Enhancing Engagement Through YouTube Advertising

While there are a lot of ways you could advertise your business online, YouTube video ads are quickly becoming the most popular advertising solution. This is because more and more people choose to watch videos than any other form of video.

But to make sure that you are putting your best foot forward when it comes to video ads, you need to invest in a YouTube ad creator that is easy to use and effective. Here, we will be looking at the best YouTube video creators that you can use.

Why Use YouTube Video Ads

Before we look at some of the tools you can use to create YouTube video ads, it is important to mention some of the reasons why you may want to choose YouTube ads over other solutions. YouTube ads when compared to PPC are relatively cheaper and you also choose how much you are willing to pay when a user clicks on the ads. This makes it unlikely that you could spend more than you intended to.

YouTube ads are also more targeted than any other form of advertising. You have a lot of options when choosing who you want to target including metrics such as demographics, topics, similar audiences, customer matches, life events, and more.

Since the ad is a video, it generates far more engagement than a text ad on any other platform. Even though it is an ad, the video is still a great way for your brand to connect with potential audiences.

Types of Video Ads for YouTube

The following are the different types of YouTube ads that you can create;

**Video Discovery

Video discover ads appear on the search page results and are usually composed of a thumbnail image and a few lines of text. They also have a very recognizable “Ad” in the box to let all users know that this is sponsored content.

**In-Stream Ads

In-stream video ads can be skippable or non-skippable. Skippable in-stream video ads will often play for a minimum of 5 seconds before allowing the user to skip to the video content. Non-skippable in-stream video ads do not have the “skip” button and the user has to watch the video to the end.

**Pre-roll Ads

A pre-roll ad is just an in-stream ad that is not skippable. It doesn’t give the user the option of skipping the app and they have to watch the entire ad before they can watch the video. The pre-roll video ad is usually 15 to 60 seconds long.

**Bumper Ads

Bumper ads are tiny non-skippable 6-second ads that will play right before the video content loads. They can be an ideal way to promote an event or a new brand. Since they are only 6 seconds long, they can be very easy to make.

Best YouTube Ad Creators

The following are the best YouTube ad creators that you can use to make your YouTube video ad;

Filmora

Best For: All Types of YouTube Video ads

Price: Free Trial Available with plans starting from $54.99 a year.

Rating: 4.8/5

Wondershare Filmora is one of the best video creation software in the market and therefore can be very useful when creating YouTube video ads of any kind. It has powerful features that can benefit both beginner and professional users, allowing users to create stunning videos of any length.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.

Animoto

Best For: All Types of YouTube Video Ads

Price: A free plan is available with paid plans starting from $15 a month

User Rating: 4.3/5

Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.

It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.

Promo.com

Best For: All Types of YouTube Video Ads

Price: Free plan is available with paid plans starting at $39 a month

User Rating: 4.4/5

Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.

It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.

Biteable

Best For: All Types of YouTube Ads

Price: Free Plan is available with paid plans starting at $19 a month

User Rating: 4.3/5

Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.

The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.

InVideo

Best For: All Types of YouTube Ads

Price: Free plan is available with paid plans from $10 a month

User Rating: 4.7/5

This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.

InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.

Adobe Spark

Best For: All Types of YouTube Ad Videos

Price: Free Plan available with paid plans starting at $9.99 a month

User Rating: 4.5/5

If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.

You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.

Animaker

Best For: All Types of YouTube Ad videos

Price: It doesn’t offer a free plan. Paid plans start at $10 per month.

User Rating: 4.6/5

Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.

It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.

Powtoon

Best For: Animated YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $20 a month

User Rating: 4/5

Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.

It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.

Magisto

Best For: All Types of YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month

User Rating: 4.4/5

Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.

If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.

Creatopy

Best For: All Types of YouTube Ads

Price: A free plan is available. Paid plans start at $17 a month

User Rating: 4.3/5

Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.

You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.

Tips for Creating YouTube Ads

The following are just some tips to help you create effective and profitable YouTube Video ads;

• Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
• Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
• You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
• When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
• You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.

Related FAQs About YouTube Ads

**How do you create a YouTube Ad?

You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.

**Is it Free to Make YouTube Ads?

It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.

**What is a YouTube Ad Specialist?

A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.

**Can I Put My Ads on YouTube?

Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.

YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.

Try It Free

For macOS 10.12 or later

It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.

Animoto

Best For: All Types of YouTube Video Ads

Price: A free plan is available with paid plans starting from $15 a month

User Rating: 4.3/5

Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.

It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.

Promo.com

Best For: All Types of YouTube Video Ads

Price: Free plan is available with paid plans starting at $39 a month

User Rating: 4.4/5

Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.

It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.

Biteable

Best For: All Types of YouTube Ads

Price: Free Plan is available with paid plans starting at $19 a month

User Rating: 4.3/5

Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.

The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.

InVideo

Best For: All Types of YouTube Ads

Price: Free plan is available with paid plans from $10 a month

User Rating: 4.7/5

This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.

InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.

Adobe Spark

Best For: All Types of YouTube Ad Videos

Price: Free Plan available with paid plans starting at $9.99 a month

User Rating: 4.5/5

If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.

You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.

Animaker

Best For: All Types of YouTube Ad videos

Price: It doesn’t offer a free plan. Paid plans start at $10 per month.

User Rating: 4.6/5

Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.

It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.

Powtoon

Best For: Animated YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $20 a month

User Rating: 4/5

Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.

It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.

Magisto

Best For: All Types of YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month

User Rating: 4.4/5

Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.

If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.

Creatopy

Best For: All Types of YouTube Ads

Price: A free plan is available. Paid plans start at $17 a month

User Rating: 4.3/5

Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.

You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.

Tips for Creating YouTube Ads

The following are just some tips to help you create effective and profitable YouTube Video ads;

• Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
• Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
• You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
• When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
• You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.

Related FAQs About YouTube Ads

**How do you create a YouTube Ad?

You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.

**Is it Free to Make YouTube Ads?

It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.

**What is a YouTube Ad Specialist?

A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.

**Can I Put My Ads on YouTube?

Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.

YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.

Try It Free

For macOS 10.12 or later

It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.

Animoto

Best For: All Types of YouTube Video Ads

Price: A free plan is available with paid plans starting from $15 a month

User Rating: 4.3/5

Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.

It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.

Promo.com

Best For: All Types of YouTube Video Ads

Price: Free plan is available with paid plans starting at $39 a month

User Rating: 4.4/5

Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.

It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.

Biteable

Best For: All Types of YouTube Ads

Price: Free Plan is available with paid plans starting at $19 a month

User Rating: 4.3/5

Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.

The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.

InVideo

Best For: All Types of YouTube Ads

Price: Free plan is available with paid plans from $10 a month

User Rating: 4.7/5

This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.

InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.

Adobe Spark

Best For: All Types of YouTube Ad Videos

Price: Free Plan available with paid plans starting at $9.99 a month

User Rating: 4.5/5

If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.

You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.

Animaker

Best For: All Types of YouTube Ad videos

Price: It doesn’t offer a free plan. Paid plans start at $10 per month.

User Rating: 4.6/5

Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.

It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.

Powtoon

Best For: Animated YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $20 a month

User Rating: 4/5

Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.

It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.

Magisto

Best For: All Types of YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month

User Rating: 4.4/5

Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.

If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.

Creatopy

Best For: All Types of YouTube Ads

Price: A free plan is available. Paid plans start at $17 a month

User Rating: 4.3/5

Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.

You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.

Tips for Creating YouTube Ads

The following are just some tips to help you create effective and profitable YouTube Video ads;

• Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
• Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
• You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
• When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
• You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.

Related FAQs About YouTube Ads

**How do you create a YouTube Ad?

You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.

**Is it Free to Make YouTube Ads?

It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.

**What is a YouTube Ad Specialist?

A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.

**Can I Put My Ads on YouTube?

Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.

YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.

Try It Free

For macOS 10.12 or later

It comes with a library of more than 300 templates, filters, overlays, and numerous other effects that you can use to create your video. You can even add audio and music to the video to make your ad stand out more.

Animoto

Best For: All Types of YouTube Video Ads

Price: A free plan is available with paid plans starting from $15 a month

User Rating: 4.3/5

Animoto is another great solution that you can use to create YouTube ads of all kinds and publish them directly on the video-sharing platform. It has a very simple drag-and-drop operation that can allow you to create your YouTube video ad in just a few minutes.

It offers you a lot of resources that you can use to create the video including a huge library of up to one million photos and video clips as well as licensed audio tracks that you can use freely. This is on top of the numerous effects that you can use to make your video ad stand out more.

Promo.com

Best For: All Types of YouTube Video Ads

Price: Free plan is available with paid plans starting at $39 a month

User Rating: 4.4/5

Promo.com is another great solution that you can use to create YouTube video ads to give your brand the upper hand. It simplifies the video creation process by providing you with pre-made templates that you can add elements to create the video. You also get a library of music, photos, and video clips that you can choose to add to the video.

It also allows you to publish the video directly on social media apps. Since it doesn’t limit the size of the video that you can create, it is also an ideal solution for creating other types of videos.

Biteable

Best For: All Types of YouTube Ads

Price: Free Plan is available with paid plans starting at $19 a month

User Rating: 4.3/5

Biteable is also a great choice when you want to create YouTube ad videos. It is a professional solution that gives you a lot of options when it comes to video creation with a rich resource of over 1.8 million photos, clips, and pre-made animations to choose from.

The videos that you create with Biteable are of very high resolution and you have unlimited exports so you can use the same video over and over again. It also doesn’t limit the size or length of the video that you can create making it an ideal solution to create all types of videos.

InVideo

Best For: All Types of YouTube Ads

Price: Free plan is available with paid plans from $10 a month

User Rating: 4.7/5

This is an online solution that is very easy to use and that creates stunning videos. The interface allows you to upload your images, video clips, and audio and then use one of the many templates to create the video. The templates are also customizable, giving you additional options to customize your video in many ways.

InVideo allows you to upload the video that you create directly to social media platforms. It also has a very large library of resources that you can use to create the video including more than 3000 professionally made templates and more than a million premium photos and videos to choose from.

Adobe Spark

Best For: All Types of YouTube Ad Videos

Price: Free Plan available with paid plans starting at $9.99 a month

User Rating: 4.5/5

If you are looking for a solution that will allow you to make unique and very high-quality video ads, then Adobe Spark is a great choice. It has a ton of resources that you can use to make your video ad stand out including multiple themes, layouts, storyboards, and unique fonts.

You also have access to thousands of free images to spice up your creation and exclusive templates that you will not find anywhere else. But like most Adobe software, it can be hard to get started with Adobe Spark, especially for beginner users.

Animaker

Best For: All Types of YouTube Ad videos

Price: It doesn’t offer a free plan. Paid plans start at $10 per month.

User Rating: 4.6/5

Animaker is a professional video editing tool that can create very high-quality and unique videos. It is also one of the only tools that you can use to add subtitles to a video. You get to choose from a lot of professionally made templates and choose from a large library of images and videos to add to your project.

It also allows you to add audio to the video in the form of voiceover or music. You can also use the live editing feature to make changes to a video that is already uploaded to YouTube.

Powtoon

Best For: Animated YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $20 a month

User Rating: 4/5

Powtoon is a great solution when the YouTube ad video that you want to create is an animated video. It has numerous features designed to help you create the most interactive animated videos. You have a lot of resources to choose from including various animation styles, whiteboards, and infographics.

It also has a very large library of templates, videos, images, and audio to choose from. But Powtoon doesn’t offer a free plan and hence there is no way for you to test its function before purchasing it.

Magisto

Best For: All Types of YouTube Ads

Price: It doesn’t offer a free plan. Paid plans start at $34.99 a month

User Rating: 4.4/5

Magisto is an online video editing tool that you can use to create video ads very quickly. It is completely deployed on the cloud which means that you don’t have to download any software on your computer. The user interface is very easy to use, allowing users to create professional-quality videos in a matter of minutes.

If you are using it to create longer videos, you can edit the scenes of the video individually and add as many effects as are relevant to your project. It can also be used to create and edit videos on Android and iOS devices.

Creatopy

Best For: All Types of YouTube Ads

Price: A free plan is available. Paid plans start at $17 a month

User Rating: 4.3/5

Creatopy is a simple to use and highly effective video editor that can come in handy when creating YouTube video ads. It offers you the chance to create videos of any size, making it an ideal choice not just for video ads but all types of video ads.

You can upload your images and audio files to add to the video project, or you can choose from the built-in library. Then you can use one or more of the many effects to add the finishing touch.

Tips for Creating YouTube Ads

The following are just some tips to help you create effective and profitable YouTube Video ads;

• Choose the type of ad you would like to create wisely. Learn the different types of YouTube ads and select one based on your brand, advertising budget, and projected reach.
• Use the YouTube targeting options to give your ads the best chance at success. Ensure that you are choosing the right targets to avoid spending money on targets that will not engage with your ad.
• You may also want to use your videos in a remarketing campaign. Remarketing targets the same audience that you targeted before, increasing your chances of getting more engagement.
• When creating the ad, ensure that the content in the ad is compelling and feels natural. Even though the audience will be watching sponsored content it should feel just like any other video.
• You can also drive more engagement by adding interactive elements to the video. These can be calls-to-action, auto-end screens, and cards to showcase your products.

Related FAQs About YouTube Ads

**How do you create a YouTube Ad?

You can easily create a YouTube ad using one of the video editing tools that we have outlined above. Choose the type of YouTube video ad you want to create as it will inform the length of the video you will create.

**Is it Free to Make YouTube Ads?

It can be free. If you choose to use a free video editor, you can create a YouTube ad for free. But you should know that you will still have to pay for YouTube to serve the ad.

**What is a YouTube Ad Specialist?

A YouTube Ads Specialist is a professional who is responsible for creating a YouTube ads strategy and implementing the strategy by creating the YouTube video ads.

**Can I Put My Ads on YouTube?

Yes. YouTube allows you to run your ads and even choose the placement of the ads and target the audiences you want YouTube to serve the ads to.

YouTube video ads can be a great way to reach as many people as you can with your products and services. Now you have several options that you can use to create the ads.

Harmonized Short-Form Videos for Everywhere

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

The vertical video went to a mainstream media style. Nowadays, it’s common for online video, especially on social apps. Mobile video has become the most common way to watch online videos. It makes sense then that vertical is the preferred familiarization for videos. Users don’t want to twist their phones to watch a 30-second ad. Knowing YouTube shorts vertical size is important as well as Facebook vertical video specs.

Social juggernauts like Facebook and YouTube have adopted vertical video size or formats in current years. The newer social apps, like Snapchat and TikTok, use vertical video completely. While most platforms now prefer vertical video, they each have different patterns. Even Instagram vertical video dimensions premiere is different.

Users tinkering in video marketing know it’s essential to stay updated on social media video sizes across all platforms. But, we also know that it is time-consuming to dig through each technical specification of each social app. For that purpose, we have covered all network video sizes for each platform. So, browse the table of contents below and find the video dimensions, aspect ratios, and file sizes you need.

In this article

01 [What Vertical Video Size Do We Usually Use?](#Part 1)

02 [Vertical Video Dimension for Different Social Apps](#Part 2)

03 [Tips: How to Adjust Vertical Videos Size](#Part 3)

Part 1 What Vertical Video Size Do We Usually Use?

Videos come in different sizes. However, one principle is standard in creating them, the vertical video aspect ratio (width to height). This refers to how you compare and create the video height to video ratio (how you intend to record and produce your video).

Ideally, it is what you and viewers will see while watching your video. To create a perfect video, any video creator should decide on the relationship between the video height and width.

When creating YouTube vertical video dimensions, the width is usually longer than the height. Most television videos have a standard ratio of 4:3 and 16:9. However, social media videos are created using a 1:1 and 9:16 ratio.

A smartphone can shoot vertical videos perfectly, but some media players like cameras require editing and adjusting the sizes to get the correct aspect ratio. Experts won’t have difficulties adjusting horizontally shot videos, but an amateur will. Fortunately, you can avoid taking unprofessional shoots by focusing on the frame’s center to capture your subject wholly without clipping important aspects. While editing Facebook vertical video dimensions and other social apps, the results could vary depending on the editing software. But you can rotate the video within the software to get the correct dimensions lest you get ugly videos full of black backgrounds filling the frame.

Most cameras and video recorders have inbuilt settings that switch to aspect ratio when you start recording. And the good thing is that you can adjust the settings to your desired dimensions in the settings section. If you are shooting a vertical video without a preset aspect ratio, then:

• Shoot gently without switching your camera horizontally, especially if you are capturing a narrow view.
• Avoid fast spans as it appears intense on the camera that could result in blurry animations.
• Focus on what you are capturing, and if need be, zoom in to capture every essential detail.

The importance of applying aspect ratio in videos is to ensure your images and videos have excellent resolution. This way, you have a chance to present (market) your idea professionally.

Part 2 Vertical Video Dimension for Different Social Apps

Here is a guide on how to shoot vertical dimensions for various social apps –

1. YouTube Vertical Video Dimension Guide

It is common for viewers to switch to YouTube and watch videos, and this is why you need the work on the perfect YouTube vertical video size. Initially, you could display YouTube videos in different dimensions, but this is no longer the case since the app’s dynamic innovation to view animations in preferred sizes.

Usually, YouTube videos are recorded at a standard aspect ratio of 16: 9. It means that you cannot customize the dimensions as this is this ratio is the default.

Though the 16:9 dimensions are standard, you can also shoot your videos using different ratios like 1:1 (square), 4:3, or 9:16 (vertically). In this case, your video will fit different YouTube videos on each device but will display white or grey padding on the frames by default.

Manually adding padding to your videos reduces the ability to adjust them to different ratios on various devices. If you are yet to switch to YouTube vertical video dimensions, you are missing to increase brand awareness.

2. Facebook Vertical Video Dimension Guide

Facebook vertical video specs have mainly been using the 16:9 ratio. And since the app attracts billions of global users, it’s high time to optimize your snapshots and try posting in different formats.

For your next FB vertical video size for feed videos, think of square snapshots (1:1), 2:3, 4:5, or 16:9. If you love creating Facebook stories, you can stick to the 9:16 ratio. And for Facebook live videos, stick with the Facebook video vertical size, 16:9 dimensions. Note that most Facebook video posts will automatically have a standard measurement of 16:9.

3. Instagram Vertical Video Dimensions Guide

Since the inception of Instagram vertical video dimensions premiere, the ratio has always been 1:1. This dimension makes it optimal for phones and small-sized screens. Here is the ultimate guide for your new Instagram animations:

• 1:1 for square videos.
• 4:5 for portrait shots.
• 9:16 when shooting vertical animations.

If you are going live on Instagram, we recommend 9:16, while you can shoot in 1:1, 4:5, and 16:9 ratios for feed videos. For Instagram stories, we suggest 9:16, but you can always work around 1:1, 4:9, and 16:9.

4. Twitter Vertical Video Dimension Guide

Twitter is quite different when considering feed video dimensions; portrait and square. The former (portrait) is a favorite for ads and marketing videos display (increase brand visibility), whereas the latter is perfect for displaying videos on multiple devices.

Twitter videos can be perfect in the below dimensions:

• Promotional video ads 1:2 39 to 2.39:1
• Six-second short ads 1:2.39 – 2.39:1
• First video ads 1:2.39 – 2.39:1
• Personal portrait (vertical) videos 9:16
• Personal horizontal animations 1:2.39 – 2.39:1

5. WhatsApp Vertical Video Dimension Guide

Most people don’t know the importance of resizing WhatsApp videos. Sharing videos on your WhatsApp status is a marketing strategy, but you must resize your videos well. Most video WhatsApp vertical videos have 4:3 dimensions and a 1080 × 1920 pixels size.

Part 3 Tips: How to Adjust Vertical Videos Size

The smartphone has become the primary tool for taking photos or recording videos, but we hold our mobile phone in a different direction while shooting videos, which causes the wrong adjustment while uploading it. Fortunately, there are ways, and your video can fit any screen without any compromises. Bellow, we are going to tell you two methods to adjust vertical video size

Method 1: Filmora

Filmora allows users to rotate your video to any point they want. What’s more, you can zoom in or crop the undesired parts in the video with a snap. It also offers you preset aspect ratios like 16:9, 9:16; 4:5, 1:1, etc., to help you quickly find the perfect aspect ratio for YouTube, Instagram, and other social apps. Let’s see how to change video adjustment in Filmora.

How to crop aspect ratio at the starting interface:

In this method, you must upload the animation first. Follow these steps:

Step 1: Upload your video into the editing panel.

Step2: Scroll to the drop-down menu to see various dimensions (1:1. 4:3, 9:16, 16:9, and 21:9).

Step3: Select the desired ratio and apply.

Modifying aspect ratio in project settings:

This method allows you to preset the ratios before uploading your media. Most files are preset to a 4:3 ratio, but you can adjust as you wish. Note that uploading a video with other aspect ratios will automatically switch to the default one. However, you can change the ratio by clicking on the project settings tab.

Changing aspect ratio when editing:

You can crop your video after importing it to the Filmora panel using the crop and zoom tools.

Step 1: Right-click on the file in the panel.

Step 2: Select crop and zoom.

Step 3: Click on the desired ratio from the suggestions (16:9, 4:3, 1:1, and 9:16) and confirm the action by clicking OK.

You can also modify the aspect ratio manually, add filters, and blur the background to enhance resolution when editing.

Auto reframing:

Latest Filmora running versions like V10.5 have the auto-reframe feature that can help crop aspect ratio seamlessly. The good thing about this feature is that it detects any object and can remove it if need be. Plus, this video editor also comes with preset aspect ratios that conveniently suit different social apps.

You can auto reframe by:

Step 1: Import the video to the panel. Right-click on the file and select the auto-reframe icon.

Step 2: Choose the desired aspect ratio.

Step 3: Click the analyze icon and wait for the results in a preview window.

Step 4: Adjust the frame by dragging the box to balance the object or leave it if you love the results.

Step 5: When done, rename it and click the export feature to save your new file.

Step 6: Edit (add effects) as desired.

Modifying aspect ratio when exporting:

After saving your file, you can export it to your desired media display device and change the aspect ratio based on your platform settings, as discussed above.

Method 2: Final Cut Pro

Apple’s Final Cut Pro is a compelling software for video editing and compositing. The interface is designed similar with many other video editing programs such as Adobe Premiere and Combustion etc.

To prepare:

• Take vertical videos.
• Connect iPhone to an editing system.
• Enter a password on the iPhone.
• Started Final Cut Pro.
• Create a new library, named it “Vertical Video”.

Steps to adjust vertical video size with Final cut pro:

Step 1: To import the video clip, you want to edit, click on the File > Import Media. The connected iPhone screen appears in the top left corner. The circle icon shows that FCP is still collecting data from the phone and the pointing arrow allows to disconnect.

Step 2: When the iPhone is chosen in the sidebar, thumbnails appear at the bottom of the Media Import window. For example, you can see the four vertical video clips, choose one to edit.

Step 3: The iPhone compresses MP4 video. While editing a simple project, you don’t need to generate optimized media. However, optimizing media will save you time in the long run if you plan to add lots of effects.

Step 4: Now, generate a new project and apply the Automatic settings.

Step 5: Next, edit a vertical clip into the empty new project. Even if this isn’t the first clip you want the audience to see, it is essential because FCP uses this clip to configure the project settings.

Step 6: When that first video clip is edited into the timeline, this dialog arrives. Note that the frame size is already fixed by the size of the video you shot on the iPhone. Don’t change any settings. It allows FCP to automatically configure the project to match the specs of this clip. If you’ve done this correctly, your clip appears vertically in the Viewer.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

AI Portrait – The best feature of Wondershare Filmora for gameplay editing

The AI Portrait is a new add-on in Wondershare Filmora. It can easily remove video backgrounds without using a green screen or chroma key, allowing you to add borders, glitch effects, pixelated, noise, or segmentation video effects.

Conclusion

As you can tell, video dimensions significantly influence your media resolution and impact. Aspect ratio is the standard way to modify your media to fit YouTube, Instagram, Facebook, and other social apps. Changing dimensions is a DIY process; you can edit YouTube vertical video dimensions and other social apps like Facebook and Instagram through Filmora or Final Cut Pro.

Try It Free Try It Free

The vertical video went to a mainstream media style. Nowadays, it’s common for online video, especially on social apps. Mobile video has become the most common way to watch online videos. It makes sense then that vertical is the preferred familiarization for videos. Users don’t want to twist their phones to watch a 30-second ad. Knowing YouTube shorts vertical size is important as well as Facebook vertical video specs.

Social juggernauts like Facebook and YouTube have adopted vertical video size or formats in current years. The newer social apps, like Snapchat and TikTok, use vertical video completely. While most platforms now prefer vertical video, they each have different patterns. Even Instagram vertical video dimensions premiere is different.

Users tinkering in video marketing know it’s essential to stay updated on social media video sizes across all platforms. But, we also know that it is time-consuming to dig through each technical specification of each social app. For that purpose, we have covered all network video sizes for each platform. So, browse the table of contents below and find the video dimensions, aspect ratios, and file sizes you need.

In this article

01 [What Vertical Video Size Do We Usually Use?](#Part 1)

02 [Vertical Video Dimension for Different Social Apps](#Part 2)

03 [Tips: How to Adjust Vertical Videos Size](#Part 3)

Part 1 What Vertical Video Size Do We Usually Use?

Videos come in different sizes. However, one principle is standard in creating them, the vertical video aspect ratio (width to height). This refers to how you compare and create the video height to video ratio (how you intend to record and produce your video).

Ideally, it is what you and viewers will see while watching your video. To create a perfect video, any video creator should decide on the relationship between the video height and width.

When creating YouTube vertical video dimensions, the width is usually longer than the height. Most television videos have a standard ratio of 4:3 and 16:9. However, social media videos are created using a 1:1 and 9:16 ratio.

A smartphone can shoot vertical videos perfectly, but some media players like cameras require editing and adjusting the sizes to get the correct aspect ratio. Experts won’t have difficulties adjusting horizontally shot videos, but an amateur will. Fortunately, you can avoid taking unprofessional shoots by focusing on the frame’s center to capture your subject wholly without clipping important aspects. While editing Facebook vertical video dimensions and other social apps, the results could vary depending on the editing software. But you can rotate the video within the software to get the correct dimensions lest you get ugly videos full of black backgrounds filling the frame.

Most cameras and video recorders have inbuilt settings that switch to aspect ratio when you start recording. And the good thing is that you can adjust the settings to your desired dimensions in the settings section. If you are shooting a vertical video without a preset aspect ratio, then:

• Shoot gently without switching your camera horizontally, especially if you are capturing a narrow view.
• Avoid fast spans as it appears intense on the camera that could result in blurry animations.
• Focus on what you are capturing, and if need be, zoom in to capture every essential detail.

The importance of applying aspect ratio in videos is to ensure your images and videos have excellent resolution. This way, you have a chance to present (market) your idea professionally.

Part 2 Vertical Video Dimension for Different Social Apps

Here is a guide on how to shoot vertical dimensions for various social apps –

1. YouTube Vertical Video Dimension Guide

It is common for viewers to switch to YouTube and watch videos, and this is why you need the work on the perfect YouTube vertical video size. Initially, you could display YouTube videos in different dimensions, but this is no longer the case since the app’s dynamic innovation to view animations in preferred sizes.

Usually, YouTube videos are recorded at a standard aspect ratio of 16: 9. It means that you cannot customize the dimensions as this is this ratio is the default.

Though the 16:9 dimensions are standard, you can also shoot your videos using different ratios like 1:1 (square), 4:3, or 9:16 (vertically). In this case, your video will fit different YouTube videos on each device but will display white or grey padding on the frames by default.

Manually adding padding to your videos reduces the ability to adjust them to different ratios on various devices. If you are yet to switch to YouTube vertical video dimensions, you are missing to increase brand awareness.

2. Facebook Vertical Video Dimension Guide

Facebook vertical video specs have mainly been using the 16:9 ratio. And since the app attracts billions of global users, it’s high time to optimize your snapshots and try posting in different formats.

For your next FB vertical video size for feed videos, think of square snapshots (1:1), 2:3, 4:5, or 16:9. If you love creating Facebook stories, you can stick to the 9:16 ratio. And for Facebook live videos, stick with the Facebook video vertical size, 16:9 dimensions. Note that most Facebook video posts will automatically have a standard measurement of 16:9.

3. Instagram Vertical Video Dimensions Guide

Since the inception of Instagram vertical video dimensions premiere, the ratio has always been 1:1. This dimension makes it optimal for phones and small-sized screens. Here is the ultimate guide for your new Instagram animations:

• 1:1 for square videos.
• 4:5 for portrait shots.
• 9:16 when shooting vertical animations.

If you are going live on Instagram, we recommend 9:16, while you can shoot in 1:1, 4:5, and 16:9 ratios for feed videos. For Instagram stories, we suggest 9:16, but you can always work around 1:1, 4:9, and 16:9.

4. Twitter Vertical Video Dimension Guide

Twitter is quite different when considering feed video dimensions; portrait and square. The former (portrait) is a favorite for ads and marketing videos display (increase brand visibility), whereas the latter is perfect for displaying videos on multiple devices.

Twitter videos can be perfect in the below dimensions:

• Promotional video ads 1:2 39 to 2.39:1
• Six-second short ads 1:2.39 – 2.39:1
• First video ads 1:2.39 – 2.39:1
• Personal portrait (vertical) videos 9:16
• Personal horizontal animations 1:2.39 – 2.39:1

5. WhatsApp Vertical Video Dimension Guide

Most people don’t know the importance of resizing WhatsApp videos. Sharing videos on your WhatsApp status is a marketing strategy, but you must resize your videos well. Most video WhatsApp vertical videos have 4:3 dimensions and a 1080 × 1920 pixels size.

Part 3 Tips: How to Adjust Vertical Videos Size

The smartphone has become the primary tool for taking photos or recording videos, but we hold our mobile phone in a different direction while shooting videos, which causes the wrong adjustment while uploading it. Fortunately, there are ways, and your video can fit any screen without any compromises. Bellow, we are going to tell you two methods to adjust vertical video size

Method 1: Filmora

Filmora allows users to rotate your video to any point they want. What’s more, you can zoom in or crop the undesired parts in the video with a snap. It also offers you preset aspect ratios like 16:9, 9:16; 4:5, 1:1, etc., to help you quickly find the perfect aspect ratio for YouTube, Instagram, and other social apps. Let’s see how to change video adjustment in Filmora.

How to crop aspect ratio at the starting interface:

In this method, you must upload the animation first. Follow these steps:

Step 1: Upload your video into the editing panel.

Step2: Scroll to the drop-down menu to see various dimensions (1:1. 4:3, 9:16, 16:9, and 21:9).

Step3: Select the desired ratio and apply.

Modifying aspect ratio in project settings:

This method allows you to preset the ratios before uploading your media. Most files are preset to a 4:3 ratio, but you can adjust as you wish. Note that uploading a video with other aspect ratios will automatically switch to the default one. However, you can change the ratio by clicking on the project settings tab.

Changing aspect ratio when editing:

You can crop your video after importing it to the Filmora panel using the crop and zoom tools.

Step 1: Right-click on the file in the panel.

Step 2: Select crop and zoom.

Step 3: Click on the desired ratio from the suggestions (16:9, 4:3, 1:1, and 9:16) and confirm the action by clicking OK.

You can also modify the aspect ratio manually, add filters, and blur the background to enhance resolution when editing.

Auto reframing:

Latest Filmora running versions like V10.5 have the auto-reframe feature that can help crop aspect ratio seamlessly. The good thing about this feature is that it detects any object and can remove it if need be. Plus, this video editor also comes with preset aspect ratios that conveniently suit different social apps.

You can auto reframe by:

Step 1: Import the video to the panel. Right-click on the file and select the auto-reframe icon.

Step 2: Choose the desired aspect ratio.

Step 3: Click the analyze icon and wait for the results in a preview window.

Step 4: Adjust the frame by dragging the box to balance the object or leave it if you love the results.

Step 5: When done, rename it and click the export feature to save your new file.

Step 6: Edit (add effects) as desired.

Modifying aspect ratio when exporting:

After saving your file, you can export it to your desired media display device and change the aspect ratio based on your platform settings, as discussed above.

Method 2: Final Cut Pro

Apple’s Final Cut Pro is a compelling software for video editing and compositing. The interface is designed similar with many other video editing programs such as Adobe Premiere and Combustion etc.

To prepare:

• Take vertical videos.
• Connect iPhone to an editing system.
• Enter a password on the iPhone.
• Started Final Cut Pro.
• Create a new library, named it “Vertical Video”.

Steps to adjust vertical video size with Final cut pro:

Step 1: To import the video clip, you want to edit, click on the File > Import Media. The connected iPhone screen appears in the top left corner. The circle icon shows that FCP is still collecting data from the phone and the pointing arrow allows to disconnect.

Step 2: When the iPhone is chosen in the sidebar, thumbnails appear at the bottom of the Media Import window. For example, you can see the four vertical video clips, choose one to edit.

Step 3: The iPhone compresses MP4 video. While editing a simple project, you don’t need to generate optimized media. However, optimizing media will save you time in the long run if you plan to add lots of effects.

Step 4: Now, generate a new project and apply the Automatic settings.

Step 5: Next, edit a vertical clip into the empty new project. Even if this isn’t the first clip you want the audience to see, it is essential because FCP uses this clip to configure the project settings.

Step 6: When that first video clip is edited into the timeline, this dialog arrives. Note that the frame size is already fixed by the size of the video you shot on the iPhone. Don’t change any settings. It allows FCP to automatically configure the project to match the specs of this clip. If you’ve done this correctly, your clip appears vertically in the Viewer.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

AI Portrait – The best feature of Wondershare Filmora for gameplay editing

The AI Portrait is a new add-on in Wondershare Filmora. It can easily remove video backgrounds without using a green screen or chroma key, allowing you to add borders, glitch effects, pixelated, noise, or segmentation video effects.

Conclusion

As you can tell, video dimensions significantly influence your media resolution and impact. Aspect ratio is the standard way to modify your media to fit YouTube, Instagram, Facebook, and other social apps. Changing dimensions is a DIY process; you can edit YouTube vertical video dimensions and other social apps like Facebook and Instagram through Filmora or Final Cut Pro.

Try It Free Try It Free

The vertical video went to a mainstream media style. Nowadays, it’s common for online video, especially on social apps. Mobile video has become the most common way to watch online videos. It makes sense then that vertical is the preferred familiarization for videos. Users don’t want to twist their phones to watch a 30-second ad. Knowing YouTube shorts vertical size is important as well as Facebook vertical video specs.

Social juggernauts like Facebook and YouTube have adopted vertical video size or formats in current years. The newer social apps, like Snapchat and TikTok, use vertical video completely. While most platforms now prefer vertical video, they each have different patterns. Even Instagram vertical video dimensions premiere is different.

Users tinkering in video marketing know it’s essential to stay updated on social media video sizes across all platforms. But, we also know that it is time-consuming to dig through each technical specification of each social app. For that purpose, we have covered all network video sizes for each platform. So, browse the table of contents below and find the video dimensions, aspect ratios, and file sizes you need.

In this article

01 [What Vertical Video Size Do We Usually Use?](#Part 1)

02 [Vertical Video Dimension for Different Social Apps](#Part 2)

03 [Tips: How to Adjust Vertical Videos Size](#Part 3)

Part 1 What Vertical Video Size Do We Usually Use?

Videos come in different sizes. However, one principle is standard in creating them, the vertical video aspect ratio (width to height). This refers to how you compare and create the video height to video ratio (how you intend to record and produce your video).

Ideally, it is what you and viewers will see while watching your video. To create a perfect video, any video creator should decide on the relationship between the video height and width.

When creating YouTube vertical video dimensions, the width is usually longer than the height. Most television videos have a standard ratio of 4:3 and 16:9. However, social media videos are created using a 1:1 and 9:16 ratio.

A smartphone can shoot vertical videos perfectly, but some media players like cameras require editing and adjusting the sizes to get the correct aspect ratio. Experts won’t have difficulties adjusting horizontally shot videos, but an amateur will. Fortunately, you can avoid taking unprofessional shoots by focusing on the frame’s center to capture your subject wholly without clipping important aspects. While editing Facebook vertical video dimensions and other social apps, the results could vary depending on the editing software. But you can rotate the video within the software to get the correct dimensions lest you get ugly videos full of black backgrounds filling the frame.

Most cameras and video recorders have inbuilt settings that switch to aspect ratio when you start recording. And the good thing is that you can adjust the settings to your desired dimensions in the settings section. If you are shooting a vertical video without a preset aspect ratio, then:

• Shoot gently without switching your camera horizontally, especially if you are capturing a narrow view.
• Avoid fast spans as it appears intense on the camera that could result in blurry animations.
• Focus on what you are capturing, and if need be, zoom in to capture every essential detail.

The importance of applying aspect ratio in videos is to ensure your images and videos have excellent resolution. This way, you have a chance to present (market) your idea professionally.

Part 2 Vertical Video Dimension for Different Social Apps

Here is a guide on how to shoot vertical dimensions for various social apps –

1. YouTube Vertical Video Dimension Guide

It is common for viewers to switch to YouTube and watch videos, and this is why you need the work on the perfect YouTube vertical video size. Initially, you could display YouTube videos in different dimensions, but this is no longer the case since the app’s dynamic innovation to view animations in preferred sizes.

Usually, YouTube videos are recorded at a standard aspect ratio of 16: 9. It means that you cannot customize the dimensions as this is this ratio is the default.

Though the 16:9 dimensions are standard, you can also shoot your videos using different ratios like 1:1 (square), 4:3, or 9:16 (vertically). In this case, your video will fit different YouTube videos on each device but will display white or grey padding on the frames by default.

Manually adding padding to your videos reduces the ability to adjust them to different ratios on various devices. If you are yet to switch to YouTube vertical video dimensions, you are missing to increase brand awareness.

2. Facebook Vertical Video Dimension Guide

Facebook vertical video specs have mainly been using the 16:9 ratio. And since the app attracts billions of global users, it’s high time to optimize your snapshots and try posting in different formats.

For your next FB vertical video size for feed videos, think of square snapshots (1:1), 2:3, 4:5, or 16:9. If you love creating Facebook stories, you can stick to the 9:16 ratio. And for Facebook live videos, stick with the Facebook video vertical size, 16:9 dimensions. Note that most Facebook video posts will automatically have a standard measurement of 16:9.

3. Instagram Vertical Video Dimensions Guide

Since the inception of Instagram vertical video dimensions premiere, the ratio has always been 1:1. This dimension makes it optimal for phones and small-sized screens. Here is the ultimate guide for your new Instagram animations:

• 1:1 for square videos.
• 4:5 for portrait shots.
• 9:16 when shooting vertical animations.

If you are going live on Instagram, we recommend 9:16, while you can shoot in 1:1, 4:5, and 16:9 ratios for feed videos. For Instagram stories, we suggest 9:16, but you can always work around 1:1, 4:9, and 16:9.

4. Twitter Vertical Video Dimension Guide

Twitter is quite different when considering feed video dimensions; portrait and square. The former (portrait) is a favorite for ads and marketing videos display (increase brand visibility), whereas the latter is perfect for displaying videos on multiple devices.

Twitter videos can be perfect in the below dimensions:

• Promotional video ads 1:2 39 to 2.39:1
• Six-second short ads 1:2.39 – 2.39:1
• First video ads 1:2.39 – 2.39:1
• Personal portrait (vertical) videos 9:16
• Personal horizontal animations 1:2.39 – 2.39:1

5. WhatsApp Vertical Video Dimension Guide

Most people don’t know the importance of resizing WhatsApp videos. Sharing videos on your WhatsApp status is a marketing strategy, but you must resize your videos well. Most video WhatsApp vertical videos have 4:3 dimensions and a 1080 × 1920 pixels size.

Part 3 Tips: How to Adjust Vertical Videos Size

The smartphone has become the primary tool for taking photos or recording videos, but we hold our mobile phone in a different direction while shooting videos, which causes the wrong adjustment while uploading it. Fortunately, there are ways, and your video can fit any screen without any compromises. Bellow, we are going to tell you two methods to adjust vertical video size

Method 1: Filmora

Filmora allows users to rotate your video to any point they want. What’s more, you can zoom in or crop the undesired parts in the video with a snap. It also offers you preset aspect ratios like 16:9, 9:16; 4:5, 1:1, etc., to help you quickly find the perfect aspect ratio for YouTube, Instagram, and other social apps. Let’s see how to change video adjustment in Filmora.

How to crop aspect ratio at the starting interface:

In this method, you must upload the animation first. Follow these steps:

Step 1: Upload your video into the editing panel.

Step2: Scroll to the drop-down menu to see various dimensions (1:1. 4:3, 9:16, 16:9, and 21:9).

Step3: Select the desired ratio and apply.

Modifying aspect ratio in project settings:

This method allows you to preset the ratios before uploading your media. Most files are preset to a 4:3 ratio, but you can adjust as you wish. Note that uploading a video with other aspect ratios will automatically switch to the default one. However, you can change the ratio by clicking on the project settings tab.

Changing aspect ratio when editing:

You can crop your video after importing it to the Filmora panel using the crop and zoom tools.

Step 1: Right-click on the file in the panel.

Step 2: Select crop and zoom.

Step 3: Click on the desired ratio from the suggestions (16:9, 4:3, 1:1, and 9:16) and confirm the action by clicking OK.

You can also modify the aspect ratio manually, add filters, and blur the background to enhance resolution when editing.

Auto reframing:

Latest Filmora running versions like V10.5 have the auto-reframe feature that can help crop aspect ratio seamlessly. The good thing about this feature is that it detects any object and can remove it if need be. Plus, this video editor also comes with preset aspect ratios that conveniently suit different social apps.

You can auto reframe by:

Step 1: Import the video to the panel. Right-click on the file and select the auto-reframe icon.

Step 2: Choose the desired aspect ratio.

Step 3: Click the analyze icon and wait for the results in a preview window.

Step 4: Adjust the frame by dragging the box to balance the object or leave it if you love the results.

Step 5: When done, rename it and click the export feature to save your new file.

Step 6: Edit (add effects) as desired.

Modifying aspect ratio when exporting:

After saving your file, you can export it to your desired media display device and change the aspect ratio based on your platform settings, as discussed above.

Method 2: Final Cut Pro

Apple’s Final Cut Pro is a compelling software for video editing and compositing. The interface is designed similar with many other video editing programs such as Adobe Premiere and Combustion etc.

To prepare:

• Take vertical videos.
• Connect iPhone to an editing system.
• Enter a password on the iPhone.
• Started Final Cut Pro.
• Create a new library, named it “Vertical Video”.

Steps to adjust vertical video size with Final cut pro:

Step 1: To import the video clip, you want to edit, click on the File > Import Media. The connected iPhone screen appears in the top left corner. The circle icon shows that FCP is still collecting data from the phone and the pointing arrow allows to disconnect.

Step 2: When the iPhone is chosen in the sidebar, thumbnails appear at the bottom of the Media Import window. For example, you can see the four vertical video clips, choose one to edit.

Step 3: The iPhone compresses MP4 video. While editing a simple project, you don’t need to generate optimized media. However, optimizing media will save you time in the long run if you plan to add lots of effects.

Step 4: Now, generate a new project and apply the Automatic settings.

Step 5: Next, edit a vertical clip into the empty new project. Even if this isn’t the first clip you want the audience to see, it is essential because FCP uses this clip to configure the project settings.

Step 6: When that first video clip is edited into the timeline, this dialog arrives. Note that the frame size is already fixed by the size of the video you shot on the iPhone. Don’t change any settings. It allows FCP to automatically configure the project to match the specs of this clip. If you’ve done this correctly, your clip appears vertically in the Viewer.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

AI Portrait – The best feature of Wondershare Filmora for gameplay editing

The AI Portrait is a new add-on in Wondershare Filmora. It can easily remove video backgrounds without using a green screen or chroma key, allowing you to add borders, glitch effects, pixelated, noise, or segmentation video effects.

Conclusion

As you can tell, video dimensions significantly influence your media resolution and impact. Aspect ratio is the standard way to modify your media to fit YouTube, Instagram, Facebook, and other social apps. Changing dimensions is a DIY process; you can edit YouTube vertical video dimensions and other social apps like Facebook and Instagram through Filmora or Final Cut Pro.

Try It Free Try It Free

The vertical video went to a mainstream media style. Nowadays, it’s common for online video, especially on social apps. Mobile video has become the most common way to watch online videos. It makes sense then that vertical is the preferred familiarization for videos. Users don’t want to twist their phones to watch a 30-second ad. Knowing YouTube shorts vertical size is important as well as Facebook vertical video specs.

Social juggernauts like Facebook and YouTube have adopted vertical video size or formats in current years. The newer social apps, like Snapchat and TikTok, use vertical video completely. While most platforms now prefer vertical video, they each have different patterns. Even Instagram vertical video dimensions premiere is different.

Users tinkering in video marketing know it’s essential to stay updated on social media video sizes across all platforms. But, we also know that it is time-consuming to dig through each technical specification of each social app. For that purpose, we have covered all network video sizes for each platform. So, browse the table of contents below and find the video dimensions, aspect ratios, and file sizes you need.

In this article

01 [What Vertical Video Size Do We Usually Use?](#Part 1)

02 [Vertical Video Dimension for Different Social Apps](#Part 2)

03 [Tips: How to Adjust Vertical Videos Size](#Part 3)

Part 1 What Vertical Video Size Do We Usually Use?

Videos come in different sizes. However, one principle is standard in creating them, the vertical video aspect ratio (width to height). This refers to how you compare and create the video height to video ratio (how you intend to record and produce your video).

Ideally, it is what you and viewers will see while watching your video. To create a perfect video, any video creator should decide on the relationship between the video height and width.

When creating YouTube vertical video dimensions, the width is usually longer than the height. Most television videos have a standard ratio of 4:3 and 16:9. However, social media videos are created using a 1:1 and 9:16 ratio.

A smartphone can shoot vertical videos perfectly, but some media players like cameras require editing and adjusting the sizes to get the correct aspect ratio. Experts won’t have difficulties adjusting horizontally shot videos, but an amateur will. Fortunately, you can avoid taking unprofessional shoots by focusing on the frame’s center to capture your subject wholly without clipping important aspects. While editing Facebook vertical video dimensions and other social apps, the results could vary depending on the editing software. But you can rotate the video within the software to get the correct dimensions lest you get ugly videos full of black backgrounds filling the frame.

Most cameras and video recorders have inbuilt settings that switch to aspect ratio when you start recording. And the good thing is that you can adjust the settings to your desired dimensions in the settings section. If you are shooting a vertical video without a preset aspect ratio, then:

• Shoot gently without switching your camera horizontally, especially if you are capturing a narrow view.
• Avoid fast spans as it appears intense on the camera that could result in blurry animations.
• Focus on what you are capturing, and if need be, zoom in to capture every essential detail.

The importance of applying aspect ratio in videos is to ensure your images and videos have excellent resolution. This way, you have a chance to present (market) your idea professionally.

Part 2 Vertical Video Dimension for Different Social Apps

Here is a guide on how to shoot vertical dimensions for various social apps –

1. YouTube Vertical Video Dimension Guide

It is common for viewers to switch to YouTube and watch videos, and this is why you need the work on the perfect YouTube vertical video size. Initially, you could display YouTube videos in different dimensions, but this is no longer the case since the app’s dynamic innovation to view animations in preferred sizes.

Usually, YouTube videos are recorded at a standard aspect ratio of 16: 9. It means that you cannot customize the dimensions as this is this ratio is the default.

Though the 16:9 dimensions are standard, you can also shoot your videos using different ratios like 1:1 (square), 4:3, or 9:16 (vertically). In this case, your video will fit different YouTube videos on each device but will display white or grey padding on the frames by default.

Manually adding padding to your videos reduces the ability to adjust them to different ratios on various devices. If you are yet to switch to YouTube vertical video dimensions, you are missing to increase brand awareness.

2. Facebook Vertical Video Dimension Guide

Facebook vertical video specs have mainly been using the 16:9 ratio. And since the app attracts billions of global users, it’s high time to optimize your snapshots and try posting in different formats.

For your next FB vertical video size for feed videos, think of square snapshots (1:1), 2:3, 4:5, or 16:9. If you love creating Facebook stories, you can stick to the 9:16 ratio. And for Facebook live videos, stick with the Facebook video vertical size, 16:9 dimensions. Note that most Facebook video posts will automatically have a standard measurement of 16:9.

3. Instagram Vertical Video Dimensions Guide

Since the inception of Instagram vertical video dimensions premiere, the ratio has always been 1:1. This dimension makes it optimal for phones and small-sized screens. Here is the ultimate guide for your new Instagram animations:

• 1:1 for square videos.
• 4:5 for portrait shots.
• 9:16 when shooting vertical animations.

If you are going live on Instagram, we recommend 9:16, while you can shoot in 1:1, 4:5, and 16:9 ratios for feed videos. For Instagram stories, we suggest 9:16, but you can always work around 1:1, 4:9, and 16:9.

4. Twitter Vertical Video Dimension Guide

Twitter is quite different when considering feed video dimensions; portrait and square. The former (portrait) is a favorite for ads and marketing videos display (increase brand visibility), whereas the latter is perfect for displaying videos on multiple devices.

Twitter videos can be perfect in the below dimensions:

• Promotional video ads 1:2 39 to 2.39:1
• Six-second short ads 1:2.39 – 2.39:1
• First video ads 1:2.39 – 2.39:1
• Personal portrait (vertical) videos 9:16
• Personal horizontal animations 1:2.39 – 2.39:1

5. WhatsApp Vertical Video Dimension Guide

Most people don’t know the importance of resizing WhatsApp videos. Sharing videos on your WhatsApp status is a marketing strategy, but you must resize your videos well. Most video WhatsApp vertical videos have 4:3 dimensions and a 1080 × 1920 pixels size.

Part 3 Tips: How to Adjust Vertical Videos Size

The smartphone has become the primary tool for taking photos or recording videos, but we hold our mobile phone in a different direction while shooting videos, which causes the wrong adjustment while uploading it. Fortunately, there are ways, and your video can fit any screen without any compromises. Bellow, we are going to tell you two methods to adjust vertical video size

Method 1: Filmora

Filmora allows users to rotate your video to any point they want. What’s more, you can zoom in or crop the undesired parts in the video with a snap. It also offers you preset aspect ratios like 16:9, 9:16; 4:5, 1:1, etc., to help you quickly find the perfect aspect ratio for YouTube, Instagram, and other social apps. Let’s see how to change video adjustment in Filmora.

How to crop aspect ratio at the starting interface:

In this method, you must upload the animation first. Follow these steps:

Step 1: Upload your video into the editing panel.

Step2: Scroll to the drop-down menu to see various dimensions (1:1. 4:3, 9:16, 16:9, and 21:9).

Step3: Select the desired ratio and apply.

Modifying aspect ratio in project settings:

This method allows you to preset the ratios before uploading your media. Most files are preset to a 4:3 ratio, but you can adjust as you wish. Note that uploading a video with other aspect ratios will automatically switch to the default one. However, you can change the ratio by clicking on the project settings tab.

Changing aspect ratio when editing:

You can crop your video after importing it to the Filmora panel using the crop and zoom tools.

Step 1: Right-click on the file in the panel.

Step 2: Select crop and zoom.

Step 3: Click on the desired ratio from the suggestions (16:9, 4:3, 1:1, and 9:16) and confirm the action by clicking OK.

You can also modify the aspect ratio manually, add filters, and blur the background to enhance resolution when editing.

Auto reframing:

Latest Filmora running versions like V10.5 have the auto-reframe feature that can help crop aspect ratio seamlessly. The good thing about this feature is that it detects any object and can remove it if need be. Plus, this video editor also comes with preset aspect ratios that conveniently suit different social apps.

You can auto reframe by:

Step 1: Import the video to the panel. Right-click on the file and select the auto-reframe icon.

Step 2: Choose the desired aspect ratio.

Step 3: Click the analyze icon and wait for the results in a preview window.

Step 4: Adjust the frame by dragging the box to balance the object or leave it if you love the results.

Step 5: When done, rename it and click the export feature to save your new file.

Step 6: Edit (add effects) as desired.

Modifying aspect ratio when exporting:

After saving your file, you can export it to your desired media display device and change the aspect ratio based on your platform settings, as discussed above.

Method 2: Final Cut Pro

Apple’s Final Cut Pro is a compelling software for video editing and compositing. The interface is designed similar with many other video editing programs such as Adobe Premiere and Combustion etc.

To prepare:

• Take vertical videos.
• Connect iPhone to an editing system.
• Enter a password on the iPhone.
• Started Final Cut Pro.
• Create a new library, named it “Vertical Video”.

Steps to adjust vertical video size with Final cut pro:

Step 1: To import the video clip, you want to edit, click on the File > Import Media. The connected iPhone screen appears in the top left corner. The circle icon shows that FCP is still collecting data from the phone and the pointing arrow allows to disconnect.

Step 2: When the iPhone is chosen in the sidebar, thumbnails appear at the bottom of the Media Import window. For example, you can see the four vertical video clips, choose one to edit.

Step 3: The iPhone compresses MP4 video. While editing a simple project, you don’t need to generate optimized media. However, optimizing media will save you time in the long run if you plan to add lots of effects.

Step 4: Now, generate a new project and apply the Automatic settings.

Step 5: Next, edit a vertical clip into the empty new project. Even if this isn’t the first clip you want the audience to see, it is essential because FCP uses this clip to configure the project settings.

Step 6: When that first video clip is edited into the timeline, this dialog arrives. Note that the frame size is already fixed by the size of the video you shot on the iPhone. Don’t change any settings. It allows FCP to automatically configure the project to match the specs of this clip. If you’ve done this correctly, your clip appears vertically in the Viewer.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

AI Portrait – The best feature of Wondershare Filmora for gameplay editing

The AI Portrait is a new add-on in Wondershare Filmora. It can easily remove video backgrounds without using a green screen or chroma key, allowing you to add borders, glitch effects, pixelated, noise, or segmentation video effects.

Conclusion

As you can tell, video dimensions significantly influence your media resolution and impact. Aspect ratio is the standard way to modify your media to fit YouTube, Instagram, Facebook, and other social apps. Changing dimensions is a DIY process; you can edit YouTube vertical video dimensions and other social apps like Facebook and Instagram through Filmora or Final Cut Pro.

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