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How to Find Your Niche and Style - a Starter’s Guide

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.


Best YouTube Video Editor for Beginners

Make your first YouTube video effortlessly with a versatile video editor Filmora.

Download Win Version Download Mac Version


Quick Jump Menu:

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

  • What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

  • Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

  • What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

  • Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

  1. Will a company be likely to sponsor you to use their products?
  2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

  • Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.


Best YouTube Video Editor for Beginners

Make your first YouTube video effortlessly with a versatile video editor Filmora.

Download Win Version Download Mac Version


Quick Jump Menu:

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

  • What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

  • Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

  • What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

  • Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

  1. Will a company be likely to sponsor you to use their products?
  2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

  • Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.


Best YouTube Video Editor for Beginners

Make your first YouTube video effortlessly with a versatile video editor Filmora.

Download Win Version Download Mac Version


Quick Jump Menu:

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

  • What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

  • Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

  • What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

  • Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

  1. Will a company be likely to sponsor you to use their products?
  2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

  • Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.


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Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

  • What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

  • Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

  • What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

  • Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

  1. Will a company be likely to sponsor you to use their products?
  2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

  • Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Entering the VTuber Universe: Beginning Stages & Possibilities?

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Faceless creators, or people who do not show their faces in their films, have become more prevalent on YouTube. Although being a faceless artist allows you to have a little more privacy on the internet, some viewers like to see a person on-screen.

So, what’s the best way to win over both sides? However, becoming a virtual YouTuber allows you to have your cake and eat it, as well. Vtubing is similar to live streaming, only that instead of showing your face, your facial emotions and movements are recorded by a digital avatar. Vtubing has grown considerably more accessible, with a large number of people watching Vtubing videos on YouTube.

Moreover, Every VTuber is essentially a character. Whether they’re just being themselves on camera or acting out a backstory they made up, watching a VTuber is like watching an anime in and of itself. The avatars or characters provide VTubers with a lot of creative freedom, allowing them to create unique material.

Being a VTuber isn’t all that different from being a regular one in terms of technicalities. However, it would be beneficial if you still had a good notion of what you want to do with your channel. Even though the two activities are conceptually equivalent, VTubing has a little greater entry barrier due to equipment needs.

In this article

01 What is a virtual YouTuber?

02 What Does It Take to Become a Virtual YouTuber?

03 How to become a virtual youtuber?

What is a virtual YouTuber?

A virtual YouTuber, or VTuber for short, is an online video maker or entertainment who represents themselves through a virtual avatar. This avatar is created using computer graphics (CG), and it frequently has an anime-inspired look. Most VTubers, as the name implies, utilize YouTube as their primary platform, while others do upload videos or host streams on other platforms (e.g., Twitch, Facebook Gaming, and so on) and are still referred to as such.

Vtuber’s Brief History

Kizuna AI, a Japanese VTuber, created and popularized the phrase “virtual YouTuber” in 2016. While she wasn’t the first to employ a CG avatar for video blogging, she is almost entirely to blame for the VTubers craze exploding in Japan and then the rest of the world in late 2016. Because Kizuna AI grew in popularity so quickly, new VTubers began to appear regularly. Some creators, who had already established their platform and/or displayed their faces on camera, created VTuber versions of themselves simply to jump on the bandwagon.

According to User Local, a Japanese data technology firm, over 10,000 active VTubers will exist on YouTube alone by 2020. Kizuna AI, who has the highest following of all VTubers on the internet at the time of writing, has over 10 million subscribers across all of her social media sites (YouTube, Twitter, TikTok, and Bilibili).

Is VTubers the Next Big Thing in Video Content?

If you follow video marketing trends, you may have seen an uptick in animated videos featuring anime-style avatars. VTubers are the creators of this content, and it’s taking the world by storm. Top VTubers earn hundreds of thousands of dollars every month and have millions of followers. The industry, according to analysts, is on the increase.

In 2019, the overall number of VTuber subscribers climbed by 28%, while total views of Vtuber content increased by 99 percent, according to HyperSense. This may not appear to be a severe trend at first sight. Virtual YouTubers, on the other hand, are being used by marketers and corporations like Mattel and KFC to promote genuine engagement.

Top 5 Virtual YouTubers

The following are the top 5 virtual YouTubers. Each of their videos can be watched for a few minutes with English subtitles.

