Affordable Techniques to Enhance Written Content with Media

How to Add Video to Text

Liza Brown

Mar 27, 2024• Proven solutions

It may be challenging to capture the attention of your audience if the video openings or PowerPoint presentations contain too much text. Striking a perfect balance between the visual and textual elements isn’t always easy, especially if the text is the only way to convey essential information to the audience.

Luckily, video editing and presentation software products offer the tools you will need to combine video and text. In this article, we are going to show you how to add a video to text in PowerPoint and Filmora.

Part 1: How to Add Video to Text for Free with PowerPoint?

An effective PowerPoint presentation should contain proportionate amounts of textual and visual elements. Using too many images, videos or animations can make following a presentation difficult, just as too much text can render a presentation too static.

Adding videos to titles or subtitles you include in a slideshow you’re creating in PowerPoint can help you create a presentation that is both informative and visually entertaining. The process of combining videos with text in PowerPoint isn’t overly complicated, but you will still need to go through it several times in order to become familiar with it.

You should start by creating a new slide and adding a textbox to it. Proceed to type the word or phrase into the textbox and go on to format the text. Pick the font that matches the style of your presentation and make sure that the text size is large enough for the video to be visible.

Head over to the Insert tab, select Rectangle from the Shapes menu, and create a rectangular shape over the entire slide. Right-click on the slide and choose the Send to Back option from the menu. In this manner, you will position the rectangle you created behind the textbox.

The next step you will have to take is to create the cut-out of the text within the rectangle. Select both the text and shape you placed in the background before clicking on the Format tab that is located near the end of PowerPoint’s ribbon.

Find the Insert Shape option and choose Subtract from the Merge Shapes drop-down menu. The shape of the text in the textbox will be applied to the object in the background, which enables you to add a video to that text.

Click on the Insert tab, and then choose the Video option from the Media menu. You can insert a video that is stored on a local hard drive or the Internet to PowerPoint. The video will cover the entire slide, so you must right-click on it and select the Send to Back option.

You can then fine-tune the video playback settings from the Playback tab. Preview the results before you move on to the next slide in your presentation, and make necessary adjustments if you don’t like how the video merged with the text.

Part 2: Adding Video to Text in Filmora

Besides presentation software, you can also use video editing software products to add a video to text. Filmora lets you add a video to text in just a few simple steps. You can first make a text video with animation first, and then use the picture in picture feature to add the video to text. Here are the detailed information about how to add a video to text in Filmora.

You should start by creating a new project in Filmora and importing the video you want to add to the text into the project. Click on the Titles tab, and choose the title that matches the visual style of your project.

Set the preferred duration of the title by dragging one of its ends to the left or right after you place it on the timeline, and then double-click on it to customize it. Click on the Advanced button once the Text tab opens and insert the text into the Input Text box.

Proceed to select a font and adjust the text size before deciding if you want to animate the text . When done, you should export the title as a video file, and then import it back into your project.

Now it’s time to add the text video and the background video to the project media library, and then place the two videos one above the other. Since we’re adding video to text, the text video should be placed above the background video.

Click on the video that contains text to gain access to the Video tab of the Editor panel and then expand the Compositing menu. Change the Blending Mode to Multiply, and the text in the overlaying video should be filled with the parts of the footage from the video below it.

Optionally you can enhance the colors in the background video or adjust the size of the text before exporting your project from Filmora.

Conclusion

There are so many different ways to create visually striking content, and adding videos to text is just one among numerous techniques that enable you to make a PowerPoint presentation or an opening of a video more interesting to watch.

Merging text with video is equally easy in PowerPoint and Filmora, so you just have to choose which software better suits your needs and select the materials that fit the style of your project. Learning how to add a video to text won’t take too much of your time, as this process can be completed in just a few quick steps. Which software are you using to add a video to text? Leave a comment below and let us know.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

It may be challenging to capture the attention of your audience if the video openings or PowerPoint presentations contain too much text. Striking a perfect balance between the visual and textual elements isn’t always easy, especially if the text is the only way to convey essential information to the audience.

