Boost Visibility with a Bespoke YouTube Channel URL

How to Find and Change Your YouTube Channel URL – Super Easy

Richard Bennett

Oct 26, 2023• Proven solutions

0

In order to properly market your page on YouTube for sharing across social media, it is essential that you find your YouTube channel URL. How else can you share your channel? In this article, we are trying to give you a thorough understanding of the YouTube Channel URL and tell you how to get the custom channel URL.

Types of YouTube Channel URL

ID-based URL

YouTube channel URL of this type is based on your channel ID, which consists of numbers and letters. This is the URL of the universal form. For example, “youtube.com/channel/specific YouTube channel ID”.

You can find the YouTube channel URL of this kind by the following steps.

1. Sign in to Youtube.com and click on your profile icon.
2. Select Your Channel.
3. Find the URL on the address bar of your browser. This is exactly the ID-based URL or the standard URL of your channel.

Legacy username URL

Legacy username URL was used by YouTube in the past. If you created your channel in the early days of YouTube, the URL for your channel might contain the username at the end. Although YouTube doesn’t apply username to forming channel URL anymore, you can still use this URL to direct to Your channel. But you should note that the exiting username can’t be changed even if you have changed your channel name. For example, “youtube.com/channel/specific YouTube channel ID”.

You can share the short form of the username URL with the “/user“ being left out, such as “youtube.com/specific YouTube channel ID”. But this may not be available if someone claimed to a custom URL whose short form is the same with the short form of your username URL.

Custom URL

This is a shorter and more easy-to-remember URL that is generated on the basis of your current display name, legacy username, or your linked and verified domain. You can claim for the custom URL if your channel meets certain qualifications.

The custom URL looks like this, “youtube.com/c/display name, legacy username, or your linked and verified domain”. You can also share this URL in its shorter form by leaving out the “/c“, for example, “youtube.com/customed part”.

How to Get a Custom URL for your YouTube Channel

To qualify for a custom URL – one which includes your channel name instead of a random sequence of letters, your channel needs to meet the following standards.

• Be at least 30 days old
• Have at least 100 subscribers
• Use a photo for the channel icon
• Have uploaded channel art

As long as your account meets these eligibility standards, then you can go over the following steps to claim a custom URL for your YouTube channel.

1. Start by signing into YouTube.
2. Click on your profile image on the top right of the screen.
3. Find the “settings” and click on it.
4. Select “Advanced settings”.
5. Click on the link anchored with the word “here”.
6. The “Get a custom URL” box will then pop out. You can select one from the approved options. You may need to add a suffix to make the URL of your channel to be unique.
7. Read the “Terms of use” carefully and then click on the change URL.

Custom YouTube channel URLs are easier for your fans to remember, but once you have one, you can never change it. Your existing subscribers will automatically redirect to your new URL if they try to get to your channel through the old URL.

Where to Find Your Custom URL Once You Successfully Claimed for It?

After you successfully get the custom URL, you may want to know where you can find the custom URL and therefore you can share it anywhere you like. The way to find your custom URL is exactly the same as how you created it. You can get back to the “Advanced settings” by following the above-mentioned steps. You’ll find the custom URL lies right there under your user ID and channel ID.

Who read this article also read:

Good YouTube Names Generators + How to Brainstorm>>

How to Make a YouTube Subscribe Link - Easy!>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In order to properly market your page on YouTube for sharing across social media, it is essential that you find your YouTube channel URL. How else can you share your channel? In this article, we are trying to give you a thorough understanding of the YouTube Channel URL and tell you how to get the custom channel URL.

Types of YouTube Channel URL

ID-based URL

YouTube channel URL of this type is based on your channel ID, which consists of numbers and letters. This is the URL of the universal form. For example, “youtube.com/channel/specific YouTube channel ID”.

You can find the YouTube channel URL of this kind by the following steps.

1. Sign in to Youtube.com and click on your profile icon.
2. Select Your Channel.
3. Find the URL on the address bar of your browser. This is exactly the ID-based URL or the standard URL of your channel.

Legacy username URL

Legacy username URL was used by YouTube in the past. If you created your channel in the early days of YouTube, the URL for your channel might contain the username at the end. Although YouTube doesn’t apply username to forming channel URL anymore, you can still use this URL to direct to Your channel. But you should note that the exiting username can’t be changed even if you have changed your channel name. For example, “youtube.com/channel/specific YouTube channel ID”.

