Acquire High-Quality Sounds for Media Creators

Download Free Sound Effects for YouTubers

Richard Bennett

Oct 26, 2023• Proven solutions

0

Whether you’re making a short film and need sounds to go with your action sequences, or just want some fun noises for your vlog or challenge video, it’s easy to find great sound effects you can use for free online.

Here are 7 places to download free sound effects! Or, if you’re interested in making your own, click here to jump to ‘Make Your Own Sound Effects’.

Part 1: YouTube Free Sound Effects Download

1. Filmora Sound Effects

Filmora Video Editor provides you with a huge library of free sound effects without download from anywhere else. There are 25 pieces of sound effect available in Filmora, such as transition swoosh, cinematic horn, beep sound and phone ring.

If you do not see the sound effect you want in Filmora, you can also go to the online effect store to find out more sound effects. The sounds are in.wav or mp3 files, so you do not have to use them inside Filmora only. They’re free to use for everyone after downloading, no matter what video editor you use.

The Filmstock audio effect library covers sound effects in different categories: nature sounds, animal sounds, movie sounds, gun sounds, fireworks, bird sounds, cricket sounds, wet sounds, dog barking, water sounds, guitar sounds, city sounds, monster sounds, laughing sounds, dinosaur sounds, fart sounds, pet sounds, dog sounds, car sounds, video game, and thunderstorm.

2. Freesound

Sounds on Freesound are uploaded by users under various Creative Commons licenses (some may require attribution, some may not allow commercial use).

The easiest way to browse the sounds on Freesound is probably to click into Sounds in the top menu, and then ‘Browse tags’ in the menu on the right of your screen. All of the tags on the site will be displayed, and the most commonly used ones will be biggest. The tags include what the sounds are meant to be (i.e. percussion or thunder) and what type of sounds they are (i.e. field-recording or synth).

3. PacDV

PacDV has been producing sound effects since 2001. You can browse and download sounds individually from their site, or download all at once in a huge bundle. You can use all the sounds for free (you just can’t sell them or provide direct download links to other people).

On the left of the website there’s a menu where you can choose what kinds of sound effects you’re interested in. The categories are:

Ambience: this is where you’ll find general background sounds, like ‘car interior’ or ‘grocery store’. Even when nothing in particular is happening, locations have sounds. This is also where you’ll find things like crowd noises.

Domestic: these are sounds you hear around the home, like sounds related to doors and appliances.

Interfaces: a lot of tech sounds live here, like beeps and clicks. Beeps are all titled ‘Beep’, but nothing else is really labeled beyond being called ‘Interface Sound’. You just have to listen and find out.

Machines: a variety of different machine sounds can be found here, from power tools like chainsaws and drills to things like typewriters or paper shredders.

Mechanical: this is where you’ll find sounds associated with cameras, coin slots, zippers, and more.

People: laughing, clapping, footsteps and even farts – this is where you’ll find human sounds.

Transportation: these sounds are all related to vehicles, be they cars or airplanes.

Voices: here you’ll find voices saying common things like ‘hi’, ‘aaah’, or ‘come on’.

Music: PacDV also has a selection of royalty free music. If you use it in your video, you need to give them credit by including Music by <www.pacdv.com/sounds/> in your video description.

Miscellaneous: sounds that don’t quite fit into other categories.

4. Sound Bible

The sounds on Sound Bible are either in the public domain, which means anyone can use them for anything without restriction, or licensed under the Creative Commons Attribution 3.0 License, which means you just need to provide a credit for the person who created the effect you use. When you click on sound effects on Sound Bible you’ll be able to see whether the effect is Public Domain or Attribution 3.0, and it will tell you who the sound was recorded by. Both public domain and Attribution 3.0 sounds are available for commercial use.

This site has a search function, so if you want dog sounds you can search for ‘dog’. This might be easier than trying to pick the category closest to what you’re looking for and just scrolling through, like you do on some sites.

Sound Bible is updated about 3 times a week, so you can always check back for fresh sounds.

