8 Fastest Growing YouTube Channel

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YouTube is among the most frequently visited streaming channels. It has risen to fame in the last two years when the pandemic hit the whole world. Business owners, students, and the world have turned to social media for business, entertainment, and educational purposes. And YouTube was the first thought channel to bring everyone on board. With an advanced algorithm, you can find content that perfectly matches your interests easily. This also saw an increase in YouTube subscribers as well as content creators. But wait! You must be wondering about the channels that made it to the top. That’s what this article is yet to disclose to you. Keep reading.

In this article

01 How do popular YouTubers affect our lives?

02 The Top 8 YouTubers Who Will Be the Fastest Growing in 2021

03 How to increase your YouTube subscribers faster.

How do popular YouTubers affect our lives?

Being a website open to the public, YouTube affects our lives dynamically. It depends on how you use the site. It can affect your life either positively or negatively.

- Learning

Through tutorial videos, YouTube has improved learning. Students who choose to work with visual components can refer to YT for in-depth illustrations of various studies. They can freely acquire course videos and other information.

- Remote access

Users are not limited to accessing any site regardless of their locality. With just a click of a button, you can get any information, such as how to use a product or service. You can also contact a content creator via community comments on their pages.

- Entertainment

This is an excellent platform for people to interact and keep busy with trending videos and music. You can also search for other Do It Yourself videos to try out home remedies.

- Earnings

You can earn money through YouTube once you hit the 1,000-subscription mark. You can also link your Google Adsense account for additional earning opportunities.

The Top 8 YouTubers Who Will Be the Fastest Growing in 2021

Check out the fastest-growing YouTubers who gained high popularity in 2021. They dwell in a variety of sections ranging from film production, children’s stories, gardening, startups, and many other categories.

• Jeferee Star

He started in 2006 and has risen to be a YouTube star today. Before building his YT base, Jeferee started making it big on Myspace. He is still recognized for his make-up talent. But it is his melodious singing that brought him to fame. He currently has about 17 million subscribers, having gained over 5 million followers last year.

• Goldmines Telefilms

With movies, songs, and comedy combined, Goldmines Telefilms has also seen many subscribers resolve to its content. It currently has a subscriber base of about 30 million, having gained over 10 million subscribers in 2020. Their secret lies in driving the audience’s attention.

• Inventor 101

Many people have resolved to do business online lately. More startups are being launched each day. Inventor 101 dwells on giving tips on everyday life hacks and how to survive business shortfalls. This channel has grown immensely since April 2019, going from 50,000 to about 1.3 million subscribers.

• Urban Gardening

Many people become innovative after spending more time at home. Gardening is one activity that topped the list of starter adventures. This saw the Urban Gardening channel rise to fame, getting up to 800 thousand subscribers in a short period. Look through for how-to guides and other tips on home gardening.

• Cocomelon

Kids love singing along to lovely tunes. Cocomelon brings to your screen cute nursery rhymes and knows how to keep kids locked in through 3D videos and fun-filled songs. The YouTube channel saw a drastic rise from 2005 with 36 million subscribers to 85 million subscribers today.

• T-Series

T-Series is among the increasing number of YouTubes in the film industry. It has been keeping viewers entertained with its ever-increasing Indian movies. Led by Sh. Gulshan Kumar, the channel had a rise of about 40 million this year, rising to 166 million subscribers currently.

• Felix Arvid

Known as PewDiePie, Felix has seen a drastic increase in the past year. His channel is about jokes that appeal to both young and old viewers. He has so far managed to reach about 101 million subscribers this year. His channel has gained 6.63 million subscribers.

• Just Eat

This is an online takeaway company that has steered home food deliveries. Before the spike in subscribers, Just Eat had been running for over 10 years and currently has a total of 60 million subscribers in 2021, up from the initial 2.4 million in 2011.

