Building a Brand on YouTube: Navigating Through Top Video Marketing Methods

YouTube is undoubtedly the most famous video sharing platform in the world. More than 5 billion videos are watched every single minute on YouTube. And the ever-growing user base has propelled YouTube to the status of 2nd most popular social media platform in the world, and the second most visited website after Google in 2021.

YouTube marketing is great for both businesses and individuals who want to make careers out of YouTube. Many businesses make use of YouTube ads to get their products to their customers and it’s really effective. However, you can make more organic traffic using YouTube video marketing. With a successful YouTube video marketing strategy, you can generate leads without any ad investments.

And in this guide, we will discuss some YouTube video marketing tips that will help you get more subscribers and build your brand outreach.

Tip #1: Create A Roadmap Leading To Your Main Goal

A roadmap is basically a level by level approach to your vision. Instead of just looking at the end plan, you are building your platform up through short attainable goals. There is immense power in setting short term goals. Some serious questions that you should ask yourself are:

Step 1: Start with the question of why you need a YouTube channel in the first place! Decide on what your channel should be about and how the viewers are going to benefit from it.

Step 2: The next step is to prepare a content plan. Here must decide the type of videos and how often it will be published on your channel.

Step 3: What is your target in terms of subscribers and traffic conversion. Do you plan to take the audience to a separate landing or are you planning on making money solely from YouTube?

Planning out such specifics will help you build your platform gradually to the main goal.

Tip #2: Do tests within your strategy

Understanding the audience preferences is paramount to the success of YouTube channels. There are some important tests that you can do to understand the genre that you are targeting.

a. Test video duration

Nobody likes to see a 2 hour long YouTube video unless it’s super interesting. Thankfully, there have been studies that have been conducted to measure the audience reaction to videos of different lengths.

By default, when you create a YouTube account, the maximum upload length is restricted to just 15 minutes. You can go past this limit by verifying your account on YouTube.

When you look at the most trending videos on YouTube, they generally fall within 10 minutes. The average video size on YouTube is 4.4 minutes .

For example, let us look at YouTube videos that explain the same concept, but with different video lengths and see if the audience engagement differs with the videos. we have ensured that both videos are from channels who have a similar subscriber count in order to eliminate disproportionality that arises from viewer base.

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

Theme That Stands Out: Crafting Banners for Gamers

Gaming videos have become increasingly popular on YouTube, especially among young people. It is not uncommon for older folk to enjoy this type of content, especially if they want to unwind after a long day. However, the industry is becoming pretty crowded, making it harder for content creators to stand out from the crowd.

An excellent way to get your target audience to notice you would be to design a killer YouTube banner that will immediately cause anyone scrolling past to click on your video. Stick around to learn how to create a great gaming YouTube banner with templates.

Importance of a Banner for Your YouTube Gaming Channel

Imagine a scenario where you want to open a brick-and-mortar store. One of the most important things you need to get out of the way is the business name. Once you have settled on a fitting name, you will then move on to create a sign to place outside your shop.

For example, a banner for your YouTube gaming channel plays a similar role to signage for a brick-and-mortar shop.

• An excellent banner helps you make a solid first impression on your viewers, some of who is viewing your content for the first time.
• Secondly, a well-designed banner reflects positively on your brand and helps you grow your audience at a steady rate.
• Thirdly, you can use your banner to give your viewers a rough idea of what your video is about without them clicking to watch. A suitable banner can cause anticipation to build within your viewers. Once the video is over, they won’t resist visiting your channel to see what else you offer.

Guide to YouTube Gaming Banner Size

We can liken a banner for your YouTube video to a book cover to a novel you have been dying to read. Therefore, it would be wise to get the size right if you want to create an excellent first impression for yourself. Ideally, the best size for a YouTube banner is 2560*1440 pixels or an aspect ratio of 16:9.

We urge you not to upload a banner smaller than 2048*1152 pixels, or else the image will appear cropped. Keep your banner within 1235*338 pixels and centered on the screen to be on the safe side.

This YouTube banner dimension is ideal for viewing on any device since your audience might use their smartphones or laptop to watch your videos on YouTube. Lastly, ensure you keep the file to a maximum of 6MB. We believe this file size is pretty generous.

Tips for Designing an Attractive Gaming YouTube Banner

Below are some tips that will help you create beautiful YouTube banners.

Simplicity is key: Contrary to popular belief, a simple banner looks more polished than a complex one. If your YouTube banner has too many elements, your viewers using their mobile phones might have a challenge viewing the image.

Ensure the graphics are high-quality : Nothing is as frustrating to your viewers as seeing a blurry or pixelated YouTube banner. However, high-quality graphics with a resolution of at least 1920*1080 pixels make your work look polished and attract more viewers to your channel.

