Creating Memorable Beginnings: IMovie Tips for YouTube Videos

How to Make a Cool YouTube Video Intro in iMovie (Step-by-Step)

Shanoon Cox

Mar 27, 2024• Proven solutions

A YouTube video intro is a short clip shown at the beginning of your YouTube video, which introduces the main topic and the vlog poster.

YouTube intro videos have the necessary info about the name and logo of the channel. Your YouTube video intro is one of the best chances to make a great first impression on your viewers within a few short minutes of your video.

It is important to have the right intro maker to create impressive video intros. So, in this article, we will introduce how to make a cool and free YouTube Intro with Apple iMovie and with an iMovie Alternative in an easier way.

• Part 1: An Easier Way to Make YouTube Video Intro with iMovie Alternative
• Part 2: How to Make YouTube Video Intro in iMovie (step-by-step)

Part 1: How to Make a Video Intro Using an iMovie Alternative - Wondershare Filmora

While iMovie is a dynamic tool to make a high-impact intro, you can actually find it a little complicated to follow through with all the options and buttons on the interface to complete the process.

Filmora on the other hand simplifies the process and giving even beginners and amateurs a chance to make great intro videos. It is available for both Mac users and Windows users.

Let’s watch the tutorial about how to make your YouTube intro first.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

If the tutorial above is not enough for you, you can refer to the steps (for Mac) below to make your YouTube intro now.

Related:

• Get Best iMovie Alternatives for Mac
• Best iMovie Alternatives for Windows

How to Make a YouTube Intro Video Step-by-step?

Step 1. Simply drag and drop your intro clip to the media library.

Step 2. Add your video to the timeline and go to the Effects tab to apply a great effect (such as the Filter 007 series) to your intro clip.

Step 3. Then switch to the Titles tab, and you will see a great variety of text templates. You can choose and drag the text template you want and apply it to your intro clip.

Step 4. Double-click the text box in the timeline, select Advanced, and input the text you want. Then you can switch to the Animation tab to get more than 50 kinds of text animations, and finally, you can apply the animation you like to your text and make your video more vivid.

If you have any questions about the steps above, you can read more detailed information on Filmora Editing Tips . And you can also watch the video below and download the Filmora trial version to start your editing.

Part 2: How to Make Video Intro in iMovie?

An important aspect of intro making is that it usually contains tile cards and opening credit info within the shot. The key is to find a YouTube intro maker that works best with the text and video edit both.

iMovie is a great program for editing simple yet high-impact on professional video intros. You can use the simple process outlined below to create your YouTube intro with iMovie.

Step 1. Open the interface and click on the menu displaying “File and Open project” to choose the video you want to attach the intro to.

Step 2. Click on the Titles tab on the right side of the interface and check for the black review box to appear.

Step 3. The customization bar for the effects you can place on your video will appear just under the black preview box. Experiment with the effects to get the perfect combination for your video.

Step 4. Type in the correct words in the text box below the effects bar. Different effects allow different space for phrases, so experiment with both effects and text until you get it right.

Step 5. You can also edit the font color, speed of transitions, and background.

Step 6. Finally, drag the intro onto the clip viewer and the iMovie interface will automatically turn it into a video clip to be inserted at certain places on the main video timeline.

You may also like: How to Add Video Effects in iMovie

You can click on help to get directions if you are stuck at any part of the process. Do not over-apply multiple effects and keep the colors bright but subtle. Check the tutorial below about how to make a good YouTube intro with iMovie.

If you want to learn more iMovie editing tips, please check Top 10 iMovie Tips You Should Know .

Related: Add Transitions between Video Clips in iMovie

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

A YouTube video intro is a short clip shown at the beginning of your YouTube video, which introduces the main topic and the vlog poster.

YouTube intro videos have the necessary info about the name and logo of the channel. Your YouTube video intro is one of the best chances to make a great first impression on your viewers within a few short minutes of your video.

It is important to have the right intro maker to create impressive video intros. So, in this article, we will introduce how to make a cool and free YouTube Intro with Apple iMovie and with an iMovie Alternative in an easier way.

• Part 1: An Easier Way to Make YouTube Video Intro with iMovie Alternative
• Part 2: How to Make YouTube Video Intro in iMovie (step-by-step)

Part 1: How to Make a Video Intro Using an iMovie Alternative - Wondershare Filmora

While iMovie is a dynamic tool to make a high-impact intro, you can actually find it a little complicated to follow through with all the options and buttons on the interface to complete the process.

