Enhance Viewer Engagement: The Top 6 Methods for Higher YouTube Audience Retention

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Best Practices for YouTube Video Brightness and Contrast

How To Light Your YouTube Video

Richard Bennett

Oct 26, 2023• Proven solutions

0

When it comes to sensitivity to light, no consumer-level camera sensor comes close in performance to the human eye. Many newbies to videography, though, don’t think about this when they use their camera indoors and discover that their recorded footage appears too dark.

If you want to use your camera indoors as many YouTubers do, you’ll need to have extra light. But the solution is not as simple as surrounding yourself with lamps that are all randomly placed.

Below, I’ll go into detail on how you can set up your lighting equipment to make your YouTube videos look good.

Table of Contents Using Light You Already Have Window LightingHome Lighting Home Studio Lighting Light Control3-Point Lighting4-Point Lighting

Part 1: Using Light You Already Have

Most beginner YouTubers light their videos with what they already have. That’s what I did to start as well. In the past, my video recording space consisted of natural sunlight coming from my window and ceiling light for times when the sunlight wasn’t strong enough.

1. Window Lighting

The best thing about window lighting is that it’s free. The worst thing about it is that it’s uncontrollable. The amount of light you get in your video can vary with all the changes in the weather.

Window lighting for me was especially difficult to work with because I live in a very rainy and cloudy city, Vancouver, Canada, where we pretty much just get three months of good sun.

Above are two freeze frames from one of Daniel’s past window-lit vlogs. Although these two frames are both from the same vlog, you can see that the image on the right looks brighter due to clearer skies at that moment. These varying amounts of light is what you will have to deal with if you choose to light your YouTube video with window lighting.

2. Home Lighting

Home lighting is another source of light that many new YouTubers use. In the past, when my window light wasn’t strong enough to light my video recording space, I would turn on the ceiling light.

Notice how the color of Daniel’s skin looks much more orange here (above) than the color of the skin in the two side-by-side window lighting examples? The side of the face also appears to look bluer. This all happened because he mixed up different color temperatures shining out of the two lights (cooler window light and warmer ceiling light).

Most home lighting is warmer in its color temperature. If you want to use your home lights without everything being orange-tinted, you’ll need to switch out your light bulbs for daytime LED light bulbs.

Ceiling lights are also typically situated in the center of a room in order to light an entire room evenly. This is not likely to be the best location for your filming video. Since the ceiling light was directly above the face in the above example, you can see harder shadows beneath his cheeks.

Part 2: Home Studio Lighting

If you rather not deal with all the window and home lighting challenges, you can set up studio lighting in your home.

1. Light Control

The first thing you’ll want to do to set up studio lighting in your home is to pick a room to film in and eliminate as much external lighting as you can. Use blinds, curtains, towels, or any thick fabric to block sunlight from shining into your room.

2. 3-Point Lighting

The most common setup for studio lighting is 3-point lighting. For this kind of lighting you’ll need three lights: a key light, a fill light, and a back light (also called a hair light).

Out of the three lights, the key light should be the brightest. When it is positioned to the left of you (as shown in the diagram above) your right side will have shadows.

To minimize the shadows on your right side, use a weaker light as a fill light. You don’t want your fill light to completely eliminate all your shadows or else your shot will look flat.

Lastly, a backlight positioned behind you can give an appealing highlight to the ends of your head and even help to separate your hair from blending into your background if both happen to be dark.

3. 4-Point Lighting

As a YouTuber, you may not only want yourself to be seen optimally with proper lighting, but you may also want your background to be seen optimally, especially if you’ve taken the time to decorate it for your audience.

What you’ll need to ensure that your background is sufficiently lit is 4-point lighting setup. The 4-point lighting setup is the same as a 3-point lighting setup, but with an additional light shining at your background.

For more information on lighting equipment, check out my Top 17 Video Lighting Equipment For YouTubers .

