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"Economical Options Best 11 Vlogging Gear"
Economical Options: Best 11 Vlogging Gear
Top 11 Cheap Vlogging Cameras
Shanoon Cox
Oct 26, 2023• Proven solutions
Is the most expensive camera always the best for you? No. It depends. If you are a determined and ambitious beginner, it’s a good decision to invest in advanced cameras when you have an adequate budget. However, if you are not sure whether your enthusiasm for vlogging or photography will last or not, starting with an entry-level camera could be much wiser. As camera technology continues to advance, prices on cameras are coming down. Now, as a vlogger/YouTuber, you can get your hands on some decent vlogging cameras with a small budget. Before you get into the recommendation, please keep in mind that these budget camera still allows you to shoot fantastic videos and photos. Below, I have prepared a list of the top eleven cheap vlogging cameras, all of which can record at least full HD 1080p videos, that you can get for under $600.
If you have a bigger budget, you may prefer to check out my other posts on:
- 12 Best Vlogging Cameras
- 7 Best DSLR Cameras For Vlogging
- 8 Best Mirrorless Cameras For Vlogging
- 12 Best Vlogging Cameras With A Flip Screen
TOP 11 CHEAP VLOGGING CAMERAS
| Camera | Camera Type | Flip Screen | 4K | Price | |
|---|---|---|---|---|---|
| GoPro Hero5 |  |
Action Camera | No | No | Check on Amazon |
| Canon EOS M100 |  |
Mirrorless | Flip Up | No | Check on Amazon |
| Canon PowerShot SX730 HS |  |
Ultra Compact | Flip Up | No | Check on Amazon |
| Panasonic Lumix DC-ZS70 |  |
Compact | Flip Up | Yes | Check on Amazon |
| Yi 4K Action Camera |  |
Action Camera | No | Yes | Check on Amazon |
| Sony Cybershot DSC-HX80 |  |
Ultra Compact | Flip Up | No | Check on Amazon |
| Nikon Coolpix A900 |  |
Compact | Flip Up | Yes | Check on Amazon |
 |
Best Cheap Vlogging Camera Under $100: Polaroid Cube+ Recording outdoor action videos for your vlog with a DSLR camera is impractical. They’re heavy and bulky, getting in the way of whatever you’re doing. Action cameras like the GoPro and Polaroid Cube are much better for these occasions because they’re small enough to be mounted on a bike or a helmet. The Polaroid Cube also has built-in magnets on the top and bottom of the camera, giving you the ability to attach them to most metal surfaces. The camera’s 1.4-inch rubber body is resistant to water, shock, and all types of weather and it is capable of capturing footage even under the most extreme weather conditions. The Cube action camera can record full HD 1080p videos at 60 fps and it has a 124-degree wide-angle lens that performs best when it is used for exterior shots. The camera is compatible with microSDHC memory cards that can store up to 128GB of footage. The Cube’s battery can record up to 107 minutes before it needs another charge. With the Polaroid Cube+, you can preview or control your camera from your phone because it comes with Wi-Fi connectivity. PROS - Cheap vlogging camera for outdoor videos - Multiple mounting options CONS - Low-quality built-in microphone - No preview screen |
|---|---|
 |
Best Cheap Vlogging Camera Under $200: Yi 4K If you are looking for an affordable vlogging camera that costs less than $200, then currently the best option for you is the Yi 4K Action Camera. Its 2.19” LCD Gorilla Glass retina touchscreen is resistant to scratches and mild impacts. Much like a lot of action cameras, this camera is equipped with a wide-angle lens, 160-degree to be exact. The camera, however, is not waterproof, and you need to buy additional accessories so you can protect the camera from accidental damage. You can record 120 minutes of 4K footage at 60 fps without having to recharge the camera’s 4.35V lithium-ion battery. All the footage you record with the Yi 4K action camera can easily be transferred to a computer or broadcasted live on Facebook, YouTube, and other live streaming platforms using the camera’s high-speed 5GHz Wi-Fi feature. The built-in EIS (electronic image stabilization) contains a 3-axis gyroscope and 3-axis accelerometer that reduces the camera shakes caused by movements and enables you to produce smooth recordings of your wildest adventures. The Yi 4K action camera has two built-in microphones that can capture audio recordings, but there is no audio jack input for recording audio from an external microphone. PROS - Weighs only 3.4 Oz - Powerful electronic image stabilization CONS - Limited mounting capabilities - The camera’s fisheye lens can distort footage |