Filmora on the other hand simplifies the process and giving even beginners and amateurs a chance to make great intro videos. It is available for both Mac users and Windows users.

Let’s watch the tutorial about how to make your YouTube intro first.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

If the tutorial above is not enough for you, you can refer to the steps (for Mac) below to make your YouTube intro now.

Related:

• Get Best iMovie Alternatives for Mac
• Best iMovie Alternatives for Windows

How to Make a YouTube Intro Video Step-by-step?

Step 1. Simply drag and drop your intro clip to the media library.

Step 2. Add your video to the timeline and go to the Effects tab to apply a great effect (such as the Filter 007 series) to your intro clip.

Step 3. Then switch to the Titles tab, and you will see a great variety of text templates. You can choose and drag the text template you want and apply it to your intro clip.

Step 4. Double-click the text box in the timeline, select Advanced, and input the text you want. Then you can switch to the Animation tab to get more than 50 kinds of text animations, and finally, you can apply the animation you like to your text and make your video more vivid.

If you have any questions about the steps above, you can read more detailed information on Filmora Editing Tips . And you can also watch the video below and download the Filmora trial version to start your editing.

Part 2: How to Make Video Intro in iMovie?

An important aspect of intro making is that it usually contains tile cards and opening credit info within the shot. The key is to find a YouTube intro maker that works best with the text and video edit both.

iMovie is a great program for editing simple yet high-impact on professional video intros. You can use the simple process outlined below to create your YouTube intro with iMovie.

Step 1. Open the interface and click on the menu displaying “File and Open project” to choose the video you want to attach the intro to.

Step 2. Click on the Titles tab on the right side of the interface and check for the black review box to appear.

Step 3. The customization bar for the effects you can place on your video will appear just under the black preview box. Experiment with the effects to get the perfect combination for your video.

Step 4. Type in the correct words in the text box below the effects bar. Different effects allow different space for phrases, so experiment with both effects and text until you get it right.

Step 5. You can also edit the font color, speed of transitions, and background.

Step 6. Finally, drag the intro onto the clip viewer and the iMovie interface will automatically turn it into a video clip to be inserted at certain places on the main video timeline.

You may also like: How to Add Video Effects in iMovie

You can click on help to get directions if you are stuck at any part of the process. Do not over-apply multiple effects and keep the colors bright but subtle. Check the tutorial below about how to make a good YouTube intro with iMovie.

If you want to learn more iMovie editing tips, please check Top 10 iMovie Tips You Should Know .

Related: Add Transitions between Video Clips in iMovie

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

A YouTube video intro is a short clip shown at the beginning of your YouTube video, which introduces the main topic and the vlog poster.

YouTube intro videos have the necessary info about the name and logo of the channel. Your YouTube video intro is one of the best chances to make a great first impression on your viewers within a few short minutes of your video.

It is important to have the right intro maker to create impressive video intros. So, in this article, we will introduce how to make a cool and free YouTube Intro with Apple iMovie and with an iMovie Alternative in an easier way.

• Part 1: An Easier Way to Make YouTube Video Intro with iMovie Alternative
• Part 2: How to Make YouTube Video Intro in iMovie (step-by-step)

Part 1: How to Make a Video Intro Using an iMovie Alternative - Wondershare Filmora

While iMovie is a dynamic tool to make a high-impact intro, you can actually find it a little complicated to follow through with all the options and buttons on the interface to complete the process.

Filmora on the other hand simplifies the process and giving even beginners and amateurs a chance to make great intro videos. It is available for both Mac users and Windows users.

Let’s watch the tutorial about how to make your YouTube intro first.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

If the tutorial above is not enough for you, you can refer to the steps (for Mac) below to make your YouTube intro now.

Related:

• Get Best iMovie Alternatives for Mac
• Best iMovie Alternatives for Windows

How to Make a YouTube Intro Video Step-by-step?

Step 1. Simply drag and drop your intro clip to the media library.

Step 2. Add your video to the timeline and go to the Effects tab to apply a great effect (such as the Filter 007 series) to your intro clip.

Step 3. Then switch to the Titles tab, and you will see a great variety of text templates. You can choose and drag the text template you want and apply it to your intro clip.