How to increase your YouTube subscribers faster

1. Long videos should be published.
   Research shows that the possibility of longer videos ranking high in search engines is greater than shorter ones. Aim for your video to rank high in YouTube’s search engine. The best way is to have longer videos that show detailed information to viewers.
2. Optimize watch time.
   YouTube also factors in the watch time, both for SEO results and promotional purposes. Videos with a high watch time are likely to be promoted on the YouTube homepage. You can use lots of patterns interrupts to keep people watching or include graphics to help them focus more.
3. Embed your videos into blog posts.
   Blogs are a great way to tell your viewers what your product brings to the table. If you can get someone to read your post, then it shows they like your stuff. So, embed your video and let them learn via detailed steps, and they’ll probably subscribe to your channel.
4. Add a brand watermark.
   A branding watermark helps viewers subscribe to your channel right inside the video. You can use a link that looks like a “YT subscribe” button. Also, make it large enough to be visible at a glance.
5. Promote videos on the end screen.
   Remember that the more someone watches your videos, the higher the chances of them subscribing to your channel. So, do the trick and promote your next video on the end screen of the current video. This will make a viewer watch more and more of your videos, and probably subscribe to your channel.
6. Respond to every comment.
   Show that you care. And note that every comment or review matters a lot to your brand. So, strive to respond to every comment that a viewer leaves on your page.
7. Give thought to the channel description.
   Here is where some YouTube channels miss it all. The description should be engaging and inviting. That’s the only way to lure viewers to hit that subscribe button. Let the description tell viewers what the channel is about and give other important information.
8. Video quality
   Your video is your voice when it comes to promoting your channel. Ensure you give people quality videos with a piece of detailed advice that works for them. Also, remember to upload quality videos regularly to boost the growth of your channel. A good video should have high resolution, among other good qualities.

Filmora - a useful tool to help make creative videos

Being creative and composing powerful videos is a plus if you want your YouTube channel to grow. That’s the tactic that highly ranked subscribers employ during video creation. We use Filmora, a video editing program with advanced features, to transform your video into a work of art. Use it to edit and export your videos at a high resolution of up to 4K. It also lets you layer several video clips with its Picture in Picture track feature.

Other important characteristics

The video should be edited with as little effect as possible. You can edit your video by splitting, merging, rotating, etc., from its interface. Filmora has simple steps for these.

Noise removal
Polish your video by removing unwanted background noise to help improve the overall outcome.

GIF support
You can add GIF images and then import or export your video to YouTube and other platforms

Detach audio
Filmora lets you do audio separation from your video and edit it separately. You can change the background music to your favorite.

Preview
Preview your video frame by frame and make any precise adjustments necessary before you release it to the public.

Advanced formatting
Stylish effects like overlays and transitions can give you a compelling piece of video that will woe subscribers to your channel.

Conclusion

● YouTube is a trustworthy platform that provides a diverse range of activities such as gaming, tutorials, the film industry, and cooking, among many others. Content creators use it to promote their brands and build a database of subscribers. It takes a considerable amount of effort to match the fastest-growing YouTube channels. A major contributing factor to the highly increasing number of subscribers is a clear video that is easily understood. The best video editor, Filmora, can help you achieve a milestone as far as composing a selling video is concerned.

Try It Free Try It Free

YouTube is among the most frequently visited streaming channels. It has risen to fame in the last two years when the pandemic hit the whole world. Business owners, students, and the world have turned to social media for business, entertainment, and educational purposes. And YouTube was the first thought channel to bring everyone on board. With an advanced algorithm, you can find content that perfectly matches your interests easily. This also saw an increase in YouTube subscribers as well as content creators. But wait! You must be wondering about the channels that made it to the top. That’s what this article is yet to disclose to you. Keep reading.

In this article

01 How do popular YouTubers affect our lives?

02 The Top 8 YouTubers Who Will Be the Fastest Growing in 2021

03 How to increase your YouTube subscribers faster.

How do popular YouTubers affect our lives?

Being a website open to the public, YouTube affects our lives dynamically. It depends on how you use the site. It can affect your life either positively or negatively.

- Learning

Through tutorial videos, YouTube has improved learning. Students who choose to work with visual components can refer to YT for in-depth illustrations of various studies. They can freely acquire course videos and other information.

- Remote access

Users are not limited to accessing any site regardless of their locality. With just a click of a button, you can get any information, such as how to use a product or service. You can also contact a content creator via community comments on their pages.

- Entertainment

This is an excellent platform for people to interact and keep busy with trending videos and music. You can also search for other Do It Yourself videos to try out home remedies.

- Earnings

You can earn money through YouTube once you hit the 1,000-subscription mark. You can also link your Google Adsense account for additional earning opportunities.

The Top 8 YouTubers Who Will Be the Fastest Growing in 2021

Check out the fastest-growing YouTubers who gained high popularity in 2021. They dwell in a variety of sections ranging from film production, children’s stories, gardening, startups, and many other categories.

• Jeferee Star

He started in 2006 and has risen to be a YouTube star today. Before building his YT base, Jeferee started making it big on Myspace. He is still recognized for his make-up talent. But it is his melodious singing that brought him to fame. He currently has about 17 million subscribers, having gained over 5 million followers last year.

• Goldmines Telefilms

With movies, songs, and comedy combined, Goldmines Telefilms has also seen many subscribers resolve to its content. It currently has a subscriber base of about 30 million, having gained over 10 million subscribers in 2020. Their secret lies in driving the audience’s attention.

• Inventor 101

Many people have resolved to do business online lately. More startups are being launched each day. Inventor 101 dwells on giving tips on everyday life hacks and how to survive business shortfalls. This channel has grown immensely since April 2019, going from 50,000 to about 1.3 million subscribers.

• Urban Gardening

Many people become innovative after spending more time at home. Gardening is one activity that topped the list of starter adventures. This saw the Urban Gardening channel rise to fame, getting up to 800 thousand subscribers in a short period. Look through for how-to guides and other tips on home gardening.

• Cocomelon

Kids love singing along to lovely tunes. Cocomelon brings to your screen cute nursery rhymes and knows how to keep kids locked in through 3D videos and fun-filled songs. The YouTube channel saw a drastic rise from 2005 with 36 million subscribers to 85 million subscribers today.

• T-Series

T-Series is among the increasing number of YouTubes in the film industry. It has been keeping viewers entertained with its ever-increasing Indian movies. Led by Sh. Gulshan Kumar, the channel had a rise of about 40 million this year, rising to 166 million subscribers currently.

• Felix Arvid

Known as PewDiePie, Felix has seen a drastic increase in the past year. His channel is about jokes that appeal to both young and old viewers. He has so far managed to reach about 101 million subscribers this year. His channel has gained 6.63 million subscribers.

• Just Eat

This is an online takeaway company that has steered home food deliveries. Before the spike in subscribers, Just Eat had been running for over 10 years and currently has a total of 60 million subscribers in 2021, up from the initial 2.4 million in 2011.

How to increase your YouTube subscribers faster

1. Long videos should be published.
   Research shows that the possibility of longer videos ranking high in search engines is greater than shorter ones. Aim for your video to rank high in YouTube’s search engine. The best way is to have longer videos that show detailed information to viewers.
2. Optimize watch time.
   YouTube also factors in the watch time, both for SEO results and promotional purposes. Videos with a high watch time are likely to be promoted on the YouTube homepage. You can use lots of patterns interrupts to keep people watching or include graphics to help them focus more.
3. Embed your videos into blog posts.
   Blogs are a great way to tell your viewers what your product brings to the table. If you can get someone to read your post, then it shows they like your stuff. So, embed your video and let them learn via detailed steps, and they’ll probably subscribe to your channel.
4. Add a brand watermark.
   A branding watermark helps viewers subscribe to your channel right inside the video. You can use a link that looks like a “YT subscribe” button. Also, make it large enough to be visible at a glance.
5. Promote videos on the end screen.
   Remember that the more someone watches your videos, the higher the chances of them subscribing to your channel. So, do the trick and promote your next video on the end screen of the current video. This will make a viewer watch more and more of your videos, and probably subscribe to your channel.
6. Respond to every comment.
   Show that you care. And note that every comment or review matters a lot to your brand. So, strive to respond to every comment that a viewer leaves on your page.
7. Give thought to the channel description.
   Here is where some YouTube channels miss it all. The description should be engaging and inviting. That’s the only way to lure viewers to hit that subscribe button. Let the description tell viewers what the channel is about and give other important information.
8. Video quality
   Your video is your voice when it comes to promoting your channel. Ensure you give people quality videos with a piece of detailed advice that works for them. Also, remember to upload quality videos regularly to boost the growth of your channel. A good video should have high resolution, among other good qualities.

