Best Cameras to Amplify Your YT Presence

The Best Cameras for YouTube from Beginners to Professionals

Max Wales

Mar 27, 2024• Proven solutions

Whether you’re a beginner or a pro as a YouTuber, your YouTube equipment shouldn’t be the thing that holds you back from becoming a YouTube star. But, how do you find the best camera for making YouTube videos? What options do you have?

In this article, we’re going to explore some of the best cameras for YouTube. We’ll label each one based on what we believe is best for particular uses, so that you can better parse what it is that you want to purchase. All of this is in hopes that you can find the video camera for YouTube that is right for you and what you need.

• Part 1: 7 Best Best Camera for Youtube to Make Videos
• Part 2: Frequently Asked Questions

Part 1: 7 Best Best Camera for Youtube to Make Videos

1. Sony DSC WX350 Digital Camera – Best Point and Shoot Video Camera

Specifications:

• 40x clear image zoom; 20x optical zoom
• Lock-on Auto Focus
• Wi-Fi with NFC3 connectivity for mobile devices
• 4 megapixels
• CMOS sensor that provides top quality images, even in low lighting
• Motion shot video with up to 4k quality output

Description: Have you been looking for a 20x zoom camera that fits in your pocket ? Get the best pictures with the Sony DSC WX350. This camera offers both still photos and video recording, using technology that minimizes how much the camera shakes, even if you’re filming on the go.

Pros: The image stabilizer makes this one of the best cameras for making YouTube videos out there, alongside of the 20x optical zoom. The battery life is quite long as well, which means you can get a lot of content done without any problems. Lastly, you can film in HD, which makes any YouTube influencer happy.

Cons: The LED screen can be quite dim, so it’s hard to see it when you’re out in bright sunlight; be sure you make adjustments before you go outside. There is also not your typical viewfinder installed, so experienced videographers may not like using it.

2. GoPro HERO8 Action Camera - Best Wearable Sports Camera

Specifications:

• Up to 60 FPS
• 4k and HD capabilities
• HyperSmooth 2.0 stabilization options.
• Optional Battery Mod available.
• Integrated Mount
• Crisp, easy to use and navigate LCD.

Description: If you need an on-the-go video camera for YouTube, there’s nothing better than a GoPro. With their HERO series of GoPros, they have all sorts of great features that allow you to capture the smoothest video, even when you’re out and on the go. Their top end stabilization makes their cameras the best for the active YouTuber.

Pros: The rugged, waterproof design of the HERO7 is a great option for anyone who is looking to be on the go with their YouTube. The integrated mount makes it simple for anyone who wants to put it on a selfie stick or something else, and it even has a companion app for easy, on the go editing!

Cons: The Wi-Fi capabilities are great, but the video transfer can take a bit of time due to how large the files may be. So, if you’re uploading the transfer, you may want to consider using the USB port instead. Also, the memory card slot is in an awkward place near the mount, so those with larger fingers may have trouble putting a card in there.

3. Logitech BRIO HD Webcam for Video – Best Video Recording and Streaming Camera

Specifications:

• 5x zoom
• Premium glass lens
• 4k image sensor for videoing and HDR with autofocus
• Light exposure automatically adjusts for whatever lighting that you’re filming in.
• Streaming and recording available.
• Enterprise ready for any use.
• Plug and play software automatically installs upon first use.
• Cover clip so you can cover the camera quickly, when needed.

Description: If you need an easy to use, simple to install option for filming and streaming from your computer, then this Logitech is the best camera for YouTube videos of this type. With multiple features and a design that has been made for streamers like you, you’ll always be able to just turn it on, make adjustments with ease, and get streaming in no time.

Pros: The camera is incredibly easy to use and install; it connects to your PC with a USB type C to USB type 3.0 cord (backwards compatible to 2.0). You can easily tinker with all of the settings and such in the included software.

Cons: The arm is designed for thick edges; those with flat monitors or borderless monitors may find that it’s difficult to attach it to your monitor. The software is easy to use, but it’s missing a handful of settings that more experienced streamers would want to have available. There is a crop out background feature, but it can be hard to find and use.

4. PANASONIC Lumix G7 4K Digital Camera - Best Mirrorless Camera for Professionals

Specifications:

• 16 megapixels
• No pass filter with four thirds sensor
• Wi-Fi capability
• 4k and HD video capture available at 30 frames per second.
• Aperture and shutter settings are adjusted via knobs, not menus.
• 3 inch tilt and swivel display
• High resolution viewfinder

Description: If you want to have professional looking photos and videos, the PANASONIC Lumix G7 4K is a solid choice for a mirrorless camera. All of the controls make it easy to get things the way that you want it, and it comes with multiple ports so that you can plug it into any device and get it ready to go.

Pros: This one of the best 4k video options out there, and you don’t need to spend an arm and a leg on it. The dual control dials and the variable touch LCD allow for maximum control, making it simple to film what you want with minimal editing after you’ve filmed.

Cons: There is a tracking focus, which can be good, but it makes the burst rate (which helps with motion blur) a lot slower. It does have a plastic build, rather than metal, so it’s not as heavy duty as other options. And, you need to purchase it with everything included, instead of just purchasing the body.

5. Sony CX405 Full HD - Best Camcorder (Only) for Video

Specifications:

• 60x clear image zoom with Zeiss Lens
• 50 Mbps XAVC
• MP4 and AVCHD codecs
• SteadyShot image stabilization
• Built-in USB cable
• Face detection and noise reduction
• 7 picture effects for video

Description: If you’re looking for the best cheap camera for YouTube, this is a pretty solid option. It has a Carl Zeiss lens (low light capable) and SteadyShot technology for stabilization. It’s the starter camera that beginners dream of due to its ease of use and affordability.

