Cost-Effective Growth Tactic for YouTube Fanbases

Buy YouTube Subscribers - Hundreds of Subscribers for $5?

Richard Bennett

Oct 26, 2023• Proven solutions

0

Wondering if it is a good idea to buy YouTube subscribers? It’s not. Don’t do it.

Seeing your videos get just a handful of views even though they are nicely filmed and cover interesting topics can be frustrating. Some YouTubers aren’t patient enough to meticulously grow their channels, which is why they opt to buy views and subscribers from providers that promise miracles.

The question remains whether or not these aforementioned miracles are just a scam designed to take your money. Buying subscribers carries a certain amount of risks , because YouTube’s algorithm may recognize fake subscribers and views, and that can result in a red flag on your channel or a ban. It may be safer to learn how to grow your subs organically for free .

Let’s have a look at some of the best places to buy subscribers and see whether or not they are promising more than they can deliver.

Jump to 3 Ways to Get Free Subscribers

Top 5 Sites to Buy Subscribers

Most providers offer ridiculously low prices to attract more YouTubers in need of views and subscribers. However, low prices for such services are the first sign that something isn’t right because getting hundreds of subscribers for just $5 is unrealistic.

Viralyft: There are many ways to grow your YouTube channel, and buying subscribers is one of the most dangerous ways, since it may result in penalties that will ruin your YouTube channel. Viralyft is offering 500 worldwide subscribers for $49.99, and they provide no information about the delivery method. You should always ask questions about the delivery method before doing business with a service like this.

One thing they do promise is that the subscribers you can buy from them are safe, but they offer no proof that you will not be caught.

View2be: View2Be offers 500 subscribers for $45. This is a more realistic price than $5, but the delivery time they are promising could be risky. A sudden increase in subscribers within 24 to 72 hours could raise a red flag with YouTube’s algorithm suspicion.

View2Be does guarantee to give you your money back if they don’t deliver subscribers.

A better alternative to buying subscribers from View2be might be their view exchange platform, in which you earn real human views on your videos by watching other people’s videos.

ZERU: A huge number of clients that are advertised as a sort of a guarantee that the ZERU provides reliable services. This is somewhat misleading because it diverts the attention from the truly important information. There is no sign of delivery method explanations (where do the subscribers come from?), only a promise that they will deliver the subscribers within a day or two.

You want to know where your subscribers are coming from. If you are an American YouTuber, for example, and you suddenly receive a large number of subscribers from Asian countries then that will be suspicious of YouTube’s algorithm.

YTView’s claim that subscribers you will be buying are 100% real isn’t supported by any other fact featured on their website. ZERU will sell you a hundred subscribers for $20.

QQTube: For only $25 you can get 10,000 subscribers per day, which is one of the cheapest offers on the market. That delivery window could look suspicious to YouTube, but if that’s a risk you’re willing to take then with QQTube at least you won’t be risking a lot of money.

QQTube’s website doesn’t mention anything about safety, which is worrying, but they do offer geographic targeting which is important.

SocialGrand: Social Grand offers 500 subscribers for $34,90 or a thousand subscribers for $62,90. They promise to get your YouTube channel a better reputation, which is a huge claim that we would be wary of.

Their argument that their service is cost-effective and that it will earn you money is not only a cause for concern, but it is dangerous as well because penalties for fake subscribers on AdSense are much harsher than on YouTube.

Top 3 Ways to Get Free Subscribers

YouTube’s community and YouTube’s algorithm both favor authenticity, and for that reason, these organic ways to get subscribers will have a much stronger impact on your YouTube channel than any amount of subscribers you can buy.

Buying subscribers creates the illusion of short-term growth, while these free methods will result in real long-term growth.

Master SEO:If you would like to grow your YouTube channel, then mastering SEO is the right way to go. Use keywords in the titles of your videos, playlists, and your videos’ descriptions.

Many powerful keyword research tools can help you find the best keywords for your videos. One simple method is to simply search for your topic on Google and YouTube and see what other content creators are using to rank well.

A good performance in search rankings can only be achieved by strategic thinking and careful planning, so before you upload a video to YouTube do a little research to find the best keywords for your videos.

You can learn more about YouTube SEO here .

Post Consistently: You can hardly expect to have a loyal community of subscribers if you post videos every two or three months. Post a lot of videos and post them consistently (i.e. on the same day every week) because, if you do so, viewers will feel the anticipation and be more likely to watch your videos as soon as they are uploaded. Getting a lot of traffic in the first 24 hours of your video being uploaded is great for SEO.

If you manage to post four videos in a month, the number of subscribers to your account will grow organically, and you won’t need fake subscribers. You’ll get new subscribers for free.

Produce Collab Videos: Nobody can make it on their own; we all need the support of the people around us. Collaborating with other YouTubers that share your interest in the topic you are covering can be beneficial in many ways. First, when you collaborate you each introduce the other creator to a lot of new potential subscribers. Second, you begin to build a support network that you can rely on when you run into trouble (your YouTube friends may be able to share useful advice and even resources with you as you both grow).

Considering the risks, would YOU ever buy YouTube subscribers?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Wondering if it is a good idea to buy YouTube subscribers? It’s not. Don’t do it.

Seeing your videos get just a handful of views even though they are nicely filmed and cover interesting topics can be frustrating. Some YouTubers aren’t patient enough to meticulously grow their channels, which is why they opt to buy views and subscribers from providers that promise miracles.

The question remains whether or not these aforementioned miracles are just a scam designed to take your money. Buying subscribers carries a certain amount of risks , because YouTube’s algorithm may recognize fake subscribers and views, and that can result in a red flag on your channel or a ban. It may be safer to learn how to grow your subs organically for free .

Let’s have a look at some of the best places to buy subscribers and see whether or not they are promising more than they can deliver.

Jump to 3 Ways to Get Free Subscribers

Top 5 Sites to Buy Subscribers

Most providers offer ridiculously low prices to attract more YouTubers in need of views and subscribers. However, low prices for such services are the first sign that something isn’t right because getting hundreds of subscribers for just $5 is unrealistic.

Viralyft: There are many ways to grow your YouTube channel, and buying subscribers is one of the most dangerous ways, since it may result in penalties that will ruin your YouTube channel. Viralyft is offering 500 worldwide subscribers for $49.99, and they provide no information about the delivery method. You should always ask questions about the delivery method before doing business with a service like this.

One thing they do promise is that the subscribers you can buy from them are safe, but they offer no proof that you will not be caught.

View2be: View2Be offers 500 subscribers for $45. This is a more realistic price than $5, but the delivery time they are promising could be risky. A sudden increase in subscribers within 24 to 72 hours could raise a red flag with YouTube’s algorithm suspicion.

View2Be does guarantee to give you your money back if they don’t deliver subscribers.

A better alternative to buying subscribers from View2be might be their view exchange platform, in which you earn real human views on your videos by watching other people’s videos.

ZERU: A huge number of clients that are advertised as a sort of a guarantee that the ZERU provides reliable services. This is somewhat misleading because it diverts the attention from the truly important information. There is no sign of delivery method explanations (where do the subscribers come from?), only a promise that they will deliver the subscribers within a day or two.

You want to know where your subscribers are coming from. If you are an American YouTuber, for example, and you suddenly receive a large number of subscribers from Asian countries then that will be suspicious of YouTube’s algorithm.

YTView’s claim that subscribers you will be buying are 100% real isn’t supported by any other fact featured on their website. ZERU will sell you a hundred subscribers for $20.

QQTube: For only $25 you can get 10,000 subscribers per day, which is one of the cheapest offers on the market. That delivery window could look suspicious to YouTube, but if that’s a risk you’re willing to take then with QQTube at least you won’t be risking a lot of money.

QQTube’s website doesn’t mention anything about safety, which is worrying, but they do offer geographic targeting which is important.

