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"Behind-the-Camera Glory Spotlight on Top 10 Female YouTubers"
Behind-the-Camera Glory: Spotlight on Top 10 Female YouTubers
Top 10 Female YouTubers [Lastest]
Richard Bennett
Mar 27, 2024• Proven solutions
Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.
In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
- 4 Million+ Social Media Followers
- 5 Million+ Stock Media for Use
* Secure Download
Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.
Top 10 Female YouTubers
We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021
- JennaMarbles
- Liza Koshy
- RCLBeauty101
- IISuperwomanII
- Zoella
- Wengie
- Bethany Mota
- Lindsey Stirling
- Rosanna Pansino
- Miranda Sings
1. JennaMarbles
Subscribers: 18 million
Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.
Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.
2. Liza Koshy
Subscribers: 15 million
The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.
Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.
3. RCLBeauty101
Subscribers: 13 million
This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.
Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.
4. IISuperwomanII
Subscribers: 13 million
In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.
She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.
5. Zoella
Subscribers: 12 million
Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.
In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.
6. Wengie
Subscribers: 11 million
Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.
In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.
7. Bethany Mota
Subscribers: 10 million
Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.
Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.
8. Lindsey Stirling
Subscribers: 10 million
The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.
She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.
9. Rosanna Pansino
Subscribers: 10 million
Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.
The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.
10. Miranda Sings
Subscribers: 8.9 million
Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.
Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.
Conclusion:
Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.
Bonus Tip: Edit Your Own Videos with Instant Mode
Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.
In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
- 4 Million+ Social Media Followers
- 5 Million+ Stock Media for Use
* Secure Download
Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.
Top 10 Female YouTubers
We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021
- JennaMarbles
- Liza Koshy
- RCLBeauty101
- IISuperwomanII
- Zoella
- Wengie
- Bethany Mota
- Lindsey Stirling
- Rosanna Pansino
- Miranda Sings
1. JennaMarbles
Subscribers: 18 million
Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.
Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.
2. Liza Koshy
Subscribers: 15 million
The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.
Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.
3. RCLBeauty101
Subscribers: 13 million
This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.
Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.
4. IISuperwomanII
Subscribers: 13 million
In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.
She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.
5. Zoella
Subscribers: 12 million
Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.
In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.
6. Wengie
Subscribers: 11 million
Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.
In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.
7. Bethany Mota
Subscribers: 10 million
Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.
Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.
8. Lindsey Stirling
Subscribers: 10 million
The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.
She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.
9. Rosanna Pansino
Subscribers: 10 million
Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.
The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.
10. Miranda Sings
Subscribers: 8.9 million
Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.
Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.
Conclusion:
Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.
Bonus Tip: Edit Your Own Videos with Instant Mode
Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.
In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
- 4 Million+ Social Media Followers
- 5 Million+ Stock Media for Use
* Secure Download
Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.
Top 10 Female YouTubers
We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021
- JennaMarbles
- Liza Koshy
- RCLBeauty101
- IISuperwomanII
- Zoella
- Wengie
- Bethany Mota
- Lindsey Stirling
- Rosanna Pansino
- Miranda Sings
1. JennaMarbles
Subscribers: 18 million
Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.
Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.
2. Liza Koshy
Subscribers: 15 million
The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.
Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.
3. RCLBeauty101
Subscribers: 13 million
This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.
Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.
4. IISuperwomanII
Subscribers: 13 million
In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.
She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.
5. Zoella
Subscribers: 12 million
Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.
In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.
6. Wengie
Subscribers: 11 million
Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.
In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.
7. Bethany Mota
Subscribers: 10 million
Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.
Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.
8. Lindsey Stirling
Subscribers: 10 million
The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.
She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.
9. Rosanna Pansino
Subscribers: 10 million
Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.
The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.
10. Miranda Sings
Subscribers: 8.9 million
Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.
Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.
Conclusion:
Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.
Bonus Tip: Edit Your Own Videos with Instant Mode
Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.
In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
- 4 Million+ Social Media Followers
- 5 Million+ Stock Media for Use
* Secure Download
Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.
Top 10 Female YouTubers
We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021
- JennaMarbles
- Liza Koshy
- RCLBeauty101
- IISuperwomanII
- Zoella
- Wengie
- Bethany Mota
- Lindsey Stirling
- Rosanna Pansino
- Miranda Sings
1. JennaMarbles
Subscribers: 18 million
Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.
Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.
2. Liza Koshy
Subscribers: 15 million
The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.
Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.
3. RCLBeauty101
Subscribers: 13 million
This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.
Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.
4. IISuperwomanII
Subscribers: 13 million
In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.
She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.
5. Zoella
Subscribers: 12 million
Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.
In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.
6. Wengie
Subscribers: 11 million
Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.
In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.
7. Bethany Mota
Subscribers: 10 million
Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.
Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.
8. Lindsey Stirling
Subscribers: 10 million
The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.
She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.
9. Rosanna Pansino
Subscribers: 10 million
Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.
The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.
10. Miranda Sings
Subscribers: 8.9 million
Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.
Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.
Conclusion:
Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.
Bonus Tip: Edit Your Own Videos with Instant Mode
Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Your Viewers, Your Wealth: Building an Earning Strategy
How To Make Money on YouTube
Richard Bennett
Mar 27, 2024• Proven solutions
Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?
This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.
You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.
How to make money on YouTube
We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.
Make money on YouTube with ads
By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.
Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:
- Having 4,000 or more watch hours
- Securing 1,000 or more subscribers in the last 12 months
This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.
Should you join YouTube partner or not?
Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.
Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.
How to Join the YouTube Partner Platform?
1. Go to your Account Settings and, under Channel, select Status and features.
2. Click on Enable next to Monetization.
3. In the next screen, click the blue Enable my Account button.
4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.
5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.
The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.
6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.
Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.
7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.
8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.
9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.
10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.
11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.
12. Click on Actions and then select Monetize.
13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.
14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.
How much you can get from Ads
The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.
Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.
To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.
When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.
Want to know how much you can get from Ads? Check this YouTube Money Calculator
How to optimize your video to attract advertisers
There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.
- Target a specific demographic
Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.
To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.
- Pay attention to your video metadata
YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.
YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.
- Avoid dodgy video content
There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:
- Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
- Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
- Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
- Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
- Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.
When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.
Make money on YouTube without ads
Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.
- Work with brands
Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.
- Selling products or merchandise
Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.
- Affiliate marketing
Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.
- Crowdfund
If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!
- Renting out your video
You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.
- License your content to the media
If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.
Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?
This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.
You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.
How to make money on YouTube
We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.
Make money on YouTube with ads
By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.
Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:
- Having 4,000 or more watch hours
- Securing 1,000 or more subscribers in the last 12 months
This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.
Should you join YouTube partner or not?
Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.
Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.
How to Join the YouTube Partner Platform?
1. Go to your Account Settings and, under Channel, select Status and features.
2. Click on Enable next to Monetization.
3. In the next screen, click the blue Enable my Account button.
4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.
5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.
The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.
6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.
Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.
7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.
8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.
9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.
10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.
11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.
12. Click on Actions and then select Monetize.
13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.
14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.
How much you can get from Ads
The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.
Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.
To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.
When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.
Want to know how much you can get from Ads? Check this YouTube Money Calculator
How to optimize your video to attract advertisers
There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.
- Target a specific demographic
Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.
To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.
- Pay attention to your video metadata
YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.
YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.
- Avoid dodgy video content
There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:
- Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
- Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
- Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
- Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
- Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.
When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.
Make money on YouTube without ads
Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.
- Work with brands
Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.
- Selling products or merchandise
Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.
- Affiliate marketing
Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.
- Crowdfund
If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!
- Renting out your video
You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.
- License your content to the media
If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.
Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?
This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.
You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.
How to make money on YouTube
We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.
Make money on YouTube with ads
By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.
Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:
- Having 4,000 or more watch hours
- Securing 1,000 or more subscribers in the last 12 months
This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.
Should you join YouTube partner or not?
Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.
Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.
How to Join the YouTube Partner Platform?
1. Go to your Account Settings and, under Channel, select Status and features.
2. Click on Enable next to Monetization.
3. In the next screen, click the blue Enable my Account button.
4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.
5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.
The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.
6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.
Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.
7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.
8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.
9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.
10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.
11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.
12. Click on Actions and then select Monetize.
13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.
14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.
How much you can get from Ads
The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.
Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.
To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.
When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.
Want to know how much you can get from Ads? Check this YouTube Money Calculator
How to optimize your video to attract advertisers
There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.
- Target a specific demographic
Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.
To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.
- Pay attention to your video metadata
YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.
YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.
- Avoid dodgy video content
There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:
- Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
- Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
- Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
- Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
- Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.
When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.
Make money on YouTube without ads
Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.
- Work with brands
Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.
- Selling products or merchandise
Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.
- Affiliate marketing
Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.
- Crowdfund
If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!
- Renting out your video
You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.
- License your content to the media
If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.
Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?
This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.
You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.
How to make money on YouTube
We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.
Make money on YouTube with ads
By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.
Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:
- Having 4,000 or more watch hours
- Securing 1,000 or more subscribers in the last 12 months
This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.
Should you join YouTube partner or not?
Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.
Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.
How to Join the YouTube Partner Platform?
1. Go to your Account Settings and, under Channel, select Status and features.
2. Click on Enable next to Monetization.
3. In the next screen, click the blue Enable my Account button.
4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.
5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.
The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.
6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.
Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.
7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.
8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.
9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.
10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.
11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.
12. Click on Actions and then select Monetize.
13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.
14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.
How much you can get from Ads
The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.
Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.
To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.
When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.
Want to know how much you can get from Ads? Check this YouTube Money Calculator
How to optimize your video to attract advertisers
There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.
- Target a specific demographic
Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.
To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.
- Pay attention to your video metadata
YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.
YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.
- Avoid dodgy video content
There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:
- Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
- Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
- Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
- Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
- Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.
When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.
Make money on YouTube without ads
Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.
- Work with brands
Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.
- Selling products or merchandise
Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.
- Affiliate marketing
Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.
- Crowdfund
If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!
- Renting out your video
You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.
- License your content to the media
If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.
Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: "Behind-the-Camera Glory Spotlight on Top 10 Female YouTubers"
- Author: Steven
- Created at : 2024-05-25 18:49:02
- Updated at : 2024-05-26 18:49:02
- Link: https://youtube-clips.techidaily.com/behind-the-camera-glory-spotlight-on-top-10-female-youtubers/
- License: This work is licensed under CC BY-NC-SA 4.0.
