"2024 Approved  5 Key Aspects to Consider When Sizing Your YouTube Thumbnail"

"2024 Approved 5 Key Aspects to Consider When Sizing Your YouTube Thumbnail"

Steven Lv12

5 Key Aspects to Consider When Sizing Your YouTube Thumbnail

Best YouTube Thumbnail Size: How to Make a Thumbnail for YouTube in 2024

author avatar

Benjamin Arango

Mar 27, 2024• Proven solutions

You must have heard the phrase, Never judge a book by its cover. But actually, we do judge everything by its cover. The same is the case with Youtube videos. No matter how good the content of your video is if you are unable to convey that with the thumbnail of your video, it will not bring any good to your channel. If you are looking forward to growing your channel and attracting more viewers, then having an appealing and eye-catching thumbnail is one of the most important factors. There are several things to be considered while creating a custom thumbnail if you want to make your videos look stunning and engaging. By following all these points, you can increase the chances of your channel’s growth.


In this article, we have 5 chapters for you:


Best YouTube Thumbnail Size

Being a content creator, you never know which device is being used by the viewer to watch your videos. It can be a smartphone, laptop, pc, or smart TV. It is very important to keep all these devices in mind while choosing a Youtube thumbnail size. For the best possible results, consider the following points while making a thumbnail for your Youtube videos.

  • To cover all the devices perfectly, set the thumbnail resolution to 1280x720
  • Save the thumbnail in JPG, GIF, or PNG format
  • Try not to cross the 2MB limit
  • Make sure to use a 16:9 aspect ratio for perfect results throughout the devices

youtube-thumbnail-size


How Important is a Custom Thumbnail?

Custom Thumbnail is a tool through which the viewers can understand everything about a video. It tells the viewers what to expect from a video, what not to expect, and what the video is all about. no matter if you create amazing content, if the thumbnail is not good enough to covey that to the viewers, all your hard work will be of no use and will not bring any good to your channel and its growth. According to Google ,90% of best-performing videos have custom thumbnails. It shows the importance of custom thumbnails.

piechart-importance-of-custom-thumbnail.png


Best Practice From Experiences

Now, since we know the importance of having a custom thumbnail, it is important to know how to make a thumbnail for Youtube look perfect, appealing, and eye-catching at the same time. There are some points to be considered while creating a thumbnail for Youtube. We will provide you with the best practices that we have learned throughout our journey of using Youtube and growing it from zero.

7 best practices can help you make your Youtube thumbnail stand out from the crowd and make its way out.

  1. Show your face

In a world full of machines and computers, people love to listen and interact with people instead of computer-generated voices and a voice without a face. Showing your face on a Youtube thumbnail makes it more appealing to users to click and listen to the person who is being shown in the thumbnail. Humans are more inclined towards faces. When there is a human element in a video, it increases its effectiveness. Check out the pics below, which one are you most likely to click through?

comparison-of-showing-face-or-not

  1. Use Simple Fonts

With your face, it is necessary to put some text on your Youtube thumbnail to let viewers know what this video is all about without clicking or watching it. Don’t use fancy fonts on Youtube thumbnail. It makes it hard for the viewers to read and understand what to expect in the video, especially for those watching YouTube on their 5 inches screen smartphone, ultimately decreasing the chances of your video being clicked and watched. I personally recommend you to use give these fonts a go while making YouTube thumbnail.

simple-fonts-recommended

  1. Use Phrases, not sentence

If you have ever noticed, Youtube thumbnails are very small in size, making it hard for viewers to notice any small elements. According to YouTube , more than 70% of Youtube watch time comes from mobile devices. While adding text in a thumbnail, instead of using sentences, make sure to use only words and make them large in size that can easily be noticed on small screens. Summurise your video in no more than 5 words.

piechart-youtube-watchtime-percentage

use-phrases-not-sentences

  1. Put every stuff on left side

When we navigate to a Youtube thumbnail and place the cursor on it, it shows us two icons, “Watch Later” and “Add to Queue,” located on its right size. Come on, you don’t want your beautiful thumbnail that cost you a few hours be covered. To avoid these icons from hiding your important stuff of thumbnail, make sure to put everything on the right side of your thumbnail.

put-stuff-on-left

  1. Have a unique and Consistent style

Try to make all your thumbnails follow the same style. Following the same style for all your Youtube thumbnails will make your channel look unique and all your videos identical. It will be easy for viewers to identify your videos when they see them. It gives your channel a touch of its unique brand.

unique-and-consistent-style

  1. Use elements to grab the attention

To make your Youtube thumbnail more appealing to the viewers, add circles and arrows to grab viewers’ attention to something very important in the video. It will increase the curiosity in the viewers and make them click your videos to learn more.

use-elements-to-grab-attention

  1. Choose the right tool

This whole process seems to be very hectic and time taking, but do you know, you can do everything on just one software? There is no need to edit a video in a different software then make a thumbnail in another software. With Filmora X, you can perform all these tasks on a single platform with so many amazing features. Whether you want to remove the background of your image or add attractive titles to it, Filmora X has got you covered.

  1. Avoid clickbait and irrelevant pics and title

It is one of the old tricks that so many people on Youtube use. It undoubtedly brings you clicks and more views, but once the viewer realizes that you have used irrelevant pictures or texts to attract them**. I**n reality, your video doesn’t contain any information related to it, you are going to lose their trust. They are never going to click on your videos again. Even if you don’t use such a trick anymore. Try to avoid such activities. Avoiding such activities can make your channel grow in the long term. Only use the text and images that are relevant to your content and stick to that.

