How to Execute a Budget-Friendly Youtube Seminar

How to Host a Webinar on YouTube for Free

Max Wales

Mar 27, 2024• Proven solutions

Promoting products, offering educational content or in-depth tutorials on virtually any subject through webinars will enable you to reach new audiences and offer your services on a worldwide market. There are thousands of webinar software products and online platforms, but most of them are quite expensive and they require you to have a considerable amount of experience with the process of setting up and recording webinars.

An alternative solution is available if your budget is tight, but you’d still like to produce a great webinar. We are going to take you through all the steps you’ll need to take if you’d like to host a webinar for free and help you spread the word about the products and services you’re offering.

The All-in-One Screen Recorder & Video Editor

• Record desktop screen, voiceover, and webcam simultaneously
• Edit recorded clips quickly with a wide range of professional tools
• Built-in plentiful templates and effects
• Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Secure Download

Hosting a Webinar for Free

The world’s largest video sharing platform also features broadcasting options that enable its users to schedule events and thus host webinars free of charge. Previously known as the Google Hangouts on Air, the YouTube Live feature is fairly simple to set up, but before you start your first webinar you will need to choose a landing page and a chatbox. If you already have a website you can simply copy and paste the embed link and create a landing page for your webinar, or you can use landing pages software products such as LeadPages or Unbounce if you don’t have your own online domain. For setting up chatboxes for your webinars we recommend using Chatroll or RumbleTalk platforms, although you’ll have to pay a fee if you choose to chat with your audience using these computer programs. So here’s how you can host your first webinar on YouTube for free.

Step 1. Create a YouTube Event

If you don’t already have an account on YouTube, you’ll have to create one before you can schedule your first live event. After making sure that you are logged in to your YouTube account head over to the Creator Studio, and click on the Live Streaming tab. Select the New Live Event option and proceed to insert the basic information about the event such as the title, date when the event should take place, tags or a short description of the webinar you’re planning.

The Advanced Settings tab will enable you the access to options that will allow you to assign the license and the owner of the webinar. You can also choose the language, set the location or select the category of the event.

Step 2. Copy the Embed Code and Paste it To Your Webinar’s Landing Page

When you adjust all the settings for your upcoming event, you should click on the Share button. This action will grant you access to the video’s embed link, so you can just copy it to your website, or to the landing page you’ve created with the appropriate software.

Step 3. Add the Chatbox to The Webinar’s Landing Page

Communicating with the audience during the webinar is important, and for that reason, embedding the chatbox link on the webinar’s landing page is a crucial step that will allow you to interact with the participants of your webinar. Chatbox platforms for live events such as Chatroll or RumbleTalk offer amazing features, but they cannot be used for free, which means that you’ll have to invest a certain amount of money in order to include a chatbox in your webinar.

Step 4. Publish the Webinar’s Landing Page and Get the URL

Making the event public a week or a few days before it takes place will provide you with enough time to promote it. Include the webinar’s landing page URL in the promotional social media posts and make sure to send out invites for your webinar to your friends and colleagues. Email marketing methods can help you get a larger number of attendees, which is the reason why investing time in the promotion of your webinar can prove to be extremely beneficial.

Step 5. Start your Webinar

Hit the Go Live Now button, when you are ready to start your first webinar and enjoy sharing your skills and knowledge with your audience. Even though YouTube offers a simple way to host webinars for free, it lacks the advanced options that enable you to use the prerecorded footage, keep track of the webinar’s analytics or create virtual whiteboards and polls.

Read More to Get : 10 Best Free Video Hosting Sites for Private/Business Online

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Promoting products, offering educational content or in-depth tutorials on virtually any subject through webinars will enable you to reach new audiences and offer your services on a worldwide market. There are thousands of webinar software products and online platforms, but most of them are quite expensive and they require you to have a considerable amount of experience with the process of setting up and recording webinars.

An alternative solution is available if your budget is tight, but you’d still like to produce a great webinar. We are going to take you through all the steps you’ll need to take if you’d like to host a webinar for free and help you spread the word about the products and services you’re offering.

The All-in-One Screen Recorder & Video Editor

• Record desktop screen, voiceover, and webcam simultaneously
• Edit recorded clips quickly with a wide range of professional tools
• Built-in plentiful templates and effects
• Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Secure Download

Hosting a Webinar for Free

The world’s largest video sharing platform also features broadcasting options that enable its users to schedule events and thus host webinars free of charge. Previously known as the Google Hangouts on Air, the YouTube Live feature is fairly simple to set up, but before you start your first webinar you will need to choose a landing page and a chatbox. If you already have a website you can simply copy and paste the embed link and create a landing page for your webinar, or you can use landing pages software products such as LeadPages or Unbounce if you don’t have your own online domain. For setting up chatboxes for your webinars we recommend using Chatroll or RumbleTalk platforms, although you’ll have to pay a fee if you choose to chat with your audience using these computer programs. So here’s how you can host your first webinar on YouTube for free.

