Audience Attraction in a Minute: Comparing YouTubes Shorts and TikToks

YouTube Shorts vs. TikTok: Which One Is Better?

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Top 5 Trimming Titles Tailored to Your YouTube Needs

Top 5 YouTube Link Shortener You Must Try in 2024

Liza Brown

Mar 27, 2024• Proven solutions

Being one of the largest video-sharing platforms, Youtube is used throughout the world to share and find all kinds of material and content in form of videos. Because of its huge community, the videos of Youtube are shared on all platforms throughout the internet. If you are the one who often shares Youtube links with others then you must know how important it is to keep the links as short as possible. There are so many reasons for avoiding long links while sharing Youtube links with others. Whether it’s a blog, social media platform, or a chat, keeping the Youtube link while sharing it can positively impact the viewer. Several Youtube link shorteners can help you shorten the links and make them worthy of sharing. In this article, we will list down Top 5 Youtube link shorteners to help you choose the best. But before moving towards link shorteners, let’s discuss the benefit of using Youtube link shorteners.

---

Why should we use Youtube Link Shorteners?

One of the vital reasons to use Youtube Link Shortener is to increase the click-throughs and shares. Short links are more prone to getting clicks and shares because they look simple and professional as compare to long and stuffy links. If we compare both the links, the short version, and the long version, we will clearly see the difference. The short links look more beautiful and attractive as compare to the long ones. Which means it can attract more people to click and share.

Another big advantage of shortened links is their usability of social platforms such as Facebook, Instagram, LinkedIn, and others. These links take small space as well as help in making your post look appealing to the viewers.

---

1. Y2U

Platform:Website

Price: Free

Y2U is a web-based platform that helps its user to convert long Youtube links into small and shareable links. It is a simple and easy-to-use Youtube link shortener. It converts the link into three forms, a short link, a very short link, and a QR code. You can use any of these links to share it with your friends or share it on social media platforms such as Facebook and Instagram Bios. It only requires you to paste a Youtube video link directly into this platform and click shorten URL. It allows the users to make their URL worthy to be shared on blogs, Twitter, and chats.

Features

• Simple and User-Friendly Interface
• Free to use Youtube link shortener
• Convert links to QR codes
• Make your links share-worthy

2. Bitly

Platform:Website

Price: Free - $199

Bitly is more than just a simple Youtube link shortener. It contains a wide range of features and options to help its users brand their links, customize them, Analyze the results, and more. One of the best things about Bitly is its ability to track down each link that is shortened using this platform. It provides you with a full analysis of the links and how they are performing. You can use the basic features like the Youtube link shortening and data related to links for free. But it has other options as well that can be acquired by paying a small portion of the money to the platform. This marvelous platform worths each penny you spend on it. It not only makes the links short but also makes them look beautiful and attractive to the viewer.

Features

• Shorten your links with Traceability
• Analyze how your link is performing
• Count the number of clicks a particular link is getting
• Analyze the demographics of the clicks

3. RB.GY

Platform: Website

Price: Free - $9

RG.GY is an amazing and simple Youtube link shortener that allows you to make the long and ugly Youtube link look small, attractive, and appealing. It also allows you to track down the links that you shorten using RB.GY. These short links can be used on blogs, SMS, social media platforms, emails, and ads for better results and increased click-throughs. If you are a brand and want your links to resemble and showcase your brand when you share them, then this platform can help you achieve this goal. It provides its users with branded domain for $2/year only. These branded links provide 39% more click-through rates than simply shortened links.

Features

• Create your own Branded and Short Youtube Links
• Increase the click-through rate by 39%
• Make your Youtube links look attractive
• Availability of both, Free and Paid version

4. Short.io

Platform: Website

Price: Free - $150

Short.io is a powerful and effective Youtube link shortener and link tacker. It provides its users with a wide range of facilities to shorten their links and track everything related to their links. It lets you check the number of clicks your link is getting, from which source you are getting a large number of clicks, the location of the one clicking it, and much more to be excited about. This platform allows you to add a chrome extension into your chrome browser to make the process of shortening and tracking the links easy and smooth. Its free version lets you access all the basic features. If you want to access more powerful and effective features, you have to subscribe to any packages ranging from $20 to $150, depending upon your requirements.

Features

• Powerful Youtube link shortener
• Wide range of features
• Track your link performance throughout the internet

5. Hyper Host

Platform: Website

Price: Free

Hyper Host is the simplest and easy-to-use Youtube link shortener. You don’t have to sign up or provide any kind of information in order to use it. It allows you to shorten the links and helps you track the clicks on your links with their links statistics. It provides its user with a wide range of useful information such as the location of the click, which browser was used to access the link, and what was the operating system that brought you the click. It is a completely free-to-use platform.

Features

• User-friendly Interface
• Make your links attractive and small
• Analyze your links
• Track country, browser, and operating system

---

Conclusion

In this world of digitalization, every brand must have an online presence and Youtube is one of the biggest and most important Videos sharing platforms to utilize. All the above Youtube link shorteners are the best tools that you can find on the internet that will help you shorten the links and make Youtube links branded. Each tool has its own benefits and features. Choose any of these platforms based upon your requirement and need.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

Being one of the largest video-sharing platforms, Youtube is used throughout the world to share and find all kinds of material and content in form of videos. Because of its huge community, the videos of Youtube are shared on all platforms throughout the internet. If you are the one who often shares Youtube links with others then you must know how important it is to keep the links as short as possible. There are so many reasons for avoiding long links while sharing Youtube links with others. Whether it’s a blog, social media platform, or a chat, keeping the Youtube link while sharing it can positively impact the viewer. Several Youtube link shorteners can help you shorten the links and make them worthy of sharing. In this article, we will list down Top 5 Youtube link shorteners to help you choose the best. But before moving towards link shorteners, let’s discuss the benefit of using Youtube link shorteners.

---

Why should we use Youtube Link Shorteners?

One of the vital reasons to use Youtube Link Shortener is to increase the click-throughs and shares. Short links are more prone to getting clicks and shares because they look simple and professional as compare to long and stuffy links. If we compare both the links, the short version, and the long version, we will clearly see the difference. The short links look more beautiful and attractive as compare to the long ones. Which means it can attract more people to click and share.

Another big advantage of shortened links is their usability of social platforms such as Facebook, Instagram, LinkedIn, and others. These links take small space as well as help in making your post look appealing to the viewers.

---

1. Y2U

Platform:Website

Price: Free

Y2U is a web-based platform that helps its user to convert long Youtube links into small and shareable links. It is a simple and easy-to-use Youtube link shortener. It converts the link into three forms, a short link, a very short link, and a QR code. You can use any of these links to share it with your friends or share it on social media platforms such as Facebook and Instagram Bios. It only requires you to paste a Youtube video link directly into this platform and click shorten URL. It allows the users to make their URL worthy to be shared on blogs, Twitter, and chats.

Features

• Simple and User-Friendly Interface
• Free to use Youtube link shortener
• Convert links to QR codes
• Make your links share-worthy

2. Bitly

Platform:Website

Price: Free - $199

Bitly is more than just a simple Youtube link shortener. It contains a wide range of features and options to help its users brand their links, customize them, Analyze the results, and more. One of the best things about Bitly is its ability to track down each link that is shortened using this platform. It provides you with a full analysis of the links and how they are performing. You can use the basic features like the Youtube link shortening and data related to links for free. But it has other options as well that can be acquired by paying a small portion of the money to the platform. This marvelous platform worths each penny you spend on it. It not only makes the links short but also makes them look beautiful and attractive to the viewer.

