Elevate Your Video Voyage: Navigating the World of YouTube Links

YouTube is the world’s 2nd most visited site. That means achieving a higher ranking can be beneficial for you. YouTube SEO can help you to boost traffic, get more views, and achieve higher rankings. In this article, we’ll explain what YouTube backlinks are and the safest way to get them.

In this article

01 [What Are YouTube Backlinks?](#Part 1)

02 [Are YouTube Backlinks Important?](#Part 2)

03 [How Can I Get YouTube Backlinks for My Videos?](#Part 3)

04 [A Few More SEO Factors for YouTube SEO](#Part 4)

What Are YouTube Backlinks?

Links between other sites to your YouTube videos are referred to as YouTube backlinks. Backlinks are crucial to growing traffic, increasing discovery speed, and improving ranks. Backlinks are almost akin to a site’s reputation as they can act as a vote of confidence for the quality of your videos.

The content of a video with more backlinks is seen as more valuable by search engines than those with less, as each backlink adds confidence that the video is worth linking to.

The popularity of the sites linking to a YouTube video also plays a part as they naturally lead to increased traffic coming to sites through backlinks. Search engines often check popular videos for new backlinks leading to the quick discovery of new content.

The quality of backlinks significantly impacts the ranking and visibility of a given video. Search engines consider links from relevant sources as more valuable as people are more likely to click them.

Lastly, placement and formatting of links play a part as a link that stands out is more likely to generate traffic than one that doesn’t.

Are YouTube Backlinks Important?

Yes. Backlinks are one of the vital aspects of SEO. They are essential to ranking well in Google search results, and they also help you stay ahead of your competition.

Backlinks act as a powerful source to attract your target audience. While getting people to your might be challenging, sending them to your other work is a breeze. You only have to include YouTube backlinks for free to do so. With 65% of people being visual learners, YouTube is a resourceful place for using backlinks.

How Can I Get YouTube Backlinks for My Videos?

Getting high-quality backlinks can be challenging if you don’t know how to do it. The good news is that there are many different methods that you can use to get links that will benefit your YouTube videos; all it takes is a little creativity.

With that in mind, here are some of the safest ways of getting YouTube backlinks for free for your videos.

Guest Vlogging

If you have a large social media following or even just a few loyal subscribers on YouTube, consider using that to your advantage. Many bloggers and popular vloggers will allow guest appearances in their videos — as long as they also get something out of it. If you are a vlogger in a specific niche, you could guest vlog for someone well-known in your niche, or anyone with higher ranking videos than yours.

Share Your Videos on Social Media

Posting original content on social media sites is also a great way to get high-quality backlinks for free. People will click your links, and this can help you to get more views and subscribers too. Many bloggers and vloggers often post the videos they feature on their social media platforms.

Web 2.0 Sites

The use of Web 2.0 sites is a great way to get backlinks for your YouTube videos. Web 2.0 sites, such as Squarespace, Blogger, Blog, Weebly, and WordPress allow you to embed your videos. You can post original content on these sites, which will then link back to yours. So this makes them powerful links indeed.

Incorporate such websites into your marketing strategy and then target your keywords correctly to get more user engagement. In turn, both your site and embedded video will rank on the top page of search engines, meaning you will rank for that particular search query.

Pinterest Video Pins

Pinterest video pins are another great option. They are simply a link to your YouTube video placed on the Pinterest site. With over 320 million monthly active users and more than 200 billion pins saved, this is a great way to get YouTube backlinks for free. It also helps you grow your following.

Creating backlinks using Pinterest video pins can help you tell a story about your brand, idea, or project. Video pins attract and grab the attention of your audience using a cover image. What’s more? You can create video adverts to advertise on Pinterest.

Unlinked Mentions

The use of unlinked mentions means that whenever someone writes about a YouTube video without linking it back, you provide them with a link yourself; this is a great way to obtain YouTube backlinks for free.

● Questions: Is it safe to buy YouTube backlinks?

● No, it is not. You should not buy backlinks because it’s against Google’s Webmaster Guidelines. If you get caught, you will get a Google penalty for trying to cheat the system.

A Few More SEO Factors for YouTube SEO

Quality of Your Videos

YouTube and Google rank high-quality HD videos higher than those of low quality. Use Filmora to create and edit your videos before uploading them to YouTube.

