Audio Artists’ Almanac: Your Guide to Video Submission

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

YouTube is a music lover’s paradise. With such a large community of music listeners on YouTube, many well-known and lesser-known musicians continue to upload their songs regularly. If you’re a music producer, you’ll probably want to do this as well. However, understanding how to upload music to YouTube might be difficult, so this article is created to assist you.

When you upload a song to YouTube, it becomes available to the entire globe. Unlike other streaming services, anyone can use YouTube for free. This is a one-of-a-kind platform for sharing music. This is an opportunity that every artist should take advantage of, with a potential audience of billions.

So, how do you go about uploading songs to YouTube? Regular file formats aren’t applicable; therefore, this is the only challenging component. YouTube does not recognize.mp3 or.mp4 files, which makes things a little more difficult for the average producer. It’s simple to get around this.

In this article

01 Details On Youtube Music

02 Why Is It Necessary To Upload Longer Videos And Music To Youtube?

03 How to upload your music to YouTube using Filmora?

Details On Youtube Music

YouTube recently added ‘YouTube Music’ to assist advertise the website as a music-focused destination. You don’t have to stay on the page for the music to keep playing, and there are no adverts if you pay for this service. Despite this, YouTube is still working to make its website more musical. The beauty of this is that even if you don’t want to pay, you still have access to all of YouTube’s music.

Using platforms like Spotify and Apple Music to distribute your music is a terrific way to get it out there. However, when compared to YouTube, there are several drawbacks. For starters, they are both expensive.

Even though this is critical for compensating artists, it already restricts the audience’s reach. Second, because there are so many music platforms to choose from, audiences are likely to have a favorite, which could mean they don’t have access to the platform you use to release your music. On the other hand, YouTube doesn’t have any of these problems.

YouTube’s other services are also free, making them accessible to everybody regardless of their financial position. This implies that you can access the site as long as you have a phone or a laptop. Many well-known musicians began their careers on YouTube. It provides a free platform for you to advertise yourself, regardless of your present level of popularity. Even some of the most popular profiles are musician accounts, demonstrating the site’s potential for musical promotion.

Why Is It Necessary To Upload Longer Videos And Music To Youtube?

YouTube enables video uploads of up to 15 minutes in length by default. If you try to upload a video that is more than 15 minutes long, it will fail. This is a YouTube restriction, not a Brightcove restriction. YouTube will notify you when your YouTube account has been activated for lengthier uploads. YouTube playlists are limited to 5,000 videos, and YouTube Music playlists should be similarly restricted.

Standard Accounts Have A Time Limit

The 2 GB, file size limit is backed by a 15-minute maximum runtime restriction in YouTube’s blog and Google’s 2011 upload rules. All YouTube videos had to be under 10 minutes long until 2010, but on July 29, 2010, YouTube announced that the maximum video duration had been expanded to 15 minutes. According to the company, this was the most requested modification by YouTube viewers, and it’s a natural move that takes full advantage of YouTube’s new 2 GB size restriction.

What Are The Benefits Of Uploading Music Or A Song On Youtube?

• YouTube Music is a music-specific YouTube that allows users to watch and listen to a nearly infinite archive in a music discovery app. It will enable fans to find and engage with artists by making it easier for them to discover the range and diversity of music material on YouTube.
• Adding music to your video makes it more engaging and gives it a professional look.
• Background music is intended to fill quiet and create an atmosphere rather than to be carefully listened to. It also allows for the creation of a unique ambiance with a more or less subtle background to elicit distinct emotions in the mind of an audiovisual production’s audience.
• Music can play a vital influence in the success of a video. The soundtrack can keep the viewer interested in the clip if the video itself is not entertaining.

How Can I Utilise Music Lawfully In My Youtube Videos?

If you want to use copyrighted music on YouTube lawfully, you’ll need to go out and seek permission from the original creator. The second side of music licensing is this. Copyright law ensures that creators are compensated when their work is used, and this is where YouTube’s music policy comes into play.

How to upload your music to YouTube using Filmora?