5. Sound Gator

Sound Gator has a huge number of sound effects divided into too many categories to list (24). The categories tend to be very specific, like ‘drink sound effects’ or ‘phone sound effects. If you don’t see a category that sounds like what you’re looking for, make sure to check under Misc Sound Effects because there are 68 Mp3#s in there for everything from tools to static.

You can sort the sound effects on Sound Gator by date added, popularity, top rated, runtime, top favorites, or most discussed.

6. Sounds Crate

Sounds Crate is part of the larger Production Crate which provides all kinds of resources to creators for free (you can upgrade to a paid account to access exclusive content, but there’s a lot of great content available for free). The categories available on Sounds Crate are:

Ambient: room tones and general background noises from nature or cities.

Animal: includes things like puppy barks and angry cats.

Blades and Metal: you’ll find sounds from swords, chains, and other metal implements here.

Crashes and Debris: perfect for action, this is where you’ll find sounds associated with destruction.

Electricity: things like electrical blasts and charges can be found here.

Electronics: any sound made by anything electrical, like beeps and appliance sounds.

Explosions and Bangs: if you have a visual explosion effect, you’ll probably need to combine it with something from here.

Fight: find sounds associated with action sequences, like whooshes and punches.

Gun Related: everything from reloads to gunshots.

Impact: any kind of thud or shattering sound.

Lock n’ Load: although there are some ‘gun checking’ sounds in here, it’s mostly clothing related sounds like zippers and Velcro.

Movement: wind sounds and whooshes.

People: sounds humans make, from voices to footsteps.

Sci-Fi SFX: zaps, beeps, and sci-fi ambience.

Vehicle: includes both common vehicles like cars and less-common vehicles like tanks.

Weapons: both modern weapons like missiles and old-timey things like arrows.

7. Zapsplat

Zapsplat claims to be the fastest growing free sound effects library on the internet. With more than 23,999 professional sounds, and more being added every week, they might just be right. The owner of the site, Alan McKinney, adds 500 sound effects every week by himself and the site also accepts sounds from contributors. All of their sounds were recorded using professional equipment and then edited to make them perfect.

You can even send Alan a message and request specific sound effects if you can’t already find what you want on the site.

On Zapsplat you can browse 26 categories including fantasy, warfare, and animals for individual sounds. Or, you can visit the Free SFX Packs section and download a set of related sounds together. Packs include ‘Magic Wand’, ‘Science Fiction Alarms’, and ‘Cartoon Boings’.

Part 2: Make Your Own Sound Effects for YouTube Videos

Here are some easy ways you can make your own sound effects at home.

1. Making Natural Sounds

Fire using cellophane. Just crinkle the cellophane wrap to create a sound like a crackling fire. Chip bags work too.

Rain using rice. Sprinkle rice (or birdseed) onto a thin metal sheet.

Alternatively for rain, you could record the sound of bacon frying.

Wind using a Ziploc. Fill a large ziplock with air and then open the bag a bit and force the air out.

Thunder with aluminum. Just shake a sheet of aluminum to make a thunder sound.

2. Making Action or Sci-Fi Sounds

Ticking Bomb with a clock. Any clock that ticks will do.

Hits/Blows with a pillow. Hit a pillow to make a sound like a body blow. For really hard hits, you might want to whack a sofa cushion with a broomstick.

Bones breaking with celery. Just snap the celery stalks in half.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Whether you’re making a short film and need sounds to go with your action sequences, or just want some fun noises for your vlog or challenge video, it’s easy to find great sound effects you can use for free online.

Here are 7 places to download free sound effects! Or, if you’re interested in making your own, click here to jump to ‘Make Your Own Sound Effects’.

Part 1: YouTube Free Sound Effects Download

1. Filmora Sound Effects

Filmora Video Editor provides you with a huge library of free sound effects without download from anywhere else. There are 25 pieces of sound effect available in Filmora, such as transition swoosh, cinematic horn, beep sound and phone ring.

If you do not see the sound effect you want in Filmora, you can also go to the online effect store to find out more sound effects. The sounds are in.wav or mp3 files, so you do not have to use them inside Filmora only. They’re free to use for everyone after downloading, no matter what video editor you use.