Filmora - a useful tool to help make creative videos

Being creative and composing powerful videos is a plus if you want your YouTube channel to grow. That’s the tactic that highly ranked subscribers employ during video creation. We use Filmora, a video editing program with advanced features, to transform your video into a work of art. Use it to edit and export your videos at a high resolution of up to 4K. It also lets you layer several video clips with its Picture in Picture track feature.

Other important characteristics

The video should be edited with as little effect as possible. You can edit your video by splitting, merging, rotating, etc., from its interface. Filmora has simple steps for these.

Noise removal
Polish your video by removing unwanted background noise to help improve the overall outcome.

GIF support
You can add GIF images and then import or export your video to YouTube and other platforms

Detach audio
Filmora lets you do audio separation from your video and edit it separately. You can change the background music to your favorite.

Preview
Preview your video frame by frame and make any precise adjustments necessary before you release it to the public.

Advanced formatting
Stylish effects like overlays and transitions can give you a compelling piece of video that will woe subscribers to your channel.

Conclusion

● YouTube is a trustworthy platform that provides a diverse range of activities such as gaming, tutorials, the film industry, and cooking, among many others. Content creators use it to promote their brands and build a database of subscribers. It takes a considerable amount of effort to match the fastest-growing YouTube channels. A major contributing factor to the highly increasing number of subscribers is a clear video that is easily understood. The best video editor, Filmora, can help you achieve a milestone as far as composing a selling video is concerned.

Try It Free Try It Free

YouTube is among the most frequently visited streaming channels. It has risen to fame in the last two years when the pandemic hit the whole world. Business owners, students, and the world have turned to social media for business, entertainment, and educational purposes. And YouTube was the first thought channel to bring everyone on board. With an advanced algorithm, you can find content that perfectly matches your interests easily. This also saw an increase in YouTube subscribers as well as content creators. But wait! You must be wondering about the channels that made it to the top. That’s what this article is yet to disclose to you. Keep reading.

In this article

01 How do popular YouTubers affect our lives?

02 The Top 8 YouTubers Who Will Be the Fastest Growing in 2021

03 How to increase your YouTube subscribers faster.

How do popular YouTubers affect our lives?

Being a website open to the public, YouTube affects our lives dynamically. It depends on how you use the site. It can affect your life either positively or negatively.

- Learning

Through tutorial videos, YouTube has improved learning. Students who choose to work with visual components can refer to YT for in-depth illustrations of various studies. They can freely acquire course videos and other information.

- Remote access

Users are not limited to accessing any site regardless of their locality. With just a click of a button, you can get any information, such as how to use a product or service. You can also contact a content creator via community comments on their pages.

- Entertainment

This is an excellent platform for people to interact and keep busy with trending videos and music. You can also search for other Do It Yourself videos to try out home remedies.

- Earnings

You can earn money through YouTube once you hit the 1,000-subscription mark. You can also link your Google Adsense account for additional earning opportunities.

The Top 8 YouTubers Who Will Be the Fastest Growing in 2021

Check out the fastest-growing YouTubers who gained high popularity in 2021. They dwell in a variety of sections ranging from film production, children’s stories, gardening, startups, and many other categories.

• Jeferee Star

He started in 2006 and has risen to be a YouTube star today. Before building his YT base, Jeferee started making it big on Myspace. He is still recognized for his make-up talent. But it is his melodious singing that brought him to fame. He currently has about 17 million subscribers, having gained over 5 million followers last year.

