2024 Approved Discover Why AV1 Is a Game Changer for YouTube Viewers

Discover Why AV1 Is a Game Changer for YouTube Viewers

Do you notice that many YouTube videos have been streamed in AV1? YouTube AV1 just happened suddenly a few years ago. This article will inform you about all the things you want to know about AV1 Youtube settings. I will let you know the tutorial to turn in AV1 settings on YouTube and the reason why should choose AV1 along with the others, and some more things about AV1.

Part 1: How to turn on AV1 settings on YouTube?

Do you wonder how to turn on AV1 settings on YouTube? For your information, AV1 is a video codec that is developed by a consortium of companies. It offers you advanced compression, enabling you to do smoother HD streaming and data savings for the video. Google also has already implemented AV1 use on YouTube. To turn on AV1 settings on YouTube, here are the steps:

Step1Go to playback and performance

To turn on the AV1 settings, go to your YouTube account, after that click “Playback and Performance”.
In the AV1 settings. Besides “Auto (Recommended)”, there are other two options, which are “Prefer AV1 for SD” and also “Always prefer SD”.
“Always Prefer AV1” uses the codec whenever it is available for a video while “Prefer AV1 for SD” limits it to SD videos. There are two options to avoid low-performance devices when AV1 videos are played on YouTube. You can select “Always Prefer AV1” to see if your device performance is good enough when you play videos on YouTube that support AV1.

Step2Test if the AV1 settings are already enabled in your video

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You may ask how to confirm your YouTube videos are playing with AV1 Codec. Well, you can search playlist on YouTube with the keywords “4K, 5K, and 8K videos with the new AV1 Codec “. You can test it by playing one of the videos. You have to right-click on the media player and then select “Stats for nerd”. If it shows the av01 codec there, then the AV1 settings are enabled already.

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## Part 2: Why choose AV1 over VP9 and other formats?

Now, do you need a reason why you should choose AV1 compared to VP9 and the others? As you know, there is also another video codec like VP9. There are also the others such as VVC, and many more. So what is the superiority of AV1 over the others? I will let you know why you should choose AV1 in this part.

The main thing is, as mentioned before, AV1 is developed by a consortium of companies founded in 2015. It is supported by The Alliance for Open Media (AOMedia) such as Amazon, Facebook, Google, Microsoft, and Netflix, and also by web browser developers and semiconductor firms. Aomedia made it clear the algorithm is free-to-use. It means that there are no greedy negotiators that will be dependent on the developers.

Also, these days, with a format that provides a much smaller workload for internet providers. Their today focus is, that AV1 can reach the quality but can get the job done with 20% more efficiency. Then, with AV1 encoding, a “standard” 4K movie will be much more accessible than it is now. These are some more reasons why you should choose AV1.

1. Royalty-free

As mentioned before, AV1 is royalty-free. AV1 is such a next-generation of royalty video codec. It means that it is not just free to use, but also free of charge, obligations, or even liability. It is an open and royalty-free video codec that the video platform will not charge to pay royalties to the Moving Picture Experts Group (MPEG), the developer of video codecs.

When it comes to the group that will ask for the royalty, MPEG is not the only one. There are also other patent groups and companies that can ask for it. Aomedia integrated Google, Mozilla, and Cisco, while they were busy creating their new video codec. However, the three companies joined together to create one codec to beat them all.

2. Better performance

It is said that the AV1 codec is 30% more efficient. According to the tests conducted by Moscow State University, AV1 can outperform AV1 by about 28% in the efficiency of encoding and decoding. As per the performance graph from the Graphics & Media Lab Video Group, MSU below, AV1 can offer the exactly same quality as X264 at 55% of the average bitrate.

AV1 is designed so exclusively to function better than all the other codecs in the market. It is an open-sourced codec with simple patent licensing, and the integration manages to save, as mentioned, up to 30% of the bandwidth for the exactly same image quality. In other words, with AV1, distributors can send streams much faster and cheaper and we can enjoy higher definitions in the same bandwidth.

3. AV2 to come in the future

AV1 is undoubtedly superior if we compare it to other available video codecs and the exploration of the codec technology AV2 has already begun. This is such an early performance evaluation. There is some interesting part of the exploration development of AV2, such as multiple line selection for Intra prediction can make you select not just neighboring row/column for directional prediction. The same tool also exists in VVC.