1. Kizuna AI

Kizuna AI is one of Japan’s most well-known and popular female vloggers, with over two million subscribers to her channel. She appears to be a pop star, but she is artificial intelligence, as she boasts. Since she began posting videos on her main channel, A.I.Channel, in 2016, she has gained a considerable following. On the channel, she discusses various topics and plays popular games. A.I.Games, a Kizuna AI YouTube channel dedicated to games, A.I.Games is also available. She is enthusiastic and honest in both good and bad ways, which is one of her best qualities.

Link: https://www.youtube.com/channel/UC4YaOt1yT-ZeyB0OmxHgolA

2. Kaguya Luna

Kaguya Luna is a popular Japanese vlogger who launched her Kaguya Luna Official channel in 2017. She is one of the Big Four VTubers, with over a million subscribers. Kaguya Luna is adored because she presents herself in such a way. Her videos are mostly made up of her free-wheeling speaking without any acting scripts. Her high-pitched voice is striking, and she is always active and talkative. She also performs as a pop vocalist in a live presentation.v

Link: https://www.youtube.com/channel/UCQYADFw7xEJ9oZSM5ZbqyBw

3. Hoshimachi Suisei

Suisei is an idol singer who debuted independently in 2018 before joining the Hololive group. She aims to perform onstage at the Tokyo Budokan. Her deep alto voice is ideal for covers such as Zombieland Saga’s “Saga Jihen,” as well as her original compositions such as “Next Color Planet” and “Ghost.” She also has a reputation as a sociopath, which was established after she violently backstabbed her fellow Hololive stars in a Project Winter playthrough.

Link: https://www.youtube.com/channel/UC5CwaMl1eIgY8h02uZw7u8A

4. Usada Pekora

This adorable little kitten is the most popular VTuber from VShojo’s English-language agency, and it’s easy to understand why her “Nyanderthals” like her. Nyatasha is best known for covering rap songs and going off on obscene tangents with lines like “It’s not about wiping my ass, it’s about sending a message,” despite how innocent she appears and sounds.

Link: https://www.youtube.com/channel/UC1DCedRgGHBdm81E1llLhOQ

5. Sakura Miko

Nyahello! Sakura, a shrine maiden with a theatrical demeanour and a dubious aptitude for video games, began her career as a freelance VTuber before joining Hololive. Her bombastic attitude is part of her appeal: she gets overly passionate about unimportant games, uses any excuse to stare up a female character’s skirt, and swears profusely in Japanese and English whenever she is frustrated. It’s never boring to see her shenanigans.

Link: https://www.youtube.com/channel/UC-hM6YJuNYVAmUWxeIr9FeA

What Does It Take to Become a Virtual YouTuber?

If you’ve been watching YouTube for a while, you’ve most likely noticed the VTuber trend, which began in 2017. Instead of displaying their faces, VTubers, or Virtual YouTubers, communicate with their viewers using an avatar. As this trend grows in popularity (and VTubers gain more subscribers), a lot of people are curious about how they do it. Here are answers to all of your questions on how to become a VTuber on YouTube so you may live out your virtual fantasies.

A high-end PC with enough storage space and a powerful graphics card is required for VTubers. A webcam that tracks motion and connects to your computer is required. The most prominent VTubers employ a blue screen and green room arrangement, which simply consists of walls with one color painted on them in the background of their vlogs so that everything looks to be happening inside an empty virtual area while they walk around.

Investing a lot of money in supplies or equipment for your virtual YouTuber setup isn’t essential, just like it isn’t required for any other creative endeavor. Buying such items may yield greater results if you know how to utilize them effectively but becoming a VTuber may be done for very little money, if at all.

How to become a virtual youtuber?

1. Selecting a Model

To become a virtual YouTuber, you’ll need a model to play the role of your online persona. There are several other ways to do this, but Live2D is the most popular among elite VTubers.

how to become a virtual youtuber

2. Make your model move

A model must be set up before it can move. In computer graphics, rigging is the process of generating and connecting a rig or bone structure to a model, which can subsequently be animated. When working in two dimensions, this usually entails dividing an image into the pieces you want to move.

You’ll want to set up a webcam to track your movements once you’ve created a rigged model. As a result, your model will adjust to fit you every time you move. Most VTubers only track their faces, but hand movements are becoming increasingly popular.

become a virtual youtuber

3. Streaming and/or Recording

This portion of VTubing isn’t all that dissimilar from creating regular video material. You’ll need something to record footage of your model as it moves in lockstep with you. VirtualCast, a free VR communication tool that allows you to be “anyone you choose to be” in a virtual world, may be used for pre-recorded videos. It does, however, necessitate the usage of a virtual reality headset.