• Goldmines Telefilms

With movies, songs, and comedy combined, Goldmines Telefilms has also seen many subscribers resolve to its content. It currently has a subscriber base of about 30 million, having gained over 10 million subscribers in 2020. Their secret lies in driving the audience’s attention.

• Inventor 101

Many people have resolved to do business online lately. More startups are being launched each day. Inventor 101 dwells on giving tips on everyday life hacks and how to survive business shortfalls. This channel has grown immensely since April 2019, going from 50,000 to about 1.3 million subscribers.

• Urban Gardening

Many people become innovative after spending more time at home. Gardening is one activity that topped the list of starter adventures. This saw the Urban Gardening channel rise to fame, getting up to 800 thousand subscribers in a short period. Look through for how-to guides and other tips on home gardening.

• Cocomelon

Kids love singing along to lovely tunes. Cocomelon brings to your screen cute nursery rhymes and knows how to keep kids locked in through 3D videos and fun-filled songs. The YouTube channel saw a drastic rise from 2005 with 36 million subscribers to 85 million subscribers today.

• T-Series

T-Series is among the increasing number of YouTubes in the film industry. It has been keeping viewers entertained with its ever-increasing Indian movies. Led by Sh. Gulshan Kumar, the channel had a rise of about 40 million this year, rising to 166 million subscribers currently.

• Felix Arvid

Known as PewDiePie, Felix has seen a drastic increase in the past year. His channel is about jokes that appeal to both young and old viewers. He has so far managed to reach about 101 million subscribers this year. His channel has gained 6.63 million subscribers.

• Just Eat

This is an online takeaway company that has steered home food deliveries. Before the spike in subscribers, Just Eat had been running for over 10 years and currently has a total of 60 million subscribers in 2021, up from the initial 2.4 million in 2011.

How to increase your YouTube subscribers faster

1. Long videos should be published.
   Research shows that the possibility of longer videos ranking high in search engines is greater than shorter ones. Aim for your video to rank high in YouTube’s search engine. The best way is to have longer videos that show detailed information to viewers.
2. Optimize watch time.
   YouTube also factors in the watch time, both for SEO results and promotional purposes. Videos with a high watch time are likely to be promoted on the YouTube homepage. You can use lots of patterns interrupts to keep people watching or include graphics to help them focus more.
3. Embed your videos into blog posts.
   Blogs are a great way to tell your viewers what your product brings to the table. If you can get someone to read your post, then it shows they like your stuff. So, embed your video and let them learn via detailed steps, and they’ll probably subscribe to your channel.
4. Add a brand watermark.
   A branding watermark helps viewers subscribe to your channel right inside the video. You can use a link that looks like a “YT subscribe” button. Also, make it large enough to be visible at a glance.
5. Promote videos on the end screen.
   Remember that the more someone watches your videos, the higher the chances of them subscribing to your channel. So, do the trick and promote your next video on the end screen of the current video. This will make a viewer watch more and more of your videos, and probably subscribe to your channel.
6. Respond to every comment.
   Show that you care. And note that every comment or review matters a lot to your brand. So, strive to respond to every comment that a viewer leaves on your page.
7. Give thought to the channel description.
   Here is where some YouTube channels miss it all. The description should be engaging and inviting. That’s the only way to lure viewers to hit that subscribe button. Let the description tell viewers what the channel is about and give other important information.
8. Video quality
   Your video is your voice when it comes to promoting your channel. Ensure you give people quality videos with a piece of detailed advice that works for them. Also, remember to upload quality videos regularly to boost the growth of your channel. A good video should have high resolution, among other good qualities.

Filmora - a useful tool to help make creative videos

Being creative and composing powerful videos is a plus if you want your YouTube channel to grow. That’s the tactic that highly ranked subscribers employ during video creation. We use Filmora, a video editing program with advanced features, to transform your video into a work of art. Use it to edit and export your videos at a high resolution of up to 4K. It also lets you layer several video clips with its Picture in Picture track feature.

Other important characteristics

The video should be edited with as little effect as possible. You can edit your video by splitting, merging, rotating, etc., from its interface. Filmora has simple steps for these.

Noise removal
Polish your video by removing unwanted background noise to help improve the overall outcome.

GIF support
You can add GIF images and then import or export your video to YouTube and other platforms

Detach audio
Filmora lets you do audio separation from your video and edit it separately. You can change the background music to your favorite.

Preview
Preview your video frame by frame and make any precise adjustments necessary before you release it to the public.

Advanced formatting
Stylish effects like overlays and transitions can give you a compelling piece of video that will woe subscribers to your channel.

Conclusion

● YouTube is a trustworthy platform that provides a diverse range of activities such as gaming, tutorials, the film industry, and cooking, among many others. Content creators use it to promote their brands and build a database of subscribers. It takes a considerable amount of effort to match the fastest-growing YouTube channels. A major contributing factor to the highly increasing number of subscribers is a clear video that is easily understood. The best video editor, Filmora, can help you achieve a milestone as far as composing a selling video is concerned.

Try It Free Try It Free

YouTube is among the most frequently visited streaming channels. It has risen to fame in the last two years when the pandemic hit the whole world. Business owners, students, and the world have turned to social media for business, entertainment, and educational purposes. And YouTube was the first thought channel to bring everyone on board. With an advanced algorithm, you can find content that perfectly matches your interests easily. This also saw an increase in YouTube subscribers as well as content creators. But wait! You must be wondering about the channels that made it to the top. That’s what this article is yet to disclose to you. Keep reading.

In this article

01 How do popular YouTubers affect our lives?

02 The Top 8 YouTubers Who Will Be the Fastest Growing in 2021

03 How to increase your YouTube subscribers faster.

How do popular YouTubers affect our lives?

Being a website open to the public, YouTube affects our lives dynamically. It depends on how you use the site. It can affect your life either positively or negatively.

- Learning

Through tutorial videos, YouTube has improved learning. Students who choose to work with visual components can refer to YT for in-depth illustrations of various studies. They can freely acquire course videos and other information.

- Remote access

Users are not limited to accessing any site regardless of their locality. With just a click of a button, you can get any information, such as how to use a product or service. You can also contact a content creator via community comments on their pages.

- Entertainment

This is an excellent platform for people to interact and keep busy with trending videos and music. You can also search for other Do It Yourself videos to try out home remedies.

- Earnings

You can earn money through YouTube once you hit the 1,000-subscription mark. You can also link your Google Adsense account for additional earning opportunities.

The Top 8 YouTubers Who Will Be the Fastest Growing in 2021

Check out the fastest-growing YouTubers who gained high popularity in 2021. They dwell in a variety of sections ranging from film production, children’s stories, gardening, startups, and many other categories.

• Jeferee Star

He started in 2006 and has risen to be a YouTube star today. Before building his YT base, Jeferee started making it big on Myspace. He is still recognized for his make-up talent. But it is his melodious singing that brought him to fame. He currently has about 17 million subscribers, having gained over 5 million followers last year.

• Goldmines Telefilms

With movies, songs, and comedy combined, Goldmines Telefilms has also seen many subscribers resolve to its content. It currently has a subscriber base of about 30 million, having gained over 10 million subscribers in 2020. Their secret lies in driving the audience’s attention.

• Inventor 101

Many people have resolved to do business online lately. More startups are being launched each day. Inventor 101 dwells on giving tips on everyday life hacks and how to survive business shortfalls. This channel has grown immensely since April 2019, going from 50,000 to about 1.3 million subscribers.

• Urban Gardening

Many people become innovative after spending more time at home. Gardening is one activity that topped the list of starter adventures. This saw the Urban Gardening channel rise to fame, getting up to 800 thousand subscribers in a short period. Look through for how-to guides and other tips on home gardening.

• Cocomelon

Kids love singing along to lovely tunes. Cocomelon brings to your screen cute nursery rhymes and knows how to keep kids locked in through 3D videos and fun-filled songs. The YouTube channel saw a drastic rise from 2005 with 36 million subscribers to 85 million subscribers today.

• T-Series

T-Series is among the increasing number of YouTubes in the film industry. It has been keeping viewers entertained with its ever-increasing Indian movies. Led by Sh. Gulshan Kumar, the channel had a rise of about 40 million this year, rising to 166 million subscribers currently.

• Felix Arvid

Known as PewDiePie, Felix has seen a drastic increase in the past year. His channel is about jokes that appeal to both young and old viewers. He has so far managed to reach about 101 million subscribers this year. His channel has gained 6.63 million subscribers.

• Just Eat

This is an online takeaway company that has steered home food deliveries. Before the spike in subscribers, Just Eat had been running for over 10 years and currently has a total of 60 million subscribers in 2021, up from the initial 2.4 million in 2011.

How to increase your YouTube subscribers faster

1. Long videos should be published.
   Research shows that the possibility of longer videos ranking high in search engines is greater than shorter ones. Aim for your video to rank high in YouTube’s search engine. The best way is to have longer videos that show detailed information to viewers.
2. Optimize watch time.
   YouTube also factors in the watch time, both for SEO results and promotional purposes. Videos with a high watch time are likely to be promoted on the YouTube homepage. You can use lots of patterns interrupts to keep people watching or include graphics to help them focus more.
3. Embed your videos into blog posts.
   Blogs are a great way to tell your viewers what your product brings to the table. If you can get someone to read your post, then it shows they like your stuff. So, embed your video and let them learn via detailed steps, and they’ll probably subscribe to your channel.
4. Add a brand watermark.
   A branding watermark helps viewers subscribe to your channel right inside the video. You can use a link that looks like a “YT subscribe” button. Also, make it large enough to be visible at a glance.
5. Promote videos on the end screen.
   Remember that the more someone watches your videos, the higher the chances of them subscribing to your channel. So, do the trick and promote your next video on the end screen of the current video. This will make a viewer watch more and more of your videos, and probably subscribe to your channel.
6. Respond to every comment.
   Show that you care. And note that every comment or review matters a lot to your brand. So, strive to respond to every comment that a viewer leaves on your page.
7. Give thought to the channel description.
   Here is where some YouTube channels miss it all. The description should be engaging and inviting. That’s the only way to lure viewers to hit that subscribe button. Let the description tell viewers what the channel is about and give other important information.
8. Video quality
   Your video is your voice when it comes to promoting your channel. Ensure you give people quality videos with a piece of detailed advice that works for them. Also, remember to upload quality videos regularly to boost the growth of your channel. A good video should have high resolution, among other good qualities.

Filmora - a useful tool to help make creative videos

Being creative and composing powerful videos is a plus if you want your YouTube channel to grow. That’s the tactic that highly ranked subscribers employ during video creation. We use Filmora, a video editing program with advanced features, to transform your video into a work of art. Use it to edit and export your videos at a high resolution of up to 4K. It also lets you layer several video clips with its Picture in Picture track feature.

Other important characteristics

The video should be edited with as little effect as possible. You can edit your video by splitting, merging, rotating, etc., from its interface. Filmora has simple steps for these.

Noise removal
Polish your video by removing unwanted background noise to help improve the overall outcome.

GIF support
You can add GIF images and then import or export your video to YouTube and other platforms

Detach audio
Filmora lets you do audio separation from your video and edit it separately. You can change the background music to your favorite.

Preview
Preview your video frame by frame and make any precise adjustments necessary before you release it to the public.

Advanced formatting
Stylish effects like overlays and transitions can give you a compelling piece of video that will woe subscribers to your channel.

Conclusion

● YouTube is a trustworthy platform that provides a diverse range of activities such as gaming, tutorials, the film industry, and cooking, among many others. Content creators use it to promote their brands and build a database of subscribers. It takes a considerable amount of effort to match the fastest-growing YouTube channels. A major contributing factor to the highly increasing number of subscribers is a clear video that is easily understood. The best video editor, Filmora, can help you achieve a milestone as far as composing a selling video is concerned.

The Blueprint for Building an Iconic Online Identity on YouTube

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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