Defeat Synthetic Followers for True Popularity Peak

YouTube View Bots and Other Easy Hacks to Increase Views

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube view bots are against YouTube’s rules, making them dangerous for your channel. We recommend you build your following organically, but we’ve provided this information if you feel the risk is worth it.

To gain organic traffic for your YouTube videos, you need good YouTube video editing software that helps you to express your ideas and grow up the YouTube channel. We recommend you to try Filmora , an easy-to-use yet powerful enough to make videos polished with various templates and video effects. Download Filmora video editor and have a try. Please share your experience in the comments below with us.

-

---

One of the greatest problems facing many YouTube creators is capturing views. It’s hard to crack the top search engine rankings as a small channel. Many people on YouTube would probably love their content, but all of those views are going to already popular channels.

Many YouTubers look for alternative ways to get views for their videos, not to replace organic views, but to better position their videos to be seen by real viewers. Buying views or signing up for a view exchange platform are two methods some YouTubers consider, and another is bots.

View exchange platforms are allowed, and buying views is grey, but bots are against the rules. Warning: be aware that increasing your view count with a bot is against YouTube’s Terms of Service and that if you get caught, your video will be taken down. If you still wish to learn more about bots, keep reading. If you want safer options, scroll down to ‘Alternatives to Bots.’

What is a YouTube view bot?

Why use a YouTube view bot?

What else can a YouTube view bot do?

Are there risks to using a YouTube view bot?

Alternatives to YouTube view bots

What Is A YouTube View Bot?

Bots work in an automated sense, just like software, and they can run in the background. Bots automatically add views to your videos.

Setting up a bot can be as easy as using other pieces of software, and there are lots of free tutorials on YouTube for view bots.

Why Use a YouTube View Bot?

Bots are used to create the illusion that a video is already popular to attract real viewers who view the existing view count as ‘social proof’ of the video’s quality. The main benefit is that it is fast, easy, and usually free. There are other ways, besides bots, bot accomplishes this, but if a YouTuber is resorting to a bot, it probably means they don’t have the money to buy real human views or the time to participate in a view exchange platform.

Bots can also be used to generate comments and likes for videos.

What Else Can A YouTube View Bot Do?

The most effective bots come with more features than bypassing Captchas and generating views.

You can set up a YouTube bot to perform daily tasks and automate your workflow. An example might be ensuring that every video on your page gets a view and comment every day. You can also use bots (or content organization platforms) to share your videos across social media automatically. This frees you up to focus on creating quality content.

Using a bot to increase your views artificially has its dangers, but it also has the potential to kick start the organic growth of your channel. Once you start attracting real viewers and subscribers, you will not need to keep relying on a bot.

Are There Risks to Using A YouTube View Bot?

Yes.

Bots are against YouTube’s TOS, especially for partners using AdSense (learn more about YouTube’s partnership program here ). Suppose you are suspected of using a bot. In that case, your videos can get taken down, and you could lose the ability to monetize content (YouTube reviews channels now before they can monetize, and it will be obvious to them if you’ve used a bot to get to the 10,000 lifetime views you need for monetization). Repeated offenses could even get you banned from YouTube, and it is much easier to lose AdSense access.

The biggest danger isn’t YouTube taking your videos down, though. So long as you don’t persist after being warned, you can always recover. No, the real danger of bots is that they generate low retention views. Essentially, the views you get from a bot appear to YouTube’s algorithm as if people have clicked on your videos but haven’t watched them. The algorithm interprets that as ‘the people clicking on this don’t like it, we should rank it lower down in search results. Rather than attracting organic views, bots can make it very difficult for a real viewer to find your content.

If you are going to use a bot, you need to use it smartly and sparingly to prevent damage to your channel.

Alternatives to Using View Bots to Increase YouTube Views

1. Organically Growing Your Channel

Using bots, or any of the services below, won’t grow your channel more quickly than the tactics like posting on a schedule , creating clickable thumbnails , or mastering SEO . There can be some perks to using them - we won’t deny that there are people who have benefitted from bots through a mixture of luck and careful strategy - but in general, it is better to focus your efforts on your content and solid YouTube strategies .

