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"In 2024, Amplify Content Reach Essential Strategies to Skyrocket Views"
Amplify Content Reach: Essential Strategies to Skyrocket Views
5 Tips to Get More Views with YouTube Optimization [Free Checklist]
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Mastering Tripod Setup in Vlogging
How To Use a Tripod for Vlogging
Richard Bennett
Mar 27, 2024• Proven solutions
As you grow into a serious vlogger, a tripod will become an essential piece of equipment. You can get by for a long time setting your camera up on a stack of books, or an upside-down laundry hamper, but not forever. While these setups are great for a beginner, an intermediate vlogger will start to find them limiting. Even if you are an amazingly creative person who can create any camera setup without a tripod there will come a point where you will decide your creative energy is better spent on your video content.
This article will explain how to use a tripod and then introduce you to four different types.
Part 1: How To Set a Tripod for Vlogging
1. Setting Up Your Tripod
Step 1 – Pull out all three legs of your tripod and make sure it is standing stably. There will be tensioners on the legs which you can release in order to adjust your height. Once your legs are extended to the height you want continue adjusting them until your tripod is level. Some tripods have a built in bubble level, but if yours does not you can use a separate bubble level or make a guestimate.
Make sure when you are setting up your tripod that you point one of its legs towards your subject. This will give you room to stand behind your camera, in-between the other two legs. If you have one leg pointed directly behind your camera then you may trip over it. Or, you may knock over and damage your camera.
Step 2 – On the top of your tripod there will be a plate with a small hole and a screw. Remove this plate using either a clip or lever, depending on your tripod. Once your plate is detached screw it into the bottom of your camera. It should be tight, but not too tight or you risk damaging your camera.
Step 3 – Attach your plate, which now has your camera mounted to it, back onto your tripod.
Your tripod comes with a ‘head’. Your tripod’s head is what your camera is mounted on top of. There are several different types of tripod heads and mounts which are all useful for different things.
Ball Heads and Pan/Tilt Heads are the two most common types of tripod heads. Ball Heads allow you to adjust your camera’s position quite a bit before you start shooting. They are not good for adding in camera movements while you are filming, however, because you need to lock them in place. Pan/Tilt heads are great for creating camera movement. Most Pan/Tilt heads have a handle which you can use to make a smooth panning motion.
Part 2: Why Do You Need a Tripod: Benefits of Using Tripod
Why can’t you just hold a camera in your hand while shooting vlog entries for your YouTube channel? Honestly, you can, but the camera may shake a lot and your footage might end up being unusable. Putting a camera on a tripod reduces the probability of camera shake to the minimum and that is just the tip of the iceberg.
A huge amount of vlogs can be described as sit down videos, in which the host of the video sits in front of a camera and talks to the audience. Holding a camera while talking or trying to present a product to the viewers is next to impossible, so in order to avoid having to deal with a camera, you can simply put it on a tripod, find the best angle, and push the record button.
On the go videos, are recorded at exterior locations, and a lot of YouTubers choose to shoot these types of videos handheld, but this approach makes it difficult to maintain the same shot composition for long. A Monopod, Gorillapod or just a simple selfie stick can make your job much easier because they stabilize the camera. In addition, shooting smooth panning shots without a tripod is as difficult as it sounds.
Part 3: A Few Things You’ll Need to Consider Before You Buy a Tripod
There are thousands of different tripod models you can use for vlogging, but which model you’re going to choose depends mostly on the type of vlog you want to make. If you are planning on shooting all of your videos in the studio-like conditions, then portability isn’t such an important feature, while quite the opposite is true if you intend on filming all of your footage on outdoor locations.
However, there are certain traits you have to consider when choosing a tripod you’re going to use while recording your vlog entries.
Sturdiness: There is absolutely no point in spending money on a tripod that breaks easily. Although if your plan is to shoot vlogs at home or in a studio, then buying a cheaper plastic tripod isn’t such a bad option, since the clamps and joints won’t have to endure a lot of wear and tear. Consider buying a more durable tripod if you are going to be traveling a lot while working on your vlogs.
The Type of Camera: A number of factors can contribute to the weight of a camera, including battery grips or lenses, so before you buy a tripod make sure that it can support the weight of the camera you want to use to record your videos.
The Maximum Height: Most vloggers don’t really have to worry about how tall their tripod is, because they are not on their feet in any of the shots featured in the video. Vloggers working on DIY videos, cooking tutorials or any other type of vlog that involves movement and action should pay attention to this trait.
Photo or Video Tripods: Do you want to take beautiful panning shots? If the answer is yes then you should get a video tripod that enables you to move the camera smoothly in any direction. Photo tripods are a great option for static shots that don’t involve a lot of camera movement.
Mobility: The heavier a tripod is, the more stability it can provide, but carrying a tripod that weighs over 10 pounds to shoot sports or adventure vlogs can be a tiring endeavor. Although portability is a factor, it shouldn’t prevent you from buying a high-quality tripod that will ensure your footage is perfectly smooth and stable.