SocialGrand: Social Grand offers 500 subscribers for $34,90 or a thousand subscribers for $62,90. They promise to get your YouTube channel a better reputation, which is a huge claim that we would be wary of.

Their argument that their service is cost-effective and that it will earn you money is not only a cause for concern, but it is dangerous as well because penalties for fake subscribers on AdSense are much harsher than on YouTube.

Top 3 Ways to Get Free Subscribers

YouTube’s community and YouTube’s algorithm both favor authenticity, and for that reason, these organic ways to get subscribers will have a much stronger impact on your YouTube channel than any amount of subscribers you can buy.

Buying subscribers creates the illusion of short-term growth, while these free methods will result in real long-term growth.

Master SEO:If you would like to grow your YouTube channel, then mastering SEO is the right way to go. Use keywords in the titles of your videos, playlists, and your videos’ descriptions.

Many powerful keyword research tools can help you find the best keywords for your videos. One simple method is to simply search for your topic on Google and YouTube and see what other content creators are using to rank well.

A good performance in search rankings can only be achieved by strategic thinking and careful planning, so before you upload a video to YouTube do a little research to find the best keywords for your videos.

You can learn more about YouTube SEO here .

Post Consistently: You can hardly expect to have a loyal community of subscribers if you post videos every two or three months. Post a lot of videos and post them consistently (i.e. on the same day every week) because, if you do so, viewers will feel the anticipation and be more likely to watch your videos as soon as they are uploaded. Getting a lot of traffic in the first 24 hours of your video being uploaded is great for SEO.

If you manage to post four videos in a month, the number of subscribers to your account will grow organically, and you won’t need fake subscribers. You’ll get new subscribers for free.

Produce Collab Videos: Nobody can make it on their own; we all need the support of the people around us. Collaborating with other YouTubers that share your interest in the topic you are covering can be beneficial in many ways. First, when you collaborate you each introduce the other creator to a lot of new potential subscribers. Second, you begin to build a support network that you can rely on when you run into trouble (your YouTube friends may be able to share useful advice and even resources with you as you both grow).

Considering the risks, would YOU ever buy YouTube subscribers?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Wondering if it is a good idea to buy YouTube subscribers? It’s not. Don’t do it.

Seeing your videos get just a handful of views even though they are nicely filmed and cover interesting topics can be frustrating. Some YouTubers aren’t patient enough to meticulously grow their channels, which is why they opt to buy views and subscribers from providers that promise miracles.

The question remains whether or not these aforementioned miracles are just a scam designed to take your money. Buying subscribers carries a certain amount of risks , because YouTube’s algorithm may recognize fake subscribers and views, and that can result in a red flag on your channel or a ban. It may be safer to learn how to grow your subs organically for free .

Let’s have a look at some of the best places to buy subscribers and see whether or not they are promising more than they can deliver.

Jump to 3 Ways to Get Free Subscribers

Top 5 Sites to Buy Subscribers

Most providers offer ridiculously low prices to attract more YouTubers in need of views and subscribers. However, low prices for such services are the first sign that something isn’t right because getting hundreds of subscribers for just $5 is unrealistic.

Viralyft: There are many ways to grow your YouTube channel, and buying subscribers is one of the most dangerous ways, since it may result in penalties that will ruin your YouTube channel. Viralyft is offering 500 worldwide subscribers for $49.99, and they provide no information about the delivery method. You should always ask questions about the delivery method before doing business with a service like this.

One thing they do promise is that the subscribers you can buy from them are safe, but they offer no proof that you will not be caught.

View2be: View2Be offers 500 subscribers for $45. This is a more realistic price than $5, but the delivery time they are promising could be risky. A sudden increase in subscribers within 24 to 72 hours could raise a red flag with YouTube’s algorithm suspicion.

View2Be does guarantee to give you your money back if they don’t deliver subscribers.

A better alternative to buying subscribers from View2be might be their view exchange platform, in which you earn real human views on your videos by watching other people’s videos.