Pros: The image stabilization is some of the best out there, and it’s got a user friendly interface. Dual recording options make for great YouTube and other social media use. Lightweight makes it easy to take anywhere.

Cons: Connectivity ports are in strange spots, and can be hard to get to. You cannot add an external mic, so you have to use the on-board ones. After extensive use of the ports, the on-board USB cable may have some issues with connectivity over time.

6. DJI OSMO Handheld Gimbal – Best Easy to Use Holder for Camera Phone for Beginners

Specifications:

• 3 axis Gimbal that reduces shaky footage
• Ultra-responsive design reacts in real time.
• Easily folds up for maximum portability
• Battery operated ensures that you don’t always need a connection
• Comfortable grip allows you to use the gimbal without discomfort or pain.

Description: If your phone is currently the best camera for YouTube videos, then the DJI OSMO Handheld Gimbal makes it really easy for you to use it on the go. This has been designed to keep your camera flat, no matter where you’re moving, and it helps you take some pretty great shots. This is an option if you need freedom in your movement.

Pros: The DJI OSMO Handheld Gimbal is really easy to use and compatible with most mobile phones that are out there. With multiple settings and options, you can easily turn your phone into the very best option for getting footage, even if your regular video camera isn’t nearby.

Cons: Some people note that it doesn’t work with wide-screen mobile devices or “phablets” as they are called. Another complaint is that it can be difficult to get used the construction of the Gimbal, but that’s something that you can sort out with practice.

7. Canon Digital SLR Camera Kit – Best Cheap SLR Choice

Specifications:

• Wi-Fi and NFC built in for ease of video and photo transfer
• 18 Megapixel
• Image sensor with an IS of 100 to 6400 (and the option to expand to 12800)
• Full HD videos with manual controls for focus and exposure
• 3 inch LCD monitor turns and adjusts as needed.
• Interchangeable lens, Bayonet mount for tripods and selfie sticks.

Description: The Canon Digital SLR Camera Kit is an all-in-one kit that makes it simple for you to start making videos right out of the bag. Complete with everything that you need in order to use an SLR well, you’ll find it’s quite simple to get the hang of, and that you have a lot of flexibility in how you use it.

Pros: The Canon Digital SLR Camera Kit has Wi-Fi capability, offers a great auto focus and is made from heavy duty materials. Plus, it can shoot stills, video, and rolls, which makes it really versatile for anyone.

Cons: This particular set doesn’t have Bluetooth with it, so you can’t connect a remote. Its lens is interchangeable, but you can only use Canon lenses and flashes with it, so that decreases the number of options you have here.

Want to know more about camera? Watch this!

What Gear Do Creators Actually Use | Vidcon 2023 | Sony vs Canon

Part 2: Frequently Asked Questions

1. What is a good camera for YouTube beginners?

Sony DSCHX80/B Point & Shoot Camera is the best cheap camera for YouTube that you can find if you’re on any sort of budget. It has a 60x clear image zoom and incredibly versatile video with multiple viewfinder and autofocus options. It’s selfie ready with a multi-angle LCD display and you can customize your setting sin whatever way that you wish to do so. It also comes with pretty much anything that you need in the box, so you’re ready to start filming as soon as you charge it.

2. What equipment do you need to start a YouTube channel?

• A camera that meets all of your needs and purposes.
• A microphone that is easy to use and produces high quality audio options.
• A sturdy, reliable tripod that is compatible with your camera
• Lighting equipment for the space that you’re filming in.
• An idea as to what you’re going to do and how you’d like to proceed.

3. What software do YouTubers use to edit videos?

There are a number of different options that you can consider if you’re looking to edit your videos well. Here is a quick list of some of the top options that you’ll see them using alongside of the best cameras for YouTube

Beginners

• Filmora : A simple to download and use option which can create high-quality videos in just a few clicks.
• iMovie: Only for Macs, this is a simple to use, intuitively designed video editor has a lot of features, and comes pre-installed on most Macs.
• Adobe Rush: Adobe Rush is a simple to use, browser based, video editing program that is also available as a phone app.

Professional

• Adobe Premiere: One of the top programs out there for editing video, this is part of the Adobe series and has endless options and features.
• Final Cut Pro: A Mac-Only, high end video editing software, many people who use the best YouTube camera also use this.

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Whether you’re a beginner or a pro as a YouTuber, your YouTube equipment shouldn’t be the thing that holds you back from becoming a YouTube star. But, how do you find the best camera for making YouTube videos? What options do you have?

In this article, we’re going to explore some of the best cameras for YouTube. We’ll label each one based on what we believe is best for particular uses, so that you can better parse what it is that you want to purchase. All of this is in hopes that you can find the video camera for YouTube that is right for you and what you need.

• Part 1: 7 Best Best Camera for Youtube to Make Videos
• Part 2: Frequently Asked Questions

Part 1: 7 Best Best Camera for Youtube to Make Videos

1. Sony DSC WX350 Digital Camera – Best Point and Shoot Video Camera

Specifications:

• 40x clear image zoom; 20x optical zoom
• Lock-on Auto Focus
• Wi-Fi with NFC3 connectivity for mobile devices
• 4 megapixels
• CMOS sensor that provides top quality images, even in low lighting
• Motion shot video with up to 4k quality output

Description: Have you been looking for a 20x zoom camera that fits in your pocket ? Get the best pictures with the Sony DSC WX350. This camera offers both still photos and video recording, using technology that minimizes how much the camera shakes, even if you’re filming on the go.