The Filmstock audio effect library covers sound effects in different categories: nature sounds, animal sounds, movie sounds, gun sounds, fireworks, bird sounds, cricket sounds, wet sounds, dog barking, water sounds, guitar sounds, city sounds, monster sounds, laughing sounds, dinosaur sounds, fart sounds, pet sounds, dog sounds, car sounds, video game, and thunderstorm.

2. Freesound

Sounds on Freesound are uploaded by users under various Creative Commons licenses (some may require attribution, some may not allow commercial use).

The easiest way to browse the sounds on Freesound is probably to click into Sounds in the top menu, and then ‘Browse tags’ in the menu on the right of your screen. All of the tags on the site will be displayed, and the most commonly used ones will be biggest. The tags include what the sounds are meant to be (i.e. percussion or thunder) and what type of sounds they are (i.e. field-recording or synth).

3. PacDV

PacDV has been producing sound effects since 2001. You can browse and download sounds individually from their site, or download all at once in a huge bundle. You can use all the sounds for free (you just can’t sell them or provide direct download links to other people).

On the left of the website there’s a menu where you can choose what kinds of sound effects you’re interested in. The categories are:

Ambience: this is where you’ll find general background sounds, like ‘car interior’ or ‘grocery store’. Even when nothing in particular is happening, locations have sounds. This is also where you’ll find things like crowd noises.

Domestic: these are sounds you hear around the home, like sounds related to doors and appliances.

Interfaces: a lot of tech sounds live here, like beeps and clicks. Beeps are all titled ‘Beep’, but nothing else is really labeled beyond being called ‘Interface Sound’. You just have to listen and find out.

Machines: a variety of different machine sounds can be found here, from power tools like chainsaws and drills to things like typewriters or paper shredders.

Mechanical: this is where you’ll find sounds associated with cameras, coin slots, zippers, and more.

People: laughing, clapping, footsteps and even farts – this is where you’ll find human sounds.

Transportation: these sounds are all related to vehicles, be they cars or airplanes.

Voices: here you’ll find voices saying common things like ‘hi’, ‘aaah’, or ‘come on’.

Music: PacDV also has a selection of royalty free music. If you use it in your video, you need to give them credit by including Music by <www.pacdv.com/sounds/> in your video description.

Miscellaneous: sounds that don’t quite fit into other categories.

4. Sound Bible

The sounds on Sound Bible are either in the public domain, which means anyone can use them for anything without restriction, or licensed under the Creative Commons Attribution 3.0 License, which means you just need to provide a credit for the person who created the effect you use. When you click on sound effects on Sound Bible you’ll be able to see whether the effect is Public Domain or Attribution 3.0, and it will tell you who the sound was recorded by. Both public domain and Attribution 3.0 sounds are available for commercial use.

This site has a search function, so if you want dog sounds you can search for ‘dog’. This might be easier than trying to pick the category closest to what you’re looking for and just scrolling through, like you do on some sites.

Sound Bible is updated about 3 times a week, so you can always check back for fresh sounds.

5. Sound Gator

Sound Gator has a huge number of sound effects divided into too many categories to list (24). The categories tend to be very specific, like ‘drink sound effects’ or ‘phone sound effects. If you don’t see a category that sounds like what you’re looking for, make sure to check under Misc Sound Effects because there are 68 Mp3#s in there for everything from tools to static.

You can sort the sound effects on Sound Gator by date added, popularity, top rated, runtime, top favorites, or most discussed.

6. Sounds Crate

Sounds Crate is part of the larger Production Crate which provides all kinds of resources to creators for free (you can upgrade to a paid account to access exclusive content, but there’s a lot of great content available for free). The categories available on Sounds Crate are:

Ambient: room tones and general background noises from nature or cities.

Animal: includes things like puppy barks and angry cats.

Blades and Metal: you’ll find sounds from swords, chains, and other metal implements here.

Crashes and Debris: perfect for action, this is where you’ll find sounds associated with destruction.

Electricity: things like electrical blasts and charges can be found here.

Electronics: any sound made by anything electrical, like beeps and appliance sounds.

Explosions and Bangs: if you have a visual explosion effect, you’ll probably need to combine it with something from here.

Fight: find sounds associated with action sequences, like whooshes and punches.

Gun Related: everything from reloads to gunshots.

Impact: any kind of thud or shattering sound.

Lock n’ Load: although there are some ‘gun checking’ sounds in here, it’s mostly clothing related sounds like zippers and Velcro.

Movement: wind sounds and whooshes.

People: sounds humans make, from voices to footsteps.

Sci-Fi SFX: zaps, beeps, and sci-fi ambience.

Vehicle: includes both common vehicles like cars and less-common vehicles like tanks.

Weapons: both modern weapons like missiles and old-timey things like arrows.

7. Zapsplat

Zapsplat claims to be the fastest growing free sound effects library on the internet. With more than 23,999 professional sounds, and more being added every week, they might just be right. The owner of the site, Alan McKinney, adds 500 sound effects every week by himself and the site also accepts sounds from contributors. All of their sounds were recorded using professional equipment and then edited to make them perfect.

You can even send Alan a message and request specific sound effects if you can’t already find what you want on the site.

On Zapsplat you can browse 26 categories including fantasy, warfare, and animals for individual sounds. Or, you can visit the Free SFX Packs section and download a set of related sounds together. Packs include ‘Magic Wand’, ‘Science Fiction Alarms’, and ‘Cartoon Boings’.

Part 2: Make Your Own Sound Effects for YouTube Videos

Here are some easy ways you can make your own sound effects at home.

1. Making Natural Sounds

Fire using cellophane. Just crinkle the cellophane wrap to create a sound like a crackling fire. Chip bags work too.

Rain using rice. Sprinkle rice (or birdseed) onto a thin metal sheet.

Alternatively for rain, you could record the sound of bacon frying.

Wind using a Ziploc. Fill a large ziplock with air and then open the bag a bit and force the air out.

Thunder with aluminum. Just shake a sheet of aluminum to make a thunder sound.

2. Making Action or Sci-Fi Sounds

Ticking Bomb with a clock. Any clock that ticks will do.

Hits/Blows with a pillow. Hit a pillow to make a sound like a body blow. For really hard hits, you might want to whack a sofa cushion with a broomstick.

Bones breaking with celery. Just snap the celery stalks in half.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Whether you’re making a short film and need sounds to go with your action sequences, or just want some fun noises for your vlog or challenge video, it’s easy to find great sound effects you can use for free online.

Here are 7 places to download free sound effects! Or, if you’re interested in making your own, click here to jump to ‘Make Your Own Sound Effects’.

Part 1: YouTube Free Sound Effects Download

1. Filmora Sound Effects

Filmora Video Editor provides you with a huge library of free sound effects without download from anywhere else. There are 25 pieces of sound effect available in Filmora, such as transition swoosh, cinematic horn, beep sound and phone ring.

If you do not see the sound effect you want in Filmora, you can also go to the online effect store to find out more sound effects. The sounds are in.wav or mp3 files, so you do not have to use them inside Filmora only. They’re free to use for everyone after downloading, no matter what video editor you use.

The Filmstock audio effect library covers sound effects in different categories: nature sounds, animal sounds, movie sounds, gun sounds, fireworks, bird sounds, cricket sounds, wet sounds, dog barking, water sounds, guitar sounds, city sounds, monster sounds, laughing sounds, dinosaur sounds, fart sounds, pet sounds, dog sounds, car sounds, video game, and thunderstorm.

2. Freesound

Sounds on Freesound are uploaded by users under various Creative Commons licenses (some may require attribution, some may not allow commercial use).

The easiest way to browse the sounds on Freesound is probably to click into Sounds in the top menu, and then ‘Browse tags’ in the menu on the right of your screen. All of the tags on the site will be displayed, and the most commonly used ones will be biggest. The tags include what the sounds are meant to be (i.e. percussion or thunder) and what type of sounds they are (i.e. field-recording or synth).

3. PacDV

PacDV has been producing sound effects since 2001. You can browse and download sounds individually from their site, or download all at once in a huge bundle. You can use all the sounds for free (you just can’t sell them or provide direct download links to other people).