  1. Choose your preview window wisely

Do you know that Youtube can show a 3-second preview of your video when someone hovers the cursor over it? It is one of the best ways to show the viewers the content of your video even when they don’t click on your video. These three seconds will help them decide whether to click on your video or not. This preview is selected by the system from the first half of your video according to its relevance and similarity with the topic. That’s why it is very important to add related information in the first half of the video, otherwise, Youtube will choose it randomly. If the preview is not selected for two days, it means your video is not eligible for it.

choose-preview-wisely


How to Make a Fortnite Thumbnail Super Fast and Free?

Many of you might be interested in how to make a fortnite thumbnail, so here it is. To make a Fortnite thumbnail for free, we are going to use Filmora X. Filmora X contains all kinds of features and elements that are required for a perfect and eye-catching thumbnail. To get started, make sure to download and install the latest version of Filmora X.

  1. Before we start making Fortnite Thumbnails, we have to take a screenshot of the gameplay. Open Fortnite and go to the Career tab. Here you will find Replays.

 make-fortnite-thumbnail-step1

  1. It contains all your recent gameplays. We can use it to take a screenshot. If you are using a console, you will find 10 recent gameplays here. But if you are a PC user, you can find the last 100 gameplays. Select the gameplay you want to take a screenshot from.

 make-fortnite-thumbnail-step2

  1. For our preferred angle, choose “Drone Free Camera” mode from the bottom right corner of the screen. It will allow us to use our preferred angle without any restriction. Choose an angle and take a screenshot.

 make-fortnite-thumbnail-step3

  1. Open Filmora X, make sure to select the 16:9 screen ratio. Import the screenshot that you have taken from Fortnite.

 make-fortnite-thumbnail-step4

  1. Place it into the timeline to start working on it.

 make-fortnite-thumbnail-step5

  1. Now to separate the character from the background, go to the Effects. Under effects, you can find a tab named AI Portraits. Click on AI Portrait. Now drag the Human Segmentation and drop it on the screenshot in the timeline.

 make-fortnite-thumbnail-step6

  1. It will ask you to purchase it. But there is no need to do that. Just hit Try It.

 make-fortnite-thumbnail-step7

  1. This effect will remove the background of your screenshot.

 make-fortnite-thumbnail-step8

  1. Now you can add a background of your choice. You can upload an image or choose a simple color from Filmora’s Media tab and drag it below the screenshot in the timeline.

 make-fortnite-thumbnail-step9

  1. To add text to the screenshot, go to Titles. Here you can find a wide range of different and unique titles to choose from for your Fortnite Thumbnail. Choose any of the titles and place them accordingly.

 make-fortnite-thumbnail-step10

  1. To make it more attractive, we can add icons and other elements from Filmora’s Element tab. You can also download the stickers from the internet and use them.

 make-fortnite-thumbnail-step11

  1. After completing the thumbnail, click on the Snapshot icon located below the preview tab of Filmora. Or press “CTRL+ALT+S”. It will save a screenshot into the media panel of Filmora.

 make-fortnite-thumbnail-step12

  1. Right-click on the screenshot and navigate to “Reveal in Explorer”. It will open the folder that contains all the screenshots taken from Filmora. Now you can use it as a Fortnite Thumbnail.

 make-fortnite-thumbnail-step13


How to Add a Custom YouTube Thumbnail to Your Video in YouTube

Once you have successfully created a custom thumbnail, you can use it in your videos on Youtube.

  1. Open Youtube Studio and upload your video. While uploading the video, you can see a section named “Thumbnail”. Under this section, click on “Upload Thumbnail”.

how-to-add-custom-youtube-thumbnail-to-video-step1

  1. Select the thumbnail that you have made. Just like the one Fortnite thumbnail that we have created using Filmora X.

how-to-add-custom-youtube-thumbnail-to-video-step2

  1. The thumbnail will be uploaded and attached to the video. Now you can process all the settings and publish the video.

how-to-add-custom-youtube-thumbnail-to-video-step3

Conclusion

Thumbnail is the first thing that helps the viewer decide whether to click on a video or ignore it. Which increases the importance of having a well-structured and attractive thumbnail. By following the above guide, you can make an astonishing and clickable thumbnail in no time. For better and quick results, we recommend you using Filmora X. It allows you to perform all the tasks from video editing to thumbnail creation on a single platform.

Download Win VersionDownload Mac Version

author avatar

Benjamin Arango

Benjamin Arango is a writer and a lover of all things video.

Follow @Benjamin Arango

Benjamin Arango

Mar 27, 2024• Proven solutions

You must have heard the phrase, Never judge a book by its cover. But actually, we do judge everything by its cover. The same is the case with Youtube videos. No matter how good the content of your video is if you are unable to convey that with the thumbnail of your video, it will not bring any good to your channel. If you are looking forward to growing your channel and attracting more viewers, then having an appealing and eye-catching thumbnail is one of the most important factors. There are several things to be considered while creating a custom thumbnail if you want to make your videos look stunning and engaging. By following all these points, you can increase the chances of your channel’s growth.


In this article, we have 5 chapters for you:


Best YouTube Thumbnail Size

Being a content creator, you never know which device is being used by the viewer to watch your videos. It can be a smartphone, laptop, pc, or smart TV. It is very important to keep all these devices in mind while choosing a Youtube thumbnail size. For the best possible results, consider the following points while making a thumbnail for your Youtube videos.

  • To cover all the devices perfectly, set the thumbnail resolution to 1280x720
  • Save the thumbnail in JPG, GIF, or PNG format
  • Try not to cross the 2MB limit
  • Make sure to use a 16:9 aspect ratio for perfect results throughout the devices

youtube-thumbnail-size


How Important is a Custom Thumbnail?

Custom Thumbnail is a tool through which the viewers can understand everything about a video. It tells the viewers what to expect from a video, what not to expect, and what the video is all about. no matter if you create amazing content, if the thumbnail is not good enough to covey that to the viewers, all your hard work will be of no use and will not bring any good to your channel and its growth. According to Google ,90% of best-performing videos have custom thumbnails. It shows the importance of custom thumbnails.

piechart-importance-of-custom-thumbnail.png


Best Practice From Experiences

Now, since we know the importance of having a custom thumbnail, it is important to know how to make a thumbnail for Youtube look perfect, appealing, and eye-catching at the same time. There are some points to be considered while creating a thumbnail for Youtube. We will provide you with the best practices that we have learned throughout our journey of using Youtube and growing it from zero.

7 best practices can help you make your Youtube thumbnail stand out from the crowd and make its way out.

  1. Show your face

In a world full of machines and computers, people love to listen and interact with people instead of computer-generated voices and a voice without a face. Showing your face on a Youtube thumbnail makes it more appealing to users to click and listen to the person who is being shown in the thumbnail. Humans are more inclined towards faces. When there is a human element in a video, it increases its effectiveness. Check out the pics below, which one are you most likely to click through?

comparison-of-showing-face-or-not

  1. Use Simple Fonts

With your face, it is necessary to put some text on your Youtube thumbnail to let viewers know what this video is all about without clicking or watching it. Don’t use fancy fonts on Youtube thumbnail. It makes it hard for the viewers to read and understand what to expect in the video, especially for those watching YouTube on their 5 inches screen smartphone, ultimately decreasing the chances of your video being clicked and watched. I personally recommend you to use give these fonts a go while making YouTube thumbnail.

simple-fonts-recommended

  1. Use Phrases, not sentence

If you have ever noticed, Youtube thumbnails are very small in size, making it hard for viewers to notice any small elements. According to YouTube , more than 70% of Youtube watch time comes from mobile devices. While adding text in a thumbnail, instead of using sentences, make sure to use only words and make them large in size that can easily be noticed on small screens. Summurise your video in no more than 5 words.

piechart-youtube-watchtime-percentage

use-phrases-not-sentences

  1. Put every stuff on left side

When we navigate to a Youtube thumbnail and place the cursor on it, it shows us two icons, “Watch Later” and “Add to Queue,” located on its right size. Come on, you don’t want your beautiful thumbnail that cost you a few hours be covered. To avoid these icons from hiding your important stuff of thumbnail, make sure to put everything on the right side of your thumbnail.

put-stuff-on-left

  1. Have a unique and Consistent style

Try to make all your thumbnails follow the same style. Following the same style for all your Youtube thumbnails will make your channel look unique and all your videos identical. It will be easy for viewers to identify your videos when they see them. It gives your channel a touch of its unique brand.

unique-and-consistent-style

  1. Use elements to grab the attention

To make your Youtube thumbnail more appealing to the viewers, add circles and arrows to grab viewers’ attention to something very important in the video. It will increase the curiosity in the viewers and make them click your videos to learn more.

use-elements-to-grab-attention

  1. Choose the right tool

This whole process seems to be very hectic and time taking, but do you know, you can do everything on just one software? There is no need to edit a video in a different software then make a thumbnail in another software. With Filmora X, you can perform all these tasks on a single platform with so many amazing features. Whether you want to remove the background of your image or add attractive titles to it, Filmora X has got you covered.

  1. Avoid clickbait and irrelevant pics and title

It is one of the old tricks that so many people on Youtube use. It undoubtedly brings you clicks and more views, but once the viewer realizes that you have used irrelevant pictures or texts to attract them**. I**n reality, your video doesn’t contain any information related to it, you are going to lose their trust. They are never going to click on your videos again. Even if you don’t use such a trick anymore. Try to avoid such activities. Avoiding such activities can make your channel grow in the long term. Only use the text and images that are relevant to your content and stick to that.

  1. Choose your preview window wisely

Do you know that Youtube can show a 3-second preview of your video when someone hovers the cursor over it? It is one of the best ways to show the viewers the content of your video even when they don’t click on your video. These three seconds will help them decide whether to click on your video or not. This preview is selected by the system from the first half of your video according to its relevance and similarity with the topic. That’s why it is very important to add related information in the first half of the video, otherwise, Youtube will choose it randomly. If the preview is not selected for two days, it means your video is not eligible for it.

choose-preview-wisely


How to Make a Fortnite Thumbnail Super Fast and Free?

Many of you might be interested in how to make a fortnite thumbnail, so here it is. To make a Fortnite thumbnail for free, we are going to use Filmora X. Filmora X contains all kinds of features and elements that are required for a perfect and eye-catching thumbnail. To get started, make sure to download and install the latest version of Filmora X.

  1. Before we start making Fortnite Thumbnails, we have to take a screenshot of the gameplay. Open Fortnite and go to the Career tab. Here you will find Replays.

 make-fortnite-thumbnail-step1

  1. It contains all your recent gameplays. We can use it to take a screenshot. If you are using a console, you will find 10 recent gameplays here. But if you are a PC user, you can find the last 100 gameplays. Select the gameplay you want to take a screenshot from.

 make-fortnite-thumbnail-step2

  1. For our preferred angle, choose “Drone Free Camera” mode from the bottom right corner of the screen. It will allow us to use our preferred angle without any restriction. Choose an angle and take a screenshot.

 make-fortnite-thumbnail-step3

  1. Open Filmora X, make sure to select the 16:9 screen ratio. Import the screenshot that you have taken from Fortnite.

 make-fortnite-thumbnail-step4

  1. Place it into the timeline to start working on it.

 make-fortnite-thumbnail-step5

  1. Now to separate the character from the background, go to the Effects. Under effects, you can find a tab named AI Portraits. Click on AI Portrait. Now drag the Human Segmentation and drop it on the screenshot in the timeline.

 make-fortnite-thumbnail-step6

  1. It will ask you to purchase it. But there is no need to do that. Just hit Try It.

 make-fortnite-thumbnail-step7

  1. This effect will remove the background of your screenshot.

 make-fortnite-thumbnail-step8

  1. Now you can add a background of your choice. You can upload an image or choose a simple color from Filmora’s Media tab and drag it below the screenshot in the timeline.

 make-fortnite-thumbnail-step9

  1. To add text to the screenshot, go to Titles. Here you can find a wide range of different and unique titles to choose from for your Fortnite Thumbnail. Choose any of the titles and place them accordingly.

 make-fortnite-thumbnail-step10

  1. To make it more attractive, we can add icons and other elements from Filmora’s Element tab. You can also download the stickers from the internet and use them.

 make-fortnite-thumbnail-step11

  1. After completing the thumbnail, click on the Snapshot icon located below the preview tab of Filmora. Or press “CTRL+ALT+S”. It will save a screenshot into the media panel of Filmora.

 make-fortnite-thumbnail-step12

  1. Right-click on the screenshot and navigate to “Reveal in Explorer”. It will open the folder that contains all the screenshots taken from Filmora. Now you can use it as a Fortnite Thumbnail.

 make-fortnite-thumbnail-step13


How to Add a Custom YouTube Thumbnail to Your Video in YouTube

Once you have successfully created a custom thumbnail, you can use it in your videos on Youtube.

  1. Open Youtube Studio and upload your video. While uploading the video, you can see a section named “Thumbnail”. Under this section, click on “Upload Thumbnail”.

how-to-add-custom-youtube-thumbnail-to-video-step1

  1. Select the thumbnail that you have made. Just like the one Fortnite thumbnail that we have created using Filmora X.

how-to-add-custom-youtube-thumbnail-to-video-step2

  1. The thumbnail will be uploaded and attached to the video. Now you can process all the settings and publish the video.

how-to-add-custom-youtube-thumbnail-to-video-step3

Conclusion

Thumbnail is the first thing that helps the viewer decide whether to click on a video or ignore it. Which increases the importance of having a well-structured and attractive thumbnail. By following the above guide, you can make an astonishing and clickable thumbnail in no time. For better and quick results, we recommend you using Filmora X. It allows you to perform all the tasks from video editing to thumbnail creation on a single platform.

Download Win VersionDownload Mac Version

author avatar

Benjamin Arango

Benjamin Arango is a writer and a lover of all things video.

Follow @Benjamin Arango

Benjamin Arango

Mar 27, 2024• Proven solutions

You must have heard the phrase, Never judge a book by its cover. But actually, we do judge everything by its cover. The same is the case with Youtube videos. No matter how good the content of your video is if you are unable to convey that with the thumbnail of your video, it will not bring any good to your channel. If you are looking forward to growing your channel and attracting more viewers, then having an appealing and eye-catching thumbnail is one of the most important factors. There are several things to be considered while creating a custom thumbnail if you want to make your videos look stunning and engaging. By following all these points, you can increase the chances of your channel’s growth.


In this article, we have 5 chapters for you:


Best YouTube Thumbnail Size

Being a content creator, you never know which device is being used by the viewer to watch your videos. It can be a smartphone, laptop, pc, or smart TV. It is very important to keep all these devices in mind while choosing a Youtube thumbnail size. For the best possible results, consider the following points while making a thumbnail for your Youtube videos.

  • To cover all the devices perfectly, set the thumbnail resolution to 1280x720
  • Save the thumbnail in JPG, GIF, or PNG format
  • Try not to cross the 2MB limit
  • Make sure to use a 16:9 aspect ratio for perfect results throughout the devices

youtube-thumbnail-size


How Important is a Custom Thumbnail?

Custom Thumbnail is a tool through which the viewers can understand everything about a video. It tells the viewers what to expect from a video, what not to expect, and what the video is all about. no matter if you create amazing content, if the thumbnail is not good enough to covey that to the viewers, all your hard work will be of no use and will not bring any good to your channel and its growth. According to Google ,90% of best-performing videos have custom thumbnails. It shows the importance of custom thumbnails.

piechart-importance-of-custom-thumbnail.png


Best Practice From Experiences

Now, since we know the importance of having a custom thumbnail, it is important to know how to make a thumbnail for Youtube look perfect, appealing, and eye-catching at the same time. There are some points to be considered while creating a thumbnail for Youtube. We will provide you with the best practices that we have learned throughout our journey of using Youtube and growing it from zero.

7 best practices can help you make your Youtube thumbnail stand out from the crowd and make its way out.

