Creating a Narrative Structure in Online Video Tutorials

How to structure YouTube videos

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

From Zero to Hero: Creating an Online Gaming Empire

The Guide to Starting a Successful YouTube Gaming Channel

Richard Bennett

Oct 26, 2023• Proven solutions

0

Now is the best and easiest time in history for you to start a YouTube gaming channel. Yet a profitable channel? That’s another story. In this article, I am going to highlight the key elements you need to become the best YouTube gamer you can be.

Table of Content:

1. Have a Greater Purpose
2. Create an Identity
3. Type of Gaming Videos
4. Have a Budget
5. Optimization Matter
6. Be Cautious of Content Strike and Demonetization

Starting a gaming channel today will mean that you will be a small fish in a big ocean. The amount of content on YouTube is massive, and in order to stand out, you will need three intangibles:

- Patience

- Consistency

- Creativity

If you are willing to commit to this long term, then it’s the best time in history for you to start a YouTube gaming channel.

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It’s the best time because you will have so many pioneers and successful creators to draw inspiration and knowledge from. You’ll be standing on the shoulders of giants like PewDiePie, Markiplier, Jacksepticeye, and CinnamonToastKen.

The trail has been blazed and you’re in the new frontier. Now, here’s what you need to know about starting a YouTube gaming channel.

1. Have a Greater Purpose

According to Tubular Insights , 15% of all content on YouTube is related to video games. That’s a lot.

Additionally, as of 2018, YouTube has a new monetization requirement. To enable monetization, you will need 1,000 subscribers and 4,000 hours of watch time in the last 12 months.

If you think you can make a few videos and start making money, I’m sorry, but I’ll have to disappoint you. YouTube is fun and a wonderful way to increase the social aspect of gaming and enhance your enjoyment. Approach it the same way you’ve approached gaming all along, as a fun way to spend your time.

Enjoy the journey… and what a journey it can be. Do it for the love of playing games and making videos, and not about getting subscribers or views. If you don’t change your attitude, it’s a grueling climb if all you want is to reach the finish line (which is nowhere in sight).

Why am I telling you this? Well, if you don’t have a greater purpose than simply growing subscribers and making money off YouTube, then you are going to get discouraged and give up. It’s not a get-rich-fast plan.

Here is how you find your greater purpose:

1. Give Value

You want to make good YouTube gaming content like those popular YouTubers that came before you.

But… what makes good YouTube content?

Simply put, good content should exhibit these factors:

Entertaining: Tell a story and sensationalize the emotions that come out of you when you play games.

Educational: Find hidden stages, new tricks, and talk about the lore and history that brought this game to life.

Inspiring: Encourage viewers to try new games and play along. Help people discover their next pastime and thank viewers for spending their time with you.

This is what gives your content value, and creating content with value should be your ultimate purpose. Making your viewers feel good is, in a way, better than money, no?

2. Make YouTube a Part of Your Daily/Weekly Ritual

YouTube should be a part of your regular schedule.

At first, it’ll be easy. Like anything new, your YouTube channel will have a novelty to it. It’s this exciting new project that you have.

But after the first month, that excitement will dampen. By the third month, it’ll become familiar. Here’s where you have to fight the urge to stop. This is where author, Seth Godin calls The Dip .

It’s now working. And like all work, you’ll have to schedule it into your daily life. You’ll have to prioritize YouTube above hanging out with friends, watching another movie, or playing video games without the strain of recording it and being entertaining/educating/inspiring.

However, if you are getting fulfillment from YouTube, you won’t stop even when the going gets hard. Like being a parent, it’s not always fun, but it should always be fulfilling.

Pro Tip: Mark when you are going to be working on YouTube in a calendar, so when someone asks you to hang out or go for dinner, you can check it and let them know you already have plans.

3. Have a Passion to Get Better At Every Step

There are many stages to producing a YouTube video, from pre-production to production to post-production. And within those stages are countless steps.

If YouTube is what you want to do, perhaps the greatest purpose you can have is improving on each of those skill sets along the way.

In the beginning, you will have a surplus of ideas, but once your initial stock of video ideas run dry, you will need to practice coming up with more ideas .

You’ll get better at recording your gameplay, at speaking on camera, at editing your footage, at optimizing your content, and at sharing your videos.

You will enjoy certain steps more than others, but if you are passionate, you will find comfort in striving to improve in each one, little by little.

Pro Tip:Focus on telling a great story . In every video, you should have an objective you want to accomplish. You want to beat a stage, you want to learn a new skill, etc. Once you nail that, all the other elements (screen recording, editing, and your commentary) will fall into place to guide your story from beginning to end.

2. Create an Identity

Your personality and your channel will need to go through a littlebranding exercise . You need to find what sets yourself apart from all the other gaming channels on the Internet. Ask yourself, and be honest with the answer: Why should anyone care about my channel?

1. Be Original

Take inspiration from other YouTubers and adjust it so that it’s unique. You cannot copy the ideas of popular YouTubers, because the public can see that. They can tell the difference between originality and imitation.

Being original doesn’t mean doing something that has never been done before.

Take a look at Jacksepticeye and Markiplier, both are popular YouTubers recognized for their colorful hair, mass use of profanity, and their Let’s Play style of gaming videos. But if you watch their videos, you can see that they are not copying each other but rather adjusting what has proven to be effective to suit their personality.

If something inspires you and you want to make an original version yourself, don’t think that you need to do something completely different, rather ask, how can I make that awesome thing better?

2. Focus on a Specific Aspect of Game

Odds are, you’ll end up playing the same game as other YouTubers. If you’re playing a popular game, then it’s going to be hard for you to establish an audience if your videos are broad.

Consider how your viewers will discover your videos. Are they going to find you through search? If so, what are they searching? There are many aspects to a video game: characters, glitches, stages, etc.

Find a specific aspect of the game to focus on.

Take YouTuber, NoughtPointFourLive, who instead of playing the game via a linear campaign, finds ridiculous situations, odd tricks, and easter eggs in Grand Theft Auto:

3. Hook Audience With Something Funny Or Interesting — And Lead Up To It

Every video you make should tell a story. It doesn’t matter if the storyline is the one in the video game or if it’s happening to you in real life. What matters is that you are aware of where the climax is.

The climax is what your story hinges on: it’s when Mario confronts Bowser.

This is what your audience is watching for. They want to know who wins.

To hook your audience right away, open with the most exciting part. The bit leading up to the climax. But don’t give away the ending. You want to hook them. Give a promise that this video is worth watching and that eventually, it will deliver.

Check out this example from YouTuber, Lachlan playing Fortnite and landing back at Spawn Island, an artillery-filled waiting area for players before the game starts.

This structure can be applied with humor as well as climatic events. If you open with something funny, it gets the viewer engaged immediately. They want to know what led up to that humorous moment.

Take a look at this example from YouTuber, Jelly. He does a great job at injecting humor into his first few seconds of video.

3. Type of Gaming Videos

There are no rules to making gaming videos. As long as it’s worth watching and you aren’t stealing content, that is all that matters. Nevertheless, there are a few standard types of gaming videos that have been established over the years.

1. Let’s Plays

Turn the game on and start playing. Let’s Plays give you a lot of freedom to explore the game and let your personality show in the commentary. You don’t need to play with a strategy, but do have a particular goal in mind (Finishing a level, for example).

Let’s Plays are more about watching you experience the game. A demographic of people watching Let’s Plays are those that don’t have the game themselves, but still want to experience it. Let them live vicariously through you.

2. Reviews

When you’re deciding whether or not to buy a new product where do you go to research? Google and YouTube. If you have a lot of interesting insights after playing a game, making reviews videos might just be your calling. There are many games on the market, and for consumers, it can get overwhelming. Reviews help others decide whether they should invest their money and their time into that specific game or continue searching.