You can share the short form of the username URL with the “/user“ being left out, such as “youtube.com/specific YouTube channel ID”. But this may not be available if someone claimed to a custom URL whose short form is the same with the short form of your username URL.

Custom URL

This is a shorter and more easy-to-remember URL that is generated on the basis of your current display name, legacy username, or your linked and verified domain. You can claim for the custom URL if your channel meets certain qualifications.

The custom URL looks like this, “youtube.com/c/display name, legacy username, or your linked and verified domain”. You can also share this URL in its shorter form by leaving out the “/c“, for example, “youtube.com/customed part”.

How to Get a Custom URL for your YouTube Channel

To qualify for a custom URL – one which includes your channel name instead of a random sequence of letters, your channel needs to meet the following standards.

• Be at least 30 days old
• Have at least 100 subscribers
• Use a photo for the channel icon
• Have uploaded channel art

As long as your account meets these eligibility standards, then you can go over the following steps to claim a custom URL for your YouTube channel.

1. Start by signing into YouTube.
2. Click on your profile image on the top right of the screen.
3. Find the “settings” and click on it.
4. Select “Advanced settings”.
5. Click on the link anchored with the word “here”.
6. The “Get a custom URL” box will then pop out. You can select one from the approved options. You may need to add a suffix to make the URL of your channel to be unique.
7. Read the “Terms of use” carefully and then click on the change URL.

Custom YouTube channel URLs are easier for your fans to remember, but once you have one, you can never change it. Your existing subscribers will automatically redirect to your new URL if they try to get to your channel through the old URL.

Where to Find Your Custom URL Once You Successfully Claimed for It?

After you successfully get the custom URL, you may want to know where you can find the custom URL and therefore you can share it anywhere you like. The way to find your custom URL is exactly the same as how you created it. You can get back to the “Advanced settings” by following the above-mentioned steps. You’ll find the custom URL lies right there under your user ID and channel ID.

Who read this article also read:

Good YouTube Names Generators + How to Brainstorm>>

How to Make a YouTube Subscribe Link - Easy!>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In order to properly market your page on YouTube for sharing across social media, it is essential that you find your YouTube channel URL. How else can you share your channel? In this article, we are trying to give you a thorough understanding of the YouTube Channel URL and tell you how to get the custom channel URL.

Types of YouTube Channel URL

ID-based URL

YouTube channel URL of this type is based on your channel ID, which consists of numbers and letters. This is the URL of the universal form. For example, “youtube.com/channel/specific YouTube channel ID”.

You can find the YouTube channel URL of this kind by the following steps.

1. Sign in to Youtube.com and click on your profile icon.
2. Select Your Channel.
3. Find the URL on the address bar of your browser. This is exactly the ID-based URL or the standard URL of your channel.

Legacy username URL

Legacy username URL was used by YouTube in the past. If you created your channel in the early days of YouTube, the URL for your channel might contain the username at the end. Although YouTube doesn’t apply username to forming channel URL anymore, you can still use this URL to direct to Your channel. But you should note that the exiting username can’t be changed even if you have changed your channel name. For example, “youtube.com/channel/specific YouTube channel ID”.

You can share the short form of the username URL with the “/user“ being left out, such as “youtube.com/specific YouTube channel ID”. But this may not be available if someone claimed to a custom URL whose short form is the same with the short form of your username URL.

Custom URL

This is a shorter and more easy-to-remember URL that is generated on the basis of your current display name, legacy username, or your linked and verified domain. You can claim for the custom URL if your channel meets certain qualifications.

The custom URL looks like this, “youtube.com/c/display name, legacy username, or your linked and verified domain”. You can also share this URL in its shorter form by leaving out the “/c“, for example, “youtube.com/customed part”.

How to Get a Custom URL for your YouTube Channel

To qualify for a custom URL – one which includes your channel name instead of a random sequence of letters, your channel needs to meet the following standards.

• Be at least 30 days old
• Have at least 100 subscribers
• Use a photo for the channel icon
• Have uploaded channel art

As long as your account meets these eligibility standards, then you can go over the following steps to claim a custom URL for your YouTube channel.

1. Start by signing into YouTube.
2. Click on your profile image on the top right of the screen.
3. Find the “settings” and click on it.
4. Select “Advanced settings”.
5. Click on the link anchored with the word “here”.
6. The “Get a custom URL” box will then pop out. You can select one from the approved options. You may need to add a suffix to make the URL of your channel to be unique.
7. Read the “Terms of use” carefully and then click on the change URL.

Custom YouTube channel URLs are easier for your fans to remember, but once you have one, you can never change it. Your existing subscribers will automatically redirect to your new URL if they try to get to your channel through the old URL.

Where to Find Your Custom URL Once You Successfully Claimed for It?

After you successfully get the custom URL, you may want to know where you can find the custom URL and therefore you can share it anywhere you like. The way to find your custom URL is exactly the same as how you created it. You can get back to the “Advanced settings” by following the above-mentioned steps. You’ll find the custom URL lies right there under your user ID and channel ID.

Who read this article also read:

Good YouTube Names Generators + How to Brainstorm>>

How to Make a YouTube Subscribe Link - Easy!>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In order to properly market your page on YouTube for sharing across social media, it is essential that you find your YouTube channel URL. How else can you share your channel? In this article, we are trying to give you a thorough understanding of the YouTube Channel URL and tell you how to get the custom channel URL.

Types of YouTube Channel URL

ID-based URL

YouTube channel URL of this type is based on your channel ID, which consists of numbers and letters. This is the URL of the universal form. For example, “youtube.com/channel/specific YouTube channel ID”.

You can find the YouTube channel URL of this kind by the following steps.

1. Sign in to Youtube.com and click on your profile icon.
2. Select Your Channel.
3. Find the URL on the address bar of your browser. This is exactly the ID-based URL or the standard URL of your channel.

Legacy username URL

Legacy username URL was used by YouTube in the past. If you created your channel in the early days of YouTube, the URL for your channel might contain the username at the end. Although YouTube doesn’t apply username to forming channel URL anymore, you can still use this URL to direct to Your channel. But you should note that the exiting username can’t be changed even if you have changed your channel name. For example, “youtube.com/channel/specific YouTube channel ID”.

You can share the short form of the username URL with the “/user“ being left out, such as “youtube.com/specific YouTube channel ID”. But this may not be available if someone claimed to a custom URL whose short form is the same with the short form of your username URL.

Custom URL

This is a shorter and more easy-to-remember URL that is generated on the basis of your current display name, legacy username, or your linked and verified domain. You can claim for the custom URL if your channel meets certain qualifications.

The custom URL looks like this, “youtube.com/c/display name, legacy username, or your linked and verified domain”. You can also share this URL in its shorter form by leaving out the “/c“, for example, “youtube.com/customed part”.

How to Get a Custom URL for your YouTube Channel

To qualify for a custom URL – one which includes your channel name instead of a random sequence of letters, your channel needs to meet the following standards.

• Be at least 30 days old
• Have at least 100 subscribers
• Use a photo for the channel icon
• Have uploaded channel art

As long as your account meets these eligibility standards, then you can go over the following steps to claim a custom URL for your YouTube channel.

1. Start by signing into YouTube.
2. Click on your profile image on the top right of the screen.
3. Find the “settings” and click on it.
4. Select “Advanced settings”.
5. Click on the link anchored with the word “here”.
6. The “Get a custom URL” box will then pop out. You can select one from the approved options. You may need to add a suffix to make the URL of your channel to be unique.
7. Read the “Terms of use” carefully and then click on the change URL.

Custom YouTube channel URLs are easier for your fans to remember, but once you have one, you can never change it. Your existing subscribers will automatically redirect to your new URL if they try to get to your channel through the old URL.

Where to Find Your Custom URL Once You Successfully Claimed for It?

After you successfully get the custom URL, you may want to know where you can find the custom URL and therefore you can share it anywhere you like. The way to find your custom URL is exactly the same as how you created it. You can get back to the “Advanced settings” by following the above-mentioned steps. You’ll find the custom URL lies right there under your user ID and channel ID.

Who read this article also read:

Good YouTube Names Generators + How to Brainstorm>>

How to Make a YouTube Subscribe Link - Easy!>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Comprehensive Playbook for Self-Branded Content Creators

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Also read: