Exploring the Mechanisms of Noteworthy YouTube Discussions

What Is the YouTube Highlighted Comment?

Liza Brown

Mar 27, 2024• Proven solutions

Did you just come across a comment tagged with Highlight on YouTube and wondering what it means? In our guide, you will find an answer to this, along with related queries like how YouTube highlighted comment works, the removal process, its benefits, and more.

If you own a YouTube channel or are starting one, even you can do this. Without further ado, let’s jump straight into the core of YouTube’s highlighted comments. We’ve categorized this article into a total of 8 parts for simple and better understanding.

• Part 1: What Does Highlighted Comment Mean On YouTube?
• Part 2: What Does Highlighted Comments Look Like on YouTube?
• Part 3: How to Make Comment Highlighted?
• Part 4: How to Highlighted Comments URL?
• Part 5: How to Reply to Highlighted Comments?
• Part 6: How to Remove Highlighted Comments?
• Part 7: Tips for Writing a Comment
• Part 8: Benefits of Highlighted Comments

Part 1: What Does The Highlighted Comment Mean On YouTube?

Before you get on with highlighting your comments, you must understand what it means exactly. You may follow comments on the videos posted by several YouTubers, but the highlighted ones are always making it to the top of the list.

Having said that, neither the content creator nor users or moderators choose to highlight YouTube comments to begin with. They are no rocket science, but only a tad bit more than what you know as a bookmarking feature.

Think of highlighted comments as a “tag”. You might notice this in the form of a ‘new activity YouTube notification’ link you receive on your registered email. Only you can see this tag when you click the notification and arrive at Youtube.com to either view or reply to a comment.

Highlighting comments (HC’s) are an automatic feature generated by YouTube. It draws the YouTuber’s & viewer’s attention to relevant activities. Don’t fail to notice that the highlight disappears once you are done interacting in the tagged comment thread. However, they are reloadable by tapping the comment timestamp.

For instance, you may want to check the following links. The 2 URLs lead you to the same video, but only one of them shows a highlighted comment.

• https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg
• https://www.youtube.com/watch?v=XWhjJjhpmQA

Notice the name “lc” in the first URL- that stands for linked comment. YouTube might include this additional parameter. If a reply comment (HR) gets highlighted, the parent comment gets raised to the top.

Part 2: What Does The Highlighted Comment Look Like?

YouTube has been working on improving the navigation of the comment section for videos, and highlighted comments are one of them. These comments appear even above the pinned comments on a video. The label of a highlighted comment is displayed above the commentator’s name in a light grey shade.

YouTube labels comment replies as well and call it “Highlighted Reply.” You can see this tag above the replier’s name in the same color tone.

Part 3: How to Make My Comment Highlighted?

Now, making YouTube highlight your comment on a popular video is nothing less than an art. YouTube doesn’t make it easy for you. The advantage of getting your comment highlighted on YouTube is limitless.

Thus, anybody who wants to get their YouTube comment an HC tag has to follow a few simple steps, which we will discuss below in another section. Finding the correct or relevant video content that can benefit your channel from such a comment is an excellent place to start.

For example, if you are a YouTuber who deals in tech information, you need to look for a popular video or channel with a similar genre, in this case, technical knowledge. The more popular the channel is, the more is the chance of a viewer checking the comments on its videos. You will only benefit if you’re comment is highlighted on pages of Youtuber’s who are huge.

Part 4: How to Get the URL of Highlighted Comments?

The ways to acquire the URL or link for a highlighted comment are different for both parties- viewer and host.

Suppose you are a viewer who is going through the comments section of a video. If you want to get the highlighted URL for the comment, simply click on the timestamp (e.g., 2 weeks ago) beside the commentator’s username.

On the other hand, for a YouTuber, getting access to the comment URL is relatively straightforward. The host will get a notification on his or her registered email-id when a viewer publishes a comment on their posted video. You will find the link to the highlighted comment in the notification

Part 5: How to Reply to Highlighted Comments?

Replying to “highlighted comments” on your YouTube channel is pretty easy since this feature was developed, keeping the user’s convenience in mind. If you want to follow up or reply to such comments, you can do so from your email or YouTube Dashboard.

If you click the notification bell icon, whenever a viewer drops a new comment on one of your videos, YouTube will send you a notification via email. On opening the email, you will find a clickable “Reply” option. Or else, if you follow the comment section in the YouTube Dashboard, you can directly view or reply to highlighted comments from here as well.

Have you ever wondered why a highlighted comment always shows at the top of the comment list? Both the above options will lead you to the comment thread on YouTube. To help you find the new activity easily, it appears with the highlight tag on it. The purpose is to remind you that you are here for that specific comment.

Part 6: How to Remove Highlighted Comments?

Can you, as a video maker, remove highlighted comments on YouTube? The direct answer to this would be a ‘No.’ It is because based on how you have opened the specific video, YouTube does it automatically.

Alternatively, you can try out a few temporary solutions.

1. You can edit the particular URL of the video where the highlighted tag is showing. Remove the red part of the URL (example given below) starting with “&”:

https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg After removing the above parameter, reload the original video link (below):

https://www.youtube.com/watch?v=XWhjJjhpmQA

1. Try logging out from your Google Account and browse YouTube (anonymously). Doing this will ensure that you no longer see any highlighted comments. However, at the same time, this will restrict you from interacting in any way with that video, let alone leaving a comment.

Part 7: Tips for Writing a Comment that will be Pinned as a Highlighted Comment?

Many frequently inquire on the internet about how they can improve the chances of getting their comment pinned, as highlighted on YouTube. The secret lies in how you write the statement. We’ve listed a few pro tips below that can help:

• First, go through all the posted comments under the video. It will help you identify what is missing. You can comment or write the missing point in comprehendible and straightforward words. Also, never forget to acknowledge the YouTuber’s talent.
• Remember, no one has the time to read long comments. So, when you know what you want to write, try to shorten your sentences. A short and crisp comment draws more attention.
• After you have framed your comment, make sure that it is grammatically correct. YouTube and Google hate grammatical errors.
• Do not hit the post option already. Before publishing it, you must cross-check that your comment has all the above points in place.
• Lastly, you have to wait after publishing on the video’s comment section. YouTube will highlight your comment if it passes according to the YouTube policy and if the search engine finds it unique.

Part 8: Are Highlighted Comments Beneficial?

Being a convenience feature, a highlighted comment on YouTube is 100% beneficial. That is especially true if you are looking for ways to optimize your channel.

YouTube is undeniably the second largest search engine on the web. Highlight comments can potentially increase the outreach of your content and, consequently, your brand presence.

As said earlier, these comments always show first on the comment section. Needless to say, many people who watch the videos also scroll down to the comments section to start a conversation or see what other viewers are saying about this video.

In the process, alongside the interaction, they also check out the channels or profiles of the commentators. Viewers often visit the pages of these channels, and if they happen to enjoy the video content, they will subscribe to the YouTuber’s channel. If your comment gets highlighted, your YouTube channel can be one of them.

Conclusion

YouTube can be an intimidating tool for marketing and more so for newcomers. Every YouTuber wishes that their channel performs better than the previous day. Even though the highlighted comment or highlighted reply feature doesn’t have any direct benefits, it can indeed help in optimizing your YouTube channel.

It can connect you with potential viewers and increase the number of people that visit your channel regularly. However, how many of them stay and hit the “Subscribe” button is a different story altogether and is wholly based on whether they like what you share through your videos.

In this article, we have shared facts on YouTube’s commonly seen highlighted comment feature. Yet, the term is a heavily misleading one, as far as viewers and Youtuber’s are concerned. We have also covered all other aspects and queries related to this term. Here’s hoping they clarify all your doubts.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

Did you just come across a comment tagged with Highlight on YouTube and wondering what it means? In our guide, you will find an answer to this, along with related queries like how YouTube highlighted comment works, the removal process, its benefits, and more.

If you own a YouTube channel or are starting one, even you can do this. Without further ado, let’s jump straight into the core of YouTube’s highlighted comments. We’ve categorized this article into a total of 8 parts for simple and better understanding.

• Part 1: What Does Highlighted Comment Mean On YouTube?
• Part 2: What Does Highlighted Comments Look Like on YouTube?
• Part 3: How to Make Comment Highlighted?
• Part 4: How to Highlighted Comments URL?
• Part 5: How to Reply to Highlighted Comments?
• Part 6: How to Remove Highlighted Comments?
• Part 7: Tips for Writing a Comment
• Part 8: Benefits of Highlighted Comments

Part 1: What Does The Highlighted Comment Mean On YouTube?

Before you get on with highlighting your comments, you must understand what it means exactly. You may follow comments on the videos posted by several YouTubers, but the highlighted ones are always making it to the top of the list.

Having said that, neither the content creator nor users or moderators choose to highlight YouTube comments to begin with. They are no rocket science, but only a tad bit more than what you know as a bookmarking feature.

Think of highlighted comments as a “tag”. You might notice this in the form of a ‘new activity YouTube notification’ link you receive on your registered email. Only you can see this tag when you click the notification and arrive at Youtube.com to either view or reply to a comment.

Highlighting comments (HC’s) are an automatic feature generated by YouTube. It draws the YouTuber’s & viewer’s attention to relevant activities. Don’t fail to notice that the highlight disappears once you are done interacting in the tagged comment thread. However, they are reloadable by tapping the comment timestamp.

For instance, you may want to check the following links. The 2 URLs lead you to the same video, but only one of them shows a highlighted comment.

• https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg
• https://www.youtube.com/watch?v=XWhjJjhpmQA

Notice the name “lc” in the first URL- that stands for linked comment. YouTube might include this additional parameter. If a reply comment (HR) gets highlighted, the parent comment gets raised to the top.

Part 2: What Does The Highlighted Comment Look Like?

YouTube has been working on improving the navigation of the comment section for videos, and highlighted comments are one of them. These comments appear even above the pinned comments on a video. The label of a highlighted comment is displayed above the commentator’s name in a light grey shade.

YouTube labels comment replies as well and call it “Highlighted Reply.” You can see this tag above the replier’s name in the same color tone.

Part 3: How to Make My Comment Highlighted?

Now, making YouTube highlight your comment on a popular video is nothing less than an art. YouTube doesn’t make it easy for you. The advantage of getting your comment highlighted on YouTube is limitless.

Thus, anybody who wants to get their YouTube comment an HC tag has to follow a few simple steps, which we will discuss below in another section. Finding the correct or relevant video content that can benefit your channel from such a comment is an excellent place to start.

For example, if you are a YouTuber who deals in tech information, you need to look for a popular video or channel with a similar genre, in this case, technical knowledge. The more popular the channel is, the more is the chance of a viewer checking the comments on its videos. You will only benefit if you’re comment is highlighted on pages of Youtuber’s who are huge.

Part 4: How to Get the URL of Highlighted Comments?

The ways to acquire the URL or link for a highlighted comment are different for both parties- viewer and host.

Suppose you are a viewer who is going through the comments section of a video. If you want to get the highlighted URL for the comment, simply click on the timestamp (e.g., 2 weeks ago) beside the commentator’s username.

On the other hand, for a YouTuber, getting access to the comment URL is relatively straightforward. The host will get a notification on his or her registered email-id when a viewer publishes a comment on their posted video. You will find the link to the highlighted comment in the notification

Part 5: How to Reply to Highlighted Comments?

Replying to “highlighted comments” on your YouTube channel is pretty easy since this feature was developed, keeping the user’s convenience in mind. If you want to follow up or reply to such comments, you can do so from your email or YouTube Dashboard.

If you click the notification bell icon, whenever a viewer drops a new comment on one of your videos, YouTube will send you a notification via email. On opening the email, you will find a clickable “Reply” option. Or else, if you follow the comment section in the YouTube Dashboard, you can directly view or reply to highlighted comments from here as well.

Have you ever wondered why a highlighted comment always shows at the top of the comment list? Both the above options will lead you to the comment thread on YouTube. To help you find the new activity easily, it appears with the highlight tag on it. The purpose is to remind you that you are here for that specific comment.

Part 6: How to Remove Highlighted Comments?

Can you, as a video maker, remove highlighted comments on YouTube? The direct answer to this would be a ‘No.’ It is because based on how you have opened the specific video, YouTube does it automatically.

Alternatively, you can try out a few temporary solutions.

1. You can edit the particular URL of the video where the highlighted tag is showing. Remove the red part of the URL (example given below) starting with “&”:

https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg After removing the above parameter, reload the original video link (below):

https://www.youtube.com/watch?v=XWhjJjhpmQA

1. Try logging out from your Google Account and browse YouTube (anonymously). Doing this will ensure that you no longer see any highlighted comments. However, at the same time, this will restrict you from interacting in any way with that video, let alone leaving a comment.

Part 7: Tips for Writing a Comment that will be Pinned as a Highlighted Comment?

Many frequently inquire on the internet about how they can improve the chances of getting their comment pinned, as highlighted on YouTube. The secret lies in how you write the statement. We’ve listed a few pro tips below that can help:

• First, go through all the posted comments under the video. It will help you identify what is missing. You can comment or write the missing point in comprehendible and straightforward words. Also, never forget to acknowledge the YouTuber’s talent.
• Remember, no one has the time to read long comments. So, when you know what you want to write, try to shorten your sentences. A short and crisp comment draws more attention.
• After you have framed your comment, make sure that it is grammatically correct. YouTube and Google hate grammatical errors.
• Do not hit the post option already. Before publishing it, you must cross-check that your comment has all the above points in place.
• Lastly, you have to wait after publishing on the video’s comment section. YouTube will highlight your comment if it passes according to the YouTube policy and if the search engine finds it unique.

Part 8: Are Highlighted Comments Beneficial?

Being a convenience feature, a highlighted comment on YouTube is 100% beneficial. That is especially true if you are looking for ways to optimize your channel.

YouTube is undeniably the second largest search engine on the web. Highlight comments can potentially increase the outreach of your content and, consequently, your brand presence.

As said earlier, these comments always show first on the comment section. Needless to say, many people who watch the videos also scroll down to the comments section to start a conversation or see what other viewers are saying about this video.

In the process, alongside the interaction, they also check out the channels or profiles of the commentators. Viewers often visit the pages of these channels, and if they happen to enjoy the video content, they will subscribe to the YouTuber’s channel. If your comment gets highlighted, your YouTube channel can be one of them.

Conclusion

YouTube can be an intimidating tool for marketing and more so for newcomers. Every YouTuber wishes that their channel performs better than the previous day. Even though the highlighted comment or highlighted reply feature doesn’t have any direct benefits, it can indeed help in optimizing your YouTube channel.

It can connect you with potential viewers and increase the number of people that visit your channel regularly. However, how many of them stay and hit the “Subscribe” button is a different story altogether and is wholly based on whether they like what you share through your videos.

In this article, we have shared facts on YouTube’s commonly seen highlighted comment feature. Yet, the term is a heavily misleading one, as far as viewers and Youtuber’s are concerned. We have also covered all other aspects and queries related to this term. Here’s hoping they clarify all your doubts.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

Did you just come across a comment tagged with Highlight on YouTube and wondering what it means? In our guide, you will find an answer to this, along with related queries like how YouTube highlighted comment works, the removal process, its benefits, and more.

If you own a YouTube channel or are starting one, even you can do this. Without further ado, let’s jump straight into the core of YouTube’s highlighted comments. We’ve categorized this article into a total of 8 parts for simple and better understanding.

• Part 1: What Does Highlighted Comment Mean On YouTube?
• Part 2: What Does Highlighted Comments Look Like on YouTube?
• Part 3: How to Make Comment Highlighted?
• Part 4: How to Highlighted Comments URL?
• Part 5: How to Reply to Highlighted Comments?
• Part 6: How to Remove Highlighted Comments?
• Part 7: Tips for Writing a Comment
• Part 8: Benefits of Highlighted Comments

Part 1: What Does The Highlighted Comment Mean On YouTube?

Before you get on with highlighting your comments, you must understand what it means exactly. You may follow comments on the videos posted by several YouTubers, but the highlighted ones are always making it to the top of the list.

Having said that, neither the content creator nor users or moderators choose to highlight YouTube comments to begin with. They are no rocket science, but only a tad bit more than what you know as a bookmarking feature.

Think of highlighted comments as a “tag”. You might notice this in the form of a ‘new activity YouTube notification’ link you receive on your registered email. Only you can see this tag when you click the notification and arrive at Youtube.com to either view or reply to a comment.

Highlighting comments (HC’s) are an automatic feature generated by YouTube. It draws the YouTuber’s & viewer’s attention to relevant activities. Don’t fail to notice that the highlight disappears once you are done interacting in the tagged comment thread. However, they are reloadable by tapping the comment timestamp.

For instance, you may want to check the following links. The 2 URLs lead you to the same video, but only one of them shows a highlighted comment.

• https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg
• https://www.youtube.com/watch?v=XWhjJjhpmQA

Notice the name “lc” in the first URL- that stands for linked comment. YouTube might include this additional parameter. If a reply comment (HR) gets highlighted, the parent comment gets raised to the top.

Part 2: What Does The Highlighted Comment Look Like?

YouTube has been working on improving the navigation of the comment section for videos, and highlighted comments are one of them. These comments appear even above the pinned comments on a video. The label of a highlighted comment is displayed above the commentator’s name in a light grey shade.

YouTube labels comment replies as well and call it “Highlighted Reply.” You can see this tag above the replier’s name in the same color tone.

Part 3: How to Make My Comment Highlighted?

Now, making YouTube highlight your comment on a popular video is nothing less than an art. YouTube doesn’t make it easy for you. The advantage of getting your comment highlighted on YouTube is limitless.

Thus, anybody who wants to get their YouTube comment an HC tag has to follow a few simple steps, which we will discuss below in another section. Finding the correct or relevant video content that can benefit your channel from such a comment is an excellent place to start.

For example, if you are a YouTuber who deals in tech information, you need to look for a popular video or channel with a similar genre, in this case, technical knowledge. The more popular the channel is, the more is the chance of a viewer checking the comments on its videos. You will only benefit if you’re comment is highlighted on pages of Youtuber’s who are huge.

Part 4: How to Get the URL of Highlighted Comments?

The ways to acquire the URL or link for a highlighted comment are different for both parties- viewer and host.

Suppose you are a viewer who is going through the comments section of a video. If you want to get the highlighted URL for the comment, simply click on the timestamp (e.g., 2 weeks ago) beside the commentator’s username.

On the other hand, for a YouTuber, getting access to the comment URL is relatively straightforward. The host will get a notification on his or her registered email-id when a viewer publishes a comment on their posted video. You will find the link to the highlighted comment in the notification

Part 5: How to Reply to Highlighted Comments?

Replying to “highlighted comments” on your YouTube channel is pretty easy since this feature was developed, keeping the user’s convenience in mind. If you want to follow up or reply to such comments, you can do so from your email or YouTube Dashboard.

If you click the notification bell icon, whenever a viewer drops a new comment on one of your videos, YouTube will send you a notification via email. On opening the email, you will find a clickable “Reply” option. Or else, if you follow the comment section in the YouTube Dashboard, you can directly view or reply to highlighted comments from here as well.

Have you ever wondered why a highlighted comment always shows at the top of the comment list? Both the above options will lead you to the comment thread on YouTube. To help you find the new activity easily, it appears with the highlight tag on it. The purpose is to remind you that you are here for that specific comment.

Part 6: How to Remove Highlighted Comments?

Can you, as a video maker, remove highlighted comments on YouTube? The direct answer to this would be a ‘No.’ It is because based on how you have opened the specific video, YouTube does it automatically.

Alternatively, you can try out a few temporary solutions.

1. You can edit the particular URL of the video where the highlighted tag is showing. Remove the red part of the URL (example given below) starting with “&”:

https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg After removing the above parameter, reload the original video link (below):

https://www.youtube.com/watch?v=XWhjJjhpmQA

1. Try logging out from your Google Account and browse YouTube (anonymously). Doing this will ensure that you no longer see any highlighted comments. However, at the same time, this will restrict you from interacting in any way with that video, let alone leaving a comment.

Part 7: Tips for Writing a Comment that will be Pinned as a Highlighted Comment?

Many frequently inquire on the internet about how they can improve the chances of getting their comment pinned, as highlighted on YouTube. The secret lies in how you write the statement. We’ve listed a few pro tips below that can help:

• First, go through all the posted comments under the video. It will help you identify what is missing. You can comment or write the missing point in comprehendible and straightforward words. Also, never forget to acknowledge the YouTuber’s talent.
• Remember, no one has the time to read long comments. So, when you know what you want to write, try to shorten your sentences. A short and crisp comment draws more attention.
• After you have framed your comment, make sure that it is grammatically correct. YouTube and Google hate grammatical errors.
• Do not hit the post option already. Before publishing it, you must cross-check that your comment has all the above points in place.
• Lastly, you have to wait after publishing on the video’s comment section. YouTube will highlight your comment if it passes according to the YouTube policy and if the search engine finds it unique.

Part 8: Are Highlighted Comments Beneficial?

Being a convenience feature, a highlighted comment on YouTube is 100% beneficial. That is especially true if you are looking for ways to optimize your channel.

YouTube is undeniably the second largest search engine on the web. Highlight comments can potentially increase the outreach of your content and, consequently, your brand presence.

As said earlier, these comments always show first on the comment section. Needless to say, many people who watch the videos also scroll down to the comments section to start a conversation or see what other viewers are saying about this video.

In the process, alongside the interaction, they also check out the channels or profiles of the commentators. Viewers often visit the pages of these channels, and if they happen to enjoy the video content, they will subscribe to the YouTuber’s channel. If your comment gets highlighted, your YouTube channel can be one of them.

Conclusion

YouTube can be an intimidating tool for marketing and more so for newcomers. Every YouTuber wishes that their channel performs better than the previous day. Even though the highlighted comment or highlighted reply feature doesn’t have any direct benefits, it can indeed help in optimizing your YouTube channel.

It can connect you with potential viewers and increase the number of people that visit your channel regularly. However, how many of them stay and hit the “Subscribe” button is a different story altogether and is wholly based on whether they like what you share through your videos.

In this article, we have shared facts on YouTube’s commonly seen highlighted comment feature. Yet, the term is a heavily misleading one, as far as viewers and Youtuber’s are concerned. We have also covered all other aspects and queries related to this term. Here’s hoping they clarify all your doubts.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

Did you just come across a comment tagged with Highlight on YouTube and wondering what it means? In our guide, you will find an answer to this, along with related queries like how YouTube highlighted comment works, the removal process, its benefits, and more.

If you own a YouTube channel or are starting one, even you can do this. Without further ado, let’s jump straight into the core of YouTube’s highlighted comments. We’ve categorized this article into a total of 8 parts for simple and better understanding.

• Part 1: What Does Highlighted Comment Mean On YouTube?
• Part 2: What Does Highlighted Comments Look Like on YouTube?
• Part 3: How to Make Comment Highlighted?
• Part 4: How to Highlighted Comments URL?
• Part 5: How to Reply to Highlighted Comments?
• Part 6: How to Remove Highlighted Comments?
• Part 7: Tips for Writing a Comment
• Part 8: Benefits of Highlighted Comments

Part 1: What Does The Highlighted Comment Mean On YouTube?

Before you get on with highlighting your comments, you must understand what it means exactly. You may follow comments on the videos posted by several YouTubers, but the highlighted ones are always making it to the top of the list.

Having said that, neither the content creator nor users or moderators choose to highlight YouTube comments to begin with. They are no rocket science, but only a tad bit more than what you know as a bookmarking feature.

Think of highlighted comments as a “tag”. You might notice this in the form of a ‘new activity YouTube notification’ link you receive on your registered email. Only you can see this tag when you click the notification and arrive at Youtube.com to either view or reply to a comment.

Highlighting comments (HC’s) are an automatic feature generated by YouTube. It draws the YouTuber’s & viewer’s attention to relevant activities. Don’t fail to notice that the highlight disappears once you are done interacting in the tagged comment thread. However, they are reloadable by tapping the comment timestamp.

For instance, you may want to check the following links. The 2 URLs lead you to the same video, but only one of them shows a highlighted comment.

• https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg
• https://www.youtube.com/watch?v=XWhjJjhpmQA

Notice the name “lc” in the first URL- that stands for linked comment. YouTube might include this additional parameter. If a reply comment (HR) gets highlighted, the parent comment gets raised to the top.

Part 2: What Does The Highlighted Comment Look Like?

YouTube has been working on improving the navigation of the comment section for videos, and highlighted comments are one of them. These comments appear even above the pinned comments on a video. The label of a highlighted comment is displayed above the commentator’s name in a light grey shade.

YouTube labels comment replies as well and call it “Highlighted Reply.” You can see this tag above the replier’s name in the same color tone.

Part 3: How to Make My Comment Highlighted?

Now, making YouTube highlight your comment on a popular video is nothing less than an art. YouTube doesn’t make it easy for you. The advantage of getting your comment highlighted on YouTube is limitless.

Thus, anybody who wants to get their YouTube comment an HC tag has to follow a few simple steps, which we will discuss below in another section. Finding the correct or relevant video content that can benefit your channel from such a comment is an excellent place to start.

For example, if you are a YouTuber who deals in tech information, you need to look for a popular video or channel with a similar genre, in this case, technical knowledge. The more popular the channel is, the more is the chance of a viewer checking the comments on its videos. You will only benefit if you’re comment is highlighted on pages of Youtuber’s who are huge.

Part 4: How to Get the URL of Highlighted Comments?

The ways to acquire the URL or link for a highlighted comment are different for both parties- viewer and host.

Suppose you are a viewer who is going through the comments section of a video. If you want to get the highlighted URL for the comment, simply click on the timestamp (e.g., 2 weeks ago) beside the commentator’s username.

On the other hand, for a YouTuber, getting access to the comment URL is relatively straightforward. The host will get a notification on his or her registered email-id when a viewer publishes a comment on their posted video. You will find the link to the highlighted comment in the notification

Part 5: How to Reply to Highlighted Comments?

Replying to “highlighted comments” on your YouTube channel is pretty easy since this feature was developed, keeping the user’s convenience in mind. If you want to follow up or reply to such comments, you can do so from your email or YouTube Dashboard.

If you click the notification bell icon, whenever a viewer drops a new comment on one of your videos, YouTube will send you a notification via email. On opening the email, you will find a clickable “Reply” option. Or else, if you follow the comment section in the YouTube Dashboard, you can directly view or reply to highlighted comments from here as well.

Have you ever wondered why a highlighted comment always shows at the top of the comment list? Both the above options will lead you to the comment thread on YouTube. To help you find the new activity easily, it appears with the highlight tag on it. The purpose is to remind you that you are here for that specific comment.

Part 6: How to Remove Highlighted Comments?

Can you, as a video maker, remove highlighted comments on YouTube? The direct answer to this would be a ‘No.’ It is because based on how you have opened the specific video, YouTube does it automatically.

Alternatively, you can try out a few temporary solutions.

1. You can edit the particular URL of the video where the highlighted tag is showing. Remove the red part of the URL (example given below) starting with “&”:

https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg After removing the above parameter, reload the original video link (below):

https://www.youtube.com/watch?v=XWhjJjhpmQA

1. Try logging out from your Google Account and browse YouTube (anonymously). Doing this will ensure that you no longer see any highlighted comments. However, at the same time, this will restrict you from interacting in any way with that video, let alone leaving a comment.

Part 7: Tips for Writing a Comment that will be Pinned as a Highlighted Comment?

Many frequently inquire on the internet about how they can improve the chances of getting their comment pinned, as highlighted on YouTube. The secret lies in how you write the statement. We’ve listed a few pro tips below that can help:

• First, go through all the posted comments under the video. It will help you identify what is missing. You can comment or write the missing point in comprehendible and straightforward words. Also, never forget to acknowledge the YouTuber’s talent.
• Remember, no one has the time to read long comments. So, when you know what you want to write, try to shorten your sentences. A short and crisp comment draws more attention.
• After you have framed your comment, make sure that it is grammatically correct. YouTube and Google hate grammatical errors.
• Do not hit the post option already. Before publishing it, you must cross-check that your comment has all the above points in place.
• Lastly, you have to wait after publishing on the video’s comment section. YouTube will highlight your comment if it passes according to the YouTube policy and if the search engine finds it unique.

Part 8: Are Highlighted Comments Beneficial?

Being a convenience feature, a highlighted comment on YouTube is 100% beneficial. That is especially true if you are looking for ways to optimize your channel.

YouTube is undeniably the second largest search engine on the web. Highlight comments can potentially increase the outreach of your content and, consequently, your brand presence.

As said earlier, these comments always show first on the comment section. Needless to say, many people who watch the videos also scroll down to the comments section to start a conversation or see what other viewers are saying about this video.

In the process, alongside the interaction, they also check out the channels or profiles of the commentators. Viewers often visit the pages of these channels, and if they happen to enjoy the video content, they will subscribe to the YouTuber’s channel. If your comment gets highlighted, your YouTube channel can be one of them.

Conclusion

YouTube can be an intimidating tool for marketing and more so for newcomers. Every YouTuber wishes that their channel performs better than the previous day. Even though the highlighted comment or highlighted reply feature doesn’t have any direct benefits, it can indeed help in optimizing your YouTube channel.

It can connect you with potential viewers and increase the number of people that visit your channel regularly. However, how many of them stay and hit the “Subscribe” button is a different story altogether and is wholly based on whether they like what you share through your videos.

In this article, we have shared facts on YouTube’s commonly seen highlighted comment feature. Yet, the term is a heavily misleading one, as far as viewers and Youtuber’s are concerned. We have also covered all other aspects and queries related to this term. Here’s hoping they clarify all your doubts.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

10 Visionary Beauty Experts Leading Online Trends

10 Most Popular Beauty Gurus on YouTube in 2024

Richard Bennett

Mar 27, 2024• Proven solutions

Before the YouTube era learning makeup tricks or finding out useful skin care tips has been much more difficult. Today, you only have to do a quick search on the world’s largest video sharing platform and you can get the result instantly.

Besides knowing who to ask for a bit of beauty advice, you also need to trust the source of information. Instead of browsing through thousands of beauty videos on YouTube, you should listen to what top beauty gurus on YouTube have to say about the topic you’re interested in. The beauty vloggers we featured in this article have millions of subscribers for a good reason.

Let’s have a look at some of YouTube’s most influential beauty gurus.

---

Wanna making your beauty video and makeup video more attractive and get more views? Try to use some cool beauty effects in the Filmora video editor and add some stylish filters and overlays, change the speed video to fast forward some unimportant frames, or slow down the clip to show more details.

---

Top 10 Beauty Gurus on YouTube You Should Know in 2024

• Bethany Mota
• Zoe Elizabeth Sugg
• Rachel Levin
• Nikkie De Jager
• Eva Gutowski
• Marzia Bisognin
• Jeffree Star
• Carli Bybel
• Mindy McKnight
• Promise Phan

1. Bethany Mota

The American vlogger started her YouTube channel that currently has over 15 million subscribers in 2009. Bethany is more than just a beauty guru, even though she first became famous for her makeup and fashion videos because in recent years she started producing videos that cover a wide range of topics.

Eleven months ago, she released a truth or dare video with Logan Paul that has 4,6 million views which shows how popular the 22-year old beauty vlogger has become. Besides being an award-winning YouTube star, Bethany is also an accomplished singer and an aspiring actress.

2.Zoe Elizabeth Sugg

Zoe is better known for her online pseudonym Zoella. She started her career as a blogger in 2009. By the end of the same year, her blog had thousands of followers, which gave Zoe the idea to start her own YouTube channel. A little less than a decade later Zoella channel has 12 million subscribers and it is widely considered as one of the highest beauty and fashion authorities on the Internet.

Besides producing informative and captivating beauty tutorials, she also frequently uploads videos about food, lifestyle, fashion, and traveling. However, her skincare and makeup product reviews are what Zoe is famous for.

3. Rachel Levin

Rachel’s YouTube channel Rclbeauty101 has over 13 million subscribers and a few years ago, she has landed on the number one spot on Zefr’s Social Media Influencer Under 21 list. Today this 23-year old Philadelphian focuses on DIY beauty tutorials, although videos on her channel often cover a range of different topics.

Levin started her career with a video titled ‘How to Conceal Under Eye Circles’ in 2010 and in the next few years her YouTube channel was one of the fastest-growing channels in the world. Rachel’s most viewed videos combine humor with beauty and fashion which makes them a joy to watch.

4. Nikkie De Jager

A beauty guru from the Netherlands gained worldwide recognition when her video ‘The Power Makeup’ went viral in 2015. The Nikkie Tutorials YouTube channel has over 10 million subscribers 820 million views. The best part is that the rapid growth of Nikki’s channel is likely to continue in the foreseeable future.

Unlike many of her fellow YouTube beauty gurus, Jager is a professional makeup artist who frequently features the commissioned work in the videos she uploads to her channel. The young Dutch star is only 24 years old, and she is already one of the best sources of beauty tips and tricks you can find on the Internet.

5. Eva Gutowski

The MyLifeAsEva YouTube channel was started by Gutowski in 2011 and for the last seven years, it has steadily grown more popular. In June 2018 Eva’s channel had 8.6 million subscribers and her unique beauty videos frequently attract millions of viewers.

The California-based beauty guru is praised for her entertaining videos that cover a wide range of topics, from date tips to step-by-step DIY makeup tutorials. Eva also has a successful acting career as she has appeared in a number of TV shows and she has a YouTube Red show titled ‘Me and My Grandma’.

6. Marzia Bisognin

Books, movies, vlogs, beauty, or makeup are just a few topics Marzia or CutiePieMarzia covers in her videos. The Italian YouTube superstar has been dating Felix Kjellberg or PewDiePie, the owner of the most subscribed channel on YouTube, since 2011.

Although her boyfriend may be more famous than her, Marzia’s channel still has 7.5 million subscribers and nearly half a billion views. Her fashion style is appealing mostly to younger generations, although her makeup tips can be applied by anyone regardless of their age. Marzia designs clothes and shoes that can be purchased at her online store.

7. Jeffree Star

Besides being one of the most influential beauty gurus on YouTube Jeffrey Steininger is also a songwriter, singer, fashion designer, and model. He first rose to prominence by publishing music on his MySpace page, which soon resulted in his first solo album ‘Beauty Killer’.

His style may be unorthodox since it resonates better within a younger, more open-minded audience, but the makeup tips he provides in his videos can be used by anyone to get the look they always wanted. Jeffree Star’s YouTube channel has 7.4 million subscribers which shows just how popular this Californian really is. Jeffry also has his own fashion and cosmetics line.

8. Carli Bybel

Most of the videos you can find on Carli’s YouTube channels, the one with the most subscribers is named Carli Bybel, are centered around different cosmetics product reviews, makeup tutorials, and fashion tips. She started producing YouTube videos in 2011 and over the years she reviewed some of the most popular makeup lines, including those released by Khloe Kardashian and Kylie Jenner.

Some of her videos have over a million views while one of her most popular videos ‘How to Grow Your Eyebrows and Eyelashes’ has over 7 million views. Carli’s is undoubtedly one of the top beauty vloggers today and her popularity should continue to grow.

9. Mindy McKnight

A great idea for a new haircut is hard to come by, which is one of the reasons why Mindy’s Cute Girls Hairstyles channel is so popular. The idea to create hairstyle videos came in the early 2000s, but it wasn’t until 2008 that Mindy realized she wanted to produce vlogs. She has been posting videos to YouTube since 2009, and she currently has 5.5 million subscribers.

Her videos offer quick and creative hairstyle solutions that will make any women look amazing. Mindy’s twin daughters, Brooklyn and Baily have their own YouTube channel with a substantial amount of subscribers.

10. Promise Phan

Since 2009, Promise has run her incredibly popular dope2111 YouTube channel that has over 5 million subscribers. Her makeup transformation techniques which she presents in the videos posted on her channel have stunned the world. Promise has disguised herself as Johnny Depp, Scarlett Johansson, Michael Jackson, or Angelina Jolie to mention just a few celebrities she covered.

She got the idea to create makeup videos after watching the movie Avatar and trying to recreate the Naa’vi looks. The video went viral and made Promise a YouTube beauty guru and one of the most respected makeup authorities on the Internet.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Conclusion

Coming up with ideas for a new look is not always easy. So in order to get a fresh perspective, you should check out the top beauty vloggers we featured in this article and discover useful makeup tutorials or fashion tips that will help you to always feel confident about the way you look. Leave a comment below and let us know who is your favorite YouTube beauty guru.

If you’re a business holder and want to find YouTube influencers for collaboration, you can check out InflueNex, which is a helpful influencer marketing platform for you to find, manage and contact the social media influencers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Before the YouTube era learning makeup tricks or finding out useful skin care tips has been much more difficult. Today, you only have to do a quick search on the world’s largest video sharing platform and you can get the result instantly.

Besides knowing who to ask for a bit of beauty advice, you also need to trust the source of information. Instead of browsing through thousands of beauty videos on YouTube, you should listen to what top beauty gurus on YouTube have to say about the topic you’re interested in. The beauty vloggers we featured in this article have millions of subscribers for a good reason.

Let’s have a look at some of YouTube’s most influential beauty gurus.

---

Wanna making your beauty video and makeup video more attractive and get more views? Try to use some cool beauty effects in the Filmora video editor and add some stylish filters and overlays, change the speed video to fast forward some unimportant frames, or slow down the clip to show more details.

---

Top 10 Beauty Gurus on YouTube You Should Know in 2024

• Bethany Mota
• Zoe Elizabeth Sugg
• Rachel Levin
• Nikkie De Jager
• Eva Gutowski
• Marzia Bisognin
• Jeffree Star
• Carli Bybel
• Mindy McKnight
• Promise Phan

1. Bethany Mota

The American vlogger started her YouTube channel that currently has over 15 million subscribers in 2009. Bethany is more than just a beauty guru, even though she first became famous for her makeup and fashion videos because in recent years she started producing videos that cover a wide range of topics.

Eleven months ago, she released a truth or dare video with Logan Paul that has 4,6 million views which shows how popular the 22-year old beauty vlogger has become. Besides being an award-winning YouTube star, Bethany is also an accomplished singer and an aspiring actress.

2.Zoe Elizabeth Sugg

Zoe is better known for her online pseudonym Zoella. She started her career as a blogger in 2009. By the end of the same year, her blog had thousands of followers, which gave Zoe the idea to start her own YouTube channel. A little less than a decade later Zoella channel has 12 million subscribers and it is widely considered as one of the highest beauty and fashion authorities on the Internet.

Besides producing informative and captivating beauty tutorials, she also frequently uploads videos about food, lifestyle, fashion, and traveling. However, her skincare and makeup product reviews are what Zoe is famous for.

3. Rachel Levin

Rachel’s YouTube channel Rclbeauty101 has over 13 million subscribers and a few years ago, she has landed on the number one spot on Zefr’s Social Media Influencer Under 21 list. Today this 23-year old Philadelphian focuses on DIY beauty tutorials, although videos on her channel often cover a range of different topics.

Levin started her career with a video titled ‘How to Conceal Under Eye Circles’ in 2010 and in the next few years her YouTube channel was one of the fastest-growing channels in the world. Rachel’s most viewed videos combine humor with beauty and fashion which makes them a joy to watch.

4. Nikkie De Jager

A beauty guru from the Netherlands gained worldwide recognition when her video ‘The Power Makeup’ went viral in 2015. The Nikkie Tutorials YouTube channel has over 10 million subscribers 820 million views. The best part is that the rapid growth of Nikki’s channel is likely to continue in the foreseeable future.

Unlike many of her fellow YouTube beauty gurus, Jager is a professional makeup artist who frequently features the commissioned work in the videos she uploads to her channel. The young Dutch star is only 24 years old, and she is already one of the best sources of beauty tips and tricks you can find on the Internet.

5. Eva Gutowski

The MyLifeAsEva YouTube channel was started by Gutowski in 2011 and for the last seven years, it has steadily grown more popular. In June 2018 Eva’s channel had 8.6 million subscribers and her unique beauty videos frequently attract millions of viewers.

The California-based beauty guru is praised for her entertaining videos that cover a wide range of topics, from date tips to step-by-step DIY makeup tutorials. Eva also has a successful acting career as she has appeared in a number of TV shows and she has a YouTube Red show titled ‘Me and My Grandma’.

6. Marzia Bisognin

Books, movies, vlogs, beauty, or makeup are just a few topics Marzia or CutiePieMarzia covers in her videos. The Italian YouTube superstar has been dating Felix Kjellberg or PewDiePie, the owner of the most subscribed channel on YouTube, since 2011.

Although her boyfriend may be more famous than her, Marzia’s channel still has 7.5 million subscribers and nearly half a billion views. Her fashion style is appealing mostly to younger generations, although her makeup tips can be applied by anyone regardless of their age. Marzia designs clothes and shoes that can be purchased at her online store.

7. Jeffree Star

Besides being one of the most influential beauty gurus on YouTube Jeffrey Steininger is also a songwriter, singer, fashion designer, and model. He first rose to prominence by publishing music on his MySpace page, which soon resulted in his first solo album ‘Beauty Killer’.

His style may be unorthodox since it resonates better within a younger, more open-minded audience, but the makeup tips he provides in his videos can be used by anyone to get the look they always wanted. Jeffree Star’s YouTube channel has 7.4 million subscribers which shows just how popular this Californian really is. Jeffry also has his own fashion and cosmetics line.

8. Carli Bybel

Most of the videos you can find on Carli’s YouTube channels, the one with the most subscribers is named Carli Bybel, are centered around different cosmetics product reviews, makeup tutorials, and fashion tips. She started producing YouTube videos in 2011 and over the years she reviewed some of the most popular makeup lines, including those released by Khloe Kardashian and Kylie Jenner.

Some of her videos have over a million views while one of her most popular videos ‘How to Grow Your Eyebrows and Eyelashes’ has over 7 million views. Carli’s is undoubtedly one of the top beauty vloggers today and her popularity should continue to grow.

9. Mindy McKnight

A great idea for a new haircut is hard to come by, which is one of the reasons why Mindy’s Cute Girls Hairstyles channel is so popular. The idea to create hairstyle videos came in the early 2000s, but it wasn’t until 2008 that Mindy realized she wanted to produce vlogs. She has been posting videos to YouTube since 2009, and she currently has 5.5 million subscribers.

Her videos offer quick and creative hairstyle solutions that will make any women look amazing. Mindy’s twin daughters, Brooklyn and Baily have their own YouTube channel with a substantial amount of subscribers.

10. Promise Phan

Since 2009, Promise has run her incredibly popular dope2111 YouTube channel that has over 5 million subscribers. Her makeup transformation techniques which she presents in the videos posted on her channel have stunned the world. Promise has disguised herself as Johnny Depp, Scarlett Johansson, Michael Jackson, or Angelina Jolie to mention just a few celebrities she covered.

She got the idea to create makeup videos after watching the movie Avatar and trying to recreate the Naa’vi looks. The video went viral and made Promise a YouTube beauty guru and one of the most respected makeup authorities on the Internet.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Conclusion

Coming up with ideas for a new look is not always easy. So in order to get a fresh perspective, you should check out the top beauty vloggers we featured in this article and discover useful makeup tutorials or fashion tips that will help you to always feel confident about the way you look. Leave a comment below and let us know who is your favorite YouTube beauty guru.

If you’re a business holder and want to find YouTube influencers for collaboration, you can check out InflueNex, which is a helpful influencer marketing platform for you to find, manage and contact the social media influencers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Before the YouTube era learning makeup tricks or finding out useful skin care tips has been much more difficult. Today, you only have to do a quick search on the world’s largest video sharing platform and you can get the result instantly.

Besides knowing who to ask for a bit of beauty advice, you also need to trust the source of information. Instead of browsing through thousands of beauty videos on YouTube, you should listen to what top beauty gurus on YouTube have to say about the topic you’re interested in. The beauty vloggers we featured in this article have millions of subscribers for a good reason.

Let’s have a look at some of YouTube’s most influential beauty gurus.

---

Wanna making your beauty video and makeup video more attractive and get more views? Try to use some cool beauty effects in the Filmora video editor and add some stylish filters and overlays, change the speed video to fast forward some unimportant frames, or slow down the clip to show more details.

---

Top 10 Beauty Gurus on YouTube You Should Know in 2024

• Bethany Mota
• Zoe Elizabeth Sugg
• Rachel Levin
• Nikkie De Jager
• Eva Gutowski
• Marzia Bisognin
• Jeffree Star
• Carli Bybel
• Mindy McKnight
• Promise Phan

1. Bethany Mota

The American vlogger started her YouTube channel that currently has over 15 million subscribers in 2009. Bethany is more than just a beauty guru, even though she first became famous for her makeup and fashion videos because in recent years she started producing videos that cover a wide range of topics.

Eleven months ago, she released a truth or dare video with Logan Paul that has 4,6 million views which shows how popular the 22-year old beauty vlogger has become. Besides being an award-winning YouTube star, Bethany is also an accomplished singer and an aspiring actress.

2.Zoe Elizabeth Sugg

Zoe is better known for her online pseudonym Zoella. She started her career as a blogger in 2009. By the end of the same year, her blog had thousands of followers, which gave Zoe the idea to start her own YouTube channel. A little less than a decade later Zoella channel has 12 million subscribers and it is widely considered as one of the highest beauty and fashion authorities on the Internet.

Besides producing informative and captivating beauty tutorials, she also frequently uploads videos about food, lifestyle, fashion, and traveling. However, her skincare and makeup product reviews are what Zoe is famous for.

3. Rachel Levin

Rachel’s YouTube channel Rclbeauty101 has over 13 million subscribers and a few years ago, she has landed on the number one spot on Zefr’s Social Media Influencer Under 21 list. Today this 23-year old Philadelphian focuses on DIY beauty tutorials, although videos on her channel often cover a range of different topics.

Levin started her career with a video titled ‘How to Conceal Under Eye Circles’ in 2010 and in the next few years her YouTube channel was one of the fastest-growing channels in the world. Rachel’s most viewed videos combine humor with beauty and fashion which makes them a joy to watch.

4. Nikkie De Jager

A beauty guru from the Netherlands gained worldwide recognition when her video ‘The Power Makeup’ went viral in 2015. The Nikkie Tutorials YouTube channel has over 10 million subscribers 820 million views. The best part is that the rapid growth of Nikki’s channel is likely to continue in the foreseeable future.

Unlike many of her fellow YouTube beauty gurus, Jager is a professional makeup artist who frequently features the commissioned work in the videos she uploads to her channel. The young Dutch star is only 24 years old, and she is already one of the best sources of beauty tips and tricks you can find on the Internet.

5. Eva Gutowski

The MyLifeAsEva YouTube channel was started by Gutowski in 2011 and for the last seven years, it has steadily grown more popular. In June 2018 Eva’s channel had 8.6 million subscribers and her unique beauty videos frequently attract millions of viewers.

The California-based beauty guru is praised for her entertaining videos that cover a wide range of topics, from date tips to step-by-step DIY makeup tutorials. Eva also has a successful acting career as she has appeared in a number of TV shows and she has a YouTube Red show titled ‘Me and My Grandma’.

6. Marzia Bisognin

Books, movies, vlogs, beauty, or makeup are just a few topics Marzia or CutiePieMarzia covers in her videos. The Italian YouTube superstar has been dating Felix Kjellberg or PewDiePie, the owner of the most subscribed channel on YouTube, since 2011.

Although her boyfriend may be more famous than her, Marzia’s channel still has 7.5 million subscribers and nearly half a billion views. Her fashion style is appealing mostly to younger generations, although her makeup tips can be applied by anyone regardless of their age. Marzia designs clothes and shoes that can be purchased at her online store.

7. Jeffree Star

Besides being one of the most influential beauty gurus on YouTube Jeffrey Steininger is also a songwriter, singer, fashion designer, and model. He first rose to prominence by publishing music on his MySpace page, which soon resulted in his first solo album ‘Beauty Killer’.

His style may be unorthodox since it resonates better within a younger, more open-minded audience, but the makeup tips he provides in his videos can be used by anyone to get the look they always wanted. Jeffree Star’s YouTube channel has 7.4 million subscribers which shows just how popular this Californian really is. Jeffry also has his own fashion and cosmetics line.

8. Carli Bybel

Most of the videos you can find on Carli’s YouTube channels, the one with the most subscribers is named Carli Bybel, are centered around different cosmetics product reviews, makeup tutorials, and fashion tips. She started producing YouTube videos in 2011 and over the years she reviewed some of the most popular makeup lines, including those released by Khloe Kardashian and Kylie Jenner.

Some of her videos have over a million views while one of her most popular videos ‘How to Grow Your Eyebrows and Eyelashes’ has over 7 million views. Carli’s is undoubtedly one of the top beauty vloggers today and her popularity should continue to grow.

9. Mindy McKnight

A great idea for a new haircut is hard to come by, which is one of the reasons why Mindy’s Cute Girls Hairstyles channel is so popular. The idea to create hairstyle videos came in the early 2000s, but it wasn’t until 2008 that Mindy realized she wanted to produce vlogs. She has been posting videos to YouTube since 2009, and she currently has 5.5 million subscribers.

Her videos offer quick and creative hairstyle solutions that will make any women look amazing. Mindy’s twin daughters, Brooklyn and Baily have their own YouTube channel with a substantial amount of subscribers.

10. Promise Phan

Since 2009, Promise has run her incredibly popular dope2111 YouTube channel that has over 5 million subscribers. Her makeup transformation techniques which she presents in the videos posted on her channel have stunned the world. Promise has disguised herself as Johnny Depp, Scarlett Johansson, Michael Jackson, or Angelina Jolie to mention just a few celebrities she covered.

She got the idea to create makeup videos after watching the movie Avatar and trying to recreate the Naa’vi looks. The video went viral and made Promise a YouTube beauty guru and one of the most respected makeup authorities on the Internet.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Conclusion

Coming up with ideas for a new look is not always easy. So in order to get a fresh perspective, you should check out the top beauty vloggers we featured in this article and discover useful makeup tutorials or fashion tips that will help you to always feel confident about the way you look. Leave a comment below and let us know who is your favorite YouTube beauty guru.

If you’re a business holder and want to find YouTube influencers for collaboration, you can check out InflueNex, which is a helpful influencer marketing platform for you to find, manage and contact the social media influencers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Before the YouTube era learning makeup tricks or finding out useful skin care tips has been much more difficult. Today, you only have to do a quick search on the world’s largest video sharing platform and you can get the result instantly.

Besides knowing who to ask for a bit of beauty advice, you also need to trust the source of information. Instead of browsing through thousands of beauty videos on YouTube, you should listen to what top beauty gurus on YouTube have to say about the topic you’re interested in. The beauty vloggers we featured in this article have millions of subscribers for a good reason.

Let’s have a look at some of YouTube’s most influential beauty gurus.

---

Wanna making your beauty video and makeup video more attractive and get more views? Try to use some cool beauty effects in the Filmora video editor and add some stylish filters and overlays, change the speed video to fast forward some unimportant frames, or slow down the clip to show more details.

---

Top 10 Beauty Gurus on YouTube You Should Know in 2024

• Bethany Mota
• Zoe Elizabeth Sugg
• Rachel Levin
• Nikkie De Jager
• Eva Gutowski
• Marzia Bisognin
• Jeffree Star
• Carli Bybel
• Mindy McKnight
• Promise Phan

1. Bethany Mota

The American vlogger started her YouTube channel that currently has over 15 million subscribers in 2009. Bethany is more than just a beauty guru, even though she first became famous for her makeup and fashion videos because in recent years she started producing videos that cover a wide range of topics.

Eleven months ago, she released a truth or dare video with Logan Paul that has 4,6 million views which shows how popular the 22-year old beauty vlogger has become. Besides being an award-winning YouTube star, Bethany is also an accomplished singer and an aspiring actress.

2.Zoe Elizabeth Sugg

Zoe is better known for her online pseudonym Zoella. She started her career as a blogger in 2009. By the end of the same year, her blog had thousands of followers, which gave Zoe the idea to start her own YouTube channel. A little less than a decade later Zoella channel has 12 million subscribers and it is widely considered as one of the highest beauty and fashion authorities on the Internet.

Besides producing informative and captivating beauty tutorials, she also frequently uploads videos about food, lifestyle, fashion, and traveling. However, her skincare and makeup product reviews are what Zoe is famous for.

3. Rachel Levin

Rachel’s YouTube channel Rclbeauty101 has over 13 million subscribers and a few years ago, she has landed on the number one spot on Zefr’s Social Media Influencer Under 21 list. Today this 23-year old Philadelphian focuses on DIY beauty tutorials, although videos on her channel often cover a range of different topics.

Levin started her career with a video titled ‘How to Conceal Under Eye Circles’ in 2010 and in the next few years her YouTube channel was one of the fastest-growing channels in the world. Rachel’s most viewed videos combine humor with beauty and fashion which makes them a joy to watch.

4. Nikkie De Jager

A beauty guru from the Netherlands gained worldwide recognition when her video ‘The Power Makeup’ went viral in 2015. The Nikkie Tutorials YouTube channel has over 10 million subscribers 820 million views. The best part is that the rapid growth of Nikki’s channel is likely to continue in the foreseeable future.

Unlike many of her fellow YouTube beauty gurus, Jager is a professional makeup artist who frequently features the commissioned work in the videos she uploads to her channel. The young Dutch star is only 24 years old, and she is already one of the best sources of beauty tips and tricks you can find on the Internet.

5. Eva Gutowski

The MyLifeAsEva YouTube channel was started by Gutowski in 2011 and for the last seven years, it has steadily grown more popular. In June 2018 Eva’s channel had 8.6 million subscribers and her unique beauty videos frequently attract millions of viewers.

The California-based beauty guru is praised for her entertaining videos that cover a wide range of topics, from date tips to step-by-step DIY makeup tutorials. Eva also has a successful acting career as she has appeared in a number of TV shows and she has a YouTube Red show titled ‘Me and My Grandma’.

6. Marzia Bisognin

Books, movies, vlogs, beauty, or makeup are just a few topics Marzia or CutiePieMarzia covers in her videos. The Italian YouTube superstar has been dating Felix Kjellberg or PewDiePie, the owner of the most subscribed channel on YouTube, since 2011.

Although her boyfriend may be more famous than her, Marzia’s channel still has 7.5 million subscribers and nearly half a billion views. Her fashion style is appealing mostly to younger generations, although her makeup tips can be applied by anyone regardless of their age. Marzia designs clothes and shoes that can be purchased at her online store.

7. Jeffree Star

Besides being one of the most influential beauty gurus on YouTube Jeffrey Steininger is also a songwriter, singer, fashion designer, and model. He first rose to prominence by publishing music on his MySpace page, which soon resulted in his first solo album ‘Beauty Killer’.

His style may be unorthodox since it resonates better within a younger, more open-minded audience, but the makeup tips he provides in his videos can be used by anyone to get the look they always wanted. Jeffree Star’s YouTube channel has 7.4 million subscribers which shows just how popular this Californian really is. Jeffry also has his own fashion and cosmetics line.

8. Carli Bybel

Most of the videos you can find on Carli’s YouTube channels, the one with the most subscribers is named Carli Bybel, are centered around different cosmetics product reviews, makeup tutorials, and fashion tips. She started producing YouTube videos in 2011 and over the years she reviewed some of the most popular makeup lines, including those released by Khloe Kardashian and Kylie Jenner.

Some of her videos have over a million views while one of her most popular videos ‘How to Grow Your Eyebrows and Eyelashes’ has over 7 million views. Carli’s is undoubtedly one of the top beauty vloggers today and her popularity should continue to grow.

9. Mindy McKnight

A great idea for a new haircut is hard to come by, which is one of the reasons why Mindy’s Cute Girls Hairstyles channel is so popular. The idea to create hairstyle videos came in the early 2000s, but it wasn’t until 2008 that Mindy realized she wanted to produce vlogs. She has been posting videos to YouTube since 2009, and she currently has 5.5 million subscribers.

Her videos offer quick and creative hairstyle solutions that will make any women look amazing. Mindy’s twin daughters, Brooklyn and Baily have their own YouTube channel with a substantial amount of subscribers.

10. Promise Phan

Since 2009, Promise has run her incredibly popular dope2111 YouTube channel that has over 5 million subscribers. Her makeup transformation techniques which she presents in the videos posted on her channel have stunned the world. Promise has disguised herself as Johnny Depp, Scarlett Johansson, Michael Jackson, or Angelina Jolie to mention just a few celebrities she covered.

She got the idea to create makeup videos after watching the movie Avatar and trying to recreate the Naa’vi looks. The video went viral and made Promise a YouTube beauty guru and one of the most respected makeup authorities on the Internet.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Conclusion

Coming up with ideas for a new look is not always easy. So in order to get a fresh perspective, you should check out the top beauty vloggers we featured in this article and discover useful makeup tutorials or fashion tips that will help you to always feel confident about the way you look. Leave a comment below and let us know who is your favorite YouTube beauty guru.

If you’re a business holder and want to find YouTube influencers for collaboration, you can check out InflueNex, which is a helpful influencer marketing platform for you to find, manage and contact the social media influencers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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