At the end of the day, YouTube is a video-sharing site. Even if listening to music with static backgrounds isn’t commonplace, including a video can’t hurt. Everything will be determined by your editing and design abilities. If you’re working on a simple project, adding some effects can help it stand out. To achieve this, there are a variety of software options available; pick one that best suits your needs. Today, we would like to recommend Filmora to you.

The songs in YouTube’s library can be used for both personal and commercial purposes. Any of the songs in Filmora’s library can be used in any way you like. There is no need for acknowledgment of non-commercial use, but you should aware that commercial use may not be permitted.

Moreover, Filmora is far more sophisticated than Windows Movie Maker and iMovie on Mac. It also allows you to create a professional-looking YouTube video with hundreds of presets such as filters, overlays, components, transitions, and blending several layers of effects and audio to enhance your YouTube tale.

Adding music to your video might help it go from excellent to extraordinary. Here’s a step-by-step guide on adding music to your YouTube videos. Knowing how to incorporate music into your YouTube videos can significantly improve the quality of your content. The majority of videos uploaded to YouTube have never been edited in any way.

This is due in part to a lack of experience, but it is also related to a lack of awareness. Including music in your films is an easy method to boost productivity, attract more viewers, and keep them watching for longer. It’s also simple to do straight within YouTube, albeit this isn’t the ideal option in the long run. So, here are a few options for adding music to YouTube videos by Filmora.

Step 1: The first step is to figure out where you want to put the audio

Download Wondershare Filmora from the official website and run it on your computer. After the software has been launched, go to ‘MEDIA’ and then to the ‘IMPORT’ option, which is located directly below the navigation bar. Now, select ‘Import Media Files’ from the drop-down menu to choose the video file, and then repeat the process to select the desired background music file.

Step 2: Adding music to a timeline

Hover your mouse over the audio and video files you just imported into Filmora, and then hit the ‘+’ sign (‘Add to Project’ will appear). You may also move the media files to the timeline by dragging them down.

Step 3: Make changes to the music file

By double-tapping the audio from the timeline, you can edit the music. The audio panel will appear at the top of the screen. You may fade in or out the audio, adjust the volume, pitch, and speed, and select suitable equalization.

Step 4: Export your work

After you’ve made the adjustments you want to your movie, click the ‘EXPORT’ tab on the toolbar to export it. The produced file can be renamed, saved in.MP4 and.WMV formats, and set the resolution.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Bouns! Where Can I Find Music For Youtube Videos?

YouTube’s music library is relatively small. The songs include both traditional public domain and generic royalty-free music. Your selections will be limited if you’re adding (or replacing) music directly from YouTube. This is why pre-editing your videos is the most pleasing thing you can do for them. This will enable you to add bespoke music from services.

Conclusion

● We hope you now have a better concept of how to post your song to YouTube if you’ve ever wondered. On the surface, posting songs to YouTube may appear complicated, but once you get the hang of it, it’ll be a snap. When considering how to promote your music, YouTube should not be disregarded. It’s rare to have a free platform to distribute music on, so make use of it. With such a massive YouTube user base, your potential audience is enormous. Get your song on the platform and promote it as much as possible. You never know who might come upon your tunes until you’ve made them public. This concluded the tutorial on how to upload music to YouTube.

Try It Free Try It Free

YouTube is a music lover’s paradise. With such a large community of music listeners on YouTube, many well-known and lesser-known musicians continue to upload their songs regularly. If you’re a music producer, you’ll probably want to do this as well. However, understanding how to upload music to YouTube might be difficult, so this article is created to assist you.

When you upload a song to YouTube, it becomes available to the entire globe. Unlike other streaming services, anyone can use YouTube for free. This is a one-of-a-kind platform for sharing music. This is an opportunity that every artist should take advantage of, with a potential audience of billions.

So, how do you go about uploading songs to YouTube? Regular file formats aren’t applicable; therefore, this is the only challenging component. YouTube does not recognize.mp3 or.mp4 files, which makes things a little more difficult for the average producer. It’s simple to get around this.