 |
Best Cheap Vlogging Camera Under $300: Nikon B500 Unlike the action cams that can capture ultra-wide-angle shots, the Nikon’s Coolpix B500 model is designed to also help you zoom in closer. The camera has a built-in 40X optical zoom NIKKOR lens that can be extended to 80X when used with the Dynamic Fine Zoom feature, which means you can easily record things that are further away. The Nikon Coolpix B500’s ISO can only go up to ISO 3200, despite the camera’s 16 MP BSI-CMOS sensor that supports full HD 1080p recording at 30 or 25 fps. The 3-inch 920K-dot LCD screen is fully adjustable but it doesn’t have touchscreen functionality, and the camera doesn’t have a viewfinder, which can slightly complicate the process of composing shots for your vlogs. The Nikon Coolpix B500 is conveniently powered by 4 AA batteries. This cheap vlogging camera offers more features than similar cameras in its price range. PROS - Great connectivity features - 80x optical zoom CONS - No manual exposure controls - Limited ISO sensitivity |
 |
Best Cheap Vlogging Camera Under $400: Nikon A900 This Coolpix series digital camera model is much more powerful than the Nikon B500 because it is a 20.3 MP camera that can record videos in UHD 4K quality. The non-interchangeable 35X optical zoom NIKKOR f/3.4-6.9 lens performs well in capturing footage of both closeup and faraway objects. Like the B500, the A900’s ISO sensitivity goes up to a maximum of 3200. Consequently, this camera won’t be ideal for filming in poorly lit conditions. The Nikon Coolpix A900 features a variety of handy modes, including creative, super lapse, and multiple exposure modes, to mention a few. The SnapBridge app allows you to connect the camera to a smartphone or a tablet via the built-in Wi-Fi NFC so you can transfer and edit the footage immediately after you stop recording. The A900 is a small and light digital camera, which makes it a great companion on your daily vlogging adventures. PROS - 4K and Full HD video recording options - Manual exposure control CONS - Limited audio recording features - No viewfinder |
 |
Best Cheap Vlogging Camera Under $500: Sony a5100 Sony’s a5100 is the successor of the NEX-5 series. Four years after its initial release in 2014, it is still considered the best vlogging camera under $500. The 24.3 MP Exmor APS-C CMOS sensor and the BIONZ X image processor reduce image noise and increase the level of detail in your vlogs. This mirrorless camera ships with the standard 16-50 mm lens, but it is compatible with all of Sony’s E-mount lenses. The Sony a5100 can record up to 1080p videos at 60 fps. Its HVAC S codec support enables you to produce videos that have 50Mbps bit rates. The Hybrid AF system featuring both a 179 phase-detect points as well as 25 contrast-detect points guarantees that all videos you record with the Sony a5100 will be sharp and in focus. Wi-Fi with NFC feature enables you to easily transfer or share your recorded footage. PROS - AF speeds exceed all expectations - The camera body is resistant to moderate impact CONS - Can’t record 4K videos - Fake shutter sounds |
Wondershare Filmora supports most video formats that you can find. If you have no idea about which software can edit the video filmed by your camera, try Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much easier
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
Is the most expensive camera always the best for you? No. It depends. If you are a determined and ambitious beginner, it’s a good decision to invest in advanced cameras when you have an adequate budget. However, if you are not sure whether your enthusiasm for vlogging or photography will last or not, starting with an entry-level camera could be much wiser. As camera technology continues to advance, prices on cameras are coming down. Now, as a vlogger/YouTuber, you can get your hands on some decent vlogging cameras with a small budget. Before you get into the recommendation, please keep in mind that these budget camera still allows you to shoot fantastic videos and photos. Below, I have prepared a list of the top eleven cheap vlogging cameras, all of which can record at least full HD 1080p videos, that you can get for under $600.
