Comparative Content Crusade: Analyzing Your Videos Against Others’

YouTube Analytics – How to analyze your and Competitor’s YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

YouTube Elites: Creator Conclave

The YouTube Creator Summit - A Getaway for YouTube’s Top Talent

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Creator Summit has been held for several years. In 2019, it was held in Tokyo, Japan, but back in 2016, 2017 and 2018, it was held in New York City. This article just introduced the YouTube Creator Summit in 2017.

Tons of big-name creators were flown out by YouTube for a week of activities, networking opportunities, interesting speakers, and unicorn petting zoos. We assume.

• A map of Dumbo
• Post Cards
• S’well bottle
• Branded slippers
• Pins, pins, pins
• Denim jacket

Lilly’s Creator Summit adventures.

The Creator Summit is invite-only, and only 120 YouTubers attended including Grace Helbig, Lilly Singh, Matthew Santoro, Eva Gutowski, Jon Cozart, and Hannah Hart. We can really only imagine what went on based on what some YouTubers chose to share with us over social media. That’s how we know there were appearances from off-YouTube celebrities too, like Will Smith and Riz Ahmed.

Will Smith was one of the speakers at the summit. Turns out he’s a big fan of Lilly Singh.

Thanks to Nick from nickatnyte, for example, we have a pretty clear picture of the kinds of swag YouTube was giving away.

Nick talks about arriving in New York and goes through the swag box waiting in his hotel room.

There were some clues as to what the rest of the summit was like hiding amongst the swag too. Here’s what was in the box:

1. A map of Dumbo

The hotel YouTube put the creators up in was in Dumbo, Brooklyn. ‘Dumbo’ is an acronym for Down Under the Manhattan Bridge Overpass. While it used to be primarily an industrial area, Dumbo is now the most expensive neighborhood in Brooklyn with many of the old industrial spaces now serving as luxury residential lofts. Dumbo is also a hub for tech startups.

Tess takes you to some of her favorite places in Dumbo.

Dumbo is home to an interesting mix of ‘past’ and ‘future’. The creators who attended the summit probably had a lot of fun exploring it.

2. Post Cards

One of the major benefits of attending this summit would have been networking with other creators, but because of how busy everyone was and how awkward it can be to arrange ‘bumping into’ someone YouTube created a way for creators to send each other notes. All they had to do was write a note on one of the postcards YouTube provided them with and stick it in one of the red mailboxes at the event. YouTube took care of making sure the person it was addressed to got it.

3. S’well bottle

S’well bottles are stainless steel beverage containers that keep drinks hot or cold. They retail for around $45. YouTubers invited to the Creator Summit received ones with YouTube branding on them. A good water bottle is a convention/conference essential, so this was a very practical gift.

4. Branded slippers

To help them relax after long days at the summit, YouTube provided creators with YouTube-branded slippers. They look pretty comfy. Plus, now every time these YouTubers look down at their feet they’ll be reminded to go make some videos.

thinknoodles wearing his YouTube slippers.

5. Pins, pins, pins

There were numerous custom pins available at different events at the summit. Aside from a complementary Brooklyn and 1 Hotel Brooklyn Bridge (the hotel the creators were staying at) pins, the creators did not receive these in their swag boxes – they had to collect them.

6. Denim jacket

A denim jacket with a play button on it was also in the box. The idea was that creators would collect pins and display them on their new jackets. At the end of the week, they would have a great souvenir reminding them of every event they attended at the summit.

Hannah Hart posted this photo from a river cruise she and other YouTubers went on while in New York for the summit.

Most creators here on Filmora are still trying to grow their channels, but one day I hope you’ll be able to attend an event like the YouTube Creator Summit and tell us all about it!

Want to join the YouTube Creator Summit in the future? We all know that there is a long way to go, but we can start making good YouTube videos now. Remember to use Filmora with the templates and effects to touch up your YouTube videos.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Creator Summit has been held for several years. In 2019, it was held in Tokyo, Japan, but back in 2016, 2017 and 2018, it was held in New York City. This article just introduced the YouTube Creator Summit in 2017.

Tons of big-name creators were flown out by YouTube for a week of activities, networking opportunities, interesting speakers, and unicorn petting zoos. We assume.

• A map of Dumbo
• Post Cards
• S’well bottle
• Branded slippers
• Pins, pins, pins
• Denim jacket

Lilly’s Creator Summit adventures.

The Creator Summit is invite-only, and only 120 YouTubers attended including Grace Helbig, Lilly Singh, Matthew Santoro, Eva Gutowski, Jon Cozart, and Hannah Hart. We can really only imagine what went on based on what some YouTubers chose to share with us over social media. That’s how we know there were appearances from off-YouTube celebrities too, like Will Smith and Riz Ahmed.

Will Smith was one of the speakers at the summit. Turns out he’s a big fan of Lilly Singh.

Thanks to Nick from nickatnyte, for example, we have a pretty clear picture of the kinds of swag YouTube was giving away.

Nick talks about arriving in New York and goes through the swag box waiting in his hotel room.

There were some clues as to what the rest of the summit was like hiding amongst the swag too. Here’s what was in the box:

1. A map of Dumbo

The hotel YouTube put the creators up in was in Dumbo, Brooklyn. ‘Dumbo’ is an acronym for Down Under the Manhattan Bridge Overpass. While it used to be primarily an industrial area, Dumbo is now the most expensive neighborhood in Brooklyn with many of the old industrial spaces now serving as luxury residential lofts. Dumbo is also a hub for tech startups.

Tess takes you to some of her favorite places in Dumbo.

Dumbo is home to an interesting mix of ‘past’ and ‘future’. The creators who attended the summit probably had a lot of fun exploring it.

2. Post Cards

One of the major benefits of attending this summit would have been networking with other creators, but because of how busy everyone was and how awkward it can be to arrange ‘bumping into’ someone YouTube created a way for creators to send each other notes. All they had to do was write a note on one of the postcards YouTube provided them with and stick it in one of the red mailboxes at the event. YouTube took care of making sure the person it was addressed to got it.

3. S’well bottle

S’well bottles are stainless steel beverage containers that keep drinks hot or cold. They retail for around $45. YouTubers invited to the Creator Summit received ones with YouTube branding on them. A good water bottle is a convention/conference essential, so this was a very practical gift.

4. Branded slippers

To help them relax after long days at the summit, YouTube provided creators with YouTube-branded slippers. They look pretty comfy. Plus, now every time these YouTubers look down at their feet they’ll be reminded to go make some videos.

thinknoodles wearing his YouTube slippers.

5. Pins, pins, pins

There were numerous custom pins available at different events at the summit. Aside from a complementary Brooklyn and 1 Hotel Brooklyn Bridge (the hotel the creators were staying at) pins, the creators did not receive these in their swag boxes – they had to collect them.

6. Denim jacket

A denim jacket with a play button on it was also in the box. The idea was that creators would collect pins and display them on their new jackets. At the end of the week, they would have a great souvenir reminding them of every event they attended at the summit.

Hannah Hart posted this photo from a river cruise she and other YouTubers went on while in New York for the summit.

Most creators here on Filmora are still trying to grow their channels, but one day I hope you’ll be able to attend an event like the YouTube Creator Summit and tell us all about it!

Want to join the YouTube Creator Summit in the future? We all know that there is a long way to go, but we can start making good YouTube videos now. Remember to use Filmora with the templates and effects to touch up your YouTube videos.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Creator Summit has been held for several years. In 2019, it was held in Tokyo, Japan, but back in 2016, 2017 and 2018, it was held in New York City. This article just introduced the YouTube Creator Summit in 2017.

Tons of big-name creators were flown out by YouTube for a week of activities, networking opportunities, interesting speakers, and unicorn petting zoos. We assume.

• A map of Dumbo
• Post Cards
• S’well bottle
• Branded slippers
• Pins, pins, pins
• Denim jacket

Lilly’s Creator Summit adventures.

The Creator Summit is invite-only, and only 120 YouTubers attended including Grace Helbig, Lilly Singh, Matthew Santoro, Eva Gutowski, Jon Cozart, and Hannah Hart. We can really only imagine what went on based on what some YouTubers chose to share with us over social media. That’s how we know there were appearances from off-YouTube celebrities too, like Will Smith and Riz Ahmed.

Will Smith was one of the speakers at the summit. Turns out he’s a big fan of Lilly Singh.

Thanks to Nick from nickatnyte, for example, we have a pretty clear picture of the kinds of swag YouTube was giving away.

Nick talks about arriving in New York and goes through the swag box waiting in his hotel room.

There were some clues as to what the rest of the summit was like hiding amongst the swag too. Here’s what was in the box:

1. A map of Dumbo

The hotel YouTube put the creators up in was in Dumbo, Brooklyn. ‘Dumbo’ is an acronym for Down Under the Manhattan Bridge Overpass. While it used to be primarily an industrial area, Dumbo is now the most expensive neighborhood in Brooklyn with many of the old industrial spaces now serving as luxury residential lofts. Dumbo is also a hub for tech startups.

Tess takes you to some of her favorite places in Dumbo.

Dumbo is home to an interesting mix of ‘past’ and ‘future’. The creators who attended the summit probably had a lot of fun exploring it.

2. Post Cards

One of the major benefits of attending this summit would have been networking with other creators, but because of how busy everyone was and how awkward it can be to arrange ‘bumping into’ someone YouTube created a way for creators to send each other notes. All they had to do was write a note on one of the postcards YouTube provided them with and stick it in one of the red mailboxes at the event. YouTube took care of making sure the person it was addressed to got it.

3. S’well bottle

S’well bottles are stainless steel beverage containers that keep drinks hot or cold. They retail for around $45. YouTubers invited to the Creator Summit received ones with YouTube branding on them. A good water bottle is a convention/conference essential, so this was a very practical gift.

4. Branded slippers

To help them relax after long days at the summit, YouTube provided creators with YouTube-branded slippers. They look pretty comfy. Plus, now every time these YouTubers look down at their feet they’ll be reminded to go make some videos.

thinknoodles wearing his YouTube slippers.

5. Pins, pins, pins

There were numerous custom pins available at different events at the summit. Aside from a complementary Brooklyn and 1 Hotel Brooklyn Bridge (the hotel the creators were staying at) pins, the creators did not receive these in their swag boxes – they had to collect them.

6. Denim jacket

A denim jacket with a play button on it was also in the box. The idea was that creators would collect pins and display them on their new jackets. At the end of the week, they would have a great souvenir reminding them of every event they attended at the summit.

Hannah Hart posted this photo from a river cruise she and other YouTubers went on while in New York for the summit.

Most creators here on Filmora are still trying to grow their channels, but one day I hope you’ll be able to attend an event like the YouTube Creator Summit and tell us all about it!

Want to join the YouTube Creator Summit in the future? We all know that there is a long way to go, but we can start making good YouTube videos now. Remember to use Filmora with the templates and effects to touch up your YouTube videos.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Creator Summit has been held for several years. In 2019, it was held in Tokyo, Japan, but back in 2016, 2017 and 2018, it was held in New York City. This article just introduced the YouTube Creator Summit in 2017.

Tons of big-name creators were flown out by YouTube for a week of activities, networking opportunities, interesting speakers, and unicorn petting zoos. We assume.

• A map of Dumbo
• Post Cards
• S’well bottle
• Branded slippers
• Pins, pins, pins
• Denim jacket

Lilly’s Creator Summit adventures.

The Creator Summit is invite-only, and only 120 YouTubers attended including Grace Helbig, Lilly Singh, Matthew Santoro, Eva Gutowski, Jon Cozart, and Hannah Hart. We can really only imagine what went on based on what some YouTubers chose to share with us over social media. That’s how we know there were appearances from off-YouTube celebrities too, like Will Smith and Riz Ahmed.

Will Smith was one of the speakers at the summit. Turns out he’s a big fan of Lilly Singh.

Thanks to Nick from nickatnyte, for example, we have a pretty clear picture of the kinds of swag YouTube was giving away.

Nick talks about arriving in New York and goes through the swag box waiting in his hotel room.

There were some clues as to what the rest of the summit was like hiding amongst the swag too. Here’s what was in the box:

1. A map of Dumbo

The hotel YouTube put the creators up in was in Dumbo, Brooklyn. ‘Dumbo’ is an acronym for Down Under the Manhattan Bridge Overpass. While it used to be primarily an industrial area, Dumbo is now the most expensive neighborhood in Brooklyn with many of the old industrial spaces now serving as luxury residential lofts. Dumbo is also a hub for tech startups.

Tess takes you to some of her favorite places in Dumbo.

Dumbo is home to an interesting mix of ‘past’ and ‘future’. The creators who attended the summit probably had a lot of fun exploring it.

2. Post Cards

One of the major benefits of attending this summit would have been networking with other creators, but because of how busy everyone was and how awkward it can be to arrange ‘bumping into’ someone YouTube created a way for creators to send each other notes. All they had to do was write a note on one of the postcards YouTube provided them with and stick it in one of the red mailboxes at the event. YouTube took care of making sure the person it was addressed to got it.

3. S’well bottle

S’well bottles are stainless steel beverage containers that keep drinks hot or cold. They retail for around $45. YouTubers invited to the Creator Summit received ones with YouTube branding on them. A good water bottle is a convention/conference essential, so this was a very practical gift.

4. Branded slippers

To help them relax after long days at the summit, YouTube provided creators with YouTube-branded slippers. They look pretty comfy. Plus, now every time these YouTubers look down at their feet they’ll be reminded to go make some videos.

thinknoodles wearing his YouTube slippers.

5. Pins, pins, pins

There were numerous custom pins available at different events at the summit. Aside from a complementary Brooklyn and 1 Hotel Brooklyn Bridge (the hotel the creators were staying at) pins, the creators did not receive these in their swag boxes – they had to collect them.

6. Denim jacket

A denim jacket with a play button on it was also in the box. The idea was that creators would collect pins and display them on their new jackets. At the end of the week, they would have a great souvenir reminding them of every event they attended at the summit.

Hannah Hart posted this photo from a river cruise she and other YouTubers went on while in New York for the summit.

Most creators here on Filmora are still trying to grow their channels, but one day I hope you’ll be able to attend an event like the YouTube Creator Summit and tell us all about it!

Want to join the YouTube Creator Summit in the future? We all know that there is a long way to go, but we can start making good YouTube videos now. Remember to use Filmora with the templates and effects to touch up your YouTube videos.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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