Step 1. Create a YouTube Event

If you don’t already have an account on YouTube, you’ll have to create one before you can schedule your first live event. After making sure that you are logged in to your YouTube account head over to the Creator Studio, and click on the Live Streaming tab. Select the New Live Event option and proceed to insert the basic information about the event such as the title, date when the event should take place, tags or a short description of the webinar you’re planning.

The Advanced Settings tab will enable you the access to options that will allow you to assign the license and the owner of the webinar. You can also choose the language, set the location or select the category of the event.

Step 2. Copy the Embed Code and Paste it To Your Webinar’s Landing Page

When you adjust all the settings for your upcoming event, you should click on the Share button. This action will grant you access to the video’s embed link, so you can just copy it to your website, or to the landing page you’ve created with the appropriate software.

Step 3. Add the Chatbox to The Webinar’s Landing Page

Communicating with the audience during the webinar is important, and for that reason, embedding the chatbox link on the webinar’s landing page is a crucial step that will allow you to interact with the participants of your webinar. Chatbox platforms for live events such as Chatroll or RumbleTalk offer amazing features, but they cannot be used for free, which means that you’ll have to invest a certain amount of money in order to include a chatbox in your webinar.

Step 4. Publish the Webinar’s Landing Page and Get the URL

Making the event public a week or a few days before it takes place will provide you with enough time to promote it. Include the webinar’s landing page URL in the promotional social media posts and make sure to send out invites for your webinar to your friends and colleagues. Email marketing methods can help you get a larger number of attendees, which is the reason why investing time in the promotion of your webinar can prove to be extremely beneficial.

Step 5. Start your Webinar

Hit the Go Live Now button, when you are ready to start your first webinar and enjoy sharing your skills and knowledge with your audience. Even though YouTube offers a simple way to host webinars for free, it lacks the advanced options that enable you to use the prerecorded footage, keep track of the webinar’s analytics or create virtual whiteboards and polls.

Read More to Get : 10 Best Free Video Hosting Sites for Private/Business Online

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Promoting products, offering educational content or in-depth tutorials on virtually any subject through webinars will enable you to reach new audiences and offer your services on a worldwide market. There are thousands of webinar software products and online platforms, but most of them are quite expensive and they require you to have a considerable amount of experience with the process of setting up and recording webinars.

An alternative solution is available if your budget is tight, but you’d still like to produce a great webinar. We are going to take you through all the steps you’ll need to take if you’d like to host a webinar for free and help you spread the word about the products and services you’re offering.

The All-in-One Screen Recorder & Video Editor

• Record desktop screen, voiceover, and webcam simultaneously
• Edit recorded clips quickly with a wide range of professional tools
• Built-in plentiful templates and effects
• Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Secure Download

Hosting a Webinar for Free

The world’s largest video sharing platform also features broadcasting options that enable its users to schedule events and thus host webinars free of charge. Previously known as the Google Hangouts on Air, the YouTube Live feature is fairly simple to set up, but before you start your first webinar you will need to choose a landing page and a chatbox. If you already have a website you can simply copy and paste the embed link and create a landing page for your webinar, or you can use landing pages software products such as LeadPages or Unbounce if you don’t have your own online domain. For setting up chatboxes for your webinars we recommend using Chatroll or RumbleTalk platforms, although you’ll have to pay a fee if you choose to chat with your audience using these computer programs. So here’s how you can host your first webinar on YouTube for free.

Step 1. Create a YouTube Event

If you don’t already have an account on YouTube, you’ll have to create one before you can schedule your first live event. After making sure that you are logged in to your YouTube account head over to the Creator Studio, and click on the Live Streaming tab. Select the New Live Event option and proceed to insert the basic information about the event such as the title, date when the event should take place, tags or a short description of the webinar you’re planning.

The Advanced Settings tab will enable you the access to options that will allow you to assign the license and the owner of the webinar. You can also choose the language, set the location or select the category of the event.

Step 2. Copy the Embed Code and Paste it To Your Webinar’s Landing Page

When you adjust all the settings for your upcoming event, you should click on the Share button. This action will grant you access to the video’s embed link, so you can just copy it to your website, or to the landing page you’ve created with the appropriate software.