Part 4: 4 Types of Tripods
Full-Sized Tripods: are very sturdy, and as a result can be fairly heavy. Although you can take them a lot of places they are not convenient to carry for extended periods of time. They are the most reliable way to ensure you have absolutely no camera shake.
Compact Tripods: appear to be the same size as Full-Sized tripods, but they are actually much lighter. You can get the same height with a Compact Tripod as a Full-Sized tripod and it will be much easier to travel with. However, Compact Tripods are not as stable. If you are shooting for an extended period of time you may need to weigh your Compact Tripod down with sandbags to keep it steady.
Gorillapods: have flexible legs which can be wrapped around posts, fences, or anything else you may want to mount your camera on. They are also lightweight enough that you can carry them around while you shoot. If you bend it right you can essentially use your Gorillapod as a heavy-duty selfie-stick for your camera.
Table-Top Tripods: are very small and easy to travel with. You can leave one in your camera bag or your glove box. Table-Top Tripods are meant to be set up on top of desks or other stable surfaces and may not be ideal for heavier cameras.
Part 5: The 5 Best Tripods For YouTube Vlogging
Even if you know everything there is to know about tripods, the selection process can be daunting. That’s why we’ve shortlisted the top 5 tripods on the market, in an effort to make finding the right tripod for your vlog videos as quick an easy as it can possibly be. Let’s have a look.
1. CamRah Smartphone Tripod
Price: $24.99
An increasing number of Smartphones features powerful cameras that can record videos at high resolutions. Unfortunately, most iPhones and Android devices are lightweight, which makes it difficult to hold them perfectly still while shooting a video. CamRah Smartphone Tripod offers a perfect solution to this problem because it is easy to pack and you can carry it wherever you go, without needing the extra space.
It weighs just 0.6lbs and it is 10.8 inches tall. The tripod has a maximum load of 11lbs which means that besides Smartphones, you can also mount action cameras, webcams, or even smaller DSLR cameras onto it. The flexible legs made from high-density foam offer stability even when the CamRah Tripod is placed on an uneven surface.
Pros:
- Easily portable
- Affordable
- Jaws technology provides an extra strong grip of the camera
Cons:
- The tripod’s legs can’t be extended
- Can’t be used with professional cameras
2. Manfrotto Mini Travel Tripod
Price: $34.99
Yet another great option for shooting vlogs with a Smartphone. The Manfrotto Mini Travel Tripod kit is also an excellent choice for all vloggers who shoot their videos with compact cameras. The tripod weighs just 0.51lbs and it is 5.31 inches tall, which makes it a perfect travel companion. However, it can’t support cameras heavier than 2.2lbs, so you have to carefully choose the camera you want to put on this tripod.
The tripod’s rotatable head features a lock button that enables you to fix the camera at a certain position and to shoot a video from an angle you selected. You can’t extend the legs on this tripod so shooting high angle shots is not an option.
Pros:
- Small and durable
- Allows you to mount almost any Smartphone model
- Compatible with compact cameras
Cons:
- Limits your shot selection
- Tripod’s legs can’t be extended
3. Joby Gorilla Pod
Price: $22.50
This tripod is a superstar in the vlogging community because it is flexible, easy to set up and it fits into a pocket. Joby Gorilla Pod’s legs are segmented, so you can freely choose an angle from which you want to shoot, without having to worry about the camera’s stability. You can use this tripod on flat and uneven surfaces equally effectively.
Joby Gorilla weighs just 1lbs and its maximum height 11.6 inches, which makes it perfectly suited for talking heads videos. Using this tripod while you are on the go is also an option if you have a camera that weighs less than 3lbs.
Pros:
- Highly adjustable
- Sturdy and Lightweight
- Made from stainless steel
Cons:
- Can’t be used for panning shots
- Legs can be extended for just one inch
4. Manfrotto Compact Action Tripod
Price: $64.49
If you love shooting your vlogs at night or if you simply want a tripod you can use in the studio an outdoor conditions, then Manfrotto’s Compact Action Tripod is one the best options you have at your disposal. The ergonomic head features a mounting plate that is easy to use and which provides a perfect grip of a camera.
This tripod is designed to be used with consumer-level DSLR cameras, but you can use it to shoot videos with almost all types of cameras. The Compact Action Tripod has a maximum height of 51.57 inches, and it can’t hold cameras heavier than 3.30lbs.
Pros:
- Suitable for both photography and video
- Great for outdoor use
- Allows you to take a wide variety of shots
Cons:
- Can’t support a lot of weight
- Not perfectly suited for professional-level cameras
5. Magnus VT-4000 Fluid Head Tripod
Price: $159.95
Experienced vloggers who record their videos with professional cameras, will enjoy using the Magnus VT-4000 Fluid Head Tripod. The 59-inch tall tripod can support as much as 8.8lbs of weight, and it is designed to help you create perfectly stable shots. The superb panning and tilting option enable you to move your camera freely while recording smooth shots, free of camera shakes.
The quick release mounting plate is compatible with a wide range of cameras, so you can experiment and work with several different cameras while using the same tripod. You can hardly make a mistake if you choose to buy this tripod because you’ll be able to use it to record vlogs at interior and exterior locations.
