Comprehensive Guide to YouTube Video Editing Tools

YouTube Video Editor Guide and Review

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has had a video editor for a long time, but over time it has changed for the better. 2010 was when the first major overhaul happened, and since then more and more features have been added. There is still the question if the YouTube Video Editor is good, and if it replaces desktop editors. Hopefully, our YouTube Video Editor Review helps you figure out if you want to use the editor.

---

Want to make your YouTube video more attractive and beautiful? here I recommend an easy-to-use video editing software - Wondershare Filmora which not only allows you cut, crop, rotate, and split your videos in minutes, but also simplify the advanced video editing like green screen effect and PIP. You can also find over 300 video effects like Fashion, Beauty, Gaming, Education, etc.

---

YouTube Video Editor Review

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.

In the early days of the YouTube Video Editor , all you could do was trim video clips, arrange the clips on a timeline, add in basic transitions, and add music. Now the YouTube video editor is able to add video effects to the video and create multiple projects at the same time. While the editor can do more, it has stayed a simple tool.

This simplicity makes it very easy and quick to use. Unlike desktop editors, the YouTube Editor processes much faster. Since the tool is designed to be easy to use, you can learn to use the YouTube Editor in very little time. However, due to its simplicity, it does not offer all the same features. Some of the features that are missing means that it is not suited for every project.

The Basic Features

1.The editor

The YouTube Video Editor does come with some standard video editing functions like video splicing, Audioswap, and cropping videos. The video editor needs to have the videos already uploaded to YouTube. Along with using your own videos, you have the option to use videos that are part of the Creative Commons library. There transitions, and other features that other standard video editors have. Audioswap is easy to use, and there is access to the Creative Commons library in the editor.

2. The Enhancements

The Enhancements that are included in the YouTube Video Editor are not the best tools, but they are still pretty good overall. Enhancements can be found by clicking on a video picture after it has been added to the project. Enhancements are broken into four categories: Quick Fixes, Filters, Text, and Audio. Quick fixes are basic adjustments for small issues like the contrast and saturation of the video. YouTube added an auto-fix button and stabilize video button to make it quick to fix these issues. The filters, text, and audio, are about the same that you would find with any other video editing software.

Related: Want to know how to use the Enhancements feature in YouTube? Check this tutorial to know more: How to use YouTube Enhancements.

Pros and Cons of the YouTube Video Editor

The Pros of the YouTube Editor are that is it is free and has a huge library of free video clips and music. It is also super easy to learn. If you have a Google+ account, you can photos to your video straight from your cloud storage. You also have access to all the videos that you have uploaded to YouTube. All the features are easy to use, and many can be dragged and dropped making editing easy. Google is still improving the YouTube Video Editor to have more features and run smoother.

Related: Want to know YouTube alternatives? Check this article to know more: YouTube Video Editor Alternatives

The major con for YouTube Video Editor is that it only has the basic video editing features at the moment. Another major con is that the video editor is fully online. This means that a refresh is needed to see the changes that you have made. After the refresh of the video, the video jumps back to the beginning of the video making it frustrating to edit the end of a video. There is also no real way of shortening music in the editor at the moment. Unlike many desk top video editors, you cannot overlap music or video clips. This means that some of the transitions are choppy.

The Bottom Line

Since Google is still working on the YouTube Video Editor, hopefully, most of kinks will be worked out soon. While the YouTube Video Editor is getting better, it is still have the most basic features. The easy to use nature of the editor may mean that it stays more of a simple to use video tool. This does make it easy to edit, and it’s good for most projects. Millions of people use this editor because it is so easy to use. However, more advanced projects are still going to need a desktop video editor. We are hoping to see more advanced features in the future.

Many YouTubers and everyday people like the YouTube Video Editor, for its ease of use and the quick video editing that it provides. However, if it is right for you, depends greatly on what you are trying to do. If you plan on doing any editing past cropping videos, adding type and transitions, and switching music, you are better off using a desktop video editor. Hopefully, this YouTube Video Editor Review helps you figure out if YouTube’s editor is the right one of your projects.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has had a video editor for a long time, but over time it has changed for the better. 2010 was when the first major overhaul happened, and since then more and more features have been added. There is still the question if the YouTube Video Editor is good, and if it replaces desktop editors. Hopefully, our YouTube Video Editor Review helps you figure out if you want to use the editor.