Touch Up YouTube Videos with Filmora

Filmora is one of the best video editing software for YouTube beginners to start the YouTube channel. So, if you find the lighting isn’t perfect after recording, you can use the Auto Color Enhancement feature in Filmora to adjust the color with one-click. Or, you can change the white balance, Light, color, and HSL manually. Filmora also features some presets and LUTs templates , which allows you to apply pre-programmed effects to video for color correction faster.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

When it comes to sensitivity to light, no consumer-level camera sensor comes close in performance to the human eye. Many newbies to videography, though, don’t think about this when they use their camera indoors and discover that their recorded footage appears too dark.

If you want to use your camera indoors as many YouTubers do, you’ll need to have extra light. But the solution is not as simple as surrounding yourself with lamps that are all randomly placed.

Below, I’ll go into detail on how you can set up your lighting equipment to make your YouTube videos look good.

Table of Contents Using Light You Already Have Window LightingHome Lighting Home Studio Lighting Light Control3-Point Lighting4-Point Lighting

Part 1: Using Light You Already Have

Most beginner YouTubers light their videos with what they already have. That’s what I did to start as well. In the past, my video recording space consisted of natural sunlight coming from my window and ceiling light for times when the sunlight wasn’t strong enough.

1. Window Lighting

The best thing about window lighting is that it’s free. The worst thing about it is that it’s uncontrollable. The amount of light you get in your video can vary with all the changes in the weather.

Window lighting for me was especially difficult to work with because I live in a very rainy and cloudy city, Vancouver, Canada, where we pretty much just get three months of good sun.

Above are two freeze frames from one of Daniel’s past window-lit vlogs. Although these two frames are both from the same vlog, you can see that the image on the right looks brighter due to clearer skies at that moment. These varying amounts of light is what you will have to deal with if you choose to light your YouTube video with window lighting.

2. Home Lighting

Home lighting is another source of light that many new YouTubers use. In the past, when my window light wasn’t strong enough to light my video recording space, I would turn on the ceiling light.

Notice how the color of Daniel’s skin looks much more orange here (above) than the color of the skin in the two side-by-side window lighting examples? The side of the face also appears to look bluer. This all happened because he mixed up different color temperatures shining out of the two lights (cooler window light and warmer ceiling light).

Most home lighting is warmer in its color temperature. If you want to use your home lights without everything being orange-tinted, you’ll need to switch out your light bulbs for daytime LED light bulbs.

Ceiling lights are also typically situated in the center of a room in order to light an entire room evenly. This is not likely to be the best location for your filming video. Since the ceiling light was directly above the face in the above example, you can see harder shadows beneath his cheeks.

Part 2: Home Studio Lighting

If you rather not deal with all the window and home lighting challenges, you can set up studio lighting in your home.

1. Light Control

The first thing you’ll want to do to set up studio lighting in your home is to pick a room to film in and eliminate as much external lighting as you can. Use blinds, curtains, towels, or any thick fabric to block sunlight from shining into your room.

2. 3-Point Lighting

The most common setup for studio lighting is 3-point lighting. For this kind of lighting you’ll need three lights: a key light, a fill light, and a back light (also called a hair light).

Out of the three lights, the key light should be the brightest. When it is positioned to the left of you (as shown in the diagram above) your right side will have shadows.

To minimize the shadows on your right side, use a weaker light as a fill light. You don’t want your fill light to completely eliminate all your shadows or else your shot will look flat.

Lastly, a backlight positioned behind you can give an appealing highlight to the ends of your head and even help to separate your hair from blending into your background if both happen to be dark.

3. 4-Point Lighting

As a YouTuber, you may not only want yourself to be seen optimally with proper lighting, but you may also want your background to be seen optimally, especially if you’ve taken the time to decorate it for your audience.

What you’ll need to ensure that your background is sufficiently lit is 4-point lighting setup. The 4-point lighting setup is the same as a 3-point lighting setup, but with an additional light shining at your background.

For more information on lighting equipment, check out my Top 17 Video Lighting Equipment For YouTubers .

Touch Up YouTube Videos with Filmora

Filmora is one of the best video editing software for YouTube beginners to start the YouTube channel. So, if you find the lighting isn’t perfect after recording, you can use the Auto Color Enhancement feature in Filmora to adjust the color with one-click. Or, you can change the white balance, Light, color, and HSL manually. Filmora also features some presets and LUTs templates , which allows you to apply pre-programmed effects to video for color correction faster.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

When it comes to sensitivity to light, no consumer-level camera sensor comes close in performance to the human eye. Many newbies to videography, though, don’t think about this when they use their camera indoors and discover that their recorded footage appears too dark.

If you want to use your camera indoors as many YouTubers do, you’ll need to have extra light. But the solution is not as simple as surrounding yourself with lamps that are all randomly placed.

Below, I’ll go into detail on how you can set up your lighting equipment to make your YouTube videos look good.

Table of Contents Using Light You Already Have Window LightingHome Lighting Home Studio Lighting Light Control3-Point Lighting4-Point Lighting

Part 1: Using Light You Already Have

Most beginner YouTubers light their videos with what they already have. That’s what I did to start as well. In the past, my video recording space consisted of natural sunlight coming from my window and ceiling light for times when the sunlight wasn’t strong enough.

1. Window Lighting

The best thing about window lighting is that it’s free. The worst thing about it is that it’s uncontrollable. The amount of light you get in your video can vary with all the changes in the weather.

Window lighting for me was especially difficult to work with because I live in a very rainy and cloudy city, Vancouver, Canada, where we pretty much just get three months of good sun.

Above are two freeze frames from one of Daniel’s past window-lit vlogs. Although these two frames are both from the same vlog, you can see that the image on the right looks brighter due to clearer skies at that moment. These varying amounts of light is what you will have to deal with if you choose to light your YouTube video with window lighting.

2. Home Lighting

Home lighting is another source of light that many new YouTubers use. In the past, when my window light wasn’t strong enough to light my video recording space, I would turn on the ceiling light.

Notice how the color of Daniel’s skin looks much more orange here (above) than the color of the skin in the two side-by-side window lighting examples? The side of the face also appears to look bluer. This all happened because he mixed up different color temperatures shining out of the two lights (cooler window light and warmer ceiling light).

Most home lighting is warmer in its color temperature. If you want to use your home lights without everything being orange-tinted, you’ll need to switch out your light bulbs for daytime LED light bulbs.

Ceiling lights are also typically situated in the center of a room in order to light an entire room evenly. This is not likely to be the best location for your filming video. Since the ceiling light was directly above the face in the above example, you can see harder shadows beneath his cheeks.

Part 2: Home Studio Lighting

If you rather not deal with all the window and home lighting challenges, you can set up studio lighting in your home.

1. Light Control

The first thing you’ll want to do to set up studio lighting in your home is to pick a room to film in and eliminate as much external lighting as you can. Use blinds, curtains, towels, or any thick fabric to block sunlight from shining into your room.

2. 3-Point Lighting

The most common setup for studio lighting is 3-point lighting. For this kind of lighting you’ll need three lights: a key light, a fill light, and a back light (also called a hair light).

Out of the three lights, the key light should be the brightest. When it is positioned to the left of you (as shown in the diagram above) your right side will have shadows.

To minimize the shadows on your right side, use a weaker light as a fill light. You don’t want your fill light to completely eliminate all your shadows or else your shot will look flat.

Lastly, a backlight positioned behind you can give an appealing highlight to the ends of your head and even help to separate your hair from blending into your background if both happen to be dark.

3. 4-Point Lighting

As a YouTuber, you may not only want yourself to be seen optimally with proper lighting, but you may also want your background to be seen optimally, especially if you’ve taken the time to decorate it for your audience.

What you’ll need to ensure that your background is sufficiently lit is 4-point lighting setup. The 4-point lighting setup is the same as a 3-point lighting setup, but with an additional light shining at your background.

For more information on lighting equipment, check out my Top 17 Video Lighting Equipment For YouTubers .

Touch Up YouTube Videos with Filmora

Filmora is one of the best video editing software for YouTube beginners to start the YouTube channel. So, if you find the lighting isn’t perfect after recording, you can use the Auto Color Enhancement feature in Filmora to adjust the color with one-click. Or, you can change the white balance, Light, color, and HSL manually. Filmora also features some presets and LUTs templates , which allows you to apply pre-programmed effects to video for color correction faster.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

When it comes to sensitivity to light, no consumer-level camera sensor comes close in performance to the human eye. Many newbies to videography, though, don’t think about this when they use their camera indoors and discover that their recorded footage appears too dark.