In this article

01 Details On Youtube Music

02 Why Is It Necessary To Upload Longer Videos And Music To Youtube?

03 How to upload your music to YouTube using Filmora?

Details On Youtube Music

YouTube recently added ‘YouTube Music’ to assist advertise the website as a music-focused destination. You don’t have to stay on the page for the music to keep playing, and there are no adverts if you pay for this service. Despite this, YouTube is still working to make its website more musical. The beauty of this is that even if you don’t want to pay, you still have access to all of YouTube’s music.

Using platforms like Spotify and Apple Music to distribute your music is a terrific way to get it out there. However, when compared to YouTube, there are several drawbacks. For starters, they are both expensive.

Even though this is critical for compensating artists, it already restricts the audience’s reach. Second, because there are so many music platforms to choose from, audiences are likely to have a favorite, which could mean they don’t have access to the platform you use to release your music. On the other hand, YouTube doesn’t have any of these problems.

YouTube’s other services are also free, making them accessible to everybody regardless of their financial position. This implies that you can access the site as long as you have a phone or a laptop. Many well-known musicians began their careers on YouTube. It provides a free platform for you to advertise yourself, regardless of your present level of popularity. Even some of the most popular profiles are musician accounts, demonstrating the site’s potential for musical promotion.

Why Is It Necessary To Upload Longer Videos And Music To Youtube?

YouTube enables video uploads of up to 15 minutes in length by default. If you try to upload a video that is more than 15 minutes long, it will fail. This is a YouTube restriction, not a Brightcove restriction. YouTube will notify you when your YouTube account has been activated for lengthier uploads. YouTube playlists are limited to 5,000 videos, and YouTube Music playlists should be similarly restricted.

Standard Accounts Have A Time Limit

The 2 GB, file size limit is backed by a 15-minute maximum runtime restriction in YouTube’s blog and Google’s 2011 upload rules. All YouTube videos had to be under 10 minutes long until 2010, but on July 29, 2010, YouTube announced that the maximum video duration had been expanded to 15 minutes. According to the company, this was the most requested modification by YouTube viewers, and it’s a natural move that takes full advantage of YouTube’s new 2 GB size restriction.

What Are The Benefits Of Uploading Music Or A Song On Youtube?

• YouTube Music is a music-specific YouTube that allows users to watch and listen to a nearly infinite archive in a music discovery app. It will enable fans to find and engage with artists by making it easier for them to discover the range and diversity of music material on YouTube.
• Adding music to your video makes it more engaging and gives it a professional look.
• Background music is intended to fill quiet and create an atmosphere rather than to be carefully listened to. It also allows for the creation of a unique ambiance with a more or less subtle background to elicit distinct emotions in the mind of an audiovisual production’s audience.
• Music can play a vital influence in the success of a video. The soundtrack can keep the viewer interested in the clip if the video itself is not entertaining.

How Can I Utilise Music Lawfully In My Youtube Videos?

If you want to use copyrighted music on YouTube lawfully, you’ll need to go out and seek permission from the original creator. The second side of music licensing is this. Copyright law ensures that creators are compensated when their work is used, and this is where YouTube’s music policy comes into play.

How to upload your music to YouTube using Filmora?

At the end of the day, YouTube is a video-sharing site. Even if listening to music with static backgrounds isn’t commonplace, including a video can’t hurt. Everything will be determined by your editing and design abilities. If you’re working on a simple project, adding some effects can help it stand out. To achieve this, there are a variety of software options available; pick one that best suits your needs. Today, we would like to recommend Filmora to you.

The songs in YouTube’s library can be used for both personal and commercial purposes. Any of the songs in Filmora’s library can be used in any way you like. There is no need for acknowledgment of non-commercial use, but you should aware that commercial use may not be permitted.

Moreover, Filmora is far more sophisticated than Windows Movie Maker and iMovie on Mac. It also allows you to create a professional-looking YouTube video with hundreds of presets such as filters, overlays, components, transitions, and blending several layers of effects and audio to enhance your YouTube tale.

Adding music to your video might help it go from excellent to extraordinary. Here’s a step-by-step guide on adding music to your YouTube videos. Knowing how to incorporate music into your YouTube videos can significantly improve the quality of your content. The majority of videos uploaded to YouTube have never been edited in any way.