Pros:
- Easily adjustable to any surface
- Perfect for high angle shots
- Heavy-duty locks
Cons:
- Weighs 7.9lbs
- Not the best choice for action and adventure vlogs
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
As you grow into a serious vlogger, a tripod will become an essential piece of equipment. You can get by for a long time setting your camera up on a stack of books, or an upside-down laundry hamper, but not forever. While these setups are great for a beginner, an intermediate vlogger will start to find them limiting. Even if you are an amazingly creative person who can create any camera setup without a tripod there will come a point where you will decide your creative energy is better spent on your video content.
This article will explain how to use a tripod and then introduce you to four different types.
Part 1: How To Set a Tripod for Vlogging
1. Setting Up Your Tripod
Step 1 – Pull out all three legs of your tripod and make sure it is standing stably. There will be tensioners on the legs which you can release in order to adjust your height. Once your legs are extended to the height you want continue adjusting them until your tripod is level. Some tripods have a built in bubble level, but if yours does not you can use a separate bubble level or make a guestimate.
Make sure when you are setting up your tripod that you point one of its legs towards your subject. This will give you room to stand behind your camera, in-between the other two legs. If you have one leg pointed directly behind your camera then you may trip over it. Or, you may knock over and damage your camera.
Step 2 – On the top of your tripod there will be a plate with a small hole and a screw. Remove this plate using either a clip or lever, depending on your tripod. Once your plate is detached screw it into the bottom of your camera. It should be tight, but not too tight or you risk damaging your camera.
Step 3 – Attach your plate, which now has your camera mounted to it, back onto your tripod.
Your tripod comes with a ‘head’. Your tripod’s head is what your camera is mounted on top of. There are several different types of tripod heads and mounts which are all useful for different things.
Ball Heads and Pan/Tilt Heads are the two most common types of tripod heads. Ball Heads allow you to adjust your camera’s position quite a bit before you start shooting. They are not good for adding in camera movements while you are filming, however, because you need to lock them in place. Pan/Tilt heads are great for creating camera movement. Most Pan/Tilt heads have a handle which you can use to make a smooth panning motion.
Part 2: Why Do You Need a Tripod: Benefits of Using Tripod
Why can’t you just hold a camera in your hand while shooting vlog entries for your YouTube channel? Honestly, you can, but the camera may shake a lot and your footage might end up being unusable. Putting a camera on a tripod reduces the probability of camera shake to the minimum and that is just the tip of the iceberg.
A huge amount of vlogs can be described as sit down videos, in which the host of the video sits in front of a camera and talks to the audience. Holding a camera while talking or trying to present a product to the viewers is next to impossible, so in order to avoid having to deal with a camera, you can simply put it on a tripod, find the best angle, and push the record button.
On the go videos, are recorded at exterior locations, and a lot of YouTubers choose to shoot these types of videos handheld, but this approach makes it difficult to maintain the same shot composition for long. A Monopod, Gorillapod or just a simple selfie stick can make your job much easier because they stabilize the camera. In addition, shooting smooth panning shots without a tripod is as difficult as it sounds.
Part 3: A Few Things You’ll Need to Consider Before You Buy a Tripod
There are thousands of different tripod models you can use for vlogging, but which model you’re going to choose depends mostly on the type of vlog you want to make. If you are planning on shooting all of your videos in the studio-like conditions, then portability isn’t such an important feature, while quite the opposite is true if you intend on filming all of your footage on outdoor locations.
However, there are certain traits you have to consider when choosing a tripod you’re going to use while recording your vlog entries.
Sturdiness: There is absolutely no point in spending money on a tripod that breaks easily. Although if your plan is to shoot vlogs at home or in a studio, then buying a cheaper plastic tripod isn’t such a bad option, since the clamps and joints won’t have to endure a lot of wear and tear. Consider buying a more durable tripod if you are going to be traveling a lot while working on your vlogs.
The Type of Camera: A number of factors can contribute to the weight of a camera, including battery grips or lenses, so before you buy a tripod make sure that it can support the weight of the camera you want to use to record your videos.
The Maximum Height: Most vloggers don’t really have to worry about how tall their tripod is, because they are not on their feet in any of the shots featured in the video. Vloggers working on DIY videos, cooking tutorials or any other type of vlog that involves movement and action should pay attention to this trait.
Photo or Video Tripods: Do you want to take beautiful panning shots? If the answer is yes then you should get a video tripod that enables you to move the camera smoothly in any direction. Photo tripods are a great option for static shots that don’t involve a lot of camera movement.
Mobility: The heavier a tripod is, the more stability it can provide, but carrying a tripod that weighs over 10 pounds to shoot sports or adventure vlogs can be a tiring endeavor. Although portability is a factor, it shouldn’t prevent you from buying a high-quality tripod that will ensure your footage is perfectly smooth and stable.
Part 4: 4 Types of Tripods
Full-Sized Tripods: are very sturdy, and as a result can be fairly heavy. Although you can take them a lot of places they are not convenient to carry for extended periods of time. They are the most reliable way to ensure you have absolutely no camera shake.