Conclusion

● In 2020, the popularity of VTuber content surged. There’s no better time than now to become a virtual YouTuber if you’ve been thinking about it for a long. After all, the nicest part about VTubing is that it’s available to everyone with a smart device and a camera.

● As VTubers are always looking for authenticity, you can become a successful VTuber by sharing the things that matter. Keep an eye on VTubers with a large following and observe what they do. Seek feedback to help you improve your skills or ask for assistance if you require it. Create stuff that will pique the interest of others while also maintaining your own.

Try It Free Try It Free

Faceless creators, or people who do not show their faces in their films, have become more prevalent on YouTube. Although being a faceless artist allows you to have a little more privacy on the internet, some viewers like to see a person on-screen.

So, what’s the best way to win over both sides? However, becoming a virtual YouTuber allows you to have your cake and eat it, as well. Vtubing is similar to live streaming, only that instead of showing your face, your facial emotions and movements are recorded by a digital avatar. Vtubing has grown considerably more accessible, with a large number of people watching Vtubing videos on YouTube.

Moreover, Every VTuber is essentially a character. Whether they’re just being themselves on camera or acting out a backstory they made up, watching a VTuber is like watching an anime in and of itself. The avatars or characters provide VTubers with a lot of creative freedom, allowing them to create unique material.

Being a VTuber isn’t all that different from being a regular one in terms of technicalities. However, it would be beneficial if you still had a good notion of what you want to do with your channel. Even though the two activities are conceptually equivalent, VTubing has a little greater entry barrier due to equipment needs.

In this article

01 What is a virtual YouTuber?

02 What Does It Take to Become a Virtual YouTuber?

03 How to become a virtual youtuber?

What is a virtual YouTuber?

A virtual YouTuber, or VTuber for short, is an online video maker or entertainment who represents themselves through a virtual avatar. This avatar is created using computer graphics (CG), and it frequently has an anime-inspired look. Most VTubers, as the name implies, utilize YouTube as their primary platform, while others do upload videos or host streams on other platforms (e.g., Twitch, Facebook Gaming, and so on) and are still referred to as such.

Vtuber’s Brief History

Kizuna AI, a Japanese VTuber, created and popularized the phrase “virtual YouTuber” in 2016. While she wasn’t the first to employ a CG avatar for video blogging, she is almost entirely to blame for the VTubers craze exploding in Japan and then the rest of the world in late 2016. Because Kizuna AI grew in popularity so quickly, new VTubers began to appear regularly. Some creators, who had already established their platform and/or displayed their faces on camera, created VTuber versions of themselves simply to jump on the bandwagon.

According to User Local, a Japanese data technology firm, over 10,000 active VTubers will exist on YouTube alone by 2020. Kizuna AI, who has the highest following of all VTubers on the internet at the time of writing, has over 10 million subscribers across all of her social media sites (YouTube, Twitter, TikTok, and Bilibili).

Is VTubers the Next Big Thing in Video Content?

If you follow video marketing trends, you may have seen an uptick in animated videos featuring anime-style avatars. VTubers are the creators of this content, and it’s taking the world by storm. Top VTubers earn hundreds of thousands of dollars every month and have millions of followers. The industry, according to analysts, is on the increase.

In 2019, the overall number of VTuber subscribers climbed by 28%, while total views of Vtuber content increased by 99 percent, according to HyperSense. This may not appear to be a severe trend at first sight. Virtual YouTubers, on the other hand, are being used by marketers and corporations like Mattel and KFC to promote genuine engagement.

Top 5 Virtual YouTubers

The following are the top 5 virtual YouTubers. Each of their videos can be watched for a few minutes with English subtitles.

1. Kizuna AI

Kizuna AI is one of Japan’s most well-known and popular female vloggers, with over two million subscribers to her channel. She appears to be a pop star, but she is artificial intelligence, as she boasts. Since she began posting videos on her main channel, A.I.Channel, in 2016, she has gained a considerable following. On the channel, she discusses various topics and plays popular games. A.I.Games, a Kizuna AI YouTube channel dedicated to games, A.I.Games is also available. She is enthusiastic and honest in both good and bad ways, which is one of her best qualities.

