10 YouTube Storytelling Techniques That Work

10 YouTube Video Ideas for Sharing Your Personal Story

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube is a great platform you can use not only to share your gifts and talents with the world but also to share who you are as a person. No matter how many followers you may currently have, you are an amazing person just as you are with a unique story. Here are ten YouTube video ideas to share your personal story.

• Channel Trailer
• My YouTube Story
• Draw My Life
• Snapchat/Instagram Stories Q&A
• Never Have I Ever Q&A
• Get Ready With me Q&A
• My Depression/Anxiety or Mental Health Story
• Narrated Autobiopic
• 25 Facts About Me
• YouTube Live/Webinar

1. Channel Trailer

Before posting any videos on your channel, it can be a great idea to create a “Channel Trailer” summarizing who you are and what your channel is all about.

YouTuber Shameless Maya does an excellent job of this. She created a visually appealing and engaging 1-2 minute channel trailer that explains exactly what her channel is all about. Feel free to be as creative as you want to be.

2. My YouTube Story

On Monday, May 17th, 2010, YouTube celebrated its fifth anniversary. In celebration of hitting their five-year mark, YouTube launched a “My YouTube Story” campaign, which featured fifteen YouTubers sharing how YouTube has changed their lives. Each of these videos would end with “What’s your YouTube story? Tell us by uploading a video.” Ever since that campaign, many YouTubers have shared their YouTube story, including me! After I had been on YouTube for two years, I felt it was time for me to share my own YouTube story with the world. Sharing your story is not only an opportunity for your viewers to get to know you but a way to inspire other creators to start their channels as well. We all have our reasons for why we started, so why not share them?

3. Draw My Life

“Draw My Life” is a popular video where YouTubers share their life stories through a unique series of drawings. Often YouTubers use a white dry erase board and markers so they can erase and redraw the series of their life events. Mr. Kate provides a great example of this as she is a talented artist and DIY’er. The great thing about this is you don’t have to be an artist or a great drawer. It’s a fun way to be creative and tell your story.

4. Snapchat/Instagram Stories Q&A

Who isn’t on Snapchat, Instagram, or both these days? Over the past year, I’ve seen YouTubers get creative by asking their viewers to send snaps asking questions they will answer on a Q & A video on their channel. This video idea is great because it involves live viewer participation and a chance for viewers to be seen or noticed on their favorite Youtuber’s channels. Beauty guru stars Manny MUA and Jeffrey Star did a great example of this as a collaboration.

5. Never Have I Ever Q & A

Who hasn’t played the “Never Have I Ever” game?! Playing this game as a Q & A is a great way for viewers to get to know you better with some juicy and shocking details about yourself they otherwise wouldn’t know. It’s also a great way to play and collaborate with another YouTuber. Often, the questions will be split and you have to watch both YouTubers’ videos to find out all the details. Highly popular beauty YouTuber Desi Perkins does a great example of this while playing the game with her sister in law.

6. Get Ready With Me Q & A

Get ready with me Q & As are some of my favorite videos to watch because it’s nice to see YouTubers strip-down bare-faced to do their makeup and answer popular questions. It often feels like two old friends sitting down to chat. Jenn, I’m doing a great example of this when she took to twitter asking viewers to ask her questions she would answer on her channel. Not only did she answer the questions but she gave a detailed makeup tutorial and explanation of the products she used as a 2 for 1. Even if your channel has nothing to do with makeup or fashion, some viewers can still be intrigued to learn more about your fashion and makeup style.

7. My Depression/Anxiety or Mental Health Story

Behind all their smiles and outrageous on-camera personas, there are a lot of YouTubers who are dealing with depression and anxiety. Beauty and fashion YouTuber Alyssa Forever not only shared her story on how she dealt with her depression but gave tips and ways to be happier. If you are facing depression, anxiety, or some other mental illness, it can give others hope if you share your story.

8. Narrated Autobiopic

Narrated Autobiopic videos are a great way to share your story or advice in a cinematic way. You can be as creative as you want to be. YouTuber Evelyn From the Internets posted a narrated autobiopic called “For People Who Feel Behind In Life” that comically introduces her story.

9. 25 Facts About Me Tag

This is probably one of the easiest ways to share things about yourself when starting as a YouTuber or even if you’re a veteran. Viewers are always looking to learn more interesting things about you so you are more relatable. I’ve been a fan of Vasseur Beauty for a few years now and was surprised by many of the things she shared about herself.

10. YouTube Live/Webinar

YouTube live videos are probably the best ways to interact and share your story with viewers. Viewers can ask questions on the spot. YouTuber Roberto Blake shares great live videos on how to improve your videos and things he’s learned through personal experience.

Custom Your Video with Excellent Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube is a great platform you can use not only to share your gifts and talents with the world but also to share who you are as a person. No matter how many followers you may currently have, you are an amazing person just as you are with a unique story. Here are ten YouTube video ideas to share your personal story.

• Channel Trailer
• My YouTube Story
• Draw My Life
• Snapchat/Instagram Stories Q&A
• Never Have I Ever Q&A
• Get Ready With me Q&A
• My Depression/Anxiety or Mental Health Story
• Narrated Autobiopic
• 25 Facts About Me
• YouTube Live/Webinar

1. Channel Trailer

Before posting any videos on your channel, it can be a great idea to create a “Channel Trailer” summarizing who you are and what your channel is all about.

YouTuber Shameless Maya does an excellent job of this. She created a visually appealing and engaging 1-2 minute channel trailer that explains exactly what her channel is all about. Feel free to be as creative as you want to be.

2. My YouTube Story

On Monday, May 17th, 2010, YouTube celebrated its fifth anniversary. In celebration of hitting their five-year mark, YouTube launched a “My YouTube Story” campaign, which featured fifteen YouTubers sharing how YouTube has changed their lives. Each of these videos would end with “What’s your YouTube story? Tell us by uploading a video.” Ever since that campaign, many YouTubers have shared their YouTube story, including me! After I had been on YouTube for two years, I felt it was time for me to share my own YouTube story with the world. Sharing your story is not only an opportunity for your viewers to get to know you but a way to inspire other creators to start their channels as well. We all have our reasons for why we started, so why not share them?

3. Draw My Life

“Draw My Life” is a popular video where YouTubers share their life stories through a unique series of drawings. Often YouTubers use a white dry erase board and markers so they can erase and redraw the series of their life events. Mr. Kate provides a great example of this as she is a talented artist and DIY’er. The great thing about this is you don’t have to be an artist or a great drawer. It’s a fun way to be creative and tell your story.

4. Snapchat/Instagram Stories Q&A

Who isn’t on Snapchat, Instagram, or both these days? Over the past year, I’ve seen YouTubers get creative by asking their viewers to send snaps asking questions they will answer on a Q & A video on their channel. This video idea is great because it involves live viewer participation and a chance for viewers to be seen or noticed on their favorite Youtuber’s channels. Beauty guru stars Manny MUA and Jeffrey Star did a great example of this as a collaboration.

5. Never Have I Ever Q & A

Who hasn’t played the “Never Have I Ever” game?! Playing this game as a Q & A is a great way for viewers to get to know you better with some juicy and shocking details about yourself they otherwise wouldn’t know. It’s also a great way to play and collaborate with another YouTuber. Often, the questions will be split and you have to watch both YouTubers’ videos to find out all the details. Highly popular beauty YouTuber Desi Perkins does a great example of this while playing the game with her sister in law.

6. Get Ready With Me Q & A

Get ready with me Q & As are some of my favorite videos to watch because it’s nice to see YouTubers strip-down bare-faced to do their makeup and answer popular questions. It often feels like two old friends sitting down to chat. Jenn, I’m doing a great example of this when she took to twitter asking viewers to ask her questions she would answer on her channel. Not only did she answer the questions but she gave a detailed makeup tutorial and explanation of the products she used as a 2 for 1. Even if your channel has nothing to do with makeup or fashion, some viewers can still be intrigued to learn more about your fashion and makeup style.

7. My Depression/Anxiety or Mental Health Story

Behind all their smiles and outrageous on-camera personas, there are a lot of YouTubers who are dealing with depression and anxiety. Beauty and fashion YouTuber Alyssa Forever not only shared her story on how she dealt with her depression but gave tips and ways to be happier. If you are facing depression, anxiety, or some other mental illness, it can give others hope if you share your story.

8. Narrated Autobiopic

Narrated Autobiopic videos are a great way to share your story or advice in a cinematic way. You can be as creative as you want to be. YouTuber Evelyn From the Internets posted a narrated autobiopic called “For People Who Feel Behind In Life” that comically introduces her story.

9. 25 Facts About Me Tag

This is probably one of the easiest ways to share things about yourself when starting as a YouTuber or even if you’re a veteran. Viewers are always looking to learn more interesting things about you so you are more relatable. I’ve been a fan of Vasseur Beauty for a few years now and was surprised by many of the things she shared about herself.

10. YouTube Live/Webinar

YouTube live videos are probably the best ways to interact and share your story with viewers. Viewers can ask questions on the spot. YouTuber Roberto Blake shares great live videos on how to improve your videos and things he’s learned through personal experience.

Custom Your Video with Excellent Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube is a great platform you can use not only to share your gifts and talents with the world but also to share who you are as a person. No matter how many followers you may currently have, you are an amazing person just as you are with a unique story. Here are ten YouTube video ideas to share your personal story.

• Channel Trailer
• My YouTube Story
• Draw My Life
• Snapchat/Instagram Stories Q&A
• Never Have I Ever Q&A
• Get Ready With me Q&A
• My Depression/Anxiety or Mental Health Story
• Narrated Autobiopic
• 25 Facts About Me
• YouTube Live/Webinar

1. Channel Trailer

Before posting any videos on your channel, it can be a great idea to create a “Channel Trailer” summarizing who you are and what your channel is all about.

YouTuber Shameless Maya does an excellent job of this. She created a visually appealing and engaging 1-2 minute channel trailer that explains exactly what her channel is all about. Feel free to be as creative as you want to be.

2. My YouTube Story

On Monday, May 17th, 2010, YouTube celebrated its fifth anniversary. In celebration of hitting their five-year mark, YouTube launched a “My YouTube Story” campaign, which featured fifteen YouTubers sharing how YouTube has changed their lives. Each of these videos would end with “What’s your YouTube story? Tell us by uploading a video.” Ever since that campaign, many YouTubers have shared their YouTube story, including me! After I had been on YouTube for two years, I felt it was time for me to share my own YouTube story with the world. Sharing your story is not only an opportunity for your viewers to get to know you but a way to inspire other creators to start their channels as well. We all have our reasons for why we started, so why not share them?

3. Draw My Life

“Draw My Life” is a popular video where YouTubers share their life stories through a unique series of drawings. Often YouTubers use a white dry erase board and markers so they can erase and redraw the series of their life events. Mr. Kate provides a great example of this as she is a talented artist and DIY’er. The great thing about this is you don’t have to be an artist or a great drawer. It’s a fun way to be creative and tell your story.

4. Snapchat/Instagram Stories Q&A

Who isn’t on Snapchat, Instagram, or both these days? Over the past year, I’ve seen YouTubers get creative by asking their viewers to send snaps asking questions they will answer on a Q & A video on their channel. This video idea is great because it involves live viewer participation and a chance for viewers to be seen or noticed on their favorite Youtuber’s channels. Beauty guru stars Manny MUA and Jeffrey Star did a great example of this as a collaboration.

5. Never Have I Ever Q & A

Who hasn’t played the “Never Have I Ever” game?! Playing this game as a Q & A is a great way for viewers to get to know you better with some juicy and shocking details about yourself they otherwise wouldn’t know. It’s also a great way to play and collaborate with another YouTuber. Often, the questions will be split and you have to watch both YouTubers’ videos to find out all the details. Highly popular beauty YouTuber Desi Perkins does a great example of this while playing the game with her sister in law.

6. Get Ready With Me Q & A

Get ready with me Q & As are some of my favorite videos to watch because it’s nice to see YouTubers strip-down bare-faced to do their makeup and answer popular questions. It often feels like two old friends sitting down to chat. Jenn, I’m doing a great example of this when she took to twitter asking viewers to ask her questions she would answer on her channel. Not only did she answer the questions but she gave a detailed makeup tutorial and explanation of the products she used as a 2 for 1. Even if your channel has nothing to do with makeup or fashion, some viewers can still be intrigued to learn more about your fashion and makeup style.

7. My Depression/Anxiety or Mental Health Story

Behind all their smiles and outrageous on-camera personas, there are a lot of YouTubers who are dealing with depression and anxiety. Beauty and fashion YouTuber Alyssa Forever not only shared her story on how she dealt with her depression but gave tips and ways to be happier. If you are facing depression, anxiety, or some other mental illness, it can give others hope if you share your story.

8. Narrated Autobiopic

Narrated Autobiopic videos are a great way to share your story or advice in a cinematic way. You can be as creative as you want to be. YouTuber Evelyn From the Internets posted a narrated autobiopic called “For People Who Feel Behind In Life” that comically introduces her story.

9. 25 Facts About Me Tag

This is probably one of the easiest ways to share things about yourself when starting as a YouTuber or even if you’re a veteran. Viewers are always looking to learn more interesting things about you so you are more relatable. I’ve been a fan of Vasseur Beauty for a few years now and was surprised by many of the things she shared about herself.

10. YouTube Live/Webinar

YouTube live videos are probably the best ways to interact and share your story with viewers. Viewers can ask questions on the spot. YouTuber Roberto Blake shares great live videos on how to improve your videos and things he’s learned through personal experience.

