Discovering Potential: YouTube’s Role in Modern Education Strategies

Tips for Teachers Using YouTube in Classroom

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has not only provided an incredible source of entertainment for millions of people around the globe, but also it has opened up an avenue for great learning resources in the form of educational videos.

Teachers from all around the world can now create video lessons and share with their students not only in their respective learning institutions but also with other students located miles away in other countries.

If you want to make a teaching video by your own, you should try Wondershare Filmora . Besides the basic video editing features, like trimming, cutting, splitting, rotating, and cropping, it allows you to capture your PC screen, composite a green screen video, blur objects and faces in video and more. What’s more, Filmora is a good choice for making a YouTube intro. Check the video below to see how to make it.

• Benefits for Using YouTube in Classroom
• Tips for Teachers Using YouTube in Classroom
• How to discover the best educational videos on YouTube

Benefits for Using YouTube in Classroom

The benefits of using YouTube in the classroom are immense and they include but are not limited to the following:

Global connection

YouTube makes it possible for teachers to share their lessons with millions of potential students located in different parts of the world, something which was unthinkable with the traditional modes of teaching a few years ago. Teachers can now collaborate, connect and innovate with a multitude of students in ways that were never imagined before by employing the power of YouTube.

Enhances the comprehension of complex topics

Certain subjects are technical in nature and teachers usually have a hard time explaining them to the students. By using YouTube in the classroom, teachers are an a better position to offer clear and easy to understand illustrations which will in turn demystify the tough concepts and make it easy for students to understand and comprehend complex topics.

Creates more engagement from students

Learning primarily comprises of audio and visual components. Unlike traditional modes of teaching where the teacher offered explanation and the students are expected to take notes, videos are more engaging and has the power to make students stay more alert, thus increase their chances of absorbing the lesions and getting most from the subjects.

Ideal for slow learners

When using YouTube in the classroom, the teacher has full control on the pace of learning and this is ideal for taking of both the fast and slow learners. In case a student finds a concept being explained too fast, they can simply request the part to be replayed or it can be slowed down to play at a pace that will be easy for them to grasp.

One teacher, multiple classrooms

The other benefit of using YouTube in the classroom is that after a teacher prepares his learning videos, they get the flexibility using the video in more than just one classroom. It also makes it easy for them when they are away and they need to attend classes. All they have to do is to use the prerecorded video lesions so that they don’t entirely miss out on classes.

Tips for Using YouTube in Classroom

For teachers and tutors, there are various ways of using YouTube in the classroom. These methods offer the flexibility to both the teachers and the students to give and understand lessons respectively. Here are some of the ways for teachers to use YouTube in classrooms-:

1. Trigger unique and interesting discussions– teachers using YouTube in the classrooms can trigger interesting and unique discussions amongst their students. The teachers can use relevant videos on news reports, documentaries, current affairs and much more to get the student opinions and gauge the impact of the learning on the students.
2. Access high quality education materials for free – using YouTube in classroom also makes it possible to teachers to access high quality learning materials for free. This is especially important when teaching on tough subjects or when reviewing for exams.
3. Short clips to put a topic in context – there are documentary channels such as National Geographic, BBC and Channel 4 amongst others where teachers can obtain and play short clips to put the subject matter into proper context for the students.
4. Archive your work– use videos to keep a clean and neat record of the various lessons thus making it easy for current and future students to access them with ease.
5. Review for exams – when exams are just about the corner, videos become very effective in helping the student to refresh their minds on tough topics that might require a lot of time to review during exams.
6. Flip lessons– flipped learning is taking strong roots in most of the learning institutions and it becomes easy and efficient when using videos in the classroom.
7. Teach when you are absent – instead of missing class or having a guest teacher to stand in for you, you can simply record the lesson on your YouTube channel or simply give out instructions for the students to follow when you are away.
8. Allow students to gain in-depth information– by using YouTube in classroom, teachers are essentially allowing their students to dig deeper and comprehend the lessons better.
9. Help the struggling students – videos are great for the slow learners since they can rewind or play it at their own pace.
10. Create a YouTube Channel – this is to contain all the videos relevant to a particular subject or lesion for current and future students.

How to discover the best educational videos on YouTube

YouTube is awash with millions of videos and it is imperative that you know how to search for and discover the best education videos. Below are a few tips to help you along the way-:

You may also like: Videos to Share in the Classroom >>

• Look for videos not longer than 10 minutes – these are the most ideal since longer videos might make students lose their attention and miss out on the lesions.
• Search channels by subjects so that you end up with the most relevant videos.
• Before you show the videos to the students, be sure to watch them all through so that you gauge if it has the relevant materials you wanted the students to learn.
• Rather than doing a general search, concentrate on the channels from respectable sources since this wills save you a lot of time of going through the junk.
• Don’t search for videos to replace your lessons, but instead, search for video that will complement your lesions.

Conclusion

Using YouTube in the classroom has brought a lot of efficiency to both the teachers and the students. Teachers can now access millions of students around the globe by using YT videos and students can also get a lot of detailed information, some on technical topics that would normally take a long time to comprehend. Whereas it is a relatively new concept for most teachers, it can only be expected that it will be embraced by many people and enhance the learning process in our schools, provided that the right learning videos are recorded or accessed from the pool already present in YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has not only provided an incredible source of entertainment for millions of people around the globe, but also it has opened up an avenue for great learning resources in the form of educational videos.

Teachers from all around the world can now create video lessons and share with their students not only in their respective learning institutions but also with other students located miles away in other countries.

If you want to make a teaching video by your own, you should try Wondershare Filmora . Besides the basic video editing features, like trimming, cutting, splitting, rotating, and cropping, it allows you to capture your PC screen, composite a green screen video, blur objects and faces in video and more. What’s more, Filmora is a good choice for making a YouTube intro. Check the video below to see how to make it.

• Benefits for Using YouTube in Classroom
• Tips for Teachers Using YouTube in Classroom
• How to discover the best educational videos on YouTube

Benefits for Using YouTube in Classroom

The benefits of using YouTube in the classroom are immense and they include but are not limited to the following:

Global connection

YouTube makes it possible for teachers to share their lessons with millions of potential students located in different parts of the world, something which was unthinkable with the traditional modes of teaching a few years ago. Teachers can now collaborate, connect and innovate with a multitude of students in ways that were never imagined before by employing the power of YouTube.

Enhances the comprehension of complex topics

Certain subjects are technical in nature and teachers usually have a hard time explaining them to the students. By using YouTube in the classroom, teachers are an a better position to offer clear and easy to understand illustrations which will in turn demystify the tough concepts and make it easy for students to understand and comprehend complex topics.

Creates more engagement from students

Learning primarily comprises of audio and visual components. Unlike traditional modes of teaching where the teacher offered explanation and the students are expected to take notes, videos are more engaging and has the power to make students stay more alert, thus increase their chances of absorbing the lesions and getting most from the subjects.

Ideal for slow learners

When using YouTube in the classroom, the teacher has full control on the pace of learning and this is ideal for taking of both the fast and slow learners. In case a student finds a concept being explained too fast, they can simply request the part to be replayed or it can be slowed down to play at a pace that will be easy for them to grasp.

One teacher, multiple classrooms

The other benefit of using YouTube in the classroom is that after a teacher prepares his learning videos, they get the flexibility using the video in more than just one classroom. It also makes it easy for them when they are away and they need to attend classes. All they have to do is to use the prerecorded video lesions so that they don’t entirely miss out on classes.

Tips for Using YouTube in Classroom

For teachers and tutors, there are various ways of using YouTube in the classroom. These methods offer the flexibility to both the teachers and the students to give and understand lessons respectively. Here are some of the ways for teachers to use YouTube in classrooms-:

1. Trigger unique and interesting discussions– teachers using YouTube in the classrooms can trigger interesting and unique discussions amongst their students. The teachers can use relevant videos on news reports, documentaries, current affairs and much more to get the student opinions and gauge the impact of the learning on the students.
2. Access high quality education materials for free – using YouTube in classroom also makes it possible to teachers to access high quality learning materials for free. This is especially important when teaching on tough subjects or when reviewing for exams.
3. Short clips to put a topic in context – there are documentary channels such as National Geographic, BBC and Channel 4 amongst others where teachers can obtain and play short clips to put the subject matter into proper context for the students.
4. Archive your work– use videos to keep a clean and neat record of the various lessons thus making it easy for current and future students to access them with ease.
5. Review for exams – when exams are just about the corner, videos become very effective in helping the student to refresh their minds on tough topics that might require a lot of time to review during exams.
6. Flip lessons– flipped learning is taking strong roots in most of the learning institutions and it becomes easy and efficient when using videos in the classroom.
7. Teach when you are absent – instead of missing class or having a guest teacher to stand in for you, you can simply record the lesson on your YouTube channel or simply give out instructions for the students to follow when you are away.
8. Allow students to gain in-depth information– by using YouTube in classroom, teachers are essentially allowing their students to dig deeper and comprehend the lessons better.
9. Help the struggling students – videos are great for the slow learners since they can rewind or play it at their own pace.
10. Create a YouTube Channel – this is to contain all the videos relevant to a particular subject or lesion for current and future students.

How to discover the best educational videos on YouTube

YouTube is awash with millions of videos and it is imperative that you know how to search for and discover the best education videos. Below are a few tips to help you along the way-:

You may also like: Videos to Share in the Classroom >>

• Look for videos not longer than 10 minutes – these are the most ideal since longer videos might make students lose their attention and miss out on the lesions.
• Search channels by subjects so that you end up with the most relevant videos.
• Before you show the videos to the students, be sure to watch them all through so that you gauge if it has the relevant materials you wanted the students to learn.
• Rather than doing a general search, concentrate on the channels from respectable sources since this wills save you a lot of time of going through the junk.
• Don’t search for videos to replace your lessons, but instead, search for video that will complement your lesions.

Conclusion

Using YouTube in the classroom has brought a lot of efficiency to both the teachers and the students. Teachers can now access millions of students around the globe by using YT videos and students can also get a lot of detailed information, some on technical topics that would normally take a long time to comprehend. Whereas it is a relatively new concept for most teachers, it can only be expected that it will be embraced by many people and enhance the learning process in our schools, provided that the right learning videos are recorded or accessed from the pool already present in YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has not only provided an incredible source of entertainment for millions of people around the globe, but also it has opened up an avenue for great learning resources in the form of educational videos.

Teachers from all around the world can now create video lessons and share with their students not only in their respective learning institutions but also with other students located miles away in other countries.

If you want to make a teaching video by your own, you should try Wondershare Filmora . Besides the basic video editing features, like trimming, cutting, splitting, rotating, and cropping, it allows you to capture your PC screen, composite a green screen video, blur objects and faces in video and more. What’s more, Filmora is a good choice for making a YouTube intro. Check the video below to see how to make it.

• Benefits for Using YouTube in Classroom
• Tips for Teachers Using YouTube in Classroom
• How to discover the best educational videos on YouTube

Benefits for Using YouTube in Classroom

The benefits of using YouTube in the classroom are immense and they include but are not limited to the following:

Global connection

YouTube makes it possible for teachers to share their lessons with millions of potential students located in different parts of the world, something which was unthinkable with the traditional modes of teaching a few years ago. Teachers can now collaborate, connect and innovate with a multitude of students in ways that were never imagined before by employing the power of YouTube.

Enhances the comprehension of complex topics

Certain subjects are technical in nature and teachers usually have a hard time explaining them to the students. By using YouTube in the classroom, teachers are an a better position to offer clear and easy to understand illustrations which will in turn demystify the tough concepts and make it easy for students to understand and comprehend complex topics.

Creates more engagement from students

Learning primarily comprises of audio and visual components. Unlike traditional modes of teaching where the teacher offered explanation and the students are expected to take notes, videos are more engaging and has the power to make students stay more alert, thus increase their chances of absorbing the lesions and getting most from the subjects.

Ideal for slow learners

When using YouTube in the classroom, the teacher has full control on the pace of learning and this is ideal for taking of both the fast and slow learners. In case a student finds a concept being explained too fast, they can simply request the part to be replayed or it can be slowed down to play at a pace that will be easy for them to grasp.

One teacher, multiple classrooms

The other benefit of using YouTube in the classroom is that after a teacher prepares his learning videos, they get the flexibility using the video in more than just one classroom. It also makes it easy for them when they are away and they need to attend classes. All they have to do is to use the prerecorded video lesions so that they don’t entirely miss out on classes.

Tips for Using YouTube in Classroom

For teachers and tutors, there are various ways of using YouTube in the classroom. These methods offer the flexibility to both the teachers and the students to give and understand lessons respectively. Here are some of the ways for teachers to use YouTube in classrooms-:

1. Trigger unique and interesting discussions– teachers using YouTube in the classrooms can trigger interesting and unique discussions amongst their students. The teachers can use relevant videos on news reports, documentaries, current affairs and much more to get the student opinions and gauge the impact of the learning on the students.
2. Access high quality education materials for free – using YouTube in classroom also makes it possible to teachers to access high quality learning materials for free. This is especially important when teaching on tough subjects or when reviewing for exams.
3. Short clips to put a topic in context – there are documentary channels such as National Geographic, BBC and Channel 4 amongst others where teachers can obtain and play short clips to put the subject matter into proper context for the students.
4. Archive your work– use videos to keep a clean and neat record of the various lessons thus making it easy for current and future students to access them with ease.
5. Review for exams – when exams are just about the corner, videos become very effective in helping the student to refresh their minds on tough topics that might require a lot of time to review during exams.
6. Flip lessons– flipped learning is taking strong roots in most of the learning institutions and it becomes easy and efficient when using videos in the classroom.
7. Teach when you are absent – instead of missing class or having a guest teacher to stand in for you, you can simply record the lesson on your YouTube channel or simply give out instructions for the students to follow when you are away.
8. Allow students to gain in-depth information– by using YouTube in classroom, teachers are essentially allowing their students to dig deeper and comprehend the lessons better.
9. Help the struggling students – videos are great for the slow learners since they can rewind or play it at their own pace.
10. Create a YouTube Channel – this is to contain all the videos relevant to a particular subject or lesion for current and future students.

How to discover the best educational videos on YouTube

YouTube is awash with millions of videos and it is imperative that you know how to search for and discover the best education videos. Below are a few tips to help you along the way-:

You may also like: Videos to Share in the Classroom >>

• Look for videos not longer than 10 minutes – these are the most ideal since longer videos might make students lose their attention and miss out on the lesions.
• Search channels by subjects so that you end up with the most relevant videos.
• Before you show the videos to the students, be sure to watch them all through so that you gauge if it has the relevant materials you wanted the students to learn.
• Rather than doing a general search, concentrate on the channels from respectable sources since this wills save you a lot of time of going through the junk.
• Don’t search for videos to replace your lessons, but instead, search for video that will complement your lesions.

Conclusion

Using YouTube in the classroom has brought a lot of efficiency to both the teachers and the students. Teachers can now access millions of students around the globe by using YT videos and students can also get a lot of detailed information, some on technical topics that would normally take a long time to comprehend. Whereas it is a relatively new concept for most teachers, it can only be expected that it will be embraced by many people and enhance the learning process in our schools, provided that the right learning videos are recorded or accessed from the pool already present in YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has not only provided an incredible source of entertainment for millions of people around the globe, but also it has opened up an avenue for great learning resources in the form of educational videos.

Teachers from all around the world can now create video lessons and share with their students not only in their respective learning institutions but also with other students located miles away in other countries.

If you want to make a teaching video by your own, you should try Wondershare Filmora . Besides the basic video editing features, like trimming, cutting, splitting, rotating, and cropping, it allows you to capture your PC screen, composite a green screen video, blur objects and faces in video and more. What’s more, Filmora is a good choice for making a YouTube intro. Check the video below to see how to make it.

• Benefits for Using YouTube in Classroom
• Tips for Teachers Using YouTube in Classroom
• How to discover the best educational videos on YouTube

Benefits for Using YouTube in Classroom

The benefits of using YouTube in the classroom are immense and they include but are not limited to the following:

Global connection

YouTube makes it possible for teachers to share their lessons with millions of potential students located in different parts of the world, something which was unthinkable with the traditional modes of teaching a few years ago. Teachers can now collaborate, connect and innovate with a multitude of students in ways that were never imagined before by employing the power of YouTube.

Enhances the comprehension of complex topics

Certain subjects are technical in nature and teachers usually have a hard time explaining them to the students. By using YouTube in the classroom, teachers are an a better position to offer clear and easy to understand illustrations which will in turn demystify the tough concepts and make it easy for students to understand and comprehend complex topics.

Creates more engagement from students

Learning primarily comprises of audio and visual components. Unlike traditional modes of teaching where the teacher offered explanation and the students are expected to take notes, videos are more engaging and has the power to make students stay more alert, thus increase their chances of absorbing the lesions and getting most from the subjects.

Ideal for slow learners

When using YouTube in the classroom, the teacher has full control on the pace of learning and this is ideal for taking of both the fast and slow learners. In case a student finds a concept being explained too fast, they can simply request the part to be replayed or it can be slowed down to play at a pace that will be easy for them to grasp.

One teacher, multiple classrooms

The other benefit of using YouTube in the classroom is that after a teacher prepares his learning videos, they get the flexibility using the video in more than just one classroom. It also makes it easy for them when they are away and they need to attend classes. All they have to do is to use the prerecorded video lesions so that they don’t entirely miss out on classes.

Tips for Using YouTube in Classroom

For teachers and tutors, there are various ways of using YouTube in the classroom. These methods offer the flexibility to both the teachers and the students to give and understand lessons respectively. Here are some of the ways for teachers to use YouTube in classrooms-:

1. Trigger unique and interesting discussions– teachers using YouTube in the classrooms can trigger interesting and unique discussions amongst their students. The teachers can use relevant videos on news reports, documentaries, current affairs and much more to get the student opinions and gauge the impact of the learning on the students.
2. Access high quality education materials for free – using YouTube in classroom also makes it possible to teachers to access high quality learning materials for free. This is especially important when teaching on tough subjects or when reviewing for exams.
3. Short clips to put a topic in context – there are documentary channels such as National Geographic, BBC and Channel 4 amongst others where teachers can obtain and play short clips to put the subject matter into proper context for the students.
4. Archive your work– use videos to keep a clean and neat record of the various lessons thus making it easy for current and future students to access them with ease.
5. Review for exams – when exams are just about the corner, videos become very effective in helping the student to refresh their minds on tough topics that might require a lot of time to review during exams.
6. Flip lessons– flipped learning is taking strong roots in most of the learning institutions and it becomes easy and efficient when using videos in the classroom.
7. Teach when you are absent – instead of missing class or having a guest teacher to stand in for you, you can simply record the lesson on your YouTube channel or simply give out instructions for the students to follow when you are away.
8. Allow students to gain in-depth information– by using YouTube in classroom, teachers are essentially allowing their students to dig deeper and comprehend the lessons better.
9. Help the struggling students – videos are great for the slow learners since they can rewind or play it at their own pace.
10. Create a YouTube Channel – this is to contain all the videos relevant to a particular subject or lesion for current and future students.

How to discover the best educational videos on YouTube

YouTube is awash with millions of videos and it is imperative that you know how to search for and discover the best education videos. Below are a few tips to help you along the way-:

You may also like: Videos to Share in the Classroom >>

• Look for videos not longer than 10 minutes – these are the most ideal since longer videos might make students lose their attention and miss out on the lesions.
• Search channels by subjects so that you end up with the most relevant videos.
• Before you show the videos to the students, be sure to watch them all through so that you gauge if it has the relevant materials you wanted the students to learn.
• Rather than doing a general search, concentrate on the channels from respectable sources since this wills save you a lot of time of going through the junk.
• Don’t search for videos to replace your lessons, but instead, search for video that will complement your lesions.

Conclusion

Using YouTube in the classroom has brought a lot of efficiency to both the teachers and the students. Teachers can now access millions of students around the globe by using YT videos and students can also get a lot of detailed information, some on technical topics that would normally take a long time to comprehend. Whereas it is a relatively new concept for most teachers, it can only be expected that it will be embraced by many people and enhance the learning process in our schools, provided that the right learning videos are recorded or accessed from the pool already present in YouTube.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Navigating Google Trends for Inspiration in Video Making

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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