Luckily, video editing and presentation software products offer the tools you will need to combine video and text. In this article, we are going to show you how to add a video to text in PowerPoint and Filmora.

Part 1: How to Add Video to Text for Free with PowerPoint?

An effective PowerPoint presentation should contain proportionate amounts of textual and visual elements. Using too many images, videos or animations can make following a presentation difficult, just as too much text can render a presentation too static.

Adding videos to titles or subtitles you include in a slideshow you’re creating in PowerPoint can help you create a presentation that is both informative and visually entertaining. The process of combining videos with text in PowerPoint isn’t overly complicated, but you will still need to go through it several times in order to become familiar with it.

You should start by creating a new slide and adding a textbox to it. Proceed to type the word or phrase into the textbox and go on to format the text. Pick the font that matches the style of your presentation and make sure that the text size is large enough for the video to be visible.

Head over to the Insert tab, select Rectangle from the Shapes menu, and create a rectangular shape over the entire slide. Right-click on the slide and choose the Send to Back option from the menu. In this manner, you will position the rectangle you created behind the textbox.

The next step you will have to take is to create the cut-out of the text within the rectangle. Select both the text and shape you placed in the background before clicking on the Format tab that is located near the end of PowerPoint’s ribbon.

Find the Insert Shape option and choose Subtract from the Merge Shapes drop-down menu. The shape of the text in the textbox will be applied to the object in the background, which enables you to add a video to that text.

Click on the Insert tab, and then choose the Video option from the Media menu. You can insert a video that is stored on a local hard drive or the Internet to PowerPoint. The video will cover the entire slide, so you must right-click on it and select the Send to Back option.

You can then fine-tune the video playback settings from the Playback tab. Preview the results before you move on to the next slide in your presentation, and make necessary adjustments if you don’t like how the video merged with the text.

Part 2: Adding Video to Text in Filmora

Besides presentation software, you can also use video editing software products to add a video to text. Filmora lets you add a video to text in just a few simple steps. You can first make a text video with animation first, and then use the picture in picture feature to add the video to text. Here are the detailed information about how to add a video to text in Filmora.

You should start by creating a new project in Filmora and importing the video you want to add to the text into the project. Click on the Titles tab, and choose the title that matches the visual style of your project.

Set the preferred duration of the title by dragging one of its ends to the left or right after you place it on the timeline, and then double-click on it to customize it. Click on the Advanced button once the Text tab opens and insert the text into the Input Text box.

Proceed to select a font and adjust the text size before deciding if you want to animate the text . When done, you should export the title as a video file, and then import it back into your project.

Now it’s time to add the text video and the background video to the project media library, and then place the two videos one above the other. Since we’re adding video to text, the text video should be placed above the background video.

Click on the video that contains text to gain access to the Video tab of the Editor panel and then expand the Compositing menu. Change the Blending Mode to Multiply, and the text in the overlaying video should be filled with the parts of the footage from the video below it.

Optionally you can enhance the colors in the background video or adjust the size of the text before exporting your project from Filmora.

Conclusion

There are so many different ways to create visually striking content, and adding videos to text is just one among numerous techniques that enable you to make a PowerPoint presentation or an opening of a video more interesting to watch.

Merging text with video is equally easy in PowerPoint and Filmora, so you just have to choose which software better suits your needs and select the materials that fit the style of your project. Learning how to add a video to text won’t take too much of your time, as this process can be completed in just a few quick steps. Which software are you using to add a video to text? Leave a comment below and let us know.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

It may be challenging to capture the attention of your audience if the video openings or PowerPoint presentations contain too much text. Striking a perfect balance between the visual and textual elements isn’t always easy, especially if the text is the only way to convey essential information to the audience.

Luckily, video editing and presentation software products offer the tools you will need to combine video and text. In this article, we are going to show you how to add a video to text in PowerPoint and Filmora.

Part 1: How to Add Video to Text for Free with PowerPoint?

An effective PowerPoint presentation should contain proportionate amounts of textual and visual elements. Using too many images, videos or animations can make following a presentation difficult, just as too much text can render a presentation too static.

Adding videos to titles or subtitles you include in a slideshow you’re creating in PowerPoint can help you create a presentation that is both informative and visually entertaining. The process of combining videos with text in PowerPoint isn’t overly complicated, but you will still need to go through it several times in order to become familiar with it.

You should start by creating a new slide and adding a textbox to it. Proceed to type the word or phrase into the textbox and go on to format the text. Pick the font that matches the style of your presentation and make sure that the text size is large enough for the video to be visible.

Head over to the Insert tab, select Rectangle from the Shapes menu, and create a rectangular shape over the entire slide. Right-click on the slide and choose the Send to Back option from the menu. In this manner, you will position the rectangle you created behind the textbox.

The next step you will have to take is to create the cut-out of the text within the rectangle. Select both the text and shape you placed in the background before clicking on the Format tab that is located near the end of PowerPoint’s ribbon.

Find the Insert Shape option and choose Subtract from the Merge Shapes drop-down menu. The shape of the text in the textbox will be applied to the object in the background, which enables you to add a video to that text.

Click on the Insert tab, and then choose the Video option from the Media menu. You can insert a video that is stored on a local hard drive or the Internet to PowerPoint. The video will cover the entire slide, so you must right-click on it and select the Send to Back option.

You can then fine-tune the video playback settings from the Playback tab. Preview the results before you move on to the next slide in your presentation, and make necessary adjustments if you don’t like how the video merged with the text.

Part 2: Adding Video to Text in Filmora

Besides presentation software, you can also use video editing software products to add a video to text. Filmora lets you add a video to text in just a few simple steps. You can first make a text video with animation first, and then use the picture in picture feature to add the video to text. Here are the detailed information about how to add a video to text in Filmora.

You should start by creating a new project in Filmora and importing the video you want to add to the text into the project. Click on the Titles tab, and choose the title that matches the visual style of your project.

Set the preferred duration of the title by dragging one of its ends to the left or right after you place it on the timeline, and then double-click on it to customize it. Click on the Advanced button once the Text tab opens and insert the text into the Input Text box.

Proceed to select a font and adjust the text size before deciding if you want to animate the text . When done, you should export the title as a video file, and then import it back into your project.

Now it’s time to add the text video and the background video to the project media library, and then place the two videos one above the other. Since we’re adding video to text, the text video should be placed above the background video.

Click on the video that contains text to gain access to the Video tab of the Editor panel and then expand the Compositing menu. Change the Blending Mode to Multiply, and the text in the overlaying video should be filled with the parts of the footage from the video below it.

Optionally you can enhance the colors in the background video or adjust the size of the text before exporting your project from Filmora.

Conclusion

There are so many different ways to create visually striking content, and adding videos to text is just one among numerous techniques that enable you to make a PowerPoint presentation or an opening of a video more interesting to watch.

Merging text with video is equally easy in PowerPoint and Filmora, so you just have to choose which software better suits your needs and select the materials that fit the style of your project. Learning how to add a video to text won’t take too much of your time, as this process can be completed in just a few quick steps. Which software are you using to add a video to text? Leave a comment below and let us know.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

It may be challenging to capture the attention of your audience if the video openings or PowerPoint presentations contain too much text. Striking a perfect balance between the visual and textual elements isn’t always easy, especially if the text is the only way to convey essential information to the audience.

Luckily, video editing and presentation software products offer the tools you will need to combine video and text. In this article, we are going to show you how to add a video to text in PowerPoint and Filmora.

Part 1: How to Add Video to Text for Free with PowerPoint?

An effective PowerPoint presentation should contain proportionate amounts of textual and visual elements. Using too many images, videos or animations can make following a presentation difficult, just as too much text can render a presentation too static.

Adding videos to titles or subtitles you include in a slideshow you’re creating in PowerPoint can help you create a presentation that is both informative and visually entertaining. The process of combining videos with text in PowerPoint isn’t overly complicated, but you will still need to go through it several times in order to become familiar with it.

You should start by creating a new slide and adding a textbox to it. Proceed to type the word or phrase into the textbox and go on to format the text. Pick the font that matches the style of your presentation and make sure that the text size is large enough for the video to be visible.

Head over to the Insert tab, select Rectangle from the Shapes menu, and create a rectangular shape over the entire slide. Right-click on the slide and choose the Send to Back option from the menu. In this manner, you will position the rectangle you created behind the textbox.

The next step you will have to take is to create the cut-out of the text within the rectangle. Select both the text and shape you placed in the background before clicking on the Format tab that is located near the end of PowerPoint’s ribbon.

Find the Insert Shape option and choose Subtract from the Merge Shapes drop-down menu. The shape of the text in the textbox will be applied to the object in the background, which enables you to add a video to that text.

Click on the Insert tab, and then choose the Video option from the Media menu. You can insert a video that is stored on a local hard drive or the Internet to PowerPoint. The video will cover the entire slide, so you must right-click on it and select the Send to Back option.

You can then fine-tune the video playback settings from the Playback tab. Preview the results before you move on to the next slide in your presentation, and make necessary adjustments if you don’t like how the video merged with the text.

Part 2: Adding Video to Text in Filmora

Besides presentation software, you can also use video editing software products to add a video to text. Filmora lets you add a video to text in just a few simple steps. You can first make a text video with animation first, and then use the picture in picture feature to add the video to text. Here are the detailed information about how to add a video to text in Filmora.

You should start by creating a new project in Filmora and importing the video you want to add to the text into the project. Click on the Titles tab, and choose the title that matches the visual style of your project.

Set the preferred duration of the title by dragging one of its ends to the left or right after you place it on the timeline, and then double-click on it to customize it. Click on the Advanced button once the Text tab opens and insert the text into the Input Text box.

Proceed to select a font and adjust the text size before deciding if you want to animate the text . When done, you should export the title as a video file, and then import it back into your project.

Now it’s time to add the text video and the background video to the project media library, and then place the two videos one above the other. Since we’re adding video to text, the text video should be placed above the background video.

Click on the video that contains text to gain access to the Video tab of the Editor panel and then expand the Compositing menu. Change the Blending Mode to Multiply, and the text in the overlaying video should be filled with the parts of the footage from the video below it.

Optionally you can enhance the colors in the background video or adjust the size of the text before exporting your project from Filmora.

Conclusion

There are so many different ways to create visually striking content, and adding videos to text is just one among numerous techniques that enable you to make a PowerPoint presentation or an opening of a video more interesting to watch.

Merging text with video is equally easy in PowerPoint and Filmora, so you just have to choose which software better suits your needs and select the materials that fit the style of your project. Learning how to add a video to text won’t take too much of your time, as this process can be completed in just a few quick steps. Which software are you using to add a video to text? Leave a comment below and let us know.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Unpacking YouTube’s Income Distribution From 1M Viewers

How much does YouTube pay for 1 million views? As a YouTuber, you become a business, and it helps to know the YouTube views to money earned.

If you are trying to earn a living on YouTube, one of the most excellent marks of a successful creator is often earning 1 million views on the platform (click here for tips on how to do that ). It usually serves as a benchmark for a time at which a channel is relatively sustainable. However, rather than meaning a YouTuber has made it big financially, reaching 1 million views is more likely to say they can expect to start making real money.

When you hit 1 million views on any video on YouTube, you’ll have a nice paycheck. You’ll likely have to hit 1 million views on at least a few other videos before you could consider quitting your full-time job and doing YouTube as your primary source of income. This article will explore what 1 million views mean for your YouTube channel. We will look more into how revenue is calculated on YouTube and what you can expect to earn-out of a video with 1 million views.

In this article

01 $2000 for 1 million views

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

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02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

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