There are also three essential improvements, which are simplifying the existing feature (also complete removal) and picking the tool used by VVC/H.266 (It is lack originality but so much work on it) and improvement periodically improvement of an existing tool, it is too few and also not original. We haven’t known yet when AV2 will be done completely though, maybe there still be some more essential improvements.

Part 3: What’s the best video editor for YouTubers with AV1 format?

When we talk about YouTube, it feels incomplete if we don’t talk about the video editor. So, what is the best video editing software for YouTubers with AV1 format? Yes, it is Filmora . It is such a great video editing software that allows you to import and edit many video file formats. Filmora also allows users to export AV1 MP4 format video and then can directly upload it to YouTube.

Filmora gives some ways to export your videos. Here are the five ways. You can also customize the export settings then you can save them to reuse the same settings next time. The first is you can export your project file and video to the local computer. It supports export as MP4, AVI, WMV, AV1, MOV, GoPro Cineform, F4V, MKV, TS, and 3GP.

After that, you can export your video to any device you want, such as iPhone, iPad, Apple TV, Apple TV 4K, iPod, Samsung Galaxy, Smart Phone, Android Generic, Google Pixel, Xbox One, PlayStation 4, PSP, and Smart TV. Then you can upload it to YouTube, Filmora provides you to export your video to Youtube directly. All you need to do is logging your Youtube account and export.

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Part 4: FAQ: Does YouTube use AV1 or VP9?

For today, YouTube encodes all the videos with the VP9 codec, but for some reason displays for low view count videos. AV1 usage also had been pushed to very low view counts. When it comes to cost or quality tradeoffs, AV1 took about 18 times longer to encode than x264.

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Part 4: FAQ: Does YouTube use AV1 or VP9?

The Psychology Behind Catchy Titles in Haul Videos

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You’re probably familiar with haul videos if you’re highly familiar with YouTube in recent years. This type of content can offer immense benefits to both influencers and small retail businesses.

Though they may not be quite as existent as they once were, it’s still essential to know the potential effect of these try-on-haul videos. They are valuable to spread the word about your brand and attract helpful content for your target audience. Here’s a quick guide to learn the ins and outs of haul videos.

Part 1: What is a Haul Video?

Generally, a haul video is a recording of someone showcasing a collection of purchases. They may go into depth about what each product is, their shopping experience, and their initial impressions as a whole. A haul generally consists of products from a single retailer, a specific collection of shops, or at least a particular category. The products can be confined to one niche or brand, or type.

Such haul videos initially gained importance or hype around 2006/2007 through the community of beauty vloggers on YouTube as YouTube try-on-haul videos. And since the market for them isn’t that saturated, it could be an exciting time for businesses to dive in.

Haul videos generally contain products that the influencer has selected to define why they liked each item promptly. In certain sections or niches like makeup or clothing haul videos, the person may even try to offer the viewer an honest whole first impression.

Part 2: Why is Haul Videos Popular?

Having YouTube as a source of everyone’s daily dose of entertainment, we can’t help but wonder why haul videos tend to be so famous. Most YouTubers create at least one haul video regardless of their niche. They could be grocery hauls; underwear hauls, weird candy hauls, face mask hauls, candle hauls, and more. And the list goes on and on.

They are popular because they can help you connect to potential consumers via influencers as a small retail business. Generally, viewers watch and subscribe to YouTube videos of influencers or creators they trust or share similar preferences in products.

So when that influencer shares a collection of their favorite products, the viewers might decide to purchase one as well.

On the influencer side, haul videos can offer a way to share valuable content with your audience. If you have a YouTube channel, Instagram account, Facebook page, or blog, providing insights on the products you love can help your audience shape their own purchasing decisions.

It also creates a natural way to infuse some brand-related content into your content creation strategy. This can lead to profitable connections for your business in the future.

And since we’re very much intrigued by the glorifying fast fashion, excessive materialism, and hoarding, I’m getting my hands dirty with information. So, here’s what I’ve gathered:

Part 3: Get Inspired from Fashion YouTubers to Find Out the Point of Try on Hauls

Admit it; we gather most of our fashion inspiration from celebrities or YouTubers who know what’s cooking in the fashion scenes. They’ve become trendsetters, and thus we follow in their footsteps as all of us want to look great, which is why we’ve culled up a shortlist of YouTubers who you can follow for your seasonal or daily fashion or beauty inspiration! So, read on and put your glam on!