If you want to use your camera indoors as many YouTubers do, you’ll need to have extra light. But the solution is not as simple as surrounding yourself with lamps that are all randomly placed.

Below, I’ll go into detail on how you can set up your lighting equipment to make your YouTube videos look good.

Table of Contents Using Light You Already Have Window LightingHome Lighting Home Studio Lighting Light Control3-Point Lighting4-Point Lighting

Part 1: Using Light You Already Have

Most beginner YouTubers light their videos with what they already have. That’s what I did to start as well. In the past, my video recording space consisted of natural sunlight coming from my window and ceiling light for times when the sunlight wasn’t strong enough.

1. Window Lighting

The best thing about window lighting is that it’s free. The worst thing about it is that it’s uncontrollable. The amount of light you get in your video can vary with all the changes in the weather.

Window lighting for me was especially difficult to work with because I live in a very rainy and cloudy city, Vancouver, Canada, where we pretty much just get three months of good sun.

Above are two freeze frames from one of Daniel’s past window-lit vlogs. Although these two frames are both from the same vlog, you can see that the image on the right looks brighter due to clearer skies at that moment. These varying amounts of light is what you will have to deal with if you choose to light your YouTube video with window lighting.

2. Home Lighting

Home lighting is another source of light that many new YouTubers use. In the past, when my window light wasn’t strong enough to light my video recording space, I would turn on the ceiling light.

Notice how the color of Daniel’s skin looks much more orange here (above) than the color of the skin in the two side-by-side window lighting examples? The side of the face also appears to look bluer. This all happened because he mixed up different color temperatures shining out of the two lights (cooler window light and warmer ceiling light).

Most home lighting is warmer in its color temperature. If you want to use your home lights without everything being orange-tinted, you’ll need to switch out your light bulbs for daytime LED light bulbs.

Ceiling lights are also typically situated in the center of a room in order to light an entire room evenly. This is not likely to be the best location for your filming video. Since the ceiling light was directly above the face in the above example, you can see harder shadows beneath his cheeks.

Part 2: Home Studio Lighting

If you rather not deal with all the window and home lighting challenges, you can set up studio lighting in your home.

1. Light Control

The first thing you’ll want to do to set up studio lighting in your home is to pick a room to film in and eliminate as much external lighting as you can. Use blinds, curtains, towels, or any thick fabric to block sunlight from shining into your room.

2. 3-Point Lighting

The most common setup for studio lighting is 3-point lighting. For this kind of lighting you’ll need three lights: a key light, a fill light, and a back light (also called a hair light).

Out of the three lights, the key light should be the brightest. When it is positioned to the left of you (as shown in the diagram above) your right side will have shadows.

To minimize the shadows on your right side, use a weaker light as a fill light. You don’t want your fill light to completely eliminate all your shadows or else your shot will look flat.

Lastly, a backlight positioned behind you can give an appealing highlight to the ends of your head and even help to separate your hair from blending into your background if both happen to be dark.

3. 4-Point Lighting

As a YouTuber, you may not only want yourself to be seen optimally with proper lighting, but you may also want your background to be seen optimally, especially if you’ve taken the time to decorate it for your audience.

What you’ll need to ensure that your background is sufficiently lit is 4-point lighting setup. The 4-point lighting setup is the same as a 3-point lighting setup, but with an additional light shining at your background.

For more information on lighting equipment, check out my Top 17 Video Lighting Equipment For YouTubers .

Touch Up YouTube Videos with Filmora

Filmora is one of the best video editing software for YouTube beginners to start the YouTube channel. So, if you find the lighting isn’t perfect after recording, you can use the Auto Color Enhancement feature in Filmora to adjust the color with one-click. Or, you can change the white balance, Light, color, and HSL manually. Filmora also features some presets and LUTs templates , which allows you to apply pre-programmed effects to video for color correction faster.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: