Churning Charts: Today’s #1 Backdrop Music for YouTube Shorts

The 10 Best Trending Background Music for YouTube Shorts

Shanoon Cox

Oct 26, 2023• Proven solutions

Even though it has only been a while since YouTube Shorts has been released, it has already become quite popular instantly. For instance, each day YouTube Shorts get a view of more than 6 billion the world over. Though, if you also want to make your YouTube Shorts videos more appealing, then consider adding some interesting background music in them.

Here, I will make you familiar with 10 trending YouTube Shorts music options that you can also consider adding to your videos.

Part 1: What are YouTube Shorts All About?

Recently released, YouTube Shorts is a dedicated feature in the app that lets us view or post short videos of 60 seconds or less. To access this feature, you can just go to the “Shorts” option from the bottom panel of your YouTube app. This will automatically load all kinds of short videos that you can browse on YouTube.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Part 2: Top 10 Trending Background Music for YouTube Shorts

While there are thousands of options to YouTube Shorts songs, I would recommend going through the following picks for your next videos:

1. Fun Background Mix

This is one of the most popular songs for YouTube Shorts that you might have come across in the past, too. Since it is a copyright-free track, you can use any part of it in your Shorts videos without any issue. In most cases, this YouTube Shorts music is recommended to add a funny or relaxing appeal to your videos.

2. Tropical Mix

If you want to add all kinds of unique music for YouTube Shorts, then you can explore this mix of 15+ different tracks. All these background songs are based on a fun and light tropical feel, letting you add a chill and relaxed appeal to your Shorts videos for sure.

3. Upbeat Music for Shorts

Are you a fitness blogger on YouTube or would like to come up with some motivational content? In this case, you can explore this YouTube Shorts background music that has an upbeat and uplifting appeal. It would be best suited for motivational and fitness videos and can be used for free.

4. Motivational and Uplifting Score

This is another recommended choice of YouTube Shorts BGM for motivational or inspirational videos. The track starts with a soothing appeal and gradually grows to an uplifting rhythm with the help of drums and guitars. You can simply clip its best parts while using it on your YouTube Shorts video.

5. Soothing No Copyright Music

This is one of the best YouTube Shorts songs that can go flawlessly with almost every kind of video. From a romantic to an inspirational charm, the track has different lows and highs that would compliment all kinds of content for sure. After loading it on YouTube Shorts, just make sure you clip out the best segments according to the type of video you are posting

6. Dreamer by Hazy Ambient Music

For all those who post emotional or romantic content on YouTube Shorts, this would be an ideal background score. The ambient music has soft rhythms that would add a soothing appeal to your videos, letting your audience focus on other important things.

7. Ethnic Hip Hop Music

Having a blend of ethnic and retro appeal, this would be an ideal YouTube Shorts copyright music that you can add to your videos. It has tons of musical instruments (both old and new) mixed flawlessly. It will certainly grab the attention of your audience and will make your Shorts stand out.

8. City Calm Track

From fashion bloggers to lifestyle influencers, everyone can take the assistance of these YouTube Shorts songs. It has a calming yet modern appeal that would make your videos sound unique for sure. You can explore this music for YouTube shorts and simply clip out the best segment for your video.

9. Peaceful Piano Music

This is a copyright-free YouTube Shorts music that would let you add a peaceful effect to your videos. The best part is that this is a royalty-free track, which means you can seamlessly add it to your videos without any hassle. It is a highly recommended track for those who create inspirational and emotional content for their audience.

10. Catwalk Funny Music

Lastly, you can also explore these YouTube Shorts trending songs as a background score for funny and cute videos. The track is often used for video content related to pets, slow dances, makeup tutorials, and so on. You can use this royalty-free music directly on YouTube Shorts without any conflicts.

Part 3: How to Add Background Music to YouTube Shorts Videos?

I’m sure that after going through these YouTube Shorts songs, you can easily find the perfect background music for your videos. Though, if you want to add music for YouTube Shorts, then you can do it via its native recording and editing feature. To add or edit YouTube Shorts BGM, you can just follow these steps:

Step 1: Record a Video on YouTube Shorts and Select the Clip

You can start by launching the YouTube application on your device and visiting the Shorts section. Now, tap on the red (recording) icon to shoot a video and let go of it to stop the recording. As the video would be recorded, you can go to its dedicated section from the top and select it.

Step 2: Search for Songs for YouTube Shorts

Great! Once you have selected the video segment, you can just tap on the “Add Music” button from the top panel. This will automatically load all the trending music in different categories that you can preview in advance.

If you want, you can just enter the name of the song, genre, artist, or any other keyword on the search bar to look for anything specific.

Step 3: Add Music to YouTube Shorts

After finding the right track for the video clip, you can tap on it, and it will automatically be loaded on the interface. You can further tap on the “Adjust” button on the side to make changes to the added music.

This will let you clip out the specific part of the song that you want to add to your video on YouTube. Once you have found the right segment of the track, you can preview it, and tap on the “Done” button to clip it.

That’s it! This will automatically add the selected music for YouTube Shorts, letting you post it on the app. If you want to make any changes, then you can tap on the track’s icon from the top. This will let you delete the added track for your video or change it with any other background music.

Bonus Tip: Add Stunning Edits to Your Videos with Filmora

Now, when you know how to add YouTube Shorts music to any video, you can easily come up with some great content for your channel. Though, if you want to make better edits and make your videos even more interesting, then you can use Wondershare Filmora.

The desktop application has tons of editing features to add transitions, captions, filters, overlays, and so much to your videos. There are also inbuilt AI-integrated features to automatically remove the background from your videos and implement other effects.

Besides that, some other features in Filmora are animation keyframing, auto reframing, audio ducking, silence detection, speed controls, and more.

Conclusion

I’m sure that after going through these suggestions, you can pick some of the best YouTube Shorts music tracks for your videos. Since YouTube Shorts has a wide range of music, you can find all kinds of background tracks for your funny, inspirational, romantic, or any other videos.

Besides that, if you want to make better edits to your videos, then you can also try Wondershare Filmora. It is an ultra-smart and user-friendly editing tool that would let you come up with some of the most visually appealing videos in no time.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

Even though it has only been a while since YouTube Shorts has been released, it has already become quite popular instantly. For instance, each day YouTube Shorts get a view of more than 6 billion the world over. Though, if you also want to make your YouTube Shorts videos more appealing, then consider adding some interesting background music in them.

Here, I will make you familiar with 10 trending YouTube Shorts music options that you can also consider adding to your videos.

Part 1: What are YouTube Shorts All About?

Recently released, YouTube Shorts is a dedicated feature in the app that lets us view or post short videos of 60 seconds or less. To access this feature, you can just go to the “Shorts” option from the bottom panel of your YouTube app. This will automatically load all kinds of short videos that you can browse on YouTube.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Part 2: Top 10 Trending Background Music for YouTube Shorts

While there are thousands of options to YouTube Shorts songs, I would recommend going through the following picks for your next videos:

1. Fun Background Mix

This is one of the most popular songs for YouTube Shorts that you might have come across in the past, too. Since it is a copyright-free track, you can use any part of it in your Shorts videos without any issue. In most cases, this YouTube Shorts music is recommended to add a funny or relaxing appeal to your videos.

2. Tropical Mix

If you want to add all kinds of unique music for YouTube Shorts, then you can explore this mix of 15+ different tracks. All these background songs are based on a fun and light tropical feel, letting you add a chill and relaxed appeal to your Shorts videos for sure.

3. Upbeat Music for Shorts

Are you a fitness blogger on YouTube or would like to come up with some motivational content? In this case, you can explore this YouTube Shorts background music that has an upbeat and uplifting appeal. It would be best suited for motivational and fitness videos and can be used for free.

4. Motivational and Uplifting Score

This is another recommended choice of YouTube Shorts BGM for motivational or inspirational videos. The track starts with a soothing appeal and gradually grows to an uplifting rhythm with the help of drums and guitars. You can simply clip its best parts while using it on your YouTube Shorts video.

5. Soothing No Copyright Music

This is one of the best YouTube Shorts songs that can go flawlessly with almost every kind of video. From a romantic to an inspirational charm, the track has different lows and highs that would compliment all kinds of content for sure. After loading it on YouTube Shorts, just make sure you clip out the best segments according to the type of video you are posting

6. Dreamer by Hazy Ambient Music

For all those who post emotional or romantic content on YouTube Shorts, this would be an ideal background score. The ambient music has soft rhythms that would add a soothing appeal to your videos, letting your audience focus on other important things.

7. Ethnic Hip Hop Music

Having a blend of ethnic and retro appeal, this would be an ideal YouTube Shorts copyright music that you can add to your videos. It has tons of musical instruments (both old and new) mixed flawlessly. It will certainly grab the attention of your audience and will make your Shorts stand out.

8. City Calm Track

From fashion bloggers to lifestyle influencers, everyone can take the assistance of these YouTube Shorts songs. It has a calming yet modern appeal that would make your videos sound unique for sure. You can explore this music for YouTube shorts and simply clip out the best segment for your video.

9. Peaceful Piano Music

This is a copyright-free YouTube Shorts music that would let you add a peaceful effect to your videos. The best part is that this is a royalty-free track, which means you can seamlessly add it to your videos without any hassle. It is a highly recommended track for those who create inspirational and emotional content for their audience.

10. Catwalk Funny Music

Lastly, you can also explore these YouTube Shorts trending songs as a background score for funny and cute videos. The track is often used for video content related to pets, slow dances, makeup tutorials, and so on. You can use this royalty-free music directly on YouTube Shorts without any conflicts.

Part 3: How to Add Background Music to YouTube Shorts Videos?

I’m sure that after going through these YouTube Shorts songs, you can easily find the perfect background music for your videos. Though, if you want to add music for YouTube Shorts, then you can do it via its native recording and editing feature. To add or edit YouTube Shorts BGM, you can just follow these steps:

Step 1: Record a Video on YouTube Shorts and Select the Clip

You can start by launching the YouTube application on your device and visiting the Shorts section. Now, tap on the red (recording) icon to shoot a video and let go of it to stop the recording. As the video would be recorded, you can go to its dedicated section from the top and select it.

Step 2: Search for Songs for YouTube Shorts

Great! Once you have selected the video segment, you can just tap on the “Add Music” button from the top panel. This will automatically load all the trending music in different categories that you can preview in advance.

If you want, you can just enter the name of the song, genre, artist, or any other keyword on the search bar to look for anything specific.

Step 3: Add Music to YouTube Shorts

After finding the right track for the video clip, you can tap on it, and it will automatically be loaded on the interface. You can further tap on the “Adjust” button on the side to make changes to the added music.

This will let you clip out the specific part of the song that you want to add to your video on YouTube. Once you have found the right segment of the track, you can preview it, and tap on the “Done” button to clip it.

That’s it! This will automatically add the selected music for YouTube Shorts, letting you post it on the app. If you want to make any changes, then you can tap on the track’s icon from the top. This will let you delete the added track for your video or change it with any other background music.

Bonus Tip: Add Stunning Edits to Your Videos with Filmora

Now, when you know how to add YouTube Shorts music to any video, you can easily come up with some great content for your channel. Though, if you want to make better edits and make your videos even more interesting, then you can use Wondershare Filmora.

The desktop application has tons of editing features to add transitions, captions, filters, overlays, and so much to your videos. There are also inbuilt AI-integrated features to automatically remove the background from your videos and implement other effects.

Besides that, some other features in Filmora are animation keyframing, auto reframing, audio ducking, silence detection, speed controls, and more.

Conclusion

I’m sure that after going through these suggestions, you can pick some of the best YouTube Shorts music tracks for your videos. Since YouTube Shorts has a wide range of music, you can find all kinds of background tracks for your funny, inspirational, romantic, or any other videos.