This is due in part to a lack of experience, but it is also related to a lack of awareness. Including music in your films is an easy method to boost productivity, attract more viewers, and keep them watching for longer. It’s also simple to do straight within YouTube, albeit this isn’t the ideal option in the long run. So, here are a few options for adding music to YouTube videos by Filmora.

Step 1: The first step is to figure out where you want to put the audio

Download Wondershare Filmora from the official website and run it on your computer. After the software has been launched, go to ‘MEDIA’ and then to the ‘IMPORT’ option, which is located directly below the navigation bar. Now, select ‘Import Media Files’ from the drop-down menu to choose the video file, and then repeat the process to select the desired background music file.

Step 2: Adding music to a timeline

Hover your mouse over the audio and video files you just imported into Filmora, and then hit the ‘+’ sign (‘Add to Project’ will appear). You may also move the media files to the timeline by dragging them down.

Step 3: Make changes to the music file

By double-tapping the audio from the timeline, you can edit the music. The audio panel will appear at the top of the screen. You may fade in or out the audio, adjust the volume, pitch, and speed, and select suitable equalization.

Step 4: Export your work

After you’ve made the adjustments you want to your movie, click the ‘EXPORT’ tab on the toolbar to export it. The produced file can be renamed, saved in.MP4 and.WMV formats, and set the resolution.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Bouns! Where Can I Find Music For Youtube Videos?

YouTube’s music library is relatively small. The songs include both traditional public domain and generic royalty-free music. Your selections will be limited if you’re adding (or replacing) music directly from YouTube. This is why pre-editing your videos is the most pleasing thing you can do for them. This will enable you to add bespoke music from services.

Conclusion

● We hope you now have a better concept of how to post your song to YouTube if you’ve ever wondered. On the surface, posting songs to YouTube may appear complicated, but once you get the hang of it, it’ll be a snap. When considering how to promote your music, YouTube should not be disregarded. It’s rare to have a free platform to distribute music on, so make use of it. With such a massive YouTube user base, your potential audience is enormous. Get your song on the platform and promote it as much as possible. You never know who might come upon your tunes until you’ve made them public. This concluded the tutorial on how to upload music to YouTube.

Try It Free Try It Free

YouTube is a music lover’s paradise. With such a large community of music listeners on YouTube, many well-known and lesser-known musicians continue to upload their songs regularly. If you’re a music producer, you’ll probably want to do this as well. However, understanding how to upload music to YouTube might be difficult, so this article is created to assist you.

When you upload a song to YouTube, it becomes available to the entire globe. Unlike other streaming services, anyone can use YouTube for free. This is a one-of-a-kind platform for sharing music. This is an opportunity that every artist should take advantage of, with a potential audience of billions.

So, how do you go about uploading songs to YouTube? Regular file formats aren’t applicable; therefore, this is the only challenging component. YouTube does not recognize.mp3 or.mp4 files, which makes things a little more difficult for the average producer. It’s simple to get around this.

In this article

01 Details On Youtube Music

02 Why Is It Necessary To Upload Longer Videos And Music To Youtube?

03 How to upload your music to YouTube using Filmora?

Details On Youtube Music

YouTube recently added ‘YouTube Music’ to assist advertise the website as a music-focused destination. You don’t have to stay on the page for the music to keep playing, and there are no adverts if you pay for this service. Despite this, YouTube is still working to make its website more musical. The beauty of this is that even if you don’t want to pay, you still have access to all of YouTube’s music.

Using platforms like Spotify and Apple Music to distribute your music is a terrific way to get it out there. However, when compared to YouTube, there are several drawbacks. For starters, they are both expensive.

Even though this is critical for compensating artists, it already restricts the audience’s reach. Second, because there are so many music platforms to choose from, audiences are likely to have a favorite, which could mean they don’t have access to the platform you use to release your music. On the other hand, YouTube doesn’t have any of these problems.

YouTube’s other services are also free, making them accessible to everybody regardless of their financial position. This implies that you can access the site as long as you have a phone or a laptop. Many well-known musicians began their careers on YouTube. It provides a free platform for you to advertise yourself, regardless of your present level of popularity. Even some of the most popular profiles are musician accounts, demonstrating the site’s potential for musical promotion.

Why Is It Necessary To Upload Longer Videos And Music To Youtube?

YouTube enables video uploads of up to 15 minutes in length by default. If you try to upload a video that is more than 15 minutes long, it will fail. This is a YouTube restriction, not a Brightcove restriction. YouTube will notify you when your YouTube account has been activated for lengthier uploads. YouTube playlists are limited to 5,000 videos, and YouTube Music playlists should be similarly restricted.

Standard Accounts Have A Time Limit

The 2 GB, file size limit is backed by a 15-minute maximum runtime restriction in YouTube’s blog and Google’s 2011 upload rules. All YouTube videos had to be under 10 minutes long until 2010, but on July 29, 2010, YouTube announced that the maximum video duration had been expanded to 15 minutes. According to the company, this was the most requested modification by YouTube viewers, and it’s a natural move that takes full advantage of YouTube’s new 2 GB size restriction.

What Are The Benefits Of Uploading Music Or A Song On Youtube?

• YouTube Music is a music-specific YouTube that allows users to watch and listen to a nearly infinite archive in a music discovery app. It will enable fans to find and engage with artists by making it easier for them to discover the range and diversity of music material on YouTube.
• Adding music to your video makes it more engaging and gives it a professional look.
• Background music is intended to fill quiet and create an atmosphere rather than to be carefully listened to. It also allows for the creation of a unique ambiance with a more or less subtle background to elicit distinct emotions in the mind of an audiovisual production’s audience.
• Music can play a vital influence in the success of a video. The soundtrack can keep the viewer interested in the clip if the video itself is not entertaining.

How Can I Utilise Music Lawfully In My Youtube Videos?

If you want to use copyrighted music on YouTube lawfully, you’ll need to go out and seek permission from the original creator. The second side of music licensing is this. Copyright law ensures that creators are compensated when their work is used, and this is where YouTube’s music policy comes into play.

How to upload your music to YouTube using Filmora?

At the end of the day, YouTube is a video-sharing site. Even if listening to music with static backgrounds isn’t commonplace, including a video can’t hurt. Everything will be determined by your editing and design abilities. If you’re working on a simple project, adding some effects can help it stand out. To achieve this, there are a variety of software options available; pick one that best suits your needs. Today, we would like to recommend Filmora to you.

The songs in YouTube’s library can be used for both personal and commercial purposes. Any of the songs in Filmora’s library can be used in any way you like. There is no need for acknowledgment of non-commercial use, but you should aware that commercial use may not be permitted.

Moreover, Filmora is far more sophisticated than Windows Movie Maker and iMovie on Mac. It also allows you to create a professional-looking YouTube video with hundreds of presets such as filters, overlays, components, transitions, and blending several layers of effects and audio to enhance your YouTube tale.

Adding music to your video might help it go from excellent to extraordinary. Here’s a step-by-step guide on adding music to your YouTube videos. Knowing how to incorporate music into your YouTube videos can significantly improve the quality of your content. The majority of videos uploaded to YouTube have never been edited in any way.

This is due in part to a lack of experience, but it is also related to a lack of awareness. Including music in your films is an easy method to boost productivity, attract more viewers, and keep them watching for longer. It’s also simple to do straight within YouTube, albeit this isn’t the ideal option in the long run. So, here are a few options for adding music to YouTube videos by Filmora.

Step 1: The first step is to figure out where you want to put the audio

Download Wondershare Filmora from the official website and run it on your computer. After the software has been launched, go to ‘MEDIA’ and then to the ‘IMPORT’ option, which is located directly below the navigation bar. Now, select ‘Import Media Files’ from the drop-down menu to choose the video file, and then repeat the process to select the desired background music file.

Step 2: Adding music to a timeline

Hover your mouse over the audio and video files you just imported into Filmora, and then hit the ‘+’ sign (‘Add to Project’ will appear). You may also move the media files to the timeline by dragging them down.

Step 3: Make changes to the music file

By double-tapping the audio from the timeline, you can edit the music. The audio panel will appear at the top of the screen. You may fade in or out the audio, adjust the volume, pitch, and speed, and select suitable equalization.

Step 4: Export your work

After you’ve made the adjustments you want to your movie, click the ‘EXPORT’ tab on the toolbar to export it. The produced file can be renamed, saved in.MP4 and.WMV formats, and set the resolution.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Bouns! Where Can I Find Music For Youtube Videos?

YouTube’s music library is relatively small. The songs include both traditional public domain and generic royalty-free music. Your selections will be limited if you’re adding (or replacing) music directly from YouTube. This is why pre-editing your videos is the most pleasing thing you can do for them. This will enable you to add bespoke music from services.

Conclusion

● We hope you now have a better concept of how to post your song to YouTube if you’ve ever wondered. On the surface, posting songs to YouTube may appear complicated, but once you get the hang of it, it’ll be a snap. When considering how to promote your music, YouTube should not be disregarded. It’s rare to have a free platform to distribute music on, so make use of it. With such a massive YouTube user base, your potential audience is enormous. Get your song on the platform and promote it as much as possible. You never know who might come upon your tunes until you’ve made them public. This concluded the tutorial on how to upload music to YouTube.

Try It Free Try It Free

YouTube is a music lover’s paradise. With such a large community of music listeners on YouTube, many well-known and lesser-known musicians continue to upload their songs regularly. If you’re a music producer, you’ll probably want to do this as well. However, understanding how to upload music to YouTube might be difficult, so this article is created to assist you.

When you upload a song to YouTube, it becomes available to the entire globe. Unlike other streaming services, anyone can use YouTube for free. This is a one-of-a-kind platform for sharing music. This is an opportunity that every artist should take advantage of, with a potential audience of billions.

So, how do you go about uploading songs to YouTube? Regular file formats aren’t applicable; therefore, this is the only challenging component. YouTube does not recognize.mp3 or.mp4 files, which makes things a little more difficult for the average producer. It’s simple to get around this.

In this article

01 Details On Youtube Music

02 Why Is It Necessary To Upload Longer Videos And Music To Youtube?

03 How to upload your music to YouTube using Filmora?

Details On Youtube Music

YouTube recently added ‘YouTube Music’ to assist advertise the website as a music-focused destination. You don’t have to stay on the page for the music to keep playing, and there are no adverts if you pay for this service. Despite this, YouTube is still working to make its website more musical. The beauty of this is that even if you don’t want to pay, you still have access to all of YouTube’s music.

Using platforms like Spotify and Apple Music to distribute your music is a terrific way to get it out there. However, when compared to YouTube, there are several drawbacks. For starters, they are both expensive.

Even though this is critical for compensating artists, it already restricts the audience’s reach. Second, because there are so many music platforms to choose from, audiences are likely to have a favorite, which could mean they don’t have access to the platform you use to release your music. On the other hand, YouTube doesn’t have any of these problems.

YouTube’s other services are also free, making them accessible to everybody regardless of their financial position. This implies that you can access the site as long as you have a phone or a laptop. Many well-known musicians began their careers on YouTube. It provides a free platform for you to advertise yourself, regardless of your present level of popularity. Even some of the most popular profiles are musician accounts, demonstrating the site’s potential for musical promotion.

Why Is It Necessary To Upload Longer Videos And Music To Youtube?

YouTube enables video uploads of up to 15 minutes in length by default. If you try to upload a video that is more than 15 minutes long, it will fail. This is a YouTube restriction, not a Brightcove restriction. YouTube will notify you when your YouTube account has been activated for lengthier uploads. YouTube playlists are limited to 5,000 videos, and YouTube Music playlists should be similarly restricted.

Standard Accounts Have A Time Limit

The 2 GB, file size limit is backed by a 15-minute maximum runtime restriction in YouTube’s blog and Google’s 2011 upload rules. All YouTube videos had to be under 10 minutes long until 2010, but on July 29, 2010, YouTube announced that the maximum video duration had been expanded to 15 minutes. According to the company, this was the most requested modification by YouTube viewers, and it’s a natural move that takes full advantage of YouTube’s new 2 GB size restriction.

What Are The Benefits Of Uploading Music Or A Song On Youtube?

• YouTube Music is a music-specific YouTube that allows users to watch and listen to a nearly infinite archive in a music discovery app. It will enable fans to find and engage with artists by making it easier for them to discover the range and diversity of music material on YouTube.
• Adding music to your video makes it more engaging and gives it a professional look.
• Background music is intended to fill quiet and create an atmosphere rather than to be carefully listened to. It also allows for the creation of a unique ambiance with a more or less subtle background to elicit distinct emotions in the mind of an audiovisual production’s audience.
• Music can play a vital influence in the success of a video. The soundtrack can keep the viewer interested in the clip if the video itself is not entertaining.

How Can I Utilise Music Lawfully In My Youtube Videos?

If you want to use copyrighted music on YouTube lawfully, you’ll need to go out and seek permission from the original creator. The second side of music licensing is this. Copyright law ensures that creators are compensated when their work is used, and this is where YouTube’s music policy comes into play.

How to upload your music to YouTube using Filmora?

At the end of the day, YouTube is a video-sharing site. Even if listening to music with static backgrounds isn’t commonplace, including a video can’t hurt. Everything will be determined by your editing and design abilities. If you’re working on a simple project, adding some effects can help it stand out. To achieve this, there are a variety of software options available; pick one that best suits your needs. Today, we would like to recommend Filmora to you.

The songs in YouTube’s library can be used for both personal and commercial purposes. Any of the songs in Filmora’s library can be used in any way you like. There is no need for acknowledgment of non-commercial use, but you should aware that commercial use may not be permitted.

Moreover, Filmora is far more sophisticated than Windows Movie Maker and iMovie on Mac. It also allows you to create a professional-looking YouTube video with hundreds of presets such as filters, overlays, components, transitions, and blending several layers of effects and audio to enhance your YouTube tale.

Adding music to your video might help it go from excellent to extraordinary. Here’s a step-by-step guide on adding music to your YouTube videos. Knowing how to incorporate music into your YouTube videos can significantly improve the quality of your content. The majority of videos uploaded to YouTube have never been edited in any way.

This is due in part to a lack of experience, but it is also related to a lack of awareness. Including music in your films is an easy method to boost productivity, attract more viewers, and keep them watching for longer. It’s also simple to do straight within YouTube, albeit this isn’t the ideal option in the long run. So, here are a few options for adding music to YouTube videos by Filmora.

Step 1: The first step is to figure out where you want to put the audio

Download Wondershare Filmora from the official website and run it on your computer. After the software has been launched, go to ‘MEDIA’ and then to the ‘IMPORT’ option, which is located directly below the navigation bar. Now, select ‘Import Media Files’ from the drop-down menu to choose the video file, and then repeat the process to select the desired background music file.

Step 2: Adding music to a timeline

Hover your mouse over the audio and video files you just imported into Filmora, and then hit the ‘+’ sign (‘Add to Project’ will appear). You may also move the media files to the timeline by dragging them down.

Step 3: Make changes to the music file

By double-tapping the audio from the timeline, you can edit the music. The audio panel will appear at the top of the screen. You may fade in or out the audio, adjust the volume, pitch, and speed, and select suitable equalization.

Step 4: Export your work

After you’ve made the adjustments you want to your movie, click the ‘EXPORT’ tab on the toolbar to export it. The produced file can be renamed, saved in.MP4 and.WMV formats, and set the resolution.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Bouns! Where Can I Find Music For Youtube Videos?

YouTube’s music library is relatively small. The songs include both traditional public domain and generic royalty-free music. Your selections will be limited if you’re adding (or replacing) music directly from YouTube. This is why pre-editing your videos is the most pleasing thing you can do for them. This will enable you to add bespoke music from services.

Conclusion

● We hope you now have a better concept of how to post your song to YouTube if you’ve ever wondered. On the surface, posting songs to YouTube may appear complicated, but once you get the hang of it, it’ll be a snap. When considering how to promote your music, YouTube should not be disregarded. It’s rare to have a free platform to distribute music on, so make use of it. With such a massive YouTube user base, your potential audience is enormous. Get your song on the platform and promote it as much as possible. You never know who might come upon your tunes until you’ve made them public. This concluded the tutorial on how to upload music to YouTube.

The Art of YouTube Channels: Crafting Brands That Attract Viewers

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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