Comprehensible Guide to High-Quality Audios on YouTube

How to Edit Audio on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

In this article, we are going to show you how to edit audio with YouTube Video Editor, and the tips on adding your own audio file to YouTube.

• Part 1: Add your Own Audio File to YouTube Video
• Part 2: How to Edit Audio with YouTube Video Editor

Part 1: Add your Own Audio File to YouTube Video

Tools You Are Going to Need

YouTube video editor is far from meeting the needs of people who want to have more control on their audio. On the bright side, if you are interested in learning how to edit audio on YouTube, there is a solution. There are many video editors in the market that allow you to add your own music or audio files to a video. Windows Movie Maker, iMovie, Adobe Premiere, and Magisto are some of the video editors available for you to choose from. In this guide, we recommend the Wondershare Filmora video editor. Below is a quick tutorial about how to edit audio in Filmora.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Why Should You Choose Wondershare Filmora?

There are many advantages associated with the use of Wondershare Filmora. You will see that it allows you to fully edit any audio file and gain 100% control over your files. It is an integrated solution that lacks nothing in terms of efficiency and quality standards. To be more specific, Filmora offers the following unique features:

• Built-in audio editing tools that allow you to gain full control of your audio in an easy way
• Exclusive audio track that enables you to mute, detach or even de-noise the audio from video
• All audio effects can easily be adjusted with one click only
• The built-in Equalizer is capable enough to create amazing audio effects
• Directly upload your video to YouTube, Facebook or Vimeo from Wondershare Filmora

How to add audio files to YouTube video with Wondershare Filmora

Do you want to know more about audio editing? Please read this article: How to add audio to video.

Step 1 Import Video Clips into Filmora

Filmora supports a wide range of video formats, such as MKV, MOV, AVI, WebM and MP4, you can import the video clip shot with Camera, smartphone or camcorder easily to it.

Step 2 Detach Audio

If you want to edit the original audio of the video, you can choose to split the audio file from the video by using the Audio Detach option on Wondershare Filmora. Then, the audio file will be shown in the audio track, and you can cut or trim it.

Note: If you do not want to keep the original audio file in the video, you can delete it from the audio track directly.

Step 3Add Audio Files

Wondershare Filmora offers you multiple royalty free audio effects and music in its rich audio library. What is more, you can also import your own music or audio file from your computer or iTunes. Of course, you should know that the audio should be royalty free for you to make use of. In a different situation, you cannot upload it and benefit from its quality and nature.

Step 4Edit Audio

In this step, you can adjust the audio volume and pitch, etc. There are multiple options for you to benefit from, including the Audio Equalizer, Music, Mix Audio. In this way, you can make sure that the audio is exactly like you have wanted it to be. For further information as to how you can improve the sound quality of your recorded videos, you can check out: How to improve sound quality of recorded videos.

Step 5Save Your Work and Upload on YouTube

If you are satisfied with your work on the audio file and you wish to publish it, the process is quite simple. You just hit Export and select to upload the video to YouTube. After signing in to your YouTube account, you will be ready to start uploading the audio file.

In case you wish to edit the audio from an already published video, you have to download the video first. Then, you can follow the steps above to edit the audio file in Filmora. As one of the widely used video editing software for YouTubers, Filmora is here to empower your imagination. Just download the free trial version and try it now.

Part 2: How to Edit Audio with YouTube Video Editor

Unfortunately, YouTube does not allow users to upload audio files such as MP3, WAV, etc. Instead, you can only upload audio files which are offered by YouTube in the first place. Since YouTube has got a plentiful audio library, you can find a lot of audio there. In this part, we will show you how to add and edit audio with YouTube Video Editor.

You may also like: How to Add Music to YouTube Videos >>

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide. In the following part, I will show you how to add audio track , replace the original audio and adjust the audio position and length as well.

• Step 1: Sign in to your YouTube account
• **Step 2:**Click your profile avatar and select Creator Studio option.
• Step 3: In the left pane, go to Video Manager and then click Videos. In the Videos list, choose the video that you want to add new audio track, and then select Audio from the Edit button.

• Step 4: Now you can add or replace the audio in your video. Here you will find that there are various songs and audio files you can choose from. Click ADD TO VIDEO and the audio track will be added to the video directly.

• Step 5: Now you will see the audio track appears at the bottom of the player. Here you can trim and drag the audio bar to adjust the audio positon and length. To Trim the audio, click the beginning or the end of the audio bar and then drag it to the left or right. After trimming, drag it to meet the target position.

Conclusion

Normally, it would be better to add and edit audio to video before updating to YouTube. In this case, Filmora is highly recommended as one of the best video editor for YouTubers , which provides some royalty free music sound in the Music Library to choose from and also the audio editing tools like remove background noise from the video, add fade in and fade out effects with ease or play the video backward or fast forward.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In this article, we are going to show you how to edit audio with YouTube Video Editor, and the tips on adding your own audio file to YouTube.

• Part 1: Add your Own Audio File to YouTube Video
• Part 2: How to Edit Audio with YouTube Video Editor

Part 1: Add your Own Audio File to YouTube Video

Tools You Are Going to Need

YouTube video editor is far from meeting the needs of people who want to have more control on their audio. On the bright side, if you are interested in learning how to edit audio on YouTube, there is a solution. There are many video editors in the market that allow you to add your own music or audio files to a video. Windows Movie Maker, iMovie, Adobe Premiere, and Magisto are some of the video editors available for you to choose from. In this guide, we recommend the Wondershare Filmora video editor. Below is a quick tutorial about how to edit audio in Filmora.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Why Should You Choose Wondershare Filmora?

There are many advantages associated with the use of Wondershare Filmora. You will see that it allows you to fully edit any audio file and gain 100% control over your files. It is an integrated solution that lacks nothing in terms of efficiency and quality standards. To be more specific, Filmora offers the following unique features:

• Built-in audio editing tools that allow you to gain full control of your audio in an easy way
• Exclusive audio track that enables you to mute, detach or even de-noise the audio from video
• All audio effects can easily be adjusted with one click only
• The built-in Equalizer is capable enough to create amazing audio effects
• Directly upload your video to YouTube, Facebook or Vimeo from Wondershare Filmora

How to add audio files to YouTube video with Wondershare Filmora

Do you want to know more about audio editing? Please read this article: How to add audio to video.

Step 1 Import Video Clips into Filmora

Filmora supports a wide range of video formats, such as MKV, MOV, AVI, WebM and MP4, you can import the video clip shot with Camera, smartphone or camcorder easily to it.

Step 2 Detach Audio

If you want to edit the original audio of the video, you can choose to split the audio file from the video by using the Audio Detach option on Wondershare Filmora. Then, the audio file will be shown in the audio track, and you can cut or trim it.

Note: If you do not want to keep the original audio file in the video, you can delete it from the audio track directly.

Step 3Add Audio Files

Wondershare Filmora offers you multiple royalty free audio effects and music in its rich audio library. What is more, you can also import your own music or audio file from your computer or iTunes. Of course, you should know that the audio should be royalty free for you to make use of. In a different situation, you cannot upload it and benefit from its quality and nature.

Step 4Edit Audio

In this step, you can adjust the audio volume and pitch, etc. There are multiple options for you to benefit from, including the Audio Equalizer, Music, Mix Audio. In this way, you can make sure that the audio is exactly like you have wanted it to be. For further information as to how you can improve the sound quality of your recorded videos, you can check out: How to improve sound quality of recorded videos.

Step 5Save Your Work and Upload on YouTube

If you are satisfied with your work on the audio file and you wish to publish it, the process is quite simple. You just hit Export and select to upload the video to YouTube. After signing in to your YouTube account, you will be ready to start uploading the audio file.

In case you wish to edit the audio from an already published video, you have to download the video first. Then, you can follow the steps above to edit the audio file in Filmora. As one of the widely used video editing software for YouTubers, Filmora is here to empower your imagination. Just download the free trial version and try it now.

Part 2: How to Edit Audio with YouTube Video Editor

Unfortunately, YouTube does not allow users to upload audio files such as MP3, WAV, etc. Instead, you can only upload audio files which are offered by YouTube in the first place. Since YouTube has got a plentiful audio library, you can find a lot of audio there. In this part, we will show you how to add and edit audio with YouTube Video Editor.

You may also like: How to Add Music to YouTube Videos >>

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide. In the following part, I will show you how to add audio track , replace the original audio and adjust the audio position and length as well.

• Step 1: Sign in to your YouTube account
• **Step 2:**Click your profile avatar and select Creator Studio option.
• Step 3: In the left pane, go to Video Manager and then click Videos. In the Videos list, choose the video that you want to add new audio track, and then select Audio from the Edit button.

• Step 4: Now you can add or replace the audio in your video. Here you will find that there are various songs and audio files you can choose from. Click ADD TO VIDEO and the audio track will be added to the video directly.

• Step 5: Now you will see the audio track appears at the bottom of the player. Here you can trim and drag the audio bar to adjust the audio positon and length. To Trim the audio, click the beginning or the end of the audio bar and then drag it to the left or right. After trimming, drag it to meet the target position.

Conclusion

Normally, it would be better to add and edit audio to video before updating to YouTube. In this case, Filmora is highly recommended as one of the best video editor for YouTubers , which provides some royalty free music sound in the Music Library to choose from and also the audio editing tools like remove background noise from the video, add fade in and fade out effects with ease or play the video backward or fast forward.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In this article, we are going to show you how to edit audio with YouTube Video Editor, and the tips on adding your own audio file to YouTube.