3. Walkthrough

Unlike Let’s Plays and reviews, walkthrough videos are mapped out and structured to help the viewers pass the game while experiencing events, side quests, and characters they would otherwise have missed.

4. Reactions

Misery or excitement, when you genuinely react to an event in a game, the audience gets to experience it along your side. Give the moment a bit of lead up, let people know what you are expecting, and then surprise yourself. Reaction videos are great because they are spontaneous and a wonderful form of presenting your personality.

5. Skills

Video games are hard to master. But if you think you are proficient in an aspect of the game, show off your moves. Is there a particular trick that you can do? Is there a stage you can beat quickly? Are you able to take down your enemy with ease? Prove it.

4. Have a Budget

When you begin your YouTube gaming journey, you are going to see a lot of established YouTubers showing off their gear. It’s easy to get carried away with equipment, but we recommend setting a budget and staying within it to start.

What’s a good budget for YouTubers? Some might say you can do it for $600 and others say $3000. That’s a big range.

What you need to ask yourself is what do you currently have.

Are you starting with nothing? Or do you have some essentials? If you have a computer, which can play the game of your choice, you don’t need to spend $2000 on a new one. Look at what you currently have before buying new stuff.

Here is what you will need to get the best results:

- Microphone (Average cost: $100)

- Webcam (Average cost: $100)

- Editing Software (Average cost: $300)

- PC that can handle recording, editing, rendering, uploading, etc. (Average cost: $2,000)

If you are starting out, all you need is a computer with a capable CPU and GPU, a webcam, a microphone, and a free encoding software, such as OBS , and you will be able to stream.

Even PewDiePie started with a basic gaming setup.

I don’t recommend blowing your life savings on all the equipment you want. Don’t have a powerful computer? There are games such as Minecraft and Roblox that are less taxing to your computer, if you don’t have a powerful one.

There are ways to work around it, if you don’t currently have the funds. Being a YouTuber is all about being resourceful and creative.

You don’t need professional editing software, there are affordable ones such as Wondershare Filmora that have all the capabilities.

1. Many Games Are Free

Here’s the great thing about starting as a video game YouTuber, you don’t need to pay for any games. I’m not only talking about the crappy Flash games on the Internet, but massively popular games such as Fortnite and DOTA are also free to start playing as well.

If you’re strapped for cash. Start your channel playing free games and work your way towards more expensive games.

2. Some Software Are Free As Well

OBS: This streaming software allows you to capture your game in top quality and broadcast it directly to YouTube. It’s a simple setup , and it’s completely free.

Audacity: This audio recording and editing software is great if you want to improve the quality of your audio by removing background noise or combining clips.

GIMP: Probably the closest free product to Photoshop you can find. GIMP will help you perform basic image manipulation. It’s not as user friendly as Photoshop, but you can learn the fundamentals here as you save up for the Creative Cloud subscription plan.

5. Optimization Matters

Gaming is arguably the most popular genre on YouTube. So, how is your little video going to be discovered in this vast sea of gaming content?

The answer: with a good optimization strategy.

1. Tags and Title

When conceptualizing your next video, consider what your viewers are going to search to find it. This will help you focus your gameplay to meet the demand of this untapped (or more specific) audience.

You can use a plugin called VidIQ to see the keyword score by simply searching for the content you think your viewers are interested in watching.

If you’re playing Fortnite, and your keyword is simply “Fortnite” you’re using a highly searched term, but the competition is very high as well. The odds of your ranking is incredibly tough as the overall keyword score is 61/100.

However, if you focus on a more specific aspect of the game to make a video around, such as a character, you can heighten your chance at being discovered.

Take the example below, where I added the keyword “Striker” to the search. Its overall keyword score is 87/100, that’s 26 points better in the keyword score, compared to just “Fortnite.”

This will help you identify the content you should be making and then use that keyword knowledge to write a good title and a list of 5-15 tags.

Few more tips to improving your titles include:

- Avoid uninspiring words like “Fun,” “Exciting,” or “Great.”

- Once you have a title do a quick search to see if it already exists. Common titles make it harder for yours to rank.

- Have the title relate to the game. If there are certain words or phrases that players are familiar with, go ahead and use it.

- Make it click-worthy by promising something unique, but don’t mislead viewers.

2. Create Awesome Thumbnails

It doesn’t matter how awesome your video is, if the thumbnail image is boring, nobody will want to click into it. And if nobody clicks into it, you won’t get any views. Simple.

What makes a good thumbnail image?

1. Don’t use the random images YouTube picks for you
2. Have an expressive picture of a human face (preferably of yours, because it’s your gaming channel and you’re the star)

Take a look at The Syndicate Project’s thumbnails and how it evokes an intensity that makes you want to click — or scream with excitement. Both good things.

1. Don’t want to use your face? Create a character for yourself or to represent your channel. Or used the characters from the actual game.

Check out the colorful thumbnails from VanossGaming, where the owl is the mascot of their channel.

1. Use readable text or emojis

If you don’t have Photoshop or don’t have strong design skills, check out Wondershare Pixstudio , a drag-and-drop design tool that makes creating thumbnails easy.

3. Engage with Other Gamers

Don’t forget that YouTube is a social media platform.

It’s all about being a part of a YouTube community, and while you can’t interact with every creator on the platform, you can find those within your niche or specific game and chat with them. Leave a comment if you like their video or have constructive feedback.

Additionally, viewer engagements such as likes and comments have shown to have an indirect effect on your video ranking. That is why you should encourage your viewers to “smash” the like button or join in a conversation by asking them a question in your video.

6. Be Cautious of Content Strike and Demonetization

1. Cause for Demonetization

The YouTube monetization landscape has changed a lot for creators in the past few years. The guidelines are always being adjusted to serve both creators and advertisers. If you’re thinking of making money from YouTube ads, you have to be aware that there are types of content that turn advertisers off, and YouTube knows it. Here are some reasons that YouTube will choose to demonetize your videos:

- Excessive or gratuitous violence

- Hateful content: promotes discrimination or disparages or humiliates and individual or group of people (race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, etc.)

- Inappropriate use of family entertainment characters

- Incendiary and demeaning content: disrespectful languages that shame or insult an individual or group

2. Avoiding Copyright Strike

Thanks to the fair use doctrine, you’re allowed to take video game content and make videos from it without acquiring permission from the people who made the game.

However, if you step across the fair use line, you can be penalized for violating copyright infringement.

If you get three strikes from YouTube in 90 days, your account and videos will be removed and you won’t be allowed to create a new channel.

Before you publish your video ask yourself these questions, if you answer yes to any of them then you have met fair use standards:

- Is your content creative or educational?

- Is there more original content than copyrighted content?

- Is your video benefiting the original content?

I recommend that you learn more about YouTube copyright , and how to build your content so that it doesn’t get flagged.

Beyond all that, it’s about playing games, having a good time, and meeting awesome people like yourself. Enjoy the journey and take pleasure in every little achievement, be it in the game or on YouTube.

Key Takeaways

1. Don’t go into YouTube gaming for the money, but rather to improve your skills and other people’s lives.
2. Find something special about your channel that people can’t find anywhere else.
3. YouTube gaming can be as cheap and as expensive as you want, create a budget to stay within your limits.
4. Understand optimization to improve your chances of viewers finding your content.
5. Don’t be hateful or advertisers will avoid you, and don’t steal other people’s content without crediting the original creator.
6. Give yourself a unique YouTube gaming channel name .

What’s stopping you from starting your YouTube gaming channel? Let us know in the comment box below!

Best Screen Recorder & Video Editor for Gamers

If you want to record the gameplay and edit it with some text and titles, or creative transitions and effects, I highly recommend you try Wondershare Filmora , which is easy to use yet powerful enough with its editing tools and effects templates. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Now is the best and easiest time in history for you to start a YouTube gaming channel. Yet a profitable channel? That’s another story. In this article, I am going to highlight the key elements you need to become the best YouTube gamer you can be.

Table of Content:

1. Have a Greater Purpose
2. Create an Identity
3. Type of Gaming Videos
4. Have a Budget
5. Optimization Matter
6. Be Cautious of Content Strike and Demonetization

Starting a gaming channel today will mean that you will be a small fish in a big ocean. The amount of content on YouTube is massive, and in order to stand out, you will need three intangibles:

- Patience

- Consistency

- Creativity

If you are willing to commit to this long term, then it’s the best time in history for you to start a YouTube gaming channel.

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It’s the best time because you will have so many pioneers and successful creators to draw inspiration and knowledge from. You’ll be standing on the shoulders of giants like PewDiePie, Markiplier, Jacksepticeye, and CinnamonToastKen.

The trail has been blazed and you’re in the new frontier. Now, here’s what you need to know about starting a YouTube gaming channel.

1. Have a Greater Purpose

According to Tubular Insights , 15% of all content on YouTube is related to video games. That’s a lot.

Additionally, as of 2018, YouTube has a new monetization requirement. To enable monetization, you will need 1,000 subscribers and 4,000 hours of watch time in the last 12 months.

If you think you can make a few videos and start making money, I’m sorry, but I’ll have to disappoint you. YouTube is fun and a wonderful way to increase the social aspect of gaming and enhance your enjoyment. Approach it the same way you’ve approached gaming all along, as a fun way to spend your time.

Enjoy the journey… and what a journey it can be. Do it for the love of playing games and making videos, and not about getting subscribers or views. If you don’t change your attitude, it’s a grueling climb if all you want is to reach the finish line (which is nowhere in sight).

Why am I telling you this? Well, if you don’t have a greater purpose than simply growing subscribers and making money off YouTube, then you are going to get discouraged and give up. It’s not a get-rich-fast plan.

Here is how you find your greater purpose:

1. Give Value

You want to make good YouTube gaming content like those popular YouTubers that came before you.

But… what makes good YouTube content?

Simply put, good content should exhibit these factors:

Entertaining: Tell a story and sensationalize the emotions that come out of you when you play games.

Educational: Find hidden stages, new tricks, and talk about the lore and history that brought this game to life.

Inspiring: Encourage viewers to try new games and play along. Help people discover their next pastime and thank viewers for spending their time with you.

This is what gives your content value, and creating content with value should be your ultimate purpose. Making your viewers feel good is, in a way, better than money, no?

2. Make YouTube a Part of Your Daily/Weekly Ritual

YouTube should be a part of your regular schedule.

At first, it’ll be easy. Like anything new, your YouTube channel will have a novelty to it. It’s this exciting new project that you have.

But after the first month, that excitement will dampen. By the third month, it’ll become familiar. Here’s where you have to fight the urge to stop. This is where author, Seth Godin calls The Dip .

It’s now working. And like all work, you’ll have to schedule it into your daily life. You’ll have to prioritize YouTube above hanging out with friends, watching another movie, or playing video games without the strain of recording it and being entertaining/educating/inspiring.

However, if you are getting fulfillment from YouTube, you won’t stop even when the going gets hard. Like being a parent, it’s not always fun, but it should always be fulfilling.

Pro Tip: Mark when you are going to be working on YouTube in a calendar, so when someone asks you to hang out or go for dinner, you can check it and let them know you already have plans.

3. Have a Passion to Get Better At Every Step

There are many stages to producing a YouTube video, from pre-production to production to post-production. And within those stages are countless steps.

If YouTube is what you want to do, perhaps the greatest purpose you can have is improving on each of those skill sets along the way.

In the beginning, you will have a surplus of ideas, but once your initial stock of video ideas run dry, you will need to practice coming up with more ideas .

You’ll get better at recording your gameplay, at speaking on camera, at editing your footage, at optimizing your content, and at sharing your videos.

You will enjoy certain steps more than others, but if you are passionate, you will find comfort in striving to improve in each one, little by little.

Pro Tip:Focus on telling a great story . In every video, you should have an objective you want to accomplish. You want to beat a stage, you want to learn a new skill, etc. Once you nail that, all the other elements (screen recording, editing, and your commentary) will fall into place to guide your story from beginning to end.

2. Create an Identity

Your personality and your channel will need to go through a littlebranding exercise . You need to find what sets yourself apart from all the other gaming channels on the Internet. Ask yourself, and be honest with the answer: Why should anyone care about my channel?

1. Be Original

Take inspiration from other YouTubers and adjust it so that it’s unique. You cannot copy the ideas of popular YouTubers, because the public can see that. They can tell the difference between originality and imitation.

Being original doesn’t mean doing something that has never been done before.

Take a look at Jacksepticeye and Markiplier, both are popular YouTubers recognized for their colorful hair, mass use of profanity, and their Let’s Play style of gaming videos. But if you watch their videos, you can see that they are not copying each other but rather adjusting what has proven to be effective to suit their personality.

If something inspires you and you want to make an original version yourself, don’t think that you need to do something completely different, rather ask, how can I make that awesome thing better?

2. Focus on a Specific Aspect of Game

Odds are, you’ll end up playing the same game as other YouTubers. If you’re playing a popular game, then it’s going to be hard for you to establish an audience if your videos are broad.

Consider how your viewers will discover your videos. Are they going to find you through search? If so, what are they searching? There are many aspects to a video game: characters, glitches, stages, etc.

Find a specific aspect of the game to focus on.

Take YouTuber, NoughtPointFourLive, who instead of playing the game via a linear campaign, finds ridiculous situations, odd tricks, and easter eggs in Grand Theft Auto:

3. Hook Audience With Something Funny Or Interesting — And Lead Up To It

Every video you make should tell a story. It doesn’t matter if the storyline is the one in the video game or if it’s happening to you in real life. What matters is that you are aware of where the climax is.

The climax is what your story hinges on: it’s when Mario confronts Bowser.

This is what your audience is watching for. They want to know who wins.

To hook your audience right away, open with the most exciting part. The bit leading up to the climax. But don’t give away the ending. You want to hook them. Give a promise that this video is worth watching and that eventually, it will deliver.

Check out this example from YouTuber, Lachlan playing Fortnite and landing back at Spawn Island, an artillery-filled waiting area for players before the game starts.

This structure can be applied with humor as well as climatic events. If you open with something funny, it gets the viewer engaged immediately. They want to know what led up to that humorous moment.

Take a look at this example from YouTuber, Jelly. He does a great job at injecting humor into his first few seconds of video.

3. Type of Gaming Videos

There are no rules to making gaming videos. As long as it’s worth watching and you aren’t stealing content, that is all that matters. Nevertheless, there are a few standard types of gaming videos that have been established over the years.

1. Let’s Plays

Turn the game on and start playing. Let’s Plays give you a lot of freedom to explore the game and let your personality show in the commentary. You don’t need to play with a strategy, but do have a particular goal in mind (Finishing a level, for example).

Let’s Plays are more about watching you experience the game. A demographic of people watching Let’s Plays are those that don’t have the game themselves, but still want to experience it. Let them live vicariously through you.

2. Reviews

When you’re deciding whether or not to buy a new product where do you go to research? Google and YouTube. If you have a lot of interesting insights after playing a game, making reviews videos might just be your calling. There are many games on the market, and for consumers, it can get overwhelming. Reviews help others decide whether they should invest their money and their time into that specific game or continue searching.

3. Walkthrough

Unlike Let’s Plays and reviews, walkthrough videos are mapped out and structured to help the viewers pass the game while experiencing events, side quests, and characters they would otherwise have missed.