  1. Show your face

In a world full of machines and computers, people love to listen and interact with people instead of computer-generated voices and a voice without a face. Showing your face on a Youtube thumbnail makes it more appealing to users to click and listen to the person who is being shown in the thumbnail. Humans are more inclined towards faces. When there is a human element in a video, it increases its effectiveness. Check out the pics below, which one are you most likely to click through?

comparison-of-showing-face-or-not

  1. Use Simple Fonts

With your face, it is necessary to put some text on your Youtube thumbnail to let viewers know what this video is all about without clicking or watching it. Don’t use fancy fonts on Youtube thumbnail. It makes it hard for the viewers to read and understand what to expect in the video, especially for those watching YouTube on their 5 inches screen smartphone, ultimately decreasing the chances of your video being clicked and watched. I personally recommend you to use give these fonts a go while making YouTube thumbnail.

simple-fonts-recommended

  1. Use Phrases, not sentence

If you have ever noticed, Youtube thumbnails are very small in size, making it hard for viewers to notice any small elements. According to YouTube , more than 70% of Youtube watch time comes from mobile devices. While adding text in a thumbnail, instead of using sentences, make sure to use only words and make them large in size that can easily be noticed on small screens. Summurise your video in no more than 5 words.

piechart-youtube-watchtime-percentage

use-phrases-not-sentences

  1. Put every stuff on left side

When we navigate to a Youtube thumbnail and place the cursor on it, it shows us two icons, “Watch Later” and “Add to Queue,” located on its right size. Come on, you don’t want your beautiful thumbnail that cost you a few hours be covered. To avoid these icons from hiding your important stuff of thumbnail, make sure to put everything on the right side of your thumbnail.

put-stuff-on-left

  1. Have a unique and Consistent style

Try to make all your thumbnails follow the same style. Following the same style for all your Youtube thumbnails will make your channel look unique and all your videos identical. It will be easy for viewers to identify your videos when they see them. It gives your channel a touch of its unique brand.

unique-and-consistent-style

  1. Use elements to grab the attention

To make your Youtube thumbnail more appealing to the viewers, add circles and arrows to grab viewers’ attention to something very important in the video. It will increase the curiosity in the viewers and make them click your videos to learn more.

use-elements-to-grab-attention

  1. Choose the right tool

This whole process seems to be very hectic and time taking, but do you know, you can do everything on just one software? There is no need to edit a video in a different software then make a thumbnail in another software. With Filmora X, you can perform all these tasks on a single platform with so many amazing features. Whether you want to remove the background of your image or add attractive titles to it, Filmora X has got you covered.

  1. Avoid clickbait and irrelevant pics and title

It is one of the old tricks that so many people on Youtube use. It undoubtedly brings you clicks and more views, but once the viewer realizes that you have used irrelevant pictures or texts to attract them**. I**n reality, your video doesn’t contain any information related to it, you are going to lose their trust. They are never going to click on your videos again. Even if you don’t use such a trick anymore. Try to avoid such activities. Avoiding such activities can make your channel grow in the long term. Only use the text and images that are relevant to your content and stick to that.

  1. Choose your preview window wisely

Do you know that Youtube can show a 3-second preview of your video when someone hovers the cursor over it? It is one of the best ways to show the viewers the content of your video even when they don’t click on your video. These three seconds will help them decide whether to click on your video or not. This preview is selected by the system from the first half of your video according to its relevance and similarity with the topic. That’s why it is very important to add related information in the first half of the video, otherwise, Youtube will choose it randomly. If the preview is not selected for two days, it means your video is not eligible for it.

choose-preview-wisely


How to Make a Fortnite Thumbnail Super Fast and Free?

Many of you might be interested in how to make a fortnite thumbnail, so here it is. To make a Fortnite thumbnail for free, we are going to use Filmora X. Filmora X contains all kinds of features and elements that are required for a perfect and eye-catching thumbnail. To get started, make sure to download and install the latest version of Filmora X.

  1. Before we start making Fortnite Thumbnails, we have to take a screenshot of the gameplay. Open Fortnite and go to the Career tab. Here you will find Replays.

 make-fortnite-thumbnail-step1

  1. It contains all your recent gameplays. We can use it to take a screenshot. If you are using a console, you will find 10 recent gameplays here. But if you are a PC user, you can find the last 100 gameplays. Select the gameplay you want to take a screenshot from.

 make-fortnite-thumbnail-step2

  1. For our preferred angle, choose “Drone Free Camera” mode from the bottom right corner of the screen. It will allow us to use our preferred angle without any restriction. Choose an angle and take a screenshot.

 make-fortnite-thumbnail-step3

  1. Open Filmora X, make sure to select the 16:9 screen ratio. Import the screenshot that you have taken from Fortnite.

 make-fortnite-thumbnail-step4

  1. Place it into the timeline to start working on it.

 make-fortnite-thumbnail-step5

  1. Now to separate the character from the background, go to the Effects. Under effects, you can find a tab named AI Portraits. Click on AI Portrait. Now drag the Human Segmentation and drop it on the screenshot in the timeline.

 make-fortnite-thumbnail-step6

  1. It will ask you to purchase it. But there is no need to do that. Just hit Try It.

 make-fortnite-thumbnail-step7

  1. This effect will remove the background of your screenshot.

 make-fortnite-thumbnail-step8

  1. Now you can add a background of your choice. You can upload an image or choose a simple color from Filmora’s Media tab and drag it below the screenshot in the timeline.

 make-fortnite-thumbnail-step9

  1. To add text to the screenshot, go to Titles. Here you can find a wide range of different and unique titles to choose from for your Fortnite Thumbnail. Choose any of the titles and place them accordingly.

 make-fortnite-thumbnail-step10

  1. To make it more attractive, we can add icons and other elements from Filmora’s Element tab. You can also download the stickers from the internet and use them.

 make-fortnite-thumbnail-step11

  1. After completing the thumbnail, click on the Snapshot icon located below the preview tab of Filmora. Or press “CTRL+ALT+S”. It will save a screenshot into the media panel of Filmora.

 make-fortnite-thumbnail-step12

  1. Right-click on the screenshot and navigate to “Reveal in Explorer”. It will open the folder that contains all the screenshots taken from Filmora. Now you can use it as a Fortnite Thumbnail.

 make-fortnite-thumbnail-step13


How to Add a Custom YouTube Thumbnail to Your Video in YouTube

Once you have successfully created a custom thumbnail, you can use it in your videos on Youtube.

  1. Open Youtube Studio and upload your video. While uploading the video, you can see a section named “Thumbnail”. Under this section, click on “Upload Thumbnail”.

how-to-add-custom-youtube-thumbnail-to-video-step1

  1. Select the thumbnail that you have made. Just like the one Fortnite thumbnail that we have created using Filmora X.

how-to-add-custom-youtube-thumbnail-to-video-step2

  1. The thumbnail will be uploaded and attached to the video. Now you can process all the settings and publish the video.

how-to-add-custom-youtube-thumbnail-to-video-step3

Conclusion

Thumbnail is the first thing that helps the viewer decide whether to click on a video or ignore it. Which increases the importance of having a well-structured and attractive thumbnail. By following the above guide, you can make an astonishing and clickable thumbnail in no time. For better and quick results, we recommend you using Filmora X. It allows you to perform all the tasks from video editing to thumbnail creation on a single platform.

Download Win VersionDownload Mac Version

author avatar

Benjamin Arango

Benjamin Arango is a writer and a lover of all things video.

Follow @Benjamin Arango

Benjamin Arango

Mar 27, 2024• Proven solutions

You must have heard the phrase, Never judge a book by its cover. But actually, we do judge everything by its cover. The same is the case with Youtube videos. No matter how good the content of your video is if you are unable to convey that with the thumbnail of your video, it will not bring any good to your channel. If you are looking forward to growing your channel and attracting more viewers, then having an appealing and eye-catching thumbnail is one of the most important factors. There are several things to be considered while creating a custom thumbnail if you want to make your videos look stunning and engaging. By following all these points, you can increase the chances of your channel’s growth.


In this article, we have 5 chapters for you:


Best YouTube Thumbnail Size

Being a content creator, you never know which device is being used by the viewer to watch your videos. It can be a smartphone, laptop, pc, or smart TV. It is very important to keep all these devices in mind while choosing a Youtube thumbnail size. For the best possible results, consider the following points while making a thumbnail for your Youtube videos.

  • To cover all the devices perfectly, set the thumbnail resolution to 1280x720
  • Save the thumbnail in JPG, GIF, or PNG format
  • Try not to cross the 2MB limit
  • Make sure to use a 16:9 aspect ratio for perfect results throughout the devices

youtube-thumbnail-size


How Important is a Custom Thumbnail?

Custom Thumbnail is a tool through which the viewers can understand everything about a video. It tells the viewers what to expect from a video, what not to expect, and what the video is all about. no matter if you create amazing content, if the thumbnail is not good enough to covey that to the viewers, all your hard work will be of no use and will not bring any good to your channel and its growth. According to Google ,90% of best-performing videos have custom thumbnails. It shows the importance of custom thumbnails.

piechart-importance-of-custom-thumbnail.png


Best Practice From Experiences

Now, since we know the importance of having a custom thumbnail, it is important to know how to make a thumbnail for Youtube look perfect, appealing, and eye-catching at the same time. There are some points to be considered while creating a thumbnail for Youtube. We will provide you with the best practices that we have learned throughout our journey of using Youtube and growing it from zero.

7 best practices can help you make your Youtube thumbnail stand out from the crowd and make its way out.

  1. Show your face

In a world full of machines and computers, people love to listen and interact with people instead of computer-generated voices and a voice without a face. Showing your face on a Youtube thumbnail makes it more appealing to users to click and listen to the person who is being shown in the thumbnail. Humans are more inclined towards faces. When there is a human element in a video, it increases its effectiveness. Check out the pics below, which one are you most likely to click through?

comparison-of-showing-face-or-not

  1. Use Simple Fonts

With your face, it is necessary to put some text on your Youtube thumbnail to let viewers know what this video is all about without clicking or watching it. Don’t use fancy fonts on Youtube thumbnail. It makes it hard for the viewers to read and understand what to expect in the video, especially for those watching YouTube on their 5 inches screen smartphone, ultimately decreasing the chances of your video being clicked and watched. I personally recommend you to use give these fonts a go while making YouTube thumbnail.

simple-fonts-recommended

  1. Use Phrases, not sentence

If you have ever noticed, Youtube thumbnails are very small in size, making it hard for viewers to notice any small elements. According to YouTube , more than 70% of Youtube watch time comes from mobile devices. While adding text in a thumbnail, instead of using sentences, make sure to use only words and make them large in size that can easily be noticed on small screens. Summurise your video in no more than 5 words.

piechart-youtube-watchtime-percentage

use-phrases-not-sentences

  1. Put every stuff on left side

When we navigate to a Youtube thumbnail and place the cursor on it, it shows us two icons, “Watch Later” and “Add to Queue,” located on its right size. Come on, you don’t want your beautiful thumbnail that cost you a few hours be covered. To avoid these icons from hiding your important stuff of thumbnail, make sure to put everything on the right side of your thumbnail.

put-stuff-on-left

  1. Have a unique and Consistent style

Try to make all your thumbnails follow the same style. Following the same style for all your Youtube thumbnails will make your channel look unique and all your videos identical. It will be easy for viewers to identify your videos when they see them. It gives your channel a touch of its unique brand.

unique-and-consistent-style

  1. Use elements to grab the attention

To make your Youtube thumbnail more appealing to the viewers, add circles and arrows to grab viewers’ attention to something very important in the video. It will increase the curiosity in the viewers and make them click your videos to learn more.

use-elements-to-grab-attention

  1. Choose the right tool

This whole process seems to be very hectic and time taking, but do you know, you can do everything on just one software? There is no need to edit a video in a different software then make a thumbnail in another software. With Filmora X, you can perform all these tasks on a single platform with so many amazing features. Whether you want to remove the background of your image or add attractive titles to it, Filmora X has got you covered.