Features

• Shorten your links with Traceability
• Analyze how your link is performing
• Count the number of clicks a particular link is getting
• Analyze the demographics of the clicks

3. RB.GY

Platform: Website

Price: Free - $9

RG.GY is an amazing and simple Youtube link shortener that allows you to make the long and ugly Youtube link look small, attractive, and appealing. It also allows you to track down the links that you shorten using RB.GY. These short links can be used on blogs, SMS, social media platforms, emails, and ads for better results and increased click-throughs. If you are a brand and want your links to resemble and showcase your brand when you share them, then this platform can help you achieve this goal. It provides its users with branded domain for $2/year only. These branded links provide 39% more click-through rates than simply shortened links.

Features

• Create your own Branded and Short Youtube Links
• Increase the click-through rate by 39%
• Make your Youtube links look attractive
• Availability of both, Free and Paid version

4. Short.io

Platform: Website

Price: Free - $150

Short.io is a powerful and effective Youtube link shortener and link tacker. It provides its users with a wide range of facilities to shorten their links and track everything related to their links. It lets you check the number of clicks your link is getting, from which source you are getting a large number of clicks, the location of the one clicking it, and much more to be excited about. This platform allows you to add a chrome extension into your chrome browser to make the process of shortening and tracking the links easy and smooth. Its free version lets you access all the basic features. If you want to access more powerful and effective features, you have to subscribe to any packages ranging from $20 to $150, depending upon your requirements.

Features

• Powerful Youtube link shortener
• Wide range of features
• Track your link performance throughout the internet

5. Hyper Host

Platform: Website

Price: Free

Hyper Host is the simplest and easy-to-use Youtube link shortener. You don’t have to sign up or provide any kind of information in order to use it. It allows you to shorten the links and helps you track the clicks on your links with their links statistics. It provides its user with a wide range of useful information such as the location of the click, which browser was used to access the link, and what was the operating system that brought you the click. It is a completely free-to-use platform.

Features

• User-friendly Interface
• Make your links attractive and small
• Analyze your links
• Track country, browser, and operating system

---

Conclusion

In this world of digitalization, every brand must have an online presence and Youtube is one of the biggest and most important Videos sharing platforms to utilize. All the above Youtube link shorteners are the best tools that you can find on the internet that will help you shorten the links and make Youtube links branded. Each tool has its own benefits and features. Choose any of these platforms based upon your requirement and need.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

Being one of the largest video-sharing platforms, Youtube is used throughout the world to share and find all kinds of material and content in form of videos. Because of its huge community, the videos of Youtube are shared on all platforms throughout the internet. If you are the one who often shares Youtube links with others then you must know how important it is to keep the links as short as possible. There are so many reasons for avoiding long links while sharing Youtube links with others. Whether it’s a blog, social media platform, or a chat, keeping the Youtube link while sharing it can positively impact the viewer. Several Youtube link shorteners can help you shorten the links and make them worthy of sharing. In this article, we will list down Top 5 Youtube link shorteners to help you choose the best. But before moving towards link shorteners, let’s discuss the benefit of using Youtube link shorteners.

---

Why should we use Youtube Link Shorteners?

One of the vital reasons to use Youtube Link Shortener is to increase the click-throughs and shares. Short links are more prone to getting clicks and shares because they look simple and professional as compare to long and stuffy links. If we compare both the links, the short version, and the long version, we will clearly see the difference. The short links look more beautiful and attractive as compare to the long ones. Which means it can attract more people to click and share.

Another big advantage of shortened links is their usability of social platforms such as Facebook, Instagram, LinkedIn, and others. These links take small space as well as help in making your post look appealing to the viewers.

---

1. Y2U

Platform:Website

Price: Free

Y2U is a web-based platform that helps its user to convert long Youtube links into small and shareable links. It is a simple and easy-to-use Youtube link shortener. It converts the link into three forms, a short link, a very short link, and a QR code. You can use any of these links to share it with your friends or share it on social media platforms such as Facebook and Instagram Bios. It only requires you to paste a Youtube video link directly into this platform and click shorten URL. It allows the users to make their URL worthy to be shared on blogs, Twitter, and chats.

Features

• Simple and User-Friendly Interface
• Free to use Youtube link shortener
• Convert links to QR codes
• Make your links share-worthy

2. Bitly

Platform:Website

Price: Free - $199

Bitly is more than just a simple Youtube link shortener. It contains a wide range of features and options to help its users brand their links, customize them, Analyze the results, and more. One of the best things about Bitly is its ability to track down each link that is shortened using this platform. It provides you with a full analysis of the links and how they are performing. You can use the basic features like the Youtube link shortening and data related to links for free. But it has other options as well that can be acquired by paying a small portion of the money to the platform. This marvelous platform worths each penny you spend on it. It not only makes the links short but also makes them look beautiful and attractive to the viewer.

Features

• Shorten your links with Traceability
• Analyze how your link is performing
• Count the number of clicks a particular link is getting
• Analyze the demographics of the clicks

3. RB.GY

Platform: Website

Price: Free - $9

RG.GY is an amazing and simple Youtube link shortener that allows you to make the long and ugly Youtube link look small, attractive, and appealing. It also allows you to track down the links that you shorten using RB.GY. These short links can be used on blogs, SMS, social media platforms, emails, and ads for better results and increased click-throughs. If you are a brand and want your links to resemble and showcase your brand when you share them, then this platform can help you achieve this goal. It provides its users with branded domain for $2/year only. These branded links provide 39% more click-through rates than simply shortened links.

Features

• Create your own Branded and Short Youtube Links
• Increase the click-through rate by 39%
• Make your Youtube links look attractive
• Availability of both, Free and Paid version

4. Short.io

Platform: Website

Price: Free - $150

Short.io is a powerful and effective Youtube link shortener and link tacker. It provides its users with a wide range of facilities to shorten their links and track everything related to their links. It lets you check the number of clicks your link is getting, from which source you are getting a large number of clicks, the location of the one clicking it, and much more to be excited about. This platform allows you to add a chrome extension into your chrome browser to make the process of shortening and tracking the links easy and smooth. Its free version lets you access all the basic features. If you want to access more powerful and effective features, you have to subscribe to any packages ranging from $20 to $150, depending upon your requirements.

Features

• Powerful Youtube link shortener
• Wide range of features
• Track your link performance throughout the internet

5. Hyper Host

Platform: Website

Price: Free

Hyper Host is the simplest and easy-to-use Youtube link shortener. You don’t have to sign up or provide any kind of information in order to use it. It allows you to shorten the links and helps you track the clicks on your links with their links statistics. It provides its user with a wide range of useful information such as the location of the click, which browser was used to access the link, and what was the operating system that brought you the click. It is a completely free-to-use platform.

Features

• User-friendly Interface
• Make your links attractive and small
• Analyze your links
• Track country, browser, and operating system

---

Conclusion

In this world of digitalization, every brand must have an online presence and Youtube is one of the biggest and most important Videos sharing platforms to utilize. All the above Youtube link shorteners are the best tools that you can find on the internet that will help you shorten the links and make Youtube links branded. Each tool has its own benefits and features. Choose any of these platforms based upon your requirement and need.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

Being one of the largest video-sharing platforms, Youtube is used throughout the world to share and find all kinds of material and content in form of videos. Because of its huge community, the videos of Youtube are shared on all platforms throughout the internet. If you are the one who often shares Youtube links with others then you must know how important it is to keep the links as short as possible. There are so many reasons for avoiding long links while sharing Youtube links with others. Whether it’s a blog, social media platform, or a chat, keeping the Youtube link while sharing it can positively impact the viewer. Several Youtube link shorteners can help you shorten the links and make them worthy of sharing. In this article, we will list down Top 5 Youtube link shorteners to help you choose the best. But before moving towards link shorteners, let’s discuss the benefit of using Youtube link shorteners.

---

Why should we use Youtube Link Shorteners?

One of the vital reasons to use Youtube Link Shortener is to increase the click-throughs and shares. Short links are more prone to getting clicks and shares because they look simple and professional as compare to long and stuffy links. If we compare both the links, the short version, and the long version, we will clearly see the difference. The short links look more beautiful and attractive as compare to the long ones. Which means it can attract more people to click and share.

Another big advantage of shortened links is their usability of social platforms such as Facebook, Instagram, LinkedIn, and others. These links take small space as well as help in making your post look appealing to the viewers.

---

1. Y2U

Platform:Website

Price: Free

Y2U is a web-based platform that helps its user to convert long Youtube links into small and shareable links. It is a simple and easy-to-use Youtube link shortener. It converts the link into three forms, a short link, a very short link, and a QR code. You can use any of these links to share it with your friends or share it on social media platforms such as Facebook and Instagram Bios. It only requires you to paste a Youtube video link directly into this platform and click shorten URL. It allows the users to make their URL worthy to be shared on blogs, Twitter, and chats.

Features

• Simple and User-Friendly Interface
• Free to use Youtube link shortener
• Convert links to QR codes
• Make your links share-worthy

2. Bitly

Platform:Website

Price: Free - $199

Bitly is more than just a simple Youtube link shortener. It contains a wide range of features and options to help its users brand their links, customize them, Analyze the results, and more. One of the best things about Bitly is its ability to track down each link that is shortened using this platform. It provides you with a full analysis of the links and how they are performing. You can use the basic features like the Youtube link shortening and data related to links for free. But it has other options as well that can be acquired by paying a small portion of the money to the platform. This marvelous platform worths each penny you spend on it. It not only makes the links short but also makes them look beautiful and attractive to the viewer.

Features

• Shorten your links with Traceability
• Analyze how your link is performing
• Count the number of clicks a particular link is getting
• Analyze the demographics of the clicks

3. RB.GY

Platform: Website

Price: Free - $9

RG.GY is an amazing and simple Youtube link shortener that allows you to make the long and ugly Youtube link look small, attractive, and appealing. It also allows you to track down the links that you shorten using RB.GY. These short links can be used on blogs, SMS, social media platforms, emails, and ads for better results and increased click-throughs. If you are a brand and want your links to resemble and showcase your brand when you share them, then this platform can help you achieve this goal. It provides its users with branded domain for $2/year only. These branded links provide 39% more click-through rates than simply shortened links.

Features

• Create your own Branded and Short Youtube Links
• Increase the click-through rate by 39%
• Make your Youtube links look attractive
• Availability of both, Free and Paid version

4. Short.io

Platform: Website

Price: Free - $150

Short.io is a powerful and effective Youtube link shortener and link tacker. It provides its users with a wide range of facilities to shorten their links and track everything related to their links. It lets you check the number of clicks your link is getting, from which source you are getting a large number of clicks, the location of the one clicking it, and much more to be excited about. This platform allows you to add a chrome extension into your chrome browser to make the process of shortening and tracking the links easy and smooth. Its free version lets you access all the basic features. If you want to access more powerful and effective features, you have to subscribe to any packages ranging from $20 to $150, depending upon your requirements.

Features

• Powerful Youtube link shortener
• Wide range of features
• Track your link performance throughout the internet

5. Hyper Host

Platform: Website

Price: Free

Hyper Host is the simplest and easy-to-use Youtube link shortener. You don’t have to sign up or provide any kind of information in order to use it. It allows you to shorten the links and helps you track the clicks on your links with their links statistics. It provides its user with a wide range of useful information such as the location of the click, which browser was used to access the link, and what was the operating system that brought you the click. It is a completely free-to-use platform.

Features

• User-friendly Interface
• Make your links attractive and small
• Analyze your links
• Track country, browser, and operating system

---

Conclusion

In this world of digitalization, every brand must have an online presence and Youtube is one of the biggest and most important Videos sharing platforms to utilize. All the above Youtube link shorteners are the best tools that you can find on the internet that will help you shorten the links and make Youtube links branded. Each tool has its own benefits and features. Choose any of these platforms based upon your requirement and need.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

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