Amplify Your Video’s Reach: Perfect Title, Description & Tags

How to Optimize YouTube Tags/Title/Description for More Views

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu

• What are YouTube tags and why they are so important
• How to come up with YouTube tags and optimize them
• How to Tag YouTube and Add Title, Description
• How to Improve YouTube video Metadata: Tags, Title, Description
• Tips for Tagging YouTube and Writing Title, Description

---

Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

• Build on what you learned in your keyword research and use high traffic keywords as tags
• Use as many tags as possible, but without being spammy
• Build related playlists using particular tags
• Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
• Put the most important tags first
• Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

• Step 1. The first thing you need to do is to sign in to your YouTube account .
• Step 2. Then click the Upload button that’s found on the top right corner of the window.

• Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

• Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

• Step 1. Log into your YouTube account
• Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

• Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

• Research your keywords and include high traffic keywords at the start of the title
• Keep titles under 70 characters
• Branding, episode number, and other non-essential info should be at the end of the title
• Review your YouTube titles from time to time and update with new keywords as search trends change
• Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

• Make the first sentence or two compelling and captivating to get people to click
• Research the best YouTube keywords to use to ensure your video is correctly indexed
• At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
• If your video is long, consider placing time codes in your description to help users jump to their areas of interest
• Add links to products showcased, your social channels, or website as you wish
• Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

• 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

• 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

• 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu

• What are YouTube tags and why they are so important
• How to come up with YouTube tags and optimize them
• How to Tag YouTube and Add Title, Description
• How to Improve YouTube video Metadata: Tags, Title, Description
• Tips for Tagging YouTube and Writing Title, Description

---

Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

• Build on what you learned in your keyword research and use high traffic keywords as tags
• Use as many tags as possible, but without being spammy
• Build related playlists using particular tags
• Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
• Put the most important tags first
• Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

• Step 1. The first thing you need to do is to sign in to your YouTube account .
• Step 2. Then click the Upload button that’s found on the top right corner of the window.

• Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

• Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

• Step 1. Log into your YouTube account
• Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

• Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

• Research your keywords and include high traffic keywords at the start of the title
• Keep titles under 70 characters
• Branding, episode number, and other non-essential info should be at the end of the title
• Review your YouTube titles from time to time and update with new keywords as search trends change
• Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

• Make the first sentence or two compelling and captivating to get people to click
• Research the best YouTube keywords to use to ensure your video is correctly indexed
• At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
• If your video is long, consider placing time codes in your description to help users jump to their areas of interest
• Add links to products showcased, your social channels, or website as you wish
• Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

• 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

• 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

• 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu

• What are YouTube tags and why they are so important
• How to come up with YouTube tags and optimize them
• How to Tag YouTube and Add Title, Description
• How to Improve YouTube video Metadata: Tags, Title, Description
• Tips for Tagging YouTube and Writing Title, Description

---

Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

• Build on what you learned in your keyword research and use high traffic keywords as tags
• Use as many tags as possible, but without being spammy
• Build related playlists using particular tags
• Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
• Put the most important tags first
• Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

• Step 1. The first thing you need to do is to sign in to your YouTube account .
• Step 2. Then click the Upload button that’s found on the top right corner of the window.

• Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

• Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

• Step 1. Log into your YouTube account
• Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

• Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

• Research your keywords and include high traffic keywords at the start of the title
• Keep titles under 70 characters
• Branding, episode number, and other non-essential info should be at the end of the title
• Review your YouTube titles from time to time and update with new keywords as search trends change
• Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

• Make the first sentence or two compelling and captivating to get people to click
• Research the best YouTube keywords to use to ensure your video is correctly indexed
• At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
• If your video is long, consider placing time codes in your description to help users jump to their areas of interest
• Add links to products showcased, your social channels, or website as you wish
• Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

• 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

• 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

• 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu

• What are YouTube tags and why they are so important
• How to come up with YouTube tags and optimize them
• How to Tag YouTube and Add Title, Description
• How to Improve YouTube video Metadata: Tags, Title, Description
• Tips for Tagging YouTube and Writing Title, Description

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Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

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Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

• Build on what you learned in your keyword research and use high traffic keywords as tags
• Use as many tags as possible, but without being spammy
• Build related playlists using particular tags
• Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
• Put the most important tags first
• Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

• Step 1. The first thing you need to do is to sign in to your YouTube account .
• Step 2. Then click the Upload button that’s found on the top right corner of the window.

• Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

• Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

• Step 1. Log into your YouTube account
• Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

• Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

• Research your keywords and include high traffic keywords at the start of the title
• Keep titles under 70 characters
• Branding, episode number, and other non-essential info should be at the end of the title
• Review your YouTube titles from time to time and update with new keywords as search trends change
• Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

• Make the first sentence or two compelling and captivating to get people to click
• Research the best YouTube keywords to use to ensure your video is correctly indexed
• At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
• If your video is long, consider placing time codes in your description to help users jump to their areas of interest
• Add links to products showcased, your social channels, or website as you wish
• Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

• 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

• 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

• 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Shine On: Top 17 Studio Lights for YouTube

17 Best Lights and Lighting Equipment for YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

Great lighting is important if you want people to watch your YouTube videos from start to finish. Viewers want to be able to see you clearly and will click away if they cannot. Natural light works great, and it’s cheap, so if it is possible you might want to consider vlogging outside. Of course, not every type of vlog is suited to the outdoors.

Unfortunately, it is unlikely you will be able to get good quality light from the lamps and ceiling lights in your home. Floor lamps can be useful for filling shadows or backlighting but are not usually powerful enough to use as your main light. Natural light is, so one way you can get around needing a lot of lighting equipment is to use a window as your main light. This is not always possible, though. If you are going to vlog from inside your house then there is a good chance you will need to invest in some lighting equipment.

• Part 1: Best Types of Lightning Equipment for YouTube Videos
• Part 2: What Should Good Lighting Equipment Feature?
• Part 3: Best Lights and Lighting Equipment for YouTube Video Shooting

Part 1: Best Types of Lightning Equipment for YouTube Videos

Every video no matter how long or short depends on light, more than anything else. The natural light sources are often not powerful enough to light a scene you’re trying to capture, so to avoid having to deal with underexposed footage, the best solution is to use artificial lighting. Even if you want the light in your video to be completely natural, you still have to figure out a way to get rid of shadows, which brings us back to different types of lighting equipment that can be used to increase the quality of the footage you’re producing.

1. Softbox Lights

Shooting videos with only natural light will put a lot of challenges in front of you, and the best way to overcome them is to use softbox lights. These natural light emulators mimic the natural light by using diffusion panels to make the light look softer and less artificial.

Softbox lights enable you to direct light to the exact spot in the shot, and they make lighting subjects and particular parts of a scene much easier. Softboxes are available in all shapes and sizes at very reasonable prices, and they are a standard part of the equipment used for the production of YouTube videos.

2. Umbrella Lights

The newcomers to the world of YouTube video production are going to love using these lights. The umbrella lights provide a much broader source of light than the softbox lights and they are frequently used to light the entire scene. You can also add extra light on the video’s subject if you’re looking to get a more balanced shot.

They are portable and quite handy if you often shoot in different locations since you can easily pack and carry them to wherever you plan on shooting your next YouTube video.

3. Ring Lights

Although they are most frequently used for fashion and beauty videos, ring lights are a great option whenever you need to make sure that the subjects of the video are perfectly lit. These circular lights have an amount in the center, so the camera’s point of view is identical to the direction from which the light is coming.

Ring lights are powerful enough to provide light for an entire scene, and they also work nicely as a catch or fill light. Some of the most popular YouTubers like Casy Neistat or PewDiePie use ring lights in their videos.

Part 2: What Should Good Lighting Equipment Feature?

Now that you know which types of lights are commonly used on YouTube video sets, you can start looking at models that best fit your demands. There are thousands of different studio lights on the market, but only the best offer features that make the light setup process easier and faster. So before buying your lighting equipment, you should make sure that it has the following features.

1. Adjustable Beam Spread

The equipment you use should allow you to control how wide the light is spreading. This is particularly useful when you want to light just one subject in the shot while keeping the rest in the dark. Lights with an adjustable beam spread to give you versatility and enable you to adapt to a wider range of scenes.

2. The Height of the Light Stand

Most lighting kits include stands, but not all stands allow you to change the height at which the light is positioned. This can largely limit your options on the set, which is why you need to check if the stand is adjustable. You’ll also want to do a background check on the stand’s durability, because low-quality stands may cause damage to the lights and other equipment.

3. Portability

How portable your lighting equipment should be is directly related to the genre of YouTube videos you want to produce. If you are planning on shooting in studio conditions, then portability is not such an important factor, but if you want to shoot at a different location every day then portability becomes something you simply must consider.

4. Accessories

Most lightning kits include a number of handy accessories that help you achieve better results. Reflectors, barn doors, diffusers, scrims, and mounting accessories are all commonly featured in high-quality lighting kits, and you shouldn’t buy a kit that doesn’t offer at least some of the accessories we mentioned here.

5. All About Reflectors/Diffusers

White reflectors are used to simply bounce light. Silver reflectors make light a bit colder-looking, and gold reflectors give things a slightly warmer, more glamourous, look. Black and translucent ‘reflectors’ are not really for bouncing light. The black reflector blocks light, which is useful if you are trying to focus your main light so it is only lighting you and not everything behind you. The translucent reflector is actually a diffuser. Diffusers are usually set up between you and your main light to soften it and make it easier on your eyes.

Reflectors are used to bounce light towards your subject. They are great for filling shadows created by your main light. This reflector is five reflectors in one: silver, gold, black, white, and translucent.

Part 3: Best Lights and Lighting Equipment for YouTube Videos

Consumer-level camera sensors are nowhere close to being as sensitive to light as our eyes. So a scene that may look sufficiently lit to our eyes may be too dark for the camera. When you’re shooting video indoors, you’ll need additional lighting equipment. Here are some of the top seventeen best lighting equipment for YouTubers.

List of the Top 5 Best On-Camera LED Lights

What is an On-Camera LED Light?

On-Camera LED lights are LED lights that can be mounted directly onto your camera’s hot/cold shoe (the little bracket on the top of a lot of DSLR cameras). On-camera LED lights are great for on-the-go YouTubers and YouTubers short on recording space because these lights are small and portable.

1. Julius Studio 160 LED Light with 4 Color Filters

The Julius Studio 160 LED light not only can be mounted on any digital camera that has a hot/cold shoe but it can also be mounted on light stands so you can keep the same light setting even if you are moving the camera around. This lighting equipment also comes with four color filters so that you can control the color temperature of your light.

2. Viltrox L116B highest RA CRI95 LED Light Panel

The VILTROX L116B LED light panel is a powerful piece of on-camera lighting equipment. As you can see from the back view of this light panel, you can see how much battery you have left as well as digitally set the color temperature of your light. It also features PWM light adjustment technology that reduces power consumption. As this equipment comes with an AC adapter, you can choose to use this outdoors or indoors.

3. Chromo Inc CI55000230 Macro Ring 48 LED Power Light

If you’re looking for an on-camera ring light, Chromo Inc’s macro ring light is a great option. This ring light mounts onto the lens of your SLR camera and its power source (two AA batteries) attaches to your camera’s hot/cold shoe. Get that nice-looking ring light reflection in your eyes as you film with this portable ring light!

4. Neewer CN-216 216PCS LED Dimmable Ultra High Power Panel

The Neewer 216 PCS LED dimmable light panel is powerful lighting equipment at a cheap price. You can adjust the color temperature of this light from 3200K up 5400K. This piece of equipment is only battery-powered, but you do have the option to either use six AA batteries or specific Sony NP series batteries, or Panasonic CGR-D16S rechargeable batteries.

5. Neewer 160 LED CN-160 Dimmable Ultra High Power Panel

This light is Neewer’s cheaper version of the CN-216. Instead of having 216 LED light bulbs, this light has 160 LED light bulbs. Other than the number of light bulbs, the two light panels are pretty much the same.

List of the Top 5 Best LED Ring Lights

LED ring lights are called ring lights because of their ring-like shape. The opening in the ring allows you to position your camera right in the center of this lighting equipment. These lights are great if you don’t have a lot of space.

1. Diva Ring Light Super Nova

The Diva ring light is a great ring light for divas, make-up artists, and anyone else wanting to look good right in front of the camera! This LED ring light has a dimming knob so that you can adjust the brightness of your light. It also comes with a cloth for you to diffuse your light (so that your light will be softer) and a gooseneck and z-bracket attachment if you want to use your camera and ring light with just one tripod.

2. Prismatic Halo Ring Light

The Prismatic Halo ring light is another great ring light option. It comes with a canvas travel bag, making it easier to store away or take around with you. The 110-120 VAC, 5400K light bulb produces light that can be dimmed as well. The Prismatic Halo Ring kit doesn’t include a light stand.

3. Neewer Dimmable 18” Ring Light

The 18-inch light ring uses fluorescent light. In addition, this kit includes a 59-inch light stand as well as white and orange filters and a hot shoe adapter that extends the capabilities of this affordable LED ring light kit.

4. FalconEyes DVR-300

With 300 pcs LED and 150 yellow color and 150 white-color lights, FalconEyes DVR-300 is one of the best ring lights currently available on the market. It also features two control dials that enable you to adjust the color of the light the device produces and a white diffuser that makes the light softer.

5. Neewer 14″ Ring Light

The 10-inch inner rim diameter may seem small when compared with larger ring lights that offer more room to operate. The Neewer Camera Ring Light is undimmable and has 50W power. The ring light uses an AC adapter, which makes it difficult to use when filming outside of a studio.

List of the Top 2 Best Softbox Video Lights

A softbox is commonly used by photographers and videographers to simulate natural light. This effect is achieved with the aid of a diffusion panel that is placed around the light source that produces continuous light. Softboxes are often less expensive than other professional lighting equipment which makes them a great option if you are working on a budget.

1. StudioFX 2400 Watt Softbox

This lighting system contains two 16x24-inch softboxes and an overhead hair light boom softbox. The stands for all three softboxes are included in the kit. Each light head is capable of holding up to four bulbs.

2. Fancierstudio 2400 Watt Professional Lighting Kit

This is a standard light setup you want to use when recording interviews, product reviews, or vlogs. It contains two 16x24-inch and one 16x16-inch softbox light that all have their own stands. Each lighthead can hold four 5500K fluorescent or daylight bulbs that are perfectly suited for work in studio conditions.

List of the Top 5 Best Umbrella Video Lights

Unlike ring lights or softboxes that provide directional light, the umbrella video lights basically bounce the light off a reflecting surface onto a subject and enable you to get a more balanced light in your videos. They are often combined with other lighting equipment to create natural scenes without hard shadows.

1. LimoStudio 700W Photography Softbox Light Lighting Kit

In addition to three lamps (two white umbrellas with 86-inch light stands and one 28-inch light stand), this kit also comes with three 45W CFL bulbs. The lamps can be tilted upward or downward, so you can find the best light position for your shot. The 9-foot cords can be used with standard 110/120V USA sockets.

2. Neewer 8.5ft x 10ft Background With 600W Umbrella Kit

Besides featuring two umbrellas and two softboxes, this kit also includes a 6x9 feet background that is perfectly suited for video production in a home-based studio. This umbrella kit uses 45W bulbs that generate natural light and have an approximate color value of 5500K. However, both umbrellas and softboxes can hold just one bulb.

3. Emart 600W Studio Photography Photo/Video Portrait Kit

Chances are that you won’t need much more than what this photo/video kit has to offer. Emart’s 600W kit includes two white and two black/silver 33-inch umbrellas as well as two 83-inch light stands and a smaller 33-inch light stand. The heavy-duty carry case can store the entire kit.

4. LINCO 600W Photography/Video Continuous Lighting Kit

The Linco 600W continuous lighting kit contains two white translucent umbrellas that generate soft light, which is quite useful if you want to get even skin tones in your videos. The kit has three lamps that use 5500K 40W bulbs and light stands you can easily carry to any filming location.

5. Emart 1575W Umbrella Lighting Kit With Translucent White & Black/Silver & Black/Gold

The greatest advantage of this Emart 1575 W Lightning kit is the three pairs of 33-inch diameter translucent/white, black/silver, and black/gold umbrellas. The 105W daylight bulbs provide enough light to work even under the most difficult light conditions, while the lightweight stands enable you to use this kit outside of your studio.

Besides the best lighting equipment, we have also summarized some tips and tricks for lighting , you should check it as well. If you find the video lighting isn’t good after recording the video, you can still improve it by adjusting brightness in post-production. Wondershare Filmora video editor features the Auto enhance feature, which can adjust the video color and brightness with one click. You can download the free trial to try it out.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Great lighting is important if you want people to watch your YouTube videos from start to finish. Viewers want to be able to see you clearly and will click away if they cannot. Natural light works great, and it’s cheap, so if it is possible you might want to consider vlogging outside. Of course, not every type of vlog is suited to the outdoors.

Unfortunately, it is unlikely you will be able to get good quality light from the lamps and ceiling lights in your home. Floor lamps can be useful for filling shadows or backlighting but are not usually powerful enough to use as your main light. Natural light is, so one way you can get around needing a lot of lighting equipment is to use a window as your main light. This is not always possible, though. If you are going to vlog from inside your house then there is a good chance you will need to invest in some lighting equipment.

• Part 1: Best Types of Lightning Equipment for YouTube Videos
• Part 2: What Should Good Lighting Equipment Feature?
• Part 3: Best Lights and Lighting Equipment for YouTube Video Shooting

Part 1: Best Types of Lightning Equipment for YouTube Videos

Every video no matter how long or short depends on light, more than anything else. The natural light sources are often not powerful enough to light a scene you’re trying to capture, so to avoid having to deal with underexposed footage, the best solution is to use artificial lighting. Even if you want the light in your video to be completely natural, you still have to figure out a way to get rid of shadows, which brings us back to different types of lighting equipment that can be used to increase the quality of the footage you’re producing.

1. Softbox Lights

Shooting videos with only natural light will put a lot of challenges in front of you, and the best way to overcome them is to use softbox lights. These natural light emulators mimic the natural light by using diffusion panels to make the light look softer and less artificial.

Softbox lights enable you to direct light to the exact spot in the shot, and they make lighting subjects and particular parts of a scene much easier. Softboxes are available in all shapes and sizes at very reasonable prices, and they are a standard part of the equipment used for the production of YouTube videos.

2. Umbrella Lights

The newcomers to the world of YouTube video production are going to love using these lights. The umbrella lights provide a much broader source of light than the softbox lights and they are frequently used to light the entire scene. You can also add extra light on the video’s subject if you’re looking to get a more balanced shot.

They are portable and quite handy if you often shoot in different locations since you can easily pack and carry them to wherever you plan on shooting your next YouTube video.

3. Ring Lights

Although they are most frequently used for fashion and beauty videos, ring lights are a great option whenever you need to make sure that the subjects of the video are perfectly lit. These circular lights have an amount in the center, so the camera’s point of view is identical to the direction from which the light is coming.

Ring lights are powerful enough to provide light for an entire scene, and they also work nicely as a catch or fill light. Some of the most popular YouTubers like Casy Neistat or PewDiePie use ring lights in their videos.

Part 2: What Should Good Lighting Equipment Feature?

Now that you know which types of lights are commonly used on YouTube video sets, you can start looking at models that best fit your demands. There are thousands of different studio lights on the market, but only the best offer features that make the light setup process easier and faster. So before buying your lighting equipment, you should make sure that it has the following features.

1. Adjustable Beam Spread

The equipment you use should allow you to control how wide the light is spreading. This is particularly useful when you want to light just one subject in the shot while keeping the rest in the dark. Lights with an adjustable beam spread to give you versatility and enable you to adapt to a wider range of scenes.

2. The Height of the Light Stand

Most lighting kits include stands, but not all stands allow you to change the height at which the light is positioned. This can largely limit your options on the set, which is why you need to check if the stand is adjustable. You’ll also want to do a background check on the stand’s durability, because low-quality stands may cause damage to the lights and other equipment.

3. Portability

How portable your lighting equipment should be is directly related to the genre of YouTube videos you want to produce. If you are planning on shooting in studio conditions, then portability is not such an important factor, but if you want to shoot at a different location every day then portability becomes something you simply must consider.

4. Accessories

Most lightning kits include a number of handy accessories that help you achieve better results. Reflectors, barn doors, diffusers, scrims, and mounting accessories are all commonly featured in high-quality lighting kits, and you shouldn’t buy a kit that doesn’t offer at least some of the accessories we mentioned here.

5. All About Reflectors/Diffusers

White reflectors are used to simply bounce light. Silver reflectors make light a bit colder-looking, and gold reflectors give things a slightly warmer, more glamourous, look. Black and translucent ‘reflectors’ are not really for bouncing light. The black reflector blocks light, which is useful if you are trying to focus your main light so it is only lighting you and not everything behind you. The translucent reflector is actually a diffuser. Diffusers are usually set up between you and your main light to soften it and make it easier on your eyes.

Reflectors are used to bounce light towards your subject. They are great for filling shadows created by your main light. This reflector is five reflectors in one: silver, gold, black, white, and translucent.

Part 3: Best Lights and Lighting Equipment for YouTube Videos

Consumer-level camera sensors are nowhere close to being as sensitive to light as our eyes. So a scene that may look sufficiently lit to our eyes may be too dark for the camera. When you’re shooting video indoors, you’ll need additional lighting equipment. Here are some of the top seventeen best lighting equipment for YouTubers.

List of the Top 5 Best On-Camera LED Lights

What is an On-Camera LED Light?

On-Camera LED lights are LED lights that can be mounted directly onto your camera’s hot/cold shoe (the little bracket on the top of a lot of DSLR cameras). On-camera LED lights are great for on-the-go YouTubers and YouTubers short on recording space because these lights are small and portable.

1. Julius Studio 160 LED Light with 4 Color Filters

The Julius Studio 160 LED light not only can be mounted on any digital camera that has a hot/cold shoe but it can also be mounted on light stands so you can keep the same light setting even if you are moving the camera around. This lighting equipment also comes with four color filters so that you can control the color temperature of your light.

2. Viltrox L116B highest RA CRI95 LED Light Panel

The VILTROX L116B LED light panel is a powerful piece of on-camera lighting equipment. As you can see from the back view of this light panel, you can see how much battery you have left as well as digitally set the color temperature of your light. It also features PWM light adjustment technology that reduces power consumption. As this equipment comes with an AC adapter, you can choose to use this outdoors or indoors.

3. Chromo Inc CI55000230 Macro Ring 48 LED Power Light

If you’re looking for an on-camera ring light, Chromo Inc’s macro ring light is a great option. This ring light mounts onto the lens of your SLR camera and its power source (two AA batteries) attaches to your camera’s hot/cold shoe. Get that nice-looking ring light reflection in your eyes as you film with this portable ring light!

4. Neewer CN-216 216PCS LED Dimmable Ultra High Power Panel

The Neewer 216 PCS LED dimmable light panel is powerful lighting equipment at a cheap price. You can adjust the color temperature of this light from 3200K up 5400K. This piece of equipment is only battery-powered, but you do have the option to either use six AA batteries or specific Sony NP series batteries, or Panasonic CGR-D16S rechargeable batteries.

5. Neewer 160 LED CN-160 Dimmable Ultra High Power Panel

This light is Neewer’s cheaper version of the CN-216. Instead of having 216 LED light bulbs, this light has 160 LED light bulbs. Other than the number of light bulbs, the two light panels are pretty much the same.

List of the Top 5 Best LED Ring Lights

LED ring lights are called ring lights because of their ring-like shape. The opening in the ring allows you to position your camera right in the center of this lighting equipment. These lights are great if you don’t have a lot of space.

1. Diva Ring Light Super Nova

The Diva ring light is a great ring light for divas, make-up artists, and anyone else wanting to look good right in front of the camera! This LED ring light has a dimming knob so that you can adjust the brightness of your light. It also comes with a cloth for you to diffuse your light (so that your light will be softer) and a gooseneck and z-bracket attachment if you want to use your camera and ring light with just one tripod.

2. Prismatic Halo Ring Light

The Prismatic Halo ring light is another great ring light option. It comes with a canvas travel bag, making it easier to store away or take around with you. The 110-120 VAC, 5400K light bulb produces light that can be dimmed as well. The Prismatic Halo Ring kit doesn’t include a light stand.

3. Neewer Dimmable 18” Ring Light

The 18-inch light ring uses fluorescent light. In addition, this kit includes a 59-inch light stand as well as white and orange filters and a hot shoe adapter that extends the capabilities of this affordable LED ring light kit.

4. FalconEyes DVR-300

With 300 pcs LED and 150 yellow color and 150 white-color lights, FalconEyes DVR-300 is one of the best ring lights currently available on the market. It also features two control dials that enable you to adjust the color of the light the device produces and a white diffuser that makes the light softer.

5. Neewer 14″ Ring Light

The 10-inch inner rim diameter may seem small when compared with larger ring lights that offer more room to operate. The Neewer Camera Ring Light is undimmable and has 50W power. The ring light uses an AC adapter, which makes it difficult to use when filming outside of a studio.

List of the Top 2 Best Softbox Video Lights

A softbox is commonly used by photographers and videographers to simulate natural light. This effect is achieved with the aid of a diffusion panel that is placed around the light source that produces continuous light. Softboxes are often less expensive than other professional lighting equipment which makes them a great option if you are working on a budget.

1. StudioFX 2400 Watt Softbox

This lighting system contains two 16x24-inch softboxes and an overhead hair light boom softbox. The stands for all three softboxes are included in the kit. Each light head is capable of holding up to four bulbs.