Step 4. Double-click the text box in the timeline, select Advanced, and input the text you want. Then you can switch to the Animation tab to get more than 50 kinds of text animations, and finally, you can apply the animation you like to your text and make your video more vivid.

If you have any questions about the steps above, you can read more detailed information on Filmora Editing Tips . And you can also watch the video below and download the Filmora trial version to start your editing.

Part 2: How to Make Video Intro in iMovie?

An important aspect of intro making is that it usually contains tile cards and opening credit info within the shot. The key is to find a YouTube intro maker that works best with the text and video edit both.

iMovie is a great program for editing simple yet high-impact on professional video intros. You can use the simple process outlined below to create your YouTube intro with iMovie.

Step 1. Open the interface and click on the menu displaying “File and Open project” to choose the video you want to attach the intro to.

Step 2. Click on the Titles tab on the right side of the interface and check for the black review box to appear.

Step 3. The customization bar for the effects you can place on your video will appear just under the black preview box. Experiment with the effects to get the perfect combination for your video.

Step 4. Type in the correct words in the text box below the effects bar. Different effects allow different space for phrases, so experiment with both effects and text until you get it right.

Step 5. You can also edit the font color, speed of transitions, and background.

Step 6. Finally, drag the intro onto the clip viewer and the iMovie interface will automatically turn it into a video clip to be inserted at certain places on the main video timeline.

You may also like: How to Add Video Effects in iMovie

You can click on help to get directions if you are stuck at any part of the process. Do not over-apply multiple effects and keep the colors bright but subtle. Check the tutorial below about how to make a good YouTube intro with iMovie.

If you want to learn more iMovie editing tips, please check Top 10 iMovie Tips You Should Know .

Related: Add Transitions between Video Clips in iMovie

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

A YouTube video intro is a short clip shown at the beginning of your YouTube video, which introduces the main topic and the vlog poster.

YouTube intro videos have the necessary info about the name and logo of the channel. Your YouTube video intro is one of the best chances to make a great first impression on your viewers within a few short minutes of your video.

It is important to have the right intro maker to create impressive video intros. So, in this article, we will introduce how to make a cool and free YouTube Intro with Apple iMovie and with an iMovie Alternative in an easier way.

• Part 1: An Easier Way to Make YouTube Video Intro with iMovie Alternative
• Part 2: How to Make YouTube Video Intro in iMovie (step-by-step)

Part 1: How to Make a Video Intro Using an iMovie Alternative - Wondershare Filmora

While iMovie is a dynamic tool to make a high-impact intro, you can actually find it a little complicated to follow through with all the options and buttons on the interface to complete the process.

Filmora on the other hand simplifies the process and giving even beginners and amateurs a chance to make great intro videos. It is available for both Mac users and Windows users.

Let’s watch the tutorial about how to make your YouTube intro first.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

If the tutorial above is not enough for you, you can refer to the steps (for Mac) below to make your YouTube intro now.

Related:

• Get Best iMovie Alternatives for Mac
• Best iMovie Alternatives for Windows

How to Make a YouTube Intro Video Step-by-step?

Step 1. Simply drag and drop your intro clip to the media library.

Step 2. Add your video to the timeline and go to the Effects tab to apply a great effect (such as the Filter 007 series) to your intro clip.

Step 3. Then switch to the Titles tab, and you will see a great variety of text templates. You can choose and drag the text template you want and apply it to your intro clip.

Step 4. Double-click the text box in the timeline, select Advanced, and input the text you want. Then you can switch to the Animation tab to get more than 50 kinds of text animations, and finally, you can apply the animation you like to your text and make your video more vivid.

If you have any questions about the steps above, you can read more detailed information on Filmora Editing Tips . And you can also watch the video below and download the Filmora trial version to start your editing.

Part 2: How to Make Video Intro in iMovie?

An important aspect of intro making is that it usually contains tile cards and opening credit info within the shot. The key is to find a YouTube intro maker that works best with the text and video edit both.

iMovie is a great program for editing simple yet high-impact on professional video intros. You can use the simple process outlined below to create your YouTube intro with iMovie.

Step 1. Open the interface and click on the menu displaying “File and Open project” to choose the video you want to attach the intro to.

Step 2. Click on the Titles tab on the right side of the interface and check for the black review box to appear.

