Boost Your Blogging Bravery: Following YouTuber Leaders

8 Tips on How to Vlog Confidently Like Popular YouTubers

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

From Novice to Narrative: YouTube SEO Strategies

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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