The software allows you to change the resolution of your videos; it has a range of resolution settings you can choose from to enhance the quality of your videos. You can also adjust the contrast, brightness, tint, and saturation of your videos.

Moreover, you can cut a section in the middle of a video and remove the shake from videos. Additionally, the program allows you to trim, crop, rotate and join videos.

The best part is: You don’t need to be tech-savvy to know how to use this software. It is easy to use and has an aesthetically pleasing interface.

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Help you create high-quality YouTube video

Try It Free Try It Free

Video Title

The title of your video has a significant effect on your YouTube SEO. Including your target keyword in your title will help your video rank higher. A compelling title also drives a high CTR (click-through rate). However, you should avoid creating clickbait titles, as this can hurt your ranking.

Engagement

YouTube ranking also depends on how viewers engage with your video. If users watch, share, like, and comment on your videos, Google and YouTube will give them a priority. As such, the more engagement your videos receive, the higher they will rank.

YouTube Tags

Tags allow YouTube to know what your video is about. For this reason, your first tag should be the target keyword. You should also include variations of the target keyword when adding tags.

Conclusion

Using these methods can help you gain high-quality links to boost your YouTube SEO and increase views and subscribers to your channel. Keeping this in mind, the quality of your video is one of the ranking factors. Use Filmora to edit and create HD videos that will get on top of search results.

02 [Are YouTube Backlinks Important?](#Part 2)

03 [How Can I Get YouTube Backlinks for My Videos?](#Part 3)

04 [A Few More SEO Factors for YouTube SEO](#Part 4)

What Are YouTube Backlinks?

Links between other sites to your YouTube videos are referred to as YouTube backlinks. Backlinks are crucial to growing traffic, increasing discovery speed, and improving ranks. Backlinks are almost akin to a site’s reputation as they can act as a vote of confidence for the quality of your videos.

The content of a video with more backlinks is seen as more valuable by search engines than those with less, as each backlink adds confidence that the video is worth linking to.

The popularity of the sites linking to a YouTube video also plays a part as they naturally lead to increased traffic coming to sites through backlinks. Search engines often check popular videos for new backlinks leading to the quick discovery of new content.

The quality of backlinks significantly impacts the ranking and visibility of a given video. Search engines consider links from relevant sources as more valuable as people are more likely to click them.

Lastly, placement and formatting of links play a part as a link that stands out is more likely to generate traffic than one that doesn’t.

Are YouTube Backlinks Important?

Yes. Backlinks are one of the vital aspects of SEO. They are essential to ranking well in Google search results, and they also help you stay ahead of your competition.

Backlinks act as a powerful source to attract your target audience. While getting people to your might be challenging, sending them to your other work is a breeze. You only have to include YouTube backlinks for free to do so. With 65% of people being visual learners, YouTube is a resourceful place for using backlinks.

How Can I Get YouTube Backlinks for My Videos?

Getting high-quality backlinks can be challenging if you don’t know how to do it. The good news is that there are many different methods that you can use to get links that will benefit your YouTube videos; all it takes is a little creativity.

With that in mind, here are some of the safest ways of getting YouTube backlinks for free for your videos.

Guest Vlogging

If you have a large social media following or even just a few loyal subscribers on YouTube, consider using that to your advantage. Many bloggers and popular vloggers will allow guest appearances in their videos — as long as they also get something out of it. If you are a vlogger in a specific niche, you could guest vlog for someone well-known in your niche, or anyone with higher ranking videos than yours.

Share Your Videos on Social Media

Posting original content on social media sites is also a great way to get high-quality backlinks for free. People will click your links, and this can help you to get more views and subscribers too. Many bloggers and vloggers often post the videos they feature on their social media platforms.

Web 2.0 Sites

The use of Web 2.0 sites is a great way to get backlinks for your YouTube videos. Web 2.0 sites, such as Squarespace, Blogger, Blog, Weebly, and WordPress allow you to embed your videos. You can post original content on these sites, which will then link back to yours. So this makes them powerful links indeed.

Incorporate such websites into your marketing strategy and then target your keywords correctly to get more user engagement. In turn, both your site and embedded video will rank on the top page of search engines, meaning you will rank for that particular search query.

Pinterest Video Pins

Pinterest video pins are another great option. They are simply a link to your YouTube video placed on the Pinterest site. With over 320 million monthly active users and more than 200 billion pins saved, this is a great way to get YouTube backlinks for free. It also helps you grow your following.

Creating backlinks using Pinterest video pins can help you tell a story about your brand, idea, or project. Video pins attract and grab the attention of your audience using a cover image. What’s more? You can create video adverts to advertise on Pinterest.

Unlinked Mentions

The use of unlinked mentions means that whenever someone writes about a YouTube video without linking it back, you provide them with a link yourself; this is a great way to obtain YouTube backlinks for free.

● Questions: Is it safe to buy YouTube backlinks?

● No, it is not. You should not buy backlinks because it’s against Google’s Webmaster Guidelines. If you get caught, you will get a Google penalty for trying to cheat the system.

A Few More SEO Factors for YouTube SEO

Quality of Your Videos

YouTube and Google rank high-quality HD videos higher than those of low quality. Use Filmora to create and edit your videos before uploading them to YouTube.

The software allows you to change the resolution of your videos; it has a range of resolution settings you can choose from to enhance the quality of your videos. You can also adjust the contrast, brightness, tint, and saturation of your videos.

Moreover, you can cut a section in the middle of a video and remove the shake from videos. Additionally, the program allows you to trim, crop, rotate and join videos.

The best part is: You don’t need to be tech-savvy to know how to use this software. It is easy to use and has an aesthetically pleasing interface.

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Help you create high-quality YouTube video

Try It Free Try It Free

Video Title

The title of your video has a significant effect on your YouTube SEO. Including your target keyword in your title will help your video rank higher. A compelling title also drives a high CTR (click-through rate). However, you should avoid creating clickbait titles, as this can hurt your ranking.

Engagement

YouTube ranking also depends on how viewers engage with your video. If users watch, share, like, and comment on your videos, Google and YouTube will give them a priority. As such, the more engagement your videos receive, the higher they will rank.

YouTube Tags

Tags allow YouTube to know what your video is about. For this reason, your first tag should be the target keyword. You should also include variations of the target keyword when adding tags.

Conclusion

Using these methods can help you gain high-quality links to boost your YouTube SEO and increase views and subscribers to your channel. Keeping this in mind, the quality of your video is one of the ranking factors. Use Filmora to edit and create HD videos that will get on top of search results.

02 [Are YouTube Backlinks Important?](#Part 2)

03 [How Can I Get YouTube Backlinks for My Videos?](#Part 3)

04 [A Few More SEO Factors for YouTube SEO](#Part 4)

What Are YouTube Backlinks?

Links between other sites to your YouTube videos are referred to as YouTube backlinks. Backlinks are crucial to growing traffic, increasing discovery speed, and improving ranks. Backlinks are almost akin to a site’s reputation as they can act as a vote of confidence for the quality of your videos.

The content of a video with more backlinks is seen as more valuable by search engines than those with less, as each backlink adds confidence that the video is worth linking to.

The popularity of the sites linking to a YouTube video also plays a part as they naturally lead to increased traffic coming to sites through backlinks. Search engines often check popular videos for new backlinks leading to the quick discovery of new content.

The quality of backlinks significantly impacts the ranking and visibility of a given video. Search engines consider links from relevant sources as more valuable as people are more likely to click them.

Lastly, placement and formatting of links play a part as a link that stands out is more likely to generate traffic than one that doesn’t.

Are YouTube Backlinks Important?

Yes. Backlinks are one of the vital aspects of SEO. They are essential to ranking well in Google search results, and they also help you stay ahead of your competition.

Backlinks act as a powerful source to attract your target audience. While getting people to your might be challenging, sending them to your other work is a breeze. You only have to include YouTube backlinks for free to do so. With 65% of people being visual learners, YouTube is a resourceful place for using backlinks.

How Can I Get YouTube Backlinks for My Videos?

Getting high-quality backlinks can be challenging if you don’t know how to do it. The good news is that there are many different methods that you can use to get links that will benefit your YouTube videos; all it takes is a little creativity.

With that in mind, here are some of the safest ways of getting YouTube backlinks for free for your videos.

Guest Vlogging

If you have a large social media following or even just a few loyal subscribers on YouTube, consider using that to your advantage. Many bloggers and popular vloggers will allow guest appearances in their videos — as long as they also get something out of it. If you are a vlogger in a specific niche, you could guest vlog for someone well-known in your niche, or anyone with higher ranking videos than yours.

Share Your Videos on Social Media

Posting original content on social media sites is also a great way to get high-quality backlinks for free. People will click your links, and this can help you to get more views and subscribers too. Many bloggers and vloggers often post the videos they feature on their social media platforms.

Web 2.0 Sites

The use of Web 2.0 sites is a great way to get backlinks for your YouTube videos. Web 2.0 sites, such as Squarespace, Blogger, Blog, Weebly, and WordPress allow you to embed your videos. You can post original content on these sites, which will then link back to yours. So this makes them powerful links indeed.

Incorporate such websites into your marketing strategy and then target your keywords correctly to get more user engagement. In turn, both your site and embedded video will rank on the top page of search engines, meaning you will rank for that particular search query.

Pinterest Video Pins

Pinterest video pins are another great option. They are simply a link to your YouTube video placed on the Pinterest site. With over 320 million monthly active users and more than 200 billion pins saved, this is a great way to get YouTube backlinks for free. It also helps you grow your following.

Creating backlinks using Pinterest video pins can help you tell a story about your brand, idea, or project. Video pins attract and grab the attention of your audience using a cover image. What’s more? You can create video adverts to advertise on Pinterest.

Unlinked Mentions

The use of unlinked mentions means that whenever someone writes about a YouTube video without linking it back, you provide them with a link yourself; this is a great way to obtain YouTube backlinks for free.

● Questions: Is it safe to buy YouTube backlinks?

● No, it is not. You should not buy backlinks because it’s against Google’s Webmaster Guidelines. If you get caught, you will get a Google penalty for trying to cheat the system.

A Few More SEO Factors for YouTube SEO

Quality of Your Videos

YouTube and Google rank high-quality HD videos higher than those of low quality. Use Filmora to create and edit your videos before uploading them to YouTube.

The software allows you to change the resolution of your videos; it has a range of resolution settings you can choose from to enhance the quality of your videos. You can also adjust the contrast, brightness, tint, and saturation of your videos.

Moreover, you can cut a section in the middle of a video and remove the shake from videos. Additionally, the program allows you to trim, crop, rotate and join videos.

The best part is: You don’t need to be tech-savvy to know how to use this software. It is easy to use and has an aesthetically pleasing interface.

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Help you create high-quality YouTube video

Try It Free Try It Free

Video Title

The title of your video has a significant effect on your YouTube SEO. Including your target keyword in your title will help your video rank higher. A compelling title also drives a high CTR (click-through rate). However, you should avoid creating clickbait titles, as this can hurt your ranking.

Engagement

YouTube ranking also depends on how viewers engage with your video. If users watch, share, like, and comment on your videos, Google and YouTube will give them a priority. As such, the more engagement your videos receive, the higher they will rank.

YouTube Tags

Tags allow YouTube to know what your video is about. For this reason, your first tag should be the target keyword. You should also include variations of the target keyword when adding tags.

Conclusion

Using these methods can help you gain high-quality links to boost your YouTube SEO and increase views and subscribers to your channel. Keeping this in mind, the quality of your video is one of the ranking factors. Use Filmora to edit and create HD videos that will get on top of search results.

02 [Are YouTube Backlinks Important?](#Part 2)

03 [How Can I Get YouTube Backlinks for My Videos?](#Part 3)

04 [A Few More SEO Factors for YouTube SEO](#Part 4)

What Are YouTube Backlinks?

Links between other sites to your YouTube videos are referred to as YouTube backlinks. Backlinks are crucial to growing traffic, increasing discovery speed, and improving ranks. Backlinks are almost akin to a site’s reputation as they can act as a vote of confidence for the quality of your videos.

The content of a video with more backlinks is seen as more valuable by search engines than those with less, as each backlink adds confidence that the video is worth linking to.

The popularity of the sites linking to a YouTube video also plays a part as they naturally lead to increased traffic coming to sites through backlinks. Search engines often check popular videos for new backlinks leading to the quick discovery of new content.

The quality of backlinks significantly impacts the ranking and visibility of a given video. Search engines consider links from relevant sources as more valuable as people are more likely to click them.

Lastly, placement and formatting of links play a part as a link that stands out is more likely to generate traffic than one that doesn’t.

Are YouTube Backlinks Important?

Yes. Backlinks are one of the vital aspects of SEO. They are essential to ranking well in Google search results, and they also help you stay ahead of your competition.

Backlinks act as a powerful source to attract your target audience. While getting people to your might be challenging, sending them to your other work is a breeze. You only have to include YouTube backlinks for free to do so. With 65% of people being visual learners, YouTube is a resourceful place for using backlinks.

How Can I Get YouTube Backlinks for My Videos?

Getting high-quality backlinks can be challenging if you don’t know how to do it. The good news is that there are many different methods that you can use to get links that will benefit your YouTube videos; all it takes is a little creativity.

With that in mind, here are some of the safest ways of getting YouTube backlinks for free for your videos.

Guest Vlogging

If you have a large social media following or even just a few loyal subscribers on YouTube, consider using that to your advantage. Many bloggers and popular vloggers will allow guest appearances in their videos — as long as they also get something out of it. If you are a vlogger in a specific niche, you could guest vlog for someone well-known in your niche, or anyone with higher ranking videos than yours.

Share Your Videos on Social Media

Posting original content on social media sites is also a great way to get high-quality backlinks for free. People will click your links, and this can help you to get more views and subscribers too. Many bloggers and vloggers often post the videos they feature on their social media platforms.

Web 2.0 Sites

The use of Web 2.0 sites is a great way to get backlinks for your YouTube videos. Web 2.0 sites, such as Squarespace, Blogger, Blog, Weebly, and WordPress allow you to embed your videos. You can post original content on these sites, which will then link back to yours. So this makes them powerful links indeed.

Incorporate such websites into your marketing strategy and then target your keywords correctly to get more user engagement. In turn, both your site and embedded video will rank on the top page of search engines, meaning you will rank for that particular search query.

Pinterest Video Pins

Pinterest video pins are another great option. They are simply a link to your YouTube video placed on the Pinterest site. With over 320 million monthly active users and more than 200 billion pins saved, this is a great way to get YouTube backlinks for free. It also helps you grow your following.

Creating backlinks using Pinterest video pins can help you tell a story about your brand, idea, or project. Video pins attract and grab the attention of your audience using a cover image. What’s more? You can create video adverts to advertise on Pinterest.

Unlinked Mentions

The use of unlinked mentions means that whenever someone writes about a YouTube video without linking it back, you provide them with a link yourself; this is a great way to obtain YouTube backlinks for free.

● Questions: Is it safe to buy YouTube backlinks?

● No, it is not. You should not buy backlinks because it’s against Google’s Webmaster Guidelines. If you get caught, you will get a Google penalty for trying to cheat the system.

A Few More SEO Factors for YouTube SEO

Quality of Your Videos

YouTube and Google rank high-quality HD videos higher than those of low quality. Use Filmora to create and edit your videos before uploading them to YouTube.

The software allows you to change the resolution of your videos; it has a range of resolution settings you can choose from to enhance the quality of your videos. You can also adjust the contrast, brightness, tint, and saturation of your videos.

Moreover, you can cut a section in the middle of a video and remove the shake from videos. Additionally, the program allows you to trim, crop, rotate and join videos.

The best part is: You don’t need to be tech-savvy to know how to use this software. It is easy to use and has an aesthetically pleasing interface.

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Help you create high-quality YouTube video

Try It Free Try It Free

Video Title

The title of your video has a significant effect on your YouTube SEO. Including your target keyword in your title will help your video rank higher. A compelling title also drives a high CTR (click-through rate). However, you should avoid creating clickbait titles, as this can hurt your ranking.

Engagement

YouTube ranking also depends on how viewers engage with your video. If users watch, share, like, and comment on your videos, Google and YouTube will give them a priority. As such, the more engagement your videos receive, the higher they will rank.

YouTube Tags

Tags allow YouTube to know what your video is about. For this reason, your first tag should be the target keyword. You should also include variations of the target keyword when adding tags.

Conclusion

Using these methods can help you gain high-quality links to boost your YouTube SEO and increase views and subscribers to your channel. Keeping this in mind, the quality of your video is one of the ranking factors. Use Filmora to edit and create HD videos that will get on top of search results.

Tapping Into Trending Topics for Videography Ideas via Google

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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