Step 3. The customization bar for the effects you can place on your video will appear just under the black preview box. Experiment with the effects to get the perfect combination for your video.

Step 4. Type in the correct words in the text box below the effects bar. Different effects allow different space for phrases, so experiment with both effects and text until you get it right.

Step 5. You can also edit the font color, speed of transitions, and background.

Step 6. Finally, drag the intro onto the clip viewer and the iMovie interface will automatically turn it into a video clip to be inserted at certain places on the main video timeline.

You may also like: How to Add Video Effects in iMovie

You can click on help to get directions if you are stuck at any part of the process. Do not over-apply multiple effects and keep the colors bright but subtle. Check the tutorial below about how to make a good YouTube intro with iMovie.

If you want to learn more iMovie editing tips, please check Top 10 iMovie Tips You Should Know .

Related: Add Transitions between Video Clips in iMovie

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Implementing Custom Overlays in YouTube Videos

How to Use YouTube Cards and Annotations?

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:

Annotations are not clickable on mobile devices.

You cannot choose the size or positioning of Cards.

This article will teach you about both Cards and Annotations and discuss the best uses for each of them.

Part 1: Annotations

Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.

Section 1: Types of Annotations

There are five types of YouTube annotations:

Notes are colored boxes placed over the top of your videos.

Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.

Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.

Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.

Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.

Section 2: How to Use Annotations

*Note: the above video mentions Pause annotations, which are no longer available.

Here are two of the best uses for annotations:

Clickable End Cards / Outros

One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.

When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.

Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.

This is one use for annotations that cannot be duplicated with cards.

Promoting Your Videos

You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.

This works especially well if you link to videos on similar subjects to the one you are annotating.

Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.

You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.

Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.

Part 2: YouTube Cards

YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.

When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.

Section 1: When to Use Cards

A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.

Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.

When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.

Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:

Annotations are not clickable on mobile devices.

You cannot choose the size or positioning of Cards.

This article will teach you about both Cards and Annotations and discuss the best uses for each of them.

Part 1: Annotations

Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.

Section 1: Types of Annotations

There are five types of YouTube annotations:

Notes are colored boxes placed over the top of your videos.

Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.

Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.

Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.

Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.

Section 2: How to Use Annotations

*Note: the above video mentions Pause annotations, which are no longer available.

Here are two of the best uses for annotations:

Clickable End Cards / Outros

One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.

When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.

Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.

This is one use for annotations that cannot be duplicated with cards.

Promoting Your Videos

You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.

This works especially well if you link to videos on similar subjects to the one you are annotating.

Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.

You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.

Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.

Part 2: YouTube Cards

YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.

When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.

Section 1: When to Use Cards

A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.

Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.

When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.

Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:

Annotations are not clickable on mobile devices.

You cannot choose the size or positioning of Cards.

This article will teach you about both Cards and Annotations and discuss the best uses for each of them.

Part 1: Annotations

Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.

Section 1: Types of Annotations

There are five types of YouTube annotations:

Notes are colored boxes placed over the top of your videos.

Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.

Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.

Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.

Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.

Section 2: How to Use Annotations

*Note: the above video mentions Pause annotations, which are no longer available.

Here are two of the best uses for annotations:

Clickable End Cards / Outros

One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.

When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.

Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.

This is one use for annotations that cannot be duplicated with cards.

Promoting Your Videos

You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.

This works especially well if you link to videos on similar subjects to the one you are annotating.

Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.

You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.

Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.

Part 2: YouTube Cards

YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.

When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.

Section 1: When to Use Cards

A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.

Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.

When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.

Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:

Annotations are not clickable on mobile devices.

You cannot choose the size or positioning of Cards.

This article will teach you about both Cards and Annotations and discuss the best uses for each of them.

Part 1: Annotations

Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.

Section 1: Types of Annotations

There are five types of YouTube annotations:

Notes are colored boxes placed over the top of your videos.

Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.

Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.

Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.

Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.

Section 2: How to Use Annotations

*Note: the above video mentions Pause annotations, which are no longer available.

Here are two of the best uses for annotations:

Clickable End Cards / Outros

One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.

When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.

Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.

This is one use for annotations that cannot be duplicated with cards.

Promoting Your Videos

You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.

This works especially well if you link to videos on similar subjects to the one you are annotating.

Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.

You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.

Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.

Part 2: YouTube Cards

YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.

When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.

Section 1: When to Use Cards

A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.

Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.

When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.

Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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