1. Tanya Burr

Tanya is a UK-based influencer who continuously posts all you need to know about fashion and makeup. Her sense of style, comfy outfits, and easy-going personality will surely attract you and give you a good idea of some unique international brands as well.

2. Heli Ved

With her tons of try-on-haul videos and vlogs, she will entertain you like no other. A lively diva who preaches fashion, style, shopping, and much more.

3. Debasree Banerjee

This YouTuber can be your long-distance shopping and makeup partner by showing you a diverse range of products that’ll suit you best, from high-end styles to skincare basics.

4. Kathleen Lights

Kathleen is a 22-year-old beauty Youtuber who discusses everything from comparisons to product reviews to collection videos and entire product hauls.

5. Alexandra Garza

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Alex Garza is a licensed cosmetologist, and she also works as a makeup artist for Benefit Cosmetics. Her channel features a cornucopia of reviews, haul videos, tutorials, and even wedding advice.

Part 4: How to Make a Catchy Haul Video?

Haul videos are easy and fun to shoot. It’s a great way of showcasing your followers and subscribers your personal style, how you shop and what your favorite stores are. Keeping in mind the mantras used by famous haul video creators, we’ve gathered a step-by-step guide below using which you can instantly create a catchy try-on haul video.

1. Create a good setup

Have ideal filming set up or area. Make sure that the lighting is accurate – not enough light will make the video dark. It is often best to film such haul videos during the day, using natural sunlight. However, you can also use desk lamps to help enhance the lighting situation.

2. Do a test video first with your shooting equipment

Put your camera on a flat surface if available. You can also use your computer’s webcam to shoot your haul video, once it is of excellent quality. You can sit on a chair or desk while facing the camera or even on the floor.

You can even take someone else to film the video for you! Try filming some test videos to check if the camera position is fine and the microphone is working. You’re ready to film once you’re satisfied.

3. Speak clearly and perform better

Speak in a clear voice, and gaze directly at the camera. You need to crack a few jokes or smile often throughout the video – you don’t want to come across as a serious or boring person to your viewers! Make sure that you’re comfortable presenting in front of a camera.

Begin by greeting the viewers (a simple “Hello, everyone!”), then you can offer a prompt description of your shopping trip. You can tell them the stores you visited or in-store events that occurred while there, like giveaways.

Act as if you’re directly conversing with one of your friends – it’s one of the comfy tricks you can follow. You can write some keywords if you think it would help and pin it somewhere where you can look through it quickly, such as the camera tripod or on the wall surface behind the camera or computer.

4. Clearly show off the products you bought

Show off the products you got! Hold the camera and show them to the audience in depth. You can also describe why you purchased each item, the price, plus any special discounts. Moreover, it is a great idea to keep all of your receipts and bills.

5. Don’t forget to use an ideal video editor

Use a video editing program to revamp your raw footage and make it look more professional. In excitement, you’d want to upload it as quickly as you can, but it’s better to invest a little time editing it so that you can publish a video with superb quality.

If there are any sections in your video that you don’t look for in the finished product, you can remove them. Plus, you can add special effects such as floating text and captions. All of this can be instantly done with the beginner-friendly and popular video editing program by Wondershare Filmora.

Within the new era of Filmora! Wondershare Filmora X is here with features like keyframing, motion tracking, audio ducking, and more. The audio ducking element is reliable for haul videos, notably as it lowers the background volume when a voiceover appears. And, this can be implemented in different ways while editing the video.

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If you have a social network page or a blog that you would like your YouTube viewers to consider worth checking, you can create short-form content either at the beginning or end of the video, with the short message and a URL. They’ll indeed check out your blog if your subscribers enjoy your content! And, it’s a friendly manner to build an audience and get traffic to your other pages!

Conclusion

Our final verdict is that haul videos are just entertaining to make and fun to watch with all the discussion above! Such videos can manipulate consumer trends and shape the meaning-making of individuals. They allow you to explore fun even just by living vicariously and shopping all the way long! Also, it’s equally important to consider further beautifying video through the most accessible yet professional editing programs like the Wondershare Filmora. What’s your favorite haul video to watch? Comment them down below.