Pros: The image stabilizer makes this one of the best cameras for making YouTube videos out there, alongside of the 20x optical zoom. The battery life is quite long as well, which means you can get a lot of content done without any problems. Lastly, you can film in HD, which makes any YouTube influencer happy.

Cons: The LED screen can be quite dim, so it’s hard to see it when you’re out in bright sunlight; be sure you make adjustments before you go outside. There is also not your typical viewfinder installed, so experienced videographers may not like using it.

2. GoPro HERO8 Action Camera - Best Wearable Sports Camera

Specifications:

• Up to 60 FPS
• 4k and HD capabilities
• HyperSmooth 2.0 stabilization options.
• Optional Battery Mod available.
• Integrated Mount
• Crisp, easy to use and navigate LCD.

Description: If you need an on-the-go video camera for YouTube, there’s nothing better than a GoPro. With their HERO series of GoPros, they have all sorts of great features that allow you to capture the smoothest video, even when you’re out and on the go. Their top end stabilization makes their cameras the best for the active YouTuber.

Pros: The rugged, waterproof design of the HERO7 is a great option for anyone who is looking to be on the go with their YouTube. The integrated mount makes it simple for anyone who wants to put it on a selfie stick or something else, and it even has a companion app for easy, on the go editing!

Cons: The Wi-Fi capabilities are great, but the video transfer can take a bit of time due to how large the files may be. So, if you’re uploading the transfer, you may want to consider using the USB port instead. Also, the memory card slot is in an awkward place near the mount, so those with larger fingers may have trouble putting a card in there.

3. Logitech BRIO HD Webcam for Video – Best Video Recording and Streaming Camera

Specifications:

• 5x zoom
• Premium glass lens
• 4k image sensor for videoing and HDR with autofocus
• Light exposure automatically adjusts for whatever lighting that you’re filming in.
• Streaming and recording available.
• Enterprise ready for any use.
• Plug and play software automatically installs upon first use.
• Cover clip so you can cover the camera quickly, when needed.

Description: If you need an easy to use, simple to install option for filming and streaming from your computer, then this Logitech is the best camera for YouTube videos of this type. With multiple features and a design that has been made for streamers like you, you’ll always be able to just turn it on, make adjustments with ease, and get streaming in no time.

Pros: The camera is incredibly easy to use and install; it connects to your PC with a USB type C to USB type 3.0 cord (backwards compatible to 2.0). You can easily tinker with all of the settings and such in the included software.

Cons: The arm is designed for thick edges; those with flat monitors or borderless monitors may find that it’s difficult to attach it to your monitor. The software is easy to use, but it’s missing a handful of settings that more experienced streamers would want to have available. There is a crop out background feature, but it can be hard to find and use.

4. PANASONIC Lumix G7 4K Digital Camera - Best Mirrorless Camera for Professionals

Specifications:

• 16 megapixels
• No pass filter with four thirds sensor
• Wi-Fi capability
• 4k and HD video capture available at 30 frames per second.
• Aperture and shutter settings are adjusted via knobs, not menus.
• 3 inch tilt and swivel display
• High resolution viewfinder

Description: If you want to have professional looking photos and videos, the PANASONIC Lumix G7 4K is a solid choice for a mirrorless camera. All of the controls make it easy to get things the way that you want it, and it comes with multiple ports so that you can plug it into any device and get it ready to go.

Pros: This one of the best 4k video options out there, and you don’t need to spend an arm and a leg on it. The dual control dials and the variable touch LCD allow for maximum control, making it simple to film what you want with minimal editing after you’ve filmed.

Cons: There is a tracking focus, which can be good, but it makes the burst rate (which helps with motion blur) a lot slower. It does have a plastic build, rather than metal, so it’s not as heavy duty as other options. And, you need to purchase it with everything included, instead of just purchasing the body.

5. Sony CX405 Full HD - Best Camcorder (Only) for Video

Specifications:

• 60x clear image zoom with Zeiss Lens
• 50 Mbps XAVC
• MP4 and AVCHD codecs
• SteadyShot image stabilization
• Built-in USB cable
• Face detection and noise reduction
• 7 picture effects for video

Description: If you’re looking for the best cheap camera for YouTube, this is a pretty solid option. It has a Carl Zeiss lens (low light capable) and SteadyShot technology for stabilization. It’s the starter camera that beginners dream of due to its ease of use and affordability.

Pros: The image stabilization is some of the best out there, and it’s got a user friendly interface. Dual recording options make for great YouTube and other social media use. Lightweight makes it easy to take anywhere.

Cons: Connectivity ports are in strange spots, and can be hard to get to. You cannot add an external mic, so you have to use the on-board ones. After extensive use of the ports, the on-board USB cable may have some issues with connectivity over time.

6. DJI OSMO Handheld Gimbal – Best Easy to Use Holder for Camera Phone for Beginners

Specifications:

• 3 axis Gimbal that reduces shaky footage
• Ultra-responsive design reacts in real time.
• Easily folds up for maximum portability
• Battery operated ensures that you don’t always need a connection
• Comfortable grip allows you to use the gimbal without discomfort or pain.

Description: If your phone is currently the best camera for YouTube videos, then the DJI OSMO Handheld Gimbal makes it really easy for you to use it on the go. This has been designed to keep your camera flat, no matter where you’re moving, and it helps you take some pretty great shots. This is an option if you need freedom in your movement.

Pros: The DJI OSMO Handheld Gimbal is really easy to use and compatible with most mobile phones that are out there. With multiple settings and options, you can easily turn your phone into the very best option for getting footage, even if your regular video camera isn’t nearby.

Cons: Some people note that it doesn’t work with wide-screen mobile devices or “phablets” as they are called. Another complaint is that it can be difficult to get used the construction of the Gimbal, but that’s something that you can sort out with practice.

7. Canon Digital SLR Camera Kit – Best Cheap SLR Choice

Specifications:

• Wi-Fi and NFC built in for ease of video and photo transfer
• 18 Megapixel
• Image sensor with an IS of 100 to 6400 (and the option to expand to 12800)
• Full HD videos with manual controls for focus and exposure
• 3 inch LCD monitor turns and adjusts as needed.
• Interchangeable lens, Bayonet mount for tripods and selfie sticks.

Description: The Canon Digital SLR Camera Kit is an all-in-one kit that makes it simple for you to start making videos right out of the bag. Complete with everything that you need in order to use an SLR well, you’ll find it’s quite simple to get the hang of, and that you have a lot of flexibility in how you use it.

Pros: The Canon Digital SLR Camera Kit has Wi-Fi capability, offers a great auto focus and is made from heavy duty materials. Plus, it can shoot stills, video, and rolls, which makes it really versatile for anyone.

Cons: This particular set doesn’t have Bluetooth with it, so you can’t connect a remote. Its lens is interchangeable, but you can only use Canon lenses and flashes with it, so that decreases the number of options you have here.

Want to know more about camera? Watch this!

What Gear Do Creators Actually Use | Vidcon 2023 | Sony vs Canon

Part 2: Frequently Asked Questions

1. What is a good camera for YouTube beginners?

Sony DSCHX80/B Point & Shoot Camera is the best cheap camera for YouTube that you can find if you’re on any sort of budget. It has a 60x clear image zoom and incredibly versatile video with multiple viewfinder and autofocus options. It’s selfie ready with a multi-angle LCD display and you can customize your setting sin whatever way that you wish to do so. It also comes with pretty much anything that you need in the box, so you’re ready to start filming as soon as you charge it.

2. What equipment do you need to start a YouTube channel?

• A camera that meets all of your needs and purposes.
• A microphone that is easy to use and produces high quality audio options.
• A sturdy, reliable tripod that is compatible with your camera
• Lighting equipment for the space that you’re filming in.
• An idea as to what you’re going to do and how you’d like to proceed.

3. What software do YouTubers use to edit videos?

There are a number of different options that you can consider if you’re looking to edit your videos well. Here is a quick list of some of the top options that you’ll see them using alongside of the best cameras for YouTube

Beginners

• Filmora : A simple to download and use option which can create high-quality videos in just a few clicks.
• iMovie: Only for Macs, this is a simple to use, intuitively designed video editor has a lot of features, and comes pre-installed on most Macs.
• Adobe Rush: Adobe Rush is a simple to use, browser based, video editing program that is also available as a phone app.

Professional

• Adobe Premiere: One of the top programs out there for editing video, this is part of the Adobe series and has endless options and features.
• Final Cut Pro: A Mac-Only, high end video editing software, many people who use the best YouTube camera also use this.

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Whether you’re a beginner or a pro as a YouTuber, your YouTube equipment shouldn’t be the thing that holds you back from becoming a YouTube star. But, how do you find the best camera for making YouTube videos? What options do you have?

In this article, we’re going to explore some of the best cameras for YouTube. We’ll label each one based on what we believe is best for particular uses, so that you can better parse what it is that you want to purchase. All of this is in hopes that you can find the video camera for YouTube that is right for you and what you need.

• Part 1: 7 Best Best Camera for Youtube to Make Videos
• Part 2: Frequently Asked Questions

Part 1: 7 Best Best Camera for Youtube to Make Videos

1. Sony DSC WX350 Digital Camera – Best Point and Shoot Video Camera

Specifications:

• 40x clear image zoom; 20x optical zoom
• Lock-on Auto Focus
• Wi-Fi with NFC3 connectivity for mobile devices
• 4 megapixels
• CMOS sensor that provides top quality images, even in low lighting
• Motion shot video with up to 4k quality output

Description: Have you been looking for a 20x zoom camera that fits in your pocket ? Get the best pictures with the Sony DSC WX350. This camera offers both still photos and video recording, using technology that minimizes how much the camera shakes, even if you’re filming on the go.

Pros: The image stabilizer makes this one of the best cameras for making YouTube videos out there, alongside of the 20x optical zoom. The battery life is quite long as well, which means you can get a lot of content done without any problems. Lastly, you can film in HD, which makes any YouTube influencer happy.

Cons: The LED screen can be quite dim, so it’s hard to see it when you’re out in bright sunlight; be sure you make adjustments before you go outside. There is also not your typical viewfinder installed, so experienced videographers may not like using it.

2. GoPro HERO8 Action Camera - Best Wearable Sports Camera

Specifications:

• Up to 60 FPS
• 4k and HD capabilities
• HyperSmooth 2.0 stabilization options.
• Optional Battery Mod available.
• Integrated Mount
• Crisp, easy to use and navigate LCD.

Description: If you need an on-the-go video camera for YouTube, there’s nothing better than a GoPro. With their HERO series of GoPros, they have all sorts of great features that allow you to capture the smoothest video, even when you’re out and on the go. Their top end stabilization makes their cameras the best for the active YouTuber.

Pros: The rugged, waterproof design of the HERO7 is a great option for anyone who is looking to be on the go with their YouTube. The integrated mount makes it simple for anyone who wants to put it on a selfie stick or something else, and it even has a companion app for easy, on the go editing!

Cons: The Wi-Fi capabilities are great, but the video transfer can take a bit of time due to how large the files may be. So, if you’re uploading the transfer, you may want to consider using the USB port instead. Also, the memory card slot is in an awkward place near the mount, so those with larger fingers may have trouble putting a card in there.

3. Logitech BRIO HD Webcam for Video – Best Video Recording and Streaming Camera

Specifications:

• 5x zoom
• Premium glass lens
• 4k image sensor for videoing and HDR with autofocus
• Light exposure automatically adjusts for whatever lighting that you’re filming in.
• Streaming and recording available.
• Enterprise ready for any use.
• Plug and play software automatically installs upon first use.
• Cover clip so you can cover the camera quickly, when needed.

Description: If you need an easy to use, simple to install option for filming and streaming from your computer, then this Logitech is the best camera for YouTube videos of this type. With multiple features and a design that has been made for streamers like you, you’ll always be able to just turn it on, make adjustments with ease, and get streaming in no time.

Pros: The camera is incredibly easy to use and install; it connects to your PC with a USB type C to USB type 3.0 cord (backwards compatible to 2.0). You can easily tinker with all of the settings and such in the included software.

Cons: The arm is designed for thick edges; those with flat monitors or borderless monitors may find that it’s difficult to attach it to your monitor. The software is easy to use, but it’s missing a handful of settings that more experienced streamers would want to have available. There is a crop out background feature, but it can be hard to find and use.

4. PANASONIC Lumix G7 4K Digital Camera - Best Mirrorless Camera for Professionals

Specifications:

• 16 megapixels
• No pass filter with four thirds sensor
• Wi-Fi capability
• 4k and HD video capture available at 30 frames per second.
• Aperture and shutter settings are adjusted via knobs, not menus.
• 3 inch tilt and swivel display
• High resolution viewfinder

Description: If you want to have professional looking photos and videos, the PANASONIC Lumix G7 4K is a solid choice for a mirrorless camera. All of the controls make it easy to get things the way that you want it, and it comes with multiple ports so that you can plug it into any device and get it ready to go.

Pros: This one of the best 4k video options out there, and you don’t need to spend an arm and a leg on it. The dual control dials and the variable touch LCD allow for maximum control, making it simple to film what you want with minimal editing after you’ve filmed.

Cons: There is a tracking focus, which can be good, but it makes the burst rate (which helps with motion blur) a lot slower. It does have a plastic build, rather than metal, so it’s not as heavy duty as other options. And, you need to purchase it with everything included, instead of just purchasing the body.

5. Sony CX405 Full HD - Best Camcorder (Only) for Video

Specifications:

• 60x clear image zoom with Zeiss Lens
• 50 Mbps XAVC
• MP4 and AVCHD codecs
• SteadyShot image stabilization
• Built-in USB cable
• Face detection and noise reduction
• 7 picture effects for video

Description: If you’re looking for the best cheap camera for YouTube, this is a pretty solid option. It has a Carl Zeiss lens (low light capable) and SteadyShot technology for stabilization. It’s the starter camera that beginners dream of due to its ease of use and affordability.

Pros: The image stabilization is some of the best out there, and it’s got a user friendly interface. Dual recording options make for great YouTube and other social media use. Lightweight makes it easy to take anywhere.

Cons: Connectivity ports are in strange spots, and can be hard to get to. You cannot add an external mic, so you have to use the on-board ones. After extensive use of the ports, the on-board USB cable may have some issues with connectivity over time.

6. DJI OSMO Handheld Gimbal – Best Easy to Use Holder for Camera Phone for Beginners

Specifications:

• 3 axis Gimbal that reduces shaky footage
• Ultra-responsive design reacts in real time.
• Easily folds up for maximum portability
• Battery operated ensures that you don’t always need a connection
• Comfortable grip allows you to use the gimbal without discomfort or pain.

Description: If your phone is currently the best camera for YouTube videos, then the DJI OSMO Handheld Gimbal makes it really easy for you to use it on the go. This has been designed to keep your camera flat, no matter where you’re moving, and it helps you take some pretty great shots. This is an option if you need freedom in your movement.

Pros: The DJI OSMO Handheld Gimbal is really easy to use and compatible with most mobile phones that are out there. With multiple settings and options, you can easily turn your phone into the very best option for getting footage, even if your regular video camera isn’t nearby.

Cons: Some people note that it doesn’t work with wide-screen mobile devices or “phablets” as they are called. Another complaint is that it can be difficult to get used the construction of the Gimbal, but that’s something that you can sort out with practice.

7. Canon Digital SLR Camera Kit – Best Cheap SLR Choice

Specifications:

• Wi-Fi and NFC built in for ease of video and photo transfer
• 18 Megapixel
• Image sensor with an IS of 100 to 6400 (and the option to expand to 12800)
• Full HD videos with manual controls for focus and exposure
• 3 inch LCD monitor turns and adjusts as needed.
• Interchangeable lens, Bayonet mount for tripods and selfie sticks.

Description: The Canon Digital SLR Camera Kit is an all-in-one kit that makes it simple for you to start making videos right out of the bag. Complete with everything that you need in order to use an SLR well, you’ll find it’s quite simple to get the hang of, and that you have a lot of flexibility in how you use it.

Pros: The Canon Digital SLR Camera Kit has Wi-Fi capability, offers a great auto focus and is made from heavy duty materials. Plus, it can shoot stills, video, and rolls, which makes it really versatile for anyone.

Cons: This particular set doesn’t have Bluetooth with it, so you can’t connect a remote. Its lens is interchangeable, but you can only use Canon lenses and flashes with it, so that decreases the number of options you have here.

Want to know more about camera? Watch this!

What Gear Do Creators Actually Use | Vidcon 2023 | Sony vs Canon

Part 2: Frequently Asked Questions

1. What is a good camera for YouTube beginners?

Sony DSCHX80/B Point & Shoot Camera is the best cheap camera for YouTube that you can find if you’re on any sort of budget. It has a 60x clear image zoom and incredibly versatile video with multiple viewfinder and autofocus options. It’s selfie ready with a multi-angle LCD display and you can customize your setting sin whatever way that you wish to do so. It also comes with pretty much anything that you need in the box, so you’re ready to start filming as soon as you charge it.

2. What equipment do you need to start a YouTube channel?

• A camera that meets all of your needs and purposes.
• A microphone that is easy to use and produces high quality audio options.
• A sturdy, reliable tripod that is compatible with your camera
• Lighting equipment for the space that you’re filming in.
• An idea as to what you’re going to do and how you’d like to proceed.

3. What software do YouTubers use to edit videos?

There are a number of different options that you can consider if you’re looking to edit your videos well. Here is a quick list of some of the top options that you’ll see them using alongside of the best cameras for YouTube

Beginners

• Filmora : A simple to download and use option which can create high-quality videos in just a few clicks.
• iMovie: Only for Macs, this is a simple to use, intuitively designed video editor has a lot of features, and comes pre-installed on most Macs.
• Adobe Rush: Adobe Rush is a simple to use, browser based, video editing program that is also available as a phone app.

Professional

• Adobe Premiere: One of the top programs out there for editing video, this is part of the Adobe series and has endless options and features.
• Final Cut Pro: A Mac-Only, high end video editing software, many people who use the best YouTube camera also use this.

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Whether you’re a beginner or a pro as a YouTuber, your YouTube equipment shouldn’t be the thing that holds you back from becoming a YouTube star. But, how do you find the best camera for making YouTube videos? What options do you have?

In this article, we’re going to explore some of the best cameras for YouTube. We’ll label each one based on what we believe is best for particular uses, so that you can better parse what it is that you want to purchase. All of this is in hopes that you can find the video camera for YouTube that is right for you and what you need.

• Part 1: 7 Best Best Camera for Youtube to Make Videos
• Part 2: Frequently Asked Questions

Part 1: 7 Best Best Camera for Youtube to Make Videos

1. Sony DSC WX350 Digital Camera – Best Point and Shoot Video Camera

Specifications:

• 40x clear image zoom; 20x optical zoom
• Lock-on Auto Focus
• Wi-Fi with NFC3 connectivity for mobile devices
• 4 megapixels
• CMOS sensor that provides top quality images, even in low lighting
• Motion shot video with up to 4k quality output

Description: Have you been looking for a 20x zoom camera that fits in your pocket ? Get the best pictures with the Sony DSC WX350. This camera offers both still photos and video recording, using technology that minimizes how much the camera shakes, even if you’re filming on the go.

Pros: The image stabilizer makes this one of the best cameras for making YouTube videos out there, alongside of the 20x optical zoom. The battery life is quite long as well, which means you can get a lot of content done without any problems. Lastly, you can film in HD, which makes any YouTube influencer happy.

Cons: The LED screen can be quite dim, so it’s hard to see it when you’re out in bright sunlight; be sure you make adjustments before you go outside. There is also not your typical viewfinder installed, so experienced videographers may not like using it.

2. GoPro HERO8 Action Camera - Best Wearable Sports Camera

Specifications:

• Up to 60 FPS
• 4k and HD capabilities
• HyperSmooth 2.0 stabilization options.
• Optional Battery Mod available.
• Integrated Mount
• Crisp, easy to use and navigate LCD.

Description: If you need an on-the-go video camera for YouTube, there’s nothing better than a GoPro. With their HERO series of GoPros, they have all sorts of great features that allow you to capture the smoothest video, even when you’re out and on the go. Their top end stabilization makes their cameras the best for the active YouTuber.

Pros: The rugged, waterproof design of the HERO7 is a great option for anyone who is looking to be on the go with their YouTube. The integrated mount makes it simple for anyone who wants to put it on a selfie stick or something else, and it even has a companion app for easy, on the go editing!

Cons: The Wi-Fi capabilities are great, but the video transfer can take a bit of time due to how large the files may be. So, if you’re uploading the transfer, you may want to consider using the USB port instead. Also, the memory card slot is in an awkward place near the mount, so those with larger fingers may have trouble putting a card in there.

3. Logitech BRIO HD Webcam for Video – Best Video Recording and Streaming Camera

Specifications:

• 5x zoom
• Premium glass lens
• 4k image sensor for videoing and HDR with autofocus
• Light exposure automatically adjusts for whatever lighting that you’re filming in.
• Streaming and recording available.
• Enterprise ready for any use.
• Plug and play software automatically installs upon first use.
• Cover clip so you can cover the camera quickly, when needed.

Description: If you need an easy to use, simple to install option for filming and streaming from your computer, then this Logitech is the best camera for YouTube videos of this type. With multiple features and a design that has been made for streamers like you, you’ll always be able to just turn it on, make adjustments with ease, and get streaming in no time.

Pros: The camera is incredibly easy to use and install; it connects to your PC with a USB type C to USB type 3.0 cord (backwards compatible to 2.0). You can easily tinker with all of the settings and such in the included software.

Cons: The arm is designed for thick edges; those with flat monitors or borderless monitors may find that it’s difficult to attach it to your monitor. The software is easy to use, but it’s missing a handful of settings that more experienced streamers would want to have available. There is a crop out background feature, but it can be hard to find and use.

4. PANASONIC Lumix G7 4K Digital Camera - Best Mirrorless Camera for Professionals

Specifications:

• 16 megapixels
• No pass filter with four thirds sensor
• Wi-Fi capability
• 4k and HD video capture available at 30 frames per second.
• Aperture and shutter settings are adjusted via knobs, not menus.
• 3 inch tilt and swivel display
• High resolution viewfinder

Description: If you want to have professional looking photos and videos, the PANASONIC Lumix G7 4K is a solid choice for a mirrorless camera. All of the controls make it easy to get things the way that you want it, and it comes with multiple ports so that you can plug it into any device and get it ready to go.

Pros: This one of the best 4k video options out there, and you don’t need to spend an arm and a leg on it. The dual control dials and the variable touch LCD allow for maximum control, making it simple to film what you want with minimal editing after you’ve filmed.

Cons: There is a tracking focus, which can be good, but it makes the burst rate (which helps with motion blur) a lot slower. It does have a plastic build, rather than metal, so it’s not as heavy duty as other options. And, you need to purchase it with everything included, instead of just purchasing the body.

5. Sony CX405 Full HD - Best Camcorder (Only) for Video

Specifications:

• 60x clear image zoom with Zeiss Lens
• 50 Mbps XAVC
• MP4 and AVCHD codecs
• SteadyShot image stabilization
• Built-in USB cable
• Face detection and noise reduction
• 7 picture effects for video

Description: If you’re looking for the best cheap camera for YouTube, this is a pretty solid option. It has a Carl Zeiss lens (low light capable) and SteadyShot technology for stabilization. It’s the starter camera that beginners dream of due to its ease of use and affordability.

Pros: The image stabilization is some of the best out there, and it’s got a user friendly interface. Dual recording options make for great YouTube and other social media use. Lightweight makes it easy to take anywhere.

Cons: Connectivity ports are in strange spots, and can be hard to get to. You cannot add an external mic, so you have to use the on-board ones. After extensive use of the ports, the on-board USB cable may have some issues with connectivity over time.

6. DJI OSMO Handheld Gimbal – Best Easy to Use Holder for Camera Phone for Beginners

Specifications:

• 3 axis Gimbal that reduces shaky footage
• Ultra-responsive design reacts in real time.
• Easily folds up for maximum portability
• Battery operated ensures that you don’t always need a connection
• Comfortable grip allows you to use the gimbal without discomfort or pain.

Description: If your phone is currently the best camera for YouTube videos, then the DJI OSMO Handheld Gimbal makes it really easy for you to use it on the go. This has been designed to keep your camera flat, no matter where you’re moving, and it helps you take some pretty great shots. This is an option if you need freedom in your movement.

Pros: The DJI OSMO Handheld Gimbal is really easy to use and compatible with most mobile phones that are out there. With multiple settings and options, you can easily turn your phone into the very best option for getting footage, even if your regular video camera isn’t nearby.

Cons: Some people note that it doesn’t work with wide-screen mobile devices or “phablets” as they are called. Another complaint is that it can be difficult to get used the construction of the Gimbal, but that’s something that you can sort out with practice.

7. Canon Digital SLR Camera Kit – Best Cheap SLR Choice

Specifications:

• Wi-Fi and NFC built in for ease of video and photo transfer
• 18 Megapixel
• Image sensor with an IS of 100 to 6400 (and the option to expand to 12800)
• Full HD videos with manual controls for focus and exposure
• 3 inch LCD monitor turns and adjusts as needed.
• Interchangeable lens, Bayonet mount for tripods and selfie sticks.

Description: The Canon Digital SLR Camera Kit is an all-in-one kit that makes it simple for you to start making videos right out of the bag. Complete with everything that you need in order to use an SLR well, you’ll find it’s quite simple to get the hang of, and that you have a lot of flexibility in how you use it.

Pros: The Canon Digital SLR Camera Kit has Wi-Fi capability, offers a great auto focus and is made from heavy duty materials. Plus, it can shoot stills, video, and rolls, which makes it really versatile for anyone.

Cons: This particular set doesn’t have Bluetooth with it, so you can’t connect a remote. Its lens is interchangeable, but you can only use Canon lenses and flashes with it, so that decreases the number of options you have here.

Want to know more about camera? Watch this!

What Gear Do Creators Actually Use | Vidcon 2023 | Sony vs Canon

Part 2: Frequently Asked Questions

1. What is a good camera for YouTube beginners?

Sony DSCHX80/B Point & Shoot Camera is the best cheap camera for YouTube that you can find if you’re on any sort of budget. It has a 60x clear image zoom and incredibly versatile video with multiple viewfinder and autofocus options. It’s selfie ready with a multi-angle LCD display and you can customize your setting sin whatever way that you wish to do so. It also comes with pretty much anything that you need in the box, so you’re ready to start filming as soon as you charge it.

2. What equipment do you need to start a YouTube channel?

• A camera that meets all of your needs and purposes.
• A microphone that is easy to use and produces high quality audio options.
• A sturdy, reliable tripod that is compatible with your camera
• Lighting equipment for the space that you’re filming in.
• An idea as to what you’re going to do and how you’d like to proceed.

3. What software do YouTubers use to edit videos?

There are a number of different options that you can consider if you’re looking to edit your videos well. Here is a quick list of some of the top options that you’ll see them using alongside of the best cameras for YouTube

Beginners

• Filmora : A simple to download and use option which can create high-quality videos in just a few clicks.
• iMovie: Only for Macs, this is a simple to use, intuitively designed video editor has a lot of features, and comes pre-installed on most Macs.
• Adobe Rush: Adobe Rush is a simple to use, browser based, video editing program that is also available as a phone app.

Professional

• Adobe Premiere: One of the top programs out there for editing video, this is part of the Adobe series and has endless options and features.
• Final Cut Pro: A Mac-Only, high end video editing software, many people who use the best YouTube camera also use this.

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Making Money on YouTube: A Beginner’s Revenue Roadmap

How To Make Money on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?

This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.

You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.

How to make money on YouTube

• Make money on YouTube with ads
• Make money on YouTube without ads

We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.

Make money on YouTube with ads

By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.

Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:

• Having 4,000 or more watch hours
• Securing 1,000 or more subscribers in the last 12 months

This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.

Should you join YouTube partner or not?

Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.

Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.

How to Join the YouTube Partner Platform?

1. Go to your Account Settings and, under Channel, select Status and features.

2. Click on Enable next to Monetization.

3. In the next screen, click the blue Enable my Account button.

4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.

5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.

The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.

6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.

Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.

7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.

8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.

9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.

10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.

11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.

12. Click on Actions and then select Monetize.

13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.

14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.

How much you can get from Ads

The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.

Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.

To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.

When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.

Want to know how much you can get from Ads? Check this YouTube Money Calculator

How to optimize your video to attract advertisers

There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.

1. Target a specific demographic

Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.

To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.

1. Pay attention to your video metadata

YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.

YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.

1. Avoid dodgy video content

There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:

• Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
• Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
• Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
• Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
• Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.

When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.

Make money on YouTube without ads

Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.

1. Work with brands

Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.

1. Selling products or merchandise

Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.

1. Affiliate marketing

Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.

1. Crowdfund

If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!

1. Renting out your video

You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.

1. License your content to the media

If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.

Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?

This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.

You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.

How to make money on YouTube

• Make money on YouTube with ads
• Make money on YouTube without ads

We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.

Make money on YouTube with ads

By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.

Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:

• Having 4,000 or more watch hours
• Securing 1,000 or more subscribers in the last 12 months

This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.

Should you join YouTube partner or not?

Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.

Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.

How to Join the YouTube Partner Platform?

1. Go to your Account Settings and, under Channel, select Status and features.

2. Click on Enable next to Monetization.

3. In the next screen, click the blue Enable my Account button.

4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.

5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.

The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.

6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.

Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.

7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.

8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.

9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.

10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.

11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.

12. Click on Actions and then select Monetize.

13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.

14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.

How much you can get from Ads

The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.

Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.

To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.

When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.

Want to know how much you can get from Ads? Check this YouTube Money Calculator

How to optimize your video to attract advertisers

There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.

1. Target a specific demographic

Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.

To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.

1. Pay attention to your video metadata

YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.

YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.

1. Avoid dodgy video content

There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:

• Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
• Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
• Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
• Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
• Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.

When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.

Make money on YouTube without ads

Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.

1. Work with brands

Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.

1. Selling products or merchandise

Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.

1. Affiliate marketing

Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.

1. Crowdfund

If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!

1. Renting out your video

You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.

1. License your content to the media

If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.

Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?

This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.

You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.

How to make money on YouTube

• Make money on YouTube with ads
• Make money on YouTube without ads

We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.

Make money on YouTube with ads

By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.

Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:

• Having 4,000 or more watch hours
• Securing 1,000 or more subscribers in the last 12 months

This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.

Should you join YouTube partner or not?

Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.

Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.

How to Join the YouTube Partner Platform?

1. Go to your Account Settings and, under Channel, select Status and features.

2. Click on Enable next to Monetization.

3. In the next screen, click the blue Enable my Account button.

4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.

5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.

The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.

6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.

Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.

7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.

8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.

9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.

10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.

11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.

12. Click on Actions and then select Monetize.

13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.

14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.

How much you can get from Ads

The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.

Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.

To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.

When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.

Want to know how much you can get from Ads? Check this YouTube Money Calculator

How to optimize your video to attract advertisers

There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.

1. Target a specific demographic

Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.

To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.

1. Pay attention to your video metadata

YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.

YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.

1. Avoid dodgy video content

There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:

• Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
• Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
• Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
• Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
• Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.

When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.

Make money on YouTube without ads

Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.

1. Work with brands

Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.

1. Selling products or merchandise

Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.

1. Affiliate marketing

Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.

1. Crowdfund

If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!

1. Renting out your video

You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.

1. License your content to the media

If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.

Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?

This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.

You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.

How to make money on YouTube

• Make money on YouTube with ads
• Make money on YouTube without ads

We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.

Make money on YouTube with ads

By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.

Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:

• Having 4,000 or more watch hours
• Securing 1,000 or more subscribers in the last 12 months

This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.

Should you join YouTube partner or not?

Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.

Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.

How to Join the YouTube Partner Platform?

1. Go to your Account Settings and, under Channel, select Status and features.

2. Click on Enable next to Monetization.

3. In the next screen, click the blue Enable my Account button.

4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.

5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.

The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.

6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.

Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.

7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.

8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.

9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.

10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.

11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.

12. Click on Actions and then select Monetize.

13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.

14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.

How much you can get from Ads

The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.

Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.

To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.

When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.

Want to know how much you can get from Ads? Check this YouTube Money Calculator

How to optimize your video to attract advertisers

There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.

1. Target a specific demographic

Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.

To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.

1. Pay attention to your video metadata

YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.

YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.

1. Avoid dodgy video content

There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:

• Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
• Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
• Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
• Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
• Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.

When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.

Make money on YouTube without ads

Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.

1. Work with brands

Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.

1. Selling products or merchandise

Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.

1. Affiliate marketing

Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.

1. Crowdfund

If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!

1. Renting out your video

You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.

1. License your content to the media

If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.

Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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