Leverage the grid system: Some of your viewers might watch your videos from their smartphones, and others on their laptops or tablets. The grid system allows you to ensure the full banner will be visible no matter what device your audience will use to watch your gaming videos.

Add a CTA: At the end of the day, you are trying to grow your audience on your YouTube channel. You might also have other social media platforms where you post content. Since your banner is one of the first things your audience will see, you could include a short, easy-to-read, and understandable call to action. For instance, you could encourage them to “Subscribe Now!”

Incorporate your unique color scheme: By now, you already have a theme for your YouTube channel that your existing subscribers associate with you. As you design your YouTube banner, ensure you incorporate your theme colors, so new visitors know what colors to look out for as they scroll on the platform.

Why Use Templates To Create Gaming YouTube Banners?

First and foremost, a gaming youtube banner template takes the tedium out of creating a design from scratch. They are also systematized, meaning you can download a template specifically for YouTube that comes in the correct dimensions. Most importantly, templates designed for gaming YouTube banners are optimized to help you generate more organic traffic to your channel.

You probably have other expenses breathing down your neck. No need to add your YouTube banner to the list. A youtube gaming channel banner template a budget-friendly way to create stunning designs for your banner that actually look good. If you are lucky, you might find free programs to help you create gorgeous YouTube banners for your gaming channel.

Make YouTube Gaming Banners With Templates in Filmora

Now that you understand why a gaming channel banner template is essential for your YouTube channel, you might wonder where you can find some good ones to incorporate into your videos. Don’t worry because Filmora is precisely what you need.

Wondershare Filmora has a fantastic template feature that helps you make creative videos effortlessly. You can use the preset templates in the platform, saving you lots of time you would have spent designing your template from scratch. We guarantee you cannot exhaust the 1000+ templates this platform offers, meaning you are spoilt for choice!

If you want to customize your video, you can replace the stock videos that come with the preset templates with footage from your internal storage. In addition, Wondershare Filmora lets you share your favorite templates with other content creators who would also like to try making their own cool videos.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Below is a detailed step-by-step guide on how to make a gaming YouTuber banner template with Wondershare Filmora.

Step 1. After creating a project with Filmora, click on the “File” tab, wait for a drop-down menu to appear, and select “Project Settings.”

Step 2. Once a dialogue box appears, go to the “Resolution” tab and adjust the resolution to 2560*1140.

Step 3. Upload your footage or photo from your internal storage by clicking on the logo below.

Step 4. Click on the “Template” tab at the top of the page and click “Game.” Browse the available templates till you see one you like.

Step 5. Drag and drop the template you have chosen to the timeline as shown below.

Step 6. Replace the sample footage in the template by dragging and dropping your own footage into the timeline.

Step 7. Customize the footage and change the settings until you are happy with the outcome. Edit the text using the tools provided in the platform.

Step 8. Take a screenshot of the final result.

Step 9. Specify the snapshot format and choose the storage location before saving a copy to your device.

Step 10. Once the snapshot appears in the Media Panel, right-click on it to open. Select “Reveal in Explorer” to locate the picture in your internal storage. You can now use the photo as your YouTube gaming banner.

5 Websites for Gaming Banner Templates Your YouTube

Wondershare Filmora is not the only platform you can use to create banner templates for your YouTube channel. Here is a list of 5 more websites you can try and a detailed breakdown of the remarkable features you are bound to enjoy.

1. Canva

The first alternative to Filmora on our list is Canva, which has thousands of professional, ready-made designs to wow your audience. You can work alone or with a dedicated team to ensure you design only the best banner for your channel to attract the masses to the kind of content you create.

2. PosterMyWall

We couldn’t forget to include PosterMyWall to our list, which has pre-made templates you can customize to suit your needs. With PosterMyWall, you can save the time you could have used to design a banner from scratch to think of more content for your channel. The developers suggest various templates you might like, not to mention that you can sign up for free!

3. Freepik

Another suitable alternative to Filmora is Freepik. We guarantee you cannot exhaust all the numerous templates this platform offers. Each template is unique, with different color combinations and fonts to cater to the theme colors on your YouTube channel. You could opt for the free version or sign up for a Premium account and get 30% off.

4. Pickmaker

The fourth alternative on our list is Pickmaker, a sure way to take your gaming channel to the next level. The templates are arranged in broad categories to help you pick the best one based on the type of content you post. In addition, you don’t have to part with your precious monies to start designing YouTube banners with Pickmaker.

5. Placeit

Last but definitely not least is Placeit, which contains picturesque templates fitting for a gaming YouTube channel. We guarantee your audience won’t resist clicking on your videos once you use any of the templates within this platform. All you need to do is create a free account to enjoy the perks. Placeit makes your work easier by allowing you to indicate your favorite templates for use later.