Link: https://www.youtube.com/channel/UC4YaOt1yT-ZeyB0OmxHgolA

2. Kaguya Luna

Kaguya Luna is a popular Japanese vlogger who launched her Kaguya Luna Official channel in 2017. She is one of the Big Four VTubers, with over a million subscribers. Kaguya Luna is adored because she presents herself in such a way. Her videos are mostly made up of her free-wheeling speaking without any acting scripts. Her high-pitched voice is striking, and she is always active and talkative. She also performs as a pop vocalist in a live presentation.v

Link: https://www.youtube.com/channel/UCQYADFw7xEJ9oZSM5ZbqyBw

3. Hoshimachi Suisei

Suisei is an idol singer who debuted independently in 2018 before joining the Hololive group. She aims to perform onstage at the Tokyo Budokan. Her deep alto voice is ideal for covers such as Zombieland Saga’s “Saga Jihen,” as well as her original compositions such as “Next Color Planet” and “Ghost.” She also has a reputation as a sociopath, which was established after she violently backstabbed her fellow Hololive stars in a Project Winter playthrough.

Link: https://www.youtube.com/channel/UC5CwaMl1eIgY8h02uZw7u8A

4. Usada Pekora

This adorable little kitten is the most popular VTuber from VShojo’s English-language agency, and it’s easy to understand why her “Nyanderthals” like her. Nyatasha is best known for covering rap songs and going off on obscene tangents with lines like “It’s not about wiping my ass, it’s about sending a message,” despite how innocent she appears and sounds.

Link: https://www.youtube.com/channel/UC1DCedRgGHBdm81E1llLhOQ

5. Sakura Miko

Nyahello! Sakura, a shrine maiden with a theatrical demeanour and a dubious aptitude for video games, began her career as a freelance VTuber before joining Hololive. Her bombastic attitude is part of her appeal: she gets overly passionate about unimportant games, uses any excuse to stare up a female character’s skirt, and swears profusely in Japanese and English whenever she is frustrated. It’s never boring to see her shenanigans.

Link: https://www.youtube.com/channel/UC-hM6YJuNYVAmUWxeIr9FeA

What Does It Take to Become a Virtual YouTuber?

If you’ve been watching YouTube for a while, you’ve most likely noticed the VTuber trend, which began in 2017. Instead of displaying their faces, VTubers, or Virtual YouTubers, communicate with their viewers using an avatar. As this trend grows in popularity (and VTubers gain more subscribers), a lot of people are curious about how they do it. Here are answers to all of your questions on how to become a VTuber on YouTube so you may live out your virtual fantasies.

A high-end PC with enough storage space and a powerful graphics card is required for VTubers. A webcam that tracks motion and connects to your computer is required. The most prominent VTubers employ a blue screen and green room arrangement, which simply consists of walls with one color painted on them in the background of their vlogs so that everything looks to be happening inside an empty virtual area while they walk around.

Investing a lot of money in supplies or equipment for your virtual YouTuber setup isn’t essential, just like it isn’t required for any other creative endeavor. Buying such items may yield greater results if you know how to utilize them effectively but becoming a VTuber may be done for very little money, if at all.

How to become a virtual youtuber?

1. Selecting a Model

To become a virtual YouTuber, you’ll need a model to play the role of your online persona. There are several other ways to do this, but Live2D is the most popular among elite VTubers.

how to become a virtual youtuber

2. Make your model move

A model must be set up before it can move. In computer graphics, rigging is the process of generating and connecting a rig or bone structure to a model, which can subsequently be animated. When working in two dimensions, this usually entails dividing an image into the pieces you want to move.

You’ll want to set up a webcam to track your movements once you’ve created a rigged model. As a result, your model will adjust to fit you every time you move. Most VTubers only track their faces, but hand movements are becoming increasingly popular.

become a virtual youtuber

3. Streaming and/or Recording

This portion of VTubing isn’t all that dissimilar from creating regular video material. You’ll need something to record footage of your model as it moves in lockstep with you. VirtualCast, a free VR communication tool that allows you to be “anyone you choose to be” in a virtual world, may be used for pre-recorded videos. It does, however, necessitate the usage of a virtual reality headset.

Conclusion

● In 2020, the popularity of VTuber content surged. There’s no better time than now to become a virtual YouTuber if you’ve been thinking about it for a long. After all, the nicest part about VTubing is that it’s available to everyone with a smart device and a camera.

● As VTubers are always looking for authenticity, you can become a successful VTuber by sharing the things that matter. Keep an eye on VTubers with a large following and observe what they do. Seek feedback to help you improve your skills or ask for assistance if you require it. Create stuff that will pique the interest of others while also maintaining your own.

Try It Free Try It Free

Faceless creators, or people who do not show their faces in their films, have become more prevalent on YouTube. Although being a faceless artist allows you to have a little more privacy on the internet, some viewers like to see a person on-screen.

So, what’s the best way to win over both sides? However, becoming a virtual YouTuber allows you to have your cake and eat it, as well. Vtubing is similar to live streaming, only that instead of showing your face, your facial emotions and movements are recorded by a digital avatar. Vtubing has grown considerably more accessible, with a large number of people watching Vtubing videos on YouTube.

Moreover, Every VTuber is essentially a character. Whether they’re just being themselves on camera or acting out a backstory they made up, watching a VTuber is like watching an anime in and of itself. The avatars or characters provide VTubers with a lot of creative freedom, allowing them to create unique material.

Being a VTuber isn’t all that different from being a regular one in terms of technicalities. However, it would be beneficial if you still had a good notion of what you want to do with your channel. Even though the two activities are conceptually equivalent, VTubing has a little greater entry barrier due to equipment needs.

In this article

01 What is a virtual YouTuber?

02 What Does It Take to Become a Virtual YouTuber?

03 How to become a virtual youtuber?

What is a virtual YouTuber?

A virtual YouTuber, or VTuber for short, is an online video maker or entertainment who represents themselves through a virtual avatar. This avatar is created using computer graphics (CG), and it frequently has an anime-inspired look. Most VTubers, as the name implies, utilize YouTube as their primary platform, while others do upload videos or host streams on other platforms (e.g., Twitch, Facebook Gaming, and so on) and are still referred to as such.

Vtuber’s Brief History

Kizuna AI, a Japanese VTuber, created and popularized the phrase “virtual YouTuber” in 2016. While she wasn’t the first to employ a CG avatar for video blogging, she is almost entirely to blame for the VTubers craze exploding in Japan and then the rest of the world in late 2016. Because Kizuna AI grew in popularity so quickly, new VTubers began to appear regularly. Some creators, who had already established their platform and/or displayed their faces on camera, created VTuber versions of themselves simply to jump on the bandwagon.

According to User Local, a Japanese data technology firm, over 10,000 active VTubers will exist on YouTube alone by 2020. Kizuna AI, who has the highest following of all VTubers on the internet at the time of writing, has over 10 million subscribers across all of her social media sites (YouTube, Twitter, TikTok, and Bilibili).

Is VTubers the Next Big Thing in Video Content?

If you follow video marketing trends, you may have seen an uptick in animated videos featuring anime-style avatars. VTubers are the creators of this content, and it’s taking the world by storm. Top VTubers earn hundreds of thousands of dollars every month and have millions of followers. The industry, according to analysts, is on the increase.

In 2019, the overall number of VTuber subscribers climbed by 28%, while total views of Vtuber content increased by 99 percent, according to HyperSense. This may not appear to be a severe trend at first sight. Virtual YouTubers, on the other hand, are being used by marketers and corporations like Mattel and KFC to promote genuine engagement.

Top 5 Virtual YouTubers

The following are the top 5 virtual YouTubers. Each of their videos can be watched for a few minutes with English subtitles.

1. Kizuna AI

Kizuna AI is one of Japan’s most well-known and popular female vloggers, with over two million subscribers to her channel. She appears to be a pop star, but she is artificial intelligence, as she boasts. Since she began posting videos on her main channel, A.I.Channel, in 2016, she has gained a considerable following. On the channel, she discusses various topics and plays popular games. A.I.Games, a Kizuna AI YouTube channel dedicated to games, A.I.Games is also available. She is enthusiastic and honest in both good and bad ways, which is one of her best qualities.

Link: https://www.youtube.com/channel/UC4YaOt1yT-ZeyB0OmxHgolA

2. Kaguya Luna

Kaguya Luna is a popular Japanese vlogger who launched her Kaguya Luna Official channel in 2017. She is one of the Big Four VTubers, with over a million subscribers. Kaguya Luna is adored because she presents herself in such a way. Her videos are mostly made up of her free-wheeling speaking without any acting scripts. Her high-pitched voice is striking, and she is always active and talkative. She also performs as a pop vocalist in a live presentation.v

Link: https://www.youtube.com/channel/UCQYADFw7xEJ9oZSM5ZbqyBw

3. Hoshimachi Suisei

Suisei is an idol singer who debuted independently in 2018 before joining the Hololive group. She aims to perform onstage at the Tokyo Budokan. Her deep alto voice is ideal for covers such as Zombieland Saga’s “Saga Jihen,” as well as her original compositions such as “Next Color Planet” and “Ghost.” She also has a reputation as a sociopath, which was established after she violently backstabbed her fellow Hololive stars in a Project Winter playthrough.

Link: https://www.youtube.com/channel/UC5CwaMl1eIgY8h02uZw7u8A

4. Usada Pekora

This adorable little kitten is the most popular VTuber from VShojo’s English-language agency, and it’s easy to understand why her “Nyanderthals” like her. Nyatasha is best known for covering rap songs and going off on obscene tangents with lines like “It’s not about wiping my ass, it’s about sending a message,” despite how innocent she appears and sounds.

Link: https://www.youtube.com/channel/UC1DCedRgGHBdm81E1llLhOQ

5. Sakura Miko

Nyahello! Sakura, a shrine maiden with a theatrical demeanour and a dubious aptitude for video games, began her career as a freelance VTuber before joining Hololive. Her bombastic attitude is part of her appeal: she gets overly passionate about unimportant games, uses any excuse to stare up a female character’s skirt, and swears profusely in Japanese and English whenever she is frustrated. It’s never boring to see her shenanigans.

Link: https://www.youtube.com/channel/UC-hM6YJuNYVAmUWxeIr9FeA

What Does It Take to Become a Virtual YouTuber?

If you’ve been watching YouTube for a while, you’ve most likely noticed the VTuber trend, which began in 2017. Instead of displaying their faces, VTubers, or Virtual YouTubers, communicate with their viewers using an avatar. As this trend grows in popularity (and VTubers gain more subscribers), a lot of people are curious about how they do it. Here are answers to all of your questions on how to become a VTuber on YouTube so you may live out your virtual fantasies.

A high-end PC with enough storage space and a powerful graphics card is required for VTubers. A webcam that tracks motion and connects to your computer is required. The most prominent VTubers employ a blue screen and green room arrangement, which simply consists of walls with one color painted on them in the background of their vlogs so that everything looks to be happening inside an empty virtual area while they walk around.

Investing a lot of money in supplies or equipment for your virtual YouTuber setup isn’t essential, just like it isn’t required for any other creative endeavor. Buying such items may yield greater results if you know how to utilize them effectively but becoming a VTuber may be done for very little money, if at all.

How to become a virtual youtuber?

1. Selecting a Model

To become a virtual YouTuber, you’ll need a model to play the role of your online persona. There are several other ways to do this, but Live2D is the most popular among elite VTubers.

how to become a virtual youtuber

2. Make your model move

A model must be set up before it can move. In computer graphics, rigging is the process of generating and connecting a rig or bone structure to a model, which can subsequently be animated. When working in two dimensions, this usually entails dividing an image into the pieces you want to move.

You’ll want to set up a webcam to track your movements once you’ve created a rigged model. As a result, your model will adjust to fit you every time you move. Most VTubers only track their faces, but hand movements are becoming increasingly popular.

become a virtual youtuber

3. Streaming and/or Recording

This portion of VTubing isn’t all that dissimilar from creating regular video material. You’ll need something to record footage of your model as it moves in lockstep with you. VirtualCast, a free VR communication tool that allows you to be “anyone you choose to be” in a virtual world, may be used for pre-recorded videos. It does, however, necessitate the usage of a virtual reality headset.

Conclusion

● In 2020, the popularity of VTuber content surged. There’s no better time than now to become a virtual YouTuber if you’ve been thinking about it for a long. After all, the nicest part about VTubing is that it’s available to everyone with a smart device and a camera.

● As VTubers are always looking for authenticity, you can become a successful VTuber by sharing the things that matter. Keep an eye on VTubers with a large following and observe what they do. Seek feedback to help you improve your skills or ask for assistance if you require it. Create stuff that will pique the interest of others while also maintaining your own.

