Characters That Convert: Ideal Story Strategies

The Best Storytelling Techniques to Grow Your YouTube Channel

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Elevate Your Video Summary Aesthetics - Neons Included

Your YouTube video, or any other clip published on any forum, gets a larger number of hits if it has an attractive thumbnail. And, the fact is, a thumbnail becomes 10x more attractive when the main character that the image has have a neon border around it.

With that said, in the following sections, you will learn a couple of methods on how to add a YouTube thumbnail border around the main characters and/or objects that are significant to the clip.

In this article

01 Add Glowing Neon Border to YouTube Thumbnail with Filmora

02 Add a Glowing Neon Border in YouTube Thumbnail with Canva

03 Outline a Person in a YouTube Thumbnail with Photoshop

Part 1: How to Add Neon Border to YouTube Thumbnail for Free with Filmora

Being one of the most versatile and intuitive post-production tools available in the market today, Wondershare Filmora X allows you to add a neon border to a YouTube thumbnail quite conveniently. You can learn how to get this done on Windows or Mac by following the steps given below.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1: Define Project Settings and Add Image to the Timeline

Launch Wondershare Filmora X on your PC (a MacBook Pro M1 is used here), ensure that the project aspect ratio is set to 16:9 (Widescreen) on the splash screen, and click New Project. On the main interface, click the Preview quality and display settings icon from the upper-right area of the Timeline, click Change Project Aspect Ratio, click to select 1280 x 720 (HD) from the Resolution menu of the Project Settings box, and click OK to save the custom project settings.

Then select My Media from the menu bar if not already selected, click Project Media from the navigation pane, and click Import from the Media box to select and import the image of the main character or object that you want to use in the thumbnail.

Now, drag the image from the Media box to the Timeline at the bottom.

Step 2: Clear Image Background, Add Border, and Add Custom Background

Go to Effects from the menu bar, click to select the Default tab and then AI Portrait from the navigation pane, and click and drag the Human Segmentation preset from the right box, and place it over the image track in the Timeline.

Double-click the image layer, scroll down the upper-left box to the Video Effects section, and use the Edge Thickness and Edge Feather sliders to adjust the character’s edges to make them as realistic as possible. Click OK when done.

Next, click and drag the Human Border preset over the image track in the Timeline, and follow the same procedure to customize the border. This will give the character a neon border effect.

Now, use the method explained earlier to import a custom image for the background, and drag and place it under the previous track in the Timeline.

If you are running the latest version of Filmora, you will find there are some neon light effects available under AI Portrait as well.

Step 3: Add Titles to Thumbnail

Go to Titles from the menu bar, click to select the Default tab and then Lower 3rds from the navigation pane, and click and drag your preferred lower-third preset from the right window to a separate layer in the Timeline. Double-click the lower-third layer, and use the available options in the upper-left window to change the text, its color, etc., and drag the textbox to place it to your preferred position on the image as well. Click OK to save the changes.

Next, click to select Titles from the navigation pane, and drag your preferred title from the right window to the upper-most track in the Timeline. Now use the method explained earlier to edit the text, its color, position, etc. to make it look professional.

For more tips and tricks for creating YouTube thumbnail, you can check this You Tube thumbnail creating guide.

Step 4: Get the Neon Border Thumbnail

Click the Snapshot (Camera) icon from the upper-right area of the Timeline, go to My Media from the menu bar, right-click the thumbnail of the screenshot you captured, and click Reveal in Finder (on Mac) or Reveal in Explorer (on Windows) to get to the folder the YouTube thumbnail border is saved in.

Part 2: How to Add a Glowing Neon Border in Your YouTube Thumbnail with Canva

Canva is another intuitive editing program that works on the web interface rather than having you download and install an app on your PC. You can add a neon border for YouTube thumbnails using Canva by following the instructions given below:

Step 1: Define Project Settings and Add a Background

After signing in to your Canva account, click Create a design from the top-right corner of the page, click Custom size from the bottom, define 1280 and 720 in the Width and Height fields on the box that appears respectively, and click Create new design.

Now, click to select Background from the navigation bar on the left (if the Background tool is not visible, click More and then choose Background from the expanded list), and click to select a background from the images available in the center pane.

Step 2: Upload an Image and Add Effects

Click Uploads from the navigation bar, click the More icon from the right of the Upload media button present at the top of the center pane, choose your preferred method to upload the image (with the transparent background) that you want to use, upload the image, and drag it from the center pane to the Canvas.

Note: You can use any of the tools available online to remove the background from your image for free.

To add a YouTube thumbnail border, make sure that the image that you added to the Canvas is selected, click the Duplicate icon from the upper-right area, and use the scaling handles of the copy of the image to increase its size a bit. Reposition the image back to its original location as well.

Then, click Edit image from the upper-left corner of the Canvas, click Duotone from the Edit image pane at the center, if need be, click See all, choose your preferred duotone effect to apply on the image, choose your preferred highlight and shadow colors from the box that appears next, and click Back from the top of the pane.

Next, click See all next to the Adjust section from the center pane, and drag the Blur slider to the right to increase the blur effect on the image.

Step 3: Position the Layers

While keeping the duplicate image selected, click the Position button from the upper-right area of the Canvas, and click Background to send the second image behind the first one to get the neon border effect for the photo.

Part 3: How to Outline a Person in a YouTube Thumbnail with Photoshop

Because YouTube thumbnails are nothing but static images, creating YouTube thumbnail border with Adobe Photoshop is comparatively easier. The process of doing this is given below:

Step 1: Define Document Preferences and Import an Image

Launch Adobe Photoshop on your PC, click Create new, and on the New Document customization box, define the width and height values to 1280 and 720 pixels respectively. Select Transparent from the Background Contents menu as well if not already selected. Click Create from the bottom to create a new Photoshop document with the specified document settings. Next, open the folder that contains the source image, drag the photo to Photoshop, and press Enter to place the photo.

Step 2: Remove Background from the Image

Make sure that the image layer is selected in the Layers panel on the right, go to Select from the menu bar at the top, and click Subject. From the bottom of the Layers panel, click the Add a mask icon to get rid of the background, leaving only the human on the Canvas.

Step 3: Add a Custom Background and an Outline Around the Subject

Use the method explained earlier to import a background image of your choice to Photoshop. Drag the background image layer to the bottom in the Layers panel. Double-click the masked layer, click to select Stroke from the left pane of the Layer Style box, and use the options available on the right to manage the size, color, position, etc. of the stroke that has been added around the human subject. Click OK when done, and then export the image normally to use it as a YouTube thumbnail border.

Summary

It is important to know that the default resolution of a YouTube thumbnail is 1280 x 720 pixels that is usually written and referred to as 720p. While adding a YouTube thumbnail border, it is also imperative to have a good sense of color combination and fonts. Furthermore, a decent tool like Wondershare Filmora X must be used to add an appealing neon border around the main subject in the thumbnail image easily and quickly.

02 Add a Glowing Neon Border in YouTube Thumbnail with Canva

03 Outline a Person in a YouTube Thumbnail with Photoshop

Part 1: How to Add Neon Border to YouTube Thumbnail for Free with Filmora

Being one of the most versatile and intuitive post-production tools available in the market today, Wondershare Filmora X allows you to add a neon border to a YouTube thumbnail quite conveniently. You can learn how to get this done on Windows or Mac by following the steps given below.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1: Define Project Settings and Add Image to the Timeline

Launch Wondershare Filmora X on your PC (a MacBook Pro M1 is used here), ensure that the project aspect ratio is set to 16:9 (Widescreen) on the splash screen, and click New Project. On the main interface, click the Preview quality and display settings icon from the upper-right area of the Timeline, click Change Project Aspect Ratio, click to select 1280 x 720 (HD) from the Resolution menu of the Project Settings box, and click OK to save the custom project settings.

Then select My Media from the menu bar if not already selected, click Project Media from the navigation pane, and click Import from the Media box to select and import the image of the main character or object that you want to use in the thumbnail.

Now, drag the image from the Media box to the Timeline at the bottom.

Step 2: Clear Image Background, Add Border, and Add Custom Background

Go to Effects from the menu bar, click to select the Default tab and then AI Portrait from the navigation pane, and click and drag the Human Segmentation preset from the right box, and place it over the image track in the Timeline.

Double-click the image layer, scroll down the upper-left box to the Video Effects section, and use the Edge Thickness and Edge Feather sliders to adjust the character’s edges to make them as realistic as possible. Click OK when done.

Next, click and drag the Human Border preset over the image track in the Timeline, and follow the same procedure to customize the border. This will give the character a neon border effect.

Now, use the method explained earlier to import a custom image for the background, and drag and place it under the previous track in the Timeline.

If you are running the latest version of Filmora, you will find there are some neon light effects available under AI Portrait as well.

Step 3: Add Titles to Thumbnail

Go to Titles from the menu bar, click to select the Default tab and then Lower 3rds from the navigation pane, and click and drag your preferred lower-third preset from the right window to a separate layer in the Timeline. Double-click the lower-third layer, and use the available options in the upper-left window to change the text, its color, etc., and drag the textbox to place it to your preferred position on the image as well. Click OK to save the changes.

Next, click to select Titles from the navigation pane, and drag your preferred title from the right window to the upper-most track in the Timeline. Now use the method explained earlier to edit the text, its color, position, etc. to make it look professional.

For more tips and tricks for creating YouTube thumbnail, you can check this You Tube thumbnail creating guide.

Step 4: Get the Neon Border Thumbnail

Click the Snapshot (Camera) icon from the upper-right area of the Timeline, go to My Media from the menu bar, right-click the thumbnail of the screenshot you captured, and click Reveal in Finder (on Mac) or Reveal in Explorer (on Windows) to get to the folder the YouTube thumbnail border is saved in.

Part 2: How to Add a Glowing Neon Border in Your YouTube Thumbnail with Canva

Canva is another intuitive editing program that works on the web interface rather than having you download and install an app on your PC. You can add a neon border for YouTube thumbnails using Canva by following the instructions given below:

Step 1: Define Project Settings and Add a Background

After signing in to your Canva account, click Create a design from the top-right corner of the page, click Custom size from the bottom, define 1280 and 720 in the Width and Height fields on the box that appears respectively, and click Create new design.

Now, click to select Background from the navigation bar on the left (if the Background tool is not visible, click More and then choose Background from the expanded list), and click to select a background from the images available in the center pane.

Step 2: Upload an Image and Add Effects

Click Uploads from the navigation bar, click the More icon from the right of the Upload media button present at the top of the center pane, choose your preferred method to upload the image (with the transparent background) that you want to use, upload the image, and drag it from the center pane to the Canvas.

Note: You can use any of the tools available online to remove the background from your image for free.

To add a YouTube thumbnail border, make sure that the image that you added to the Canvas is selected, click the Duplicate icon from the upper-right area, and use the scaling handles of the copy of the image to increase its size a bit. Reposition the image back to its original location as well.

Then, click Edit image from the upper-left corner of the Canvas, click Duotone from the Edit image pane at the center, if need be, click See all, choose your preferred duotone effect to apply on the image, choose your preferred highlight and shadow colors from the box that appears next, and click Back from the top of the pane.

Next, click See all next to the Adjust section from the center pane, and drag the Blur slider to the right to increase the blur effect on the image.

Step 3: Position the Layers

While keeping the duplicate image selected, click the Position button from the upper-right area of the Canvas, and click Background to send the second image behind the first one to get the neon border effect for the photo.

Part 3: How to Outline a Person in a YouTube Thumbnail with Photoshop

Because YouTube thumbnails are nothing but static images, creating YouTube thumbnail border with Adobe Photoshop is comparatively easier. The process of doing this is given below:

Step 1: Define Document Preferences and Import an Image

Launch Adobe Photoshop on your PC, click Create new, and on the New Document customization box, define the width and height values to 1280 and 720 pixels respectively. Select Transparent from the Background Contents menu as well if not already selected. Click Create from the bottom to create a new Photoshop document with the specified document settings. Next, open the folder that contains the source image, drag the photo to Photoshop, and press Enter to place the photo.

Step 2: Remove Background from the Image

Make sure that the image layer is selected in the Layers panel on the right, go to Select from the menu bar at the top, and click Subject. From the bottom of the Layers panel, click the Add a mask icon to get rid of the background, leaving only the human on the Canvas.

Step 3: Add a Custom Background and an Outline Around the Subject

Use the method explained earlier to import a background image of your choice to Photoshop. Drag the background image layer to the bottom in the Layers panel. Double-click the masked layer, click to select Stroke from the left pane of the Layer Style box, and use the options available on the right to manage the size, color, position, etc. of the stroke that has been added around the human subject. Click OK when done, and then export the image normally to use it as a YouTube thumbnail border.

Summary

It is important to know that the default resolution of a YouTube thumbnail is 1280 x 720 pixels that is usually written and referred to as 720p. While adding a YouTube thumbnail border, it is also imperative to have a good sense of color combination and fonts. Furthermore, a decent tool like Wondershare Filmora X must be used to add an appealing neon border around the main subject in the thumbnail image easily and quickly.

02 Add a Glowing Neon Border in YouTube Thumbnail with Canva

03 Outline a Person in a YouTube Thumbnail with Photoshop

Part 1: How to Add Neon Border to YouTube Thumbnail for Free with Filmora

Being one of the most versatile and intuitive post-production tools available in the market today, Wondershare Filmora X allows you to add a neon border to a YouTube thumbnail quite conveniently. You can learn how to get this done on Windows or Mac by following the steps given below.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1: Define Project Settings and Add Image to the Timeline

Launch Wondershare Filmora X on your PC (a MacBook Pro M1 is used here), ensure that the project aspect ratio is set to 16:9 (Widescreen) on the splash screen, and click New Project. On the main interface, click the Preview quality and display settings icon from the upper-right area of the Timeline, click Change Project Aspect Ratio, click to select 1280 x 720 (HD) from the Resolution menu of the Project Settings box, and click OK to save the custom project settings.

Then select My Media from the menu bar if not already selected, click Project Media from the navigation pane, and click Import from the Media box to select and import the image of the main character or object that you want to use in the thumbnail.

Now, drag the image from the Media box to the Timeline at the bottom.

Step 2: Clear Image Background, Add Border, and Add Custom Background

Go to Effects from the menu bar, click to select the Default tab and then AI Portrait from the navigation pane, and click and drag the Human Segmentation preset from the right box, and place it over the image track in the Timeline.

Double-click the image layer, scroll down the upper-left box to the Video Effects section, and use the Edge Thickness and Edge Feather sliders to adjust the character’s edges to make them as realistic as possible. Click OK when done.

Next, click and drag the Human Border preset over the image track in the Timeline, and follow the same procedure to customize the border. This will give the character a neon border effect.

Now, use the method explained earlier to import a custom image for the background, and drag and place it under the previous track in the Timeline.

If you are running the latest version of Filmora, you will find there are some neon light effects available under AI Portrait as well.

Step 3: Add Titles to Thumbnail

Go to Titles from the menu bar, click to select the Default tab and then Lower 3rds from the navigation pane, and click and drag your preferred lower-third preset from the right window to a separate layer in the Timeline. Double-click the lower-third layer, and use the available options in the upper-left window to change the text, its color, etc., and drag the textbox to place it to your preferred position on the image as well. Click OK to save the changes.

Next, click to select Titles from the navigation pane, and drag your preferred title from the right window to the upper-most track in the Timeline. Now use the method explained earlier to edit the text, its color, position, etc. to make it look professional.

For more tips and tricks for creating YouTube thumbnail, you can check this You Tube thumbnail creating guide.

Step 4: Get the Neon Border Thumbnail

Click the Snapshot (Camera) icon from the upper-right area of the Timeline, go to My Media from the menu bar, right-click the thumbnail of the screenshot you captured, and click Reveal in Finder (on Mac) or Reveal in Explorer (on Windows) to get to the folder the YouTube thumbnail border is saved in.

Part 2: How to Add a Glowing Neon Border in Your YouTube Thumbnail with Canva

Canva is another intuitive editing program that works on the web interface rather than having you download and install an app on your PC. You can add a neon border for YouTube thumbnails using Canva by following the instructions given below:

Step 1: Define Project Settings and Add a Background

After signing in to your Canva account, click Create a design from the top-right corner of the page, click Custom size from the bottom, define 1280 and 720 in the Width and Height fields on the box that appears respectively, and click Create new design.

Now, click to select Background from the navigation bar on the left (if the Background tool is not visible, click More and then choose Background from the expanded list), and click to select a background from the images available in the center pane.

Step 2: Upload an Image and Add Effects

Click Uploads from the navigation bar, click the More icon from the right of the Upload media button present at the top of the center pane, choose your preferred method to upload the image (with the transparent background) that you want to use, upload the image, and drag it from the center pane to the Canvas.

Note: You can use any of the tools available online to remove the background from your image for free.

To add a YouTube thumbnail border, make sure that the image that you added to the Canvas is selected, click the Duplicate icon from the upper-right area, and use the scaling handles of the copy of the image to increase its size a bit. Reposition the image back to its original location as well.

Then, click Edit image from the upper-left corner of the Canvas, click Duotone from the Edit image pane at the center, if need be, click See all, choose your preferred duotone effect to apply on the image, choose your preferred highlight and shadow colors from the box that appears next, and click Back from the top of the pane.

Next, click See all next to the Adjust section from the center pane, and drag the Blur slider to the right to increase the blur effect on the image.

Step 3: Position the Layers

While keeping the duplicate image selected, click the Position button from the upper-right area of the Canvas, and click Background to send the second image behind the first one to get the neon border effect for the photo.

Part 3: How to Outline a Person in a YouTube Thumbnail with Photoshop

Because YouTube thumbnails are nothing but static images, creating YouTube thumbnail border with Adobe Photoshop is comparatively easier. The process of doing this is given below:

Step 1: Define Document Preferences and Import an Image

Launch Adobe Photoshop on your PC, click Create new, and on the New Document customization box, define the width and height values to 1280 and 720 pixels respectively. Select Transparent from the Background Contents menu as well if not already selected. Click Create from the bottom to create a new Photoshop document with the specified document settings. Next, open the folder that contains the source image, drag the photo to Photoshop, and press Enter to place the photo.

Step 2: Remove Background from the Image

Make sure that the image layer is selected in the Layers panel on the right, go to Select from the menu bar at the top, and click Subject. From the bottom of the Layers panel, click the Add a mask icon to get rid of the background, leaving only the human on the Canvas.

Step 3: Add a Custom Background and an Outline Around the Subject

Use the method explained earlier to import a background image of your choice to Photoshop. Drag the background image layer to the bottom in the Layers panel. Double-click the masked layer, click to select Stroke from the left pane of the Layer Style box, and use the options available on the right to manage the size, color, position, etc. of the stroke that has been added around the human subject. Click OK when done, and then export the image normally to use it as a YouTube thumbnail border.

Summary

It is important to know that the default resolution of a YouTube thumbnail is 1280 x 720 pixels that is usually written and referred to as 720p. While adding a YouTube thumbnail border, it is also imperative to have a good sense of color combination and fonts. Furthermore, a decent tool like Wondershare Filmora X must be used to add an appealing neon border around the main subject in the thumbnail image easily and quickly.

02 Add a Glowing Neon Border in YouTube Thumbnail with Canva

03 Outline a Person in a YouTube Thumbnail with Photoshop

Part 1: How to Add Neon Border to YouTube Thumbnail for Free with Filmora

Being one of the most versatile and intuitive post-production tools available in the market today, Wondershare Filmora X allows you to add a neon border to a YouTube thumbnail quite conveniently. You can learn how to get this done on Windows or Mac by following the steps given below.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1: Define Project Settings and Add Image to the Timeline

Launch Wondershare Filmora X on your PC (a MacBook Pro M1 is used here), ensure that the project aspect ratio is set to 16:9 (Widescreen) on the splash screen, and click New Project. On the main interface, click the Preview quality and display settings icon from the upper-right area of the Timeline, click Change Project Aspect Ratio, click to select 1280 x 720 (HD) from the Resolution menu of the Project Settings box, and click OK to save the custom project settings.

Then select My Media from the menu bar if not already selected, click Project Media from the navigation pane, and click Import from the Media box to select and import the image of the main character or object that you want to use in the thumbnail.

Now, drag the image from the Media box to the Timeline at the bottom.

Step 2: Clear Image Background, Add Border, and Add Custom Background

Go to Effects from the menu bar, click to select the Default tab and then AI Portrait from the navigation pane, and click and drag the Human Segmentation preset from the right box, and place it over the image track in the Timeline.

Double-click the image layer, scroll down the upper-left box to the Video Effects section, and use the Edge Thickness and Edge Feather sliders to adjust the character’s edges to make them as realistic as possible. Click OK when done.

Next, click and drag the Human Border preset over the image track in the Timeline, and follow the same procedure to customize the border. This will give the character a neon border effect.

Now, use the method explained earlier to import a custom image for the background, and drag and place it under the previous track in the Timeline.

If you are running the latest version of Filmora, you will find there are some neon light effects available under AI Portrait as well.

Step 3: Add Titles to Thumbnail

Go to Titles from the menu bar, click to select the Default tab and then Lower 3rds from the navigation pane, and click and drag your preferred lower-third preset from the right window to a separate layer in the Timeline. Double-click the lower-third layer, and use the available options in the upper-left window to change the text, its color, etc., and drag the textbox to place it to your preferred position on the image as well. Click OK to save the changes.

Next, click to select Titles from the navigation pane, and drag your preferred title from the right window to the upper-most track in the Timeline. Now use the method explained earlier to edit the text, its color, position, etc. to make it look professional.

For more tips and tricks for creating YouTube thumbnail, you can check this You Tube thumbnail creating guide.

Step 4: Get the Neon Border Thumbnail

Click the Snapshot (Camera) icon from the upper-right area of the Timeline, go to My Media from the menu bar, right-click the thumbnail of the screenshot you captured, and click Reveal in Finder (on Mac) or Reveal in Explorer (on Windows) to get to the folder the YouTube thumbnail border is saved in.

Part 2: How to Add a Glowing Neon Border in Your YouTube Thumbnail with Canva

Canva is another intuitive editing program that works on the web interface rather than having you download and install an app on your PC. You can add a neon border for YouTube thumbnails using Canva by following the instructions given below:

Step 1: Define Project Settings and Add a Background

After signing in to your Canva account, click Create a design from the top-right corner of the page, click Custom size from the bottom, define 1280 and 720 in the Width and Height fields on the box that appears respectively, and click Create new design.

Now, click to select Background from the navigation bar on the left (if the Background tool is not visible, click More and then choose Background from the expanded list), and click to select a background from the images available in the center pane.

Step 2: Upload an Image and Add Effects

Click Uploads from the navigation bar, click the More icon from the right of the Upload media button present at the top of the center pane, choose your preferred method to upload the image (with the transparent background) that you want to use, upload the image, and drag it from the center pane to the Canvas.

Note: You can use any of the tools available online to remove the background from your image for free.

To add a YouTube thumbnail border, make sure that the image that you added to the Canvas is selected, click the Duplicate icon from the upper-right area, and use the scaling handles of the copy of the image to increase its size a bit. Reposition the image back to its original location as well.

Then, click Edit image from the upper-left corner of the Canvas, click Duotone from the Edit image pane at the center, if need be, click See all, choose your preferred duotone effect to apply on the image, choose your preferred highlight and shadow colors from the box that appears next, and click Back from the top of the pane.

Next, click See all next to the Adjust section from the center pane, and drag the Blur slider to the right to increase the blur effect on the image.

Step 3: Position the Layers

While keeping the duplicate image selected, click the Position button from the upper-right area of the Canvas, and click Background to send the second image behind the first one to get the neon border effect for the photo.

Part 3: How to Outline a Person in a YouTube Thumbnail with Photoshop

Because YouTube thumbnails are nothing but static images, creating YouTube thumbnail border with Adobe Photoshop is comparatively easier. The process of doing this is given below:

Step 1: Define Document Preferences and Import an Image

Launch Adobe Photoshop on your PC, click Create new, and on the New Document customization box, define the width and height values to 1280 and 720 pixels respectively. Select Transparent from the Background Contents menu as well if not already selected. Click Create from the bottom to create a new Photoshop document with the specified document settings. Next, open the folder that contains the source image, drag the photo to Photoshop, and press Enter to place the photo.

Step 2: Remove Background from the Image

Make sure that the image layer is selected in the Layers panel on the right, go to Select from the menu bar at the top, and click Subject. From the bottom of the Layers panel, click the Add a mask icon to get rid of the background, leaving only the human on the Canvas.

Step 3: Add a Custom Background and an Outline Around the Subject

Use the method explained earlier to import a background image of your choice to Photoshop. Drag the background image layer to the bottom in the Layers panel. Double-click the masked layer, click to select Stroke from the left pane of the Layer Style box, and use the options available on the right to manage the size, color, position, etc. of the stroke that has been added around the human subject. Click OK when done, and then export the image normally to use it as a YouTube thumbnail border.

Summary

It is important to know that the default resolution of a YouTube thumbnail is 1280 x 720 pixels that is usually written and referred to as 720p. While adding a YouTube thumbnail border, it is also imperative to have a good sense of color combination and fonts. Furthermore, a decent tool like Wondershare Filmora X must be used to add an appealing neon border around the main subject in the thumbnail image easily and quickly.

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