Compact Tripods: appear to be the same size as Full-Sized tripods, but they are actually much lighter. You can get the same height with a Compact Tripod as a Full-Sized tripod and it will be much easier to travel with. However, Compact Tripods are not as stable. If you are shooting for an extended period of time you may need to weigh your Compact Tripod down with sandbags to keep it steady.
Gorillapods: have flexible legs which can be wrapped around posts, fences, or anything else you may want to mount your camera on. They are also lightweight enough that you can carry them around while you shoot. If you bend it right you can essentially use your Gorillapod as a heavy-duty selfie-stick for your camera.
Table-Top Tripods: are very small and easy to travel with. You can leave one in your camera bag or your glove box. Table-Top Tripods are meant to be set up on top of desks or other stable surfaces and may not be ideal for heavier cameras.
Part 5: The 5 Best Tripods For YouTube Vlogging
Even if you know everything there is to know about tripods, the selection process can be daunting. That’s why we’ve shortlisted the top 5 tripods on the market, in an effort to make finding the right tripod for your vlog videos as quick an easy as it can possibly be. Let’s have a look.
1. CamRah Smartphone Tripod
Price: $24.99
An increasing number of Smartphones features powerful cameras that can record videos at high resolutions. Unfortunately, most iPhones and Android devices are lightweight, which makes it difficult to hold them perfectly still while shooting a video. CamRah Smartphone Tripod offers a perfect solution to this problem because it is easy to pack and you can carry it wherever you go, without needing the extra space.
It weighs just 0.6lbs and it is 10.8 inches tall. The tripod has a maximum load of 11lbs which means that besides Smartphones, you can also mount action cameras, webcams, or even smaller DSLR cameras onto it. The flexible legs made from high-density foam offer stability even when the CamRah Tripod is placed on an uneven surface.
Pros:
- Easily portable
- Affordable
- Jaws technology provides an extra strong grip of the camera
Cons:
- The tripod’s legs can’t be extended
- Can’t be used with professional cameras
2. Manfrotto Mini Travel Tripod
Price: $34.99
Yet another great option for shooting vlogs with a Smartphone. The Manfrotto Mini Travel Tripod kit is also an excellent choice for all vloggers who shoot their videos with compact cameras. The tripod weighs just 0.51lbs and it is 5.31 inches tall, which makes it a perfect travel companion. However, it can’t support cameras heavier than 2.2lbs, so you have to carefully choose the camera you want to put on this tripod.
The tripod’s rotatable head features a lock button that enables you to fix the camera at a certain position and to shoot a video from an angle you selected. You can’t extend the legs on this tripod so shooting high angle shots is not an option.
Pros:
- Small and durable
- Allows you to mount almost any Smartphone model
- Compatible with compact cameras
Cons:
- Limits your shot selection
- Tripod’s legs can’t be extended
3. Joby Gorilla Pod
Price: $22.50
This tripod is a superstar in the vlogging community because it is flexible, easy to set up and it fits into a pocket. Joby Gorilla Pod’s legs are segmented, so you can freely choose an angle from which you want to shoot, without having to worry about the camera’s stability. You can use this tripod on flat and uneven surfaces equally effectively.
Joby Gorilla weighs just 1lbs and its maximum height 11.6 inches, which makes it perfectly suited for talking heads videos. Using this tripod while you are on the go is also an option if you have a camera that weighs less than 3lbs.
Pros:
- Highly adjustable
- Sturdy and Lightweight
- Made from stainless steel
Cons:
- Can’t be used for panning shots
- Legs can be extended for just one inch
4. Manfrotto Compact Action Tripod
Price: $64.49
If you love shooting your vlogs at night or if you simply want a tripod you can use in the studio an outdoor conditions, then Manfrotto’s Compact Action Tripod is one the best options you have at your disposal. The ergonomic head features a mounting plate that is easy to use and which provides a perfect grip of a camera.
This tripod is designed to be used with consumer-level DSLR cameras, but you can use it to shoot videos with almost all types of cameras. The Compact Action Tripod has a maximum height of 51.57 inches, and it can’t hold cameras heavier than 3.30lbs.
Pros:
- Suitable for both photography and video
- Great for outdoor use
- Allows you to take a wide variety of shots
Cons:
- Can’t support a lot of weight
- Not perfectly suited for professional-level cameras
5. Magnus VT-4000 Fluid Head Tripod
Price: $159.95
Experienced vloggers who record their videos with professional cameras, will enjoy using the Magnus VT-4000 Fluid Head Tripod. The 59-inch tall tripod can support as much as 8.8lbs of weight, and it is designed to help you create perfectly stable shots. The superb panning and tilting option enable you to move your camera freely while recording smooth shots, free of camera shakes.
The quick release mounting plate is compatible with a wide range of cameras, so you can experiment and work with several different cameras while using the same tripod. You can hardly make a mistake if you choose to buy this tripod because you’ll be able to use it to record vlogs at interior and exterior locations.
