Decoding Chroma Techniques: From Raw Footage to Final Cut

The world of video-making owes much of its magic to small leaps of innovation. One of these leaps is the use of the chroma key background, which most people know by the more colloquial term—green screen.

Chroma key, also known as green screen or blue screen, is a cool hack for seamless visual storytelling, allowing content creators to replace backgrounds with any image or video they want. This technique is widely embraced in film, television, and online content, and has opened the door to limitless creative possibilities. Aside from its ability to maximize creativity, it is also cheap to employ and convenient to set up, which has made it a staple for everyone who works with visuals.

In this simple guide, we’ll delve into the fundamentals of the chroma key effect, how it is used for video making, and how to leverage that as you perfect your visual content.

YouTube Video Background Creating realistic video scenes at your will is easy to complete with Filmora green screen removal.

Create Video Backgrounds Create Video Backgrounds Learn Green Screen

How Does Chroma Key Work?

Chroma Keying is done by singling out a specific color (usually green or blue) from the foreground, removing it, and replacing it with a different background (for example, a sunset). This process typically follows a series of steps:

• Background Selection:

A solid, single-color background, often green or blue, that contrasts well with the subject must be used. The color chosen should not be present in the subject or any props in the camera field to avoid unintentional transparency.

• Color Keying:

This requires the use of specialized visual effects software to key out the chosen color. The green or blue background is designated as transparent, making everything of that color see-through. The software distinguishes between the keyed color and the subject, creating a mask for the transparent areas.

• Foreground Filming:

This involves filming the subject against the live chroma key background. During filming, the chosen background color (green or blue) won’t appear in the final result due to its transparency. The subject is captured as if separately from the isolated background.

• Post-Processing:

In post-production processing, the editor takes the keyed-out color and replaces it with the new background of their choice. This step creates the illusion that the subject is in a different setting or environment. The transparent areas become filled with the chosen background which, if done right, results in a cohesive and visually appealing composition.

Why Green?

Theoretically, the chroma key background can be any solid color. However, the most commonly used colors are studio blue and bright green, with the latter far more common.

The choice of background color depends on the specific requirements of the production and the colors present in the scenes being filmed.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Contrast

The less similar your chosen background color is to natural skin tones, the easier to isolate and replace in your footage. Bright green provides a strong contrast to most human skin tones and is less likely to be present in costumes or natural surroundings, making it easier to isolate subjects during the color separation.

Luminance

The color green emits light with greater intensity than blue, allowing for far more effective isolation by cameras during filming. This also means that blue screens demand increased lighting for proper exposure compared to green. This situation may be less than ideal if you lack powerful lighting or you don’t have the big bucks for them.

Digital Sensors

Many digital cameras and sensors are more sensitive to green wavelengths, resulting in cleaner and more accurate color keying during post-processing. Modern technology has also evolved to optimize for a green background, making it a more practical choice for the chroma key effect.

Wardrobe and Set Design

Bright green occurs less naturally in costumes and set designs than other colors, making green the optimal choice for reducing the likelihood of color spill and keying issues. However, if you know your scene will have lots of green, it is probably best to film with a blue screen, so there’s less risk of color spill and less post-production work.

Setting up Your Own Chroma Key Studio

Setting up your chroma key is convenient and straightforward, but there are some key factors to consider while setting up to ensure maximal performance.

Choosing the Right Background Color

The first step in the chroma key setup is selecting the right background color to be keyed out. This choice determines your effective color separation and ensures a smooth keying process during editing. Choosing a chroma-key background color that contrasts distinctly with the subject’s colors is essential for effective color separation. This prevents unintentional transparency, color spill, and ensures a polished final result.

Lighting Considerations

Lighting is an important part of the chroma-keying process. Bold, uniform, and consistent lighting on both the subject and the background makes it easy to delineate one from the other fully. This minimizes shadows and variations in color, creating a smooth and seamless keying process. Multiple diffuse lights from different angles are often used to illuminate the green screen evenly.

