Blueprints for Breaking Ground in Edu-Video Production on YouTube Channels

Easy Ways to Make a Great Educational Video for YouTube

Marion Dubois

Oct 26, 2023• Proven solutions

YouTube is an app that makes it easy for teachers to carry out their work efficiently and conveniently. A teacher should start a YouTube channel because it is beneficial to their students and themselves. The materials or content dished on these channels helps give lessons and instructions in the absence of the teacher, give a detailed explanation and trigger the students’ interest.

Also, it archives all the lessons for a long time and makes them easily accessible by both the present, past, and future students. Students can quickly go back for a review for upcoming exams. Through feedbacks or comments, teachers can provide answers to students with the problem of clarity.

A teacher needs to know what an educational video is, what makes an excellent educational video, and how to make an educational video for YouTube before opening a YouTube channel. Now, let’s delve into it!

Part 1. What’s an Educational Video?

From the name “educational video,” you can coin out that it is a video made for the sole purpose of educating or passing out knowledge for the sake of learning. The primary purpose of these videos is to teach an audience about a particular problem or important topics they want to learn about.

Sometimes brands use this method to advertise their brand while being a source of information.

Part 2. What Makes a Good Educational Video?

An excellent educational video aids the learning process. It triggers learners in analyzing and evaluating concepts provided by the video. Videos are great educational tools that most teachers must adopt due to their role in facilitating the learning process.

To make a good educational video, you should keep the following points in mind:

• Keep your students engaged

An excellent educational video should be eye catchy and exciting to get your student’s undivided attention. You can achieve it in any way, one of which is that you need to put yourself into the teaching mode, which means that you should give out the impression of your excitement for the course content you are talking about. Ask them questions, let them feel involved in the process. Please don’t go ahead talking with a cold tune. It makes them tired of listening or seeing the video.

• Be sure to maintain a right-size of video length

It’s better shorter than longer. Have you ever seen a boring, long movie? It’s almost the same feeling you get seeing a long educational video.

The video should be straightforward to leverage the advantage of this form of learning. One needs to make this video of the right size for easy assimilation by the learner. Depending on the course topic, your video can be between 2 - 20 minutes long.

Most importantly, don’t try to do much and use more straightforward, understandable concepts.

• Stay focused

Making your videos focused and not running around many things helps it pass the information that plays a good role in video length management and engagement. Videos that try to divert from the topic may end up not hitting the nail on the head and not accomplishing their purpose.

• Center your interest on the student’s needs

Any educational content should be centered to meet the needs of the students. That goes beyond creating content, but covers the entirety of satisfying the needs of your learners.

Part 3. How to Make a Great Educational Video for YouTube?

The best and most recommendable video maker for making a great educational video is Wondershare Filmora.It is a video maker that enables you to create videos with effects like transition, filters, motion elements, and titles on your video.

Color grading and speed control of each clip on your video are possible using Filmora. You can apply other features like screen record, split-screen options, audio ducking, keyframing, motion tracking and more with an easy-to-use interface to fit the student’s interest.

To make a great educational video for YouTube, you can achieve this using Filmora. Follow the steps below.

Step 1. Launch Filmora and select the aspect ratio

Launch Filmora by double-clicking on the icon, and start working on a new project by selecting project aspect ratio.

Step 2. Create a new project and import footage

Click the “New Project” icon on the program’s welcome screen and wait for some time for the editor to load.

Then, move to choose your desired aspect ratio and click on the import footage icon located at the left corner of the video editor.

Step 3. Organize your project material

At the bottom of the “My Project” tab, click on “add a new folder”. In that new folder, arrange the footage alphabetically. This reduces time spent browsing files and increases efficiency.

Step 4. Preview and edit your video

Press the play icon to preview the video clip. Trim your video clip to the desired video size by dragging the end of the video clip left or right.

Then add customized text and add effects to the video if needed. An amazing effect can be added to each clip of the video to create an outstanding video.

Step 5. Export and share the video

When you’re okay with the already made video, click the Export button. Choose the YouTube option to upload it easily from the Filmora program.

Conclusion

Without a doubt, the process of creating an educational video requires that you pay attention to some things to create an excellent educational video that achieves the learning goal. Once you’ve learned what it means to make an educational video, how to go about it wouldn’t be something to worry about.

Thus, with the steps mentioned above, how to make a great educational video for YouTube has been answered. Now, you can go ahead and make amazing educational videos by yourself.

Marion Dubois

Marion Dubois is a writer and a lover of all things video.

Follow @Marion Dubois

Marion Dubois

Oct 26, 2023• Proven solutions

YouTube is an app that makes it easy for teachers to carry out their work efficiently and conveniently. A teacher should start a YouTube channel because it is beneficial to their students and themselves. The materials or content dished on these channels helps give lessons and instructions in the absence of the teacher, give a detailed explanation and trigger the students’ interest.

Also, it archives all the lessons for a long time and makes them easily accessible by both the present, past, and future students. Students can quickly go back for a review for upcoming exams. Through feedbacks or comments, teachers can provide answers to students with the problem of clarity.

A teacher needs to know what an educational video is, what makes an excellent educational video, and how to make an educational video for YouTube before opening a YouTube channel. Now, let’s delve into it!

Part 1. What’s an Educational Video?

From the name “educational video,” you can coin out that it is a video made for the sole purpose of educating or passing out knowledge for the sake of learning. The primary purpose of these videos is to teach an audience about a particular problem or important topics they want to learn about.

Sometimes brands use this method to advertise their brand while being a source of information.

Part 2. What Makes a Good Educational Video?

An excellent educational video aids the learning process. It triggers learners in analyzing and evaluating concepts provided by the video. Videos are great educational tools that most teachers must adopt due to their role in facilitating the learning process.

To make a good educational video, you should keep the following points in mind:

• Keep your students engaged

An excellent educational video should be eye catchy and exciting to get your student’s undivided attention. You can achieve it in any way, one of which is that you need to put yourself into the teaching mode, which means that you should give out the impression of your excitement for the course content you are talking about. Ask them questions, let them feel involved in the process. Please don’t go ahead talking with a cold tune. It makes them tired of listening or seeing the video.

• Be sure to maintain a right-size of video length

It’s better shorter than longer. Have you ever seen a boring, long movie? It’s almost the same feeling you get seeing a long educational video.

The video should be straightforward to leverage the advantage of this form of learning. One needs to make this video of the right size for easy assimilation by the learner. Depending on the course topic, your video can be between 2 - 20 minutes long.

Most importantly, don’t try to do much and use more straightforward, understandable concepts.

• Stay focused

Making your videos focused and not running around many things helps it pass the information that plays a good role in video length management and engagement. Videos that try to divert from the topic may end up not hitting the nail on the head and not accomplishing their purpose.

• Center your interest on the student’s needs

Any educational content should be centered to meet the needs of the students. That goes beyond creating content, but covers the entirety of satisfying the needs of your learners.

Part 3. How to Make a Great Educational Video for YouTube?

The best and most recommendable video maker for making a great educational video is Wondershare Filmora.It is a video maker that enables you to create videos with effects like transition, filters, motion elements, and titles on your video.

Color grading and speed control of each clip on your video are possible using Filmora. You can apply other features like screen record, split-screen options, audio ducking, keyframing, motion tracking and more with an easy-to-use interface to fit the student’s interest.

To make a great educational video for YouTube, you can achieve this using Filmora. Follow the steps below.

Step 1. Launch Filmora and select the aspect ratio

Launch Filmora by double-clicking on the icon, and start working on a new project by selecting project aspect ratio.

Step 2. Create a new project and import footage

Click the “New Project” icon on the program’s welcome screen and wait for some time for the editor to load.

Then, move to choose your desired aspect ratio and click on the import footage icon located at the left corner of the video editor.

Step 3. Organize your project material

At the bottom of the “My Project” tab, click on “add a new folder”. In that new folder, arrange the footage alphabetically. This reduces time spent browsing files and increases efficiency.

Step 4. Preview and edit your video

Press the play icon to preview the video clip. Trim your video clip to the desired video size by dragging the end of the video clip left or right.

Then add customized text and add effects to the video if needed. An amazing effect can be added to each clip of the video to create an outstanding video.

Step 5. Export and share the video

When you’re okay with the already made video, click the Export button. Choose the YouTube option to upload it easily from the Filmora program.

Conclusion

Without a doubt, the process of creating an educational video requires that you pay attention to some things to create an excellent educational video that achieves the learning goal. Once you’ve learned what it means to make an educational video, how to go about it wouldn’t be something to worry about.

Thus, with the steps mentioned above, how to make a great educational video for YouTube has been answered. Now, you can go ahead and make amazing educational videos by yourself.

Marion Dubois

Marion Dubois is a writer and a lover of all things video.

Follow @Marion Dubois

Marion Dubois

Oct 26, 2023• Proven solutions

YouTube is an app that makes it easy for teachers to carry out their work efficiently and conveniently. A teacher should start a YouTube channel because it is beneficial to their students and themselves. The materials or content dished on these channels helps give lessons and instructions in the absence of the teacher, give a detailed explanation and trigger the students’ interest.

Also, it archives all the lessons for a long time and makes them easily accessible by both the present, past, and future students. Students can quickly go back for a review for upcoming exams. Through feedbacks or comments, teachers can provide answers to students with the problem of clarity.

A teacher needs to know what an educational video is, what makes an excellent educational video, and how to make an educational video for YouTube before opening a YouTube channel. Now, let’s delve into it!

Part 1. What’s an Educational Video?

From the name “educational video,” you can coin out that it is a video made for the sole purpose of educating or passing out knowledge for the sake of learning. The primary purpose of these videos is to teach an audience about a particular problem or important topics they want to learn about.

Sometimes brands use this method to advertise their brand while being a source of information.

Part 2. What Makes a Good Educational Video?

An excellent educational video aids the learning process. It triggers learners in analyzing and evaluating concepts provided by the video. Videos are great educational tools that most teachers must adopt due to their role in facilitating the learning process.

To make a good educational video, you should keep the following points in mind:

• Keep your students engaged

An excellent educational video should be eye catchy and exciting to get your student’s undivided attention. You can achieve it in any way, one of which is that you need to put yourself into the teaching mode, which means that you should give out the impression of your excitement for the course content you are talking about. Ask them questions, let them feel involved in the process. Please don’t go ahead talking with a cold tune. It makes them tired of listening or seeing the video.

• Be sure to maintain a right-size of video length

It’s better shorter than longer. Have you ever seen a boring, long movie? It’s almost the same feeling you get seeing a long educational video.

The video should be straightforward to leverage the advantage of this form of learning. One needs to make this video of the right size for easy assimilation by the learner. Depending on the course topic, your video can be between 2 - 20 minutes long.

Most importantly, don’t try to do much and use more straightforward, understandable concepts.

• Stay focused

Making your videos focused and not running around many things helps it pass the information that plays a good role in video length management and engagement. Videos that try to divert from the topic may end up not hitting the nail on the head and not accomplishing their purpose.

• Center your interest on the student’s needs

Any educational content should be centered to meet the needs of the students. That goes beyond creating content, but covers the entirety of satisfying the needs of your learners.

Part 3. How to Make a Great Educational Video for YouTube?

The best and most recommendable video maker for making a great educational video is Wondershare Filmora.It is a video maker that enables you to create videos with effects like transition, filters, motion elements, and titles on your video.

Color grading and speed control of each clip on your video are possible using Filmora. You can apply other features like screen record, split-screen options, audio ducking, keyframing, motion tracking and more with an easy-to-use interface to fit the student’s interest.

To make a great educational video for YouTube, you can achieve this using Filmora. Follow the steps below.

Step 1. Launch Filmora and select the aspect ratio

Launch Filmora by double-clicking on the icon, and start working on a new project by selecting project aspect ratio.

Step 2. Create a new project and import footage

Click the “New Project” icon on the program’s welcome screen and wait for some time for the editor to load.

Then, move to choose your desired aspect ratio and click on the import footage icon located at the left corner of the video editor.

Step 3. Organize your project material

At the bottom of the “My Project” tab, click on “add a new folder”. In that new folder, arrange the footage alphabetically. This reduces time spent browsing files and increases efficiency.

Step 4. Preview and edit your video

Press the play icon to preview the video clip. Trim your video clip to the desired video size by dragging the end of the video clip left or right.

Then add customized text and add effects to the video if needed. An amazing effect can be added to each clip of the video to create an outstanding video.

Step 5. Export and share the video

When you’re okay with the already made video, click the Export button. Choose the YouTube option to upload it easily from the Filmora program.

Conclusion

Without a doubt, the process of creating an educational video requires that you pay attention to some things to create an excellent educational video that achieves the learning goal. Once you’ve learned what it means to make an educational video, how to go about it wouldn’t be something to worry about.

Thus, with the steps mentioned above, how to make a great educational video for YouTube has been answered. Now, you can go ahead and make amazing educational videos by yourself.

Marion Dubois

Marion Dubois is a writer and a lover of all things video.

Follow @Marion Dubois

Marion Dubois

Oct 26, 2023• Proven solutions

YouTube is an app that makes it easy for teachers to carry out their work efficiently and conveniently. A teacher should start a YouTube channel because it is beneficial to their students and themselves. The materials or content dished on these channels helps give lessons and instructions in the absence of the teacher, give a detailed explanation and trigger the students’ interest.

Also, it archives all the lessons for a long time and makes them easily accessible by both the present, past, and future students. Students can quickly go back for a review for upcoming exams. Through feedbacks or comments, teachers can provide answers to students with the problem of clarity.

A teacher needs to know what an educational video is, what makes an excellent educational video, and how to make an educational video for YouTube before opening a YouTube channel. Now, let’s delve into it!

Part 1. What’s an Educational Video?

From the name “educational video,” you can coin out that it is a video made for the sole purpose of educating or passing out knowledge for the sake of learning. The primary purpose of these videos is to teach an audience about a particular problem or important topics they want to learn about.

Sometimes brands use this method to advertise their brand while being a source of information.

Part 2. What Makes a Good Educational Video?

An excellent educational video aids the learning process. It triggers learners in analyzing and evaluating concepts provided by the video. Videos are great educational tools that most teachers must adopt due to their role in facilitating the learning process.

To make a good educational video, you should keep the following points in mind:

• Keep your students engaged

An excellent educational video should be eye catchy and exciting to get your student’s undivided attention. You can achieve it in any way, one of which is that you need to put yourself into the teaching mode, which means that you should give out the impression of your excitement for the course content you are talking about. Ask them questions, let them feel involved in the process. Please don’t go ahead talking with a cold tune. It makes them tired of listening or seeing the video.

• Be sure to maintain a right-size of video length

It’s better shorter than longer. Have you ever seen a boring, long movie? It’s almost the same feeling you get seeing a long educational video.

The video should be straightforward to leverage the advantage of this form of learning. One needs to make this video of the right size for easy assimilation by the learner. Depending on the course topic, your video can be between 2 - 20 minutes long.

Most importantly, don’t try to do much and use more straightforward, understandable concepts.

• Stay focused

Making your videos focused and not running around many things helps it pass the information that plays a good role in video length management and engagement. Videos that try to divert from the topic may end up not hitting the nail on the head and not accomplishing their purpose.

• Center your interest on the student’s needs

Any educational content should be centered to meet the needs of the students. That goes beyond creating content, but covers the entirety of satisfying the needs of your learners.

Part 3. How to Make a Great Educational Video for YouTube?

The best and most recommendable video maker for making a great educational video is Wondershare Filmora.It is a video maker that enables you to create videos with effects like transition, filters, motion elements, and titles on your video.

Color grading and speed control of each clip on your video are possible using Filmora. You can apply other features like screen record, split-screen options, audio ducking, keyframing, motion tracking and more with an easy-to-use interface to fit the student’s interest.

To make a great educational video for YouTube, you can achieve this using Filmora. Follow the steps below.

Step 1. Launch Filmora and select the aspect ratio

Launch Filmora by double-clicking on the icon, and start working on a new project by selecting project aspect ratio.

Step 2. Create a new project and import footage

Click the “New Project” icon on the program’s welcome screen and wait for some time for the editor to load.

Then, move to choose your desired aspect ratio and click on the import footage icon located at the left corner of the video editor.

Step 3. Organize your project material

At the bottom of the “My Project” tab, click on “add a new folder”. In that new folder, arrange the footage alphabetically. This reduces time spent browsing files and increases efficiency.

Step 4. Preview and edit your video

Press the play icon to preview the video clip. Trim your video clip to the desired video size by dragging the end of the video clip left or right.

Then add customized text and add effects to the video if needed. An amazing effect can be added to each clip of the video to create an outstanding video.

Step 5. Export and share the video

When you’re okay with the already made video, click the Export button. Choose the YouTube option to upload it easily from the Filmora program.

Conclusion

Without a doubt, the process of creating an educational video requires that you pay attention to some things to create an excellent educational video that achieves the learning goal. Once you’ve learned what it means to make an educational video, how to go about it wouldn’t be something to worry about.

Thus, with the steps mentioned above, how to make a great educational video for YouTube has been answered. Now, you can go ahead and make amazing educational videos by yourself.

Marion Dubois

Marion Dubois is a writer and a lover of all things video.

Follow @Marion Dubois

Million View Achievement and Its Monetary Benefit

How much does YouTube pay for 1 million views? As a YouTuber, you become a business, and it helps to know the YouTube views to money earned.

If you are trying to earn a living on YouTube, one of the most excellent marks of a successful creator is often earning 1 million views on the platform (click here for tips on how to do that ). It usually serves as a benchmark for a time at which a channel is relatively sustainable. However, rather than meaning a YouTuber has made it big financially, reaching 1 million views is more likely to say they can expect to start making real money.

When you hit 1 million views on any video on YouTube, you’ll have a nice paycheck. You’ll likely have to hit 1 million views on at least a few other videos before you could consider quitting your full-time job and doing YouTube as your primary source of income. This article will explore what 1 million views mean for your YouTube channel. We will look more into how revenue is calculated on YouTube and what you can expect to earn-out of a video with 1 million views.

In this article

01 $2000 for 1 million views

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

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02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

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