How to Create Impactful Video Elements: Cards/Annotations

How to Use YouTube Cards and Annotations?

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:

Annotations are not clickable on mobile devices.

You cannot choose the size or positioning of Cards.

This article will teach you about both Cards and Annotations and discuss the best uses for each of them.

Part 1: Annotations

Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.

Section 1: Types of Annotations

There are five types of YouTube annotations:

Notes are colored boxes placed over the top of your videos.

Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.

Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.

Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.

Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.

Section 2: How to Use Annotations

*Note: the above video mentions Pause annotations, which are no longer available.

Here are two of the best uses for annotations:

Clickable End Cards / Outros

One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.

When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.

Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.

This is one use for annotations that cannot be duplicated with cards.

Promoting Your Videos

You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.

This works especially well if you link to videos on similar subjects to the one you are annotating.

Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.

You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.

Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.

Part 2: YouTube Cards

YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.

When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.

Section 1: When to Use Cards

A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.

Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.

When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.

Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:

Annotations are not clickable on mobile devices.

You cannot choose the size or positioning of Cards.

This article will teach you about both Cards and Annotations and discuss the best uses for each of them.

Part 1: Annotations

Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.

Section 1: Types of Annotations

There are five types of YouTube annotations:

Notes are colored boxes placed over the top of your videos.

Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.

Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.

Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.

Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.

Section 2: How to Use Annotations

*Note: the above video mentions Pause annotations, which are no longer available.

Here are two of the best uses for annotations:

Clickable End Cards / Outros

One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.

When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.

Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.

This is one use for annotations that cannot be duplicated with cards.

Promoting Your Videos

You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.

This works especially well if you link to videos on similar subjects to the one you are annotating.

Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.

You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.

Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.

Part 2: YouTube Cards

YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.

When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.

Section 1: When to Use Cards

A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.

Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.

When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.

Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:

Annotations are not clickable on mobile devices.

You cannot choose the size or positioning of Cards.

This article will teach you about both Cards and Annotations and discuss the best uses for each of them.

Part 1: Annotations

Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.

Section 1: Types of Annotations

There are five types of YouTube annotations:

Notes are colored boxes placed over the top of your videos.

Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.

Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.

Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.

Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.

Section 2: How to Use Annotations

*Note: the above video mentions Pause annotations, which are no longer available.

Here are two of the best uses for annotations:

Clickable End Cards / Outros

One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.

When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.

Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.

This is one use for annotations that cannot be duplicated with cards.

Promoting Your Videos

You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.

This works especially well if you link to videos on similar subjects to the one you are annotating.

Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.

You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.

Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.

Part 2: YouTube Cards

YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.

When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.

Section 1: When to Use Cards

A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.

Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.

When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.

Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:

Annotations are not clickable on mobile devices.

You cannot choose the size or positioning of Cards.

This article will teach you about both Cards and Annotations and discuss the best uses for each of them.

Part 1: Annotations

Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.

Section 1: Types of Annotations

There are five types of YouTube annotations:

Notes are colored boxes placed over the top of your videos.

Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.

Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.

Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.

Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.

Section 2: How to Use Annotations

*Note: the above video mentions Pause annotations, which are no longer available.

Here are two of the best uses for annotations:

Clickable End Cards / Outros

One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.

When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.

Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.

This is one use for annotations that cannot be duplicated with cards.

Promoting Your Videos

You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.

This works especially well if you link to videos on similar subjects to the one you are annotating.

Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.

You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.

Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.

Part 2: YouTube Cards

YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.

When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.

Section 1: When to Use Cards

A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.

Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.

When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.

Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Become a YouTube Star: Essential Skills Training

8 Free Online Courses for Beginner YouTube Creators

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn after you start your YouTube channel and there are many places to get an education. Some places can cost you expensive tuition and other places can lead you to bad advice.

In this article, we highlighted 8 free online on-demand courses that you can take.

Content

• 1. How to Setup a Professional YouTube Channel
• 2. YouTube Creator Academy
• 3. YouTube Influencer 101
• 4. Introduction to Digital Photography
• 5. Social Media Training
• 6. SEO Training Course
• 7. The Secret Power of Brands
• 8. The Affiliate Marketing System

While we encourage you to continue learning and exploring your interests and passions, we feel that it’s all about getting your hands dirty and doing it yourself. These free courses will help you dip your toes into different aspects of YouTube so that you can make better videos, improve your content discovery, and grow your audience.

Creating YouTube Videos with Wondershare Filmora

As one of the best video editing software for YouTubers, Filmora allows you to create videos with templates and effects easily.

1. Amy Landino: How to Setup a Professional YouTube Channel

Amy Landino is a YouTuber, author, and keynote speaker. She is an expert on vlogging and video branding. In this course, she will guide you step-by-step in creating your YouTube channel that follows the best practices right out of the gate. Familiarize yourself with all that YouTube has to offer.

To access the video course, you will need to subscribe to her email newsletter or if you would like the guide without receiving future emails, you can send an email to meg@vlogboss.com .

2. YouTube Creator Academy

Once you’ve got your channel setup and you have a feel for YouTube, it’s time to expand your knowledge of the whole platform. YouTube has generously created a whole Academy to teach you all the fundamentals. From content creation to analytics to brand deals, the YouTube Creator Academy is one of the most valuable free resources. Before you start paying for any course online or in person, review all the content in the Academy first to get yourself to the next level.

Many of the courses featured in YouTube Creator Academy are hosted by well-known YouTube creators, who have built a large following with their content. Some of the courses include: Make money on YouTube, Create great content, Copyright on YouTube, and many more.

3. Jump Cut: YouTube Influencer 101 Crash Course

Jump Cut is founded by Kong and Jesse, two YouTubers who have succeeded on the platform by mastering viral content. Jump Cut offers multiple paid courses, but the initial course is free. This course consists of 4 emails each one with a link to a video where Jesse, the instructor, walks you through 4 ideologies of creating compelling content that expands your reach and grows our channel.

If you are a YouTuber looking to push your content creation capabilities, this is a course you must try. Be warned, after you sign up, the emails and the video have an expiration date and will eventually become unavailable. This is designed to stop you from procrastinating. So this course is serious business.

4. Alison: Introduction to Digital Photography

The principles of good photography are very similar to videography. Understanding how to frame a shot, how a camera functions, and what each feature on the camera does will give you more confidence as you begin to make more videos and gain experience.

The course features 13 modules, teaching the history, technical elements, and file formats of photography. Following the modules, there is an assessment where you can test all that you have learned.

5. Hootsuite: Social Marketing Training

In this free social media course from Hootsuite, you will learn the benefits of spreading your message across multiple social media platforms and increasing the reach of your brand. All you need to do is sign up for a free account to access the material.

As you start making videos for YouTube, you will discover that one of the best ways of sharing them is on social media. The thing is creating content on YouTube is different from Facebook, Twitter, and other channels. Understanding the native content of each platform, the behavior of the audience, and how to best optimize and schedule content on other channels will ensure that you not only get views to your YouTube video but build a lasting fanbase.

6. Moz: SEO Training Course

At the start, one of the most effective ways for your videos to get discovered is through search. Moz, a search engine optimization (SEO) tool, compiled all their instructional videos together for this course, in order to teach you all the basics of how Google determines whether to show your content as number one in the search result page or bury it deep in the basement where it will never see the light of day.

Understanding the fundamentals of SEO will put you leaps and bounds ahead of other YouTubers who are merely creating content out of random ideas they pluck from their heads.

7. FutureLearn: The Secret Power of Brands

After you have found a comfortable niche for your YouTube channel to flourish in, it’s time to start thinking of your channel and your personality as a brand. What is a brand exactly? This free course from FutureLearn highlights some of the most fundamental aspects of branding and gives you a broad understanding of how to brand your channel and how good branding can make all the difference.

This free course gives you 8-weeks of free access, which includes articles, videos, peer reviews, and quizzes.

8. Leadpages: The Affiliate Marketing System

As you grow your audience and have earned some credibility in your field, you will think of ways of monetizing your content. One way of doing that is through affiliate marketing, where you attached a link to a retailer’s website such as Amazon, and should your viewer click on the link and make a purchase, you will get a commission. Sounds wonderfully easy, right? Easy it is not, but with the help of this course from Leadpages, a landing page builder, you will get some strategies and resources to build your affiliate marketing program that earns you a passive income.

Leadpages offers this course in video and audio format, in addition, there are 14 downloadable PDFs.

In this golden age of information, we can learn anything online. Sometimes we have to pay and other times we don’t. Have you discovered any free courses yourself? Share it with the community by leaving a comment below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn after you start your YouTube channel and there are many places to get an education. Some places can cost you expensive tuition and other places can lead you to bad advice.

In this article, we highlighted 8 free online on-demand courses that you can take.

Content

• 1. How to Setup a Professional YouTube Channel
• 2. YouTube Creator Academy
• 3. YouTube Influencer 101
• 4. Introduction to Digital Photography
• 5. Social Media Training
• 6. SEO Training Course
• 7. The Secret Power of Brands
• 8. The Affiliate Marketing System

While we encourage you to continue learning and exploring your interests and passions, we feel that it’s all about getting your hands dirty and doing it yourself. These free courses will help you dip your toes into different aspects of YouTube so that you can make better videos, improve your content discovery, and grow your audience.

Creating YouTube Videos with Wondershare Filmora

As one of the best video editing software for YouTubers, Filmora allows you to create videos with templates and effects easily.

1. Amy Landino: How to Setup a Professional YouTube Channel

Amy Landino is a YouTuber, author, and keynote speaker. She is an expert on vlogging and video branding. In this course, she will guide you step-by-step in creating your YouTube channel that follows the best practices right out of the gate. Familiarize yourself with all that YouTube has to offer.

To access the video course, you will need to subscribe to her email newsletter or if you would like the guide without receiving future emails, you can send an email to meg@vlogboss.com .

2. YouTube Creator Academy

Once you’ve got your channel setup and you have a feel for YouTube, it’s time to expand your knowledge of the whole platform. YouTube has generously created a whole Academy to teach you all the fundamentals. From content creation to analytics to brand deals, the YouTube Creator Academy is one of the most valuable free resources. Before you start paying for any course online or in person, review all the content in the Academy first to get yourself to the next level.

Many of the courses featured in YouTube Creator Academy are hosted by well-known YouTube creators, who have built a large following with their content. Some of the courses include: Make money on YouTube, Create great content, Copyright on YouTube, and many more.

3. Jump Cut: YouTube Influencer 101 Crash Course

Jump Cut is founded by Kong and Jesse, two YouTubers who have succeeded on the platform by mastering viral content. Jump Cut offers multiple paid courses, but the initial course is free. This course consists of 4 emails each one with a link to a video where Jesse, the instructor, walks you through 4 ideologies of creating compelling content that expands your reach and grows our channel.

If you are a YouTuber looking to push your content creation capabilities, this is a course you must try. Be warned, after you sign up, the emails and the video have an expiration date and will eventually become unavailable. This is designed to stop you from procrastinating. So this course is serious business.

4. Alison: Introduction to Digital Photography

The principles of good photography are very similar to videography. Understanding how to frame a shot, how a camera functions, and what each feature on the camera does will give you more confidence as you begin to make more videos and gain experience.

The course features 13 modules, teaching the history, technical elements, and file formats of photography. Following the modules, there is an assessment where you can test all that you have learned.

5. Hootsuite: Social Marketing Training

In this free social media course from Hootsuite, you will learn the benefits of spreading your message across multiple social media platforms and increasing the reach of your brand. All you need to do is sign up for a free account to access the material.