Pros:
- Easily adjustable to any surface
- Perfect for high angle shots
- Heavy-duty locks
Cons:
- Weighs 7.9lbs
- Not the best choice for action and adventure vlogs
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
As you grow into a serious vlogger, a tripod will become an essential piece of equipment. You can get by for a long time setting your camera up on a stack of books, or an upside-down laundry hamper, but not forever. While these setups are great for a beginner, an intermediate vlogger will start to find them limiting. Even if you are an amazingly creative person who can create any camera setup without a tripod there will come a point where you will decide your creative energy is better spent on your video content.
This article will explain how to use a tripod and then introduce you to four different types.
Part 1: How To Set a Tripod for Vlogging
1. Setting Up Your Tripod
Step 1 – Pull out all three legs of your tripod and make sure it is standing stably. There will be tensioners on the legs which you can release in order to adjust your height. Once your legs are extended to the height you want continue adjusting them until your tripod is level. Some tripods have a built in bubble level, but if yours does not you can use a separate bubble level or make a guestimate.
Make sure when you are setting up your tripod that you point one of its legs towards your subject. This will give you room to stand behind your camera, in-between the other two legs. If you have one leg pointed directly behind your camera then you may trip over it. Or, you may knock over and damage your camera.
Step 2 – On the top of your tripod there will be a plate with a small hole and a screw. Remove this plate using either a clip or lever, depending on your tripod. Once your plate is detached screw it into the bottom of your camera. It should be tight, but not too tight or you risk damaging your camera.
Step 3 – Attach your plate, which now has your camera mounted to it, back onto your tripod.
Your tripod comes with a ‘head’. Your tripod’s head is what your camera is mounted on top of. There are several different types of tripod heads and mounts which are all useful for different things.
Ball Heads and Pan/Tilt Heads are the two most common types of tripod heads. Ball Heads allow you to adjust your camera’s position quite a bit before you start shooting. They are not good for adding in camera movements while you are filming, however, because you need to lock them in place. Pan/Tilt heads are great for creating camera movement. Most Pan/Tilt heads have a handle which you can use to make a smooth panning motion.
Part 2: Why Do You Need a Tripod: Benefits of Using Tripod
Why can’t you just hold a camera in your hand while shooting vlog entries for your YouTube channel? Honestly, you can, but the camera may shake a lot and your footage might end up being unusable. Putting a camera on a tripod reduces the probability of camera shake to the minimum and that is just the tip of the iceberg.
A huge amount of vlogs can be described as sit down videos, in which the host of the video sits in front of a camera and talks to the audience. Holding a camera while talking or trying to present a product to the viewers is next to impossible, so in order to avoid having to deal with a camera, you can simply put it on a tripod, find the best angle, and push the record button.
On the go videos, are recorded at exterior locations, and a lot of YouTubers choose to shoot these types of videos handheld, but this approach makes it difficult to maintain the same shot composition for long. A Monopod, Gorillapod or just a simple selfie stick can make your job much easier because they stabilize the camera. In addition, shooting smooth panning shots without a tripod is as difficult as it sounds.
Part 3: A Few Things You’ll Need to Consider Before You Buy a Tripod
There are thousands of different tripod models you can use for vlogging, but which model you’re going to choose depends mostly on the type of vlog you want to make. If you are planning on shooting all of your videos in the studio-like conditions, then portability isn’t such an important feature, while quite the opposite is true if you intend on filming all of your footage on outdoor locations.
However, there are certain traits you have to consider when choosing a tripod you’re going to use while recording your vlog entries.
Sturdiness: There is absolutely no point in spending money on a tripod that breaks easily. Although if your plan is to shoot vlogs at home or in a studio, then buying a cheaper plastic tripod isn’t such a bad option, since the clamps and joints won’t have to endure a lot of wear and tear. Consider buying a more durable tripod if you are going to be traveling a lot while working on your vlogs.
The Type of Camera: A number of factors can contribute to the weight of a camera, including battery grips or lenses, so before you buy a tripod make sure that it can support the weight of the camera you want to use to record your videos.
The Maximum Height: Most vloggers don’t really have to worry about how tall their tripod is, because they are not on their feet in any of the shots featured in the video. Vloggers working on DIY videos, cooking tutorials or any other type of vlog that involves movement and action should pay attention to this trait.
Photo or Video Tripods: Do you want to take beautiful panning shots? If the answer is yes then you should get a video tripod that enables you to move the camera smoothly in any direction. Photo tripods are a great option for static shots that don’t involve a lot of camera movement.
Mobility: The heavier a tripod is, the more stability it can provide, but carrying a tripod that weighs over 10 pounds to shoot sports or adventure vlogs can be a tiring endeavor. Although portability is a factor, it shouldn’t prevent you from buying a high-quality tripod that will ensure your footage is perfectly smooth and stable.
Part 4: 4 Types of Tripods
Full-Sized Tripods: are very sturdy, and as a result can be fairly heavy. Although you can take them a lot of places they are not convenient to carry for extended periods of time. They are the most reliable way to ensure you have absolutely no camera shake.