Step 3. Add the Chatbox to The Webinar’s Landing Page

Communicating with the audience during the webinar is important, and for that reason, embedding the chatbox link on the webinar’s landing page is a crucial step that will allow you to interact with the participants of your webinar. Chatbox platforms for live events such as Chatroll or RumbleTalk offer amazing features, but they cannot be used for free, which means that you’ll have to invest a certain amount of money in order to include a chatbox in your webinar.

Step 4. Publish the Webinar’s Landing Page and Get the URL

Making the event public a week or a few days before it takes place will provide you with enough time to promote it. Include the webinar’s landing page URL in the promotional social media posts and make sure to send out invites for your webinar to your friends and colleagues. Email marketing methods can help you get a larger number of attendees, which is the reason why investing time in the promotion of your webinar can prove to be extremely beneficial.

Step 5. Start your Webinar

Hit the Go Live Now button, when you are ready to start your first webinar and enjoy sharing your skills and knowledge with your audience. Even though YouTube offers a simple way to host webinars for free, it lacks the advanced options that enable you to use the prerecorded footage, keep track of the webinar’s analytics or create virtual whiteboards and polls.

Read More to Get : 10 Best Free Video Hosting Sites for Private/Business Online

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Promoting products, offering educational content or in-depth tutorials on virtually any subject through webinars will enable you to reach new audiences and offer your services on a worldwide market. There are thousands of webinar software products and online platforms, but most of them are quite expensive and they require you to have a considerable amount of experience with the process of setting up and recording webinars.

An alternative solution is available if your budget is tight, but you’d still like to produce a great webinar. We are going to take you through all the steps you’ll need to take if you’d like to host a webinar for free and help you spread the word about the products and services you’re offering.

The All-in-One Screen Recorder & Video Editor

• Record desktop screen, voiceover, and webcam simultaneously
• Edit recorded clips quickly with a wide range of professional tools
• Built-in plentiful templates and effects
• Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Secure Download

Hosting a Webinar for Free

The world’s largest video sharing platform also features broadcasting options that enable its users to schedule events and thus host webinars free of charge. Previously known as the Google Hangouts on Air, the YouTube Live feature is fairly simple to set up, but before you start your first webinar you will need to choose a landing page and a chatbox. If you already have a website you can simply copy and paste the embed link and create a landing page for your webinar, or you can use landing pages software products such as LeadPages or Unbounce if you don’t have your own online domain. For setting up chatboxes for your webinars we recommend using Chatroll or RumbleTalk platforms, although you’ll have to pay a fee if you choose to chat with your audience using these computer programs. So here’s how you can host your first webinar on YouTube for free.

Step 1. Create a YouTube Event

If you don’t already have an account on YouTube, you’ll have to create one before you can schedule your first live event. After making sure that you are logged in to your YouTube account head over to the Creator Studio, and click on the Live Streaming tab. Select the New Live Event option and proceed to insert the basic information about the event such as the title, date when the event should take place, tags or a short description of the webinar you’re planning.

The Advanced Settings tab will enable you the access to options that will allow you to assign the license and the owner of the webinar. You can also choose the language, set the location or select the category of the event.

Step 2. Copy the Embed Code and Paste it To Your Webinar’s Landing Page

When you adjust all the settings for your upcoming event, you should click on the Share button. This action will grant you access to the video’s embed link, so you can just copy it to your website, or to the landing page you’ve created with the appropriate software.

Step 3. Add the Chatbox to The Webinar’s Landing Page

Communicating with the audience during the webinar is important, and for that reason, embedding the chatbox link on the webinar’s landing page is a crucial step that will allow you to interact with the participants of your webinar. Chatbox platforms for live events such as Chatroll or RumbleTalk offer amazing features, but they cannot be used for free, which means that you’ll have to invest a certain amount of money in order to include a chatbox in your webinar.

Step 4. Publish the Webinar’s Landing Page and Get the URL

Making the event public a week or a few days before it takes place will provide you with enough time to promote it. Include the webinar’s landing page URL in the promotional social media posts and make sure to send out invites for your webinar to your friends and colleagues. Email marketing methods can help you get a larger number of attendees, which is the reason why investing time in the promotion of your webinar can prove to be extremely beneficial.

Step 5. Start your Webinar

Hit the Go Live Now button, when you are ready to start your first webinar and enjoy sharing your skills and knowledge with your audience. Even though YouTube offers a simple way to host webinars for free, it lacks the advanced options that enable you to use the prerecorded footage, keep track of the webinar’s analytics or create virtual whiteboards and polls.

Read More to Get : 10 Best Free Video Hosting Sites for Private/Business Online

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Creating Captivating Life-Enriching Video Content

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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