Custom Your Video with Excellent Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube is a great platform you can use not only to share your gifts and talents with the world but also to share who you are as a person. No matter how many followers you may currently have, you are an amazing person just as you are with a unique story. Here are ten YouTube video ideas to share your personal story.

• Channel Trailer
• My YouTube Story
• Draw My Life
• Snapchat/Instagram Stories Q&A
• Never Have I Ever Q&A
• Get Ready With me Q&A
• My Depression/Anxiety or Mental Health Story
• Narrated Autobiopic
• 25 Facts About Me
• YouTube Live/Webinar

1. Channel Trailer

Before posting any videos on your channel, it can be a great idea to create a “Channel Trailer” summarizing who you are and what your channel is all about.

YouTuber Shameless Maya does an excellent job of this. She created a visually appealing and engaging 1-2 minute channel trailer that explains exactly what her channel is all about. Feel free to be as creative as you want to be.

2. My YouTube Story

On Monday, May 17th, 2010, YouTube celebrated its fifth anniversary. In celebration of hitting their five-year mark, YouTube launched a “My YouTube Story” campaign, which featured fifteen YouTubers sharing how YouTube has changed their lives. Each of these videos would end with “What’s your YouTube story? Tell us by uploading a video.” Ever since that campaign, many YouTubers have shared their YouTube story, including me! After I had been on YouTube for two years, I felt it was time for me to share my own YouTube story with the world. Sharing your story is not only an opportunity for your viewers to get to know you but a way to inspire other creators to start their channels as well. We all have our reasons for why we started, so why not share them?

3. Draw My Life

“Draw My Life” is a popular video where YouTubers share their life stories through a unique series of drawings. Often YouTubers use a white dry erase board and markers so they can erase and redraw the series of their life events. Mr. Kate provides a great example of this as she is a talented artist and DIY’er. The great thing about this is you don’t have to be an artist or a great drawer. It’s a fun way to be creative and tell your story.

4. Snapchat/Instagram Stories Q&A

Who isn’t on Snapchat, Instagram, or both these days? Over the past year, I’ve seen YouTubers get creative by asking their viewers to send snaps asking questions they will answer on a Q & A video on their channel. This video idea is great because it involves live viewer participation and a chance for viewers to be seen or noticed on their favorite Youtuber’s channels. Beauty guru stars Manny MUA and Jeffrey Star did a great example of this as a collaboration.

5. Never Have I Ever Q & A

Who hasn’t played the “Never Have I Ever” game?! Playing this game as a Q & A is a great way for viewers to get to know you better with some juicy and shocking details about yourself they otherwise wouldn’t know. It’s also a great way to play and collaborate with another YouTuber. Often, the questions will be split and you have to watch both YouTubers’ videos to find out all the details. Highly popular beauty YouTuber Desi Perkins does a great example of this while playing the game with her sister in law.

6. Get Ready With Me Q & A

Get ready with me Q & As are some of my favorite videos to watch because it’s nice to see YouTubers strip-down bare-faced to do their makeup and answer popular questions. It often feels like two old friends sitting down to chat. Jenn, I’m doing a great example of this when she took to twitter asking viewers to ask her questions she would answer on her channel. Not only did she answer the questions but she gave a detailed makeup tutorial and explanation of the products she used as a 2 for 1. Even if your channel has nothing to do with makeup or fashion, some viewers can still be intrigued to learn more about your fashion and makeup style.

7. My Depression/Anxiety or Mental Health Story

Behind all their smiles and outrageous on-camera personas, there are a lot of YouTubers who are dealing with depression and anxiety. Beauty and fashion YouTuber Alyssa Forever not only shared her story on how she dealt with her depression but gave tips and ways to be happier. If you are facing depression, anxiety, or some other mental illness, it can give others hope if you share your story.

8. Narrated Autobiopic

Narrated Autobiopic videos are a great way to share your story or advice in a cinematic way. You can be as creative as you want to be. YouTuber Evelyn From the Internets posted a narrated autobiopic called “For People Who Feel Behind In Life” that comically introduces her story.

9. 25 Facts About Me Tag

This is probably one of the easiest ways to share things about yourself when starting as a YouTuber or even if you’re a veteran. Viewers are always looking to learn more interesting things about you so you are more relatable. I’ve been a fan of Vasseur Beauty for a few years now and was surprised by many of the things she shared about herself.

10. YouTube Live/Webinar

YouTube live videos are probably the best ways to interact and share your story with viewers. Viewers can ask questions on the spot. YouTuber Roberto Blake shares great live videos on how to improve your videos and things he’s learned through personal experience.

Custom Your Video with Excellent Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Establishing an Individual Identity on YouTube Platform

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

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How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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