Conclusion

Gaming content is far from boring, and neither should your banner. Remember, your audience will judge you based on your banner, the first content they interact with before they click to watch your video.

The better you can design your banner, the higher your chances of growing an audience that supports you by watching your content regularly. Once you have created an enticing banner, all that’s left is to ensure you have the content to match.

Free Download For macOS 10.14 or later

Below is a detailed step-by-step guide on how to make a gaming YouTuber banner template with Wondershare Filmora.

Step 1. After creating a project with Filmora, click on the “File” tab, wait for a drop-down menu to appear, and select “Project Settings.”

Step 2. Once a dialogue box appears, go to the “Resolution” tab and adjust the resolution to 2560*1140.

Step 3. Upload your footage or photo from your internal storage by clicking on the logo below.

Step 4. Click on the “Template” tab at the top of the page and click “Game.” Browse the available templates till you see one you like.

Step 5. Drag and drop the template you have chosen to the timeline as shown below.

Step 6. Replace the sample footage in the template by dragging and dropping your own footage into the timeline.

Step 7. Customize the footage and change the settings until you are happy with the outcome. Edit the text using the tools provided in the platform.

Step 8. Take a screenshot of the final result.

Step 9. Specify the snapshot format and choose the storage location before saving a copy to your device.

Step 10. Once the snapshot appears in the Media Panel, right-click on it to open. Select “Reveal in Explorer” to locate the picture in your internal storage. You can now use the photo as your YouTube gaming banner.

5 Websites for Gaming Banner Templates Your YouTube

Wondershare Filmora is not the only platform you can use to create banner templates for your YouTube channel. Here is a list of 5 more websites you can try and a detailed breakdown of the remarkable features you are bound to enjoy.

1. Canva

The first alternative to Filmora on our list is Canva, which has thousands of professional, ready-made designs to wow your audience. You can work alone or with a dedicated team to ensure you design only the best banner for your channel to attract the masses to the kind of content you create.

2. PosterMyWall

We couldn’t forget to include PosterMyWall to our list, which has pre-made templates you can customize to suit your needs. With PosterMyWall, you can save the time you could have used to design a banner from scratch to think of more content for your channel. The developers suggest various templates you might like, not to mention that you can sign up for free!

3. Freepik

Another suitable alternative to Filmora is Freepik. We guarantee you cannot exhaust all the numerous templates this platform offers. Each template is unique, with different color combinations and fonts to cater to the theme colors on your YouTube channel. You could opt for the free version or sign up for a Premium account and get 30% off.

4. Pickmaker

The fourth alternative on our list is Pickmaker, a sure way to take your gaming channel to the next level. The templates are arranged in broad categories to help you pick the best one based on the type of content you post. In addition, you don’t have to part with your precious monies to start designing YouTube banners with Pickmaker.

5. Placeit

Last but definitely not least is Placeit, which contains picturesque templates fitting for a gaming YouTube channel. We guarantee your audience won’t resist clicking on your videos once you use any of the templates within this platform. All you need to do is create a free account to enjoy the perks. Placeit makes your work easier by allowing you to indicate your favorite templates for use later.

Conclusion

Gaming content is far from boring, and neither should your banner. Remember, your audience will judge you based on your banner, the first content they interact with before they click to watch your video.

The better you can design your banner, the higher your chances of growing an audience that supports you by watching your content regularly. Once you have created an enticing banner, all that’s left is to ensure you have the content to match.

Free Download For macOS 10.14 or later

Below is a detailed step-by-step guide on how to make a gaming YouTuber banner template with Wondershare Filmora.

Step 1. After creating a project with Filmora, click on the “File” tab, wait for a drop-down menu to appear, and select “Project Settings.”

Step 2. Once a dialogue box appears, go to the “Resolution” tab and adjust the resolution to 2560*1140.

Step 3. Upload your footage or photo from your internal storage by clicking on the logo below.

Step 4. Click on the “Template” tab at the top of the page and click “Game.” Browse the available templates till you see one you like.

Step 5. Drag and drop the template you have chosen to the timeline as shown below.

Step 6. Replace the sample footage in the template by dragging and dropping your own footage into the timeline.

Step 7. Customize the footage and change the settings until you are happy with the outcome. Edit the text using the tools provided in the platform.

Step 8. Take a screenshot of the final result.

Step 9. Specify the snapshot format and choose the storage location before saving a copy to your device.

Step 10. Once the snapshot appears in the Media Panel, right-click on it to open. Select “Reveal in Explorer” to locate the picture in your internal storage. You can now use the photo as your YouTube gaming banner.

5 Websites for Gaming Banner Templates Your YouTube

Wondershare Filmora is not the only platform you can use to create banner templates for your YouTube channel. Here is a list of 5 more websites you can try and a detailed breakdown of the remarkable features you are bound to enjoy.

1. Canva

The first alternative to Filmora on our list is Canva, which has thousands of professional, ready-made designs to wow your audience. You can work alone or with a dedicated team to ensure you design only the best banner for your channel to attract the masses to the kind of content you create.

2. PosterMyWall

We couldn’t forget to include PosterMyWall to our list, which has pre-made templates you can customize to suit your needs. With PosterMyWall, you can save the time you could have used to design a banner from scratch to think of more content for your channel. The developers suggest various templates you might like, not to mention that you can sign up for free!

3. Freepik

Another suitable alternative to Filmora is Freepik. We guarantee you cannot exhaust all the numerous templates this platform offers. Each template is unique, with different color combinations and fonts to cater to the theme colors on your YouTube channel. You could opt for the free version or sign up for a Premium account and get 30% off.

4. Pickmaker

The fourth alternative on our list is Pickmaker, a sure way to take your gaming channel to the next level. The templates are arranged in broad categories to help you pick the best one based on the type of content you post. In addition, you don’t have to part with your precious monies to start designing YouTube banners with Pickmaker.

5. Placeit

Last but definitely not least is Placeit, which contains picturesque templates fitting for a gaming YouTube channel. We guarantee your audience won’t resist clicking on your videos once you use any of the templates within this platform. All you need to do is create a free account to enjoy the perks. Placeit makes your work easier by allowing you to indicate your favorite templates for use later.

Conclusion

Gaming content is far from boring, and neither should your banner. Remember, your audience will judge you based on your banner, the first content they interact with before they click to watch your video.

The better you can design your banner, the higher your chances of growing an audience that supports you by watching your content regularly. Once you have created an enticing banner, all that’s left is to ensure you have the content to match.

Free Download For macOS 10.14 or later

Below is a detailed step-by-step guide on how to make a gaming YouTuber banner template with Wondershare Filmora.

Step 1. After creating a project with Filmora, click on the “File” tab, wait for a drop-down menu to appear, and select “Project Settings.”

Step 2. Once a dialogue box appears, go to the “Resolution” tab and adjust the resolution to 2560*1140.

Step 3. Upload your footage or photo from your internal storage by clicking on the logo below.

Step 4. Click on the “Template” tab at the top of the page and click “Game.” Browse the available templates till you see one you like.

Step 5. Drag and drop the template you have chosen to the timeline as shown below.

Step 6. Replace the sample footage in the template by dragging and dropping your own footage into the timeline.

Step 7. Customize the footage and change the settings until you are happy with the outcome. Edit the text using the tools provided in the platform.

Step 8. Take a screenshot of the final result.

Step 9. Specify the snapshot format and choose the storage location before saving a copy to your device.

Step 10. Once the snapshot appears in the Media Panel, right-click on it to open. Select “Reveal in Explorer” to locate the picture in your internal storage. You can now use the photo as your YouTube gaming banner.

5 Websites for Gaming Banner Templates Your YouTube

Wondershare Filmora is not the only platform you can use to create banner templates for your YouTube channel. Here is a list of 5 more websites you can try and a detailed breakdown of the remarkable features you are bound to enjoy.

1. Canva

The first alternative to Filmora on our list is Canva, which has thousands of professional, ready-made designs to wow your audience. You can work alone or with a dedicated team to ensure you design only the best banner for your channel to attract the masses to the kind of content you create.

2. PosterMyWall

We couldn’t forget to include PosterMyWall to our list, which has pre-made templates you can customize to suit your needs. With PosterMyWall, you can save the time you could have used to design a banner from scratch to think of more content for your channel. The developers suggest various templates you might like, not to mention that you can sign up for free!

3. Freepik

Another suitable alternative to Filmora is Freepik. We guarantee you cannot exhaust all the numerous templates this platform offers. Each template is unique, with different color combinations and fonts to cater to the theme colors on your YouTube channel. You could opt for the free version or sign up for a Premium account and get 30% off.

4. Pickmaker

The fourth alternative on our list is Pickmaker, a sure way to take your gaming channel to the next level. The templates are arranged in broad categories to help you pick the best one based on the type of content you post. In addition, you don’t have to part with your precious monies to start designing YouTube banners with Pickmaker.

5. Placeit

Last but definitely not least is Placeit, which contains picturesque templates fitting for a gaming YouTube channel. We guarantee your audience won’t resist clicking on your videos once you use any of the templates within this platform. All you need to do is create a free account to enjoy the perks. Placeit makes your work easier by allowing you to indicate your favorite templates for use later.

Conclusion

Gaming content is far from boring, and neither should your banner. Remember, your audience will judge you based on your banner, the first content they interact with before they click to watch your video.

The better you can design your banner, the higher your chances of growing an audience that supports you by watching your content regularly. Once you have created an enticing banner, all that’s left is to ensure you have the content to match.

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