• Part 1: Add your Own Audio File to YouTube Video
• Part 2: How to Edit Audio with YouTube Video Editor

Part 1: Add your Own Audio File to YouTube Video

Tools You Are Going to Need

YouTube video editor is far from meeting the needs of people who want to have more control on their audio. On the bright side, if you are interested in learning how to edit audio on YouTube, there is a solution. There are many video editors in the market that allow you to add your own music or audio files to a video. Windows Movie Maker, iMovie, Adobe Premiere, and Magisto are some of the video editors available for you to choose from. In this guide, we recommend the Wondershare Filmora video editor. Below is a quick tutorial about how to edit audio in Filmora.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Why Should You Choose Wondershare Filmora?

There are many advantages associated with the use of Wondershare Filmora. You will see that it allows you to fully edit any audio file and gain 100% control over your files. It is an integrated solution that lacks nothing in terms of efficiency and quality standards. To be more specific, Filmora offers the following unique features:

• Built-in audio editing tools that allow you to gain full control of your audio in an easy way
• Exclusive audio track that enables you to mute, detach or even de-noise the audio from video
• All audio effects can easily be adjusted with one click only
• The built-in Equalizer is capable enough to create amazing audio effects
• Directly upload your video to YouTube, Facebook or Vimeo from Wondershare Filmora

How to add audio files to YouTube video with Wondershare Filmora

Do you want to know more about audio editing? Please read this article: How to add audio to video.

Step 1 Import Video Clips into Filmora

Filmora supports a wide range of video formats, such as MKV, MOV, AVI, WebM and MP4, you can import the video clip shot with Camera, smartphone or camcorder easily to it.

Step 2 Detach Audio

If you want to edit the original audio of the video, you can choose to split the audio file from the video by using the Audio Detach option on Wondershare Filmora. Then, the audio file will be shown in the audio track, and you can cut or trim it.

Note: If you do not want to keep the original audio file in the video, you can delete it from the audio track directly.

Step 3Add Audio Files

Wondershare Filmora offers you multiple royalty free audio effects and music in its rich audio library. What is more, you can also import your own music or audio file from your computer or iTunes. Of course, you should know that the audio should be royalty free for you to make use of. In a different situation, you cannot upload it and benefit from its quality and nature.

Step 4Edit Audio

In this step, you can adjust the audio volume and pitch, etc. There are multiple options for you to benefit from, including the Audio Equalizer, Music, Mix Audio. In this way, you can make sure that the audio is exactly like you have wanted it to be. For further information as to how you can improve the sound quality of your recorded videos, you can check out: How to improve sound quality of recorded videos.

Step 5Save Your Work and Upload on YouTube

If you are satisfied with your work on the audio file and you wish to publish it, the process is quite simple. You just hit Export and select to upload the video to YouTube. After signing in to your YouTube account, you will be ready to start uploading the audio file.

In case you wish to edit the audio from an already published video, you have to download the video first. Then, you can follow the steps above to edit the audio file in Filmora. As one of the widely used video editing software for YouTubers, Filmora is here to empower your imagination. Just download the free trial version and try it now.

Part 2: How to Edit Audio with YouTube Video Editor

Unfortunately, YouTube does not allow users to upload audio files such as MP3, WAV, etc. Instead, you can only upload audio files which are offered by YouTube in the first place. Since YouTube has got a plentiful audio library, you can find a lot of audio there. In this part, we will show you how to add and edit audio with YouTube Video Editor.

You may also like: How to Add Music to YouTube Videos >>

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide. In the following part, I will show you how to add audio track , replace the original audio and adjust the audio position and length as well.

• Step 1: Sign in to your YouTube account
• **Step 2:**Click your profile avatar and select Creator Studio option.
• Step 3: In the left pane, go to Video Manager and then click Videos. In the Videos list, choose the video that you want to add new audio track, and then select Audio from the Edit button.

• Step 4: Now you can add or replace the audio in your video. Here you will find that there are various songs and audio files you can choose from. Click ADD TO VIDEO and the audio track will be added to the video directly.

• Step 5: Now you will see the audio track appears at the bottom of the player. Here you can trim and drag the audio bar to adjust the audio positon and length. To Trim the audio, click the beginning or the end of the audio bar and then drag it to the left or right. After trimming, drag it to meet the target position.

Conclusion

Normally, it would be better to add and edit audio to video before updating to YouTube. In this case, Filmora is highly recommended as one of the best video editor for YouTubers , which provides some royalty free music sound in the Music Library to choose from and also the audio editing tools like remove background noise from the video, add fade in and fade out effects with ease or play the video backward or fast forward.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In this article, we are going to show you how to edit audio with YouTube Video Editor, and the tips on adding your own audio file to YouTube.

• Part 1: Add your Own Audio File to YouTube Video
• Part 2: How to Edit Audio with YouTube Video Editor

Part 1: Add your Own Audio File to YouTube Video

Tools You Are Going to Need

YouTube video editor is far from meeting the needs of people who want to have more control on their audio. On the bright side, if you are interested in learning how to edit audio on YouTube, there is a solution. There are many video editors in the market that allow you to add your own music or audio files to a video. Windows Movie Maker, iMovie, Adobe Premiere, and Magisto are some of the video editors available for you to choose from. In this guide, we recommend the Wondershare Filmora video editor. Below is a quick tutorial about how to edit audio in Filmora.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Why Should You Choose Wondershare Filmora?

There are many advantages associated with the use of Wondershare Filmora. You will see that it allows you to fully edit any audio file and gain 100% control over your files. It is an integrated solution that lacks nothing in terms of efficiency and quality standards. To be more specific, Filmora offers the following unique features:

• Built-in audio editing tools that allow you to gain full control of your audio in an easy way
• Exclusive audio track that enables you to mute, detach or even de-noise the audio from video
• All audio effects can easily be adjusted with one click only
• The built-in Equalizer is capable enough to create amazing audio effects
• Directly upload your video to YouTube, Facebook or Vimeo from Wondershare Filmora

How to add audio files to YouTube video with Wondershare Filmora

Do you want to know more about audio editing? Please read this article: How to add audio to video.

Step 1 Import Video Clips into Filmora

Filmora supports a wide range of video formats, such as MKV, MOV, AVI, WebM and MP4, you can import the video clip shot with Camera, smartphone or camcorder easily to it.

Step 2 Detach Audio

If you want to edit the original audio of the video, you can choose to split the audio file from the video by using the Audio Detach option on Wondershare Filmora. Then, the audio file will be shown in the audio track, and you can cut or trim it.

Note: If you do not want to keep the original audio file in the video, you can delete it from the audio track directly.

Step 3Add Audio Files

Wondershare Filmora offers you multiple royalty free audio effects and music in its rich audio library. What is more, you can also import your own music or audio file from your computer or iTunes. Of course, you should know that the audio should be royalty free for you to make use of. In a different situation, you cannot upload it and benefit from its quality and nature.

Step 4Edit Audio

In this step, you can adjust the audio volume and pitch, etc. There are multiple options for you to benefit from, including the Audio Equalizer, Music, Mix Audio. In this way, you can make sure that the audio is exactly like you have wanted it to be. For further information as to how you can improve the sound quality of your recorded videos, you can check out: How to improve sound quality of recorded videos.

Step 5Save Your Work and Upload on YouTube

If you are satisfied with your work on the audio file and you wish to publish it, the process is quite simple. You just hit Export and select to upload the video to YouTube. After signing in to your YouTube account, you will be ready to start uploading the audio file.

In case you wish to edit the audio from an already published video, you have to download the video first. Then, you can follow the steps above to edit the audio file in Filmora. As one of the widely used video editing software for YouTubers, Filmora is here to empower your imagination. Just download the free trial version and try it now.

Part 2: How to Edit Audio with YouTube Video Editor

Unfortunately, YouTube does not allow users to upload audio files such as MP3, WAV, etc. Instead, you can only upload audio files which are offered by YouTube in the first place. Since YouTube has got a plentiful audio library, you can find a lot of audio there. In this part, we will show you how to add and edit audio with YouTube Video Editor.

You may also like: How to Add Music to YouTube Videos >>

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide. In the following part, I will show you how to add audio track , replace the original audio and adjust the audio position and length as well.

• Step 1: Sign in to your YouTube account
• **Step 2:**Click your profile avatar and select Creator Studio option.
• Step 3: In the left pane, go to Video Manager and then click Videos. In the Videos list, choose the video that you want to add new audio track, and then select Audio from the Edit button.

• Step 4: Now you can add or replace the audio in your video. Here you will find that there are various songs and audio files you can choose from. Click ADD TO VIDEO and the audio track will be added to the video directly.

• Step 5: Now you will see the audio track appears at the bottom of the player. Here you can trim and drag the audio bar to adjust the audio positon and length. To Trim the audio, click the beginning or the end of the audio bar and then drag it to the left or right. After trimming, drag it to meet the target position.

Conclusion

Normally, it would be better to add and edit audio to video before updating to YouTube. In this case, Filmora is highly recommended as one of the best video editor for YouTubers , which provides some royalty free music sound in the Music Library to choose from and also the audio editing tools like remove background noise from the video, add fade in and fade out effects with ease or play the video backward or fast forward.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Craft a Memorable YouTube Channel Brand for More Viewers

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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