If you have a bigger budget, you may prefer to check out my other posts on:
- 12 Best Vlogging Cameras
- 7 Best DSLR Cameras For Vlogging
- 8 Best Mirrorless Cameras For Vlogging
- 12 Best Vlogging Cameras With A Flip Screen
TOP 11 CHEAP VLOGGING CAMERAS
| Camera | Camera Type | Flip Screen | 4K | Price | |
|---|---|---|---|---|---|
| GoPro Hero5 | |
Action Camera | No | No | Check on Amazon |
| Canon EOS M100 | |
Mirrorless | Flip Up | No | Check on Amazon |
| Canon PowerShot SX730 HS | |
Ultra Compact | Flip Up | No | Check on Amazon |
| Panasonic Lumix DC-ZS70 | |
Compact | Flip Up | Yes | Check on Amazon |
| Yi 4K Action Camera | |
Action Camera | No | Yes | Check on Amazon |
| Sony Cybershot DSC-HX80 | |
Ultra Compact | Flip Up | No | Check on Amazon |
| Nikon Coolpix A900 | |
Compact | Flip Up | Yes | Check on Amazon |
|
Best Cheap Vlogging Camera Under $100: Polaroid Cube+ Recording outdoor action videos for your vlog with a DSLR camera is impractical. They’re heavy and bulky, getting in the way of whatever you’re doing. Action cameras like the GoPro and Polaroid Cube are much better for these occasions because they’re small enough to be mounted on a bike or a helmet. The Polaroid Cube also has built-in magnets on the top and bottom of the camera, giving you the ability to attach them to most metal surfaces. The camera’s 1.4-inch rubber body is resistant to water, shock, and all types of weather and it is capable of capturing footage even under the most extreme weather conditions. The Cube action camera can record full HD 1080p videos at 60 fps and it has a 124-degree wide-angle lens that performs best when it is used for exterior shots. The camera is compatible with microSDHC memory cards that can store up to 128GB of footage. The Cube’s battery can record up to 107 minutes before it needs another charge. With the Polaroid Cube+, you can preview or control your camera from your phone because it comes with Wi-Fi connectivity. PROS - Cheap vlogging camera for outdoor videos - Multiple mounting options CONS - Low-quality built-in microphone - No preview screen |
|---|---|
|
Best Cheap Vlogging Camera Under $200: Yi 4K If you are looking for an affordable vlogging camera that costs less than $200, then currently the best option for you is the Yi 4K Action Camera. Its 2.19” LCD Gorilla Glass retina touchscreen is resistant to scratches and mild impacts. Much like a lot of action cameras, this camera is equipped with a wide-angle lens, 160-degree to be exact. The camera, however, is not waterproof, and you need to buy additional accessories so you can protect the camera from accidental damage. You can record 120 minutes of 4K footage at 60 fps without having to recharge the camera’s 4.35V lithium-ion battery. All the footage you record with the Yi 4K action camera can easily be transferred to a computer or broadcasted live on Facebook, YouTube, and other live streaming platforms using the camera’s high-speed 5GHz Wi-Fi feature. The built-in EIS (electronic image stabilization) contains a 3-axis gyroscope and 3-axis accelerometer that reduces the camera shakes caused by movements and enables you to produce smooth recordings of your wildest adventures. The Yi 4K action camera has two built-in microphones that can capture audio recordings, but there is no audio jack input for recording audio from an external microphone. PROS - Weighs only 3.4 Oz - Powerful electronic image stabilization CONS - Limited mounting capabilities - The camera’s fisheye lens can distort footage |
|
Best Cheap Vlogging Camera Under $300: Nikon B500 Unlike the action cams that can capture ultra-wide-angle shots, the Nikon’s Coolpix B500 model is designed to also help you zoom in closer. The camera has a built-in 40X optical zoom NIKKOR lens that can be extended to 80X when used with the Dynamic Fine Zoom feature, which means you can easily record things that are further away. The Nikon Coolpix B500’s ISO can only go up to ISO 3200, despite the camera’s 16 MP BSI-CMOS sensor that supports full HD 1080p recording at 30 or 25 fps. The 3-inch 920K-dot LCD screen is fully adjustable but it doesn’t have touchscreen functionality, and the camera doesn’t have a viewfinder, which can slightly complicate the process of composing shots for your vlogs. The Nikon Coolpix B500 is conveniently powered by 4 AA batteries. This cheap vlogging camera offers more features than similar cameras in its price range. PROS - Great connectivity features - 80x optical zoom CONS - No manual exposure controls - Limited ISO sensitivity |
|
Best Cheap Vlogging Camera Under $400: Nikon A900 This Coolpix series digital camera model is much more powerful than the Nikon B500 because it is a 20.3 MP camera that can record videos in UHD 4K quality. The non-interchangeable 35X optical zoom NIKKOR f/3.4-6.9 lens performs well in capturing footage of both closeup and faraway objects. Like the B500, the A900’s ISO sensitivity goes up to a maximum of 3200. Consequently, this camera won’t be ideal for filming in poorly lit conditions. The Nikon Coolpix A900 features a variety of handy modes, including creative, super lapse, and multiple exposure modes, to mention a few. The SnapBridge app allows you to connect the camera to a smartphone or a tablet via the built-in Wi-Fi NFC so you can transfer and edit the footage immediately after you stop recording. The A900 is a small and light digital camera, which makes it a great companion on your daily vlogging adventures. PROS - 4K and Full HD video recording options - Manual exposure control CONS - Limited audio recording features - No viewfinder |
|
Best Cheap Vlogging Camera Under $500: Sony a5100 Sony’s a5100 is the successor of the NEX-5 series. Four years after its initial release in 2014, it is still considered the best vlogging camera under $500. The 24.3 MP Exmor APS-C CMOS sensor and the BIONZ X image processor reduce image noise and increase the level of detail in your vlogs. This mirrorless camera ships with the standard 16-50 mm lens, but it is compatible with all of Sony’s E-mount lenses. The Sony a5100 can record up to 1080p videos at 60 fps. Its HVAC S codec support enables you to produce videos that have 50Mbps bit rates. The Hybrid AF system featuring both a 179 phase-detect points as well as 25 contrast-detect points guarantees that all videos you record with the Sony a5100 will be sharp and in focus. Wi-Fi with NFC feature enables you to easily transfer or share your recorded footage. PROS - AF speeds exceed all expectations - The camera body is resistant to moderate impact CONS - Can’t record 4K videos - Fake shutter sounds |
Wondershare Filmora supports most video formats that you can find. If you have no idea about which software can edit the video filmed by your camera, try Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much easier
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
Is the most expensive camera always the best for you? No. It depends. If you are a determined and ambitious beginner, it’s a good decision to invest in advanced cameras when you have an adequate budget. However, if you are not sure whether your enthusiasm for vlogging or photography will last or not, starting with an entry-level camera could be much wiser. As camera technology continues to advance, prices on cameras are coming down. Now, as a vlogger/YouTuber, you can get your hands on some decent vlogging cameras with a small budget. Before you get into the recommendation, please keep in mind that these budget camera still allows you to shoot fantastic videos and photos. Below, I have prepared a list of the top eleven cheap vlogging cameras, all of which can record at least full HD 1080p videos, that you can get for under $600.
If you have a bigger budget, you may prefer to check out my other posts on:
- 12 Best Vlogging Cameras
- 7 Best DSLR Cameras For Vlogging
- 8 Best Mirrorless Cameras For Vlogging
- 12 Best Vlogging Cameras With A Flip Screen
TOP 11 CHEAP VLOGGING CAMERAS
| Camera | Camera Type | Flip Screen | 4K | Price | |
|---|---|---|---|---|---|
| GoPro Hero5 | |
Action Camera | No | No | Check on Amazon |
| Canon EOS M100 | |
Mirrorless | Flip Up | No | Check on Amazon |
| Canon PowerShot SX730 HS | |
Ultra Compact | Flip Up | No | Check on Amazon |
| Panasonic Lumix DC-ZS70 | |
Compact | Flip Up | Yes | Check on Amazon |
| Yi 4K Action Camera | |
Action Camera | No | Yes | Check on Amazon |
| Sony Cybershot DSC-HX80 | |
Ultra Compact | Flip Up | No | Check on Amazon |
| Nikon Coolpix A900 | |
Compact | Flip Up | Yes | Check on Amazon |
|
Best Cheap Vlogging Camera Under $100: Polaroid Cube+ Recording outdoor action videos for your vlog with a DSLR camera is impractical. They’re heavy and bulky, getting in the way of whatever you’re doing. Action cameras like the GoPro and Polaroid Cube are much better for these occasions because they’re small enough to be mounted on a bike or a helmet. The Polaroid Cube also has built-in magnets on the top and bottom of the camera, giving you the ability to attach them to most metal surfaces. The camera’s 1.4-inch rubber body is resistant to water, shock, and all types of weather and it is capable of capturing footage even under the most extreme weather conditions. The Cube action camera can record full HD 1080p videos at 60 fps and it has a 124-degree wide-angle lens that performs best when it is used for exterior shots. The camera is compatible with microSDHC memory cards that can store up to 128GB of footage. The Cube’s battery can record up to 107 minutes before it needs another charge. With the Polaroid Cube+, you can preview or control your camera from your phone because it comes with Wi-Fi connectivity. PROS - Cheap vlogging camera for outdoor videos - Multiple mounting options CONS - Low-quality built-in microphone - No preview screen |
|---|---|
|
Best Cheap Vlogging Camera Under $200: Yi 4K If you are looking for an affordable vlogging camera that costs less than $200, then currently the best option for you is the Yi 4K Action Camera. Its 2.19” LCD Gorilla Glass retina touchscreen is resistant to scratches and mild impacts. Much like a lot of action cameras, this camera is equipped with a wide-angle lens, 160-degree to be exact. The camera, however, is not waterproof, and you need to buy additional accessories so you can protect the camera from accidental damage. You can record 120 minutes of 4K footage at 60 fps without having to recharge the camera’s 4.35V lithium-ion battery. All the footage you record with the Yi 4K action camera can easily be transferred to a computer or broadcasted live on Facebook, YouTube, and other live streaming platforms using the camera’s high-speed 5GHz Wi-Fi feature. The built-in EIS (electronic image stabilization) contains a 3-axis gyroscope and 3-axis accelerometer that reduces the camera shakes caused by movements and enables you to produce smooth recordings of your wildest adventures. The Yi 4K action camera has two built-in microphones that can capture audio recordings, but there is no audio jack input for recording audio from an external microphone. PROS - Weighs only 3.4 Oz - Powerful electronic image stabilization CONS - Limited mounting capabilities - The camera’s fisheye lens can distort footage |
|
Best Cheap Vlogging Camera Under $300: Nikon B500 Unlike the action cams that can capture ultra-wide-angle shots, the Nikon’s Coolpix B500 model is designed to also help you zoom in closer. The camera has a built-in 40X optical zoom NIKKOR lens that can be extended to 80X when used with the Dynamic Fine Zoom feature, which means you can easily record things that are further away. The Nikon Coolpix B500’s ISO can only go up to ISO 3200, despite the camera’s 16 MP BSI-CMOS sensor that supports full HD 1080p recording at 30 or 25 fps. The 3-inch 920K-dot LCD screen is fully adjustable but it doesn’t have touchscreen functionality, and the camera doesn’t have a viewfinder, which can slightly complicate the process of composing shots for your vlogs. The Nikon Coolpix B500 is conveniently powered by 4 AA batteries. This cheap vlogging camera offers more features than similar cameras in its price range. PROS - Great connectivity features - 80x optical zoom CONS - No manual exposure controls - Limited ISO sensitivity |
|
Best Cheap Vlogging Camera Under $400: Nikon A900 This Coolpix series digital camera model is much more powerful than the Nikon B500 because it is a 20.3 MP camera that can record videos in UHD 4K quality. The non-interchangeable 35X optical zoom NIKKOR f/3.4-6.9 lens performs well in capturing footage of both closeup and faraway objects. Like the B500, the A900’s ISO sensitivity goes up to a maximum of 3200. Consequently, this camera won’t be ideal for filming in poorly lit conditions. The Nikon Coolpix A900 features a variety of handy modes, including creative, super lapse, and multiple exposure modes, to mention a few. The SnapBridge app allows you to connect the camera to a smartphone or a tablet via the built-in Wi-Fi NFC so you can transfer and edit the footage immediately after you stop recording. The A900 is a small and light digital camera, which makes it a great companion on your daily vlogging adventures. PROS - 4K and Full HD video recording options - Manual exposure control CONS - Limited audio recording features - No viewfinder |
|
Best Cheap Vlogging Camera Under $500: Sony a5100 Sony’s a5100 is the successor of the NEX-5 series. Four years after its initial release in 2014, it is still considered the best vlogging camera under $500. The 24.3 MP Exmor APS-C CMOS sensor and the BIONZ X image processor reduce image noise and increase the level of detail in your vlogs. This mirrorless camera ships with the standard 16-50 mm lens, but it is compatible with all of Sony’s E-mount lenses. The Sony a5100 can record up to 1080p videos at 60 fps. Its HVAC S codec support enables you to produce videos that have 50Mbps bit rates. The Hybrid AF system featuring both a 179 phase-detect points as well as 25 contrast-detect points guarantees that all videos you record with the Sony a5100 will be sharp and in focus. Wi-Fi with NFC feature enables you to easily transfer or share your recorded footage. PROS - AF speeds exceed all expectations - The camera body is resistant to moderate impact CONS - Can’t record 4K videos - Fake shutter sounds |
Wondershare Filmora supports most video formats that you can find. If you have no idea about which software can edit the video filmed by your camera, try Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much easier
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
Is the most expensive camera always the best for you? No. It depends. If you are a determined and ambitious beginner, it’s a good decision to invest in advanced cameras when you have an adequate budget. However, if you are not sure whether your enthusiasm for vlogging or photography will last or not, starting with an entry-level camera could be much wiser. As camera technology continues to advance, prices on cameras are coming down. Now, as a vlogger/YouTuber, you can get your hands on some decent vlogging cameras with a small budget. Before you get into the recommendation, please keep in mind that these budget camera still allows you to shoot fantastic videos and photos. Below, I have prepared a list of the top eleven cheap vlogging cameras, all of which can record at least full HD 1080p videos, that you can get for under $600.
If you have a bigger budget, you may prefer to check out my other posts on:
- 12 Best Vlogging Cameras
- 7 Best DSLR Cameras For Vlogging
- 8 Best Mirrorless Cameras For Vlogging
- 12 Best Vlogging Cameras With A Flip Screen
TOP 11 CHEAP VLOGGING CAMERAS
| Camera | Camera Type | Flip Screen | 4K | Price | |
|---|---|---|---|---|---|
| GoPro Hero5 | |
Action Camera | No | No | Check on Amazon |
| Canon EOS M100 | |
Mirrorless | Flip Up | No | Check on Amazon |
| Canon PowerShot SX730 HS | |
Ultra Compact | Flip Up | No | Check on Amazon |
| Panasonic Lumix DC-ZS70 | |
Compact | Flip Up | Yes | Check on Amazon |
| Yi 4K Action Camera | |
Action Camera | No | Yes | Check on Amazon |
| Sony Cybershot DSC-HX80 | |
Ultra Compact | Flip Up | No | Check on Amazon |
| Nikon Coolpix A900 | |
Compact | Flip Up | Yes | Check on Amazon |
|
Best Cheap Vlogging Camera Under $100: Polaroid Cube+ Recording outdoor action videos for your vlog with a DSLR camera is impractical. They’re heavy and bulky, getting in the way of whatever you’re doing. Action cameras like the GoPro and Polaroid Cube are much better for these occasions because they’re small enough to be mounted on a bike or a helmet. The Polaroid Cube also has built-in magnets on the top and bottom of the camera, giving you the ability to attach them to most metal surfaces. The camera’s 1.4-inch rubber body is resistant to water, shock, and all types of weather and it is capable of capturing footage even under the most extreme weather conditions. The Cube action camera can record full HD 1080p videos at 60 fps and it has a 124-degree wide-angle lens that performs best when it is used for exterior shots. The camera is compatible with microSDHC memory cards that can store up to 128GB of footage. The Cube’s battery can record up to 107 minutes before it needs another charge. With the Polaroid Cube+, you can preview or control your camera from your phone because it comes with Wi-Fi connectivity. PROS - Cheap vlogging camera for outdoor videos - Multiple mounting options CONS - Low-quality built-in microphone - No preview screen |
|---|---|
|
Best Cheap Vlogging Camera Under $200: Yi 4K If you are looking for an affordable vlogging camera that costs less than $200, then currently the best option for you is the Yi 4K Action Camera. Its 2.19” LCD Gorilla Glass retina touchscreen is resistant to scratches and mild impacts. Much like a lot of action cameras, this camera is equipped with a wide-angle lens, 160-degree to be exact. The camera, however, is not waterproof, and you need to buy additional accessories so you can protect the camera from accidental damage. You can record 120 minutes of 4K footage at 60 fps without having to recharge the camera’s 4.35V lithium-ion battery. All the footage you record with the Yi 4K action camera can easily be transferred to a computer or broadcasted live on Facebook, YouTube, and other live streaming platforms using the camera’s high-speed 5GHz Wi-Fi feature. The built-in EIS (electronic image stabilization) contains a 3-axis gyroscope and 3-axis accelerometer that reduces the camera shakes caused by movements and enables you to produce smooth recordings of your wildest adventures. The Yi 4K action camera has two built-in microphones that can capture audio recordings, but there is no audio jack input for recording audio from an external microphone. PROS - Weighs only 3.4 Oz - Powerful electronic image stabilization CONS - Limited mounting capabilities - The camera’s fisheye lens can distort footage |
|
Best Cheap Vlogging Camera Under $300: Nikon B500 Unlike the action cams that can capture ultra-wide-angle shots, the Nikon’s Coolpix B500 model is designed to also help you zoom in closer. The camera has a built-in 40X optical zoom NIKKOR lens that can be extended to 80X when used with the Dynamic Fine Zoom feature, which means you can easily record things that are further away. The Nikon Coolpix B500’s ISO can only go up to ISO 3200, despite the camera’s 16 MP BSI-CMOS sensor that supports full HD 1080p recording at 30 or 25 fps. The 3-inch 920K-dot LCD screen is fully adjustable but it doesn’t have touchscreen functionality, and the camera doesn’t have a viewfinder, which can slightly complicate the process of composing shots for your vlogs. The Nikon Coolpix B500 is conveniently powered by 4 AA batteries. This cheap vlogging camera offers more features than similar cameras in its price range. PROS - Great connectivity features - 80x optical zoom CONS - No manual exposure controls - Limited ISO sensitivity |
|
Best Cheap Vlogging Camera Under $400: Nikon A900 This Coolpix series digital camera model is much more powerful than the Nikon B500 because it is a 20.3 MP camera that can record videos in UHD 4K quality. The non-interchangeable 35X optical zoom NIKKOR f/3.4-6.9 lens performs well in capturing footage of both closeup and faraway objects. Like the B500, the A900’s ISO sensitivity goes up to a maximum of 3200. Consequently, this camera won’t be ideal for filming in poorly lit conditions. The Nikon Coolpix A900 features a variety of handy modes, including creative, super lapse, and multiple exposure modes, to mention a few. The SnapBridge app allows you to connect the camera to a smartphone or a tablet via the built-in Wi-Fi NFC so you can transfer and edit the footage immediately after you stop recording. The A900 is a small and light digital camera, which makes it a great companion on your daily vlogging adventures. PROS - 4K and Full HD video recording options - Manual exposure control CONS - Limited audio recording features - No viewfinder |
|
Best Cheap Vlogging Camera Under $500: Sony a5100 Sony’s a5100 is the successor of the NEX-5 series. Four years after its initial release in 2014, it is still considered the best vlogging camera under $500. The 24.3 MP Exmor APS-C CMOS sensor and the BIONZ X image processor reduce image noise and increase the level of detail in your vlogs. This mirrorless camera ships with the standard 16-50 mm lens, but it is compatible with all of Sony’s E-mount lenses. The Sony a5100 can record up to 1080p videos at 60 fps. Its HVAC S codec support enables you to produce videos that have 50Mbps bit rates. The Hybrid AF system featuring both a 179 phase-detect points as well as 25 contrast-detect points guarantees that all videos you record with the Sony a5100 will be sharp and in focus. Wi-Fi with NFC feature enables you to easily transfer or share your recorded footage. PROS - AF speeds exceed all expectations - The camera body is resistant to moderate impact CONS - Can’t record 4K videos - Fake shutter sounds |
Wondershare Filmora supports most video formats that you can find. If you have no idea about which software can edit the video filmed by your camera, try Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much easier
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
A Novice’s Roadmap to YouTube Traffic Success
The 12-step YouTube SEO Guide for Beginners Who Want More Views
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
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- Title: "Economical Options Best 11 Vlogging Gear"
- Author: Steven
- Created at : 2024-05-25 19:10:55
- Updated at : 2024-05-26 19:10:55
- Link: https://youtube-clips.techidaily.com/economical-options-best-11-vlogging-gear/
- License: This work is licensed under CC BY-NC-SA 4.0.