  1. Avoid clickbait and irrelevant pics and title

It is one of the old tricks that so many people on Youtube use. It undoubtedly brings you clicks and more views, but once the viewer realizes that you have used irrelevant pictures or texts to attract them**. I**n reality, your video doesn’t contain any information related to it, you are going to lose their trust. They are never going to click on your videos again. Even if you don’t use such a trick anymore. Try to avoid such activities. Avoiding such activities can make your channel grow in the long term. Only use the text and images that are relevant to your content and stick to that.

  1. Choose your preview window wisely

Do you know that Youtube can show a 3-second preview of your video when someone hovers the cursor over it? It is one of the best ways to show the viewers the content of your video even when they don’t click on your video. These three seconds will help them decide whether to click on your video or not. This preview is selected by the system from the first half of your video according to its relevance and similarity with the topic. That’s why it is very important to add related information in the first half of the video, otherwise, Youtube will choose it randomly. If the preview is not selected for two days, it means your video is not eligible for it.

choose-preview-wisely


How to Make a Fortnite Thumbnail Super Fast and Free?

Many of you might be interested in how to make a fortnite thumbnail, so here it is. To make a Fortnite thumbnail for free, we are going to use Filmora X. Filmora X contains all kinds of features and elements that are required for a perfect and eye-catching thumbnail. To get started, make sure to download and install the latest version of Filmora X.

  1. Before we start making Fortnite Thumbnails, we have to take a screenshot of the gameplay. Open Fortnite and go to the Career tab. Here you will find Replays.

 make-fortnite-thumbnail-step1

  1. It contains all your recent gameplays. We can use it to take a screenshot. If you are using a console, you will find 10 recent gameplays here. But if you are a PC user, you can find the last 100 gameplays. Select the gameplay you want to take a screenshot from.

 make-fortnite-thumbnail-step2

  1. For our preferred angle, choose “Drone Free Camera” mode from the bottom right corner of the screen. It will allow us to use our preferred angle without any restriction. Choose an angle and take a screenshot.

 make-fortnite-thumbnail-step3

  1. Open Filmora X, make sure to select the 16:9 screen ratio. Import the screenshot that you have taken from Fortnite.

 make-fortnite-thumbnail-step4

  1. Place it into the timeline to start working on it.

 make-fortnite-thumbnail-step5

  1. Now to separate the character from the background, go to the Effects. Under effects, you can find a tab named AI Portraits. Click on AI Portrait. Now drag the Human Segmentation and drop it on the screenshot in the timeline.

 make-fortnite-thumbnail-step6

  1. It will ask you to purchase it. But there is no need to do that. Just hit Try It.

 make-fortnite-thumbnail-step7

  1. This effect will remove the background of your screenshot.

 make-fortnite-thumbnail-step8

  1. Now you can add a background of your choice. You can upload an image or choose a simple color from Filmora’s Media tab and drag it below the screenshot in the timeline.

 make-fortnite-thumbnail-step9

  1. To add text to the screenshot, go to Titles. Here you can find a wide range of different and unique titles to choose from for your Fortnite Thumbnail. Choose any of the titles and place them accordingly.

 make-fortnite-thumbnail-step10

  1. To make it more attractive, we can add icons and other elements from Filmora’s Element tab. You can also download the stickers from the internet and use them.

 make-fortnite-thumbnail-step11

  1. After completing the thumbnail, click on the Snapshot icon located below the preview tab of Filmora. Or press “CTRL+ALT+S”. It will save a screenshot into the media panel of Filmora.

 make-fortnite-thumbnail-step12

  1. Right-click on the screenshot and navigate to “Reveal in Explorer”. It will open the folder that contains all the screenshots taken from Filmora. Now you can use it as a Fortnite Thumbnail.

 make-fortnite-thumbnail-step13


How to Add a Custom YouTube Thumbnail to Your Video in YouTube

Once you have successfully created a custom thumbnail, you can use it in your videos on Youtube.

  1. Open Youtube Studio and upload your video. While uploading the video, you can see a section named “Thumbnail”. Under this section, click on “Upload Thumbnail”.

how-to-add-custom-youtube-thumbnail-to-video-step1

  1. Select the thumbnail that you have made. Just like the one Fortnite thumbnail that we have created using Filmora X.

how-to-add-custom-youtube-thumbnail-to-video-step2

  1. The thumbnail will be uploaded and attached to the video. Now you can process all the settings and publish the video.

how-to-add-custom-youtube-thumbnail-to-video-step3

Conclusion

Thumbnail is the first thing that helps the viewer decide whether to click on a video or ignore it. Which increases the importance of having a well-structured and attractive thumbnail. By following the above guide, you can make an astonishing and clickable thumbnail in no time. For better and quick results, we recommend you using Filmora X. It allows you to perform all the tasks from video editing to thumbnail creation on a single platform.

Download Win VersionDownload Mac Version

author avatar

Benjamin Arango

Benjamin Arango is a writer and a lover of all things video.

Follow @Benjamin Arango

Your Viewers, Your Wealth: Building an Earning Strategy

How To Make Money on YouTube

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?

This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.

youtubers

You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.

How to make money on YouTube

We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.

Make money on YouTube with ads

By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.

Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:

  • Having 4,000 or more watch hours
  • Securing 1,000 or more subscribers in the last 12 months

This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.

Should you join YouTube partner or not?

Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.

Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.

How to Join the YouTube Partner Platform?

1. Go to your Account Settings and, under Channel, select Status and features.

monetize creatorstudio

2. Click on Enable next to Monetization.

3. In the next screen, click the blue Enable my Account button.

monetize enablescreen

4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.

5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.

The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.

6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.

Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.

7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.

8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.

monetize adsense

9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.

10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.

11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.

12. Click on Actions and then select Monetize.

13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.

14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.

How much you can get from Ads

The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.

Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.

To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.

When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.

Want to know how much you can get from Ads? Check this YouTube Money Calculator

How to optimize your video to attract advertisers

There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.

  1. Target a specific demographic

Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.

To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.

  1. Pay attention to your video metadata

YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.

YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.

  1. Avoid dodgy video content

There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:

  • Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
  • Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
  • Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
  • Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
  • Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.

flagged content

When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.

Make money on YouTube without ads

Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.

  1. Work with brands

Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.

  1. Selling products or merchandise

Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.

  1. Affiliate marketing

Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.

  1. Crowdfund

If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!

  1. Renting out your video

You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.

  1. License your content to the media

If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.

Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?

This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.

youtubers

You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.

How to make money on YouTube

We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.

Make money on YouTube with ads

By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.

Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:

  • Having 4,000 or more watch hours
  • Securing 1,000 or more subscribers in the last 12 months

This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.

Should you join YouTube partner or not?

Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.

Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.

How to Join the YouTube Partner Platform?

1. Go to your Account Settings and, under Channel, select Status and features.

monetize creatorstudio

2. Click on Enable next to Monetization.

3. In the next screen, click the blue Enable my Account button.

monetize enablescreen

4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.

5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.

The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.

6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.

Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.

7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.

8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.

monetize adsense

9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.

10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.

11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.

12. Click on Actions and then select Monetize.

13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.

14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.

How much you can get from Ads

The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.

Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.

To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.

When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.

Want to know how much you can get from Ads? Check this YouTube Money Calculator

How to optimize your video to attract advertisers

There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.

  1. Target a specific demographic

Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.

To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.

  1. Pay attention to your video metadata

YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.

YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.

  1. Avoid dodgy video content

There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:

  • Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
  • Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
  • Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
  • Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
  • Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.

flagged content

When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.

Make money on YouTube without ads

Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.

  1. Work with brands

Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.

  1. Selling products or merchandise

Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.

  1. Affiliate marketing

Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.

  1. Crowdfund

If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!

  1. Renting out your video

You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.

  1. License your content to the media

If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.

Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?

This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.

youtubers

You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.

How to make money on YouTube

We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.

Make money on YouTube with ads

By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.

Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:

  • Having 4,000 or more watch hours
  • Securing 1,000 or more subscribers in the last 12 months

This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.

Should you join YouTube partner or not?

Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.

Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.

How to Join the YouTube Partner Platform?

1. Go to your Account Settings and, under Channel, select Status and features.

monetize creatorstudio

2. Click on Enable next to Monetization.

3. In the next screen, click the blue Enable my Account button.

monetize enablescreen

4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.

5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.

The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.

6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.

Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.

7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.

8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.

monetize adsense

9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.

10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.

11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.

12. Click on Actions and then select Monetize.

13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.

14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.

How much you can get from Ads

The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.

Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.

To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.

When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.

Want to know how much you can get from Ads? Check this YouTube Money Calculator

How to optimize your video to attract advertisers

There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.

  1. Target a specific demographic

Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.

To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.

  1. Pay attention to your video metadata

YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.

YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.

  1. Avoid dodgy video content

There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:

  • Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
  • Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
  • Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
  • Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
  • Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.

flagged content

When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.

Make money on YouTube without ads

Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.

  1. Work with brands

Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.

  1. Selling products or merchandise

Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.

  1. Affiliate marketing

Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.

  1. Crowdfund

If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!

  1. Renting out your video

You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.

  1. License your content to the media

If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.

Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?

This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.

youtubers

You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.

How to make money on YouTube

We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.

Make money on YouTube with ads

By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.

Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:

  • Having 4,000 or more watch hours
  • Securing 1,000 or more subscribers in the last 12 months

This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.

Should you join YouTube partner or not?

Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.

Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.

How to Join the YouTube Partner Platform?

1. Go to your Account Settings and, under Channel, select Status and features.

monetize creatorstudio

2. Click on Enable next to Monetization.

3. In the next screen, click the blue Enable my Account button.

monetize enablescreen

4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.

5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.

The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.

6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.

Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.

7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.

8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.

monetize adsense

9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.

10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.

11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.

12. Click on Actions and then select Monetize.

13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.

14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.

How much you can get from Ads

The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.

Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.

To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.

When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.

Want to know how much you can get from Ads? Check this YouTube Money Calculator

How to optimize your video to attract advertisers

There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.

  1. Target a specific demographic

Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.

To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.

  1. Pay attention to your video metadata

YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.

YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.

  1. Avoid dodgy video content

There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:

  • Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
  • Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
  • Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
  • Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
  • Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.

flagged content

When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.

Make money on YouTube without ads

Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.

  1. Work with brands

Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.

  1. Selling products or merchandise

Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.

  1. Affiliate marketing

Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.

  1. Crowdfund

If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!

  1. Renting out your video

You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.

  1. License your content to the media

If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.

Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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  • Created at : 2024-05-25 18:22:42
  • Updated at : 2024-05-26 18:22:42
  • Link: https://youtube-clips.techidaily.com/2024-approved-5-key-aspects-to-consider-when-sizing-your-youtube-thumbnail/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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"2024 Approved 5 Key Aspects to Consider When Sizing Your YouTube Thumbnail"