2. View2.be

View2be is a free YouTube views service that also comes with a premium option. The company will deliver a series of free subscription, engagement, and view packages. In most cases, this is a traffic exchange service (you must participate by watching other people’s videos) until you get into the premium and affiliate services. In these cases, users can advertise the services of View2be to get access to more views and subscriptions. The premium services are just a straight charge for a total number of views, subscribers, or other items.

3. UltraViews

UltraViewers is another traffic exchange service in which people can trade traffic to get more views on their webpages or YouTube videos. This site requires you to open your browser and automatically navigate to a number of websites. You will be rewarded with new hits to your videos based on the number of websites you visit. This is a fairly simple system. There is also a lottery where you can win extra hits.

4. My Social Following

My Social Following is a source for YouTube viewers, subscribers, and likes. As a professional marketing service, the company allows for various benefits such as location targeted services, fast deliveries, improvements in the ranking, and (most importantly)real viewers watching your YouTube videos in full to boost your retention rates and search engine rankings.

If you are truly serious about earning free views, YouTube view bots are one of many options, but they do mean accepting whatever consequences YouTube might hand down.

-

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube view bots are against YouTube’s rules, making them dangerous for your channel. We recommend you build your following organically, but we’ve provided this information if you feel the risk is worth it.

To gain organic traffic for your YouTube videos, you need good YouTube video editing software that helps you to express your ideas and grow up the YouTube channel. We recommend you to try Filmora , an easy-to-use yet powerful enough to make videos polished with various templates and video effects. Download Filmora video editor and have a try. Please share your experience in the comments below with us.

-

---

One of the greatest problems facing many YouTube creators is capturing views. It’s hard to crack the top search engine rankings as a small channel. Many people on YouTube would probably love their content, but all of those views are going to already popular channels.

Many YouTubers look for alternative ways to get views for their videos, not to replace organic views, but to better position their videos to be seen by real viewers. Buying views or signing up for a view exchange platform are two methods some YouTubers consider, and another is bots.

View exchange platforms are allowed, and buying views is grey, but bots are against the rules. Warning: be aware that increasing your view count with a bot is against YouTube’s Terms of Service and that if you get caught, your video will be taken down. If you still wish to learn more about bots, keep reading. If you want safer options, scroll down to ‘Alternatives to Bots.’

What is a YouTube view bot?

Why use a YouTube view bot?

What else can a YouTube view bot do?

Are there risks to using a YouTube view bot?

Alternatives to YouTube view bots

What Is A YouTube View Bot?

Bots work in an automated sense, just like software, and they can run in the background. Bots automatically add views to your videos.

Setting up a bot can be as easy as using other pieces of software, and there are lots of free tutorials on YouTube for view bots.

Why Use a YouTube View Bot?

Bots are used to create the illusion that a video is already popular to attract real viewers who view the existing view count as ‘social proof’ of the video’s quality. The main benefit is that it is fast, easy, and usually free. There are other ways, besides bots, bot accomplishes this, but if a YouTuber is resorting to a bot, it probably means they don’t have the money to buy real human views or the time to participate in a view exchange platform.

Bots can also be used to generate comments and likes for videos.

What Else Can A YouTube View Bot Do?

The most effective bots come with more features than bypassing Captchas and generating views.

You can set up a YouTube bot to perform daily tasks and automate your workflow. An example might be ensuring that every video on your page gets a view and comment every day. You can also use bots (or content organization platforms) to share your videos across social media automatically. This frees you up to focus on creating quality content.

Using a bot to increase your views artificially has its dangers, but it also has the potential to kick start the organic growth of your channel. Once you start attracting real viewers and subscribers, you will not need to keep relying on a bot.

Are There Risks to Using A YouTube View Bot?

Yes.

Bots are against YouTube’s TOS, especially for partners using AdSense (learn more about YouTube’s partnership program here ). Suppose you are suspected of using a bot. In that case, your videos can get taken down, and you could lose the ability to monetize content (YouTube reviews channels now before they can monetize, and it will be obvious to them if you’ve used a bot to get to the 10,000 lifetime views you need for monetization). Repeated offenses could even get you banned from YouTube, and it is much easier to lose AdSense access.

The biggest danger isn’t YouTube taking your videos down, though. So long as you don’t persist after being warned, you can always recover. No, the real danger of bots is that they generate low retention views. Essentially, the views you get from a bot appear to YouTube’s algorithm as if people have clicked on your videos but haven’t watched them. The algorithm interprets that as ‘the people clicking on this don’t like it, we should rank it lower down in search results. Rather than attracting organic views, bots can make it very difficult for a real viewer to find your content.

If you are going to use a bot, you need to use it smartly and sparingly to prevent damage to your channel.

Alternatives to Using View Bots to Increase YouTube Views

1. Organically Growing Your Channel

Using bots, or any of the services below, won’t grow your channel more quickly than the tactics like posting on a schedule , creating clickable thumbnails , or mastering SEO . There can be some perks to using them - we won’t deny that there are people who have benefitted from bots through a mixture of luck and careful strategy - but in general, it is better to focus your efforts on your content and solid YouTube strategies .

2. View2.be

View2be is a free YouTube views service that also comes with a premium option. The company will deliver a series of free subscription, engagement, and view packages. In most cases, this is a traffic exchange service (you must participate by watching other people’s videos) until you get into the premium and affiliate services. In these cases, users can advertise the services of View2be to get access to more views and subscriptions. The premium services are just a straight charge for a total number of views, subscribers, or other items.

3. UltraViews

UltraViewers is another traffic exchange service in which people can trade traffic to get more views on their webpages or YouTube videos. This site requires you to open your browser and automatically navigate to a number of websites. You will be rewarded with new hits to your videos based on the number of websites you visit. This is a fairly simple system. There is also a lottery where you can win extra hits.

4. My Social Following

My Social Following is a source for YouTube viewers, subscribers, and likes. As a professional marketing service, the company allows for various benefits such as location targeted services, fast deliveries, improvements in the ranking, and (most importantly)real viewers watching your YouTube videos in full to boost your retention rates and search engine rankings.

If you are truly serious about earning free views, YouTube view bots are one of many options, but they do mean accepting whatever consequences YouTube might hand down.

-

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube view bots are against YouTube’s rules, making them dangerous for your channel. We recommend you build your following organically, but we’ve provided this information if you feel the risk is worth it.

To gain organic traffic for your YouTube videos, you need good YouTube video editing software that helps you to express your ideas and grow up the YouTube channel. We recommend you to try Filmora , an easy-to-use yet powerful enough to make videos polished with various templates and video effects. Download Filmora video editor and have a try. Please share your experience in the comments below with us.

-

---

One of the greatest problems facing many YouTube creators is capturing views. It’s hard to crack the top search engine rankings as a small channel. Many people on YouTube would probably love their content, but all of those views are going to already popular channels.

Many YouTubers look for alternative ways to get views for their videos, not to replace organic views, but to better position their videos to be seen by real viewers. Buying views or signing up for a view exchange platform are two methods some YouTubers consider, and another is bots.

View exchange platforms are allowed, and buying views is grey, but bots are against the rules. Warning: be aware that increasing your view count with a bot is against YouTube’s Terms of Service and that if you get caught, your video will be taken down. If you still wish to learn more about bots, keep reading. If you want safer options, scroll down to ‘Alternatives to Bots.’

What is a YouTube view bot?

Why use a YouTube view bot?

What else can a YouTube view bot do?

Are there risks to using a YouTube view bot?

Alternatives to YouTube view bots

What Is A YouTube View Bot?

Bots work in an automated sense, just like software, and they can run in the background. Bots automatically add views to your videos.

Setting up a bot can be as easy as using other pieces of software, and there are lots of free tutorials on YouTube for view bots.

Why Use a YouTube View Bot?

Bots are used to create the illusion that a video is already popular to attract real viewers who view the existing view count as ‘social proof’ of the video’s quality. The main benefit is that it is fast, easy, and usually free. There are other ways, besides bots, bot accomplishes this, but if a YouTuber is resorting to a bot, it probably means they don’t have the money to buy real human views or the time to participate in a view exchange platform.

Bots can also be used to generate comments and likes for videos.

What Else Can A YouTube View Bot Do?

The most effective bots come with more features than bypassing Captchas and generating views.

You can set up a YouTube bot to perform daily tasks and automate your workflow. An example might be ensuring that every video on your page gets a view and comment every day. You can also use bots (or content organization platforms) to share your videos across social media automatically. This frees you up to focus on creating quality content.

Using a bot to increase your views artificially has its dangers, but it also has the potential to kick start the organic growth of your channel. Once you start attracting real viewers and subscribers, you will not need to keep relying on a bot.

Are There Risks to Using A YouTube View Bot?

Yes.

Bots are against YouTube’s TOS, especially for partners using AdSense (learn more about YouTube’s partnership program here ). Suppose you are suspected of using a bot. In that case, your videos can get taken down, and you could lose the ability to monetize content (YouTube reviews channels now before they can monetize, and it will be obvious to them if you’ve used a bot to get to the 10,000 lifetime views you need for monetization). Repeated offenses could even get you banned from YouTube, and it is much easier to lose AdSense access.

The biggest danger isn’t YouTube taking your videos down, though. So long as you don’t persist after being warned, you can always recover. No, the real danger of bots is that they generate low retention views. Essentially, the views you get from a bot appear to YouTube’s algorithm as if people have clicked on your videos but haven’t watched them. The algorithm interprets that as ‘the people clicking on this don’t like it, we should rank it lower down in search results. Rather than attracting organic views, bots can make it very difficult for a real viewer to find your content.

If you are going to use a bot, you need to use it smartly and sparingly to prevent damage to your channel.

Alternatives to Using View Bots to Increase YouTube Views

1. Organically Growing Your Channel

Using bots, or any of the services below, won’t grow your channel more quickly than the tactics like posting on a schedule , creating clickable thumbnails , or mastering SEO . There can be some perks to using them - we won’t deny that there are people who have benefitted from bots through a mixture of luck and careful strategy - but in general, it is better to focus your efforts on your content and solid YouTube strategies .

2. View2.be

View2be is a free YouTube views service that also comes with a premium option. The company will deliver a series of free subscription, engagement, and view packages. In most cases, this is a traffic exchange service (you must participate by watching other people’s videos) until you get into the premium and affiliate services. In these cases, users can advertise the services of View2be to get access to more views and subscriptions. The premium services are just a straight charge for a total number of views, subscribers, or other items.

3. UltraViews

UltraViewers is another traffic exchange service in which people can trade traffic to get more views on their webpages or YouTube videos. This site requires you to open your browser and automatically navigate to a number of websites. You will be rewarded with new hits to your videos based on the number of websites you visit. This is a fairly simple system. There is also a lottery where you can win extra hits.

4. My Social Following

My Social Following is a source for YouTube viewers, subscribers, and likes. As a professional marketing service, the company allows for various benefits such as location targeted services, fast deliveries, improvements in the ranking, and (most importantly)real viewers watching your YouTube videos in full to boost your retention rates and search engine rankings.

If you are truly serious about earning free views, YouTube view bots are one of many options, but they do mean accepting whatever consequences YouTube might hand down.

-

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube view bots are against YouTube’s rules, making them dangerous for your channel. We recommend you build your following organically, but we’ve provided this information if you feel the risk is worth it.

To gain organic traffic for your YouTube videos, you need good YouTube video editing software that helps you to express your ideas and grow up the YouTube channel. We recommend you to try Filmora , an easy-to-use yet powerful enough to make videos polished with various templates and video effects. Download Filmora video editor and have a try. Please share your experience in the comments below with us.

-

---

One of the greatest problems facing many YouTube creators is capturing views. It’s hard to crack the top search engine rankings as a small channel. Many people on YouTube would probably love their content, but all of those views are going to already popular channels.

Many YouTubers look for alternative ways to get views for their videos, not to replace organic views, but to better position their videos to be seen by real viewers. Buying views or signing up for a view exchange platform are two methods some YouTubers consider, and another is bots.

View exchange platforms are allowed, and buying views is grey, but bots are against the rules. Warning: be aware that increasing your view count with a bot is against YouTube’s Terms of Service and that if you get caught, your video will be taken down. If you still wish to learn more about bots, keep reading. If you want safer options, scroll down to ‘Alternatives to Bots.’

What is a YouTube view bot?

Why use a YouTube view bot?

What else can a YouTube view bot do?

Are there risks to using a YouTube view bot?

Alternatives to YouTube view bots

What Is A YouTube View Bot?

Bots work in an automated sense, just like software, and they can run in the background. Bots automatically add views to your videos.

Setting up a bot can be as easy as using other pieces of software, and there are lots of free tutorials on YouTube for view bots.

Why Use a YouTube View Bot?

Bots are used to create the illusion that a video is already popular to attract real viewers who view the existing view count as ‘social proof’ of the video’s quality. The main benefit is that it is fast, easy, and usually free. There are other ways, besides bots, bot accomplishes this, but if a YouTuber is resorting to a bot, it probably means they don’t have the money to buy real human views or the time to participate in a view exchange platform.

Bots can also be used to generate comments and likes for videos.

What Else Can A YouTube View Bot Do?

The most effective bots come with more features than bypassing Captchas and generating views.

You can set up a YouTube bot to perform daily tasks and automate your workflow. An example might be ensuring that every video on your page gets a view and comment every day. You can also use bots (or content organization platforms) to share your videos across social media automatically. This frees you up to focus on creating quality content.

Using a bot to increase your views artificially has its dangers, but it also has the potential to kick start the organic growth of your channel. Once you start attracting real viewers and subscribers, you will not need to keep relying on a bot.

Are There Risks to Using A YouTube View Bot?

Yes.

Bots are against YouTube’s TOS, especially for partners using AdSense (learn more about YouTube’s partnership program here ). Suppose you are suspected of using a bot. In that case, your videos can get taken down, and you could lose the ability to monetize content (YouTube reviews channels now before they can monetize, and it will be obvious to them if you’ve used a bot to get to the 10,000 lifetime views you need for monetization). Repeated offenses could even get you banned from YouTube, and it is much easier to lose AdSense access.

The biggest danger isn’t YouTube taking your videos down, though. So long as you don’t persist after being warned, you can always recover. No, the real danger of bots is that they generate low retention views. Essentially, the views you get from a bot appear to YouTube’s algorithm as if people have clicked on your videos but haven’t watched them. The algorithm interprets that as ‘the people clicking on this don’t like it, we should rank it lower down in search results. Rather than attracting organic views, bots can make it very difficult for a real viewer to find your content.

If you are going to use a bot, you need to use it smartly and sparingly to prevent damage to your channel.

Alternatives to Using View Bots to Increase YouTube Views

1. Organically Growing Your Channel

Using bots, or any of the services below, won’t grow your channel more quickly than the tactics like posting on a schedule , creating clickable thumbnails , or mastering SEO . There can be some perks to using them - we won’t deny that there are people who have benefitted from bots through a mixture of luck and careful strategy - but in general, it is better to focus your efforts on your content and solid YouTube strategies .

2. View2.be

View2be is a free YouTube views service that also comes with a premium option. The company will deliver a series of free subscription, engagement, and view packages. In most cases, this is a traffic exchange service (you must participate by watching other people’s videos) until you get into the premium and affiliate services. In these cases, users can advertise the services of View2be to get access to more views and subscriptions. The premium services are just a straight charge for a total number of views, subscribers, or other items.

3. UltraViews

UltraViewers is another traffic exchange service in which people can trade traffic to get more views on their webpages or YouTube videos. This site requires you to open your browser and automatically navigate to a number of websites. You will be rewarded with new hits to your videos based on the number of websites you visit. This is a fairly simple system. There is also a lottery where you can win extra hits.

4. My Social Following

My Social Following is a source for YouTube viewers, subscribers, and likes. As a professional marketing service, the company allows for various benefits such as location targeted services, fast deliveries, improvements in the ranking, and (most importantly)real viewers watching your YouTube videos in full to boost your retention rates and search engine rankings.

If you are truly serious about earning free views, YouTube view bots are one of many options, but they do mean accepting whatever consequences YouTube might hand down.

-

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

From Bland to Brilliant: Transform Your YouTube Channels’ Image

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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