4. Reactions

Misery or excitement, when you genuinely react to an event in a game, the audience gets to experience it along your side. Give the moment a bit of lead up, let people know what you are expecting, and then surprise yourself. Reaction videos are great because they are spontaneous and a wonderful form of presenting your personality.

5. Skills

Video games are hard to master. But if you think you are proficient in an aspect of the game, show off your moves. Is there a particular trick that you can do? Is there a stage you can beat quickly? Are you able to take down your enemy with ease? Prove it.

4. Have a Budget

When you begin your YouTube gaming journey, you are going to see a lot of established YouTubers showing off their gear. It’s easy to get carried away with equipment, but we recommend setting a budget and staying within it to start.

What’s a good budget for YouTubers? Some might say you can do it for $600 and others say $3000. That’s a big range.

What you need to ask yourself is what do you currently have.

Are you starting with nothing? Or do you have some essentials? If you have a computer, which can play the game of your choice, you don’t need to spend $2000 on a new one. Look at what you currently have before buying new stuff.

Here is what you will need to get the best results:

- Microphone (Average cost: $100)

- Webcam (Average cost: $100)

- Editing Software (Average cost: $300)

- PC that can handle recording, editing, rendering, uploading, etc. (Average cost: $2,000)

If you are starting out, all you need is a computer with a capable CPU and GPU, a webcam, a microphone, and a free encoding software, such as OBS , and you will be able to stream.

Even PewDiePie started with a basic gaming setup.

I don’t recommend blowing your life savings on all the equipment you want. Don’t have a powerful computer? There are games such as Minecraft and Roblox that are less taxing to your computer, if you don’t have a powerful one.

There are ways to work around it, if you don’t currently have the funds. Being a YouTuber is all about being resourceful and creative.

You don’t need professional editing software, there are affordable ones such as Wondershare Filmora that have all the capabilities.

1. Many Games Are Free

Here’s the great thing about starting as a video game YouTuber, you don’t need to pay for any games. I’m not only talking about the crappy Flash games on the Internet, but massively popular games such as Fortnite and DOTA are also free to start playing as well.

If you’re strapped for cash. Start your channel playing free games and work your way towards more expensive games.

2. Some Software Are Free As Well

OBS: This streaming software allows you to capture your game in top quality and broadcast it directly to YouTube. It’s a simple setup , and it’s completely free.

Audacity: This audio recording and editing software is great if you want to improve the quality of your audio by removing background noise or combining clips.

GIMP: Probably the closest free product to Photoshop you can find. GIMP will help you perform basic image manipulation. It’s not as user friendly as Photoshop, but you can learn the fundamentals here as you save up for the Creative Cloud subscription plan.

5. Optimization Matters

Gaming is arguably the most popular genre on YouTube. So, how is your little video going to be discovered in this vast sea of gaming content?

The answer: with a good optimization strategy.

1. Tags and Title

When conceptualizing your next video, consider what your viewers are going to search to find it. This will help you focus your gameplay to meet the demand of this untapped (or more specific) audience.

You can use a plugin called VidIQ to see the keyword score by simply searching for the content you think your viewers are interested in watching.

If you’re playing Fortnite, and your keyword is simply “Fortnite” you’re using a highly searched term, but the competition is very high as well. The odds of your ranking is incredibly tough as the overall keyword score is 61/100.

However, if you focus on a more specific aspect of the game to make a video around, such as a character, you can heighten your chance at being discovered.

Take the example below, where I added the keyword “Striker” to the search. Its overall keyword score is 87/100, that’s 26 points better in the keyword score, compared to just “Fortnite.”

This will help you identify the content you should be making and then use that keyword knowledge to write a good title and a list of 5-15 tags.

Few more tips to improving your titles include:

- Avoid uninspiring words like “Fun,” “Exciting,” or “Great.”

- Once you have a title do a quick search to see if it already exists. Common titles make it harder for yours to rank.

- Have the title relate to the game. If there are certain words or phrases that players are familiar with, go ahead and use it.

- Make it click-worthy by promising something unique, but don’t mislead viewers.

2. Create Awesome Thumbnails

It doesn’t matter how awesome your video is, if the thumbnail image is boring, nobody will want to click into it. And if nobody clicks into it, you won’t get any views. Simple.

What makes a good thumbnail image?

1. Don’t use the random images YouTube picks for you
2. Have an expressive picture of a human face (preferably of yours, because it’s your gaming channel and you’re the star)

Take a look at The Syndicate Project’s thumbnails and how it evokes an intensity that makes you want to click — or scream with excitement. Both good things.

1. Don’t want to use your face? Create a character for yourself or to represent your channel. Or used the characters from the actual game.

Check out the colorful thumbnails from VanossGaming, where the owl is the mascot of their channel.

1. Use readable text or emojis

If you don’t have Photoshop or don’t have strong design skills, check out Wondershare Pixstudio , a drag-and-drop design tool that makes creating thumbnails easy.

3. Engage with Other Gamers

Don’t forget that YouTube is a social media platform.

It’s all about being a part of a YouTube community, and while you can’t interact with every creator on the platform, you can find those within your niche or specific game and chat with them. Leave a comment if you like their video or have constructive feedback.

Additionally, viewer engagements such as likes and comments have shown to have an indirect effect on your video ranking. That is why you should encourage your viewers to “smash” the like button or join in a conversation by asking them a question in your video.

6. Be Cautious of Content Strike and Demonetization

1. Cause for Demonetization

The YouTube monetization landscape has changed a lot for creators in the past few years. The guidelines are always being adjusted to serve both creators and advertisers. If you’re thinking of making money from YouTube ads, you have to be aware that there are types of content that turn advertisers off, and YouTube knows it. Here are some reasons that YouTube will choose to demonetize your videos:

- Excessive or gratuitous violence

- Hateful content: promotes discrimination or disparages or humiliates and individual or group of people (race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, etc.)

- Inappropriate use of family entertainment characters

- Incendiary and demeaning content: disrespectful languages that shame or insult an individual or group

2. Avoiding Copyright Strike

Thanks to the fair use doctrine, you’re allowed to take video game content and make videos from it without acquiring permission from the people who made the game.

However, if you step across the fair use line, you can be penalized for violating copyright infringement.

If you get three strikes from YouTube in 90 days, your account and videos will be removed and you won’t be allowed to create a new channel.

Before you publish your video ask yourself these questions, if you answer yes to any of them then you have met fair use standards:

- Is your content creative or educational?

- Is there more original content than copyrighted content?

- Is your video benefiting the original content?

I recommend that you learn more about YouTube copyright , and how to build your content so that it doesn’t get flagged.

Beyond all that, it’s about playing games, having a good time, and meeting awesome people like yourself. Enjoy the journey and take pleasure in every little achievement, be it in the game or on YouTube.

Key Takeaways

1. Don’t go into YouTube gaming for the money, but rather to improve your skills and other people’s lives.
2. Find something special about your channel that people can’t find anywhere else.
3. YouTube gaming can be as cheap and as expensive as you want, create a budget to stay within your limits.
4. Understand optimization to improve your chances of viewers finding your content.
5. Don’t be hateful or advertisers will avoid you, and don’t steal other people’s content without crediting the original creator.
6. Give yourself a unique YouTube gaming channel name .

What’s stopping you from starting your YouTube gaming channel? Let us know in the comment box below!

Best Screen Recorder & Video Editor for Gamers

If you want to record the gameplay and edit it with some text and titles, or creative transitions and effects, I highly recommend you try Wondershare Filmora , which is easy to use yet powerful enough with its editing tools and effects templates. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Now is the best and easiest time in history for you to start a YouTube gaming channel. Yet a profitable channel? That’s another story. In this article, I am going to highlight the key elements you need to become the best YouTube gamer you can be.

Table of Content:

1. Have a Greater Purpose
2. Create an Identity
3. Type of Gaming Videos
4. Have a Budget
5. Optimization Matter
6. Be Cautious of Content Strike and Demonetization

Starting a gaming channel today will mean that you will be a small fish in a big ocean. The amount of content on YouTube is massive, and in order to stand out, you will need three intangibles:

- Patience

- Consistency

- Creativity

If you are willing to commit to this long term, then it’s the best time in history for you to start a YouTube gaming channel.

The All-in-One Screen Recorder & Video Editor

• Record desktop screen, voiceover, and webcam simultaneously
• Edit recorded clips quickly with a wide range of professional tools
• Built-in plentiful templates and effects
• Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Secure Download

It’s the best time because you will have so many pioneers and successful creators to draw inspiration and knowledge from. You’ll be standing on the shoulders of giants like PewDiePie, Markiplier, Jacksepticeye, and CinnamonToastKen.

The trail has been blazed and you’re in the new frontier. Now, here’s what you need to know about starting a YouTube gaming channel.

1. Have a Greater Purpose

According to Tubular Insights , 15% of all content on YouTube is related to video games. That’s a lot.

Additionally, as of 2018, YouTube has a new monetization requirement. To enable monetization, you will need 1,000 subscribers and 4,000 hours of watch time in the last 12 months.

If you think you can make a few videos and start making money, I’m sorry, but I’ll have to disappoint you. YouTube is fun and a wonderful way to increase the social aspect of gaming and enhance your enjoyment. Approach it the same way you’ve approached gaming all along, as a fun way to spend your time.

Enjoy the journey… and what a journey it can be. Do it for the love of playing games and making videos, and not about getting subscribers or views. If you don’t change your attitude, it’s a grueling climb if all you want is to reach the finish line (which is nowhere in sight).

Why am I telling you this? Well, if you don’t have a greater purpose than simply growing subscribers and making money off YouTube, then you are going to get discouraged and give up. It’s not a get-rich-fast plan.

Here is how you find your greater purpose:

1. Give Value

You want to make good YouTube gaming content like those popular YouTubers that came before you.

But… what makes good YouTube content?

Simply put, good content should exhibit these factors:

Entertaining: Tell a story and sensationalize the emotions that come out of you when you play games.

Educational: Find hidden stages, new tricks, and talk about the lore and history that brought this game to life.

Inspiring: Encourage viewers to try new games and play along. Help people discover their next pastime and thank viewers for spending their time with you.

This is what gives your content value, and creating content with value should be your ultimate purpose. Making your viewers feel good is, in a way, better than money, no?

2. Make YouTube a Part of Your Daily/Weekly Ritual

YouTube should be a part of your regular schedule.

At first, it’ll be easy. Like anything new, your YouTube channel will have a novelty to it. It’s this exciting new project that you have.

But after the first month, that excitement will dampen. By the third month, it’ll become familiar. Here’s where you have to fight the urge to stop. This is where author, Seth Godin calls The Dip .

It’s now working. And like all work, you’ll have to schedule it into your daily life. You’ll have to prioritize YouTube above hanging out with friends, watching another movie, or playing video games without the strain of recording it and being entertaining/educating/inspiring.

However, if you are getting fulfillment from YouTube, you won’t stop even when the going gets hard. Like being a parent, it’s not always fun, but it should always be fulfilling.

Pro Tip: Mark when you are going to be working on YouTube in a calendar, so when someone asks you to hang out or go for dinner, you can check it and let them know you already have plans.

3. Have a Passion to Get Better At Every Step

There are many stages to producing a YouTube video, from pre-production to production to post-production. And within those stages are countless steps.

If YouTube is what you want to do, perhaps the greatest purpose you can have is improving on each of those skill sets along the way.

In the beginning, you will have a surplus of ideas, but once your initial stock of video ideas run dry, you will need to practice coming up with more ideas .

You’ll get better at recording your gameplay, at speaking on camera, at editing your footage, at optimizing your content, and at sharing your videos.

You will enjoy certain steps more than others, but if you are passionate, you will find comfort in striving to improve in each one, little by little.

Pro Tip:Focus on telling a great story . In every video, you should have an objective you want to accomplish. You want to beat a stage, you want to learn a new skill, etc. Once you nail that, all the other elements (screen recording, editing, and your commentary) will fall into place to guide your story from beginning to end.

2. Create an Identity

Your personality and your channel will need to go through a littlebranding exercise . You need to find what sets yourself apart from all the other gaming channels on the Internet. Ask yourself, and be honest with the answer: Why should anyone care about my channel?

1. Be Original

Take inspiration from other YouTubers and adjust it so that it’s unique. You cannot copy the ideas of popular YouTubers, because the public can see that. They can tell the difference between originality and imitation.

Being original doesn’t mean doing something that has never been done before.

Take a look at Jacksepticeye and Markiplier, both are popular YouTubers recognized for their colorful hair, mass use of profanity, and their Let’s Play style of gaming videos. But if you watch their videos, you can see that they are not copying each other but rather adjusting what has proven to be effective to suit their personality.

If something inspires you and you want to make an original version yourself, don’t think that you need to do something completely different, rather ask, how can I make that awesome thing better?

2. Focus on a Specific Aspect of Game

Odds are, you’ll end up playing the same game as other YouTubers. If you’re playing a popular game, then it’s going to be hard for you to establish an audience if your videos are broad.

Consider how your viewers will discover your videos. Are they going to find you through search? If so, what are they searching? There are many aspects to a video game: characters, glitches, stages, etc.

Find a specific aspect of the game to focus on.

Take YouTuber, NoughtPointFourLive, who instead of playing the game via a linear campaign, finds ridiculous situations, odd tricks, and easter eggs in Grand Theft Auto:

3. Hook Audience With Something Funny Or Interesting — And Lead Up To It

Every video you make should tell a story. It doesn’t matter if the storyline is the one in the video game or if it’s happening to you in real life. What matters is that you are aware of where the climax is.

The climax is what your story hinges on: it’s when Mario confronts Bowser.

This is what your audience is watching for. They want to know who wins.

To hook your audience right away, open with the most exciting part. The bit leading up to the climax. But don’t give away the ending. You want to hook them. Give a promise that this video is worth watching and that eventually, it will deliver.

Check out this example from YouTuber, Lachlan playing Fortnite and landing back at Spawn Island, an artillery-filled waiting area for players before the game starts.

This structure can be applied with humor as well as climatic events. If you open with something funny, it gets the viewer engaged immediately. They want to know what led up to that humorous moment.

Take a look at this example from YouTuber, Jelly. He does a great job at injecting humor into his first few seconds of video.

3. Type of Gaming Videos

There are no rules to making gaming videos. As long as it’s worth watching and you aren’t stealing content, that is all that matters. Nevertheless, there are a few standard types of gaming videos that have been established over the years.

1. Let’s Plays

Turn the game on and start playing. Let’s Plays give you a lot of freedom to explore the game and let your personality show in the commentary. You don’t need to play with a strategy, but do have a particular goal in mind (Finishing a level, for example).

Let’s Plays are more about watching you experience the game. A demographic of people watching Let’s Plays are those that don’t have the game themselves, but still want to experience it. Let them live vicariously through you.

2. Reviews

When you’re deciding whether or not to buy a new product where do you go to research? Google and YouTube. If you have a lot of interesting insights after playing a game, making reviews videos might just be your calling. There are many games on the market, and for consumers, it can get overwhelming. Reviews help others decide whether they should invest their money and their time into that specific game or continue searching.