Besides that, if you want to make better edits to your videos, then you can also try Wondershare Filmora. It is an ultra-smart and user-friendly editing tool that would let you come up with some of the most visually appealing videos in no time.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

Even though it has only been a while since YouTube Shorts has been released, it has already become quite popular instantly. For instance, each day YouTube Shorts get a view of more than 6 billion the world over. Though, if you also want to make your YouTube Shorts videos more appealing, then consider adding some interesting background music in them.

Here, I will make you familiar with 10 trending YouTube Shorts music options that you can also consider adding to your videos.

Part 1: What are YouTube Shorts All About?

Recently released, YouTube Shorts is a dedicated feature in the app that lets us view or post short videos of 60 seconds or less. To access this feature, you can just go to the “Shorts” option from the bottom panel of your YouTube app. This will automatically load all kinds of short videos that you can browse on YouTube.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Part 2: Top 10 Trending Background Music for YouTube Shorts

While there are thousands of options to YouTube Shorts songs, I would recommend going through the following picks for your next videos:

1. Fun Background Mix

This is one of the most popular songs for YouTube Shorts that you might have come across in the past, too. Since it is a copyright-free track, you can use any part of it in your Shorts videos without any issue. In most cases, this YouTube Shorts music is recommended to add a funny or relaxing appeal to your videos.

2. Tropical Mix

If you want to add all kinds of unique music for YouTube Shorts, then you can explore this mix of 15+ different tracks. All these background songs are based on a fun and light tropical feel, letting you add a chill and relaxed appeal to your Shorts videos for sure.

3. Upbeat Music for Shorts

Are you a fitness blogger on YouTube or would like to come up with some motivational content? In this case, you can explore this YouTube Shorts background music that has an upbeat and uplifting appeal. It would be best suited for motivational and fitness videos and can be used for free.

4. Motivational and Uplifting Score

This is another recommended choice of YouTube Shorts BGM for motivational or inspirational videos. The track starts with a soothing appeal and gradually grows to an uplifting rhythm with the help of drums and guitars. You can simply clip its best parts while using it on your YouTube Shorts video.

5. Soothing No Copyright Music

This is one of the best YouTube Shorts songs that can go flawlessly with almost every kind of video. From a romantic to an inspirational charm, the track has different lows and highs that would compliment all kinds of content for sure. After loading it on YouTube Shorts, just make sure you clip out the best segments according to the type of video you are posting

6. Dreamer by Hazy Ambient Music

For all those who post emotional or romantic content on YouTube Shorts, this would be an ideal background score. The ambient music has soft rhythms that would add a soothing appeal to your videos, letting your audience focus on other important things.

7. Ethnic Hip Hop Music

Having a blend of ethnic and retro appeal, this would be an ideal YouTube Shorts copyright music that you can add to your videos. It has tons of musical instruments (both old and new) mixed flawlessly. It will certainly grab the attention of your audience and will make your Shorts stand out.

8. City Calm Track

From fashion bloggers to lifestyle influencers, everyone can take the assistance of these YouTube Shorts songs. It has a calming yet modern appeal that would make your videos sound unique for sure. You can explore this music for YouTube shorts and simply clip out the best segment for your video.

9. Peaceful Piano Music

This is a copyright-free YouTube Shorts music that would let you add a peaceful effect to your videos. The best part is that this is a royalty-free track, which means you can seamlessly add it to your videos without any hassle. It is a highly recommended track for those who create inspirational and emotional content for their audience.

10. Catwalk Funny Music

Lastly, you can also explore these YouTube Shorts trending songs as a background score for funny and cute videos. The track is often used for video content related to pets, slow dances, makeup tutorials, and so on. You can use this royalty-free music directly on YouTube Shorts without any conflicts.

Part 3: How to Add Background Music to YouTube Shorts Videos?

I’m sure that after going through these YouTube Shorts songs, you can easily find the perfect background music for your videos. Though, if you want to add music for YouTube Shorts, then you can do it via its native recording and editing feature. To add or edit YouTube Shorts BGM, you can just follow these steps:

Step 1: Record a Video on YouTube Shorts and Select the Clip

You can start by launching the YouTube application on your device and visiting the Shorts section. Now, tap on the red (recording) icon to shoot a video and let go of it to stop the recording. As the video would be recorded, you can go to its dedicated section from the top and select it.

Step 2: Search for Songs for YouTube Shorts

Great! Once you have selected the video segment, you can just tap on the “Add Music” button from the top panel. This will automatically load all the trending music in different categories that you can preview in advance.

If you want, you can just enter the name of the song, genre, artist, or any other keyword on the search bar to look for anything specific.

Step 3: Add Music to YouTube Shorts

After finding the right track for the video clip, you can tap on it, and it will automatically be loaded on the interface. You can further tap on the “Adjust” button on the side to make changes to the added music.

This will let you clip out the specific part of the song that you want to add to your video on YouTube. Once you have found the right segment of the track, you can preview it, and tap on the “Done” button to clip it.

That’s it! This will automatically add the selected music for YouTube Shorts, letting you post it on the app. If you want to make any changes, then you can tap on the track’s icon from the top. This will let you delete the added track for your video or change it with any other background music.

Bonus Tip: Add Stunning Edits to Your Videos with Filmora

Now, when you know how to add YouTube Shorts music to any video, you can easily come up with some great content for your channel. Though, if you want to make better edits and make your videos even more interesting, then you can use Wondershare Filmora.

The desktop application has tons of editing features to add transitions, captions, filters, overlays, and so much to your videos. There are also inbuilt AI-integrated features to automatically remove the background from your videos and implement other effects.

Besides that, some other features in Filmora are animation keyframing, auto reframing, audio ducking, silence detection, speed controls, and more.

Conclusion

I’m sure that after going through these suggestions, you can pick some of the best YouTube Shorts music tracks for your videos. Since YouTube Shorts has a wide range of music, you can find all kinds of background tracks for your funny, inspirational, romantic, or any other videos.

Besides that, if you want to make better edits to your videos, then you can also try Wondershare Filmora. It is an ultra-smart and user-friendly editing tool that would let you come up with some of the most visually appealing videos in no time.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

Even though it has only been a while since YouTube Shorts has been released, it has already become quite popular instantly. For instance, each day YouTube Shorts get a view of more than 6 billion the world over. Though, if you also want to make your YouTube Shorts videos more appealing, then consider adding some interesting background music in them.

Here, I will make you familiar with 10 trending YouTube Shorts music options that you can also consider adding to your videos.

Part 1: What are YouTube Shorts All About?

Recently released, YouTube Shorts is a dedicated feature in the app that lets us view or post short videos of 60 seconds or less. To access this feature, you can just go to the “Shorts” option from the bottom panel of your YouTube app. This will automatically load all kinds of short videos that you can browse on YouTube.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Part 2: Top 10 Trending Background Music for YouTube Shorts

While there are thousands of options to YouTube Shorts songs, I would recommend going through the following picks for your next videos:

1. Fun Background Mix

This is one of the most popular songs for YouTube Shorts that you might have come across in the past, too. Since it is a copyright-free track, you can use any part of it in your Shorts videos without any issue. In most cases, this YouTube Shorts music is recommended to add a funny or relaxing appeal to your videos.

2. Tropical Mix

If you want to add all kinds of unique music for YouTube Shorts, then you can explore this mix of 15+ different tracks. All these background songs are based on a fun and light tropical feel, letting you add a chill and relaxed appeal to your Shorts videos for sure.

3. Upbeat Music for Shorts

Are you a fitness blogger on YouTube or would like to come up with some motivational content? In this case, you can explore this YouTube Shorts background music that has an upbeat and uplifting appeal. It would be best suited for motivational and fitness videos and can be used for free.

4. Motivational and Uplifting Score

This is another recommended choice of YouTube Shorts BGM for motivational or inspirational videos. The track starts with a soothing appeal and gradually grows to an uplifting rhythm with the help of drums and guitars. You can simply clip its best parts while using it on your YouTube Shorts video.

5. Soothing No Copyright Music

This is one of the best YouTube Shorts songs that can go flawlessly with almost every kind of video. From a romantic to an inspirational charm, the track has different lows and highs that would compliment all kinds of content for sure. After loading it on YouTube Shorts, just make sure you clip out the best segments according to the type of video you are posting

6. Dreamer by Hazy Ambient Music

For all those who post emotional or romantic content on YouTube Shorts, this would be an ideal background score. The ambient music has soft rhythms that would add a soothing appeal to your videos, letting your audience focus on other important things.

7. Ethnic Hip Hop Music

Having a blend of ethnic and retro appeal, this would be an ideal YouTube Shorts copyright music that you can add to your videos. It has tons of musical instruments (both old and new) mixed flawlessly. It will certainly grab the attention of your audience and will make your Shorts stand out.

8. City Calm Track

From fashion bloggers to lifestyle influencers, everyone can take the assistance of these YouTube Shorts songs. It has a calming yet modern appeal that would make your videos sound unique for sure. You can explore this music for YouTube shorts and simply clip out the best segment for your video.

9. Peaceful Piano Music

This is a copyright-free YouTube Shorts music that would let you add a peaceful effect to your videos. The best part is that this is a royalty-free track, which means you can seamlessly add it to your videos without any hassle. It is a highly recommended track for those who create inspirational and emotional content for their audience.

10. Catwalk Funny Music

Lastly, you can also explore these YouTube Shorts trending songs as a background score for funny and cute videos. The track is often used for video content related to pets, slow dances, makeup tutorials, and so on. You can use this royalty-free music directly on YouTube Shorts without any conflicts.

Part 3: How to Add Background Music to YouTube Shorts Videos?

I’m sure that after going through these YouTube Shorts songs, you can easily find the perfect background music for your videos. Though, if you want to add music for YouTube Shorts, then you can do it via its native recording and editing feature. To add or edit YouTube Shorts BGM, you can just follow these steps:

Step 1: Record a Video on YouTube Shorts and Select the Clip

You can start by launching the YouTube application on your device and visiting the Shorts section. Now, tap on the red (recording) icon to shoot a video and let go of it to stop the recording. As the video would be recorded, you can go to its dedicated section from the top and select it.

Step 2: Search for Songs for YouTube Shorts

Great! Once you have selected the video segment, you can just tap on the “Add Music” button from the top panel. This will automatically load all the trending music in different categories that you can preview in advance.

If you want, you can just enter the name of the song, genre, artist, or any other keyword on the search bar to look for anything specific.

Step 3: Add Music to YouTube Shorts

After finding the right track for the video clip, you can tap on it, and it will automatically be loaded on the interface. You can further tap on the “Adjust” button on the side to make changes to the added music.

This will let you clip out the specific part of the song that you want to add to your video on YouTube. Once you have found the right segment of the track, you can preview it, and tap on the “Done” button to clip it.

That’s it! This will automatically add the selected music for YouTube Shorts, letting you post it on the app. If you want to make any changes, then you can tap on the track’s icon from the top. This will let you delete the added track for your video or change it with any other background music.

Bonus Tip: Add Stunning Edits to Your Videos with Filmora

Now, when you know how to add YouTube Shorts music to any video, you can easily come up with some great content for your channel. Though, if you want to make better edits and make your videos even more interesting, then you can use Wondershare Filmora.

The desktop application has tons of editing features to add transitions, captions, filters, overlays, and so much to your videos. There are also inbuilt AI-integrated features to automatically remove the background from your videos and implement other effects.

Besides that, some other features in Filmora are animation keyframing, auto reframing, audio ducking, silence detection, speed controls, and more.

Conclusion

I’m sure that after going through these suggestions, you can pick some of the best YouTube Shorts music tracks for your videos. Since YouTube Shorts has a wide range of music, you can find all kinds of background tracks for your funny, inspirational, romantic, or any other videos.

Besides that, if you want to make better edits to your videos, then you can also try Wondershare Filmora. It is an ultra-smart and user-friendly editing tool that would let you come up with some of the most visually appealing videos in no time.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Rise in the Rankings: Essential SEO for Video Creators

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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