As you start making videos for YouTube, you will discover that one of the best ways of sharing them is on social media. The thing is creating content on YouTube is different from Facebook, Twitter, and other channels. Understanding the native content of each platform, the behavior of the audience, and how to best optimize and schedule content on other channels will ensure that you not only get views to your YouTube video but build a lasting fanbase.

6. Moz: SEO Training Course

At the start, one of the most effective ways for your videos to get discovered is through search. Moz, a search engine optimization (SEO) tool, compiled all their instructional videos together for this course, in order to teach you all the basics of how Google determines whether to show your content as number one in the search result page or bury it deep in the basement where it will never see the light of day.

Understanding the fundamentals of SEO will put you leaps and bounds ahead of other YouTubers who are merely creating content out of random ideas they pluck from their heads.

7. FutureLearn: The Secret Power of Brands

After you have found a comfortable niche for your YouTube channel to flourish in, it’s time to start thinking of your channel and your personality as a brand. What is a brand exactly? This free course from FutureLearn highlights some of the most fundamental aspects of branding and gives you a broad understanding of how to brand your channel and how good branding can make all the difference.

This free course gives you 8-weeks of free access, which includes articles, videos, peer reviews, and quizzes.

8. Leadpages: The Affiliate Marketing System

As you grow your audience and have earned some credibility in your field, you will think of ways of monetizing your content. One way of doing that is through affiliate marketing, where you attached a link to a retailer’s website such as Amazon, and should your viewer click on the link and make a purchase, you will get a commission. Sounds wonderfully easy, right? Easy it is not, but with the help of this course from Leadpages, a landing page builder, you will get some strategies and resources to build your affiliate marketing program that earns you a passive income.

Leadpages offers this course in video and audio format, in addition, there are 14 downloadable PDFs.

In this golden age of information, we can learn anything online. Sometimes we have to pay and other times we don’t. Have you discovered any free courses yourself? Share it with the community by leaving a comment below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn after you start your YouTube channel and there are many places to get an education. Some places can cost you expensive tuition and other places can lead you to bad advice.

In this article, we highlighted 8 free online on-demand courses that you can take.

Content

• 1. How to Setup a Professional YouTube Channel
• 2. YouTube Creator Academy
• 3. YouTube Influencer 101
• 4. Introduction to Digital Photography
• 5. Social Media Training
• 6. SEO Training Course
• 7. The Secret Power of Brands
• 8. The Affiliate Marketing System

While we encourage you to continue learning and exploring your interests and passions, we feel that it’s all about getting your hands dirty and doing it yourself. These free courses will help you dip your toes into different aspects of YouTube so that you can make better videos, improve your content discovery, and grow your audience.

Creating YouTube Videos with Wondershare Filmora

As one of the best video editing software for YouTubers, Filmora allows you to create videos with templates and effects easily.

1. Amy Landino: How to Setup a Professional YouTube Channel

Amy Landino is a YouTuber, author, and keynote speaker. She is an expert on vlogging and video branding. In this course, she will guide you step-by-step in creating your YouTube channel that follows the best practices right out of the gate. Familiarize yourself with all that YouTube has to offer.

To access the video course, you will need to subscribe to her email newsletter or if you would like the guide without receiving future emails, you can send an email to meg@vlogboss.com .

2. YouTube Creator Academy

Once you’ve got your channel setup and you have a feel for YouTube, it’s time to expand your knowledge of the whole platform. YouTube has generously created a whole Academy to teach you all the fundamentals. From content creation to analytics to brand deals, the YouTube Creator Academy is one of the most valuable free resources. Before you start paying for any course online or in person, review all the content in the Academy first to get yourself to the next level.

Many of the courses featured in YouTube Creator Academy are hosted by well-known YouTube creators, who have built a large following with their content. Some of the courses include: Make money on YouTube, Create great content, Copyright on YouTube, and many more.

3. Jump Cut: YouTube Influencer 101 Crash Course

Jump Cut is founded by Kong and Jesse, two YouTubers who have succeeded on the platform by mastering viral content. Jump Cut offers multiple paid courses, but the initial course is free. This course consists of 4 emails each one with a link to a video where Jesse, the instructor, walks you through 4 ideologies of creating compelling content that expands your reach and grows our channel.

If you are a YouTuber looking to push your content creation capabilities, this is a course you must try. Be warned, after you sign up, the emails and the video have an expiration date and will eventually become unavailable. This is designed to stop you from procrastinating. So this course is serious business.

4. Alison: Introduction to Digital Photography

The principles of good photography are very similar to videography. Understanding how to frame a shot, how a camera functions, and what each feature on the camera does will give you more confidence as you begin to make more videos and gain experience.

The course features 13 modules, teaching the history, technical elements, and file formats of photography. Following the modules, there is an assessment where you can test all that you have learned.

5. Hootsuite: Social Marketing Training

In this free social media course from Hootsuite, you will learn the benefits of spreading your message across multiple social media platforms and increasing the reach of your brand. All you need to do is sign up for a free account to access the material.

As you start making videos for YouTube, you will discover that one of the best ways of sharing them is on social media. The thing is creating content on YouTube is different from Facebook, Twitter, and other channels. Understanding the native content of each platform, the behavior of the audience, and how to best optimize and schedule content on other channels will ensure that you not only get views to your YouTube video but build a lasting fanbase.

6. Moz: SEO Training Course

At the start, one of the most effective ways for your videos to get discovered is through search. Moz, a search engine optimization (SEO) tool, compiled all their instructional videos together for this course, in order to teach you all the basics of how Google determines whether to show your content as number one in the search result page or bury it deep in the basement where it will never see the light of day.

Understanding the fundamentals of SEO will put you leaps and bounds ahead of other YouTubers who are merely creating content out of random ideas they pluck from their heads.

7. FutureLearn: The Secret Power of Brands

After you have found a comfortable niche for your YouTube channel to flourish in, it’s time to start thinking of your channel and your personality as a brand. What is a brand exactly? This free course from FutureLearn highlights some of the most fundamental aspects of branding and gives you a broad understanding of how to brand your channel and how good branding can make all the difference.

This free course gives you 8-weeks of free access, which includes articles, videos, peer reviews, and quizzes.

8. Leadpages: The Affiliate Marketing System

As you grow your audience and have earned some credibility in your field, you will think of ways of monetizing your content. One way of doing that is through affiliate marketing, where you attached a link to a retailer’s website such as Amazon, and should your viewer click on the link and make a purchase, you will get a commission. Sounds wonderfully easy, right? Easy it is not, but with the help of this course from Leadpages, a landing page builder, you will get some strategies and resources to build your affiliate marketing program that earns you a passive income.

Leadpages offers this course in video and audio format, in addition, there are 14 downloadable PDFs.

In this golden age of information, we can learn anything online. Sometimes we have to pay and other times we don’t. Have you discovered any free courses yourself? Share it with the community by leaving a comment below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn after you start your YouTube channel and there are many places to get an education. Some places can cost you expensive tuition and other places can lead you to bad advice.

In this article, we highlighted 8 free online on-demand courses that you can take.

Content

• 1. How to Setup a Professional YouTube Channel
• 2. YouTube Creator Academy
• 3. YouTube Influencer 101
• 4. Introduction to Digital Photography
• 5. Social Media Training
• 6. SEO Training Course
• 7. The Secret Power of Brands
• 8. The Affiliate Marketing System

While we encourage you to continue learning and exploring your interests and passions, we feel that it’s all about getting your hands dirty and doing it yourself. These free courses will help you dip your toes into different aspects of YouTube so that you can make better videos, improve your content discovery, and grow your audience.

Creating YouTube Videos with Wondershare Filmora

As one of the best video editing software for YouTubers, Filmora allows you to create videos with templates and effects easily.

1. Amy Landino: How to Setup a Professional YouTube Channel

Amy Landino is a YouTuber, author, and keynote speaker. She is an expert on vlogging and video branding. In this course, she will guide you step-by-step in creating your YouTube channel that follows the best practices right out of the gate. Familiarize yourself with all that YouTube has to offer.

To access the video course, you will need to subscribe to her email newsletter or if you would like the guide without receiving future emails, you can send an email to meg@vlogboss.com .

2. YouTube Creator Academy

Once you’ve got your channel setup and you have a feel for YouTube, it’s time to expand your knowledge of the whole platform. YouTube has generously created a whole Academy to teach you all the fundamentals. From content creation to analytics to brand deals, the YouTube Creator Academy is one of the most valuable free resources. Before you start paying for any course online or in person, review all the content in the Academy first to get yourself to the next level.

Many of the courses featured in YouTube Creator Academy are hosted by well-known YouTube creators, who have built a large following with their content. Some of the courses include: Make money on YouTube, Create great content, Copyright on YouTube, and many more.

3. Jump Cut: YouTube Influencer 101 Crash Course

Jump Cut is founded by Kong and Jesse, two YouTubers who have succeeded on the platform by mastering viral content. Jump Cut offers multiple paid courses, but the initial course is free. This course consists of 4 emails each one with a link to a video where Jesse, the instructor, walks you through 4 ideologies of creating compelling content that expands your reach and grows our channel.

If you are a YouTuber looking to push your content creation capabilities, this is a course you must try. Be warned, after you sign up, the emails and the video have an expiration date and will eventually become unavailable. This is designed to stop you from procrastinating. So this course is serious business.

4. Alison: Introduction to Digital Photography

The principles of good photography are very similar to videography. Understanding how to frame a shot, how a camera functions, and what each feature on the camera does will give you more confidence as you begin to make more videos and gain experience.

The course features 13 modules, teaching the history, technical elements, and file formats of photography. Following the modules, there is an assessment where you can test all that you have learned.

5. Hootsuite: Social Marketing Training

In this free social media course from Hootsuite, you will learn the benefits of spreading your message across multiple social media platforms and increasing the reach of your brand. All you need to do is sign up for a free account to access the material.

As you start making videos for YouTube, you will discover that one of the best ways of sharing them is on social media. The thing is creating content on YouTube is different from Facebook, Twitter, and other channels. Understanding the native content of each platform, the behavior of the audience, and how to best optimize and schedule content on other channels will ensure that you not only get views to your YouTube video but build a lasting fanbase.

6. Moz: SEO Training Course

At the start, one of the most effective ways for your videos to get discovered is through search. Moz, a search engine optimization (SEO) tool, compiled all their instructional videos together for this course, in order to teach you all the basics of how Google determines whether to show your content as number one in the search result page or bury it deep in the basement where it will never see the light of day.

Understanding the fundamentals of SEO will put you leaps and bounds ahead of other YouTubers who are merely creating content out of random ideas they pluck from their heads.

7. FutureLearn: The Secret Power of Brands

After you have found a comfortable niche for your YouTube channel to flourish in, it’s time to start thinking of your channel and your personality as a brand. What is a brand exactly? This free course from FutureLearn highlights some of the most fundamental aspects of branding and gives you a broad understanding of how to brand your channel and how good branding can make all the difference.

This free course gives you 8-weeks of free access, which includes articles, videos, peer reviews, and quizzes.

8. Leadpages: The Affiliate Marketing System

As you grow your audience and have earned some credibility in your field, you will think of ways of monetizing your content. One way of doing that is through affiliate marketing, where you attached a link to a retailer’s website such as Amazon, and should your viewer click on the link and make a purchase, you will get a commission. Sounds wonderfully easy, right? Easy it is not, but with the help of this course from Leadpages, a landing page builder, you will get some strategies and resources to build your affiliate marketing program that earns you a passive income.

Leadpages offers this course in video and audio format, in addition, there are 14 downloadable PDFs.

In this golden age of information, we can learn anything online. Sometimes we have to pay and other times we don’t. Have you discovered any free courses yourself? Share it with the community by leaving a comment below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: