20 Best YouTube Thumbnail Fonts to Make Your Video Stunning

YouTube has grown in popularity since it was developed and launched. You can watch YouTube videos for educational purposes, entertainment, or catch up with your favorite content creators. Thumbnails are a massive element of what makes a YouTube video successful. You can incorporate numerous fonts into your thumbnails, leaving you feeling stuck on which is the best option.

This article will discuss the 20 best YouTube thumbnail fonts to make your videos amazing.

1. Bebas Neue - Popular YouTube Thumbnail Font
2. Impact - YouTube Thumbnail Font for Strong Sense
3. Montserrat - Good Font for YouTube Thumbnail
4. Alfa Slab - YouTube Thumbnail Text Font With a Futuristic Vibe
5. Againts - Best Font for YouTube Thumbnail
6. Dancing Script - YouTube Thumbnail Font With a Sweat Vibe
7. Oswald
8. Arial Negrata - Print Font for YouTube Thumbnails
9. BlackOpsOne - Best YouTube Thumbnail Font for Gaming Videos
10. Beauty and the Beast
11. Chucklesome
12. Caribold
13. Bernhard - Serious YouTube Thumbnail Font
14. Dustin Font Quartet
15. The Tide - Chunky-Letter Font for YouTube Thumbnails
16. Badaboom BB
17. River Drive
18. Traveler Note
19. Free Love Script
20. Config Rounded

• Generate Cool YouTube Thumbnail Texts With Wondershare Filmora

20 Best Fonts for YouTube Thumbnails To Bring Traffic to Your Videos

Your thumbnail is the first thing your audience will see as they browse on YouTube. Since you only have a few seconds to make a good first impression, it would be wise to make the most out of it.

YouTube thumbnails capture the viewer’s attention and spark their interest. The more eye-catching your thumbnail is, the more likely they will click on your video. If you take your time to make good thumbnails for your YouTube videos, you will undoubtedly increase your channel’s traffic and expand your reach.

Recent research reveals that YouTube thumbnails with text and numbers get more clicks than thumbnails with plain images. Therefore, choosing a great font to accompany your thumbnail would be wise and make it more visually appealing. Stick around for the fun part of the article, where we discuss twenty best fonts for your YouTube thumbnails.

1. Bebas Neue - Popular YouTube Thumbnail Font

The first YouTube thumbnail font on our list is a popular one known as Bebas Neue. You can use this font for your videos and thumbnails regardless of what content you post. The elegant yet sublime design makes it a perfect choice for you if you are just starting out or have yet to explore other options.

2. Impact - YouTube Thumbnail Font for Strong Sense

If you want a straightforward font for your thumbnail, look no further than Impact. Its strong sense makes it the best font for YouTube thumbnails. Even though it is versatile for any content, it is most frequently used on reaction videos, pranks, or reviews.

3. Montserrat - Good Font for YouTube Thumbnail

The letters in the Montserrat video are very simple, with the slightest shadowing and outline. This font is pretty versatile, and you can use it to make thumbnails for laid-back content or more serious and factual videos.

4. Alfa Slab - YouTube Thumbnail Text Font With a Futuristic Vibe

The Alfa slab font has a futuristic vibe to it, making it the perfect choice for content about new innovations or the future of technology. The blocky yet simple letters are easy to read and don’t take away from the main message or the background.

5. Againts - Best Font for YouTube Thumbnail

Suppose you post lots of travel content, share videos of you lounging on the best, or sample a new restaurant. The Againts font has a unique outdoor vibe that makes your videos pop and makes your audience anticipate where you will travel next.

6. Dancing Script - YouTube Thumbnail Font With a Sweat Vibe

The Dancing Script font is a must-have in your arsenal if you wouldn’t want your videos to be too serious. The slanted letters also give your thumbnail a feminine touch, making it great for fashion vlogs or videos about life hacks for ladies.

7. Oswald

The letters in this Oswald font are encapsulated in a dark grey rectangle, making them stand out and easy to read. You could use this font with other backgrounds in your thumbnail to highlight keywords you wouldn’t want your audience to miss as they scroll through YouTube.

8. Arial Negrata - Print Font for YouTube Thumbnails

We couldn’t forget to mention Arial Negrata, which has a beautiful print font and complementary sub-fonts. You can easily vary the fonts’ sizes for emphasis and to capture the interest of your audience.

9. BlackOpsOne - Best YouTube Thumbnail Font for Gaming Videos

Are you tired of the boring print fonts and girly cursive text? If you answer yes, you should check out the BlackOpsOne font, which is unlike anything you have ever seen. This font is perfect for gaming videos or content that involves long streams.

10. Beauty and the Beast

If you are a streamer, gamer, or like to post life hack videos on YouTube, you are probably looking for some good fonts for YouTube thumbnails to make your video less serious. The Beauty and the Beast font is very whimsical, giving your thumbnail a playful feel.

11. Chucklesome

You will immediately recognize this font if you grew up watching many cartoons and reading comic books. Chucklesome is another font with the best font color for YouTube thumbnails, making it an excellent choice if your YouTube channel is about games, movies, or comic books. The artsy typeface, bold letters, and bright colors can capture your audience’s attention from a mile away.

12. Caribold

As the name suggests, the Caribold font for YouTube thumbnails is very bold, and the letters almost jump out of the screen at you. The borders, outline, and shadows emphasize the font, making it hard to miss. You can use this font to create thumbnails for “How To” videos.

13. Bernhard - Serious YouTube Thumbnail Font

Depending on the content you post, you might want to discard the whimsical feel and give your thumbnail a more serious vibe. The Bernhard font is technically an enlarged script font that makes your videos and thumbnails look fresh and elegant. You can use this font for historical or factual videos.

14. Dustin Font Quartet

It is not uncommon for thumbnails to draw inspiration from other brands. The Dustin font is an excellent example of such a font, which is similar to the Supreme brand logo. This font is pretty versatile as it comes in a pack of four fonts, making you spoilt for choice!

15. The Tide - Chunky-Letter Font for YouTube Thumbnails

The Tide thumbnail font gives a relaxing beach vibe that would be great if you love posting laid-back content. This font also comes with chunky letters, which are easy to read and grab the attention of anyone scrolling through the platform.

16. Badaboom BB

The best font for YouTube thumbnail is Badaboom BB font, which has vibrant colors and unique letters. The red and yellow colors are an absolute showstopper and a must-have if you want your audience to notice you. This font style is excellent for gaming and streaming YouTube videos, where you just want your audience to have a good time.

17. River Drive

When inserting text into a thumbnail, you must balance the visual elements to ensure the letters don’t overshadow the image. The River Drive font allows you to create bold yet legible text without removing the stunning photo in the background.

18. Traveler Note

Adventure and travel channels help us know what it’s like to visit a place, even though we haven’t left our couches. The Traveler Note font brings life and cheer to your travel vlogs as you continue introducing us to different parts of the world.

19. Free Love Script

Perhaps your YouTube is missing that feminine touch to tie everything together. The curvy lettering in the Free Love Script is perfect for lifestyle videos or fashion vlogs, which could use a bit of femininity to drive the message home.

20. Config Rounded

If your channel is professional or you post informative content about finances, business, and other important topics, the best YouTube thumbnail font for you is the Config rounded font. It looks pretty modern and works well with any background.

Generate Cool YouTube Thumbnail Texts With Wondershare Filmora

If you have been making YouTube videos for a while now, then you must be familiar with Wondershare Filmora , a top-tier video editing tool. If not, we will discuss some of the features that make it a great editing tool in a short while. You can also use this platform to create and design the perfect thumbnail for your YouTube video.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

The title editing feature on this platform allows you to add creative text to your video and customize it as you see fit. You can also use Wondershare Filmora to make a title with customizable parameters. For instance, you can edit the text titles using three different fill types: color fill, gradient fill, and image fill.

Wondershare Filmora is an excellent tool to help bring your thumbnails alive and reel the masses in to view more videos from your channel. You cannot possibly exhaust the 107 animation styles, 12 types of shadow effects, and more than ten borders that make your text stand out from the rest. If you are unhappy with your current font, you can choose from over 30 categories of titles till you find one that tickles your fancy.

We couldn’t forget to mention the 3D titles feature with Wondershare Filmora. Gone are the days when creators would use 2D titles to introduce their videos to their audience. Even though not many content creators use 3D titles, you can be among the few that do and gain a competitive advantage. Ensure you peruse through the various categories and find one that speaks to you and fits the kind of content you create.

Below is a step-by-step guide on how to edit YouTube thumbnail text fonts.

Step1 Launch Wondershare Filmora on your device and select “New Project.”

Step2 Click on the icon shown below to import media from your device.

Step3 Drag and drop your photos as shown below to create your YouTube Thumbnail on the platform.

Step4 Add titles to customize the texts in your Thumbnail.

Step5 In the Titles panel, you can customize the font. Filmora offers hundreds of fonts for your choosing.

Step6 Select a still frame to be your thumbnail. Click the camera icon on the right side to take a snapshot.

Step7 The snapshot will appear on the Media panel. Right click the snapshot, and select “Reveal in Explorer” to locate it in your local drive. Then you can use it as your YouTube Thumbnail.

You don’t need to search for fonts on the Internet when Wondershare Filmora offers downloadable fonts. If you are interested in installing fonts in Filmora, watch this video to learn how.

Conclusion

As you generate thumbnails for your YouTube videos, it would be wise to ensure you make them full-sized. The ideal dimension for a YouTube thumbnail should be 1280*720. Since most of your viewers use their mobile phones to watch YouTube videos, it would help to ensure the thumbnail looks the same on your laptop and your mobile device.

A hazy or pixelated thumbnail could discourage the viewer from clicking on your video. We hope you have found a font you like and will incorporate it into your next YouTube video.

20 Best Fonts for YouTube Thumbnails To Bring Traffic to Your Videos

Your thumbnail is the first thing your audience will see as they browse on YouTube. Since you only have a few seconds to make a good first impression, it would be wise to make the most out of it.

YouTube thumbnails capture the viewer’s attention and spark their interest. The more eye-catching your thumbnail is, the more likely they will click on your video. If you take your time to make good thumbnails for your YouTube videos, you will undoubtedly increase your channel’s traffic and expand your reach.

Recent research reveals that YouTube thumbnails with text and numbers get more clicks than thumbnails with plain images. Therefore, choosing a great font to accompany your thumbnail would be wise and make it more visually appealing. Stick around for the fun part of the article, where we discuss twenty best fonts for your YouTube thumbnails.

1. Bebas Neue - Popular YouTube Thumbnail Font

The first YouTube thumbnail font on our list is a popular one known as Bebas Neue. You can use this font for your videos and thumbnails regardless of what content you post. The elegant yet sublime design makes it a perfect choice for you if you are just starting out or have yet to explore other options.

2. Impact - YouTube Thumbnail Font for Strong Sense

If you want a straightforward font for your thumbnail, look no further than Impact. Its strong sense makes it the best font for YouTube thumbnails. Even though it is versatile for any content, it is most frequently used on reaction videos, pranks, or reviews.

3. Montserrat - Good Font for YouTube Thumbnail

The letters in the Montserrat video are very simple, with the slightest shadowing and outline. This font is pretty versatile, and you can use it to make thumbnails for laid-back content or more serious and factual videos.

4. Alfa Slab - YouTube Thumbnail Text Font With a Futuristic Vibe

The Alfa slab font has a futuristic vibe to it, making it the perfect choice for content about new innovations or the future of technology. The blocky yet simple letters are easy to read and don’t take away from the main message or the background.

5. Againts - Best Font for YouTube Thumbnail

Suppose you post lots of travel content, share videos of you lounging on the best, or sample a new restaurant. The Againts font has a unique outdoor vibe that makes your videos pop and makes your audience anticipate where you will travel next.

6. Dancing Script - YouTube Thumbnail Font With a Sweat Vibe

The Dancing Script font is a must-have in your arsenal if you wouldn’t want your videos to be too serious. The slanted letters also give your thumbnail a feminine touch, making it great for fashion vlogs or videos about life hacks for ladies.

7. Oswald

The letters in this Oswald font are encapsulated in a dark grey rectangle, making them stand out and easy to read. You could use this font with other backgrounds in your thumbnail to highlight keywords you wouldn’t want your audience to miss as they scroll through YouTube.

8. Arial Negrata - Print Font for YouTube Thumbnails

We couldn’t forget to mention Arial Negrata, which has a beautiful print font and complementary sub-fonts. You can easily vary the fonts’ sizes for emphasis and to capture the interest of your audience.

9. BlackOpsOne - Best YouTube Thumbnail Font for Gaming Videos

Are you tired of the boring print fonts and girly cursive text? If you answer yes, you should check out the BlackOpsOne font, which is unlike anything you have ever seen. This font is perfect for gaming videos or content that involves long streams.

10. Beauty and the Beast

If you are a streamer, gamer, or like to post life hack videos on YouTube, you are probably looking for some good fonts for YouTube thumbnails to make your video less serious. The Beauty and the Beast font is very whimsical, giving your thumbnail a playful feel.

11. Chucklesome

You will immediately recognize this font if you grew up watching many cartoons and reading comic books. Chucklesome is another font with the best font color for YouTube thumbnails, making it an excellent choice if your YouTube channel is about games, movies, or comic books. The artsy typeface, bold letters, and bright colors can capture your audience’s attention from a mile away.

12. Caribold

As the name suggests, the Caribold font for YouTube thumbnails is very bold, and the letters almost jump out of the screen at you. The borders, outline, and shadows emphasize the font, making it hard to miss. You can use this font to create thumbnails for “How To” videos.

13. Bernhard - Serious YouTube Thumbnail Font

Depending on the content you post, you might want to discard the whimsical feel and give your thumbnail a more serious vibe. The Bernhard font is technically an enlarged script font that makes your videos and thumbnails look fresh and elegant. You can use this font for historical or factual videos.

14. Dustin Font Quartet

It is not uncommon for thumbnails to draw inspiration from other brands. The Dustin font is an excellent example of such a font, which is similar to the Supreme brand logo. This font is pretty versatile as it comes in a pack of four fonts, making you spoilt for choice!

15. The Tide - Chunky-Letter Font for YouTube Thumbnails

The Tide thumbnail font gives a relaxing beach vibe that would be great if you love posting laid-back content. This font also comes with chunky letters, which are easy to read and grab the attention of anyone scrolling through the platform.

16. Badaboom BB

The best font for YouTube thumbnail is Badaboom BB font, which has vibrant colors and unique letters. The red and yellow colors are an absolute showstopper and a must-have if you want your audience to notice you. This font style is excellent for gaming and streaming YouTube videos, where you just want your audience to have a good time.

17. River Drive

When inserting text into a thumbnail, you must balance the visual elements to ensure the letters don’t overshadow the image. The River Drive font allows you to create bold yet legible text without removing the stunning photo in the background.

18. Traveler Note

Adventure and travel channels help us know what it’s like to visit a place, even though we haven’t left our couches. The Traveler Note font brings life and cheer to your travel vlogs as you continue introducing us to different parts of the world.

19. Free Love Script

Perhaps your YouTube is missing that feminine touch to tie everything together. The curvy lettering in the Free Love Script is perfect for lifestyle videos or fashion vlogs, which could use a bit of femininity to drive the message home.

20. Config Rounded

If your channel is professional or you post informative content about finances, business, and other important topics, the best YouTube thumbnail font for you is the Config rounded font. It looks pretty modern and works well with any background.

Generate Cool YouTube Thumbnail Texts With Wondershare Filmora

If you have been making YouTube videos for a while now, then you must be familiar with Wondershare Filmora , a top-tier video editing tool. If not, we will discuss some of the features that make it a great editing tool in a short while. You can also use this platform to create and design the perfect thumbnail for your YouTube video.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

The title editing feature on this platform allows you to add creative text to your video and customize it as you see fit. You can also use Wondershare Filmora to make a title with customizable parameters. For instance, you can edit the text titles using three different fill types: color fill, gradient fill, and image fill.

Wondershare Filmora is an excellent tool to help bring your thumbnails alive and reel the masses in to view more videos from your channel. You cannot possibly exhaust the 107 animation styles, 12 types of shadow effects, and more than ten borders that make your text stand out from the rest. If you are unhappy with your current font, you can choose from over 30 categories of titles till you find one that tickles your fancy.

We couldn’t forget to mention the 3D titles feature with Wondershare Filmora. Gone are the days when creators would use 2D titles to introduce their videos to their audience. Even though not many content creators use 3D titles, you can be among the few that do and gain a competitive advantage. Ensure you peruse through the various categories and find one that speaks to you and fits the kind of content you create.

Below is a step-by-step guide on how to edit YouTube thumbnail text fonts.

Step1 Launch Wondershare Filmora on your device and select “New Project.”

Step2 Click on the icon shown below to import media from your device.

Step3 Drag and drop your photos as shown below to create your YouTube Thumbnail on the platform.

Step4 Add titles to customize the texts in your Thumbnail.

Step5 In the Titles panel, you can customize the font. Filmora offers hundreds of fonts for your choosing.

Step6 Select a still frame to be your thumbnail. Click the camera icon on the right side to take a snapshot.

Step7 The snapshot will appear on the Media panel. Right click the snapshot, and select “Reveal in Explorer” to locate it in your local drive. Then you can use it as your YouTube Thumbnail.

You don’t need to search for fonts on the Internet when Wondershare Filmora offers downloadable fonts. If you are interested in installing fonts in Filmora, watch this video to learn how.

Conclusion

As you generate thumbnails for your YouTube videos, it would be wise to ensure you make them full-sized. The ideal dimension for a YouTube thumbnail should be 1280*720. Since most of your viewers use their mobile phones to watch YouTube videos, it would help to ensure the thumbnail looks the same on your laptop and your mobile device.

A hazy or pixelated thumbnail could discourage the viewer from clicking on your video. We hope you have found a font you like and will incorporate it into your next YouTube video.

Sky High Engagement: Optimizing for Virality and Visibility

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: