Effortlessly Create Engaging YouTube Thumbnails

How to Make a Thumbnail for Your YouTube Free Easily

Shanoon Cox

Mar 27, 2024• Proven solutions

Youtube is one of the widely and most used video-sharing platforms all around the world. Being such a huge platform, billions of users upload different videos every second, making it a very competitive platform. Getting your videos noticed and clicked by others requires so many factors to be considered. One of the main factors that increase the chances of your videos being connected and seen by others is an attractive thumbnail. It is the first and the most important factor that helps the viewers decide what to watch and ignore. According to an estimate, among all the best-performing videos on Youtube, 90% have custom thumbnails. So, if you are looking forward to increasing the number of clicks on your videos, having a custom thumbnail is one of the most important things to consider. There are multiple ways to make a thumbnail for Youtube, but most are paid and difficult to use. In this article, we will discuss a hack to make a thumbnail for your Youtube free.

---

You might be interested in:

• How to Make Game Streaming Video with AI Portrait
• How to Make Reaction Video with AI Portrait

---

How to make a thumbnail for Youtube using AI Portrait

With time, Filmora brings new and advanced features for its users to equip them with all the necessary tools required for effective and efficient video editing. One of its latest features is AI Portrait. This feature has several uses and benefits. This feature is designed for Gamers, Vlogger, and other related genres to help them make their videos stand out from the crowd and gain more clicks and views. AI Portrait contains several effects that help you make the human element of the video separate from the background and make it more obvious. We can also use the AI Portrait effects to make beautiful and attractive thumbnails for your Youtube. Follow these steps to create a stunning thumbnail for your Youtube videos.

Step 01: Open Filmora X. If it is not already installed on your computer, download and install its latest version from here .

Step 02: Make sure that the aspect ratio of your project is 16:9. To do that, click on a screen-shaped icon below the preview screen and select “Change Project Aspect Ratio.”

Step 03: Change the Aspect Ratio to 16:9 if it is not set to it already. 16:9 aspect ratio is the standard size of Youtube thumbnails that represents the best possible results.

Step 04: Choose a background of your choice for your thumbnail. You can choose a background from the sample colors provided by Filmora.

Step 05: If you want to use your custom background, you can import it into the Filmora by clicking import or dragging and dropping it in the media section.

Step 06: Import your video the same way into the media folder of Filmora and drag it into the timeline and place it above your background.

Step 07: Select your footage, go to the Effects tab and click on AI Portraits. It will open up all the effects related to AI Portraits. These AI Portrait features help you separate the human from a background without using a green screen or anything else.

Step 08: Double click on any of these effects to see how they will look like on your footage.

Step 09: To make a thumbnail for your Youtube, we have to remove the background of your footage first. To do that we have to apply Human Segmentation to the footage first. It will separate the human from the footage. Drag and drop the Human Segmentation effect into the footage in the timeline. Once you drop it into the footage, it will ask you to purchase this feature to export the footage. Since we are not trying to export the footage, we are only creating a thumbnail, click on “Try It”. Once the background is removed, you can add other effects as well. Drag and drop the “Human Border” into the footage. It creates an outline around the human in your footage.

Step 10: The effect will be applied to the footage. Now the background has been removed from the footage and ready to be used on your custom background. You can adjust the human accordingly where it looks perfect.

Step 11: Now it is time to add a title into your thumbnail to highlight what the video is all about. Go to the Titles, and select lower thirds. You can also select any of the titles types which best suits your needs. Drop the title into the timeline above the footage and adjust it accordingly. Now double click on the header to edit and rename it.

Step 12: Once you are satisfied with the final results, click on the Camera icon below the preview screen or press “Ctrl+Alt+S” to take the screenshot.

Conclusion

This is how your Youtube thumbnail will look like after applying all the above-mentioned effects and settings.

This article on making a thumbnail for your Youtube is just an idea for you, and you can use your creativity to create amazing thumbnails using other features of Filmora. These cool thumbnails will help you attract more viewers and click, which will ultimately help you grow your Youtube Channel. Unlike all other articles and tutorials that show you how to make a thumbnail for Youtube, this method is free and doesn’t need any technical skills to be implemented.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Youtube is one of the widely and most used video-sharing platforms all around the world. Being such a huge platform, billions of users upload different videos every second, making it a very competitive platform. Getting your videos noticed and clicked by others requires so many factors to be considered. One of the main factors that increase the chances of your videos being connected and seen by others is an attractive thumbnail. It is the first and the most important factor that helps the viewers decide what to watch and ignore. According to an estimate, among all the best-performing videos on Youtube, 90% have custom thumbnails. So, if you are looking forward to increasing the number of clicks on your videos, having a custom thumbnail is one of the most important things to consider. There are multiple ways to make a thumbnail for Youtube, but most are paid and difficult to use. In this article, we will discuss a hack to make a thumbnail for your Youtube free.

---

You might be interested in:

• How to Make Game Streaming Video with AI Portrait
• How to Make Reaction Video with AI Portrait

---

How to make a thumbnail for Youtube using AI Portrait

With time, Filmora brings new and advanced features for its users to equip them with all the necessary tools required for effective and efficient video editing. One of its latest features is AI Portrait. This feature has several uses and benefits. This feature is designed for Gamers, Vlogger, and other related genres to help them make their videos stand out from the crowd and gain more clicks and views. AI Portrait contains several effects that help you make the human element of the video separate from the background and make it more obvious. We can also use the AI Portrait effects to make beautiful and attractive thumbnails for your Youtube. Follow these steps to create a stunning thumbnail for your Youtube videos.

Step 01: Open Filmora X. If it is not already installed on your computer, download and install its latest version from here .

Step 02: Make sure that the aspect ratio of your project is 16:9. To do that, click on a screen-shaped icon below the preview screen and select “Change Project Aspect Ratio.”

Step 03: Change the Aspect Ratio to 16:9 if it is not set to it already. 16:9 aspect ratio is the standard size of Youtube thumbnails that represents the best possible results.

Step 04: Choose a background of your choice for your thumbnail. You can choose a background from the sample colors provided by Filmora.

Step 05: If you want to use your custom background, you can import it into the Filmora by clicking import or dragging and dropping it in the media section.

Step 06: Import your video the same way into the media folder of Filmora and drag it into the timeline and place it above your background.

Step 07: Select your footage, go to the Effects tab and click on AI Portraits. It will open up all the effects related to AI Portraits. These AI Portrait features help you separate the human from a background without using a green screen or anything else.

Step 08: Double click on any of these effects to see how they will look like on your footage.

Step 09: To make a thumbnail for your Youtube, we have to remove the background of your footage first. To do that we have to apply Human Segmentation to the footage first. It will separate the human from the footage. Drag and drop the Human Segmentation effect into the footage in the timeline. Once you drop it into the footage, it will ask you to purchase this feature to export the footage. Since we are not trying to export the footage, we are only creating a thumbnail, click on “Try It”. Once the background is removed, you can add other effects as well. Drag and drop the “Human Border” into the footage. It creates an outline around the human in your footage.

Step 10: The effect will be applied to the footage. Now the background has been removed from the footage and ready to be used on your custom background. You can adjust the human accordingly where it looks perfect.

Step 11: Now it is time to add a title into your thumbnail to highlight what the video is all about. Go to the Titles, and select lower thirds. You can also select any of the titles types which best suits your needs. Drop the title into the timeline above the footage and adjust it accordingly. Now double click on the header to edit and rename it.

Step 12: Once you are satisfied with the final results, click on the Camera icon below the preview screen or press “Ctrl+Alt+S” to take the screenshot.

Conclusion

This is how your Youtube thumbnail will look like after applying all the above-mentioned effects and settings.

This article on making a thumbnail for your Youtube is just an idea for you, and you can use your creativity to create amazing thumbnails using other features of Filmora. These cool thumbnails will help you attract more viewers and click, which will ultimately help you grow your Youtube Channel. Unlike all other articles and tutorials that show you how to make a thumbnail for Youtube, this method is free and doesn’t need any technical skills to be implemented.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Youtube is one of the widely and most used video-sharing platforms all around the world. Being such a huge platform, billions of users upload different videos every second, making it a very competitive platform. Getting your videos noticed and clicked by others requires so many factors to be considered. One of the main factors that increase the chances of your videos being connected and seen by others is an attractive thumbnail. It is the first and the most important factor that helps the viewers decide what to watch and ignore. According to an estimate, among all the best-performing videos on Youtube, 90% have custom thumbnails. So, if you are looking forward to increasing the number of clicks on your videos, having a custom thumbnail is one of the most important things to consider. There are multiple ways to make a thumbnail for Youtube, but most are paid and difficult to use. In this article, we will discuss a hack to make a thumbnail for your Youtube free.

---

You might be interested in:

• How to Make Game Streaming Video with AI Portrait
• How to Make Reaction Video with AI Portrait

---

How to make a thumbnail for Youtube using AI Portrait

With time, Filmora brings new and advanced features for its users to equip them with all the necessary tools required for effective and efficient video editing. One of its latest features is AI Portrait. This feature has several uses and benefits. This feature is designed for Gamers, Vlogger, and other related genres to help them make their videos stand out from the crowd and gain more clicks and views. AI Portrait contains several effects that help you make the human element of the video separate from the background and make it more obvious. We can also use the AI Portrait effects to make beautiful and attractive thumbnails for your Youtube. Follow these steps to create a stunning thumbnail for your Youtube videos.

Step 01: Open Filmora X. If it is not already installed on your computer, download and install its latest version from here .

Step 02: Make sure that the aspect ratio of your project is 16:9. To do that, click on a screen-shaped icon below the preview screen and select “Change Project Aspect Ratio.”

Step 03: Change the Aspect Ratio to 16:9 if it is not set to it already. 16:9 aspect ratio is the standard size of Youtube thumbnails that represents the best possible results.

Step 04: Choose a background of your choice for your thumbnail. You can choose a background from the sample colors provided by Filmora.

Step 05: If you want to use your custom background, you can import it into the Filmora by clicking import or dragging and dropping it in the media section.

Step 06: Import your video the same way into the media folder of Filmora and drag it into the timeline and place it above your background.

Step 07: Select your footage, go to the Effects tab and click on AI Portraits. It will open up all the effects related to AI Portraits. These AI Portrait features help you separate the human from a background without using a green screen or anything else.

Step 08: Double click on any of these effects to see how they will look like on your footage.

Step 09: To make a thumbnail for your Youtube, we have to remove the background of your footage first. To do that we have to apply Human Segmentation to the footage first. It will separate the human from the footage. Drag and drop the Human Segmentation effect into the footage in the timeline. Once you drop it into the footage, it will ask you to purchase this feature to export the footage. Since we are not trying to export the footage, we are only creating a thumbnail, click on “Try It”. Once the background is removed, you can add other effects as well. Drag and drop the “Human Border” into the footage. It creates an outline around the human in your footage.

Step 10: The effect will be applied to the footage. Now the background has been removed from the footage and ready to be used on your custom background. You can adjust the human accordingly where it looks perfect.

Step 11: Now it is time to add a title into your thumbnail to highlight what the video is all about. Go to the Titles, and select lower thirds. You can also select any of the titles types which best suits your needs. Drop the title into the timeline above the footage and adjust it accordingly. Now double click on the header to edit and rename it.

Step 12: Once you are satisfied with the final results, click on the Camera icon below the preview screen or press “Ctrl+Alt+S” to take the screenshot.

Conclusion

This is how your Youtube thumbnail will look like after applying all the above-mentioned effects and settings.

This article on making a thumbnail for your Youtube is just an idea for you, and you can use your creativity to create amazing thumbnails using other features of Filmora. These cool thumbnails will help you attract more viewers and click, which will ultimately help you grow your Youtube Channel. Unlike all other articles and tutorials that show you how to make a thumbnail for Youtube, this method is free and doesn’t need any technical skills to be implemented.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Youtube is one of the widely and most used video-sharing platforms all around the world. Being such a huge platform, billions of users upload different videos every second, making it a very competitive platform. Getting your videos noticed and clicked by others requires so many factors to be considered. One of the main factors that increase the chances of your videos being connected and seen by others is an attractive thumbnail. It is the first and the most important factor that helps the viewers decide what to watch and ignore. According to an estimate, among all the best-performing videos on Youtube, 90% have custom thumbnails. So, if you are looking forward to increasing the number of clicks on your videos, having a custom thumbnail is one of the most important things to consider. There are multiple ways to make a thumbnail for Youtube, but most are paid and difficult to use. In this article, we will discuss a hack to make a thumbnail for your Youtube free.

---

You might be interested in:

• How to Make Game Streaming Video with AI Portrait
• How to Make Reaction Video with AI Portrait

---

How to make a thumbnail for Youtube using AI Portrait

With time, Filmora brings new and advanced features for its users to equip them with all the necessary tools required for effective and efficient video editing. One of its latest features is AI Portrait. This feature has several uses and benefits. This feature is designed for Gamers, Vlogger, and other related genres to help them make their videos stand out from the crowd and gain more clicks and views. AI Portrait contains several effects that help you make the human element of the video separate from the background and make it more obvious. We can also use the AI Portrait effects to make beautiful and attractive thumbnails for your Youtube. Follow these steps to create a stunning thumbnail for your Youtube videos.

Step 01: Open Filmora X. If it is not already installed on your computer, download and install its latest version from here .

Step 02: Make sure that the aspect ratio of your project is 16:9. To do that, click on a screen-shaped icon below the preview screen and select “Change Project Aspect Ratio.”

Step 03: Change the Aspect Ratio to 16:9 if it is not set to it already. 16:9 aspect ratio is the standard size of Youtube thumbnails that represents the best possible results.

Step 04: Choose a background of your choice for your thumbnail. You can choose a background from the sample colors provided by Filmora.

Step 05: If you want to use your custom background, you can import it into the Filmora by clicking import or dragging and dropping it in the media section.

Step 06: Import your video the same way into the media folder of Filmora and drag it into the timeline and place it above your background.

Step 07: Select your footage, go to the Effects tab and click on AI Portraits. It will open up all the effects related to AI Portraits. These AI Portrait features help you separate the human from a background without using a green screen or anything else.

Step 08: Double click on any of these effects to see how they will look like on your footage.

Step 09: To make a thumbnail for your Youtube, we have to remove the background of your footage first. To do that we have to apply Human Segmentation to the footage first. It will separate the human from the footage. Drag and drop the Human Segmentation effect into the footage in the timeline. Once you drop it into the footage, it will ask you to purchase this feature to export the footage. Since we are not trying to export the footage, we are only creating a thumbnail, click on “Try It”. Once the background is removed, you can add other effects as well. Drag and drop the “Human Border” into the footage. It creates an outline around the human in your footage.

Step 10: The effect will be applied to the footage. Now the background has been removed from the footage and ready to be used on your custom background. You can adjust the human accordingly where it looks perfect.

Step 11: Now it is time to add a title into your thumbnail to highlight what the video is all about. Go to the Titles, and select lower thirds. You can also select any of the titles types which best suits your needs. Drop the title into the timeline above the footage and adjust it accordingly. Now double click on the header to edit and rename it.

Step 12: Once you are satisfied with the final results, click on the Camera icon below the preview screen or press “Ctrl+Alt+S” to take the screenshot.

Conclusion

This is how your Youtube thumbnail will look like after applying all the above-mentioned effects and settings.

This article on making a thumbnail for your Youtube is just an idea for you, and you can use your creativity to create amazing thumbnails using other features of Filmora. These cool thumbnails will help you attract more viewers and click, which will ultimately help you grow your Youtube Channel. Unlike all other articles and tutorials that show you how to make a thumbnail for Youtube, this method is free and doesn’t need any technical skills to be implemented.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

The Blueprint to Climbing Your Way Up in YouTube Ranks

Create High Quality YouTube Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

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Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

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