2. Fancierstudio 2400 Watt Professional Lighting Kit

This is a standard light setup you want to use when recording interviews, product reviews, or vlogs. It contains two 16x24-inch and one 16x16-inch softbox light that all have their own stands. Each lighthead can hold four 5500K fluorescent or daylight bulbs that are perfectly suited for work in studio conditions.

List of the Top 5 Best Umbrella Video Lights

Unlike ring lights or softboxes that provide directional light, the umbrella video lights basically bounce the light off a reflecting surface onto a subject and enable you to get a more balanced light in your videos. They are often combined with other lighting equipment to create natural scenes without hard shadows.

1. LimoStudio 700W Photography Softbox Light Lighting Kit

In addition to three lamps (two white umbrellas with 86-inch light stands and one 28-inch light stand), this kit also comes with three 45W CFL bulbs. The lamps can be tilted upward or downward, so you can find the best light position for your shot. The 9-foot cords can be used with standard 110/120V USA sockets.

2. Neewer 8.5ft x 10ft Background With 600W Umbrella Kit

Besides featuring two umbrellas and two softboxes, this kit also includes a 6x9 feet background that is perfectly suited for video production in a home-based studio. This umbrella kit uses 45W bulbs that generate natural light and have an approximate color value of 5500K. However, both umbrellas and softboxes can hold just one bulb.

3. Emart 600W Studio Photography Photo/Video Portrait Kit

Chances are that you won’t need much more than what this photo/video kit has to offer. Emart’s 600W kit includes two white and two black/silver 33-inch umbrellas as well as two 83-inch light stands and a smaller 33-inch light stand. The heavy-duty carry case can store the entire kit.

4. LINCO 600W Photography/Video Continuous Lighting Kit

The Linco 600W continuous lighting kit contains two white translucent umbrellas that generate soft light, which is quite useful if you want to get even skin tones in your videos. The kit has three lamps that use 5500K 40W bulbs and light stands you can easily carry to any filming location.

5. Emart 1575W Umbrella Lighting Kit With Translucent White & Black/Silver & Black/Gold

The greatest advantage of this Emart 1575 W Lightning kit is the three pairs of 33-inch diameter translucent/white, black/silver, and black/gold umbrellas. The 105W daylight bulbs provide enough light to work even under the most difficult light conditions, while the lightweight stands enable you to use this kit outside of your studio.

Besides the best lighting equipment, we have also summarized some tips and tricks for lighting , you should check it as well. If you find the video lighting isn’t good after recording the video, you can still improve it by adjusting brightness in post-production. Wondershare Filmora video editor features the Auto enhance feature, which can adjust the video color and brightness with one click. You can download the free trial to try it out.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Great lighting is important if you want people to watch your YouTube videos from start to finish. Viewers want to be able to see you clearly and will click away if they cannot. Natural light works great, and it’s cheap, so if it is possible you might want to consider vlogging outside. Of course, not every type of vlog is suited to the outdoors.

Unfortunately, it is unlikely you will be able to get good quality light from the lamps and ceiling lights in your home. Floor lamps can be useful for filling shadows or backlighting but are not usually powerful enough to use as your main light. Natural light is, so one way you can get around needing a lot of lighting equipment is to use a window as your main light. This is not always possible, though. If you are going to vlog from inside your house then there is a good chance you will need to invest in some lighting equipment.

• Part 1: Best Types of Lightning Equipment for YouTube Videos
• Part 2: What Should Good Lighting Equipment Feature?
• Part 3: Best Lights and Lighting Equipment for YouTube Video Shooting

Part 1: Best Types of Lightning Equipment for YouTube Videos

Every video no matter how long or short depends on light, more than anything else. The natural light sources are often not powerful enough to light a scene you’re trying to capture, so to avoid having to deal with underexposed footage, the best solution is to use artificial lighting. Even if you want the light in your video to be completely natural, you still have to figure out a way to get rid of shadows, which brings us back to different types of lighting equipment that can be used to increase the quality of the footage you’re producing.

1. Softbox Lights

Shooting videos with only natural light will put a lot of challenges in front of you, and the best way to overcome them is to use softbox lights. These natural light emulators mimic the natural light by using diffusion panels to make the light look softer and less artificial.

Softbox lights enable you to direct light to the exact spot in the shot, and they make lighting subjects and particular parts of a scene much easier. Softboxes are available in all shapes and sizes at very reasonable prices, and they are a standard part of the equipment used for the production of YouTube videos.

2. Umbrella Lights

The newcomers to the world of YouTube video production are going to love using these lights. The umbrella lights provide a much broader source of light than the softbox lights and they are frequently used to light the entire scene. You can also add extra light on the video’s subject if you’re looking to get a more balanced shot.

They are portable and quite handy if you often shoot in different locations since you can easily pack and carry them to wherever you plan on shooting your next YouTube video.

3. Ring Lights

Although they are most frequently used for fashion and beauty videos, ring lights are a great option whenever you need to make sure that the subjects of the video are perfectly lit. These circular lights have an amount in the center, so the camera’s point of view is identical to the direction from which the light is coming.

Ring lights are powerful enough to provide light for an entire scene, and they also work nicely as a catch or fill light. Some of the most popular YouTubers like Casy Neistat or PewDiePie use ring lights in their videos.

Part 2: What Should Good Lighting Equipment Feature?

Now that you know which types of lights are commonly used on YouTube video sets, you can start looking at models that best fit your demands. There are thousands of different studio lights on the market, but only the best offer features that make the light setup process easier and faster. So before buying your lighting equipment, you should make sure that it has the following features.

1. Adjustable Beam Spread

The equipment you use should allow you to control how wide the light is spreading. This is particularly useful when you want to light just one subject in the shot while keeping the rest in the dark. Lights with an adjustable beam spread to give you versatility and enable you to adapt to a wider range of scenes.

2. The Height of the Light Stand

Most lighting kits include stands, but not all stands allow you to change the height at which the light is positioned. This can largely limit your options on the set, which is why you need to check if the stand is adjustable. You’ll also want to do a background check on the stand’s durability, because low-quality stands may cause damage to the lights and other equipment.

3. Portability

How portable your lighting equipment should be is directly related to the genre of YouTube videos you want to produce. If you are planning on shooting in studio conditions, then portability is not such an important factor, but if you want to shoot at a different location every day then portability becomes something you simply must consider.

4. Accessories

Most lightning kits include a number of handy accessories that help you achieve better results. Reflectors, barn doors, diffusers, scrims, and mounting accessories are all commonly featured in high-quality lighting kits, and you shouldn’t buy a kit that doesn’t offer at least some of the accessories we mentioned here.

5. All About Reflectors/Diffusers

White reflectors are used to simply bounce light. Silver reflectors make light a bit colder-looking, and gold reflectors give things a slightly warmer, more glamourous, look. Black and translucent ‘reflectors’ are not really for bouncing light. The black reflector blocks light, which is useful if you are trying to focus your main light so it is only lighting you and not everything behind you. The translucent reflector is actually a diffuser. Diffusers are usually set up between you and your main light to soften it and make it easier on your eyes.

Reflectors are used to bounce light towards your subject. They are great for filling shadows created by your main light. This reflector is five reflectors in one: silver, gold, black, white, and translucent.

Part 3: Best Lights and Lighting Equipment for YouTube Videos

Consumer-level camera sensors are nowhere close to being as sensitive to light as our eyes. So a scene that may look sufficiently lit to our eyes may be too dark for the camera. When you’re shooting video indoors, you’ll need additional lighting equipment. Here are some of the top seventeen best lighting equipment for YouTubers.

List of the Top 5 Best On-Camera LED Lights

What is an On-Camera LED Light?

On-Camera LED lights are LED lights that can be mounted directly onto your camera’s hot/cold shoe (the little bracket on the top of a lot of DSLR cameras). On-camera LED lights are great for on-the-go YouTubers and YouTubers short on recording space because these lights are small and portable.

1. Julius Studio 160 LED Light with 4 Color Filters

The Julius Studio 160 LED light not only can be mounted on any digital camera that has a hot/cold shoe but it can also be mounted on light stands so you can keep the same light setting even if you are moving the camera around. This lighting equipment also comes with four color filters so that you can control the color temperature of your light.

2. Viltrox L116B highest RA CRI95 LED Light Panel

The VILTROX L116B LED light panel is a powerful piece of on-camera lighting equipment. As you can see from the back view of this light panel, you can see how much battery you have left as well as digitally set the color temperature of your light. It also features PWM light adjustment technology that reduces power consumption. As this equipment comes with an AC adapter, you can choose to use this outdoors or indoors.

3. Chromo Inc CI55000230 Macro Ring 48 LED Power Light

If you’re looking for an on-camera ring light, Chromo Inc’s macro ring light is a great option. This ring light mounts onto the lens of your SLR camera and its power source (two AA batteries) attaches to your camera’s hot/cold shoe. Get that nice-looking ring light reflection in your eyes as you film with this portable ring light!

4. Neewer CN-216 216PCS LED Dimmable Ultra High Power Panel

The Neewer 216 PCS LED dimmable light panel is powerful lighting equipment at a cheap price. You can adjust the color temperature of this light from 3200K up 5400K. This piece of equipment is only battery-powered, but you do have the option to either use six AA batteries or specific Sony NP series batteries, or Panasonic CGR-D16S rechargeable batteries.

5. Neewer 160 LED CN-160 Dimmable Ultra High Power Panel

This light is Neewer’s cheaper version of the CN-216. Instead of having 216 LED light bulbs, this light has 160 LED light bulbs. Other than the number of light bulbs, the two light panels are pretty much the same.

List of the Top 5 Best LED Ring Lights

LED ring lights are called ring lights because of their ring-like shape. The opening in the ring allows you to position your camera right in the center of this lighting equipment. These lights are great if you don’t have a lot of space.

1. Diva Ring Light Super Nova

The Diva ring light is a great ring light for divas, make-up artists, and anyone else wanting to look good right in front of the camera! This LED ring light has a dimming knob so that you can adjust the brightness of your light. It also comes with a cloth for you to diffuse your light (so that your light will be softer) and a gooseneck and z-bracket attachment if you want to use your camera and ring light with just one tripod.

2. Prismatic Halo Ring Light

The Prismatic Halo ring light is another great ring light option. It comes with a canvas travel bag, making it easier to store away or take around with you. The 110-120 VAC, 5400K light bulb produces light that can be dimmed as well. The Prismatic Halo Ring kit doesn’t include a light stand.

3. Neewer Dimmable 18” Ring Light

The 18-inch light ring uses fluorescent light. In addition, this kit includes a 59-inch light stand as well as white and orange filters and a hot shoe adapter that extends the capabilities of this affordable LED ring light kit.

4. FalconEyes DVR-300

With 300 pcs LED and 150 yellow color and 150 white-color lights, FalconEyes DVR-300 is one of the best ring lights currently available on the market. It also features two control dials that enable you to adjust the color of the light the device produces and a white diffuser that makes the light softer.

5. Neewer 14″ Ring Light

The 10-inch inner rim diameter may seem small when compared with larger ring lights that offer more room to operate. The Neewer Camera Ring Light is undimmable and has 50W power. The ring light uses an AC adapter, which makes it difficult to use when filming outside of a studio.

List of the Top 2 Best Softbox Video Lights

A softbox is commonly used by photographers and videographers to simulate natural light. This effect is achieved with the aid of a diffusion panel that is placed around the light source that produces continuous light. Softboxes are often less expensive than other professional lighting equipment which makes them a great option if you are working on a budget.

1. StudioFX 2400 Watt Softbox

This lighting system contains two 16x24-inch softboxes and an overhead hair light boom softbox. The stands for all three softboxes are included in the kit. Each light head is capable of holding up to four bulbs.

2. Fancierstudio 2400 Watt Professional Lighting Kit

This is a standard light setup you want to use when recording interviews, product reviews, or vlogs. It contains two 16x24-inch and one 16x16-inch softbox light that all have their own stands. Each lighthead can hold four 5500K fluorescent or daylight bulbs that are perfectly suited for work in studio conditions.

List of the Top 5 Best Umbrella Video Lights

Unlike ring lights or softboxes that provide directional light, the umbrella video lights basically bounce the light off a reflecting surface onto a subject and enable you to get a more balanced light in your videos. They are often combined with other lighting equipment to create natural scenes without hard shadows.

1. LimoStudio 700W Photography Softbox Light Lighting Kit

In addition to three lamps (two white umbrellas with 86-inch light stands and one 28-inch light stand), this kit also comes with three 45W CFL bulbs. The lamps can be tilted upward or downward, so you can find the best light position for your shot. The 9-foot cords can be used with standard 110/120V USA sockets.

2. Neewer 8.5ft x 10ft Background With 600W Umbrella Kit

Besides featuring two umbrellas and two softboxes, this kit also includes a 6x9 feet background that is perfectly suited for video production in a home-based studio. This umbrella kit uses 45W bulbs that generate natural light and have an approximate color value of 5500K. However, both umbrellas and softboxes can hold just one bulb.

3. Emart 600W Studio Photography Photo/Video Portrait Kit

Chances are that you won’t need much more than what this photo/video kit has to offer. Emart’s 600W kit includes two white and two black/silver 33-inch umbrellas as well as two 83-inch light stands and a smaller 33-inch light stand. The heavy-duty carry case can store the entire kit.

4. LINCO 600W Photography/Video Continuous Lighting Kit

The Linco 600W continuous lighting kit contains two white translucent umbrellas that generate soft light, which is quite useful if you want to get even skin tones in your videos. The kit has three lamps that use 5500K 40W bulbs and light stands you can easily carry to any filming location.

5. Emart 1575W Umbrella Lighting Kit With Translucent White & Black/Silver & Black/Gold

The greatest advantage of this Emart 1575 W Lightning kit is the three pairs of 33-inch diameter translucent/white, black/silver, and black/gold umbrellas. The 105W daylight bulbs provide enough light to work even under the most difficult light conditions, while the lightweight stands enable you to use this kit outside of your studio.

Besides the best lighting equipment, we have also summarized some tips and tricks for lighting , you should check it as well. If you find the video lighting isn’t good after recording the video, you can still improve it by adjusting brightness in post-production. Wondershare Filmora video editor features the Auto enhance feature, which can adjust the video color and brightness with one click. You can download the free trial to try it out.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Great lighting is important if you want people to watch your YouTube videos from start to finish. Viewers want to be able to see you clearly and will click away if they cannot. Natural light works great, and it’s cheap, so if it is possible you might want to consider vlogging outside. Of course, not every type of vlog is suited to the outdoors.

Unfortunately, it is unlikely you will be able to get good quality light from the lamps and ceiling lights in your home. Floor lamps can be useful for filling shadows or backlighting but are not usually powerful enough to use as your main light. Natural light is, so one way you can get around needing a lot of lighting equipment is to use a window as your main light. This is not always possible, though. If you are going to vlog from inside your house then there is a good chance you will need to invest in some lighting equipment.

• Part 1: Best Types of Lightning Equipment for YouTube Videos
• Part 2: What Should Good Lighting Equipment Feature?
• Part 3: Best Lights and Lighting Equipment for YouTube Video Shooting

Part 1: Best Types of Lightning Equipment for YouTube Videos

Every video no matter how long or short depends on light, more than anything else. The natural light sources are often not powerful enough to light a scene you’re trying to capture, so to avoid having to deal with underexposed footage, the best solution is to use artificial lighting. Even if you want the light in your video to be completely natural, you still have to figure out a way to get rid of shadows, which brings us back to different types of lighting equipment that can be used to increase the quality of the footage you’re producing.

1. Softbox Lights

Shooting videos with only natural light will put a lot of challenges in front of you, and the best way to overcome them is to use softbox lights. These natural light emulators mimic the natural light by using diffusion panels to make the light look softer and less artificial.

Softbox lights enable you to direct light to the exact spot in the shot, and they make lighting subjects and particular parts of a scene much easier. Softboxes are available in all shapes and sizes at very reasonable prices, and they are a standard part of the equipment used for the production of YouTube videos.

2. Umbrella Lights

The newcomers to the world of YouTube video production are going to love using these lights. The umbrella lights provide a much broader source of light than the softbox lights and they are frequently used to light the entire scene. You can also add extra light on the video’s subject if you’re looking to get a more balanced shot.

They are portable and quite handy if you often shoot in different locations since you can easily pack and carry them to wherever you plan on shooting your next YouTube video.

3. Ring Lights

Although they are most frequently used for fashion and beauty videos, ring lights are a great option whenever you need to make sure that the subjects of the video are perfectly lit. These circular lights have an amount in the center, so the camera’s point of view is identical to the direction from which the light is coming.

Ring lights are powerful enough to provide light for an entire scene, and they also work nicely as a catch or fill light. Some of the most popular YouTubers like Casy Neistat or PewDiePie use ring lights in their videos.

Part 2: What Should Good Lighting Equipment Feature?

Now that you know which types of lights are commonly used on YouTube video sets, you can start looking at models that best fit your demands. There are thousands of different studio lights on the market, but only the best offer features that make the light setup process easier and faster. So before buying your lighting equipment, you should make sure that it has the following features.

1. Adjustable Beam Spread

The equipment you use should allow you to control how wide the light is spreading. This is particularly useful when you want to light just one subject in the shot while keeping the rest in the dark. Lights with an adjustable beam spread to give you versatility and enable you to adapt to a wider range of scenes.

2. The Height of the Light Stand

Most lighting kits include stands, but not all stands allow you to change the height at which the light is positioned. This can largely limit your options on the set, which is why you need to check if the stand is adjustable. You’ll also want to do a background check on the stand’s durability, because low-quality stands may cause damage to the lights and other equipment.

3. Portability

How portable your lighting equipment should be is directly related to the genre of YouTube videos you want to produce. If you are planning on shooting in studio conditions, then portability is not such an important factor, but if you want to shoot at a different location every day then portability becomes something you simply must consider.

4. Accessories

Most lightning kits include a number of handy accessories that help you achieve better results. Reflectors, barn doors, diffusers, scrims, and mounting accessories are all commonly featured in high-quality lighting kits, and you shouldn’t buy a kit that doesn’t offer at least some of the accessories we mentioned here.

5. All About Reflectors/Diffusers

White reflectors are used to simply bounce light. Silver reflectors make light a bit colder-looking, and gold reflectors give things a slightly warmer, more glamourous, look. Black and translucent ‘reflectors’ are not really for bouncing light. The black reflector blocks light, which is useful if you are trying to focus your main light so it is only lighting you and not everything behind you. The translucent reflector is actually a diffuser. Diffusers are usually set up between you and your main light to soften it and make it easier on your eyes.

Reflectors are used to bounce light towards your subject. They are great for filling shadows created by your main light. This reflector is five reflectors in one: silver, gold, black, white, and translucent.

Part 3: Best Lights and Lighting Equipment for YouTube Videos

Consumer-level camera sensors are nowhere close to being as sensitive to light as our eyes. So a scene that may look sufficiently lit to our eyes may be too dark for the camera. When you’re shooting video indoors, you’ll need additional lighting equipment. Here are some of the top seventeen best lighting equipment for YouTubers.

List of the Top 5 Best On-Camera LED Lights

What is an On-Camera LED Light?

On-Camera LED lights are LED lights that can be mounted directly onto your camera’s hot/cold shoe (the little bracket on the top of a lot of DSLR cameras). On-camera LED lights are great for on-the-go YouTubers and YouTubers short on recording space because these lights are small and portable.

1. Julius Studio 160 LED Light with 4 Color Filters

The Julius Studio 160 LED light not only can be mounted on any digital camera that has a hot/cold shoe but it can also be mounted on light stands so you can keep the same light setting even if you are moving the camera around. This lighting equipment also comes with four color filters so that you can control the color temperature of your light.

2. Viltrox L116B highest RA CRI95 LED Light Panel

The VILTROX L116B LED light panel is a powerful piece of on-camera lighting equipment. As you can see from the back view of this light panel, you can see how much battery you have left as well as digitally set the color temperature of your light. It also features PWM light adjustment technology that reduces power consumption. As this equipment comes with an AC adapter, you can choose to use this outdoors or indoors.

3. Chromo Inc CI55000230 Macro Ring 48 LED Power Light

If you’re looking for an on-camera ring light, Chromo Inc’s macro ring light is a great option. This ring light mounts onto the lens of your SLR camera and its power source (two AA batteries) attaches to your camera’s hot/cold shoe. Get that nice-looking ring light reflection in your eyes as you film with this portable ring light!

4. Neewer CN-216 216PCS LED Dimmable Ultra High Power Panel

The Neewer 216 PCS LED dimmable light panel is powerful lighting equipment at a cheap price. You can adjust the color temperature of this light from 3200K up 5400K. This piece of equipment is only battery-powered, but you do have the option to either use six AA batteries or specific Sony NP series batteries, or Panasonic CGR-D16S rechargeable batteries.

5. Neewer 160 LED CN-160 Dimmable Ultra High Power Panel

This light is Neewer’s cheaper version of the CN-216. Instead of having 216 LED light bulbs, this light has 160 LED light bulbs. Other than the number of light bulbs, the two light panels are pretty much the same.

List of the Top 5 Best LED Ring Lights

LED ring lights are called ring lights because of their ring-like shape. The opening in the ring allows you to position your camera right in the center of this lighting equipment. These lights are great if you don’t have a lot of space.

1. Diva Ring Light Super Nova

The Diva ring light is a great ring light for divas, make-up artists, and anyone else wanting to look good right in front of the camera! This LED ring light has a dimming knob so that you can adjust the brightness of your light. It also comes with a cloth for you to diffuse your light (so that your light will be softer) and a gooseneck and z-bracket attachment if you want to use your camera and ring light with just one tripod.

2. Prismatic Halo Ring Light

The Prismatic Halo ring light is another great ring light option. It comes with a canvas travel bag, making it easier to store away or take around with you. The 110-120 VAC, 5400K light bulb produces light that can be dimmed as well. The Prismatic Halo Ring kit doesn’t include a light stand.

3. Neewer Dimmable 18” Ring Light

The 18-inch light ring uses fluorescent light. In addition, this kit includes a 59-inch light stand as well as white and orange filters and a hot shoe adapter that extends the capabilities of this affordable LED ring light kit.

4. FalconEyes DVR-300

With 300 pcs LED and 150 yellow color and 150 white-color lights, FalconEyes DVR-300 is one of the best ring lights currently available on the market. It also features two control dials that enable you to adjust the color of the light the device produces and a white diffuser that makes the light softer.

5. Neewer 14″ Ring Light

The 10-inch inner rim diameter may seem small when compared with larger ring lights that offer more room to operate. The Neewer Camera Ring Light is undimmable and has 50W power. The ring light uses an AC adapter, which makes it difficult to use when filming outside of a studio.

List of the Top 2 Best Softbox Video Lights

A softbox is commonly used by photographers and videographers to simulate natural light. This effect is achieved with the aid of a diffusion panel that is placed around the light source that produces continuous light. Softboxes are often less expensive than other professional lighting equipment which makes them a great option if you are working on a budget.

1. StudioFX 2400 Watt Softbox

This lighting system contains two 16x24-inch softboxes and an overhead hair light boom softbox. The stands for all three softboxes are included in the kit. Each light head is capable of holding up to four bulbs.

2. Fancierstudio 2400 Watt Professional Lighting Kit

This is a standard light setup you want to use when recording interviews, product reviews, or vlogs. It contains two 16x24-inch and one 16x16-inch softbox light that all have their own stands. Each lighthead can hold four 5500K fluorescent or daylight bulbs that are perfectly suited for work in studio conditions.

List of the Top 5 Best Umbrella Video Lights

Unlike ring lights or softboxes that provide directional light, the umbrella video lights basically bounce the light off a reflecting surface onto a subject and enable you to get a more balanced light in your videos. They are often combined with other lighting equipment to create natural scenes without hard shadows.

1. LimoStudio 700W Photography Softbox Light Lighting Kit

In addition to three lamps (two white umbrellas with 86-inch light stands and one 28-inch light stand), this kit also comes with three 45W CFL bulbs. The lamps can be tilted upward or downward, so you can find the best light position for your shot. The 9-foot cords can be used with standard 110/120V USA sockets.

2. Neewer 8.5ft x 10ft Background With 600W Umbrella Kit

Besides featuring two umbrellas and two softboxes, this kit also includes a 6x9 feet background that is perfectly suited for video production in a home-based studio. This umbrella kit uses 45W bulbs that generate natural light and have an approximate color value of 5500K. However, both umbrellas and softboxes can hold just one bulb.

3. Emart 600W Studio Photography Photo/Video Portrait Kit

Chances are that you won’t need much more than what this photo/video kit has to offer. Emart’s 600W kit includes two white and two black/silver 33-inch umbrellas as well as two 83-inch light stands and a smaller 33-inch light stand. The heavy-duty carry case can store the entire kit.

4. LINCO 600W Photography/Video Continuous Lighting Kit

The Linco 600W continuous lighting kit contains two white translucent umbrellas that generate soft light, which is quite useful if you want to get even skin tones in your videos. The kit has three lamps that use 5500K 40W bulbs and light stands you can easily carry to any filming location.

5. Emart 1575W Umbrella Lighting Kit With Translucent White & Black/Silver & Black/Gold

The greatest advantage of this Emart 1575 W Lightning kit is the three pairs of 33-inch diameter translucent/white, black/silver, and black/gold umbrellas. The 105W daylight bulbs provide enough light to work even under the most difficult light conditions, while the lightweight stands enable you to use this kit outside of your studio.

Besides the best lighting equipment, we have also summarized some tips and tricks for lighting , you should check it as well. If you find the video lighting isn’t good after recording the video, you can still improve it by adjusting brightness in post-production. Wondershare Filmora video editor features the Auto enhance feature, which can adjust the video color and brightness with one click. You can download the free trial to try it out.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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