Try It Free Try It Free

Faceless creators, or people who do not show their faces in their films, have become more prevalent on YouTube. Although being a faceless artist allows you to have a little more privacy on the internet, some viewers like to see a person on-screen.

So, what’s the best way to win over both sides? However, becoming a virtual YouTuber allows you to have your cake and eat it, as well. Vtubing is similar to live streaming, only that instead of showing your face, your facial emotions and movements are recorded by a digital avatar. Vtubing has grown considerably more accessible, with a large number of people watching Vtubing videos on YouTube.

Moreover, Every VTuber is essentially a character. Whether they’re just being themselves on camera or acting out a backstory they made up, watching a VTuber is like watching an anime in and of itself. The avatars or characters provide VTubers with a lot of creative freedom, allowing them to create unique material.

Being a VTuber isn’t all that different from being a regular one in terms of technicalities. However, it would be beneficial if you still had a good notion of what you want to do with your channel. Even though the two activities are conceptually equivalent, VTubing has a little greater entry barrier due to equipment needs.

In this article

01 What is a virtual YouTuber?

02 What Does It Take to Become a Virtual YouTuber?

03 How to become a virtual youtuber?

What is a virtual YouTuber?

A virtual YouTuber, or VTuber for short, is an online video maker or entertainment who represents themselves through a virtual avatar. This avatar is created using computer graphics (CG), and it frequently has an anime-inspired look. Most VTubers, as the name implies, utilize YouTube as their primary platform, while others do upload videos or host streams on other platforms (e.g., Twitch, Facebook Gaming, and so on) and are still referred to as such.

Vtuber’s Brief History

Kizuna AI, a Japanese VTuber, created and popularized the phrase “virtual YouTuber” in 2016. While she wasn’t the first to employ a CG avatar for video blogging, she is almost entirely to blame for the VTubers craze exploding in Japan and then the rest of the world in late 2016. Because Kizuna AI grew in popularity so quickly, new VTubers began to appear regularly. Some creators, who had already established their platform and/or displayed their faces on camera, created VTuber versions of themselves simply to jump on the bandwagon.

According to User Local, a Japanese data technology firm, over 10,000 active VTubers will exist on YouTube alone by 2020. Kizuna AI, who has the highest following of all VTubers on the internet at the time of writing, has over 10 million subscribers across all of her social media sites (YouTube, Twitter, TikTok, and Bilibili).

Is VTubers the Next Big Thing in Video Content?

If you follow video marketing trends, you may have seen an uptick in animated videos featuring anime-style avatars. VTubers are the creators of this content, and it’s taking the world by storm. Top VTubers earn hundreds of thousands of dollars every month and have millions of followers. The industry, according to analysts, is on the increase.

In 2019, the overall number of VTuber subscribers climbed by 28%, while total views of Vtuber content increased by 99 percent, according to HyperSense. This may not appear to be a severe trend at first sight. Virtual YouTubers, on the other hand, are being used by marketers and corporations like Mattel and KFC to promote genuine engagement.

Top 5 Virtual YouTubers

The following are the top 5 virtual YouTubers. Each of their videos can be watched for a few minutes with English subtitles.

1. Kizuna AI

Kizuna AI is one of Japan’s most well-known and popular female vloggers, with over two million subscribers to her channel. She appears to be a pop star, but she is artificial intelligence, as she boasts. Since she began posting videos on her main channel, A.I.Channel, in 2016, she has gained a considerable following. On the channel, she discusses various topics and plays popular games. A.I.Games, a Kizuna AI YouTube channel dedicated to games, A.I.Games is also available. She is enthusiastic and honest in both good and bad ways, which is one of her best qualities.

Link: https://www.youtube.com/channel/UC4YaOt1yT-ZeyB0OmxHgolA

2. Kaguya Luna

Kaguya Luna is a popular Japanese vlogger who launched her Kaguya Luna Official channel in 2017. She is one of the Big Four VTubers, with over a million subscribers. Kaguya Luna is adored because she presents herself in such a way. Her videos are mostly made up of her free-wheeling speaking without any acting scripts. Her high-pitched voice is striking, and she is always active and talkative. She also performs as a pop vocalist in a live presentation.v

Link: https://www.youtube.com/channel/UCQYADFw7xEJ9oZSM5ZbqyBw

3. Hoshimachi Suisei

Suisei is an idol singer who debuted independently in 2018 before joining the Hololive group. She aims to perform onstage at the Tokyo Budokan. Her deep alto voice is ideal for covers such as Zombieland Saga’s “Saga Jihen,” as well as her original compositions such as “Next Color Planet” and “Ghost.” She also has a reputation as a sociopath, which was established after she violently backstabbed her fellow Hololive stars in a Project Winter playthrough.

