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Build Stellar YouTube Beginnings on a Shoestring Budget
Build Stellar YouTube Beginnings on a Shoestring Budget
How to Create YouTube Intros & End Cards - Free and Easy
Shanoon Cox
Oct 26, 2023• Proven solutions
Part1: Intros
Elements of an Intro
Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.
When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.
Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.
Top Intro Sites
There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:
FlixPress.com
This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.
IntroMaker.net
This is another site with really professional looking intros for $5. They only have two free options, though.
Creating an Intro in Filmora
You can create a simple intro card in Filmora.
- Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
- Drag your clip or background into the video track of your timeline and trim it down to five seconds.
- If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
- With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
- Click on the editing icon with your logo selected and choose an animation.
- Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
- The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
- Export your video and save it for use in all of your other videos.
Part 2: End Cards
When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.
To keep viewers on your channel, you can create your End Card which recommends other content you have created.
Elements of an End Card
An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.
It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.
You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.
Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.
How To Make an End Card
- Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
- Drag your background into your timeline at the end of your video.
- Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
- Trim the clips in your picture in picture track down to the same length as your end card.
- Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
- Position your clips so they are spaced evenly by dragging them in the preview screen.
- Mute your clips.
- If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
- Export your video from Filmora and upload it to YouTube.
- Go to your Video Manager and select Annotations in the drop-down menu next to your video.
- Go to your end card in the previewer, as that is where you want to add your annotations.
- Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
- Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
- Click Apply Changes.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
Part1: Intros
Elements of an Intro
Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.
When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.
Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.
Top Intro Sites
There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:
FlixPress.com
This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.
IntroMaker.net
This is another site with really professional looking intros for $5. They only have two free options, though.
Creating an Intro in Filmora
You can create a simple intro card in Filmora.
- Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
- Drag your clip or background into the video track of your timeline and trim it down to five seconds.
- If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
- With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
- Click on the editing icon with your logo selected and choose an animation.
- Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
- The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
- Export your video and save it for use in all of your other videos.
Part 2: End Cards
When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.
To keep viewers on your channel, you can create your End Card which recommends other content you have created.
Elements of an End Card
An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.
It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.
You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.
Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.
How To Make an End Card
- Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
- Drag your background into your timeline at the end of your video.
- Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
- Trim the clips in your picture in picture track down to the same length as your end card.
- Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
- Position your clips so they are spaced evenly by dragging them in the preview screen.
- Mute your clips.
- If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
- Export your video from Filmora and upload it to YouTube.
- Go to your Video Manager and select Annotations in the drop-down menu next to your video.
- Go to your end card in the previewer, as that is where you want to add your annotations.
- Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
- Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
- Click Apply Changes.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
Part1: Intros
Elements of an Intro
Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.
When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.
Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.
Top Intro Sites
There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:
FlixPress.com
This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.
IntroMaker.net
This is another site with really professional looking intros for $5. They only have two free options, though.
Creating an Intro in Filmora
You can create a simple intro card in Filmora.
- Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
- Drag your clip or background into the video track of your timeline and trim it down to five seconds.
- If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
- With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
- Click on the editing icon with your logo selected and choose an animation.
- Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
- The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
- Export your video and save it for use in all of your other videos.
Part 2: End Cards
When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.
To keep viewers on your channel, you can create your End Card which recommends other content you have created.
Elements of an End Card
An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.
It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.
You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.
Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.
How To Make an End Card
- Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
- Drag your background into your timeline at the end of your video.
- Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
- Trim the clips in your picture in picture track down to the same length as your end card.
- Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
- Position your clips so they are spaced evenly by dragging them in the preview screen.
- Mute your clips.
- If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
- Export your video from Filmora and upload it to YouTube.
- Go to your Video Manager and select Annotations in the drop-down menu next to your video.
- Go to your end card in the previewer, as that is where you want to add your annotations.
- Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
- Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
- Click Apply Changes.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
Part1: Intros
Elements of an Intro
Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.
When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.
Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.
Top Intro Sites
There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:
FlixPress.com
This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.
IntroMaker.net
This is another site with really professional looking intros for $5. They only have two free options, though.
Creating an Intro in Filmora
You can create a simple intro card in Filmora.
- Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
- Drag your clip or background into the video track of your timeline and trim it down to five seconds.
- If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
- With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
- Click on the editing icon with your logo selected and choose an animation.
- Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
- The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
- Export your video and save it for use in all of your other videos.
Part 2: End Cards
When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.
To keep viewers on your channel, you can create your End Card which recommends other content you have created.
Elements of an End Card
An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.
It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.
You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.
Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.
How To Make an End Card
- Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
- Drag your background into your timeline at the end of your video.
- Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
- Trim the clips in your picture in picture track down to the same length as your end card.
- Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
- Position your clips so they are spaced evenly by dragging them in the preview screen.
- Mute your clips.
- If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
- Export your video from Filmora and upload it to YouTube.
- Go to your Video Manager and select Annotations in the drop-down menu next to your video.
- Go to your end card in the previewer, as that is where you want to add your annotations.
- Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
- Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
- Click Apply Changes.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
The Cheapest Way: Designing Successful YouTube Ad Campaigns
How to Create Video Ads for Free in YouTube Video Builder
Richard Bennett
Mar 27, 2024• Proven solutions
Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.
With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.
- Part 1: What Is YouTube Video Builder?
- Part 2: How Does YouTube Video Builder Work?
- Part 3: How to Get YouTube Video Builder?
- Part 4: How to Make Video Ads for Free with YouTube Video Builder?
- Part 5: Tips for Making Good Video Ads with YouTube Video Builder
Part 1: What Is YouTube Video Builder?
YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.
However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:
- Logo
You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.
- HD Images
At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.
- Google Chrome Browser
You must have the latest version of the Google Chrome web browser installed on your computer.
- YouTube Channel
Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.
- Availability of the Tool and Features
YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.
Part 2: How Does YouTube Video Builder Work?
As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.
There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.
Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.
Part 3: How Can I Get YouTube Video Builder?
Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .
Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.
Part 4: How to Make Video Ads for Free with YouTube Video Builder?
Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:
Step 1: Prepare a Console
After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.
Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.
After this, insert an image of your brand logo in the block under the Logos category.
Step 2: Add the Ingredients
When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.
Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.
Step 3: Make Cosmetic Manipulations
From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.
Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.
Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.
Step 4: Save the Video and Begin Promotion
After the video is generated, play to preview the film. If everything looks good, click Save video.
On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.
Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).
Part 5: Tips for Making Good Video Ads with YouTube Video Builder
The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:
- Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
- Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
- Remain consistent with the theme color, fonts, etc. throughout the video
- Make sure to include a catchy ‘Call for action’ text in your video ad
- Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
- Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
- Make sure to use the ad in your campaigns to make people aware of your brand/product(s)
Conclusion
The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.
With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.
- Part 1: What Is YouTube Video Builder?
- Part 2: How Does YouTube Video Builder Work?
- Part 3: How to Get YouTube Video Builder?
- Part 4: How to Make Video Ads for Free with YouTube Video Builder?
- Part 5: Tips for Making Good Video Ads with YouTube Video Builder
Part 1: What Is YouTube Video Builder?
YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.
However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:
- Logo
You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.
- HD Images
At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.
- Google Chrome Browser
You must have the latest version of the Google Chrome web browser installed on your computer.
- YouTube Channel
Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.
- Availability of the Tool and Features
YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.
Part 2: How Does YouTube Video Builder Work?
As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.
There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.
Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.
Part 3: How Can I Get YouTube Video Builder?
Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .
Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.
Part 4: How to Make Video Ads for Free with YouTube Video Builder?
Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:
Step 1: Prepare a Console
After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.
Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.
After this, insert an image of your brand logo in the block under the Logos category.
Step 2: Add the Ingredients
When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.
Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.
Step 3: Make Cosmetic Manipulations
From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.
Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.
Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.
Step 4: Save the Video and Begin Promotion
After the video is generated, play to preview the film. If everything looks good, click Save video.
On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.
Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).
Part 5: Tips for Making Good Video Ads with YouTube Video Builder
The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:
- Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
- Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
- Remain consistent with the theme color, fonts, etc. throughout the video
- Make sure to include a catchy ‘Call for action’ text in your video ad
- Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
- Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
- Make sure to use the ad in your campaigns to make people aware of your brand/product(s)
Conclusion
The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.
With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.
- Part 1: What Is YouTube Video Builder?
- Part 2: How Does YouTube Video Builder Work?
- Part 3: How to Get YouTube Video Builder?
- Part 4: How to Make Video Ads for Free with YouTube Video Builder?
- Part 5: Tips for Making Good Video Ads with YouTube Video Builder
Part 1: What Is YouTube Video Builder?
YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.
However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:
- Logo
You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.
- HD Images
At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.
- Google Chrome Browser
You must have the latest version of the Google Chrome web browser installed on your computer.
- YouTube Channel
Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.
- Availability of the Tool and Features
YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.
Part 2: How Does YouTube Video Builder Work?
As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.
There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.
Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.
Part 3: How Can I Get YouTube Video Builder?
Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .
Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.
Part 4: How to Make Video Ads for Free with YouTube Video Builder?
Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:
Step 1: Prepare a Console
After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.
Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.
After this, insert an image of your brand logo in the block under the Logos category.
Step 2: Add the Ingredients
When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.
Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.
Step 3: Make Cosmetic Manipulations
From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.
Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.
Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.
Step 4: Save the Video and Begin Promotion
After the video is generated, play to preview the film. If everything looks good, click Save video.
On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.
Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).
Part 5: Tips for Making Good Video Ads with YouTube Video Builder
The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:
- Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
- Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
- Remain consistent with the theme color, fonts, etc. throughout the video
- Make sure to include a catchy ‘Call for action’ text in your video ad
- Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
- Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
- Make sure to use the ad in your campaigns to make people aware of your brand/product(s)
Conclusion
The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.
With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.
- Part 1: What Is YouTube Video Builder?
- Part 2: How Does YouTube Video Builder Work?
- Part 3: How to Get YouTube Video Builder?
- Part 4: How to Make Video Ads for Free with YouTube Video Builder?
- Part 5: Tips for Making Good Video Ads with YouTube Video Builder
Part 1: What Is YouTube Video Builder?
YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.
However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:
- Logo
You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.
- HD Images
At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.
- Google Chrome Browser
You must have the latest version of the Google Chrome web browser installed on your computer.
- YouTube Channel
Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.
- Availability of the Tool and Features
YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.
Part 2: How Does YouTube Video Builder Work?
As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.
There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.
Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.
Part 3: How Can I Get YouTube Video Builder?
Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .
Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.
Part 4: How to Make Video Ads for Free with YouTube Video Builder?
Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:
Step 1: Prepare a Console
After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.
Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.
After this, insert an image of your brand logo in the block under the Logos category.
Step 2: Add the Ingredients
When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.
Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.
Step 3: Make Cosmetic Manipulations
From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.
Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.
Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.
Step 4: Save the Video and Begin Promotion
After the video is generated, play to preview the film. If everything looks good, click Save video.
On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.
Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).
Part 5: Tips for Making Good Video Ads with YouTube Video Builder
The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:
- Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
- Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
- Remain consistent with the theme color, fonts, etc. throughout the video
- Make sure to include a catchy ‘Call for action’ text in your video ad
- Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
- Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
- Make sure to use the ad in your campaigns to make people aware of your brand/product(s)
Conclusion
The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: Build Stellar YouTube Beginnings on a Shoestring Budget
- Author: Steven
- Created at : 2024-05-25 18:53:24
- Updated at : 2024-05-26 18:53:24
- Link: https://youtube-clips.techidaily.com/build-stellar-youtube-beginnings-on-a-shoestring-budget/
- License: This work is licensed under CC BY-NC-SA 4.0.