---

Want to make your YouTube video more attractive and beautiful? here I recommend an easy-to-use video editing software - Wondershare Filmora which not only allows you cut, crop, rotate, and split your videos in minutes, but also simplify the advanced video editing like green screen effect and PIP. You can also find over 300 video effects like Fashion, Beauty, Gaming, Education, etc.

---

YouTube Video Editor Review

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.

In the early days of the YouTube Video Editor , all you could do was trim video clips, arrange the clips on a timeline, add in basic transitions, and add music. Now the YouTube video editor is able to add video effects to the video and create multiple projects at the same time. While the editor can do more, it has stayed a simple tool.

This simplicity makes it very easy and quick to use. Unlike desktop editors, the YouTube Editor processes much faster. Since the tool is designed to be easy to use, you can learn to use the YouTube Editor in very little time. However, due to its simplicity, it does not offer all the same features. Some of the features that are missing means that it is not suited for every project.

The Basic Features

1.The editor

The YouTube Video Editor does come with some standard video editing functions like video splicing, Audioswap, and cropping videos. The video editor needs to have the videos already uploaded to YouTube. Along with using your own videos, you have the option to use videos that are part of the Creative Commons library. There transitions, and other features that other standard video editors have. Audioswap is easy to use, and there is access to the Creative Commons library in the editor.

2. The Enhancements

The Enhancements that are included in the YouTube Video Editor are not the best tools, but they are still pretty good overall. Enhancements can be found by clicking on a video picture after it has been added to the project. Enhancements are broken into four categories: Quick Fixes, Filters, Text, and Audio. Quick fixes are basic adjustments for small issues like the contrast and saturation of the video. YouTube added an auto-fix button and stabilize video button to make it quick to fix these issues. The filters, text, and audio, are about the same that you would find with any other video editing software.

Related: Want to know how to use the Enhancements feature in YouTube? Check this tutorial to know more: How to use YouTube Enhancements.

Pros and Cons of the YouTube Video Editor

The Pros of the YouTube Editor are that is it is free and has a huge library of free video clips and music. It is also super easy to learn. If you have a Google+ account, you can photos to your video straight from your cloud storage. You also have access to all the videos that you have uploaded to YouTube. All the features are easy to use, and many can be dragged and dropped making editing easy. Google is still improving the YouTube Video Editor to have more features and run smoother.

Related: Want to know YouTube alternatives? Check this article to know more: YouTube Video Editor Alternatives

The major con for YouTube Video Editor is that it only has the basic video editing features at the moment. Another major con is that the video editor is fully online. This means that a refresh is needed to see the changes that you have made. After the refresh of the video, the video jumps back to the beginning of the video making it frustrating to edit the end of a video. There is also no real way of shortening music in the editor at the moment. Unlike many desk top video editors, you cannot overlap music or video clips. This means that some of the transitions are choppy.

The Bottom Line

Since Google is still working on the YouTube Video Editor, hopefully, most of kinks will be worked out soon. While the YouTube Video Editor is getting better, it is still have the most basic features. The easy to use nature of the editor may mean that it stays more of a simple to use video tool. This does make it easy to edit, and it’s good for most projects. Millions of people use this editor because it is so easy to use. However, more advanced projects are still going to need a desktop video editor. We are hoping to see more advanced features in the future.

Many YouTubers and everyday people like the YouTube Video Editor, for its ease of use and the quick video editing that it provides. However, if it is right for you, depends greatly on what you are trying to do. If you plan on doing any editing past cropping videos, adding type and transitions, and switching music, you are better off using a desktop video editor. Hopefully, this YouTube Video Editor Review helps you figure out if YouTube’s editor is the right one of your projects.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has had a video editor for a long time, but over time it has changed for the better. 2010 was when the first major overhaul happened, and since then more and more features have been added. There is still the question if the YouTube Video Editor is good, and if it replaces desktop editors. Hopefully, our YouTube Video Editor Review helps you figure out if you want to use the editor.

---

Want to make your YouTube video more attractive and beautiful? here I recommend an easy-to-use video editing software - Wondershare Filmora which not only allows you cut, crop, rotate, and split your videos in minutes, but also simplify the advanced video editing like green screen effect and PIP. You can also find over 300 video effects like Fashion, Beauty, Gaming, Education, etc.

---

YouTube Video Editor Review

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.

In the early days of the YouTube Video Editor , all you could do was trim video clips, arrange the clips on a timeline, add in basic transitions, and add music. Now the YouTube video editor is able to add video effects to the video and create multiple projects at the same time. While the editor can do more, it has stayed a simple tool.

This simplicity makes it very easy and quick to use. Unlike desktop editors, the YouTube Editor processes much faster. Since the tool is designed to be easy to use, you can learn to use the YouTube Editor in very little time. However, due to its simplicity, it does not offer all the same features. Some of the features that are missing means that it is not suited for every project.

The Basic Features

1.The editor

The YouTube Video Editor does come with some standard video editing functions like video splicing, Audioswap, and cropping videos. The video editor needs to have the videos already uploaded to YouTube. Along with using your own videos, you have the option to use videos that are part of the Creative Commons library. There transitions, and other features that other standard video editors have. Audioswap is easy to use, and there is access to the Creative Commons library in the editor.

2. The Enhancements

The Enhancements that are included in the YouTube Video Editor are not the best tools, but they are still pretty good overall. Enhancements can be found by clicking on a video picture after it has been added to the project. Enhancements are broken into four categories: Quick Fixes, Filters, Text, and Audio. Quick fixes are basic adjustments for small issues like the contrast and saturation of the video. YouTube added an auto-fix button and stabilize video button to make it quick to fix these issues. The filters, text, and audio, are about the same that you would find with any other video editing software.

Related: Want to know how to use the Enhancements feature in YouTube? Check this tutorial to know more: How to use YouTube Enhancements.

Pros and Cons of the YouTube Video Editor

The Pros of the YouTube Editor are that is it is free and has a huge library of free video clips and music. It is also super easy to learn. If you have a Google+ account, you can photos to your video straight from your cloud storage. You also have access to all the videos that you have uploaded to YouTube. All the features are easy to use, and many can be dragged and dropped making editing easy. Google is still improving the YouTube Video Editor to have more features and run smoother.

Related: Want to know YouTube alternatives? Check this article to know more: YouTube Video Editor Alternatives

The major con for YouTube Video Editor is that it only has the basic video editing features at the moment. Another major con is that the video editor is fully online. This means that a refresh is needed to see the changes that you have made. After the refresh of the video, the video jumps back to the beginning of the video making it frustrating to edit the end of a video. There is also no real way of shortening music in the editor at the moment. Unlike many desk top video editors, you cannot overlap music or video clips. This means that some of the transitions are choppy.

The Bottom Line

Since Google is still working on the YouTube Video Editor, hopefully, most of kinks will be worked out soon. While the YouTube Video Editor is getting better, it is still have the most basic features. The easy to use nature of the editor may mean that it stays more of a simple to use video tool. This does make it easy to edit, and it’s good for most projects. Millions of people use this editor because it is so easy to use. However, more advanced projects are still going to need a desktop video editor. We are hoping to see more advanced features in the future.

Many YouTubers and everyday people like the YouTube Video Editor, for its ease of use and the quick video editing that it provides. However, if it is right for you, depends greatly on what you are trying to do. If you plan on doing any editing past cropping videos, adding type and transitions, and switching music, you are better off using a desktop video editor. Hopefully, this YouTube Video Editor Review helps you figure out if YouTube’s editor is the right one of your projects.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has had a video editor for a long time, but over time it has changed for the better. 2010 was when the first major overhaul happened, and since then more and more features have been added. There is still the question if the YouTube Video Editor is good, and if it replaces desktop editors. Hopefully, our YouTube Video Editor Review helps you figure out if you want to use the editor.

---

Want to make your YouTube video more attractive and beautiful? here I recommend an easy-to-use video editing software - Wondershare Filmora which not only allows you cut, crop, rotate, and split your videos in minutes, but also simplify the advanced video editing like green screen effect and PIP. You can also find over 300 video effects like Fashion, Beauty, Gaming, Education, etc.

---

YouTube Video Editor Review

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.

In the early days of the YouTube Video Editor , all you could do was trim video clips, arrange the clips on a timeline, add in basic transitions, and add music. Now the YouTube video editor is able to add video effects to the video and create multiple projects at the same time. While the editor can do more, it has stayed a simple tool.

This simplicity makes it very easy and quick to use. Unlike desktop editors, the YouTube Editor processes much faster. Since the tool is designed to be easy to use, you can learn to use the YouTube Editor in very little time. However, due to its simplicity, it does not offer all the same features. Some of the features that are missing means that it is not suited for every project.

The Basic Features

1.The editor

The YouTube Video Editor does come with some standard video editing functions like video splicing, Audioswap, and cropping videos. The video editor needs to have the videos already uploaded to YouTube. Along with using your own videos, you have the option to use videos that are part of the Creative Commons library. There transitions, and other features that other standard video editors have. Audioswap is easy to use, and there is access to the Creative Commons library in the editor.

2. The Enhancements

The Enhancements that are included in the YouTube Video Editor are not the best tools, but they are still pretty good overall. Enhancements can be found by clicking on a video picture after it has been added to the project. Enhancements are broken into four categories: Quick Fixes, Filters, Text, and Audio. Quick fixes are basic adjustments for small issues like the contrast and saturation of the video. YouTube added an auto-fix button and stabilize video button to make it quick to fix these issues. The filters, text, and audio, are about the same that you would find with any other video editing software.

Related: Want to know how to use the Enhancements feature in YouTube? Check this tutorial to know more: How to use YouTube Enhancements.

Pros and Cons of the YouTube Video Editor

The Pros of the YouTube Editor are that is it is free and has a huge library of free video clips and music. It is also super easy to learn. If you have a Google+ account, you can photos to your video straight from your cloud storage. You also have access to all the videos that you have uploaded to YouTube. All the features are easy to use, and many can be dragged and dropped making editing easy. Google is still improving the YouTube Video Editor to have more features and run smoother.

Related: Want to know YouTube alternatives? Check this article to know more: YouTube Video Editor Alternatives

The major con for YouTube Video Editor is that it only has the basic video editing features at the moment. Another major con is that the video editor is fully online. This means that a refresh is needed to see the changes that you have made. After the refresh of the video, the video jumps back to the beginning of the video making it frustrating to edit the end of a video. There is also no real way of shortening music in the editor at the moment. Unlike many desk top video editors, you cannot overlap music or video clips. This means that some of the transitions are choppy.

The Bottom Line

Since Google is still working on the YouTube Video Editor, hopefully, most of kinks will be worked out soon. While the YouTube Video Editor is getting better, it is still have the most basic features. The easy to use nature of the editor may mean that it stays more of a simple to use video tool. This does make it easy to edit, and it’s good for most projects. Millions of people use this editor because it is so easy to use. However, more advanced projects are still going to need a desktop video editor. We are hoping to see more advanced features in the future.

Many YouTubers and everyday people like the YouTube Video Editor, for its ease of use and the quick video editing that it provides. However, if it is right for you, depends greatly on what you are trying to do. If you plan on doing any editing past cropping videos, adding type and transitions, and switching music, you are better off using a desktop video editor. Hopefully, this YouTube Video Editor Review helps you figure out if YouTube’s editor is the right one of your projects.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Charting Your Path to Higher YouTube Spotlight

Create High Quality YouTube Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

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For Win 7 or later (64-bit)

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For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

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Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

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