3. Walkthrough

Unlike Let’s Plays and reviews, walkthrough videos are mapped out and structured to help the viewers pass the game while experiencing events, side quests, and characters they would otherwise have missed.

4. Reactions

Misery or excitement, when you genuinely react to an event in a game, the audience gets to experience it along your side. Give the moment a bit of lead up, let people know what you are expecting, and then surprise yourself. Reaction videos are great because they are spontaneous and a wonderful form of presenting your personality.

5. Skills

Video games are hard to master. But if you think you are proficient in an aspect of the game, show off your moves. Is there a particular trick that you can do? Is there a stage you can beat quickly? Are you able to take down your enemy with ease? Prove it.

4. Have a Budget

When you begin your YouTube gaming journey, you are going to see a lot of established YouTubers showing off their gear. It’s easy to get carried away with equipment, but we recommend setting a budget and staying within it to start.

What’s a good budget for YouTubers? Some might say you can do it for $600 and others say $3000. That’s a big range.

What you need to ask yourself is what do you currently have.

Are you starting with nothing? Or do you have some essentials? If you have a computer, which can play the game of your choice, you don’t need to spend $2000 on a new one. Look at what you currently have before buying new stuff.

Here is what you will need to get the best results:

- Microphone (Average cost: $100)

- Webcam (Average cost: $100)

- Editing Software (Average cost: $300)

- PC that can handle recording, editing, rendering, uploading, etc. (Average cost: $2,000)

If you are starting out, all you need is a computer with a capable CPU and GPU, a webcam, a microphone, and a free encoding software, such as OBS , and you will be able to stream.

Even PewDiePie started with a basic gaming setup.

I don’t recommend blowing your life savings on all the equipment you want. Don’t have a powerful computer? There are games such as Minecraft and Roblox that are less taxing to your computer, if you don’t have a powerful one.

There are ways to work around it, if you don’t currently have the funds. Being a YouTuber is all about being resourceful and creative.

You don’t need professional editing software, there are affordable ones such as Wondershare Filmora that have all the capabilities.

1. Many Games Are Free

Here’s the great thing about starting as a video game YouTuber, you don’t need to pay for any games. I’m not only talking about the crappy Flash games on the Internet, but massively popular games such as Fortnite and DOTA are also free to start playing as well.

If you’re strapped for cash. Start your channel playing free games and work your way towards more expensive games.

2. Some Software Are Free As Well

OBS: This streaming software allows you to capture your game in top quality and broadcast it directly to YouTube. It’s a simple setup , and it’s completely free.

Audacity: This audio recording and editing software is great if you want to improve the quality of your audio by removing background noise or combining clips.

GIMP: Probably the closest free product to Photoshop you can find. GIMP will help you perform basic image manipulation. It’s not as user friendly as Photoshop, but you can learn the fundamentals here as you save up for the Creative Cloud subscription plan.

5. Optimization Matters

Gaming is arguably the most popular genre on YouTube. So, how is your little video going to be discovered in this vast sea of gaming content?

The answer: with a good optimization strategy.

1. Tags and Title

When conceptualizing your next video, consider what your viewers are going to search to find it. This will help you focus your gameplay to meet the demand of this untapped (or more specific) audience.

You can use a plugin called VidIQ to see the keyword score by simply searching for the content you think your viewers are interested in watching.

If you’re playing Fortnite, and your keyword is simply “Fortnite” you’re using a highly searched term, but the competition is very high as well. The odds of your ranking is incredibly tough as the overall keyword score is 61/100.

However, if you focus on a more specific aspect of the game to make a video around, such as a character, you can heighten your chance at being discovered.

Take the example below, where I added the keyword “Striker” to the search. Its overall keyword score is 87/100, that’s 26 points better in the keyword score, compared to just “Fortnite.”

This will help you identify the content you should be making and then use that keyword knowledge to write a good title and a list of 5-15 tags.

Few more tips to improving your titles include:

- Avoid uninspiring words like “Fun,” “Exciting,” or “Great.”

- Once you have a title do a quick search to see if it already exists. Common titles make it harder for yours to rank.

- Have the title relate to the game. If there are certain words or phrases that players are familiar with, go ahead and use it.

- Make it click-worthy by promising something unique, but don’t mislead viewers.

2. Create Awesome Thumbnails

It doesn’t matter how awesome your video is, if the thumbnail image is boring, nobody will want to click into it. And if nobody clicks into it, you won’t get any views. Simple.

What makes a good thumbnail image?

1. Don’t use the random images YouTube picks for you
2. Have an expressive picture of a human face (preferably of yours, because it’s your gaming channel and you’re the star)

Take a look at The Syndicate Project’s thumbnails and how it evokes an intensity that makes you want to click — or scream with excitement. Both good things.

1. Don’t want to use your face? Create a character for yourself or to represent your channel. Or used the characters from the actual game.

Check out the colorful thumbnails from VanossGaming, where the owl is the mascot of their channel.

1. Use readable text or emojis

If you don’t have Photoshop or don’t have strong design skills, check out Wondershare Pixstudio , a drag-and-drop design tool that makes creating thumbnails easy.

3. Engage with Other Gamers

Don’t forget that YouTube is a social media platform.

It’s all about being a part of a YouTube community, and while you can’t interact with every creator on the platform, you can find those within your niche or specific game and chat with them. Leave a comment if you like their video or have constructive feedback.

Additionally, viewer engagements such as likes and comments have shown to have an indirect effect on your video ranking. That is why you should encourage your viewers to “smash” the like button or join in a conversation by asking them a question in your video.

6. Be Cautious of Content Strike and Demonetization

1. Cause for Demonetization

The YouTube monetization landscape has changed a lot for creators in the past few years. The guidelines are always being adjusted to serve both creators and advertisers. If you’re thinking of making money from YouTube ads, you have to be aware that there are types of content that turn advertisers off, and YouTube knows it. Here are some reasons that YouTube will choose to demonetize your videos:

- Excessive or gratuitous violence

- Hateful content: promotes discrimination or disparages or humiliates and individual or group of people (race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, etc.)

- Inappropriate use of family entertainment characters

- Incendiary and demeaning content: disrespectful languages that shame or insult an individual or group

2. Avoiding Copyright Strike

Thanks to the fair use doctrine, you’re allowed to take video game content and make videos from it without acquiring permission from the people who made the game.

However, if you step across the fair use line, you can be penalized for violating copyright infringement.

If you get three strikes from YouTube in 90 days, your account and videos will be removed and you won’t be allowed to create a new channel.

Before you publish your video ask yourself these questions, if you answer yes to any of them then you have met fair use standards:

- Is your content creative or educational?

- Is there more original content than copyrighted content?

- Is your video benefiting the original content?

I recommend that you learn more about YouTube copyright , and how to build your content so that it doesn’t get flagged.

Beyond all that, it’s about playing games, having a good time, and meeting awesome people like yourself. Enjoy the journey and take pleasure in every little achievement, be it in the game or on YouTube.

Key Takeaways

1. Don’t go into YouTube gaming for the money, but rather to improve your skills and other people’s lives.
2. Find something special about your channel that people can’t find anywhere else.
3. YouTube gaming can be as cheap and as expensive as you want, create a budget to stay within your limits.
4. Understand optimization to improve your chances of viewers finding your content.
5. Don’t be hateful or advertisers will avoid you, and don’t steal other people’s content without crediting the original creator.
6. Give yourself a unique YouTube gaming channel name .

What’s stopping you from starting your YouTube gaming channel? Let us know in the comment box below!

Best Screen Recorder & Video Editor for Gamers

If you want to record the gameplay and edit it with some text and titles, or creative transitions and effects, I highly recommend you try Wondershare Filmora , which is easy to use yet powerful enough with its editing tools and effects templates. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Now is the best and easiest time in history for you to start a YouTube gaming channel. Yet a profitable channel? That’s another story. In this article, I am going to highlight the key elements you need to become the best YouTube gamer you can be.

Table of Content:

1. Have a Greater Purpose
2. Create an Identity
3. Type of Gaming Videos
4. Have a Budget
5. Optimization Matter
6. Be Cautious of Content Strike and Demonetization

Starting a gaming channel today will mean that you will be a small fish in a big ocean. The amount of content on YouTube is massive, and in order to stand out, you will need three intangibles:

- Patience

- Consistency

- Creativity

If you are willing to commit to this long term, then it’s the best time in history for you to start a YouTube gaming channel.

The All-in-One Screen Recorder & Video Editor

• Record desktop screen, voiceover, and webcam simultaneously
• Edit recorded clips quickly with a wide range of professional tools
• Built-in plentiful templates and effects
• Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Secure Download

It’s the best time because you will have so many pioneers and successful creators to draw inspiration and knowledge from. You’ll be standing on the shoulders of giants like PewDiePie, Markiplier, Jacksepticeye, and CinnamonToastKen.

The trail has been blazed and you’re in the new frontier. Now, here’s what you need to know about starting a YouTube gaming channel.

1. Have a Greater Purpose

According to Tubular Insights , 15% of all content on YouTube is related to video games. That’s a lot.

Additionally, as of 2018, YouTube has a new monetization requirement. To enable monetization, you will need 1,000 subscribers and 4,000 hours of watch time in the last 12 months.

If you think you can make a few videos and start making money, I’m sorry, but I’ll have to disappoint you. YouTube is fun and a wonderful way to increase the social aspect of gaming and enhance your enjoyment. Approach it the same way you’ve approached gaming all along, as a fun way to spend your time.

Enjoy the journey… and what a journey it can be. Do it for the love of playing games and making videos, and not about getting subscribers or views. If you don’t change your attitude, it’s a grueling climb if all you want is to reach the finish line (which is nowhere in sight).

Why am I telling you this? Well, if you don’t have a greater purpose than simply growing subscribers and making money off YouTube, then you are going to get discouraged and give up. It’s not a get-rich-fast plan.

Here is how you find your greater purpose:

1. Give Value

You want to make good YouTube gaming content like those popular YouTubers that came before you.

But… what makes good YouTube content?

Simply put, good content should exhibit these factors:

Entertaining: Tell a story and sensationalize the emotions that come out of you when you play games.

Educational: Find hidden stages, new tricks, and talk about the lore and history that brought this game to life.

Inspiring: Encourage viewers to try new games and play along. Help people discover their next pastime and thank viewers for spending their time with you.

This is what gives your content value, and creating content with value should be your ultimate purpose. Making your viewers feel good is, in a way, better than money, no?

2. Make YouTube a Part of Your Daily/Weekly Ritual

YouTube should be a part of your regular schedule.

At first, it’ll be easy. Like anything new, your YouTube channel will have a novelty to it. It’s this exciting new project that you have.

But after the first month, that excitement will dampen. By the third month, it’ll become familiar. Here’s where you have to fight the urge to stop. This is where author, Seth Godin calls The Dip .

It’s now working. And like all work, you’ll have to schedule it into your daily life. You’ll have to prioritize YouTube above hanging out with friends, watching another movie, or playing video games without the strain of recording it and being entertaining/educating/inspiring.

However, if you are getting fulfillment from YouTube, you won’t stop even when the going gets hard. Like being a parent, it’s not always fun, but it should always be fulfilling.

Pro Tip: Mark when you are going to be working on YouTube in a calendar, so when someone asks you to hang out or go for dinner, you can check it and let them know you already have plans.

3. Have a Passion to Get Better At Every Step

There are many stages to producing a YouTube video, from pre-production to production to post-production. And within those stages are countless steps.

If YouTube is what you want to do, perhaps the greatest purpose you can have is improving on each of those skill sets along the way.

In the beginning, you will have a surplus of ideas, but once your initial stock of video ideas run dry, you will need to practice coming up with more ideas .

You’ll get better at recording your gameplay, at speaking on camera, at editing your footage, at optimizing your content, and at sharing your videos.

You will enjoy certain steps more than others, but if you are passionate, you will find comfort in striving to improve in each one, little by little.

Pro Tip:Focus on telling a great story . In every video, you should have an objective you want to accomplish. You want to beat a stage, you want to learn a new skill, etc. Once you nail that, all the other elements (screen recording, editing, and your commentary) will fall into place to guide your story from beginning to end.

2. Create an Identity

Your personality and your channel will need to go through a littlebranding exercise . You need to find what sets yourself apart from all the other gaming channels on the Internet. Ask yourself, and be honest with the answer: Why should anyone care about my channel?

1. Be Original

Take inspiration from other YouTubers and adjust it so that it’s unique. You cannot copy the ideas of popular YouTubers, because the public can see that. They can tell the difference between originality and imitation.

Being original doesn’t mean doing something that has never been done before.

Take a look at Jacksepticeye and Markiplier, both are popular YouTubers recognized for their colorful hair, mass use of profanity, and their Let’s Play style of gaming videos. But if you watch their videos, you can see that they are not copying each other but rather adjusting what has proven to be effective to suit their personality.

If something inspires you and you want to make an original version yourself, don’t think that you need to do something completely different, rather ask, how can I make that awesome thing better?

2. Focus on a Specific Aspect of Game

Odds are, you’ll end up playing the same game as other YouTubers. If you’re playing a popular game, then it’s going to be hard for you to establish an audience if your videos are broad.

Consider how your viewers will discover your videos. Are they going to find you through search? If so, what are they searching? There are many aspects to a video game: characters, glitches, stages, etc.

Find a specific aspect of the game to focus on.

Take YouTuber, NoughtPointFourLive, who instead of playing the game via a linear campaign, finds ridiculous situations, odd tricks, and easter eggs in Grand Theft Auto:

3. Hook Audience With Something Funny Or Interesting — And Lead Up To It

Every video you make should tell a story. It doesn’t matter if the storyline is the one in the video game or if it’s happening to you in real life. What matters is that you are aware of where the climax is.

The climax is what your story hinges on: it’s when Mario confronts Bowser.

This is what your audience is watching for. They want to know who wins.

To hook your audience right away, open with the most exciting part. The bit leading up to the climax. But don’t give away the ending. You want to hook them. Give a promise that this video is worth watching and that eventually, it will deliver.

Check out this example from YouTuber, Lachlan playing Fortnite and landing back at Spawn Island, an artillery-filled waiting area for players before the game starts.

This structure can be applied with humor as well as climatic events. If you open with something funny, it gets the viewer engaged immediately. They want to know what led up to that humorous moment.

Take a look at this example from YouTuber, Jelly. He does a great job at injecting humor into his first few seconds of video.

3. Type of Gaming Videos

There are no rules to making gaming videos. As long as it’s worth watching and you aren’t stealing content, that is all that matters. Nevertheless, there are a few standard types of gaming videos that have been established over the years.

1. Let’s Plays

Turn the game on and start playing. Let’s Plays give you a lot of freedom to explore the game and let your personality show in the commentary. You don’t need to play with a strategy, but do have a particular goal in mind (Finishing a level, for example).

Let’s Plays are more about watching you experience the game. A demographic of people watching Let’s Plays are those that don’t have the game themselves, but still want to experience it. Let them live vicariously through you.

2. Reviews

When you’re deciding whether or not to buy a new product where do you go to research? Google and YouTube. If you have a lot of interesting insights after playing a game, making reviews videos might just be your calling. There are many games on the market, and for consumers, it can get overwhelming. Reviews help others decide whether they should invest their money and their time into that specific game or continue searching.

3. Walkthrough

Unlike Let’s Plays and reviews, walkthrough videos are mapped out and structured to help the viewers pass the game while experiencing events, side quests, and characters they would otherwise have missed.

4. Reactions

Misery or excitement, when you genuinely react to an event in a game, the audience gets to experience it along your side. Give the moment a bit of lead up, let people know what you are expecting, and then surprise yourself. Reaction videos are great because they are spontaneous and a wonderful form of presenting your personality.

5. Skills

Video games are hard to master. But if you think you are proficient in an aspect of the game, show off your moves. Is there a particular trick that you can do? Is there a stage you can beat quickly? Are you able to take down your enemy with ease? Prove it.

4. Have a Budget

When you begin your YouTube gaming journey, you are going to see a lot of established YouTubers showing off their gear. It’s easy to get carried away with equipment, but we recommend setting a budget and staying within it to start.

What’s a good budget for YouTubers? Some might say you can do it for $600 and others say $3000. That’s a big range.

What you need to ask yourself is what do you currently have.

Are you starting with nothing? Or do you have some essentials? If you have a computer, which can play the game of your choice, you don’t need to spend $2000 on a new one. Look at what you currently have before buying new stuff.

Here is what you will need to get the best results:

- Microphone (Average cost: $100)

- Webcam (Average cost: $100)

- Editing Software (Average cost: $300)

- PC that can handle recording, editing, rendering, uploading, etc. (Average cost: $2,000)

If you are starting out, all you need is a computer with a capable CPU and GPU, a webcam, a microphone, and a free encoding software, such as OBS , and you will be able to stream.

Even PewDiePie started with a basic gaming setup.

I don’t recommend blowing your life savings on all the equipment you want. Don’t have a powerful computer? There are games such as Minecraft and Roblox that are less taxing to your computer, if you don’t have a powerful one.

There are ways to work around it, if you don’t currently have the funds. Being a YouTuber is all about being resourceful and creative.

You don’t need professional editing software, there are affordable ones such as Wondershare Filmora that have all the capabilities.

1. Many Games Are Free

Here’s the great thing about starting as a video game YouTuber, you don’t need to pay for any games. I’m not only talking about the crappy Flash games on the Internet, but massively popular games such as Fortnite and DOTA are also free to start playing as well.

If you’re strapped for cash. Start your channel playing free games and work your way towards more expensive games.

2. Some Software Are Free As Well

OBS: This streaming software allows you to capture your game in top quality and broadcast it directly to YouTube. It’s a simple setup , and it’s completely free.

Audacity: This audio recording and editing software is great if you want to improve the quality of your audio by removing background noise or combining clips.

GIMP: Probably the closest free product to Photoshop you can find. GIMP will help you perform basic image manipulation. It’s not as user friendly as Photoshop, but you can learn the fundamentals here as you save up for the Creative Cloud subscription plan.

5. Optimization Matters

Gaming is arguably the most popular genre on YouTube. So, how is your little video going to be discovered in this vast sea of gaming content?

The answer: with a good optimization strategy.

1. Tags and Title

When conceptualizing your next video, consider what your viewers are going to search to find it. This will help you focus your gameplay to meet the demand of this untapped (or more specific) audience.

You can use a plugin called VidIQ to see the keyword score by simply searching for the content you think your viewers are interested in watching.

If you’re playing Fortnite, and your keyword is simply “Fortnite” you’re using a highly searched term, but the competition is very high as well. The odds of your ranking is incredibly tough as the overall keyword score is 61/100.

However, if you focus on a more specific aspect of the game to make a video around, such as a character, you can heighten your chance at being discovered.

Take the example below, where I added the keyword “Striker” to the search. Its overall keyword score is 87/100, that’s 26 points better in the keyword score, compared to just “Fortnite.”

This will help you identify the content you should be making and then use that keyword knowledge to write a good title and a list of 5-15 tags.

Few more tips to improving your titles include:

- Avoid uninspiring words like “Fun,” “Exciting,” or “Great.”

- Once you have a title do a quick search to see if it already exists. Common titles make it harder for yours to rank.

- Have the title relate to the game. If there are certain words or phrases that players are familiar with, go ahead and use it.

- Make it click-worthy by promising something unique, but don’t mislead viewers.

2. Create Awesome Thumbnails

It doesn’t matter how awesome your video is, if the thumbnail image is boring, nobody will want to click into it. And if nobody clicks into it, you won’t get any views. Simple.

What makes a good thumbnail image?

1. Don’t use the random images YouTube picks for you
2. Have an expressive picture of a human face (preferably of yours, because it’s your gaming channel and you’re the star)

Take a look at The Syndicate Project’s thumbnails and how it evokes an intensity that makes you want to click — or scream with excitement. Both good things.

1. Don’t want to use your face? Create a character for yourself or to represent your channel. Or used the characters from the actual game.

Check out the colorful thumbnails from VanossGaming, where the owl is the mascot of their channel.

1. Use readable text or emojis

If you don’t have Photoshop or don’t have strong design skills, check out Wondershare Pixstudio , a drag-and-drop design tool that makes creating thumbnails easy.

3. Engage with Other Gamers

Don’t forget that YouTube is a social media platform.

It’s all about being a part of a YouTube community, and while you can’t interact with every creator on the platform, you can find those within your niche or specific game and chat with them. Leave a comment if you like their video or have constructive feedback.

Additionally, viewer engagements such as likes and comments have shown to have an indirect effect on your video ranking. That is why you should encourage your viewers to “smash” the like button or join in a conversation by asking them a question in your video.

6. Be Cautious of Content Strike and Demonetization

1. Cause for Demonetization

The YouTube monetization landscape has changed a lot for creators in the past few years. The guidelines are always being adjusted to serve both creators and advertisers. If you’re thinking of making money from YouTube ads, you have to be aware that there are types of content that turn advertisers off, and YouTube knows it. Here are some reasons that YouTube will choose to demonetize your videos:

- Excessive or gratuitous violence

- Hateful content: promotes discrimination or disparages or humiliates and individual or group of people (race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, etc.)

- Inappropriate use of family entertainment characters

- Incendiary and demeaning content: disrespectful languages that shame or insult an individual or group

2. Avoiding Copyright Strike

Thanks to the fair use doctrine, you’re allowed to take video game content and make videos from it without acquiring permission from the people who made the game.

However, if you step across the fair use line, you can be penalized for violating copyright infringement.

If you get three strikes from YouTube in 90 days, your account and videos will be removed and you won’t be allowed to create a new channel.

Before you publish your video ask yourself these questions, if you answer yes to any of them then you have met fair use standards:

- Is your content creative or educational?

- Is there more original content than copyrighted content?

- Is your video benefiting the original content?

I recommend that you learn more about YouTube copyright , and how to build your content so that it doesn’t get flagged.

Beyond all that, it’s about playing games, having a good time, and meeting awesome people like yourself. Enjoy the journey and take pleasure in every little achievement, be it in the game or on YouTube.

Key Takeaways

1. Don’t go into YouTube gaming for the money, but rather to improve your skills and other people’s lives.
2. Find something special about your channel that people can’t find anywhere else.
3. YouTube gaming can be as cheap and as expensive as you want, create a budget to stay within your limits.
4. Understand optimization to improve your chances of viewers finding your content.
5. Don’t be hateful or advertisers will avoid you, and don’t steal other people’s content without crediting the original creator.
6. Give yourself a unique YouTube gaming channel name .

What’s stopping you from starting your YouTube gaming channel? Let us know in the comment box below!

Best Screen Recorder & Video Editor for Gamers

If you want to record the gameplay and edit it with some text and titles, or creative transitions and effects, I highly recommend you try Wondershare Filmora , which is easy to use yet powerful enough with its editing tools and effects templates. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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