Compact Tripods: appear to be the same size as Full-Sized tripods, but they are actually much lighter. You can get the same height with a Compact Tripod as a Full-Sized tripod and it will be much easier to travel with. However, Compact Tripods are not as stable. If you are shooting for an extended period of time you may need to weigh your Compact Tripod down with sandbags to keep it steady.
Gorillapods: have flexible legs which can be wrapped around posts, fences, or anything else you may want to mount your camera on. They are also lightweight enough that you can carry them around while you shoot. If you bend it right you can essentially use your Gorillapod as a heavy-duty selfie-stick for your camera.
Table-Top Tripods: are very small and easy to travel with. You can leave one in your camera bag or your glove box. Table-Top Tripods are meant to be set up on top of desks or other stable surfaces and may not be ideal for heavier cameras.
Part 5: The 5 Best Tripods For YouTube Vlogging
Even if you know everything there is to know about tripods, the selection process can be daunting. That’s why we’ve shortlisted the top 5 tripods on the market, in an effort to make finding the right tripod for your vlog videos as quick an easy as it can possibly be. Let’s have a look.
1. CamRah Smartphone Tripod
Price: $24.99
An increasing number of Smartphones features powerful cameras that can record videos at high resolutions. Unfortunately, most iPhones and Android devices are lightweight, which makes it difficult to hold them perfectly still while shooting a video. CamRah Smartphone Tripod offers a perfect solution to this problem because it is easy to pack and you can carry it wherever you go, without needing the extra space.
It weighs just 0.6lbs and it is 10.8 inches tall. The tripod has a maximum load of 11lbs which means that besides Smartphones, you can also mount action cameras, webcams, or even smaller DSLR cameras onto it. The flexible legs made from high-density foam offer stability even when the CamRah Tripod is placed on an uneven surface.
Pros:
- Easily portable
- Affordable
- Jaws technology provides an extra strong grip of the camera
Cons:
- The tripod’s legs can’t be extended
- Can’t be used with professional cameras
2. Manfrotto Mini Travel Tripod
Price: $34.99
Yet another great option for shooting vlogs with a Smartphone. The Manfrotto Mini Travel Tripod kit is also an excellent choice for all vloggers who shoot their videos with compact cameras. The tripod weighs just 0.51lbs and it is 5.31 inches tall, which makes it a perfect travel companion. However, it can’t support cameras heavier than 2.2lbs, so you have to carefully choose the camera you want to put on this tripod.
The tripod’s rotatable head features a lock button that enables you to fix the camera at a certain position and to shoot a video from an angle you selected. You can’t extend the legs on this tripod so shooting high angle shots is not an option.
Pros:
- Small and durable
- Allows you to mount almost any Smartphone model
- Compatible with compact cameras
Cons:
- Limits your shot selection
- Tripod’s legs can’t be extended
3. Joby Gorilla Pod
Price: $22.50
This tripod is a superstar in the vlogging community because it is flexible, easy to set up and it fits into a pocket. Joby Gorilla Pod’s legs are segmented, so you can freely choose an angle from which you want to shoot, without having to worry about the camera’s stability. You can use this tripod on flat and uneven surfaces equally effectively.
Joby Gorilla weighs just 1lbs and its maximum height 11.6 inches, which makes it perfectly suited for talking heads videos. Using this tripod while you are on the go is also an option if you have a camera that weighs less than 3lbs.
Pros:
- Highly adjustable
- Sturdy and Lightweight
- Made from stainless steel
Cons:
- Can’t be used for panning shots
- Legs can be extended for just one inch
4. Manfrotto Compact Action Tripod
Price: $64.49
If you love shooting your vlogs at night or if you simply want a tripod you can use in the studio an outdoor conditions, then Manfrotto’s Compact Action Tripod is one the best options you have at your disposal. The ergonomic head features a mounting plate that is easy to use and which provides a perfect grip of a camera.
This tripod is designed to be used with consumer-level DSLR cameras, but you can use it to shoot videos with almost all types of cameras. The Compact Action Tripod has a maximum height of 51.57 inches, and it can’t hold cameras heavier than 3.30lbs.
Pros:
- Suitable for both photography and video
- Great for outdoor use
- Allows you to take a wide variety of shots
Cons:
- Can’t support a lot of weight
- Not perfectly suited for professional-level cameras
5. Magnus VT-4000 Fluid Head Tripod
Price: $159.95
Experienced vloggers who record their videos with professional cameras, will enjoy using the Magnus VT-4000 Fluid Head Tripod. The 59-inch tall tripod can support as much as 8.8lbs of weight, and it is designed to help you create perfectly stable shots. The superb panning and tilting option enable you to move your camera freely while recording smooth shots, free of camera shakes.
The quick release mounting plate is compatible with a wide range of cameras, so you can experiment and work with several different cameras while using the same tripod. You can hardly make a mistake if you choose to buy this tripod because you’ll be able to use it to record vlogs at interior and exterior locations.