ZERU: A huge number of clients that are advertised as a sort of a guarantee that the ZERU provides reliable services. This is somewhat misleading because it diverts the attention from the truly important information. There is no sign of delivery method explanations (where do the subscribers come from?), only a promise that they will deliver the subscribers within a day or two.

You want to know where your subscribers are coming from. If you are an American YouTuber, for example, and you suddenly receive a large number of subscribers from Asian countries then that will be suspicious of YouTube’s algorithm.

YTView’s claim that subscribers you will be buying are 100% real isn’t supported by any other fact featured on their website. ZERU will sell you a hundred subscribers for $20.

QQTube: For only $25 you can get 10,000 subscribers per day, which is one of the cheapest offers on the market. That delivery window could look suspicious to YouTube, but if that’s a risk you’re willing to take then with QQTube at least you won’t be risking a lot of money.

QQTube’s website doesn’t mention anything about safety, which is worrying, but they do offer geographic targeting which is important.

SocialGrand: Social Grand offers 500 subscribers for $34,90 or a thousand subscribers for $62,90. They promise to get your YouTube channel a better reputation, which is a huge claim that we would be wary of.

Their argument that their service is cost-effective and that it will earn you money is not only a cause for concern, but it is dangerous as well because penalties for fake subscribers on AdSense are much harsher than on YouTube.

Top 3 Ways to Get Free Subscribers

YouTube’s community and YouTube’s algorithm both favor authenticity, and for that reason, these organic ways to get subscribers will have a much stronger impact on your YouTube channel than any amount of subscribers you can buy.

Buying subscribers creates the illusion of short-term growth, while these free methods will result in real long-term growth.

Master SEO:If you would like to grow your YouTube channel, then mastering SEO is the right way to go. Use keywords in the titles of your videos, playlists, and your videos’ descriptions.

Many powerful keyword research tools can help you find the best keywords for your videos. One simple method is to simply search for your topic on Google and YouTube and see what other content creators are using to rank well.

A good performance in search rankings can only be achieved by strategic thinking and careful planning, so before you upload a video to YouTube do a little research to find the best keywords for your videos.

You can learn more about YouTube SEO here .

Post Consistently: You can hardly expect to have a loyal community of subscribers if you post videos every two or three months. Post a lot of videos and post them consistently (i.e. on the same day every week) because, if you do so, viewers will feel the anticipation and be more likely to watch your videos as soon as they are uploaded. Getting a lot of traffic in the first 24 hours of your video being uploaded is great for SEO.

If you manage to post four videos in a month, the number of subscribers to your account will grow organically, and you won’t need fake subscribers. You’ll get new subscribers for free.

Produce Collab Videos: Nobody can make it on their own; we all need the support of the people around us. Collaborating with other YouTubers that share your interest in the topic you are covering can be beneficial in many ways. First, when you collaborate you each introduce the other creator to a lot of new potential subscribers. Second, you begin to build a support network that you can rely on when you run into trouble (your YouTube friends may be able to share useful advice and even resources with you as you both grow).

Considering the risks, would YOU ever buy YouTube subscribers?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Wondering if it is a good idea to buy YouTube subscribers? It’s not. Don’t do it.

Seeing your videos get just a handful of views even though they are nicely filmed and cover interesting topics can be frustrating. Some YouTubers aren’t patient enough to meticulously grow their channels, which is why they opt to buy views and subscribers from providers that promise miracles.

The question remains whether or not these aforementioned miracles are just a scam designed to take your money. Buying subscribers carries a certain amount of risks , because YouTube’s algorithm may recognize fake subscribers and views, and that can result in a red flag on your channel or a ban. It may be safer to learn how to grow your subs organically for free .

Let’s have a look at some of the best places to buy subscribers and see whether or not they are promising more than they can deliver.

Jump to 3 Ways to Get Free Subscribers

Top 5 Sites to Buy Subscribers

Most providers offer ridiculously low prices to attract more YouTubers in need of views and subscribers. However, low prices for such services are the first sign that something isn’t right because getting hundreds of subscribers for just $5 is unrealistic.

Viralyft: There are many ways to grow your YouTube channel, and buying subscribers is one of the most dangerous ways, since it may result in penalties that will ruin your YouTube channel. Viralyft is offering 500 worldwide subscribers for $49.99, and they provide no information about the delivery method. You should always ask questions about the delivery method before doing business with a service like this.

One thing they do promise is that the subscribers you can buy from them are safe, but they offer no proof that you will not be caught.

View2be: View2Be offers 500 subscribers for $45. This is a more realistic price than $5, but the delivery time they are promising could be risky. A sudden increase in subscribers within 24 to 72 hours could raise a red flag with YouTube’s algorithm suspicion.

View2Be does guarantee to give you your money back if they don’t deliver subscribers.

A better alternative to buying subscribers from View2be might be their view exchange platform, in which you earn real human views on your videos by watching other people’s videos.

ZERU: A huge number of clients that are advertised as a sort of a guarantee that the ZERU provides reliable services. This is somewhat misleading because it diverts the attention from the truly important information. There is no sign of delivery method explanations (where do the subscribers come from?), only a promise that they will deliver the subscribers within a day or two.

You want to know where your subscribers are coming from. If you are an American YouTuber, for example, and you suddenly receive a large number of subscribers from Asian countries then that will be suspicious of YouTube’s algorithm.

YTView’s claim that subscribers you will be buying are 100% real isn’t supported by any other fact featured on their website. ZERU will sell you a hundred subscribers for $20.

QQTube: For only $25 you can get 10,000 subscribers per day, which is one of the cheapest offers on the market. That delivery window could look suspicious to YouTube, but if that’s a risk you’re willing to take then with QQTube at least you won’t be risking a lot of money.

QQTube’s website doesn’t mention anything about safety, which is worrying, but they do offer geographic targeting which is important.

SocialGrand: Social Grand offers 500 subscribers for $34,90 or a thousand subscribers for $62,90. They promise to get your YouTube channel a better reputation, which is a huge claim that we would be wary of.

Their argument that their service is cost-effective and that it will earn you money is not only a cause for concern, but it is dangerous as well because penalties for fake subscribers on AdSense are much harsher than on YouTube.

Top 3 Ways to Get Free Subscribers

YouTube’s community and YouTube’s algorithm both favor authenticity, and for that reason, these organic ways to get subscribers will have a much stronger impact on your YouTube channel than any amount of subscribers you can buy.

Buying subscribers creates the illusion of short-term growth, while these free methods will result in real long-term growth.

Master SEO:If you would like to grow your YouTube channel, then mastering SEO is the right way to go. Use keywords in the titles of your videos, playlists, and your videos’ descriptions.

Many powerful keyword research tools can help you find the best keywords for your videos. One simple method is to simply search for your topic on Google and YouTube and see what other content creators are using to rank well.

A good performance in search rankings can only be achieved by strategic thinking and careful planning, so before you upload a video to YouTube do a little research to find the best keywords for your videos.

You can learn more about YouTube SEO here .

Post Consistently: You can hardly expect to have a loyal community of subscribers if you post videos every two or three months. Post a lot of videos and post them consistently (i.e. on the same day every week) because, if you do so, viewers will feel the anticipation and be more likely to watch your videos as soon as they are uploaded. Getting a lot of traffic in the first 24 hours of your video being uploaded is great for SEO.

If you manage to post four videos in a month, the number of subscribers to your account will grow organically, and you won’t need fake subscribers. You’ll get new subscribers for free.

Produce Collab Videos: Nobody can make it on their own; we all need the support of the people around us. Collaborating with other YouTubers that share your interest in the topic you are covering can be beneficial in many ways. First, when you collaborate you each introduce the other creator to a lot of new potential subscribers. Second, you begin to build a support network that you can rely on when you run into trouble (your YouTube friends may be able to share useful advice and even resources with you as you both grow).

Considering the risks, would YOU ever buy YouTube subscribers?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Elevate Your Content: SEO Mastery Starts Here

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Also read: