A Novice’s Roadmap to YouTube Traffic Success

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Your Gateway to YouTube Entrepreneurship: The Best 10 Easy-to-Create Channels

Versatile YouTube Video Editor - Filmora

Create business videos without hassle

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Do you want to be an entrepreneur and become your own boss? Nowadays it is the easiest time to do it. There has been a major shift in the workplace and many people are quitting their jobs to pursue their dreams of becoming entrepreneurs. In this article, we will talk about the best YouTube business channels that you can follow to gain inspiration and follow your dreams.

In this article

01 10 Best YouTube Business Channels You Can Follow

02 How to Create a Business YouTube Channel

Part 1: 10 Best YouTube Business Channels You Can Follow

1. The Startup Van

This YouTube channel is dedicated to motivation when pursuing your dream of starting a startup. The channel provides much information about the steps that one needs to take to start out. One of the best and most informative videos on the channel is How to Keep Culture at Scale. The concept is great and the interviews all happen at the back of a van. The channel has more than 2 million views, even though it was only created in September 2015.

2. Skillshare

If you want to be a small business owner, the skillshare YouTube channel is a great place to start with. The E-learn platform on YouTube is a great source of information to help you start your own business. One of the best videos on the channel is Data Visualization Through Drawing & Visual Thinking, and it’s best known for personal development and learning new skills.

With more than 380 thousand subscribers this is one of the best YouTube channels to hone your entrepreneurial skills.

3. Shopify

Shopify is a well-known platform in the creation of business and business-style. It is very easy to create your own store and start selling straight away. So is without a doubt that its YouTube channel is filled with the best tips for you to start your own business. Have a look at the Making Shoes Look Like Dessert!!!! video to inspire you.

4. Creative Mornings

This YouTube channel is very similar to the Ted Talks format and is one of the most inspirational YouTube channels out there. It is more suitable for creative businesses and creative entrepreneurs and one of the most famous videos on their channel is Simon Sinek - Love Your Work.

5. This Week In Startups

This YouTube channel is great for entrepreneurs that like to think outside the box, and whether or not they are experienced. It focuses on rapid scaling and the ability to develop methods in start-ups that are not conventional. One of their most popular videos is ROOM CEO Brian Chen on Maximizing Open Floor Plans. With more than 23 million views, this is one of the most subscribed business channels around.

6. Small Business Toolbox

Andy Mac had been self-employed for a long, long time and that is what makes him so experienced in this field. This YouTube channel is focused on people that are planning to go self-employed or want to pursue a more independent and freelancing career. It is also aimed at UK people but has many good tips that anyone can follow and apply in their lives. Their must-watch video is Surviving a Self-Assessment Tax Audit. It has more than 21 thousand subscribers and almost a million views, making it one of the best YouTube channels for people that want to go freelance or be their own boss.

7. Marie Forleo

Marie Forleo is the number one author of the New York Times Bestseller with “Everything is Figureoutable”, and is a great source of content for creativity and positivity to help you surpass the most challenging aspects of becoming an entrepreneur. In this YouTube channel, you can find any type of information about creating a business and turning it into a success. Marie Forleo also makes one of the most popular online training programs and turns people’s dreams into profit. One of the best videos on this Youtube channel is 4 Customer Service Secrets to Help Your Business Take Off. The channel is also popular for its tips to develop successful habits and is great if you want to learn new skills to progress in your career or try new ideas. Marie Forleo is one of the most successful entrepreneurs out there and her YouTube channel certainly reveals that with more than 65 million views and more than 700 thousand subscribers. She also has her own Tv show called, MarieTV, where she teaches you to use your talents to become better at being an entrepreneur or your own boss.

8. Fast Company

Fast Company is a YouTube channel is focused on technology and innovation. It will help you to stay on top of the most recent updates in the technological and ever-changing world. In this channel, they talk much about looking for disruption when creating a company and how to quickly scale it. Their must-watch video is Kind CEO on The Company’s Social Mission, which will help you create the perfect environment in your company. With more than 29 million views and 102 thousand subscribers, this YouTube channel is rapidly becoming one of the most predominant YouTube channels out there when it comes to business and entrepreneurship.

9. Robin Sharma

With the video, How to Shift From a Business to a Movement, Robin Sharma became one of the most predominant Youtubers when it comes to leadership and business advice. Robin Sharma focuses on beating procrastination and self-doubt, as well as being a bestselling author. His books are read by many celebrities, from billionaires to royalty and rock stars, as well as many famous CEO.

10. Crouch Accounting

If you are looking for financial news, Crouch Accounting is one of the best Youtube channels. Having a good understanding of accounting is essential to creating a startup and turning it into a success. It is dedicated to small businesses, but it has tips for any kind of business, as well as freelancers. Their video What Successful Freelancers Wish They’d Known From the Start, is a great source of information for people starting out in the freelancing world.

Part 2: How to Create a Business YouTube Channel

Show Your Company’s Value

You have to showcase your company, and the best way to do it is by being active on social media platforms. You have to promote the value proposition of your company and also focus on its USP.

Use Social Media

Interacting with your followers on social media is one of the most important things you can do to promote your company. Create engaging content to expand your base of followers.

Use Smart Video Editor

When creating small videos, is important that you share tips and describe your products in your videos. Bite-sized how-to videos are great to engage with your followers. For that, you can use Filmora that is equipped with the most advanced tools to turn your videos into the best possible content.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Conclusion

In this day and age, many people are shifting to freelancing or creating companies to become their own bosses. In this article, we go through some of the best Youtube channels to allow you to do just that. There are many tips and essential information that will help you turn your dream true.

Try It Free Try It Free

Do you want to be an entrepreneur and become your own boss? Nowadays it is the easiest time to do it. There has been a major shift in the workplace and many people are quitting their jobs to pursue their dreams of becoming entrepreneurs. In this article, we will talk about the best YouTube business channels that you can follow to gain inspiration and follow your dreams.

In this article

01 10 Best YouTube Business Channels You Can Follow

02 How to Create a Business YouTube Channel

Part 1: 10 Best YouTube Business Channels You Can Follow

1. The Startup Van

This YouTube channel is dedicated to motivation when pursuing your dream of starting a startup. The channel provides much information about the steps that one needs to take to start out. One of the best and most informative videos on the channel is How to Keep Culture at Scale. The concept is great and the interviews all happen at the back of a van. The channel has more than 2 million views, even though it was only created in September 2015.

2. Skillshare

If you want to be a small business owner, the skillshare YouTube channel is a great place to start with. The E-learn platform on YouTube is a great source of information to help you start your own business. One of the best videos on the channel is Data Visualization Through Drawing & Visual Thinking, and it’s best known for personal development and learning new skills.

With more than 380 thousand subscribers this is one of the best YouTube channels to hone your entrepreneurial skills.

3. Shopify

Shopify is a well-known platform in the creation of business and business-style. It is very easy to create your own store and start selling straight away. So is without a doubt that its YouTube channel is filled with the best tips for you to start your own business. Have a look at the Making Shoes Look Like Dessert!!!! video to inspire you.

4. Creative Mornings

This YouTube channel is very similar to the Ted Talks format and is one of the most inspirational YouTube channels out there. It is more suitable for creative businesses and creative entrepreneurs and one of the most famous videos on their channel is Simon Sinek - Love Your Work.

5. This Week In Startups

This YouTube channel is great for entrepreneurs that like to think outside the box, and whether or not they are experienced. It focuses on rapid scaling and the ability to develop methods in start-ups that are not conventional. One of their most popular videos is ROOM CEO Brian Chen on Maximizing Open Floor Plans. With more than 23 million views, this is one of the most subscribed business channels around.

6. Small Business Toolbox

Andy Mac had been self-employed for a long, long time and that is what makes him so experienced in this field. This YouTube channel is focused on people that are planning to go self-employed or want to pursue a more independent and freelancing career. It is also aimed at UK people but has many good tips that anyone can follow and apply in their lives. Their must-watch video is Surviving a Self-Assessment Tax Audit. It has more than 21 thousand subscribers and almost a million views, making it one of the best YouTube channels for people that want to go freelance or be their own boss.

7. Marie Forleo

Marie Forleo is the number one author of the New York Times Bestseller with “Everything is Figureoutable”, and is a great source of content for creativity and positivity to help you surpass the most challenging aspects of becoming an entrepreneur. In this YouTube channel, you can find any type of information about creating a business and turning it into a success. Marie Forleo also makes one of the most popular online training programs and turns people’s dreams into profit. One of the best videos on this Youtube channel is 4 Customer Service Secrets to Help Your Business Take Off. The channel is also popular for its tips to develop successful habits and is great if you want to learn new skills to progress in your career or try new ideas. Marie Forleo is one of the most successful entrepreneurs out there and her YouTube channel certainly reveals that with more than 65 million views and more than 700 thousand subscribers. She also has her own Tv show called, MarieTV, where she teaches you to use your talents to become better at being an entrepreneur or your own boss.

8. Fast Company

Fast Company is a YouTube channel is focused on technology and innovation. It will help you to stay on top of the most recent updates in the technological and ever-changing world. In this channel, they talk much about looking for disruption when creating a company and how to quickly scale it. Their must-watch video is Kind CEO on The Company’s Social Mission, which will help you create the perfect environment in your company. With more than 29 million views and 102 thousand subscribers, this YouTube channel is rapidly becoming one of the most predominant YouTube channels out there when it comes to business and entrepreneurship.

9. Robin Sharma

With the video, How to Shift From a Business to a Movement, Robin Sharma became one of the most predominant Youtubers when it comes to leadership and business advice. Robin Sharma focuses on beating procrastination and self-doubt, as well as being a bestselling author. His books are read by many celebrities, from billionaires to royalty and rock stars, as well as many famous CEO.

10. Crouch Accounting

If you are looking for financial news, Crouch Accounting is one of the best Youtube channels. Having a good understanding of accounting is essential to creating a startup and turning it into a success. It is dedicated to small businesses, but it has tips for any kind of business, as well as freelancers. Their video What Successful Freelancers Wish They’d Known From the Start, is a great source of information for people starting out in the freelancing world.

Part 2: How to Create a Business YouTube Channel

Show Your Company’s Value

You have to showcase your company, and the best way to do it is by being active on social media platforms. You have to promote the value proposition of your company and also focus on its USP.

Use Social Media

Interacting with your followers on social media is one of the most important things you can do to promote your company. Create engaging content to expand your base of followers.

Use Smart Video Editor

When creating small videos, is important that you share tips and describe your products in your videos. Bite-sized how-to videos are great to engage with your followers. For that, you can use Filmora that is equipped with the most advanced tools to turn your videos into the best possible content.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Conclusion

In this day and age, many people are shifting to freelancing or creating companies to become their own bosses. In this article, we go through some of the best Youtube channels to allow you to do just that. There are many tips and essential information that will help you turn your dream true.

Try It Free Try It Free

Do you want to be an entrepreneur and become your own boss? Nowadays it is the easiest time to do it. There has been a major shift in the workplace and many people are quitting their jobs to pursue their dreams of becoming entrepreneurs. In this article, we will talk about the best YouTube business channels that you can follow to gain inspiration and follow your dreams.

In this article

01 10 Best YouTube Business Channels You Can Follow

02 How to Create a Business YouTube Channel

Part 1: 10 Best YouTube Business Channels You Can Follow

1. The Startup Van

This YouTube channel is dedicated to motivation when pursuing your dream of starting a startup. The channel provides much information about the steps that one needs to take to start out. One of the best and most informative videos on the channel is How to Keep Culture at Scale. The concept is great and the interviews all happen at the back of a van. The channel has more than 2 million views, even though it was only created in September 2015.

2. Skillshare

If you want to be a small business owner, the skillshare YouTube channel is a great place to start with. The E-learn platform on YouTube is a great source of information to help you start your own business. One of the best videos on the channel is Data Visualization Through Drawing & Visual Thinking, and it’s best known for personal development and learning new skills.

With more than 380 thousand subscribers this is one of the best YouTube channels to hone your entrepreneurial skills.

3. Shopify

Shopify is a well-known platform in the creation of business and business-style. It is very easy to create your own store and start selling straight away. So is without a doubt that its YouTube channel is filled with the best tips for you to start your own business. Have a look at the Making Shoes Look Like Dessert!!!! video to inspire you.

4. Creative Mornings

This YouTube channel is very similar to the Ted Talks format and is one of the most inspirational YouTube channels out there. It is more suitable for creative businesses and creative entrepreneurs and one of the most famous videos on their channel is Simon Sinek - Love Your Work.

5. This Week In Startups

This YouTube channel is great for entrepreneurs that like to think outside the box, and whether or not they are experienced. It focuses on rapid scaling and the ability to develop methods in start-ups that are not conventional. One of their most popular videos is ROOM CEO Brian Chen on Maximizing Open Floor Plans. With more than 23 million views, this is one of the most subscribed business channels around.

6. Small Business Toolbox

Andy Mac had been self-employed for a long, long time and that is what makes him so experienced in this field. This YouTube channel is focused on people that are planning to go self-employed or want to pursue a more independent and freelancing career. It is also aimed at UK people but has many good tips that anyone can follow and apply in their lives. Their must-watch video is Surviving a Self-Assessment Tax Audit. It has more than 21 thousand subscribers and almost a million views, making it one of the best YouTube channels for people that want to go freelance or be their own boss.

7. Marie Forleo

Marie Forleo is the number one author of the New York Times Bestseller with “Everything is Figureoutable”, and is a great source of content for creativity and positivity to help you surpass the most challenging aspects of becoming an entrepreneur. In this YouTube channel, you can find any type of information about creating a business and turning it into a success. Marie Forleo also makes one of the most popular online training programs and turns people’s dreams into profit. One of the best videos on this Youtube channel is 4 Customer Service Secrets to Help Your Business Take Off. The channel is also popular for its tips to develop successful habits and is great if you want to learn new skills to progress in your career or try new ideas. Marie Forleo is one of the most successful entrepreneurs out there and her YouTube channel certainly reveals that with more than 65 million views and more than 700 thousand subscribers. She also has her own Tv show called, MarieTV, where she teaches you to use your talents to become better at being an entrepreneur or your own boss.

8. Fast Company

Fast Company is a YouTube channel is focused on technology and innovation. It will help you to stay on top of the most recent updates in the technological and ever-changing world. In this channel, they talk much about looking for disruption when creating a company and how to quickly scale it. Their must-watch video is Kind CEO on The Company’s Social Mission, which will help you create the perfect environment in your company. With more than 29 million views and 102 thousand subscribers, this YouTube channel is rapidly becoming one of the most predominant YouTube channels out there when it comes to business and entrepreneurship.

9. Robin Sharma

With the video, How to Shift From a Business to a Movement, Robin Sharma became one of the most predominant Youtubers when it comes to leadership and business advice. Robin Sharma focuses on beating procrastination and self-doubt, as well as being a bestselling author. His books are read by many celebrities, from billionaires to royalty and rock stars, as well as many famous CEO.

10. Crouch Accounting

If you are looking for financial news, Crouch Accounting is one of the best Youtube channels. Having a good understanding of accounting is essential to creating a startup and turning it into a success. It is dedicated to small businesses, but it has tips for any kind of business, as well as freelancers. Their video What Successful Freelancers Wish They’d Known From the Start, is a great source of information for people starting out in the freelancing world.

Part 2: How to Create a Business YouTube Channel

Show Your Company’s Value

You have to showcase your company, and the best way to do it is by being active on social media platforms. You have to promote the value proposition of your company and also focus on its USP.

Use Social Media

Interacting with your followers on social media is one of the most important things you can do to promote your company. Create engaging content to expand your base of followers.

Use Smart Video Editor

When creating small videos, is important that you share tips and describe your products in your videos. Bite-sized how-to videos are great to engage with your followers. For that, you can use Filmora that is equipped with the most advanced tools to turn your videos into the best possible content.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Conclusion

In this day and age, many people are shifting to freelancing or creating companies to become their own bosses. In this article, we go through some of the best Youtube channels to allow you to do just that. There are many tips and essential information that will help you turn your dream true.

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Do you want to be an entrepreneur and become your own boss? Nowadays it is the easiest time to do it. There has been a major shift in the workplace and many people are quitting their jobs to pursue their dreams of becoming entrepreneurs. In this article, we will talk about the best YouTube business channels that you can follow to gain inspiration and follow your dreams.

In this article

01 10 Best YouTube Business Channels You Can Follow

02 How to Create a Business YouTube Channel

Part 1: 10 Best YouTube Business Channels You Can Follow

1. The Startup Van

This YouTube channel is dedicated to motivation when pursuing your dream of starting a startup. The channel provides much information about the steps that one needs to take to start out. One of the best and most informative videos on the channel is How to Keep Culture at Scale. The concept is great and the interviews all happen at the back of a van. The channel has more than 2 million views, even though it was only created in September 2015.

2. Skillshare

If you want to be a small business owner, the skillshare YouTube channel is a great place to start with. The E-learn platform on YouTube is a great source of information to help you start your own business. One of the best videos on the channel is Data Visualization Through Drawing & Visual Thinking, and it’s best known for personal development and learning new skills.

With more than 380 thousand subscribers this is one of the best YouTube channels to hone your entrepreneurial skills.

3. Shopify

Shopify is a well-known platform in the creation of business and business-style. It is very easy to create your own store and start selling straight away. So is without a doubt that its YouTube channel is filled with the best tips for you to start your own business. Have a look at the Making Shoes Look Like Dessert!!!! video to inspire you.

4. Creative Mornings

This YouTube channel is very similar to the Ted Talks format and is one of the most inspirational YouTube channels out there. It is more suitable for creative businesses and creative entrepreneurs and one of the most famous videos on their channel is Simon Sinek - Love Your Work.

5. This Week In Startups

This YouTube channel is great for entrepreneurs that like to think outside the box, and whether or not they are experienced. It focuses on rapid scaling and the ability to develop methods in start-ups that are not conventional. One of their most popular videos is ROOM CEO Brian Chen on Maximizing Open Floor Plans. With more than 23 million views, this is one of the most subscribed business channels around.

6. Small Business Toolbox

Andy Mac had been self-employed for a long, long time and that is what makes him so experienced in this field. This YouTube channel is focused on people that are planning to go self-employed or want to pursue a more independent and freelancing career. It is also aimed at UK people but has many good tips that anyone can follow and apply in their lives. Their must-watch video is Surviving a Self-Assessment Tax Audit. It has more than 21 thousand subscribers and almost a million views, making it one of the best YouTube channels for people that want to go freelance or be their own boss.

7. Marie Forleo

Marie Forleo is the number one author of the New York Times Bestseller with “Everything is Figureoutable”, and is a great source of content for creativity and positivity to help you surpass the most challenging aspects of becoming an entrepreneur. In this YouTube channel, you can find any type of information about creating a business and turning it into a success. Marie Forleo also makes one of the most popular online training programs and turns people’s dreams into profit. One of the best videos on this Youtube channel is 4 Customer Service Secrets to Help Your Business Take Off. The channel is also popular for its tips to develop successful habits and is great if you want to learn new skills to progress in your career or try new ideas. Marie Forleo is one of the most successful entrepreneurs out there and her YouTube channel certainly reveals that with more than 65 million views and more than 700 thousand subscribers. She also has her own Tv show called, MarieTV, where she teaches you to use your talents to become better at being an entrepreneur or your own boss.

8. Fast Company

Fast Company is a YouTube channel is focused on technology and innovation. It will help you to stay on top of the most recent updates in the technological and ever-changing world. In this channel, they talk much about looking for disruption when creating a company and how to quickly scale it. Their must-watch video is Kind CEO on The Company’s Social Mission, which will help you create the perfect environment in your company. With more than 29 million views and 102 thousand subscribers, this YouTube channel is rapidly becoming one of the most predominant YouTube channels out there when it comes to business and entrepreneurship.

9. Robin Sharma

With the video, How to Shift From a Business to a Movement, Robin Sharma became one of the most predominant Youtubers when it comes to leadership and business advice. Robin Sharma focuses on beating procrastination and self-doubt, as well as being a bestselling author. His books are read by many celebrities, from billionaires to royalty and rock stars, as well as many famous CEO.

10. Crouch Accounting

If you are looking for financial news, Crouch Accounting is one of the best Youtube channels. Having a good understanding of accounting is essential to creating a startup and turning it into a success. It is dedicated to small businesses, but it has tips for any kind of business, as well as freelancers. Their video What Successful Freelancers Wish They’d Known From the Start, is a great source of information for people starting out in the freelancing world.

Part 2: How to Create a Business YouTube Channel

Show Your Company’s Value

You have to showcase your company, and the best way to do it is by being active on social media platforms. You have to promote the value proposition of your company and also focus on its USP.

Use Social Media

Interacting with your followers on social media is one of the most important things you can do to promote your company. Create engaging content to expand your base of followers.

Use Smart Video Editor

When creating small videos, is important that you share tips and describe your products in your videos. Bite-sized how-to videos are great to engage with your followers. For that, you can use Filmora that is equipped with the most advanced tools to turn your videos into the best possible content.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

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Conclusion

In this day and age, many people are shifting to freelancing or creating companies to become their own bosses. In this article, we go through some of the best Youtube channels to allow you to do just that. There are many tips and essential information that will help you turn your dream true.

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