Pros:
- Easily adjustable to any surface
- Perfect for high angle shots
- Heavy-duty locks
Cons:
- Weighs 7.9lbs
- Not the best choice for action and adventure vlogs
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
As you grow into a serious vlogger, a tripod will become an essential piece of equipment. You can get by for a long time setting your camera up on a stack of books, or an upside-down laundry hamper, but not forever. While these setups are great for a beginner, an intermediate vlogger will start to find them limiting. Even if you are an amazingly creative person who can create any camera setup without a tripod there will come a point where you will decide your creative energy is better spent on your video content.
This article will explain how to use a tripod and then introduce you to four different types.
Part 1: How To Set a Tripod for Vlogging
1. Setting Up Your Tripod
Step 1 – Pull out all three legs of your tripod and make sure it is standing stably. There will be tensioners on the legs which you can release in order to adjust your height. Once your legs are extended to the height you want continue adjusting them until your tripod is level. Some tripods have a built in bubble level, but if yours does not you can use a separate bubble level or make a guestimate.
Make sure when you are setting up your tripod that you point one of its legs towards your subject. This will give you room to stand behind your camera, in-between the other two legs. If you have one leg pointed directly behind your camera then you may trip over it. Or, you may knock over and damage your camera.
Step 2 – On the top of your tripod there will be a plate with a small hole and a screw. Remove this plate using either a clip or lever, depending on your tripod. Once your plate is detached screw it into the bottom of your camera. It should be tight, but not too tight or you risk damaging your camera.
Step 3 – Attach your plate, which now has your camera mounted to it, back onto your tripod.
Your tripod comes with a ‘head’. Your tripod’s head is what your camera is mounted on top of. There are several different types of tripod heads and mounts which are all useful for different things.
Ball Heads and Pan/Tilt Heads are the two most common types of tripod heads. Ball Heads allow you to adjust your camera’s position quite a bit before you start shooting. They are not good for adding in camera movements while you are filming, however, because you need to lock them in place. Pan/Tilt heads are great for creating camera movement. Most Pan/Tilt heads have a handle which you can use to make a smooth panning motion.
Part 2: Why Do You Need a Tripod: Benefits of Using Tripod
Why can’t you just hold a camera in your hand while shooting vlog entries for your YouTube channel? Honestly, you can, but the camera may shake a lot and your footage might end up being unusable. Putting a camera on a tripod reduces the probability of camera shake to the minimum and that is just the tip of the iceberg.
A huge amount of vlogs can be described as sit down videos, in which the host of the video sits in front of a camera and talks to the audience. Holding a camera while talking or trying to present a product to the viewers is next to impossible, so in order to avoid having to deal with a camera, you can simply put it on a tripod, find the best angle, and push the record button.
On the go videos, are recorded at exterior locations, and a lot of YouTubers choose to shoot these types of videos handheld, but this approach makes it difficult to maintain the same shot composition for long. A Monopod, Gorillapod or just a simple selfie stick can make your job much easier because they stabilize the camera. In addition, shooting smooth panning shots without a tripod is as difficult as it sounds.
Part 3: A Few Things You’ll Need to Consider Before You Buy a Tripod
There are thousands of different tripod models you can use for vlogging, but which model you’re going to choose depends mostly on the type of vlog you want to make. If you are planning on shooting all of your videos in the studio-like conditions, then portability isn’t such an important feature, while quite the opposite is true if you intend on filming all of your footage on outdoor locations.
However, there are certain traits you have to consider when choosing a tripod you’re going to use while recording your vlog entries.
Sturdiness: There is absolutely no point in spending money on a tripod that breaks easily. Although if your plan is to shoot vlogs at home or in a studio, then buying a cheaper plastic tripod isn’t such a bad option, since the clamps and joints won’t have to endure a lot of wear and tear. Consider buying a more durable tripod if you are going to be traveling a lot while working on your vlogs.
The Type of Camera: A number of factors can contribute to the weight of a camera, including battery grips or lenses, so before you buy a tripod make sure that it can support the weight of the camera you want to use to record your videos.
The Maximum Height: Most vloggers don’t really have to worry about how tall their tripod is, because they are not on their feet in any of the shots featured in the video. Vloggers working on DIY videos, cooking tutorials or any other type of vlog that involves movement and action should pay attention to this trait.
Photo or Video Tripods: Do you want to take beautiful panning shots? If the answer is yes then you should get a video tripod that enables you to move the camera smoothly in any direction. Photo tripods are a great option for static shots that don’t involve a lot of camera movement.
Mobility: The heavier a tripod is, the more stability it can provide, but carrying a tripod that weighs over 10 pounds to shoot sports or adventure vlogs can be a tiring endeavor. Although portability is a factor, it shouldn’t prevent you from buying a high-quality tripod that will ensure your footage is perfectly smooth and stable.
Part 4: 4 Types of Tripods
Full-Sized Tripods: are very sturdy, and as a result can be fairly heavy. Although you can take them a lot of places they are not convenient to carry for extended periods of time. They are the most reliable way to ensure you have absolutely no camera shake.
Compact Tripods: appear to be the same size as Full-Sized tripods, but they are actually much lighter. You can get the same height with a Compact Tripod as a Full-Sized tripod and it will be much easier to travel with. However, Compact Tripods are not as stable. If you are shooting for an extended period of time you may need to weigh your Compact Tripod down with sandbags to keep it steady.
Gorillapods: have flexible legs which can be wrapped around posts, fences, or anything else you may want to mount your camera on. They are also lightweight enough that you can carry them around while you shoot. If you bend it right you can essentially use your Gorillapod as a heavy-duty selfie-stick for your camera.
Table-Top Tripods: are very small and easy to travel with. You can leave one in your camera bag or your glove box. Table-Top Tripods are meant to be set up on top of desks or other stable surfaces and may not be ideal for heavier cameras.
Part 5: The 5 Best Tripods For YouTube Vlogging
Even if you know everything there is to know about tripods, the selection process can be daunting. That’s why we’ve shortlisted the top 5 tripods on the market, in an effort to make finding the right tripod for your vlog videos as quick an easy as it can possibly be. Let’s have a look.
1. CamRah Smartphone Tripod
Price: $24.99
An increasing number of Smartphones features powerful cameras that can record videos at high resolutions. Unfortunately, most iPhones and Android devices are lightweight, which makes it difficult to hold them perfectly still while shooting a video. CamRah Smartphone Tripod offers a perfect solution to this problem because it is easy to pack and you can carry it wherever you go, without needing the extra space.
It weighs just 0.6lbs and it is 10.8 inches tall. The tripod has a maximum load of 11lbs which means that besides Smartphones, you can also mount action cameras, webcams, or even smaller DSLR cameras onto it. The flexible legs made from high-density foam offer stability even when the CamRah Tripod is placed on an uneven surface.
Pros:
- Easily portable
- Affordable
- Jaws technology provides an extra strong grip of the camera
Cons:
- The tripod’s legs can’t be extended
- Can’t be used with professional cameras
2. Manfrotto Mini Travel Tripod
Price: $34.99
Yet another great option for shooting vlogs with a Smartphone. The Manfrotto Mini Travel Tripod kit is also an excellent choice for all vloggers who shoot their videos with compact cameras. The tripod weighs just 0.51lbs and it is 5.31 inches tall, which makes it a perfect travel companion. However, it can’t support cameras heavier than 2.2lbs, so you have to carefully choose the camera you want to put on this tripod.
The tripod’s rotatable head features a lock button that enables you to fix the camera at a certain position and to shoot a video from an angle you selected. You can’t extend the legs on this tripod so shooting high angle shots is not an option.
Pros:
- Small and durable
- Allows you to mount almost any Smartphone model
- Compatible with compact cameras
Cons:
- Limits your shot selection
- Tripod’s legs can’t be extended
3. Joby Gorilla Pod
Price: $22.50
This tripod is a superstar in the vlogging community because it is flexible, easy to set up and it fits into a pocket. Joby Gorilla Pod’s legs are segmented, so you can freely choose an angle from which you want to shoot, without having to worry about the camera’s stability. You can use this tripod on flat and uneven surfaces equally effectively.
Joby Gorilla weighs just 1lbs and its maximum height 11.6 inches, which makes it perfectly suited for talking heads videos. Using this tripod while you are on the go is also an option if you have a camera that weighs less than 3lbs.
Pros:
- Highly adjustable
- Sturdy and Lightweight
- Made from stainless steel
Cons:
- Can’t be used for panning shots
- Legs can be extended for just one inch
4. Manfrotto Compact Action Tripod
Price: $64.49
If you love shooting your vlogs at night or if you simply want a tripod you can use in the studio an outdoor conditions, then Manfrotto’s Compact Action Tripod is one the best options you have at your disposal. The ergonomic head features a mounting plate that is easy to use and which provides a perfect grip of a camera.
This tripod is designed to be used with consumer-level DSLR cameras, but you can use it to shoot videos with almost all types of cameras. The Compact Action Tripod has a maximum height of 51.57 inches, and it can’t hold cameras heavier than 3.30lbs.
Pros:
- Suitable for both photography and video
- Great for outdoor use
- Allows you to take a wide variety of shots
Cons:
- Can’t support a lot of weight
- Not perfectly suited for professional-level cameras
5. Magnus VT-4000 Fluid Head Tripod
Price: $159.95
Experienced vloggers who record their videos with professional cameras, will enjoy using the Magnus VT-4000 Fluid Head Tripod. The 59-inch tall tripod can support as much as 8.8lbs of weight, and it is designed to help you create perfectly stable shots. The superb panning and tilting option enable you to move your camera freely while recording smooth shots, free of camera shakes.
The quick release mounting plate is compatible with a wide range of cameras, so you can experiment and work with several different cameras while using the same tripod. You can hardly make a mistake if you choose to buy this tripod because you’ll be able to use it to record vlogs at interior and exterior locations.
Pros:
- Easily adjustable to any surface
- Perfect for high angle shots
- Heavy-duty locks
Cons:
- Weighs 7.9lbs
- Not the best choice for action and adventure vlogs
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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