Link: https://www.youtube.com/channel/UC5CwaMl1eIgY8h02uZw7u8A

4. Usada Pekora

This adorable little kitten is the most popular VTuber from VShojo’s English-language agency, and it’s easy to understand why her “Nyanderthals” like her. Nyatasha is best known for covering rap songs and going off on obscene tangents with lines like “It’s not about wiping my ass, it’s about sending a message,” despite how innocent she appears and sounds.

Link: https://www.youtube.com/channel/UC1DCedRgGHBdm81E1llLhOQ

5. Sakura Miko

Nyahello! Sakura, a shrine maiden with a theatrical demeanour and a dubious aptitude for video games, began her career as a freelance VTuber before joining Hololive. Her bombastic attitude is part of her appeal: she gets overly passionate about unimportant games, uses any excuse to stare up a female character’s skirt, and swears profusely in Japanese and English whenever she is frustrated. It’s never boring to see her shenanigans.

Link: https://www.youtube.com/channel/UC-hM6YJuNYVAmUWxeIr9FeA

What Does It Take to Become a Virtual YouTuber?

If you’ve been watching YouTube for a while, you’ve most likely noticed the VTuber trend, which began in 2017. Instead of displaying their faces, VTubers, or Virtual YouTubers, communicate with their viewers using an avatar. As this trend grows in popularity (and VTubers gain more subscribers), a lot of people are curious about how they do it. Here are answers to all of your questions on how to become a VTuber on YouTube so you may live out your virtual fantasies.

A high-end PC with enough storage space and a powerful graphics card is required for VTubers. A webcam that tracks motion and connects to your computer is required. The most prominent VTubers employ a blue screen and green room arrangement, which simply consists of walls with one color painted on them in the background of their vlogs so that everything looks to be happening inside an empty virtual area while they walk around.

Investing a lot of money in supplies or equipment for your virtual YouTuber setup isn’t essential, just like it isn’t required for any other creative endeavor. Buying such items may yield greater results if you know how to utilize them effectively but becoming a VTuber may be done for very little money, if at all.

How to become a virtual youtuber?

1. Selecting a Model

To become a virtual YouTuber, you’ll need a model to play the role of your online persona. There are several other ways to do this, but Live2D is the most popular among elite VTubers.

how to become a virtual youtuber

2. Make your model move

A model must be set up before it can move. In computer graphics, rigging is the process of generating and connecting a rig or bone structure to a model, which can subsequently be animated. When working in two dimensions, this usually entails dividing an image into the pieces you want to move.

You’ll want to set up a webcam to track your movements once you’ve created a rigged model. As a result, your model will adjust to fit you every time you move. Most VTubers only track their faces, but hand movements are becoming increasingly popular.

become a virtual youtuber

3. Streaming and/or Recording

This portion of VTubing isn’t all that dissimilar from creating regular video material. You’ll need something to record footage of your model as it moves in lockstep with you. VirtualCast, a free VR communication tool that allows you to be “anyone you choose to be” in a virtual world, may be used for pre-recorded videos. It does, however, necessitate the usage of a virtual reality headset.

Conclusion

● In 2020, the popularity of VTuber content surged. There’s no better time than now to become a virtual YouTuber if you’ve been thinking about it for a long. After all, the nicest part about VTubing is that it’s available to everyone with a smart device and a camera.

● As VTubers are always looking for authenticity, you can become a successful VTuber by sharing the things that matter. Keep an eye on VTubers with a large following and observe what they do. Seek feedback to help you improve your skills or ask for assistance if you require it. Create stuff that will pique the interest of others while also maintaining your own.

Also read:

  • Title: "2024 Approved Crafting a Signature Look Starting with Self-Reflection"
  • Author: Steven
  • Created at : 2024-05-25 18:31:40
  • Updated at : 2024-05-26 18:31:40
  • Link: https://youtube-clips.techidaily.com/2024-approved-crafting-a-signature-look-starting-with-self-reflection/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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"2024 Approved Crafting a Signature Look Starting with Self-Reflection"