Positioning/Camera

Proper subject and camera placement are necessary to ensure an even color-keying process during post-production. To prevent shadow interference, the green screen should be smooth, tense, and without wrinkles or shadows.

High-quality cameras are essential every time, especially for chroma keying. Images with better definition are easier to key, so camera quality significantly affects the outcome. Even if your camera isn’t the best, merely shooting well can ensure a clean color-keying process during editing, resulting in professional-looking visuals.

Recording Tips for Chroma Key

• Proper Lighting

Maintaining uniform and well-defined lighting during recording is essential for a successful chroma-keying process. This consistency ensures a seamless keying process during post-production.

• Keep Distance from the Green Screen

The optimal distance between the subject and the green screen minimizes color spill and allows for natural movements. Proper distance between subject and background allows for easier isolation of the background and much smoother post-editing. A recommended starting point for the issue is around 6 to 10 feet from the background.

• Subjects and Clothing

As mentioned before, the choice of costume for Selecting appropriate clothing that doesn’t match the chroma key color prevents transparency issues. Subjects also have to be positioned in such a way that there is minimal light interference and reflection. These contribute to a flawless chroma key outcome.

3 Basic Troubleshooting Strategies

• Color Spill

Sometimes, reflected light from your green background can be cast on your subject and may remain so when the background light is keyed out. This phenomenon is known as a color spill. It is usually because of uneven lighting or shooting around reflecting surfaces. Avoiding spill can differentiate between good and lousy chroma key aftereffects.

Human hair is one area where color spill can show up unsuspectingly. Due to the translucency of hair, it is common for some unintended light to seep through. This allows some background visibility, which you do not want with a chroma key. This is especially notable with lighter hair colors like blond hair.

There are ways to account for this. Many video-editing software have features such as spill suppression and screen matte adjustments that can enhance the final footage. Specialized plugins also go a long way in ensuring minimizing spill. Addressing spill correction tackles unwanted green artifacts and ensures a clean keying process.

• Poor Lighting

Suboptimal green screen lighting can lead to inconsistencies in keying and editing, undermining your product. One way to avoid this is to light the screen and subject separately. Another tip, although expensive, is using multiple diffuse light sources and trying to maintain even lighting across every square foot of your scene. Super bright or dark spots can ruin your output, so it’s worth the extra effort if you don’t want to deal with problematic post-production.

• Poorly Refined Edges

Chroma keying should leave your videos with crisp, defined, natural-looking edges. But post-production editing can make all the difference if it doesn’t come out to your taste. Softening and refining edges make a smoother transition between the foreground object and the new background. Light adjustments to edge thickness and screen matte settings can also help enhance overall visual quality and add finesse to your work.

Conclusion

Green screen photography produces excellent results, and its ease of use makes it indispensable for videographers of all levels. In this guide, we’ve discussed chroma key technology, its role in the industry, and how to apply it to your craft to elevate visual content.

Chroma key, also known as green screen or blue screen, is a cool hack for seamless visual storytelling, allowing content creators to replace backgrounds with any image or video they want. This technique is widely embraced in film, television, and online content, and has opened the door to limitless creative possibilities. Aside from its ability to maximize creativity, it is also cheap to employ and convenient to set up, which has made it a staple for everyone who works with visuals.

In this simple guide, we’ll delve into the fundamentals of the chroma key effect, how it is used for video making, and how to leverage that as you perfect your visual content.

YouTube Video Background Creating realistic video scenes at your will is easy to complete with Filmora green screen removal.

Create Video Backgrounds Create Video Backgrounds Learn Green Screen

How Does Chroma Key Work?

Chroma Keying is done by singling out a specific color (usually green or blue) from the foreground, removing it, and replacing it with a different background (for example, a sunset). This process typically follows a series of steps:

• Background Selection:

A solid, single-color background, often green or blue, that contrasts well with the subject must be used. The color chosen should not be present in the subject or any props in the camera field to avoid unintentional transparency.

• Color Keying:

This requires the use of specialized visual effects software to key out the chosen color. The green or blue background is designated as transparent, making everything of that color see-through. The software distinguishes between the keyed color and the subject, creating a mask for the transparent areas.

• Foreground Filming:

This involves filming the subject against the live chroma key background. During filming, the chosen background color (green or blue) won’t appear in the final result due to its transparency. The subject is captured as if separately from the isolated background.

• Post-Processing:

In post-production processing, the editor takes the keyed-out color and replaces it with the new background of their choice. This step creates the illusion that the subject is in a different setting or environment. The transparent areas become filled with the chosen background which, if done right, results in a cohesive and visually appealing composition.

Why Green?

Theoretically, the chroma key background can be any solid color. However, the most commonly used colors are studio blue and bright green, with the latter far more common.

The choice of background color depends on the specific requirements of the production and the colors present in the scenes being filmed.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Contrast

The less similar your chosen background color is to natural skin tones, the easier to isolate and replace in your footage. Bright green provides a strong contrast to most human skin tones and is less likely to be present in costumes or natural surroundings, making it easier to isolate subjects during the color separation.

Luminance

The color green emits light with greater intensity than blue, allowing for far more effective isolation by cameras during filming. This also means that blue screens demand increased lighting for proper exposure compared to green. This situation may be less than ideal if you lack powerful lighting or you don’t have the big bucks for them.

Digital Sensors

Many digital cameras and sensors are more sensitive to green wavelengths, resulting in cleaner and more accurate color keying during post-processing. Modern technology has also evolved to optimize for a green background, making it a more practical choice for the chroma key effect.

Wardrobe and Set Design

Bright green occurs less naturally in costumes and set designs than other colors, making green the optimal choice for reducing the likelihood of color spill and keying issues. However, if you know your scene will have lots of green, it is probably best to film with a blue screen, so there’s less risk of color spill and less post-production work.

Setting up Your Own Chroma Key Studio

Setting up your chroma key is convenient and straightforward, but there are some key factors to consider while setting up to ensure maximal performance.

Choosing the Right Background Color

The first step in the chroma key setup is selecting the right background color to be keyed out. This choice determines your effective color separation and ensures a smooth keying process during editing. Choosing a chroma-key background color that contrasts distinctly with the subject’s colors is essential for effective color separation. This prevents unintentional transparency, color spill, and ensures a polished final result.

Lighting Considerations

Lighting is an important part of the chroma-keying process. Bold, uniform, and consistent lighting on both the subject and the background makes it easy to delineate one from the other fully. This minimizes shadows and variations in color, creating a smooth and seamless keying process. Multiple diffuse lights from different angles are often used to illuminate the green screen evenly.

Positioning/Camera

Proper subject and camera placement are necessary to ensure an even color-keying process during post-production. To prevent shadow interference, the green screen should be smooth, tense, and without wrinkles or shadows.

High-quality cameras are essential every time, especially for chroma keying. Images with better definition are easier to key, so camera quality significantly affects the outcome. Even if your camera isn’t the best, merely shooting well can ensure a clean color-keying process during editing, resulting in professional-looking visuals.

Recording Tips for Chroma Key

• Proper Lighting

Maintaining uniform and well-defined lighting during recording is essential for a successful chroma-keying process. This consistency ensures a seamless keying process during post-production.

• Keep Distance from the Green Screen

The optimal distance between the subject and the green screen minimizes color spill and allows for natural movements. Proper distance between subject and background allows for easier isolation of the background and much smoother post-editing. A recommended starting point for the issue is around 6 to 10 feet from the background.

• Subjects and Clothing

As mentioned before, the choice of costume for Selecting appropriate clothing that doesn’t match the chroma key color prevents transparency issues. Subjects also have to be positioned in such a way that there is minimal light interference and reflection. These contribute to a flawless chroma key outcome.

3 Basic Troubleshooting Strategies

• Color Spill

Sometimes, reflected light from your green background can be cast on your subject and may remain so when the background light is keyed out. This phenomenon is known as a color spill. It is usually because of uneven lighting or shooting around reflecting surfaces. Avoiding spill can differentiate between good and lousy chroma key aftereffects.

Human hair is one area where color spill can show up unsuspectingly. Due to the translucency of hair, it is common for some unintended light to seep through. This allows some background visibility, which you do not want with a chroma key. This is especially notable with lighter hair colors like blond hair.

There are ways to account for this. Many video-editing software have features such as spill suppression and screen matte adjustments that can enhance the final footage. Specialized plugins also go a long way in ensuring minimizing spill. Addressing spill correction tackles unwanted green artifacts and ensures a clean keying process.

• Poor Lighting

Suboptimal green screen lighting can lead to inconsistencies in keying and editing, undermining your product. One way to avoid this is to light the screen and subject separately. Another tip, although expensive, is using multiple diffuse light sources and trying to maintain even lighting across every square foot of your scene. Super bright or dark spots can ruin your output, so it’s worth the extra effort if you don’t want to deal with problematic post-production.

• Poorly Refined Edges

Chroma keying should leave your videos with crisp, defined, natural-looking edges. But post-production editing can make all the difference if it doesn’t come out to your taste. Softening and refining edges make a smoother transition between the foreground object and the new background. Light adjustments to edge thickness and screen matte settings can also help enhance overall visual quality and add finesse to your work.

Conclusion

Green screen photography produces excellent results, and its ease of use makes it indispensable for videographers of all levels. In this guide, we’ve discussed chroma key technology, its role in the industry, and how to apply it to your craft to elevate visual content.

Unlock Free YouTube Intro/End Customization

How to Create YouTube Intros & End Cards - Free and Easy

Shanoon Cox

Oct 26, 2023• Proven solutions

0

Part 1: Intros

Elements of an Intro

Top Intro Sites

Creating an Intro in Filmora

Part 2: End Cards

Elements of an End Card

How To Make an End Card

Part1: Intros

Elements of an Intro

Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.

When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.

Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.

Top Intro Sites

There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:

FlixPress.com

This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.

IntroMaker.net

This is another site with really professional looking intros for $5. They only have two free options, though.

Creating an Intro in Filmora

You can create a simple intro card in Filmora.

1. Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
2. Drag your clip or background into the video track of your timeline and trim it down to five seconds.
3. If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
4. With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
5. Click on the editing icon with your logo selected and choose an animation.
6. Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
7. The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
8. Export your video and save it for use in all of your other videos.

Part 2: End Cards

When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.

To keep viewers on your channel, you can create your End Card which recommends other content you have created.

Elements of an End Card

An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.

It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.

You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.

Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.

How To Make an End Card

1. Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
2. Drag your background into your timeline at the end of your video.
3. Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
4. Trim the clips in your picture in picture track down to the same length as your end card.
5. Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
6. Position your clips so they are spaced evenly by dragging them in the preview screen.
7. Mute your clips.
8. If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
9. Export your video from Filmora and upload it to YouTube.
10. Go to your Video Manager and select Annotations in the drop-down menu next to your video.
11. Go to your end card in the previewer, as that is where you want to add your annotations.
12. Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
13. Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
14. Click Apply Changes.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

Part 1: Intros

Elements of an Intro

Top Intro Sites

Creating an Intro in Filmora

Part 2: End Cards

Elements of an End Card

How To Make an End Card

Part1: Intros

Elements of an Intro

Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.

When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.

Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.

Top Intro Sites

There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:

FlixPress.com

This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.

IntroMaker.net

This is another site with really professional looking intros for $5. They only have two free options, though.

Creating an Intro in Filmora

You can create a simple intro card in Filmora.

1. Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
2. Drag your clip or background into the video track of your timeline and trim it down to five seconds.
3. If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
4. With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
5. Click on the editing icon with your logo selected and choose an animation.
6. Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
7. The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
8. Export your video and save it for use in all of your other videos.

Part 2: End Cards

When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.

To keep viewers on your channel, you can create your End Card which recommends other content you have created.

Elements of an End Card

An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.

It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.

You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.

Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.

How To Make an End Card

1. Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
2. Drag your background into your timeline at the end of your video.
3. Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
4. Trim the clips in your picture in picture track down to the same length as your end card.
5. Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
6. Position your clips so they are spaced evenly by dragging them in the preview screen.
7. Mute your clips.
8. If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
9. Export your video from Filmora and upload it to YouTube.
10. Go to your Video Manager and select Annotations in the drop-down menu next to your video.
11. Go to your end card in the previewer, as that is where you want to add your annotations.
12. Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
13. Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
14. Click Apply Changes.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

Part 1: Intros

Elements of an Intro

Top Intro Sites

Creating an Intro in Filmora

Part 2: End Cards

Elements of an End Card

How To Make an End Card

Part1: Intros

Elements of an Intro

Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.

When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.

Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.

Top Intro Sites

There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:

FlixPress.com

This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.

IntroMaker.net

This is another site with really professional looking intros for $5. They only have two free options, though.

Creating an Intro in Filmora

You can create a simple intro card in Filmora.

1. Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
2. Drag your clip or background into the video track of your timeline and trim it down to five seconds.
3. If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
4. With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
5. Click on the editing icon with your logo selected and choose an animation.
6. Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
7. The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
8. Export your video and save it for use in all of your other videos.

Part 2: End Cards

When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.

To keep viewers on your channel, you can create your End Card which recommends other content you have created.

Elements of an End Card

An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.

It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.

You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.

Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.

How To Make an End Card

1. Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
2. Drag your background into your timeline at the end of your video.
3. Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
4. Trim the clips in your picture in picture track down to the same length as your end card.
5. Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
6. Position your clips so they are spaced evenly by dragging them in the preview screen.
7. Mute your clips.
8. If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
9. Export your video from Filmora and upload it to YouTube.
10. Go to your Video Manager and select Annotations in the drop-down menu next to your video.
11. Go to your end card in the previewer, as that is where you want to add your annotations.
12. Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
13. Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
14. Click Apply Changes.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

Part 1: Intros

Elements of an Intro

Top Intro Sites

Creating an Intro in Filmora

Part 2: End Cards

Elements of an End Card

How To Make an End Card

Part1: Intros

Elements of an Intro

Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.

When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.

Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.

Top Intro Sites

There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:

FlixPress.com

This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.

IntroMaker.net

This is another site with really professional looking intros for $5. They only have two free options, though.

Creating an Intro in Filmora

You can create a simple intro card in Filmora.

1. Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
2. Drag your clip or background into the video track of your timeline and trim it down to five seconds.
3. If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
4. With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
5. Click on the editing icon with your logo selected and choose an animation.
6. Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
7. The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
8. Export your video and save it for use in all of your other videos.

Part 2: End Cards

When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.

To keep viewers on your channel, you can create your End Card which recommends other content you have created.

Elements of an End Card

An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.

It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.

You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.

Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.

How To Make an End Card

1. Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
2. Drag your background into your timeline at the end of your video.
3. Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
4. Trim the clips in your picture in picture track down to the same length as your end card.
5. Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
6. Position your clips so they are spaced evenly by dragging them in the preview screen.
7. Mute your clips.
8. If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
9. Export your video from Filmora and upload it to YouTube.
10. Go to your Video Manager and select Annotations in the drop-down menu next to your video.
11. Go to your end card in the previewer, as that is where you want to add your annotations.
12. Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
13. Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
14. Click Apply Changes.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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