On the left of the website there’s a menu where you can choose what kinds of sound effects you’re interested in. The categories are:

Ambience: this is where you’ll find general background sounds, like ‘car interior’ or ‘grocery store’. Even when nothing in particular is happening, locations have sounds. This is also where you’ll find things like crowd noises.

Domestic: these are sounds you hear around the home, like sounds related to doors and appliances.

Interfaces: a lot of tech sounds live here, like beeps and clicks. Beeps are all titled ‘Beep’, but nothing else is really labeled beyond being called ‘Interface Sound’. You just have to listen and find out.

Machines: a variety of different machine sounds can be found here, from power tools like chainsaws and drills to things like typewriters or paper shredders.

Mechanical: this is where you’ll find sounds associated with cameras, coin slots, zippers, and more.

People: laughing, clapping, footsteps and even farts – this is where you’ll find human sounds.

Transportation: these sounds are all related to vehicles, be they cars or airplanes.

Voices: here you’ll find voices saying common things like ‘hi’, ‘aaah’, or ‘come on’.

Music: PacDV also has a selection of royalty free music. If you use it in your video, you need to give them credit by including Music by <www.pacdv.com/sounds/> in your video description.

Miscellaneous: sounds that don’t quite fit into other categories.

4. Sound Bible

The sounds on Sound Bible are either in the public domain, which means anyone can use them for anything without restriction, or licensed under the Creative Commons Attribution 3.0 License, which means you just need to provide a credit for the person who created the effect you use. When you click on sound effects on Sound Bible you’ll be able to see whether the effect is Public Domain or Attribution 3.0, and it will tell you who the sound was recorded by. Both public domain and Attribution 3.0 sounds are available for commercial use.

This site has a search function, so if you want dog sounds you can search for ‘dog’. This might be easier than trying to pick the category closest to what you’re looking for and just scrolling through, like you do on some sites.

Sound Bible is updated about 3 times a week, so you can always check back for fresh sounds.

5. Sound Gator

Sound Gator has a huge number of sound effects divided into too many categories to list (24). The categories tend to be very specific, like ‘drink sound effects’ or ‘phone sound effects. If you don’t see a category that sounds like what you’re looking for, make sure to check under Misc Sound Effects because there are 68 Mp3#s in there for everything from tools to static.

You can sort the sound effects on Sound Gator by date added, popularity, top rated, runtime, top favorites, or most discussed.

6. Sounds Crate

Sounds Crate is part of the larger Production Crate which provides all kinds of resources to creators for free (you can upgrade to a paid account to access exclusive content, but there’s a lot of great content available for free). The categories available on Sounds Crate are:

Ambient: room tones and general background noises from nature or cities.

Animal: includes things like puppy barks and angry cats.

Blades and Metal: you’ll find sounds from swords, chains, and other metal implements here.

Crashes and Debris: perfect for action, this is where you’ll find sounds associated with destruction.

Electricity: things like electrical blasts and charges can be found here.

Electronics: any sound made by anything electrical, like beeps and appliance sounds.

Explosions and Bangs: if you have a visual explosion effect, you’ll probably need to combine it with something from here.

Fight: find sounds associated with action sequences, like whooshes and punches.

Gun Related: everything from reloads to gunshots.

Impact: any kind of thud or shattering sound.

Lock n’ Load: although there are some ‘gun checking’ sounds in here, it’s mostly clothing related sounds like zippers and Velcro.

Movement: wind sounds and whooshes.

People: sounds humans make, from voices to footsteps.

Sci-Fi SFX: zaps, beeps, and sci-fi ambience.

Vehicle: includes both common vehicles like cars and less-common vehicles like tanks.

Weapons: both modern weapons like missiles and old-timey things like arrows.

7. Zapsplat

Zapsplat claims to be the fastest growing free sound effects library on the internet. With more than 23,999 professional sounds, and more being added every week, they might just be right. The owner of the site, Alan McKinney, adds 500 sound effects every week by himself and the site also accepts sounds from contributors. All of their sounds were recorded using professional equipment and then edited to make them perfect.

You can even send Alan a message and request specific sound effects if you can’t already find what you want on the site.

On Zapsplat you can browse 26 categories including fantasy, warfare, and animals for individual sounds. Or, you can visit the Free SFX Packs section and download a set of related sounds together. Packs include ‘Magic Wand’, ‘Science Fiction Alarms’, and ‘Cartoon Boings’.

Part 2: Make Your Own Sound Effects for YouTube Videos

Here are some easy ways you can make your own sound effects at home.

1. Making Natural Sounds

Fire using cellophane. Just crinkle the cellophane wrap to create a sound like a crackling fire. Chip bags work too.

Rain using rice. Sprinkle rice (or birdseed) onto a thin metal sheet.

Alternatively for rain, you could record the sound of bacon frying.

Wind using a Ziploc. Fill a large ziplock with air and then open the bag a bit and force the air out.

Thunder with aluminum. Just shake a sheet of aluminum to make a thunder sound.

2. Making Action or Sci-Fi Sounds

Ticking Bomb with a clock. Any clock that ticks will do.

Hits/Blows with a pillow. Hit a pillow to make a sound like a body blow. For really hard hits, you might want to whack a sofa cushion with a broomstick.

Bones breaking with celery. Just snap the celery stalks in half.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Whether you’re making a short film and need sounds to go with your action sequences, or just want some fun noises for your vlog or challenge video, it’s easy to find great sound effects you can use for free online.

Here are 7 places to download free sound effects! Or, if you’re interested in making your own, click here to jump to ‘Make Your Own Sound Effects’.

Part 1: YouTube Free Sound Effects Download

1. Filmora Sound Effects

Filmora Video Editor provides you with a huge library of free sound effects without download from anywhere else. There are 25 pieces of sound effect available in Filmora, such as transition swoosh, cinematic horn, beep sound and phone ring.

If you do not see the sound effect you want in Filmora, you can also go to the online effect store to find out more sound effects. The sounds are in.wav or mp3 files, so you do not have to use them inside Filmora only. They’re free to use for everyone after downloading, no matter what video editor you use.

The Filmstock audio effect library covers sound effects in different categories: nature sounds, animal sounds, movie sounds, gun sounds, fireworks, bird sounds, cricket sounds, wet sounds, dog barking, water sounds, guitar sounds, city sounds, monster sounds, laughing sounds, dinosaur sounds, fart sounds, pet sounds, dog sounds, car sounds, video game, and thunderstorm.

2. Freesound

Sounds on Freesound are uploaded by users under various Creative Commons licenses (some may require attribution, some may not allow commercial use).

The easiest way to browse the sounds on Freesound is probably to click into Sounds in the top menu, and then ‘Browse tags’ in the menu on the right of your screen. All of the tags on the site will be displayed, and the most commonly used ones will be biggest. The tags include what the sounds are meant to be (i.e. percussion or thunder) and what type of sounds they are (i.e. field-recording or synth).

3. PacDV

PacDV has been producing sound effects since 2001. You can browse and download sounds individually from their site, or download all at once in a huge bundle. You can use all the sounds for free (you just can’t sell them or provide direct download links to other people).

On the left of the website there’s a menu where you can choose what kinds of sound effects you’re interested in. The categories are:

Ambience: this is where you’ll find general background sounds, like ‘car interior’ or ‘grocery store’. Even when nothing in particular is happening, locations have sounds. This is also where you’ll find things like crowd noises.

Domestic: these are sounds you hear around the home, like sounds related to doors and appliances.

Interfaces: a lot of tech sounds live here, like beeps and clicks. Beeps are all titled ‘Beep’, but nothing else is really labeled beyond being called ‘Interface Sound’. You just have to listen and find out.

Machines: a variety of different machine sounds can be found here, from power tools like chainsaws and drills to things like typewriters or paper shredders.

Mechanical: this is where you’ll find sounds associated with cameras, coin slots, zippers, and more.

People: laughing, clapping, footsteps and even farts – this is where you’ll find human sounds.

Transportation: these sounds are all related to vehicles, be they cars or airplanes.

Voices: here you’ll find voices saying common things like ‘hi’, ‘aaah’, or ‘come on’.

Music: PacDV also has a selection of royalty free music. If you use it in your video, you need to give them credit by including Music by <www.pacdv.com/sounds/> in your video description.

Miscellaneous: sounds that don’t quite fit into other categories.

4. Sound Bible

The sounds on Sound Bible are either in the public domain, which means anyone can use them for anything without restriction, or licensed under the Creative Commons Attribution 3.0 License, which means you just need to provide a credit for the person who created the effect you use. When you click on sound effects on Sound Bible you’ll be able to see whether the effect is Public Domain or Attribution 3.0, and it will tell you who the sound was recorded by. Both public domain and Attribution 3.0 sounds are available for commercial use.

This site has a search function, so if you want dog sounds you can search for ‘dog’. This might be easier than trying to pick the category closest to what you’re looking for and just scrolling through, like you do on some sites.

Sound Bible is updated about 3 times a week, so you can always check back for fresh sounds.

5. Sound Gator

Sound Gator has a huge number of sound effects divided into too many categories to list (24). The categories tend to be very specific, like ‘drink sound effects’ or ‘phone sound effects. If you don’t see a category that sounds like what you’re looking for, make sure to check under Misc Sound Effects because there are 68 Mp3#s in there for everything from tools to static.

You can sort the sound effects on Sound Gator by date added, popularity, top rated, runtime, top favorites, or most discussed.

6. Sounds Crate

Sounds Crate is part of the larger Production Crate which provides all kinds of resources to creators for free (you can upgrade to a paid account to access exclusive content, but there’s a lot of great content available for free). The categories available on Sounds Crate are:

Ambient: room tones and general background noises from nature or cities.

Animal: includes things like puppy barks and angry cats.

Blades and Metal: you’ll find sounds from swords, chains, and other metal implements here.

Crashes and Debris: perfect for action, this is where you’ll find sounds associated with destruction.

Electricity: things like electrical blasts and charges can be found here.

Electronics: any sound made by anything electrical, like beeps and appliance sounds.

Explosions and Bangs: if you have a visual explosion effect, you’ll probably need to combine it with something from here.

Fight: find sounds associated with action sequences, like whooshes and punches.

Gun Related: everything from reloads to gunshots.

Impact: any kind of thud or shattering sound.

Lock n’ Load: although there are some ‘gun checking’ sounds in here, it’s mostly clothing related sounds like zippers and Velcro.

Movement: wind sounds and whooshes.

People: sounds humans make, from voices to footsteps.

Sci-Fi SFX: zaps, beeps, and sci-fi ambience.

Vehicle: includes both common vehicles like cars and less-common vehicles like tanks.

Weapons: both modern weapons like missiles and old-timey things like arrows.

7. Zapsplat

Zapsplat claims to be the fastest growing free sound effects library on the internet. With more than 23,999 professional sounds, and more being added every week, they might just be right. The owner of the site, Alan McKinney, adds 500 sound effects every week by himself and the site also accepts sounds from contributors. All of their sounds were recorded using professional equipment and then edited to make them perfect.

You can even send Alan a message and request specific sound effects if you can’t already find what you want on the site.

On Zapsplat you can browse 26 categories including fantasy, warfare, and animals for individual sounds. Or, you can visit the Free SFX Packs section and download a set of related sounds together. Packs include ‘Magic Wand’, ‘Science Fiction Alarms’, and ‘Cartoon Boings’.

Part 2: Make Your Own Sound Effects for YouTube Videos

Here are some easy ways you can make your own sound effects at home.

1. Making Natural Sounds

Fire using cellophane. Just crinkle the cellophane wrap to create a sound like a crackling fire. Chip bags work too.

Rain using rice. Sprinkle rice (or birdseed) onto a thin metal sheet.

Alternatively for rain, you could record the sound of bacon frying.

Wind using a Ziploc. Fill a large ziplock with air and then open the bag a bit and force the air out.

Thunder with aluminum. Just shake a sheet of aluminum to make a thunder sound.

2. Making Action or Sci-Fi Sounds

Ticking Bomb with a clock. Any clock that ticks will do.

Hits/Blows with a pillow. Hit a pillow to make a sound like a body blow. For really hard hits, you might want to whack a sofa cushion with a broomstick.

Bones breaking with celery. Just snap the celery stalks in half.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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