Engage Viewers with Powerful Channel-Building Stories

The Best Storytelling Techniques to Grow Your YouTube Channel

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Understanding & Implementing CC Licenses Wisely

How to Use Creative Commons Copyright Licenses [Complete Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

0

You might have noticed that, when you post a video, you get to choose how you want to copyright it: standard license, or creative commons. You’ve also probably noticed that when you looking for royalty-free music or stock footage a lot of it is licensed through creative commons.

So, what exactly are creative commons ?

To hold the copyright to a creative work means that you own it, and anybody who wants to use your work for anything (i.e. uses a song you composed in their YouTube video) has to do so on your terms. When you license your work through creative commons you do not give up your rights to your creative work (a common misconception).

When you use a creative commons license you are outlining the terms under which other creators are allowed to use your creations in their projects for free if they credit you for your work.

If you do not want anyone using your work for free in any context, you stick to traditional copyrighting.

But if you’ve created a piece of music, a photograph, or a clip that you wouldn’t mind other people using, potentially as a way to get your name out there, you might want to consider creative commons.

There are 6 different creative commons licenses. Which is right for you will depend on your answers to these two questions:

Are you okay with a creator making money off of something they create using your work?

Are you okay with a creator producing a derivative of your work?

To say ‘no derivatives’ is to say ‘I’m okay with people using it, so long as they don’t change it’. One example of a derivative is a techno remix of a song. If you are alright with other creators making derivatives of your work, you may also want to require them to ‘ShareAlike’. ShareAlike means that the creator of that techno remix of your song has to use the same creative commons license you used for your original to distribute the remix.

An example of a derivative someone might make of a YouTube video would be auto-tuning it to make a song or cutting up your video to make one that’s just ‘the funny parts’.

Here are the 6 creative commons licenses, and a chart you can use as a quick reference tool.

Attribution – CC BY

If you’re using music or other media with this license, all you need to do is credit the artist.

If you license your video this way, people can do whatever they like with any element of it (video or sound) so long as they credit you. I.e. if someone wanted to mute your clips and use you as stock footage in a bigger project, they could.

Attribution-ShareAlike – CC BY-SA

If you use music, photos, or any other media licensed this way, then you must both credit the artist and license your video this same way. Meaning, you can’t use YouTube’s standard license and must instead allow for others to use your work the way you are using the licensed media.

If you apply this license to your video, you’re saying you don’t mind people using all or portions of your video for their project so long as they allow others to use their work in the same way.

Attribution-NoDerivs – CC BY-ND

This one can get tricky.

Essentially, you can use media licensed this way so long as you don’t alter it or create a different version. For example, you can’t take a song licensed this way and use it in a mashup with another song. That part is clear. Where it gets tricky is when you want to use a song in your video.

Under normal copyright rules, using a royalty-free song in the background of your video would not count as creating a derivative. The definition of derivative according to creative commons is a bit broader and includes ‘syncing’. This means you can’t take an ‘Attribution-NoDerivs’ song and create any kind of music video for it.

For example, you can’t edit clips of yourself snowboarding so that they’re in sync with a song that has this license.

Whether or not you can play the song in the background of your vlog while you are speaking can be a bit of a grey area. In theory, it shouldn’t be a problem, but if you’re accessing the music through a social site like SoundCloud then it might be best to ask the artist first.

There’s no reason to license your YouTube videos this way. If people cannot alter your video, all that’s left is for them to repost it. Even though they’d also be crediting you, they’d still essentially be stealing views and ad revenue from your original video.

Attribution-NonCommercial – CC BY-NC

If you’re using stock footage, music, or stock photos licensed this way then you should still be able to monetize your video. YouTube monetization and commercial use are different things. However, there is a lot of confusion about this issue, and chances are the rights holder intends for this license to mean ‘no monetization’.

What you definitely could not do with a NonCommercial license is to use the song/other media in an actual commercial for a product, including product placement that a brand is paying you for.

If you license your video this way, people can use it in whatever way they like so long as they credit you and don’t try to make money off of it. Once again, that doesn’t mean they can’t use it in a YouTube video which they monetize because, technically, they’d be making money off of the ad that ran ahead of the video and not the video itself.

The thing to be careful of with this license is that it’s not ‘ShareAlike’. So, if you license your video this way somebody could use your clips as stock footage and then provide them - as part of their project – for free to a third person to use in a project they were making money off of.

Attribution-NonCommercial-ShareAlike – CC BY-NC-SA

Music and other media with an ‘Attribution-NonCommercial-ShareAlike’ license can be used in and altered for your videos, so long as you aren’t making money off those videos. You must also use this same license for the video you create using elements licensed this way.

If you license your video this way, people can use it or a portion of it in their project if they credit you. They must also use this same license for their video if they do. This protects you from the situation where a third person who never licensed your original content is making money off of it.

Attribution-NonCommercial-NoDerivs – CC BY-NC-ND

There aren’t many situations where you would be using media licensed this way in your YouTube videos. You can’t alter it, sync videos to it, or make money from any video that uses it.

You also probably shouldn’t use this license for your videos. ‘NoDerivs’ means there are not many ways people could use your content, except to repost full videos and steal your views.

Edit Video with the Most Excellent Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

You might have noticed that, when you post a video, you get to choose how you want to copyright it: standard license, or creative commons. You’ve also probably noticed that when you looking for royalty-free music or stock footage a lot of it is licensed through creative commons.

So, what exactly are creative commons ?

To hold the copyright to a creative work means that you own it, and anybody who wants to use your work for anything (i.e. uses a song you composed in their YouTube video) has to do so on your terms. When you license your work through creative commons you do not give up your rights to your creative work (a common misconception).

When you use a creative commons license you are outlining the terms under which other creators are allowed to use your creations in their projects for free if they credit you for your work.

If you do not want anyone using your work for free in any context, you stick to traditional copyrighting.

But if you’ve created a piece of music, a photograph, or a clip that you wouldn’t mind other people using, potentially as a way to get your name out there, you might want to consider creative commons.

There are 6 different creative commons licenses. Which is right for you will depend on your answers to these two questions:

Are you okay with a creator making money off of something they create using your work?

Are you okay with a creator producing a derivative of your work?

To say ‘no derivatives’ is to say ‘I’m okay with people using it, so long as they don’t change it’. One example of a derivative is a techno remix of a song. If you are alright with other creators making derivatives of your work, you may also want to require them to ‘ShareAlike’. ShareAlike means that the creator of that techno remix of your song has to use the same creative commons license you used for your original to distribute the remix.

An example of a derivative someone might make of a YouTube video would be auto-tuning it to make a song or cutting up your video to make one that’s just ‘the funny parts’.

Here are the 6 creative commons licenses, and a chart you can use as a quick reference tool.

Attribution – CC BY

If you’re using music or other media with this license, all you need to do is credit the artist.

If you license your video this way, people can do whatever they like with any element of it (video or sound) so long as they credit you. I.e. if someone wanted to mute your clips and use you as stock footage in a bigger project, they could.

Attribution-ShareAlike – CC BY-SA

If you use music, photos, or any other media licensed this way, then you must both credit the artist and license your video this same way. Meaning, you can’t use YouTube’s standard license and must instead allow for others to use your work the way you are using the licensed media.

If you apply this license to your video, you’re saying you don’t mind people using all or portions of your video for their project so long as they allow others to use their work in the same way.

Attribution-NoDerivs – CC BY-ND

This one can get tricky.

Essentially, you can use media licensed this way so long as you don’t alter it or create a different version. For example, you can’t take a song licensed this way and use it in a mashup with another song. That part is clear. Where it gets tricky is when you want to use a song in your video.

Under normal copyright rules, using a royalty-free song in the background of your video would not count as creating a derivative. The definition of derivative according to creative commons is a bit broader and includes ‘syncing’. This means you can’t take an ‘Attribution-NoDerivs’ song and create any kind of music video for it.

For example, you can’t edit clips of yourself snowboarding so that they’re in sync with a song that has this license.

Whether or not you can play the song in the background of your vlog while you are speaking can be a bit of a grey area. In theory, it shouldn’t be a problem, but if you’re accessing the music through a social site like SoundCloud then it might be best to ask the artist first.

There’s no reason to license your YouTube videos this way. If people cannot alter your video, all that’s left is for them to repost it. Even though they’d also be crediting you, they’d still essentially be stealing views and ad revenue from your original video.

Attribution-NonCommercial – CC BY-NC

If you’re using stock footage, music, or stock photos licensed this way then you should still be able to monetize your video. YouTube monetization and commercial use are different things. However, there is a lot of confusion about this issue, and chances are the rights holder intends for this license to mean ‘no monetization’.

What you definitely could not do with a NonCommercial license is to use the song/other media in an actual commercial for a product, including product placement that a brand is paying you for.

If you license your video this way, people can use it in whatever way they like so long as they credit you and don’t try to make money off of it. Once again, that doesn’t mean they can’t use it in a YouTube video which they monetize because, technically, they’d be making money off of the ad that ran ahead of the video and not the video itself.

The thing to be careful of with this license is that it’s not ‘ShareAlike’. So, if you license your video this way somebody could use your clips as stock footage and then provide them - as part of their project – for free to a third person to use in a project they were making money off of.

Attribution-NonCommercial-ShareAlike – CC BY-NC-SA

Music and other media with an ‘Attribution-NonCommercial-ShareAlike’ license can be used in and altered for your videos, so long as you aren’t making money off those videos. You must also use this same license for the video you create using elements licensed this way.

If you license your video this way, people can use it or a portion of it in their project if they credit you. They must also use this same license for their video if they do. This protects you from the situation where a third person who never licensed your original content is making money off of it.

Attribution-NonCommercial-NoDerivs – CC BY-NC-ND

There aren’t many situations where you would be using media licensed this way in your YouTube videos. You can’t alter it, sync videos to it, or make money from any video that uses it.

You also probably shouldn’t use this license for your videos. ‘NoDerivs’ means there are not many ways people could use your content, except to repost full videos and steal your views.

Edit Video with the Most Excellent Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

You might have noticed that, when you post a video, you get to choose how you want to copyright it: standard license, or creative commons. You’ve also probably noticed that when you looking for royalty-free music or stock footage a lot of it is licensed through creative commons.

So, what exactly are creative commons ?

To hold the copyright to a creative work means that you own it, and anybody who wants to use your work for anything (i.e. uses a song you composed in their YouTube video) has to do so on your terms. When you license your work through creative commons you do not give up your rights to your creative work (a common misconception).

When you use a creative commons license you are outlining the terms under which other creators are allowed to use your creations in their projects for free if they credit you for your work.

If you do not want anyone using your work for free in any context, you stick to traditional copyrighting.

But if you’ve created a piece of music, a photograph, or a clip that you wouldn’t mind other people using, potentially as a way to get your name out there, you might want to consider creative commons.

There are 6 different creative commons licenses. Which is right for you will depend on your answers to these two questions:

Are you okay with a creator making money off of something they create using your work?

Are you okay with a creator producing a derivative of your work?

To say ‘no derivatives’ is to say ‘I’m okay with people using it, so long as they don’t change it’. One example of a derivative is a techno remix of a song. If you are alright with other creators making derivatives of your work, you may also want to require them to ‘ShareAlike’. ShareAlike means that the creator of that techno remix of your song has to use the same creative commons license you used for your original to distribute the remix.

An example of a derivative someone might make of a YouTube video would be auto-tuning it to make a song or cutting up your video to make one that’s just ‘the funny parts’.

Here are the 6 creative commons licenses, and a chart you can use as a quick reference tool.

Attribution – CC BY

If you’re using music or other media with this license, all you need to do is credit the artist.

If you license your video this way, people can do whatever they like with any element of it (video or sound) so long as they credit you. I.e. if someone wanted to mute your clips and use you as stock footage in a bigger project, they could.

Attribution-ShareAlike – CC BY-SA

If you use music, photos, or any other media licensed this way, then you must both credit the artist and license your video this same way. Meaning, you can’t use YouTube’s standard license and must instead allow for others to use your work the way you are using the licensed media.

If you apply this license to your video, you’re saying you don’t mind people using all or portions of your video for their project so long as they allow others to use their work in the same way.

Attribution-NoDerivs – CC BY-ND

This one can get tricky.

Essentially, you can use media licensed this way so long as you don’t alter it or create a different version. For example, you can’t take a song licensed this way and use it in a mashup with another song. That part is clear. Where it gets tricky is when you want to use a song in your video.

Under normal copyright rules, using a royalty-free song in the background of your video would not count as creating a derivative. The definition of derivative according to creative commons is a bit broader and includes ‘syncing’. This means you can’t take an ‘Attribution-NoDerivs’ song and create any kind of music video for it.

For example, you can’t edit clips of yourself snowboarding so that they’re in sync with a song that has this license.

Whether or not you can play the song in the background of your vlog while you are speaking can be a bit of a grey area. In theory, it shouldn’t be a problem, but if you’re accessing the music through a social site like SoundCloud then it might be best to ask the artist first.

There’s no reason to license your YouTube videos this way. If people cannot alter your video, all that’s left is for them to repost it. Even though they’d also be crediting you, they’d still essentially be stealing views and ad revenue from your original video.

Attribution-NonCommercial – CC BY-NC

If you’re using stock footage, music, or stock photos licensed this way then you should still be able to monetize your video. YouTube monetization and commercial use are different things. However, there is a lot of confusion about this issue, and chances are the rights holder intends for this license to mean ‘no monetization’.

What you definitely could not do with a NonCommercial license is to use the song/other media in an actual commercial for a product, including product placement that a brand is paying you for.

If you license your video this way, people can use it in whatever way they like so long as they credit you and don’t try to make money off of it. Once again, that doesn’t mean they can’t use it in a YouTube video which they monetize because, technically, they’d be making money off of the ad that ran ahead of the video and not the video itself.

The thing to be careful of with this license is that it’s not ‘ShareAlike’. So, if you license your video this way somebody could use your clips as stock footage and then provide them - as part of their project – for free to a third person to use in a project they were making money off of.

Attribution-NonCommercial-ShareAlike – CC BY-NC-SA

Music and other media with an ‘Attribution-NonCommercial-ShareAlike’ license can be used in and altered for your videos, so long as you aren’t making money off those videos. You must also use this same license for the video you create using elements licensed this way.

If you license your video this way, people can use it or a portion of it in their project if they credit you. They must also use this same license for their video if they do. This protects you from the situation where a third person who never licensed your original content is making money off of it.

Attribution-NonCommercial-NoDerivs – CC BY-NC-ND

There aren’t many situations where you would be using media licensed this way in your YouTube videos. You can’t alter it, sync videos to it, or make money from any video that uses it.

You also probably shouldn’t use this license for your videos. ‘NoDerivs’ means there are not many ways people could use your content, except to repost full videos and steal your views.

Edit Video with the Most Excellent Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

You might have noticed that, when you post a video, you get to choose how you want to copyright it: standard license, or creative commons. You’ve also probably noticed that when you looking for royalty-free music or stock footage a lot of it is licensed through creative commons.

So, what exactly are creative commons ?

To hold the copyright to a creative work means that you own it, and anybody who wants to use your work for anything (i.e. uses a song you composed in their YouTube video) has to do so on your terms. When you license your work through creative commons you do not give up your rights to your creative work (a common misconception).

When you use a creative commons license you are outlining the terms under which other creators are allowed to use your creations in their projects for free if they credit you for your work.

If you do not want anyone using your work for free in any context, you stick to traditional copyrighting.

But if you’ve created a piece of music, a photograph, or a clip that you wouldn’t mind other people using, potentially as a way to get your name out there, you might want to consider creative commons.

There are 6 different creative commons licenses. Which is right for you will depend on your answers to these two questions:

Are you okay with a creator making money off of something they create using your work?

Are you okay with a creator producing a derivative of your work?

To say ‘no derivatives’ is to say ‘I’m okay with people using it, so long as they don’t change it’. One example of a derivative is a techno remix of a song. If you are alright with other creators making derivatives of your work, you may also want to require them to ‘ShareAlike’. ShareAlike means that the creator of that techno remix of your song has to use the same creative commons license you used for your original to distribute the remix.

An example of a derivative someone might make of a YouTube video would be auto-tuning it to make a song or cutting up your video to make one that’s just ‘the funny parts’.

Here are the 6 creative commons licenses, and a chart you can use as a quick reference tool.

Attribution – CC BY

If you’re using music or other media with this license, all you need to do is credit the artist.

If you license your video this way, people can do whatever they like with any element of it (video or sound) so long as they credit you. I.e. if someone wanted to mute your clips and use you as stock footage in a bigger project, they could.

Attribution-ShareAlike – CC BY-SA

If you use music, photos, or any other media licensed this way, then you must both credit the artist and license your video this same way. Meaning, you can’t use YouTube’s standard license and must instead allow for others to use your work the way you are using the licensed media.

If you apply this license to your video, you’re saying you don’t mind people using all or portions of your video for their project so long as they allow others to use their work in the same way.

Attribution-NoDerivs – CC BY-ND

This one can get tricky.

Essentially, you can use media licensed this way so long as you don’t alter it or create a different version. For example, you can’t take a song licensed this way and use it in a mashup with another song. That part is clear. Where it gets tricky is when you want to use a song in your video.

Under normal copyright rules, using a royalty-free song in the background of your video would not count as creating a derivative. The definition of derivative according to creative commons is a bit broader and includes ‘syncing’. This means you can’t take an ‘Attribution-NoDerivs’ song and create any kind of music video for it.

For example, you can’t edit clips of yourself snowboarding so that they’re in sync with a song that has this license.

Whether or not you can play the song in the background of your vlog while you are speaking can be a bit of a grey area. In theory, it shouldn’t be a problem, but if you’re accessing the music through a social site like SoundCloud then it might be best to ask the artist first.

There’s no reason to license your YouTube videos this way. If people cannot alter your video, all that’s left is for them to repost it. Even though they’d also be crediting you, they’d still essentially be stealing views and ad revenue from your original video.

Attribution-NonCommercial – CC BY-NC

If you’re using stock footage, music, or stock photos licensed this way then you should still be able to monetize your video. YouTube monetization and commercial use are different things. However, there is a lot of confusion about this issue, and chances are the rights holder intends for this license to mean ‘no monetization’.

What you definitely could not do with a NonCommercial license is to use the song/other media in an actual commercial for a product, including product placement that a brand is paying you for.

If you license your video this way, people can use it in whatever way they like so long as they credit you and don’t try to make money off of it. Once again, that doesn’t mean they can’t use it in a YouTube video which they monetize because, technically, they’d be making money off of the ad that ran ahead of the video and not the video itself.

The thing to be careful of with this license is that it’s not ‘ShareAlike’. So, if you license your video this way somebody could use your clips as stock footage and then provide them - as part of their project – for free to a third person to use in a project they were making money off of.

Attribution-NonCommercial-ShareAlike – CC BY-NC-SA

Music and other media with an ‘Attribution-NonCommercial-ShareAlike’ license can be used in and altered for your videos, so long as you aren’t making money off those videos. You must also use this same license for the video you create using elements licensed this way.

If you license your video this way, people can use it or a portion of it in their project if they credit you. They must also use this same license for their video if they do. This protects you from the situation where a third person who never licensed your original content is making money off of it.

Attribution-NonCommercial-NoDerivs – CC BY-NC-ND

There aren’t many situations where you would be using media licensed this way in your YouTube videos. You can’t alter it, sync videos to it, or make money from any video that uses it.

You also probably shouldn’t use this license for your videos. ‘NoDerivs’ means there are not many ways people could use your content, except to repost full videos and steal your views.

Edit Video with the Most Excellent Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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